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    Ather Electric Scooter Makers Get Rs 420 Cr From Hero MotoCorp

    Ather Electric ScooterHero MotoCorp has revealed that Sustainability and Emerging Mobility is priority area for the company
    Hero MotoCorp is leaving no stone unturned in creating a wider presence for itself in the electric vehicle (EV) segment in India. The world’s largest two-wheeler producer is looking for broader stakes in the electric mobility space of the country. In line with its vision of “Be the Future of Mobility”, the company has announced fresh investments in Ather Energy.
    The board of Hero MotoCorp has approved a new investment of up to Rs. 420 crore in the Bengaluru-based EV startup in one or more tranches. Prior to the proposed investment, Hero MotoCorp’s shareholding in Ather Energy stood 34.8 percent. Ather Energy are the makers of one of the best selling electric scooter in India.
    Hero MotoCorp Investments in Ather Energy
    Post this fresh investment, shareholding will increase and exact shareholding will be determined upon completion of the capital raise round by Ather. This is the fifth time Hero MotoCorp is investing in Ather. Hero MotoCorp first invested in Ather back in 2016 when it became a strategic partner.
    Earlier in July 2020, Hero MotoCorp invested Rs 84 crore to raise its stake in the EV startup. The company has also invested $12 million (Rs 89 crore) as a part of the Series D round in Ather Energy.
    Ather Energy is backed by Hero MotoCorp
    Hero was one of the early investors in Ather Energy and has continued to expand its association over the years. The company is also exploring collaborations with Ather in various other spheres such as technology, charging infrastructure and sourcing.
    Upcoming E-scooter from Hero MotoCorp
    Although Hero hasn’t officially set into the EV space by itself, it has formed strategic alliances with external EV manufacturers like Ather Energy and Gogoro. The company is gearing up to unveil its first electric vehicle in March this year. The vehicle is being developed at its R&D set-up – the Center of Innovation and Technology (CIT) in Jaipur and the Tech Center Germany (TGG) near Munich in Germany.
    The upcoming electric scooter from Hero MotoCorp will be produced at the company’s manufacturing facility at Chittoor in the southern Indian state of Andhra Pradesh. Hero MotoCorp is currently engaged in a legal battle with Hero Electric over the use of its brand name ‘Hero’ for electric two-wheelers.
    In October 2021, Hero MotoCorp became the first company to adopt Ather Energy’s fast-charging technology for its own upcoming electric scooter slated to be launched in a few months. Coming to Ather Energy, the startup was established in 2013 and it is in the business of designing, manufacturing, producing, selling, servicing, software development, and software management, in relation to electric automobiles and charging infrastructure. More

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    Hero Electric Vs Hero MotoCorp In Court – Over Use Of Brand HERO

