Ather electric scooter patent trademarkedMore details about the upcoming scooter from Ather is likely to be revealed in the coming few months
The apparently nascent electric vehicle (EV) segment has turned into a theatre of fierce rivalry among new electric scooters. Ather Energy, which was leading this space only a few weeks ago is now feeling the pump with the addition of two new rivals. There will also be new competitors from established brands such as Hero MotoCorp and other EV startups in future to counter.
The Bengaluru-based EV startup has revealed that it is developing its most affordable e-scooter which is expected to be priced at a similar sub-Rs 1.00 lakh region. And this is without the govt subsidies. With govt subsidies, the scooter could come at an on-road price of Rs 70-80k.
At this price point, it will compete with the best selling scooters of India – that include the likes of Honda Activa, TVS Jupiter, Suzuki Access, etc. Apart from the petrol scooters, it will also rival the two new arrivals from Ola Electric and Simple Energy. Compared to Ather 450 range, the Ola and Simple have been priced lower.
Rivalry from new arrivals
Currently, Ather retails two models in India- 450 Plus at Rs 1.13 lakh and 450X at Rs 1.32 (both prices ex-showroom). These prices are reduced when one accounts for the state subsidies offered under the EV policies of various state governments. Despite all these benefits, Ather 450 range of scooters is the most premium in the electric scooter space at the moment.
Upcoming Ather Electric Scooter patents
On August 15, Ola and Simple Energy launched their respective electric scooters Series S and One. Series S is offered in two variants S1 which is priced at Rs 99,000 and S1 Pro priced at Rs 1.29 lakh. On the other hand, Simple One will be offered in a single variant priced at Rs 1.10 lakh. All prices are inclusive of the revised FAME II subsidies from the central government.
While both scooters have yet to officially hit the market and prove their mettle, their strong list of features equally matched by a strong performance has earned praises from all quarters. How they actually match up to market and more importantly people’s expectations is a thing to be discussed at a later stage as time unfolds.
New e-scooter on 450 plaform
Ravneet Phokela, chief business officer, Ather Energy, has revealed that the EV brand is building a third product based on Ather’s 450 platform which is already in advanced stages of development. The new product will come at a price point lower than 450 Plus which means it will be an entry-level model in the 450 range of e-scooters and would compete against the likes of Ola and Simple.
It takes almost 18-24 months between deciding to develop a new product and roll out the model from the assembly line. Phokela further revealed that the scooter is expected to make its debut in the market by the first quarter of FY2023. He made it clear that Ather is not thinking of reducing the prices of its current offerings.
Ather electric scooter patent trademarkedMore details about the upcoming scooter from Ather is likely to be revealed in the coming few months
Ather Electric ScooterBookings of Ola Series S and Simple One have already commenced with deliveries slated to commence from October and November respectively
15 August, 2021 was a special day for India not just because it was the platinum jubilee of the country’s independence but also since it marked a significant step towards new emission-less vehicles. Ola Electric and Simple Energy officially launched their respective electric scooters Series S and One in India.
While Series S has two variants- S1 and S1 Pro priced at Rs 1.00 lakh and 1.30 lakh respectively, Simple One will be offered in a single variant with prices pegged at Rs 1.10 lakh. After inclusion of state subsidies, prices of S1 and S1 Pro can drop to as low as Rs 85,000 and Rs 1.10 lakh respectively (all prices ex-showroom). Ex-sh price of Ather 450x is Rs 1.71 lakh.
It is even more significant when one considers that both OEMs have had no history of vehicle manufacturing. Hence, we decided to compare the two new electric scooters with a model which has been in the market for a while now but comes from a relatively new EV startup- the Ather 450X. All three e-scooters are closely priced after consideration of FAME II benefits with 450X priced at Rs 1.32 lakh (ex-showroom).
Starting with specifications, both new arrivals seem to pip Ather 450X as far as performance and single-charge range are concerned. S1 and One offer a motor with a peak power capacity of 8.5kW (11.5 bhp) and 7kW (9.4 bhp) which is significantly more than 450X which gets a peak power rated at 6kW (8 bhp). Torque output of Simple One is greatest at 72 Nm while S1 returns an output of 58Nm.
