With the G 310 series of motorcycles, BMW targets young and first-time bike buyers at a lower price point2023 BMW G 310 R, G 310 GS – New ColoursBMW Motorrad, BMW’s motorcycle division has been one of the pinnacles in motorcycle engineering and design. The German motorcycle manufacturer has retro legacy motorcycles like R nineT, off-roaders under GS series, corner-carving track machines under RR, XR and S series, sport-tourers under K series, maxi scooters under C series and more. You name it, they have it.What about budget entry-level motorcycles? Well, they’ve got that covered too. To expand their motorcycle envelope and cater to a wider range of audiences across a wider price spectrum, BMW partnered up with TVS Motors. Together, they developed a potent 313cc single-cylinder engine and platform on which both manufacturers have based their motorcycles. 2 such motorcycles by BMW are G 310 R and G 310 GS. They will launch a new one later this month called G 310 RR, more on that later.2023 BMW G 310 R New ColoursKicking things off with the street naked G 310 R, it used to come with two shades namely, Cyanite Blue Metallic and Limestone Metallic. But the German motorcycle manufacturer has discontinued both these colour options. Replacing the Cyanite Blue Metallic, we have Passion Racing Red. And replacing Limestone Metallic, we have Sport Polar White / Racing Blue Metallic.Red comes off as the more striking of the two. It gets a red trellis frame, mostly red fuel tank, red front mudguard and red wheels. BMW has added a touch of white to the headlight cowl and ‘R’ livery on the fuel tank. It gets a blacked-out engine bay, engine guard and gets the typical BMW gold front forks. Sport Polar White / Racing Blue Metallic is the subtler of the two. It also gets a red trellis frame and red wheels. But the splash of red on Passion Racing Red is replaced by white and the white on that model is replaced with metallic blue. The R livery is finished in red though.2023 BMW G 310 R New Colour LaunchBMW G 310 GS New Paint SchemesBMW has added a new version of its G 310 GS namely Basic Cosimic Black 3 in place of Polar White that it used to get before. It is the subtlest of the 3 new colour shades BMW G 310 GS received. It has a black trellis frame, a gloss black finish on top of the fuel tank and top of the fairing, and black wheels. Basically, everything else is black too except for the silver finish on the rear subframe body panels and fairing extensions covering the gold front USD forks.2023 BMW G 310 GS New Colour LaunchSport Polar White / Racing Blue Metallic is another style and it replaces the Triple Black option. It gets a trellis frame finished in red, top of the tank and fairing is now blue with the rest of the tank finished in white. Other elements remain similar to Basic Cosimic Black 3.Replacing Cyanite Blue Metallic is Rallye Kalamata Metallic Matt. It also gets a red trellis frame, but the top of the fuel tank and fairing now gets a dark golden shade that looks very subtle. Rest of the fuel tank is finished in matt black.2023 BMW G 310 GS New Colour LaunchWith the new style variations, BMW hopes to captivate more customers and attract them to BMW’s elite motorcycle club (not a real club). BMW G 310 R is priced at Rs. 2.64 lakh (ex-sh) and competes with the likes of Honda CB300, KTM 390 Duke and the likes. BMW G 310 GS is priced at Rs. 3.05 lakh (ex-sh) and competes with KTM 390 Adventure, Royal Enfield Himalayan and the likes. BMW Motorrad is also expanding its G 310 series with the new G 310 RR, a fully-faired sporty machine based on TVS Apache RR 310. More
While it borrows much of the hardware from Apache RR310, styling and graphics of G310RR are inspired by S 1000 RR2022 BMW G310RRAhead of its launch on July 15, new details about BMW G 310 RR have been revealed. Earlier teasers posted by the company indicated that the bike will be getting fully-adjustable suspension setup. But the teaser shared today, misses out on adjustable front suspension. Is BMW planning on offering multiple variants? One with adjustable suspension and one without?Adjustable suspension option helps rider to tune the motorcycle in a more friendly manner. Based on riding style and terrain, the user will be able to adjust the firmness and flexibility of the suspension system.BMW G310RR adjustable suspension?Earlier teaser revealed adjustable knobs on fork tops, which are similar to the ones offered with Built to order (BTO) version of TVS Apache RR310. It is possible that other features too that are offered with RR310 BTO may be available as standard with G310RR. This will work as a means of differentiation and justify G310RR’s premium profile and pricing.Suspension is likely to be the same as that used with Apache RR310 BTO. For example, the Dynamic Kit comprises fully-adjustable KYB front suspension. It has 15mm of preload adjustability and 20 sets of damping. Rear monoshock KYB suspension is also fully adjustable with 10 steps of preload adjustment and 20 sets of damping. Stiffness can be adjusted, as per track requirements for optimal race experience.