    Image for referenceAs per legal agreement, Vijay and Naveen Munjal (father-son duo) were granted exclusive rights to use ‘Hero’ brand for their electric vehicles
    Around a decade back, the extended Munjal families parted ways and were given their respective ownership of businesses. Vijay and Naveen Munjal got ownership of Hero Electric whereas Pawan Munjal continued with Hero MotoCorp. As per claims, Vijay and Naveen Munjal have the rights to use ‘Hero’ brand to manufacture and sell electric vehicles in domestic as well as international markets.
    Hero Electric approaches Delhi High court
    Just a few years back, there didn’t appear to be any friction between the two Munjal families. However, things may have changed dramatically in recent times with growing interest in electric two-wheelers. With clear indications of things moving in favour of an all-electric ecosystem, Hero Electric is taking proactive steps to protect its turf.
    Hero Electric has approached Delhi High Court to prevent Hero MotoCorp from using the Hero brand name for its upcoming electric two-wheelers. This appears to be a pre-emptive move, as Hero MotoCorp has not indicated any plans to use the Hero nameplate for its upcoming electric two-wheelers. At least nothing has been revealed in public domain. However, as stakes are high, the fight over ‘Hero’ brand may intensify in future.
    Hero Electric Vs Hero MotoCorp
    While Hero MotoCorp is currently the largest two-wheeler manufacturer, Hero Electric has made significant gains. The latter currently leads in electric two-wheeler sales. One of Hero Electric’s USP is affordable pricing, which has helped boost sales. Moreover, Hero Electric has the first-mover advantage in electric two-wheeler segment.
    Hero Electric Scooter Dealer
    Ten years earlier, it may have been difficult to predict the dramatic shift to electric two-wheelers. As of now, one can easily visualize that the future will be an all-electric ecosystem. This may be one of the core reasons that may have revived the fight for use of ‘Hero’ brand.
    From Hero Electric’s perspective, they have the rights to use the brand for their electric vehicles. In case of Hero MotoCorp, it can be argued that the shift to electric is something beyond their control. Moreover, it is happening at national and global level and is linked to managing climate change. It would be unfair if they are not allowed to use the Hero brand for their upcoming electric two-wheelers.
    While Hero Electric has legal rights, the dramatic shift in industry ecosystem may warrant a review of the earlier agreement. It remains to be seen how the court takes a decision in this case. Both parties have refused to comment, as the matter is currently sub-judice.
    Hero MotoCorp has filed trademark for the name VIDA Electric
    Earlier, it was reported that Hero MotoCorp could launch its electric scooters and motorcycles under VIDA brand. The company is expected to launch its first electric two-wheeler in March 2022. Hero MotoCorp has partnered with Taiwan-based Gogoro to manufacture its electric two-wheelers. More

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    Hero MotoCorp Sales Dec 2021 – Splendor, Passion, Glamour, Destini

    Image – Unseen AutoSales decline was visible both across scooters and motorcycles and in terms of domestic sales and exports
    The year has ended on a not so positive note where two wheeler sales are concerned with restricted customer movement, lower rural demand and higher fuel prices hampering the pace of recovery. Even as parts shortage continues to affect production, dealerships are grappling with high inventory.
    Hero MotoCorp Sales Dec 2021
    Hero MotoCorp has revealed their sales report for December 2021. De-growth can be seen across both scooter and motorcycle sales and in terms of domestic sales and exports. India’s largest manufacturer of motorcycles announced the overall sales of 3,94,773 units in the past month.
    This figure includes both domestic sales as well as exports. This was a de-growth of 11.75 percent over 4,47,335 units sold in December 2020. However, in terms of MoM sales, the company fared better with an increase of 12.99 percent over 3,49,393 units sold in November 2021.
    Motorcycle sales dipped 9.21 percent to 3,76,862 units in the past month, down from 4,15,099 units sold in December 2020. It was however, a MoM growth of 14.48 percent from 3,29,185 units sold in November 2021. Share percentage increased from 94.22 percent to 95.46 percent. In this segment, Hero sells Splendor, Passion, HF Deluxe, Glamour, Xtreme, Xpulse.
    Hero MotoCorp Sales Dec 2021 and YTD
    Scooter sales on the other had saw an even more significant decline by as much as 44.44 percent YoY to 17,911 units, down from 32,236 units sold in December 2020. MoM sale of scooters also dipped 11.37 percent over 20,208 units sold in November 2021 bringing down share to 4.54 percent from 5.78 percent held in November 2021. Hero scooters on sale are Pleasure, Destini, Maestro.
    YoY domestic sales and exports dipped 11.89 percent and 9.03 percent respectively to 3,74,485 units and 20,288 units. This was against 4,25,033 units and 22,302 units sold in India and in global markets respectively in December 2020. MoM total domestic sales and exports performed better with a 13.87 percent growth reported in terms of domestic sales from 3,28,862 units sold in November 2021 while exports dipped only marginally by 1.18 percent.
    Hero MotoCorp – YTD Sales
    Taking the period April to December 2021, de-growth was also reported across both motorcycle and scooter sales and in terms of domestic sales while exports increased significantly. In YTD FY22, a total of 37,55,266 units were sold, down 11.09 percent over 42,23,225 units sold in same period of previous year.
    Hero MotoCorp Monthly Sales 2021
    Motorcycle sales dipped 10.02 percent to 35,05,745 units, down from 38,96,089 units sold in YTD FY21 period while commanding a share of 93.36 percent. Scooter sales dipped 23.73 percent YTD to 2,49,521 units in FY22 period from 3,27,136 units sold in FY22 with a share of 6.64 percentage. Domestic sales suffered a de-growth of 13.79 percent to 35,37,640 units while exports surged 81.59 percent from 1,19,844 units shipped in FY21 to 2,17,626 units in the 9 months of FY22 period.
    Hero MotoCorp now gears up to enter the electric two wheeler segment with its first electric bike to launch in March this year. Production will take place at the company’s manufacturing facility at Chittoor in Andhra Pradesh. Hero MotoCorp has also announced an upward revision in prices of its motorcycles and scooters wef January 4, 2022. Though the exact price hike has not been notified as on date, it could be capped at up to Rs 2,000. More

