Hero MotoCorp

Hero Mavrick 440 Delivery StartsDr. Pawan Munjal, Executive Chairman of Hero MotoCorp, personally hands over the bikes to customersToday marks a significant milestone for Hero MotoCorp as they begin the much-anticipated deliveries of its flagship motorcycle, the Mavrick 440. Amidst great excitement and anticipation, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, personally handed over the keys to lucky customers at the Hero Premia outlet and a specially-curated event in Gurugram.Priced competitively from Rs 1.99 lakhLaunched earlier this year with great fanfare, the Hero Mavrick 440 has captured the imagination of motorcycle enthusiasts across the country. Boasting a perfect blend of performance, style, and cutting-edge technology, this motorcycle is set to redefine the middle-weight segment.Hero Mavrick 440 Delivery StartsThe Hero Mavrick 440 is available in three enticing variants – Base, Mid, and Top, priced at Rs 199,000/-, Rs 214,000/-, and Rs 224,000/- respectively (ex-showroom pan-India). These price points reflect Hero MotoCorp’s commitment to offering value for money in the upper premium motorcycle segment.To sweeten the deal for first batch buyers, Hero MotoCorp has announced the ‘Welcome to Mavrick Club Offer.’ Customers who have booked their Mavrick 440 before March 15th are entitled to receive a customized Mavrick Kit of Accessories & Merchandise worth Rs.10,000, adding extra allure to an already enticing proposition.Hero Mavrick 440Unveiled at the Hero World 2024 in Jaipur earlier this year, the Mavrick 440 is based on Harley Davidson X440. It garnered attention for its distinctive design, combining roadster aesthetics with robust styling. The motorcycle features an Air-cooled with oil cooler 2V single-cylinder 440cc ‘TorqX’ engine with electronic fuel injection, delivering 27 bhp @ 6000 rpm and a torque of 36 Nm @ 4000 rpm. Coupled with a 6-speed transmission, slip-and-assist clutch, and specially crafted 0° steel radial pattern tires, the Mavrick 440 promises a smooth and exhilarating ride.Emphasis on rider comfortOne of the key highlights of the Hero Mavrick 440 is its focus on rider comfort, control, and connectivity. With roadster ergonomics, an upright riding position, spacious seat, ample legroom, and optimized grab-rails, the Mavrick 440 ensures a comfortable journey for both short commutes and long rides. Additionally, advanced telematics features, including smartphone integration, turn-by-turn navigation, and real-time information through eSIM-based connectivity, provide riders with a truly connected riding experience.Available in five captivating color options spread across the three variants, the Hero Mavrick 440 offers something for every rider’s taste. The base version comes in Arctic White, the mid variant in Celestial Blue and Fearless Red, while the top variant is available in Phantom Black and Enigma Black.With the commencement of deliveries, the Hero Mavrick 440 is set to make its mark on Indian roads, offering riders a thrilling combination of performance, style, and technology. As enthusiasts gear up to experience the thrill of riding this power-packed motorcycle, Hero MotoCorp continues to reaffirm its position as a leader in the Indian motorcycle market. More

Hero Xtreme 160RAs opposed to Hero MotoCorp’s sales performance from February 2024, there was note-worthy MoM growth and a gain in volumeWorld’s largest 2W manufacturer in volume, Hero MotoCorp, ended the month of March 2024 on a positive note. We’re talking about YoY and MoM growth across most aspects like motorcycles, scooters, domestic and international businesses. It was green all the way for India’s largest 2W manufacturer where MoM sales are concerned.Hero MotoCorp Sales March 2024The 2W juggernaut of the world, Hero MotoCorp, managed to push out a total of 4,90,415 units last month including domestic and export markets. With 4,56,724 motorcycles sold last month, Hero MotoCorp witnessed a 6.38% YoY decline over 4,85,896 units sold in March 2023. However, this was a 4.33% MoM growth over 4,36,929 units sold in February 2024.Where