Electric scooter comparison – Ather vs Ola vs Simple
On considering range, Simple One offers a single-charge range of 236 kms while Ola S1 returns a range of 181 kms on a single charge. Ather, on the other hand, offers a range of 116 kms. (All ranges are as per IDC standards).
Ola S1 Pro has the highest top speed of 115 kmph while Simple One offers a top speed of 105 kmph. Both scooters are based on tubular underpinnings while 450X is based on an Aluminium cast frame which makes it the lightest in the category at 108 kilos. Ola offers a unique single fork suspension unit at the front against the conventional telescopic forks offered in the other two scooters.
Features on offer
Coming to features, all three scooters offer modern connectivity options along with a 7-inch TFT digital instrument console. However, the latest entrants offer convenience of a touchscreen which is now available on 450X.
Electric scooter comparison – Ather vs Ola vs Simple
Apart from that, all three e-scooters offer common features such as all LED lighting, onboard navigation, Bluetooth connectivity and connected features like ride stats, vehicle tracking, voice assistant, and OTA (over the air) updates.
Ola and Simple edge past Ather in terms of features as the latter misses out on gizmos such as Wifi connectivity, Geo-fencing, mobile remote start and others. Both S1 and One offer unique features like cruise control and tyre pressure monitoring system (TPMS) respectively. Along with this, they offer plenty of customizable options for each rider. Additionally, under-seat storage of S1 is the greatest with 36-litres. More
Ather Electric ScootersAther’s proprietary charging connector, is now free for all – It is being offered to all OEMs to drive faster adoption of EVs
Ather Energy electric scooters – 450 Plus and 450X have set benchmarks in the Indian electric two wheeler segment. The company has been noting outstanding success. To put sales into better perspective, the company celebrated sales with a record Rs 10 crore worth electric scooters sold in July 2021 through Ather Energy Indiranagar experience center in Bengaluru. For the same month, sales at the said outlet touched around 600 units in the past month.
As per FADA, retail sales of Ather electric scooter for July 2021 stands at 1,799 units. This is a huge jump from 144 units sold in the same month last year. Thats a staggering 1,149% jump in sales. Considering the overwhelming demand, Ather Energy had expanded its experience centers 13 cities across India. Since its inception, Ather Energy has also invested in setting up fast-charging network, Ather Grid which have been instrumental in offering normal speed charge options to all electric two and four wheelers free of cost.
Proprietary Charging Connector
Ather Energy has now announced that the company will offer Proprietary Charging Connectors to other OEMs so that all electric two wheelers have an inter-operable charging platform across the country. This would reduce range anxiety as all scooters would have access to Ather Energy’s 200+ fast charging stations. It would also allow OEMs to build products on this common standard thus reducing investments in infrastructure in setting up individual charging platforms which may only be for EVs from its own brand.
Ather Energy states that this proprietary fast-charging connector supports both AC and DC charging. Its connector size is suitable for all two and three wheelers. It comes with CAN 2.0 communication as well as control and proximity pilot, thus allowing all electric vehicle owners to access any fast charging network across the country.
Ather electric scooter fast charging tech
This common charger has been designed for production at low cost and can be used for mass segment vehicles. It would be on the same lines as CHADEMO, CCS, etc, which are global charging standards for electric four wheelers, except in China.
Ather Charging Connector Tech For Free
The adoption of common fast-charging connector for all electric vehicles has benefit for the EV community at large. Ather is not charging OEMs any sort of fees or royalties. These come for free.
Ather is simply opening up its technology and public fast charging networks so as to enhance the EV appeal to buyers in the country. The company will also be setting up a dedicated support team to work with OERMs for integration and is in talks with several electric vehicle makers to adopt this technology.