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    Hero Sales Breakup Nov 2021 – Splendor, Deluxe, Maestro, Xpulse, Xtreme

    Image – Unseen AutoHero MotoCorp Splendor commanded the domestic sales list while the Hunk was most in demand in global markets
    Hero MotoCorp has reported de-growth in terms of domestic sales while shipments surged 35.66 percent on a YoY basis. Total sales stood at 3,49,348 units in the past month. This included 3,28,817 units sold in domestic markets while 20,531 units were shipped globally.
    Sales dipped 42.91 percent YoY to 3,28,817 units down from 5,75,917 units sold in November 2020. It was also a 37.69 percent MoM de-growth from 5,27,723 units sold in October 2021. Everny model in the company lineup noted a YoY and MoM de-growth except for the Xpulse 200 that increased significantly on a YoY basis. The company cites many reasons for this negative impact, be it the delay in harvesting, late withdrawal of monsoons and lack luster demand across the festive season.
    Hero MotoCorp Sales Breakup Nov 2021 – Splendor Leads
    Hero Splendor was the most in demand with 1,92,490 units sold last month, down 22.51 percent over 2,4,398 units sold in November 2020. It was also a MoM de-growth of 28.13 percent from 2,67,8221 units sold in October 2020. Share increased from 50.75 percent to 58.54 percent MoM.
    At No. 2 was Hero HF Deluxe with a 57.56 percent YoY de-growth to 76,149 units, down from 1,79,426 units sold in November 2020. MoM sales also dipped in domestic markets by 53.66 percent over 1,64,311 units sold in October 2021. Hero Splendor was at No. 1 and HF Deluxe at No 4 on list of top 10 best selling best selling two wheelers in the last month.
    Hero MotoCorp Sales Breakup Nov 2021 vs Nov 2020 (YoY)
    At No. 3 in the company lineup was Hero Glamour with a 45.11 percent YoY de-growth to 21,901 units while MoM sales dipped 14.66 percent from 25,663 units sold in October 2021. Hero Passion (12,933 units) and Pleasure (11,136 units) also suffered de-growth in November 2021.
    Hero Maestro (5,290 units), Destini (3,264 units) and Xtreme 160R (3,251 units) also noted steep decline in YoY and MoM sales. Hero Xpulse 200 was the only model on the company charts to note a YoY growth of 67.86 percent to 2,303 units, up from 1,372 units sold in November 2020.
    Hero MotoCorp Exports – November 2021
    Shipments to global markets were more promising for Hero MotoCorp in the past month and in October, wherein growth was recorded at 35.66 percent and 1.68 percent respectively. Exports which had stood at 15,134 units in November 2020 increased to 20,531 units in November 2021 while it was also growth over 20,191 units exported in October 2021.
    Hero MotoCorp Sales Breakup Nov 2021 vs Oct 2021 (MoM)
    Hero Hunk found most demand in global markets to 9,070 units, up 134.61 units over 3,866 units exported in November 2020. It was also a 6.96 percent MoM growth from 8,480 units shipped in October 2021. Growth was also recorded for the HF Deluxe at 65.65 percent to 5,006 units, up from 3,022 units exported in November 2020 while MoM exports saw a marginal increase of 0.64 percent over 4,974 units shipped in October 2021.
    Even as Splendor exports dipped 24.62 percent to 3,120 units in the past month, Glamour exports increased 154.52 percent to 1,66 units, up from 653 units shipped in November 2020. Xpulse 200 (1,255 units), Maestro (338 units) and Destini 125 (80 units) YoY sales dipped even as MoM exports showed more promising results. No exports were reported either in October or November 2021 for the Pleasure, Xtreme 160/200, Duet, Achiever and Passion. More