scooter sales are concerned, Hero has registered a positive YoY growth with 33,691 units. However, this growth is by the skin of the teeth with a 0.73% YoY boost, gaining 245 units in volume. When opposed to 31,481 scooters sold a month before, Hero saw a 7% MoM growth.Hero’s domestic sales stood at 459,257 units last month. As opposed to 5,02,730 units sold last year and 4,45,257 units sold a month before, Hero’ domestic sales witnessed a 9.4% YoY decline and 3.04% MoM growth.Hero MotoCorp Sales March 2024Company’s exports almost doubled in volume YoY which was the same remark we made last month while analysing February 2024 sales. This is a good trend for Hero to maintain and continue to expand their presence in global markets. Hero shipped 31,158 units last month which was almost doubled when compared to 16,612 units sold a year ago with 87.57% YoY growth.As opposed to the 23,153 units shipped in February 2024, Hero’s exports grew by 34.57% MoM. In total, Hero pushed out 4,90,415 units out of its manufacturing facilities. The company’s primary volume generators continue to be budget commuter motorcycles like Splendor, Glamour, Passion and the likes. The company has expanded its premium motorcycle range with the launch of Xtreme 125R.Tremendous Gains In FY 23-24YTD, the company sold 51,90,672 motorcycles in FY 23-24, surpassing the 49,59,156 units sold during FY 22-23. Where scooters are concerned, Hero sold 4,30,783 units in FY 23-24 over 3,69,390 units from last FY. In total, Hero MotoCorp sold 56,21,455 units with a positive growth over 53,28,546 units sold in previous FY.Hero MotoCorp registered a 10% growth in 4th quarter of FY 23-24. The company’s sales performance in international business (exports) is commendable with 16% growth in FY 23-24. Emerging Vida brand, the recent product offensive in its premium motorcycle lineup have contributed in this effect. More

Hero Mavrick 440 to launch in the UKSimilar to the Indian market, Hero Mavrick 440 will take on rivals such as Triumph Speed 400 and Royal Enfield Bullet 350 in the United KingdomWith its partnership with Harley-Davidson, Hero MotoCorp is looking to target the premium motorcycle segment. Harley-Davidson X440 based Hero Mavrick 440 was launched earlier this year in February. Going forward, plans are to introduce the Mavrick across international markets such as the United Kingdom.Hero Mavrick 440 – UK launch soonWhile the Hero brand is not widely known in the UK, the Harley-Davidson DNA of Mavrick 440 can work to its advantage. Hero can also deliver more value to customers by launching Mavrick 440 in the UK at a competitive price point.Hero Mavrick 440 to launch in the UKFor reference, Triumph Speed 400 is available in the UK at a starting price of £4,995. Royal Enfield Bullet 350 is offered at £4,709. While there is no official statement about the pricing of Mavrick 440 in the UK, it is likely to be cheaper than Speed 400. In India, Hero Mavrick is priced at Rs 1.99 lakh, which is approximately £1,900.In the UK, Hero Mavrick will cater to A2 motorcycle license holders. This category is for people who are 19 years or older. The engine displacement for A2 should be at least 395cc and engine output should not be more than 47 bhp.Hero Mavrick 440 to launch in the UKPowering the Mavrick is a 440cc, air cooled with oil cooler engine. It churns out 27 bhp of max power and 36 Nm of peak torque. The engine is mated to a 6-speed gearbox. The bike has an assist and slipper clutch, which will be useful for folks who have recently got their A2 license in the UK.Hero Mavrick 440 Vs. UK rivalsRival Triumph Speed 400 is equipped with a 398.15 cc, liquid cooled, DOHC, single cylinder engine. It generates 39.5 bhp and 37.5 Nm and is mated to a 6-speed gearbox. Speed 400 has 43 mm USD Big Piston forks, whereas Mavrick comes with standard telescopic front forks. Royal Enfield Bullet 350 also has standard telescopic forks. Only difference is Mavrick has 43 mm, whereas Bullet 350 has 41 mm forks. Both bikes have 130 mm of travel for the front suspension. Triumph Speed 400 offers 140 mm of travel.Royal