[embedded content][embedded content]Apache RR310 Dynamic Kit also comprises brass coated drive chain. It enhances the bike’s sporty profile and also works as an anti-rust agent. In Race Kit of RR310, equipment list includes lower set handlebars that boost performance on the race track. However, it is not yet known if all these features will be introduced with G310RR as standard.Foot pegs onboard G310RR appear to be the same as those offered with stock version of RR310. Race Kit of RR310 has race designed foot pegs that offer improved grip and stability during cornering. It also has raised footrest assembly that allows faster speeds on corners and higher lean angle. These components may not be available as standard with G310RR.BMW G310RR performancePowering BMW G310RR will be the 312.2 cc liquid cooled, reverse inclined motor, currently used with Apache RR310. It generates 34 PS of max power at 9,700 rpm and 27.3 Nm of peak torque at 7,700 rpm. This peak performance can be accessed with Sport and Track ride mode. In Urban and Rain mode, performance drops to 25.8 PS and 25 Nm. The engine is mated to a 6-speed gearbox. RR310 top speed is 160 kmph and it can reach 0-100 kmph in 7.17 seconds.2022 BMW G 310 RR – RenderAs compared to Apache RR310 that has Michelin Road 5 tyres, BMW has chosen to stick with Michelin Pilot Sport tyres for G310RR. Another difference is conventional disc brakes, as compared to petal discs used with Apache RR310. Instrument cluster is same as seen on Apache, but has been with BMW Motorrad graphics.As of now, two colours have been teased – Factory colour of White, Blue and Red as well as a Black. Pre-bookings have commenced on a brand new website that BMW has dedicated exclusively for G310RR. The company is also offering attractive finance schemes for the bike with monthly EMI of just Rs 3,999. Based on customer profile, there will be an option to fund insurance and accessories as well. More
BMW G 310 RR will be manufactured by TVS in India – It will be launched on 15th July2022 BMW G 310 RR White – RenderBMW Motorrad dropped a teaser of its upcoming entry-level supersport in the form of G 310 RR last week. It will be based on the same 313cc engine and platform that currently underpins G 310 R naked street fighter and G 310 GS adventure tourer. Official bookings for the upcoming sports bike are open through the company’s official website.From the teasers, it is clear that BMW is headed the TVS way since the latter already offers its flagship model based on the same platform. Hence, it has been predicted that the upcoming G 310 RR will borrow some inspiration from TVS Apache RR 310.BMW G 310 RR Fully Faired – RenderBased on official teasers, a digital illustration of the upcoming BMW G 310 RR has been created. As expected, the overall silhouette of the fully-faired sports bike by the German marque is starkly similar to its Indian cousin. Although there are a few subtle variations to distinguish between the two models.In this rendition, the designer has employed more cuts and creases around the headlight assembly, something that isn’t seen in Apache. The twin-pod headlight itself appears to be a different unit from the one seen in the flagship TVS. The rendered bike seen in this image is wrapped under the traditional BMW HP-livery with red and blue accents over a white base. Another colour option for BMW G 310 RR is black in matte finish.2022 BMW G 310 RR Black – RenderThe side fairing also features snazzy graphics with the word ‘Race’ written after its name. Reports have mentioned that there will be another all-black colour option on offer with G 310 RR. The visor shown on this Bavarian derivative of sports bike is slightly different from the one seen in Apache RR 310 although the fuel tank seen in this digital illustration is almost identical to the latter.Other prominent visual highlights seen in this digital rendition are split-style seats with a raised tail section, 5-spoke alloy wheels with black rims, a race-spec red trellis frame and a stubby side-on exhaust canister. Taillight assembly also appears to be slightly different from the one offered in Apache.Expected Mechanical SpecsCycle parts of the upcoming Beemer are expected to be mostly similar to Apache RR 310 barring a few variations. For instance, BMW has used a conventional front disc brake in G 310 RR instead of the petal-shaped rotors seen in Apache. Apart from differences in design, size of discs will probably remain unchanged with a 300mm rotor at front and a 240mm unit at rear.Another important highlight is the addition of adjustable front USD suspension which is seen in the more advanced Apache RR 310 BTO (Built To Order). No changes will be made in the powertrain department as it’s expected to feature the same 312.2cc, single-cylinder liquid-cooled engine. This motor pumps out 34 PS at 9,700 rpm and 27.3 Nm of torque at 7,700 rpm while being paired with a 6-speed gearbox. More