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    Hero MotoCorp Price Increase Jan 2022 – Splendor, Passion, HF Deluxe, Destini

    Image – Unseen AutoHero MotoCorp announces price revision of its two wheelers wef January 4, 2022
    Price hikes are inevitable. And for most auto manufacturers, an opportune time to make such an announcement happens to be the end of a calendar year. With a new manufacturing date on new model year production vehicles, each new year beckons the rise of purchase costs. A price hike announcement now is the first of several that are expected through each year.
    Today, Hero MotoCorp announced an upward revision in ex-showroom prices of its motorcycles and scooters. This is wef January 4, 2022. Price revision is capped at up to Rs. 2,000. Exact quantum of increase varies based on model, and market.
    Timely price revisions are introduced to partially offset the impact of steadily increasing commodity prices. Hero Motocorp will be increasing prices of all their scooters as well as motorcycles. The company currently offers Splendor, Passion, HF Deluxe, Glamour, Xtreme and Xpulse in the motorcycles range while Pleasure, Destini, Maestro are on offer in the scooters range.
    Hero MotoCorp sales
    Hero MotoCorp has for long enjoyed a coveted position at the top of the domestic sales chart. However this, coupled with limited exports meant Bajaj reported higher total sales in November 2021. So while Bajaj’s exports are stronger than domestic market sales, For Hero MotoCorp all that it is, is from the domestic market. Reputed as a leading mass market manufacturer in India, price hikes need to be thought out even more carefully.
    Hero MotoCorp FIrst electric scooter
    This is because segments that Hero MotoCorp excels in are highly price competitive. And even a small upward revision needs to be introduced after much consideration, and in a timely manner. In November 2021, Hero MotoCorp reported a steep sales decline. Total sales fell to below 3.5 lakh units YoY from just under 6 lakh units.
    Hero MotoCorp electric scooter
    Hero MotoCorp is hopeful that the last quarter of FY22 will be more fruitful based on current economic indicators. Apart from it’s strong grasp on the Indian two wheeler market, sooner or later one’s going to start looking forward to electric two-wheelers from the manufacturer.
    This is but a natural development considering future projection for electric vehicles. Keeping in mind the sheer number of two-wheelers sold each month in India, it’s no surprise that when the big electric wave comes through, it surely will be big.
    For now the e2W market is dominated by electric scooters. In fact, of the longstanding names in India, TVS and Bajaj already sell a single electric scooter already. No such product has yet been launched by Hero MotoCorp. Current electric vehicle progression is diversified, and sees Hero invest in R&D of tech and companies in the field. As far as Hero e2Ws are concerned, one can expect to catch a glimpse of an electric scooter from Hero before the end of the current financial year. More

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    Hero Xpulse 200 Rally Wins At INRSC 2021 In Its Debut Race