Electric vehicles in India have received a great push with new FAME II policies and state governments of Gujarat, Maharashtra, Rajasthan, Meghalaya and Karnataka offering added subsidies on electric vehicles. As on date, electric vehicles comprise barely of 1.3 percent of total vehicles in the country. Rising fuel priced along with these central and state government subsidies will go a long way in boosting demand in this sector while having a common charging platform will also aid in its quick adoption. More
Ather Electric ScooterHuge response to the Ather electric scooters has resulted in the company opening experience centers in 13 cities across India
Bengaluru based, electric two-wheeler manufacturer, Ather Energy has been seen outstanding success of their electric scooters. Following the revisions in the FAME II Scheme, prices of the scooter become cheaper by Rs 14,500 to buyers in Bengaluru and by Rs 13,500 for the Ather 450X and 450 Plus in New Delhi.
Tarun Mehta Co-Founder and CEO of Ather Energy expects electric scooter market share to be above 40% of the total scooter sales of India. And the rate at which electric scooter demand is growing, some might even consider Tarun’s target to be achieved even faster.
Ather Bangalore Experience Center
Ather Energy has announced today that their single experience center in the city of Bangalore has generated sales of Rs 10 crores in the month of July 2021. Ather says that this is double the business done by brands which sell petrol scooters. And that too from a showroom which is half the size (in comparison to ICE scooter showroom).
Ather Energy started this calendar year with a new showroom opened in Mumbai in January 2021 followed by showrooms across Pune and Ahmedabad in February 2021. Ather Experience Centers are now located in cities of Mumbai, Pune, Ahmedabad, Kochi, Jaipur, Hyderabad, Bangalore, Chennai, Vizag, Calicut, Trichy, Delhi, Indore.
Ather 450x in Pune
Ather now targets 30 new showrooms across new cities by the end of this year to span 100 cities in due course. Along with company owned showrooms, Ather is also in the process of entering into agreements with dealer partners for the sale of Ather 450X and Ather Plus e-scooters.
In FY2021 a total of 4.5 million petrol powered scooters were sold. Tarun Mehta estimates that there is potential for 1.8 million or 18 lakh electric scooters to be sold in FY2025. Earlier this year in February, Ather’s new manufacturing plant, with a production capacity of 110,000 e-scooters and 120,000 battery packs per annum, went on stream.
Central and State Governments Support
Demand for electric vehicles surged in view of escalating fuel prices. It should be recalled that petrol prices have crossed the Rs 100 mark in most metros and is nearing that figure in other cities of India. An Ather e-scooter promises one-sixth the running cost of a petrol scooter which relates to substantial saving to the user.
Electric two wheeler popularity also increases with ongoing support from both Central and State Governments in the form of revisions in the FAME II incentive scheme. The company cites that it could be supply and not demand that will be a limiting factor in the future.
The amendment to the FAME II, (Faster Adoption and Manufacturing of Electric Vehicles in India) introduced in June 2021 saw electric two wheeler subsidy increase to 50 percent to Rs 15,000 per kWh. This has led to a substantial price reduction of electric two wheelers.
Automakers such as Ather and TVS Motor reduced prices of the 450X and iQube respectively while Okinawa Scooters also stated that the price of the iPraise+ will cost Rs 17,892 less to a new reduced pricing of Rs.99,708. Praise Pro prices have also dipped by Rs 7,947 to Rs 76,848 while the Okinawa Ridge+ is now at Rs 61,791, down Rs 7,209 over earlier pricing.
Along with this new policy, several states like Gujarat, Maharashtra, Rajasthan, etc have also announced EV policies that has boosted sales and successfully turned buyer sentiments towards electric vehicles. More
Ather Electric Scooter – AhmedabadThanks to the Central FAME II policy and state EV policy, prices of all EVs in Gujarat are set to be the cheapest in the country
With the Gujarat government rolling out its new EV policy, all electric vehicle (EV) brands are set to enjoy the benefits of it. These benefits will in turn be extended in the form of reduced prices of EVs across the state. For instance, Ather has slashed prices of its electric scooters after implementing the benefits of the Gujarat EV policy.
