Ather

Ather Rizta TVC ShootUpcoming Ather Rizta TVC shoot images show the family-oriented scooter without camouflage soon to rival Chetak, Ola S1X+, TVS iQube and Vida V1Bengaluru based electric mobility solutions provider, Ather Energy, is prepping to launch its first-ever family-oriented scooter in India. The venue is set for Rizta and will be unveiled at Ather’s Community Day on 6th of April 2024, tomorrow. Ahead of launch, Rizta has been spotted undergoing TVC shoot, showing the bike without any camouflage.Ather Rizta TVC Shoot Images LeakedAfter serving young and enthusiastic scooter buyers with 450 range, Ather Energy has expanded its vision to cater to a much more mature audience. This vision has been materialised starting with Rizta, Ather’s first family-oriented scooter. There could be more variations of this Rizta in the future, like we have 450S, 450X and 450 Apex.Rizta is unlike Ather’s past strategies where it has tried to build a community of thrill seekers and tech enthusiasts. Further influencing an ecosystem for younger audiences. Rizta is set to launch on Ather’s Community Day scheduled on 6th April, 2024 in Bengaluru.Ahead of the official launch, Ather Rizta electric scooter has been spotted without any camouflage for the first time. Automotive enthusiast Nihar Amrute has shared the images of the upcoming Ather Rizta in our Rushlane Spylane Facebook Group. By the looks of it, Rizta seems to be out for a TVC shoot and that’s when these images were papped.Ather Rizta TVC ShootWe can see a clean and uncluttered design with a minimalistic approach. But there is a bulk associated with Rizta that we didn’t see with 450 range of athletic scooters. This bulk is owing to a larger frame that will be far more practical and accommodating than the 450 range. Large ORVMs and large dashboard are notable elements too.In that regard, we can see a large seat that Ather is marketing to the full extent and even set up a giant billboard in Mumbai. Design is iQube-ish, but has its own unique take. We can see sleek rear tail lights, a large grab handle for pillion and a pillion backrest. This backrest is less likely to be a standard fitment.Ather Community Day 2024Powertrain details are not yet out and is likely to feature the same components as 450S, owing to its expected affordable price tag. Ather is demonstrating the safety of their battery by various marketing stints including a 40-feet drop and water wading tests. Among the e-scooter manufacturers, Ather seems to be the one with the safest track record too.Componentry will not be as premium as 450 range. So, the rear disc brake is missing on Rizta and we don’t expect it to feature an aluminium chassis as well. Apart from Rizta launch, Ather’s Community Day will witness the launch of the latest AtherStack OS and a special smart accessory. More

Ather Rizta Water Wading TestUpcoming Ather Rizta family scooter rivals TVS iQube, Bajaj Chetak, Ola S1 X+ and other ICE offerings like Honda Activa, TVS Jupiter and othersIn the pursuit of diversifying its portfolio, Ather Energy is exploring alternative scooter genres. After selling sporty and enthusiastic 450 range of electric scooters to thrill seekers, the company is stepping into family scooter genre with Rizta. A recent water wading test video of upcoming Rizta has aired on social media, revealing new info about the scooter.Ather Rizta Water Wading Test VideoBengaluru-based electric mobility solutions provider understands the need for different vehicles for different target demographics. There is no one solution fit for all. Ather Rizta enters the chat and brings along with it all the practicality that one could expect from a conventional family scooter.Ather Rizta ProfileIn a recent video uploaded on social media by Ather Energy Co-Founder, Swapnil Jain, we can see the scooter soldiering ahead in 400mm deep water trench without a breakdown. This test demonstrates IP67 rating (ingress protection) of vehicle’s electrical components like battery, and motor.We can see Ather Rizta water wading test demonstrating waterproof ratings of Rizta’s components. In a previous video, Ather Energy went to great heights to demonstrate battery’s durability. Literally dropping the battery from a height of 40 feet. However, the recent video also reveals many interesting details about this upcoming family scooter from Ather Energy.Ather Rizta Water WadingFor starters, many will surely confuse Rizta with TVS iQube, owing to innumerous uncanny similarities between the two. It is interesting because TVS iQube is the primary rival for Ather Rizta. Striking similarities include sleek horizontal LED headlight shape and positioning along with LED DRL positioning.Tail light shape seems to be similar too, but tail light positioning is slightly different between the two. Rear grab rail is sleeker on Rizta than iQube. As per Ather, Rizta’s key strengths will be a flat floorboard, largest seat in segment, large under-seat storage and other attributes.Rizta to get a TFT touchscreen?In the recent water wading video, we can see a large fully digital instrument cluster. Ather has blurred the screen of this electric scooter in their video. However, there is a possibility of this being the same 7-inch TFT colour touchscreen as 450X and not the LCD unit on 450S as speculated before.Ather Rizta DashboardFeatures-wise, there will be Bluetooth connectivity, navigation or Google Maps (depending on screen), music control and other crucial vehicular info. Ather Rizta will break covers at the company’s Community Day event on 6th April 2024. Powertrains could be shared with Ather 450S and the company is likely to keep pricing competitive. More

