Royal Enfield

New Royal Enfield Classic 350Royal Enfield has just launched the new Classic 350 that will play a major role in significantly boosting sales in the sub-350cc segment in the months ahead
Royal Enfield has posted lower sales in August 2024 with a 5.10% YoY decline. Total sales (domestic + exports) which had stood at 77,583 units in August 2023, dipped by 3,954 units to 73,629 units in the August 2024 period. MoM sales were more positive with an 8.88% growth over 67,625 units sold in July 2024.
Royal Enfield YoY and MoM Sales August 2024
Royal Enfield saw its sales in the sub-350cc segment dip by 11.50% on a YoY basis while it was only larger bikes in the company lineup that saw outstanding growth. Sub-350cc bike sales accounted for 61,087 unit sales last month, an 11.50% YoY decline from 69,023 units sold in August 2023 while MoM sales improved by 7.26%. This was a 7,936 unit volume YoY degrowth with the segment commanding an 82.97% share while MoM sales improved by 4,137 units.
Royal Enfield Sales Aug 2024
Bikes in the larger than 350 cc segments posted a 46.52% YoY growth to 12,542 units, up from 8,560 units sold in August 2023. MoM sales also ended positively by 17.49% from 10,675 units sold in July 2024. This segment commands a 17.03% share. Total domestic sales thus ended with a 5.43% YoY decline to 65,623 units in the past month while MoM sales improved by 6.59% over 61,568 units sold in July 2024. Though exports also suffered a 2.25% YoY decline to 8,006 units from 8,190 units shipped in August 2023, it made up in numbers on a MoM basis with a massive 32.18% progress from 6,057 units shipped in July 2024.
Royal Enfield YTD Sales April-August 2024
Royal Enfield has announced that their year-to-date (YTD) sales have witnessed a drop of 2.80% during the period April-August 2024 when compared to the sales figures during the same period of 2023. Sales fell to 3,67,801 units in the 2024 period over 3,78,406 units sold in the FY24 YTD period. This was a volume decline by 10,605 units.
Royal Enfield Sales Aug 2024 and YTD
Sales declined in the sub-350cc segment by 7.14% to 3,11,860 units, a difference of 23,991 units when compared to sales of 3,35,851 units during the corresponding period of last year. Sales of its larger bikes however, showed off a 31.46% YTD growth. Sales stood at 55,941 units, a 13,386 unit improvement over 45,555 units sold in the April-August 2023 period.
Total domestic sales in the YTD period thus dipped 3.24% on account of lower sub-350cc sales to 3,31,517 units in the April-August 2024 period. This was over 3,42,626 units sold in the same period last year. Exports on the other hand improved only marginally by 1.41% from 35,780 units shipped in the April-August 2023 period to 36,284 units in the same period of the current year.
Sales are sure to be boosted in the sub-350cc segment with the new Classic 350 which has been launched in 5 variants and 7 exciting colour options. This volume driver, even as it retains its styling, sees a host of feature updates but does not come in with any mechanical changes. It continues to rival the Jawa 350 and Honda 350 in its segment. More