Ather 450X, 450 Plus prices slashed
Price of its model range starts at Rs 1.07 lakh (ex-showroom) for 450 Plus. This is the lowest price tag of Ather e-scooter in India. Prior to this, price of the electric scooter was pegged at 1.25 lakh which means a deduction of Rs 18,000. Last month, prices of 450 Plus stood at 1.40 lakh, however, after implementation of FAME II policy, these prices were slashed by Rs. 14,500. All prices are ex-showroom.
On the other hand, the brand‘s premium e-scooter 450X is now priced at about Rs 1.27 lakh after a subsidy of Rs 17,000 which is in addition to the revised FAME II policy. After applying the nationwide FAME II policy, price of Ather 450X was reduced to Rs 1.44 lakh (ex-showroom). Prior to all this, 450X was priced around Rs 1.60 lakh (ex-showroom) varying slightly as per location.
Gujarat EV Policy benefits
Other EV brands are also set to reduce prices of their models soon after applying the subsidy from Gujarat EV policy. This subsidy will be in addition to benefits availed under FAME II policy.
Ather electric scooters now cheapest in Gujarat
The Gujarat government recently announced that it will offer double the amount of subsidy in comparison to other states which will be applicable on a per kW basis. However, a cap has been set for all EVs. Two-wheelers can avail a subsidy of up to Rs 20,000 whereas three-wheelers get allowances up to Rs 1.5 lakh.
For four-wheelers, subsidy has been limited to Rs 2 lakh per EV. All these subsidies are in addition to the benefits offered in the FAME II scheme. Over the next four years, the government in Gujarat aims to increase the number of EVs in state up to 2,00,000 lakh units. In other incentives, EVs registered in Gujarat will not be required to pay a registration fee.
450X, 450 Plus Specs
Both Ather 450X and 450 Plus share the same styling and features such as full-LED lighting, an apron-mounted headlight and a 4.2-inch touchscreen instrument cluster enabled with Bluetooth connectivity, integrated 4G LTE SIM connectivity, music & call controls, onboard navigation and digital document storage.
In addition, both models also get reverse mode. The e-scooters share the same hardware configurations comprising telescopic forks at front, a mono-shock at rear and disc brakes on both wheels. More
Image for reference. Credit – iGuru CrazySubsidy on electric two-wheelers has been increased by 50 percent under the FAME II scheme – up to 40 percent of total vehicle cost
Over the last one and a half year, there has been appreciable growth in the electric vehicle (EV) segment, especially for two-wheelers. With new manufacturers making an entry into India’s automotive market, the EV space has shown tremendous promise for the future.
The government of India is also doing its part to boost sales of EVs and reduce vehicular emissions by introducing FAME II (Faster Adoption and Manufacturing of Electric Vehicles in India) scheme. This was done in order to extend support to the correct models amidst a gradual rise in the number of two-wheelers in the EV space.
Revised FAME II subsidy
When introduced in 2019 by the Ministry of Heavy Industry (MHI), this policy offered benefits to models which fulfilled eligibility criteria such as a minimum range of 80km and a minimum top speed of 40kph. This scheme offered benefits of a subsidy which amounted to Rs 10,000 per kWh. Now, the government has announced an increase in subsidy by 50 percent which now amounts to Rs 15,000 per kWh for all electric vehicles (EVs) and hybrids, except buses.
Further, MHI has now capped the incentives for electric two-wheelers at 40 percent of the cost of vehicles from the older cap of 20 percent. As of now, the revised policy will be applicable to electric two-wheelers.
Any further changes to the scheme will be released in the coming few days. Considering the central government’s intention to make India an electric vehicle nation by 2030 by helping the adoption of EVs, the latest revisions could also be extended to the passenger vehicle segment.
Ather 450X, 450 Plus price decrease
The increase in subsidy was immediately reflected in the prices of electric scooters. Ather Energy was the first to act upon the initiative as it slashed prices of its premiere offering 450X by Rs 14,500 as a result of this amendment. For Bangalore, Ather 450X now costs Rs 1.44 lakh and Ather Plus now costs Rs 1.25 lakhs. All prices are ex-sh.
Terming this as a phenomenal move, Tarun Mehta, CEO and co-founder of Ather Energy, added, “Sales of electric two-wheelers have grown despite the pandemic and with this additional subsidy, we expect electric two-wheeler sales to disrupt the market, and clock over 6 million units by 2025.”