Ather Rizta Battery DroppedAther is getting ready to launch a new electric scooter next month – Ahead of that, they us battery drop test of this new scooterElectric 2W mobility solutions in India have been on the rise. Many OEMs are springing up to cater to this increasing demand. Ather is one of those OEMs and is currently one of the best-selling electric 2W vehicle manufacturers in India. The company’s upcoming Rizta family scooter will feature over-engineered batteries as demonstrated in a video.Ather Rizta Battery Dropped From 40 FeetNot only is the upcoming Rizta Ather’s first family scooter, but it will be the most affordable Ather scooter as well. Up until Rizta, Ather was primarily focused on catering to enthusiasts and tech-savvy thrill seekers. Now, expanding their portfolio to cater family oriented scooters will expand their appeal and sales envelope.Ather Rizta Battery DroppedCurrently TVS iQube is India’s best-selling family electric scooter and is in Ather Rizta’s immediate crosshair. Also, Ola S1 X+ is another offering that Rizta will compete with. Folks at Ather Energy have an immaculate sense of humour and have been engaging in innovative and amusing strategies.Ather Energy co-founder Swapnil Jain took to social media posting a new video about their upcoming Rizta scooter. Their recent innovative strategy involves dropping their battery pack from a height of 40 feet. Surely, this is an overkill of a demonstration. However, the witty way Ather Energy demonstrates their engineering capability is always entertaining and confidence-inspiring for the intended audience.Crane At 40 FeetIn the video, we can see Shreyas Seethapathy operating a mobile crane held at 40 feet from the ground. From this height, Ather Rizta battery is dropped with a loud thud. As shown in the video by Ather, the battery remains “rock solid”.Shreyas loves destroying batteries and he comes up with his own crazy ways of testing them. Last time he was seen baking his battery eating ice-cream. This time he saw a crane and got excited and wanted to test strength of our batteries.So he decided to drop it from 40 feet.… pic.twitter.com/a2LB78WT2e— Swapnil Jain (@swapniljain89) March 12, 2024What does this test signify?This demonstration signifies that Ather’s batteries are designed to withstand any or most impacts a user can face on the road in real-world conditions. Impacts from stones, illogical speed bumps, direct impacts from other objects and many more. Ather’s battery casings are built with high-pressure die-cast aluminium tech.The main takeaway from this battery drop test is that if Ather’s battery can withstand an overkill 40 feet drop, it is capable of withstanding any or most real-world impacts. In case of drops, the impact force is distributed across the battery and is not the same as a concentrated impact from sharp objects or nail penetrations.In a previous video aired last year, Shreyas Seethapathy was seen eating a tub of ice cream while sitting on an autoclave baking one of their battery packs. Ather Rizta scooter will be unveiled at Ather’s Community Day on April 6th, 2024. Practicality is the mantra here and Rizta will feature a large and accommodating seat too. AtherStack 6 OTA update and a smart accessory are other anticipated launches from Ather on Community Day. More