Enfield Bullet 350 is equipped with a 349cc, single cylinder, air-oil cooled engine. It generates 20.2 bhp and 27 Nm and is mated to a 5-speed constant mesh gearbox. While Mavrick and Bullet have twin rear shock absorbers, Speed 400 is equipped with a gas monoshock RSU at rear. All three bikes have dual-channel ABS as standard. While being affordable, Hero Mavrick 440 has premium features such as a full digital instrumentation with Bluetooth and turn-by-turn navigation.In the UK, Hero has chosen MotoGB as their distribution partner. While the UK-spec version will be largely the same as sold in India, there could be some changes in colour options. It will be interesting to see how Hero Mavrick 440 performs in international markets. Before Mavrick is launched, it is possible that Hero may introduce the Vida V1 Pro electric scooter in the UK.Source More

Image – MJK BikerFor the month of February 2024, Hero MotoCorp registered 15.84% YoY growth in domestic market and a staggering 84.14% YoY growth in exportsWorld’s largest 2W manufacturer in volume, Hero MotoCorp, has had a very productive sales prospect in the month February 2024. The sales breakup of this 2W juggernaut revealed positive growth in both domestic and export scenarios. Splendor was the highest contributor in domestic market and it was Hunk for exports.Hero Sales Breakup February 2024 – Domestic SalesLike clockwork, Hero Splendor took the top position with 2,77,939 units. It has to be noted that Splendor is not only Hero’s best-seller but is the best-selling 2W vehicle in India irrespective of genre. Splendor alone accounts for 62.76% of Hero’s total domestic sales. However, there was a slight 3.70% YoY decline as opposed to 2,88,605 units sold last year.This resulted in a volume loss of 10,666 units YoY. In 2nd position, we have HF Deluxe with 76,138 units sold and registered 35.26% YoY growth over 56,290 units from a year ago. HF Deluxe accounts for 17.19% of Hero’s total domestic sales and contributed 19,848 units volume growth. In 3rd place, we have Passion line with 31,302 units sold last month.When compared to 4,640 units sold in February 2023, Passion registered 574.61% YoY growth, gaining 26,662 units in volume. Destini 125 is Hero’s best-selling scooter currently with 17,033 units sold. Numbers doubled YoY at a 106.91% growth rate and gained 8,801 units in volume. Glamour line saw 15,904 takers last month and there was a healthy 86.84% YoY growth.Hero Sales Breakup February 2024 – DomesticSecond best-selling scooter is Pleasure with 8,248 takers last month and 55.24% YoY growth. Hero launched Pleasure XTEC Sports variant with exciting colours to increase sales. In 7th and 8th place, we have Xtreme 125R and Xoom with 3,504 and 3,283 units sold respectively. Numbers halved with Xoom at 54.49% YoY decline.Xpulse 200 sold 2,784 units and there was an impressive 69.76% YoY growth with 1,144 units volume gain. Xtreme 160 and Xtreme 200S combined, sold 2,777 units and registered 501.08% YoY growth. Newly launched Karizma sold 2,128 units and Vida V1 sold 1,399 units and 1,648.75% YoY growth.Hero’s large family scooter, Maestro, saw 424 takers last month. There is a probability of Maestro being discontinued as it is removed from company’s product lineup. In total, Hero sold 4,42,863 units last month and registered a 15.84% YoY growth over 3,82,301 units sold a year ago and gained 60,562 units in volume.Hero Sales Breakup February 2024 – ExportsExports (International Business)Hero’s exports chart is dominated by Hunk. For Hero, Hunk is a collective name and goes on a few vehicles including Xtreme range sold in India. With 186.61% YoY growth, the 8,174 Hunk accounted for 35.31% of Hero’s exports. HF Deluxe took 2nd position with 4,718 units shipped and 84.66% YoY growth. Glamour line shipped 3,552 units with 221.74% YoY growth.Hero’s domestic rockstar, Splendor, took the 4th spot in exports with 3,232 units shipped but saw a 30.7% YoY decline. Xpulse shipments doubled YoY at 112% YoY growth and 1,426 units shipped last month. Maestro, Passion and Karizma shipped 969, 540 and 410 units respectively. Maestro and Passion showed 275.58% and 100% You growth as well.Also, there were 96 units of Pleasure, 26 units of Destini and 5 units of Xoom shipped too. In total, Hero shipped 23,148 units last month. When compared to 12,571 units shipped last year, there was an 84.14% YoY growth, gaining 10,577 units in volume. More