MHI has also notified that it plans to go for aggregation via the Energy Efficiency Services Limited (EESL) in order to bring the cost of electric 3-wheelers at par with IC engine 3-wheelers. EESL is said to classify demand for 3 lakh electric 3-wheelers into multiple user segments. As of now, 76,008 vehicles have been sold under the FAME II scheme. More
Upcoming Ather Electric Scooter Sketch PatentedAther is reportedly developing a new e-scooter that will offer more range than the current 450x
Ather Energy has been among the most prominent name in recent times in the Indian automotive market when it comes to electric mobility in the two-wheeler segment. The company rolled out its first electric two-wheeler in the form Ather 450 e-scooter back in 2018 which was met with more than favourable responses.
This was followed up by two more premium and more powerful successors- 450X and 450 Plus. The Bangalore-based startup about six months ago shifted its manufacturing base from Bangalore to Hosur in Tamil Nadu in order to increase its annual production capacity. This is in line with the company’s idea of expansion with more new products.
Ather has filed design patents for a new electric scooter in India. The patent image shows a scooter that appears to be larger than the existing 450X and the design is in line with contemporary Maxi-style scooters.
Signature Maxi scooter styling elements in the patent include a tall windscreen upfront and a front-heavy fairing. It gets a flat single-piece seat along with a wide front apron featuring a sleek LED headlamp.
Upcoming Ather Electric Scooter patents
Contrary to the design of Maxi scooters, this one gets an absolutely flat floorboard and minimalist rear section. Other styling highlights include a short front fender, black alloy wheels, chiselled side body panels and a disc brake at front. Apart from the exterior design, Ather has also patented the swingarm as well as the chassis of a new electric scooter.
Obviously, this is just a patent and the final production-spec model could end up looking very different from this one. If this e-scooter does come into existence, then it is likely to be offered as a premium product with more features, improved range and more power.
Ather Energy’s current e-scooter 450X has been very well received across the Indian market. It is offered in two variants- Plus and Pro with the former being priced at Rs. 1,41,621 and the latter being pegged at a price of Rs. 1,60,633 (both prices are ex-showroom). It comes in three colour options- grey, green and white. 450X comes with a bagful of features including a Bluetooth-enabled (4.2) touchscreen instrument cluster, all LED lighting, integrated 4G LTE SIM connectivity and music & call controls among others.
As far as performance goes, the powertrain features a 2.9kWh battery pack which feeds energy to a 3.3kW electric motor rated to produce an output of 8.04 bhp and 26 Nm of torque. It can sprint 0-40 kmph in 3.3 seconds and claims a range of 85km on a single charge. Hardware configurations comprise telescopic forks at front and a rear mono-shock at rear. Braking duties are handled by single disc brakes at both ends. More
Image – abhithadi / AtherAther’s current focus is on expanding operations and improving fast charging infrastructure
One of the early entrants in the electric two-wheeler space, Ather Energy has reported its best ever quarterly performance. Ather has consistently ranked among the top five electric two wheeler manufacturers. In February 2021, Ather was at fourth place with sales of 624 units. YoY growth was 69.11% and market share at 10.30%.
Ather Q4, FY21 results
As per info shared by the company’s co-founder and CEO Tarun Mehta, Ather sales have increased by a whopping 250%. This has been made possible with the company’s focus to expand operations across the country.
Ather has presence in most of the top cities such as Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Several smaller cities have also been covered such as Coimbatore, Hubli, Jaipur, Kochi, Kozhikode, Nagpur, and Trichy. Ather has plans to launch operations in several other cities this year.
In other positive developments for Ather in Q4, 2021, the total number of test rides during this period has increased 6X times. Rise in fuel prices is one of the key reasons why more people are now thinking about electric two wheelers. This represents a good opportunity for the company. In Q4, the number of cities covered by Ather has increased from 4 to 10.