Ather Rizta Sabse Bada Seat Billboard In MumbaiAther is getting ready to launch their new electric scooter, which has a huge seat – Ads for the same are now on billboardsThe surge in electric mobility has found its strongest resonance with scooters in India compared to other vehicle formats. Following the subsidy revision under FAME II, original equipment manufacturers (OEMs) are delving into the realm of budget-friendly electric scooters to entice a larger customer base. Ather is embarking on a parallel path, with its upcoming Rizta poised to revolutionize the electric scooter market.Ather Rizta Sabse Bada Seat Massive BillboardAfter launching its most expensive scooter, Ather 450 Apex, the Bengaluru-based electric mobility solutions provider has turned its gaze towards the family / affordable scooter genre. Ola Electric has seen massive success with its affordable scooter lineup in the form of S1 Air and even more affordable S1 X+.Ather Rizta Sabse Bada Seat BillboardHowever, Ather has taken a different approach with Rizta altogether. While Ola has kept affordable S1 Air and S1 X designs closer to original Etergo DNA, Ather has gone full regalia in carving out a completely different scooter genre. While 450 Apex, 450 X and 450 S catered to youth with sharp and sleek designs, Rizta intends to impart its rizz to attract more mature buyers and family holders.We think the word rizz in the name is deliberate as folk at Ather Energy have a sense of humour. Ather even advertises their products in collaboration with renowned comedians like Hoezaay (450 S) and Anubhav Singh Bassi (Rizta). Now the new humour factor in Rizta’s marketing and campaigns includes a giant 3D billboard in Mumbai.Ather Rizta Sabse Bada Seat On Google MapsSaid 3D billboard features upcoming Ather Rizta’s XXXXXXL seat, saying “Scooter with XXXXXXL Seat Coming Soon”. Ather further showed Sabse Bada Seat search results in Google Maps with the venue of this billboard. But it didn’t work when I searched for it on Google Maps. Maybe more optimization with the keywords is required.Ather Rizta Sabse Bada Seat BillboardWhy is the seat a highlight?Ather Rizta’s rizz is not just with the seat. In latest teaser from Anubhav Singh Bassi, we can see that Rizta is a much larger scooter than the 450 lineup. Large scooters are appealing to families who still prefer conventional-looking scooters from the likes of Honda, TVS and Suzuki.Even though designed for just a rider and a pillion, Indian families often tend to incorporate a child or two into the mix. For the families, it is a more economical way to start a 9 to 5 day and having a bigger seat sure helps in this regard. Larger seats might lead to larger under seat storage too.Where powertrains and componentry are concerned, Ather Rizta will surely be a tier below what the company offers with 450 lineup. So, no aluminium space frame chassis, no mid-mounted motor, no Warp or Warp+ modes, no frills and excitement. We can see a similar-sized battery as 450 S and a rear hub motor. We can see a front petal disc setup and a rectangular digital instrument screen. This screen is likely to be the same LCD unit on 450 S. Other notable features include LED lighting all-around, alloy wheels, a flat floorboard, a large rear grab rail and the likes. Launch is expected on 6th April 2024. More

Ather Rizta New Teaser Features Anubhav Singh BassiAs compared to the sharp profile of Ather 450 range, the upcoming Ather Rizta looks chubbier and has larger dimensionsOne of the early entrants in electric two-wheeler space, Ather Energy currently has the 450S, 450X and 450 Apex in its portfolio. All three scooters have the same basic design, although they differ in terms of pricing, features and styling. To attract an entirely new segment of users, Ather is working on a brand-new family-oriented electric scooter named Rizta.Ather Rizta – New teaser revealedAhead of launch, Ather has teased their new scooter once again. This time via popular comedian Anubhav Singh Bassi’s Insta profile. Bassi shares the teaser with the quote “Yeh hai mera naya #Rizta. Ather ka naya family scooter. Kisi ko batana mat but maine toh test ride leli hai. Can’t wait for you and your family to ride the new Rizta soon.”Ather Rizta and Anubhav Singh BassiFrom the new teaser, we get a better look at the design of new Ather Rizta. Ather’s existing 450 scooters have a sharp profile that appeals to younger audiences. Upcoming Rizta is different, as it acquires a more conventional design format. Something similar to the current breed of bestselling family-oriented ICE scooters such as Honda Activa, TVS Jupiter and Suzuki Access. For everyday needs, the classic design format comes across as a more practical choice.Ather Rizta has smooth, curvy panelling all across. The LED headlight is positioned at the lower section of the front apron and it sits flush with the surrounding structure. The large front fender follows the classic design format and is distinct from the 450 range. Another key feature revealed is a large instrument panel. Whether it is a touchscreen or a simple LCD unit will depend on the pricing strategy being used for the scooter. The LCD unit can be seen with the existing Ather 450S. It supports Bluetooth, allowing users to pair their smartphones to access calls and music. The LCD panel onboard 450S also has turn-by-turn navigation.Ather Rizta KeyAther Rizta – Comfy rides for entire familyOne can easily notice the large size of Rizta electric scooter. The rider and pillion space available seems larger than that of existing 110cc and 125cc ICE scooters. The seat is both longer and wider. Ather has been highlighting the large size of Rizta electric scooter in its social media posts.In one of the videos posted, Ather had compared Rizta’s seat with that of Honda Activa. Visually, Rizta’s seat seems around 1/3rd larger than Activa’s seat. Looks adequate to support even heavyset adults. Ather Rizta has a large floorboard area that will be useful for carrying groceries and other items. The scooter is also expected to get a frunk and large under seat storage.Ather Rizta featuresWith its larger dimensions, it is likely that Ather Rizta will be a bit heavier than the 450 range. It may need a larger battery pack and a new electric motor. The tech kit is expected to be borrowed from the existing 450 range. Even the base model 450S has a comprehensive range of advanced features such as park assist, auto hold, auto indicator cut off and guide me home light. Safety features include emergency stop signal and FailSafe. App-based features include tow and theft alert, find my scooter, real-time charge status, push navigation, find Ather Grid charging point and ride insights.Ather is likely to introduce Rizta later this year in June at the ‘Ather Community Day 2024’ event. Rizta will compete with the likes of Ola S1 Air and TVS iQube. It could be priced in the range of Rs 1.25 lakh to Rs 1.35 lakh. More