New Hero Pleasure Plus XTEC SportsWith the number 18 being part of the livery, it is apparent that Hero Pleasure+ Xtec Sports variant targets the young generationIn Hero MotoCorp’s product range, Pleasure+ is the second best selling scooter model. With its eye-catching profile and peppy performance, Pleasure+ has always been a popular choice. Hero has now introduced a new Sports variant which gets a new colour and exciting graphics.Hero Pleasure Plus Xtec Sports variant – What’s Special?Pleasure Plus Xtec Sports variant gets a new dual-tone Abrax Orange Blue colour theme. While dark blue is the base colour, the orange shade creates an exciting contrast. The orange bits can be seen on the front fender, apron and side body panels. The orange treatment also extends to the wheels in the form of rim stickers.Overall look and feel are further enhanced with chrome accents across the headlamp, front apron, handlebar and side panels. Rear-view mirrors and the grab rail get the body-coloured blue shade. The seat has a dual-tone black and blue colour theme.Most unique aspect about Pleasure Plus Xtec Sports variant is the ’18’ number decal on the apron and side panels. Hero is promoting the MyLicenseToRide hashtag, which clearly shows the association with the legit driving age of 18 years. Lakhs of youngsters reach 18 years of age every month and many of them apply for a driving license. Pleasure Plus Xtec Sports variant offers these individuals a great way to express their joy and excitement.New Hero Pleasure Plus XTEC SportsWith its sporty colour theme and livery, Pleasure Plus Xtec Sports variant remains relevant to all individuals who are looking for something truly unique. The number ’18’ is not so conspicuous and won’t limit the scooter’s applicability to a select group. Hero’s design team seems to have done a great job in choosing a profile that can target a diverse range of potential users.Hero Pleasure Plus Xtec Sports variant – Key featuresEquipment list for the new Sports variant is the same as the standard Pleasure Plus Xtec variant. The scooter has a projector LED headlamp that offers enhanced illumination. Pleasure Plus Xtec has a semi-digital instrument console with Bluetooth connectivity. Users can pair their smartphones to access call and SMS alerts and battery status.Hero Pleasure Plus Xtec is equipped with a 110.9 cc air-cooled, single-cylinder engine. It generates 8 bhp of max power and 8.70 Nm of peak torque. Hero has launched the new Pleasure Plus Xtec Sports variant at Rs 79,738. It is Rs 1,600 costlier than the standard Xtec variant of Pleasure Plus. The top-spec Pleasure Plus Xtec Connected variant is priced at Rs 82,738. It has a range of connectivity features, available via Hero Connect app.New Hero Pleasure Plus XTEC Sports – 18 StickerSome of the key features include live tracking, geofencing, battery removal alerts and remote immobilization. Rider safety features include location sharing, speed alert, accident and topple alert and SOS panic button. Users can also access vehicle diagnostics, roadside assistance, find my vehicle, book a service, trip analysis and driving score. More

Hero Patented New ScooterIf an EV, this upcoming scooter will rival TVS iQube and Ather Rizta and if ICE, it will take on Honda Activa 125, TVS Jupiter 125 and Suzuki Access 125Hero MotoCorp, the world’s largest two-wheeler manufacturer in terms of volume, currently dominates motorcycle sales but lags behind its immediate rivals in the scooter segment. To tackle this, Hero is taking a comprehensive approach by developing a range of new scooters. One of these upcoming scooters has already been patented. Let’s take a closer look.Hero Patented New Scooter With Affordable ComponentsWe can see a large and practical scooter in