Ather Founder, Tarun reveals the staggering growth performance of their electric scooter
Ather is also working to increase the number of fast charging stations. This has increased from 79 to 129 in Q4. Readily available fast charging infrastructure takes care of range anxiety and is an important factor that influences acceptability of electric two wheelers. Ather will be adding more of these in the future. In terms of production, Ather has been able to reduce assembly time by 32%.
Positive margins achieved
In a first, Ather has been able to register positive margins for the first time. Startups require heavy investments and achieving profitability is often an uphill task. With positive margins, Ather is in a better position to attract new investments, boost production and expand operations to new cities.
Ather’s primary offering is its 450X electric scooter. It is equipped with an IP 67 rated water and dust resistant 2.9 kWh lithium-ion battery pack that sends power to a 6kW PMS motor. Torque output is 26 Nm.
Ather 450X has ride modes of Eco, Ride, Sports and Warp. Max range of 85 km is available in Eco mode. In Ride and Sports, the range is 70 km and 60 km, respectively. Max speed and acceleration is possible in Warp mode, where 0-40 kmph can be achieved in 3.3 seconds. Ather 450X can be charged with any 5A plug point and can load 15 km in just 10 minutes. More
Ather 450XCurrent capacity of Ather Energy stands at about 9,200 units per month, from its Hosur plant
Ather Energy, the makers of the 450X and 450 Plus electric scooters, plan to increase their production capacity three fold to 3 lakh units by the end of FY23 (March 2023). Current annual capacity stands at 1.10 lakh scooters and 1.20 lakh battery packs.
Though the production capacity is at about 9,200 units per month, Ather does not produce that many scooters currently. The company expects to use the current capacity to 100% by 2022. Investment into this plant currently stands at Rs.130 crores. Total investment till date stands at Rs 650 crores.
More production, More space
Current production of 1 lakh units capacity is from the factory area of 1.2 lakh sq ft. When they increase the capacity, they will increase the plant area as well. Ather states that the area can be extended to 4 lakh sq ft by the end of FY23, which will help increase production capacity of e-scooters as well as battery packs.
The increased demand being shown toward the Ather 450X has stirred up enthusiasm to boost capacities. The company currently stands at No.4 in the electric two wheeler segment with a market share of 10.30 percent. Ather 450 Plus is priced at Rs.1,40,514 while the Ather 450X is priced at Rs.1,46,926 in Delhi.
New Ather EV Plant
Despite the fact that this price is much higher the price of a petrol powered scooter, sales have seen a significant increase. The higher prices of fuel coupled with several state and central government initiatives have given this sector a boost.
Ather Experience Centers
Ather Energy has set up experience and delivery centers in Ahmedabad, Hyderabad, Bengaluru, Chennai, Pune, Mumbai, Coimbatore, and Kochi, while deliveries are set to commence in Trichy, Mysore, Hubli, and Delhi from later this month. The company targets around 27 delivery centers by the end of this year.
Ather Energy also offers free charging not only for the Ather 450X but for any electric scooter at their experience centers and public charging stations. Plans are afoot to set up take up the county from a current 130 to 400 charging stations by the end of Dec 21.
Ather has revealed that they have plans to launch more scooters and motorcycles. Yes, Ather has plans to enter electric motorcycle segment as well. But they have not shared a timeline as to when they will launch their next electric scooters / motorcycles. As of now, they will continue to focus on entering new cities, increasing charging infrastructure and increasing plant capacity.
Ather 450X Specs
The 450X gets its power via a 6 W PMS motor along with an IP67 rated 2.9 kWh lithium ion battery pack that makes 25 Nm peak torque. Acceleration from 0 to 40 km/h is achieved in 3.3 seconds while in Wrap mode and top speed is at 80 km/h. Battery charging from 0-80 percent is achieved in 3 hours 35 minutes and can be charged upto 100 percent in 5 hours 45 minutes. The company offers a 3 year warranty on the 450X which includes the battery.
More recently, the company introduced the 13 OTA update (Atherstack Atom) for the 450X. This offers Bluetooth based music and call feature via the user’s smartphone. This update is via the Ather App and is currently only offered on Android and Google PlayStore while it will be released on Apple App Store for iOS users later this year. More