2024 Royal Enfield Classic 350 DebutsRoyal Enfield has launched the new Classic 350 in 5 variants with prices from Rs 1.99 lakh ex-sh for base variant and Rs 2.3 lakh for top variant
Royal Enfield has introduced the 2024 Classic 350, an updated version of its popular motorcycle, staying true to its classic design while adding new features. The new model is available in seven colors across five variants, with prices starting at Rs 1,99,500 (ex-showroom, Chennai). Bookings and test rides will be available from September 1, 2024. Older Classic 350 was priced from Rs 1.93 lakh to Rs 2.25 lakh, ex-sh.
2024 Classic 350 Prices:
Heritage (Madras Red, Jodhpur Blue): Rs 1,99,500Heritage Premium (Medallion Bronze): Rs 2,04,000Signals (Commando Sand): Rs 2,16,000Dark (Gun Grey, Stealth Black): Rs 2,25,000Chrome (Emerald): Rs 2,30,000
2024 Royal Enfield Classic 350 Prices
The 2024 Classic 350 includes upgrades such as LED headlamps, a gear position indicator, a USB Type-C charging port, and adjustable levers. The top variants, Emerald and Dark series, also come with a Tripper navigation pod and LED trafficators as standard.
Additionally, Royal Enfield has launched the Royal Enfield Factory Custom Programme, allowing early customers to personalize their motorcycles with various design options. The program will offer a unique customization experience, allowing customers to collaborate with Royal Enfield’s design team. Customers who book the new Classic 350 between September 1 and 4 will also have a chance to win a trip to Chennai to visit Royal Enfield’s manufacturing facilities and work on their custom designs.
2024 Royal Enfield Classic 350 Debuts
B Govindarajan, CEO, Royal Enfield, said, “The Classic 350 is a true embodiment of Royal Enfield’s pure motorcycling DNA and has remained the purest expression of elegance, fine craftsmanship and ever-lasting style and beauty. Needless to say, that it has remained true to character and essence through all these years, and it has also remained accessible and approachable, and a canvas for customisation. We have ensured that it continues to be all of this, as we launch the Classic with new feature upgrades while maintaining accessibility. We are also super excited to offer our first few customers the opportunity to customise and personalise their own expression of motorcycling with the Royal Enfield Factory Custom Programme. Our Thiruvottiyur facility has a very special place in our hearts, and we are delighted that it will now be home to this special custom project as well.”

2024 Royal Enfield Classic 350 Launched #royalenfield #classic350 pic.twitter.com/cNCdmxmJJp
— RushLane (@rushlane) August 31, 2024

2024 Royal Enfield Classic 350 – Feature Updates
The new RE Classic 350 comes in with several feature updates even as it retains its distinctive overall design and character. The most striking updates include LED headlamps and LED pilot lamp to replace the existing halogen lights, along with new gear position indicator on cluster. It also receives a Type C USB charging port, adjustable brake and clutch levers while it shows off an analogue based instrument cluster with small MID screen which now includes a gear position indictor. Range topping variant Stealth and Emerald receive Tripper navigation pod. This feature is offered as an option on lower trims.
2024 RE Classic 350 is being offered in 5 variants of Heritage, Heritage Premium, Signals, Dark and Emerald and in 7 colour options distinct to each variant. The Heritage is seen in two colours of Madras Red and Jodhpur Blue detailed with metallic flakes and gold pinstripes. Heritage Premium is offered in Medallion Bronze while the Signals range comes in Commando Sand. RE Classic 350 Dark Series gets Gun Grey dual colours of grey and black and Stealth Black in a black on black combination. The Emerald trim sports a striking colour combination Regal Green with Chrome and Copper accents.
Royal Enfield, in collaboration with Nappa Dori, has introduced a unique collection of accessories for the RE Classic 350. This collection includes specially crafted products such as helmet, duffle bags and backpacks, wallets, laptop sleeves, etc. This collection is exclusively on offer via Royal Enfield online apparel store.
Royal Enfield Factory Custom program is in celebration of ‘Year of the Classic’ which offers buyers a special personalized approach. The design studio service will offer customers a chance to collaborate and create their own unique design with a range of colour, trim and graphic options along with the benefit of full manufacturer’s warranty and choice of Genuine Motorcycle Accessories.
2024 Royal Enfield Classic 350 – Engine Specs
Where powertrain options are concerned, the 2024 Royal Enfield Classic 350 sees no change. It continues to draw power via the same 349cc, single cylinder J-Series engine which was introduced on this bike in 2021. This engine offers 20.2 hp power at 6,100 rpm and 27 Nm torque at 4,000 rpm mated to a 5 speed gearbox.
Braking and suspension too is carried over from its current model. These include a dual cradle frame with 41mm telescopic fork in the front and pre-load adjustable twin shock at the rear. Braking is via 300 mm disc in the front and 270 mm at the rear. It will also continue to be available with both single channel and dual channel ABS options. It will also continue to ride on 19 inch front and 18 inch rear wheels though alloy wheels and tubeless tyres will be restricted to the top spec variant and offered as options on lower trims. More