the leaked patent images. The design is new-age and is much better than Hero’s current large scooter, Maestro. That said, there are a few resemblances with Hero’s Vida scooters as well. Regardless of ICE or EV, it has a few premium elements seen in the recently patented design.The scooter’s apron has a well-designed LED headlight system, while the front and rear have stylish turn indicators also LED. The split-type seat looks large and comfortable, and the overall design is minimal and clean, with few body creases. In terms of practicality, the scooter has a flat floorboard, and one of its key strengths is the seat.Additionally, there is a large and practical grabrail. Since the patented design is a 3D model of the vehicle in greyscale, we can’t pinpoint whether it packs an IC engine (probably 125cc) or an electric powertrain. In either case, we can expect a swingarm-mounted drive unit.Hero New Scooter Patent DetailsIt is not all sunshine for Hero’s new scooter, though. The leaked patent design doesn’t incorporate disc brakes at either end. The front suspension setup is a big turn-off too, as it is not a telescopic unit. Both of Hero’s current large scooters Maestro and Vida V1 get telescopic forks. Smaller and more affordable Pleasure+ still gets front shock absorbers, though.What to expect?Considering Hero is currently not popular with large family scooter buyers, there is a big probability of this being an ICE scooter, similar to Maestro’s size. Rivals in this genre include Activa 125, TVS Jupiter 125, Suzuki Access 125 and others. Also, company’s official website doesn’t list Maestro under their products section in Scooter category.This raises speculation about whether Maestro is discontinued considering its slow sales in contrast to its immediate rivals. If so, this new scooter patented by Hero could fill Maestro’s shoes with the same 125cc engine making 9 bhp, 10.36 Nm and cost around Rs. 85,000 (ex-sh).Hero Maestro Missing In Official WebsiteIf it is an EV, it would rival family electric scooters like TVS iQube and Ather’s upcoming Rizta. Around 3 kWh swappable battery and 100 km of real range is likely. Features may include a fully digital instrument cluster with Bluetooth and navigation, LED lighting, connected vehicle experience, large under-seat storage, USB charging sockets, apron storage for convenience and an external fuel filler cap (if ICE). More

Hero Yulu Rival Design PatentedAs opposed to 2W electric CVs on sale in India, upcoming Hero Yulu rival seems to be packing more battery capacity to offer longer rangeHero MotoCorp is on the verge of upping its scooter game in India to rival the likes of Honda, TVS and Suzuki. However, Hero MotoCorp is not active in 2W commercial vehicles catering to the needs of B2B and B2C customers operating last-mile logistics. That will change soon as the company has patented a 2W CV.Hero Yulu Rival Under DevelopmentCurrently, Hero doesn’t have a robust scooter portfolio to take on the rivals from Honda, TVS and Suzuki. That said, Hero has the industrial might and is leveraging it to launch a product offensive in scooter category.The new Xoom 160 and Xoom 125R are incoming with sporty designs, posing a major appeal to young buyers and thrill-seekers. Along with that, we also saw a new large scooter recently patented by Hero MotoCorp. This vehicle could potentially take the spot of Maestro, which is not currently listed among other scooters on company’s official website.However, these vehicles cater to passenger segment. Hero is now taking larger strides in exploring commercial 2W EV space. The new electric scooter patented will primarily rival Yulu bikes manufactured by Bajaj Chetak and upcoming Honda Benly e, already spotted testing in India along with all the 2W electric CVs on sale in India.Hero Yulu Rival Design PatentedDesign is not something the intended business operators will consider as much as functionality. In that regard, we get minimal body panels and there doesn’t seem to be any beautification process as well. It is a commercial vehicle and it is what it is. That said, the functionality