    Hero Xpulse 200 RallyNew Hero MotoSports Xpulse Rally 200 packs in a more powerful engine, improved suspension and better ride ergonomics
    Developed by Hero MotoSports, new Xpulse Rally 200 was unveiled at the finals of FMSCI Indian National Rally Sprint Championship 2021. Riding the new bike, Hero MotoSports team rider Yuvakumar registered win in Modified Class (Group B up to 260cc). He also won in Stock Class (Group D) event, riding the stock Xpulse 200 4V.
    Talking a bit about its look and feel, new Xpulse Rally 200 has a bare-bones structure. Some key features include raised front fender, round headlamp, compact fuel tank, flat seat design, aerodynamic side panels, thick engine guard, and underseat exhaust. Sporty graphics can be seen on fuel tank and side panels. The bike has knobby tires at both ends.
    New Xpulse Rally 200 engine
    Powering new Xpulse Rally 200 is a new, more powerful 200cc 4V engine. It has been tuned to deliver higher torque, improved acceleration and better overall performance. Torque and acceleration can make a big difference in a rally environment, as there’s a constant need to pick-up speed after rapid deceleration.
    Although exact performance numbers of new Xpulse Rally 200 have not been revealed, it is apparently better than stock Xpulse 200 4V. The latter is powered by a 199.6 cc, oil cooled, single cylinder, 4-valve motor that generates 19.1 ps of max power at 8,500 rpm and 17.35 Nm of peak torque at 6,500 rpm. It is mated to a constant mesh 5-speed transmission.
    Hero Xpulse 200 Rally
    New Xpulse Rally 200 specs
    Another advantage with new Xpulse Rally 200 is that it has higher power to weight ratio. The bike is around 20% lighter, as compared to stock Xpulse 200 4V. The latter has kerb weight of 158 kg. Weight reduction has been achieved through various tweaks including the use of lightweight reinforced aluminium rims. For improved performance in an off-road environment, the bike has been equipped with Maxxis tyres.
    New Xpulse Rally 200 gets a new suspension package wherein both the front USD forks and rear monoshock unit have longer travel. This allows the bike to tackle a variety of terrain in a rally environment. In terms of rider comfort and ergonomics, the bike has been equipped with tapered handlebars and repositioned footsteps.
    In comparison, Stock Xpulse 200 4V is equipped with standard telescopic forks at front and rectangular swingarm with monoshock rear suspension. It has 21-inch front and 18-inch rear wheels, shod with 90/91 and 120/80 tyres, respectively. Braking system comprises 276 mm and 220 mm petal disc at front and rear, respectively.
    Hero MotoSports comprises a dedicated team of experts that focuses exclusively on developing specialized rally bikes. They have been active in international circuit since 2016 and entered the domestic rally scene in 2020. Xpulse 200 and its modified versions have helped the team register 7 wins and 5 podium finishes in a span of around two years. The team will be using the new Xpulse Rally 200 in 2022 racing events as well. More

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    Hero Argentina Operations Get Boost – Xpulse 200, Hunk 160R Launched

    Hero Hunk 160R in Argentina. Image – Italika
    Hero MotoCorp and Gilera Motors Argentina expand operations to inaugurate dealership in Buenos Aires
    Hero MotoCorp with Gilera Motors Argentina has stepped up operations in the country. With this, a flagship dealership has been inaugurated in Buenos Aires. This is part of breathing in new tempo into boosting Hero MotoCorp‘s presence in Argentina.
    Revitalisation efforts get off to a fresh start through a partnership with Gilera Motors. The latter is a leading Argentinian name in the motor vehicle sector, and an experienced Latin American motorcycle manufacturer.
    Investments from Gilera Motors Argentina are aimed to rapidly expand all business operations. The boost is expected to generate about 500 new jobs in the region. Gilera Motors’ partnership has a multiplier effect on the local economy. This pertains to generating investment, and direct and indirect jobs. Plans include further expansion of operations in the future.
    Hero MotoCorp Argentina Operations
    In order to be fully prepped for Hero MotoCorp’s product lineup, Gilera Motors Argentina has expanded its plant in Carlos Spegazzini Province of Buenos Aires. This entails complete infra renovation, and adapting to latest automotive tech.
    Hero MotoCorp opens new flagship store in Argenina. File photo – Vasquez.
    Hero MotoCorp and Gilera Motors Argentina have aid out an expansion plan. This will strengthen and expand the sales and service network nationwide. The groundwork will pave the way for Hero to launch a wide range of two wheelers in the country.
    New Hero Motorcycle Launches In Argentina
    Hero MotoCorp undertakes design and development at its R&D centres in India and Germany. Manufacturing is distributed across plants in India, Colombia, and Bangladesh. While Indian Euro emission norms are more advanced, in Argentina, compliance is to Euro 3 and Euro 4 standards. This is a great business opportunity as most bikes that failed a cost efficiency test to be upgraded in terms of Euro compliancy have over time been dropped from the exhaustive product lineup in India.
    Sanjay Bhan, Head – Global Business, Hero MotoCorp, said, “We are happy to rapidly expand our operations in Argentina. We have already made significant progress since announcing our new association with Gilera Motors Argentina in October. We have already inaugurated a flagship store and are focussed on scaling up sales and service across the country. With our soon-to-be-launched range of globally acclaimed products, we are confident of exciting the market and appealing to the customers.”
    Omar Caruso, Vice President of Gilera Motors Argentina, said, “Customers will also benefit from the latest technologies of Hero MotoCorp products such as the Xpulse 200 and Hunk 160R.” More