File photo.In addition to the Scrambler, Royal Enfield could also introduce a 450cc sports bike and a rally-spec ADVAfter launching the new Himalayan and Guerrilla, Royal Enfield is looking to further strengthen its 450cc portfolio. One of the new bikes under development is a scrambler, as revealed via leaked document. Upon launch, Royal Enfield Scrambler 450 will take on rivals such as Triumph Scrambler 400X and upcoming Hero Mavrick 440 Scrambler.Royal Enfield Scrambler 450 – Key featuresRetro bits are evident with the circular headlamp and rear-view mirrors. Leaked sketch gives the impression that the bike is designed for agile performance across both city streets and off-road tracks. There is minimal body panelling, something that reduces overall weight and improves power to weight ratio. Royal Enfield Scrambler 450 is expected to get all-LED lighting. Sleek turn signals appear to be the same as the Himalayan.Royal Enfield 450cc Platform Launch Plans – Himalayan / Guerrilla (Roadster) already launchedFuel tank seems small, even smaller than Guerrilla’s. It is relatively smaller and has slender proportions that complement sporty profile. The exhaust setup is new, next to the pillion seat. Tech kit includes the circular TFT display, as currently in use with Himalayan 450 and Guerrilla 450. With Bluetooth and Royal Enfield app, users can access various connected features including turn-by-turn navigation.Royal Enfield Scrambler 450 likely to get alloy wheels, shod with dual-purpose knobby tyres. Braking setup is expected to have 310 mm and 270 mm disc brakes at front and rear, respectively. Dual-channel ABS may be offered as standard. RE Scrambler 450 could also be equipped with switchable rear ABS. This will ensure better overall performance and handling across off-road tracks.Royal Enfield Guerrilla 450Royal Enfield Scrambler 450 – PerformancePowering Royal Enfield Scrambler 450 will be the 452cc, liquid cooled, single cylinder engine that also does duty on Himalayan 450 and Guerrilla 450. It generates 40.02 PS and 40 Nm, and is mated to a 6-speed gearbox. Slip and assist clutch is offered as standard. The advanced engine benefits from features such as 42 mm throttle body, electronic fuel injection and ride by wire system.With its lightweight profile, Royal Enfield Scrambler 450 can ensure better overall performance. The bike could feature a higher seat height, in comparison to Himalayan / Guerrilla.Royal Enfield Scrambler 450 could be launched later this year or in 2025. It remains to be seen what name is chosen for the bike. It could be called Scram 450 and work as a replacement for the Scram 411. An entirely new name could also be selected. Royal Enfield is also working on a 650cc scrambler that will go on sale as the Interceptor Bear 650. More

Royal Enfield Guerrilla 450Royal Enfield Domestic Sales Drop 8% in July 2024; Classic 350 Leads Despite Decline – Guerrilla 450 enters sales chartsRoyal Enfield, the iconic motorcycle brand, witnessed an 8.03% decline in its domestic sales for July 2024, selling a total of 60,755 units compared to 66,062 units in July 2023. The drop in sales is attributed to multiple factors, including the anticipated launch of facelift of its best-selling model, the Classic 350.Royal Enfield Sales Breakup July 2024RE Classic 350 remains the leader in Royal Enfield’s lineup, contributing 35.18% to the brand’s overall sales in July 2024. However, its sales declined by 14.13% year-on-year (YoY), with 21,373 units sold compared to 24,889 units in July 2023. The decline can be attributed to the impending launch of a facelifted version, which has led to a drop in demand for the outgoing model.Royal Enfield Sales Breakup July 2024Royal Enfield Hunter 350, which has been one of Royal Enfield’s strong performers, saw the steepest decline in sales, with a 20.89% drop YoY. In July 2024, 14,091 units were sold, down from 17,813 units in the same month last year. Despite the decline, the Hunter 350 still holds a significant 23.19% share of Royal Enfield’s domestic market.The Bullet 350, a classic favourite, showed resilience with a 9.40% YoY growth, selling 9,949 units in July 2024 compared to 9,094 units in July 2023. This model now commands a 16.38% share of Royal Enfield’s domestic sales. On the other hand, the Meteor 350, which targets the cruiser segment, saw a minor dip of 4.15% in its sales, with 7,901 units sold in July 2024 compared to 8,243 units in the previous year. The Meteor 350 now accounts for 13.00% of the brand’s domestic sales.Royal Enfield Sales Breakup July 2024The Royal Enfield Himalayan, the brand’s adventure-tourer, experienced a 12.68% decline in sales, with 2,769 units sold in July 2024. This model now represents 4.56% of the company’s total domestic sales. Conversely, the 650 Twins—comprising the Interceptor 650 and Continental GT 650—witnessed a substantial 69.34% growth, with 2,132 units sold in July 2024, compared to 1,259 units in the previous year. The 650 Twins now make up 3.51% of Royal Enfield’s domestic sales.New Entrant Guerrilla 450 Makes Its MarkThe recently launched Guerrilla 450 made a notable entry into the market with 1,469 units sold in its debut month. This new addition to the Royal Enfield lineup already holds a 2.42% share of the brand’s domestic sales, signalling a decent start for the model.The Super Meteor, another cruiser in Royal Enfield’s portfolio, faced the largest decline in sales, dropping 32.77% YoY. Only 1,071 units were sold in July 2024, compared to 1,593 units in the previous year. The Super Meteor now holds a 1.76% share of domestic sales.While Royal Enfield has seen an overall decline in its domestic sales for July 2024, certain models like the Bullet 350 and 650 Twins have shown growth, and the new Guerrilla 450 has made a promising debut. As the brand gears up for the launch of the facelifted Classic 350 and multiple new 650cc motorcycles, it will be interesting to see how the market responds in the coming months. More