doesn’t seem as robust as rivals.What to expect?We say this because 2W electric CVs are known for their cargo-carrying capacity and versatility. With Hero Yulu rival, there is no floorboard, let alone a flat one. Hero has provided a small rack up front and a larger rack at the rear. As opposed to the front, rear area boasts greater luggage-carrying capability.Where Hero MotoCorp could have an edge over other rivals is in battery department. As seen in the picture, Hero Yulu rival seems to be packing a larger battery that may promise greater range on a single charge. This might be why there is no flat floorboard on offer.Yulu Wynn Electric 2WThe rear hub motor draws power from a battery of around 2 kWh to 3 kWh promising close to 100 km of real-world range is highly likely with this upcoming scooter. Componentry includes a tiny headlight housing that might pack LEDs and a projector, alloy wheels at both ends, disc brake at the front, RSU telescopic suspension at the front and twin shock absorbers at the rear among others. More

Vida V1 LineupHero MotoCorp’s new Vida Advantage package for free of cost could draw a lot of e-scooter buyers for its value-driven propositionIn a rather interesting move, Hero MotoCorp is upping the VFM quotient with the Vida V1 lineup. The company has achieved this by launching Vida Advantage package in the country. This is a category-first package that aims to bring peace of mind to intended buyers in their vehicle ownership journey with Vida brand.Vida Advantage Package Worth Rs. 27K Offered For FreeAfter re-launching Vida V1 Plus, Hero MotoCorp is taking longer strides in pushing sales envelope. Company describes Vida Advantage package as a unique after-sales package. Said Vida Advantage package costs Rs. 27,000 on top of scooter costs and is tailor-made to offer a hassle-free ownership experience to Vida electric owners.Now, the company is generously offering this Vida Advantage package worth Rs. 27,000 at no additional cost to buyers. This package can be availed by buyers at no added expense and it will be valid for 5 years. Customers are likely to experience a sense of peace in their vehicular ownership with Vida brand.However, this is an introductory offer and Hero MotoCorp is making this available for free of cost for a limited period of time. Specifically, the offer stays strong till April 31st, 2024, after which Vida scooter customers should have to shell out the full fat Rs. 27,000 to avail of all the benefits of this package.Vida Advantage Package Official BlurbWhat is Vida Advantage package?Prospective Vida V1 customers should probably consider getting their electric scooter before April 31st, 2024 to avail the free Vida Advantage package. Vida Advantage package worth Rs. 27,000 is a bundle of five unique benefits as listed below.1. Extended Battery Warranty – 5 year or 60,000 km warranty (whichever is early) on both batteries.2. Access to VIDA Fast Charging Network – Access to 2,000+ charging points for convenient charging solutions.3. Service at VIDA workshops – The package promises free service across all VIDA workshops.4. 24×7 Roadside Assistance – The package offers a safety net of 24×7 roadside assistance for emergencies.5. Unlocked “My VIDA” app – Owners opting Vida Advantage package can unlock access to all the connectivity and safety features on My VIDA App.Statement from Hero MotoCorpCommenting on the launch, Dr. Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, “We understand that transitioning to electric mobility is not just about buying a vehicle; it’s about embracing a lifestyle. That’s why we have launched VIDA Advantage, which not only redefines electric vehicle ownership but also sets a new standard for customer-centricity in the industry.“The VIDA Advantage is a category-first comprehensive after-sales proposition with value added benefits to ensure peace of mind in every aspect of customers’ ownership experience, ranging from maintenance to charging. With VIDA Advantage, we envision a future where EV adoption is not just a choice, but a convenient and rewarding experience for all.” More