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    Hero MotoCorp Sales Nov 2021 – Splendor, Passion, Pleasure, Destini

    Image – Techno KhanHero MotoCorp sold a total of 3,49,393 two wheelers in the past month that includes both domestic sales as well as exports
    Even as Hero MotoCorp led the two wheeler segment in terms of sales in the past month, de-growth was reported across all segments. Hero MotoCorp, the largest two wheeler maker in India reported a 40.89 percent drop in total sales in November 2021. These sales were the company’s lowest in 7 years during the festive period.
    The company cites a range of reasons for this fall. It could be due to a delay in harvesting because of late withdrawal of monsoons across many parts of the country. This had an adverse effect on demand through the festive season.
    Hero MotoCorp Sales Nov 2021
    Hero MotoCorp has reported sales, that includes both domestic and exports at 3,49,393 units in November. This was against 5,19,091 units sold in November 2020 a difference of 2,41,698 units. Motorcycles sales dipped 39.20 percent to 3,29,185 units in the past month, down from 5,41,437 units sold in November 2020 but commanding a 94.22 percent share.
    The most popular models were the Splendor and HF Deluxe, which are also the company’s most affordable models. There was a greater fall in terms of scooter sales which fell 59.30 percent to 20,208 units, down from 49,654 units sold in November 2020 with a 5.78 percent share.
    Hero MotoCorp Sales Nov 2021
    Taking domestic sales into account for the past month, sales dipped to 3,28,862 units from 5,75,957 units sold in November 2020, a fall of 42.90 percent. Exports on the other hand increased 35.66 percent to 20,531 units, up from 15,134 units shipped in the same month of the previous year.
    Hero MotoCorp month-on-month sales also saw a deep decline both in terms of motorcycle and scooter sales. Total sales stood at 3,49,393 units in November 2021, down 36.24 percent over 5,47,970 units sold in October 2021, relating to a difference of 1,98,577 units. Motorcycle sales dipped 34.94 percent to 3,29,185 units last month from 5,05,957 units sold in October 2021. Scooter sales dipped 51.90 percent to 20,208 units, from 42,013 units sold in October 2021.
    MoM domestic sales dipped 37.69 percent to 3,28,862 units from 5,27,779 units sold in October 2021 while exports increased only marginally by 1.68 percent over 20,191 units sold in the October 2021 period. Best sellers from Hero includes the likes of Splendor, Glamour, Passion, Pleasure, Maestro, Destini, Xtreme, Xpulse, etc.
    Hero Motorcycle and Scooter – YTD Sales
    Sales also saw a de-growth in terms of year to date sales slipping 11 percent to 33,60,493 units from 37,75,890 units sold in the April to November 2020 period. Motorcycle sales dipped 10.12 percent to 31,28,883 units (34,0,990 units in October 2021) and scooter sales fell 21.46 percent to 2,31,610 units (2,94,900 units in October 2021).
    Domestic sales were down 14.01 percent to 31,63,155 units in the YTD period over 36,78,348 units sold in the same period of the previous year. Exports on the other hand increased 102.31 percent to 1,97,338 units in the April to November 2021 period over 97,542 units shipped in the same period last year.
    In urban markets, sales were also impacted due to delays in opening of schools and colleges, job losses and salary cuts along with an extended work from home policy. However, with increased farm activity, the marriage season, efficient vaccine response and a boost to consumer sentiments, sales through the end of Q4 2021 period could finish on a more positive note. Hero MotoCorp is set to launch its first electric scooter by March 2022, under VIDA Brand. More