Royal Enfield Guerrilla 450 SportsbikeGenre-wise, Royal Enfield Guerrilla 450 Sportsbike will rival upcoming Triumph Thruxton 400 with similar semi-faired cafe racer looksThe newly launched Guerrilla 450 has been one of the hottest motorcycle launches in India. It falls in the performance-oriented premium 300cc to 500cc motorcycle segment where a lot of action has sprung up in the recent past. Now, company’s internal presentation shows a Guerrilla 450 based sportsbike that should rival KTM RC 390.Guerrilla 450 Sportsbike IncomingA couple of years ago, a snippet from Royal Enfield’s internal presentation had leaked on the internet. This snippet showed family trees of Royal Enfield’s 350cc portfolio, 650cc portfolio and 450cc portfolio. Based on the 450cc platform, Royal Enfield is planning to launch as many as five motorcycles.Royal motorcycle launch plansTwo of these five motorcycles have been launched already in the form of Himalayan 450 and recently launched Guerrilla 450. Now, the third motorcycle is taking shape and is likely to emerge as the sportiest offering based on Royal Enfield’s Sherpa 450 platform. We’re talking about a semi-faired sportsbike whose silhouette snippet has just leaked on the internet.Owing to its semi-faired nature, it will be positioned as a retro cafe racer of sorts. It will come equipped with improved componentry as opposed to Guerrilla 450 and command a slight price premium. Other upcoming motorcycles based on Sherpa 450 platform are a Scrambler and a more off-road version of Himalayan 450.Royal Enfield Guerrilla 450When launched, this Guerrilla 450 based Sportsbike might take the name of Continental GT-R 450. As in, it has design attributes of a Continental GT 650, but has a racing semi fairing like race-spec Continental GT-R 650. These bikes are track-only and participate in Continental GT Cup racing series.Changes over Guerrilla 450As seen in the leaked snippet of the upcoming Royal Enfield motorcycle, there is an overall identical silhouette as Guerrilla 450. We can see a cowl on top of its pillion seat, which could be removable. Thus striking both practicality and style. The semi-fairing engulfs Guerrilla’s round LED headlights and extends till the fuel tank.Royal Enfield Guerrilla 450From the looks of it, there are USD telescopic front forks replacing the RSU telescopic front forks on Guerrilla 450. Bar-end mirrors are also likely to be on offer as they complete that retro cafe racer look rather well. Alloy wheels look like they’re new and might be 17-inchers at both ends wrapped with fat 160-section at the rear.Guerrilla’s Tripper Dash will be carried over too along with features like Google Maps and music control. Engine will remain to be the same 452cc single-cylinder DOHC 4V liquid-cooled engine with around 40 bhp of peak power and 40 Nm of peak torque, mated to a 6-speed gearbox. When launched, it would primarily rival the upcoming Triumph Thruxton 400.Also read – Updated Bullet 350, Meteor 350 launch after Classic 350 faceliftSource More