BMW G 310 RR comes with a design that is very similar to Apache RR 310 with subtle changes to create its own identityNew BMW G310RRBMW Motorrad has been one of the most popular premium performance motorcycle makers in the world. For a very long time, BMW has only been concentrating on the pricier end of the spectrum. To get more customers into the BMW family, BMW partnered with TVS Motors to co-develop a 310 cc platform beneficial for both.The result was a potent platform on which BMW based the G 310 R street bike and G 310 GS adventure-tourer. TVS took a different approach with this platform to create Apache RR 310, a fully-faired track-focused machine. Now, BMW is launching their 3rd bike on the platform which is a fully-faired motorcycle that is very close to Apache RR 310.BMW G 310 RR – Fairing RevealedFalling into RR series of BMW motorcycles, G 310 RR is a fully faired motorcycle with its main focus is to set tracks on fire. It has joined the ranks of other RR series motorcycles like S 1000 RR and M 1000 RR. BMW G 310 RR is the smallest and cheapest RR motorcycle in its lineup both here in India and globally.BMW India has been regularly teasing their upcoming motorcycle. Their latest teaser has fully revealed fairing design as well as the graphics. It also reveals the official name of the sports bike, which is G 310 RR. Hat tip to automotive enthusiast Vinod and Tanmoy for sharing the image. BMW India had announced a contest, where lucky fans were given the first official look at the G310RR.New BMW G310RRAfter seeing the photos of BMW G 310 RR, we couldn’t help but notice the similarities with Apache RR 310. It has the same wheels, exhaust, lower fairing and even the tyres. Instead of petal discs on Apache RR 310, BMW has equipped its motorcycle with conventional disc brakes.310 RR gets USD forks at front finished in a gold shade which looks very classy. At the rear, it gets a mono-shock that is adjustable for preload. These are the same non-adjustable unit found on TVS Apache RR 310. In terms of chassis, it gets a trellis frame where the engine is a stressed member. It also gets an aluminium swingarm for added lightness and rigidity.Engine & FeaturesBMW has equipped the 310 RR with the 313 cc engine co-developed with TVS. This engine is a liquid-cooled unit with a 4-valve head. Just like its TVS counterpart, it also gets 4 riding modes that alter the power, torque, throttle map, throttle response and traction. In Sport mode and Track mode, this engine is on full tap producing 34 PS @9700 RPM and 27.3 Nm @7700 RPM. In Urban mode and Rain mode, the performance is capped at 25.8 PS and 25 Nm.New BMW RR 310 and Apache 310This engine is mated to a 6-speed smooth shifting gearbox. It also gets slip and assist clutch to ensure a smooth transition between gears. Apache RR 310 boasts a top speed of 160 kph and an acceleration figure of 0-100 kph under 7.2 seconds. Since 310 RR is mostly similar, we expect the BMW to get similar numbers. BMW 310 RR also gets a fully digital instrument cluster with phone connectivity. It gets LED headlights, LED tail-lights and LED indicators. Apart from the riding modes, it also gets dual-channel ABS as standard.Even though most of the motorcycle is similar to Apache RR 310, BMW has trickled down its bigger RR series styling and colour schemes to make it stand out. Expect launch price of BMW G310RR to be at a premium over TVS Apache 310. BMW is also likely to provide options for customisations in terms of an adjustable front USD suspension and sportier clip-on handlebars for good leverage on the race track. These addons could be similar to TVS’s BTO program where a customer can modify his/her motorcycle straight from the factory. More
BMW is getting ready to launch a new 310cc motorcycle, based on the Apache 310 – Here is a new teaserNew BMW RR 310As part of the collaboration between BMW and TVS, a new BMW-branded fully-faired bike will debut on July 15. The new bike will be aiming to replicate the success that Apache RR310 has had in this segment.In the 300cc segment, BMW currently offers the G310R naked roadster and G310GS adventure tourer. All these bikes are manufactured at TVS plant in Hosur, Tamil Nadu. The new BMW bike will also be manufactured at the same facility.BMW 310RR stylingIt is expected that the BMW 310 RR carries a different design, and is not a rebadged Apache 310. The latest teaser gives a closer look at the bottom half of the motorcycle, and it does same as the Apache 310. Alloys, exhaust unit, suspension setup, etc is all same.But it could have a top half with unique styling. Shot at the BIC, the new teaser gives a sneak look at the front, and it does look different than the Apache 310. It also confirms the presence of two colour options – One is a Black, the other is White.TVS Apache 310 vs BMW RR 310 Front LookBMW’s new fully faired 310cc bike could borrow styling from its litre-class sibling – S1000RR. Some key features include a pointy front cowl for reduced drag, sleek LED DRLs, compact windscreen with mounted rear view mirrors, sculpted fuel tank and side fairing, prominent engine cowl and sharp tail section. The bike could get an underbelly exhaust to reduce clutter and achieve design symmetry.New BMW RR 310 and Apache 310 – Apache gets petal disc while BMW gets regular disc.Another differentiating factor for BMW 310RR will be its unique colour options. It will have the signature BMW theme that utilizes a dynamic mix of blue, red and white shades. Making it even sportier will be the golden shaded USD forks. In comparison, colour options for Apache RR310 include Titanium Black and Racing Red. Both versions are equipped with golden USD forks.Even though BMW’s version of the 310cc sports bike will be costlier than Apache RR310, the company will try to quote a competitive price. To reduce costs, much of the equipment will be borrowed from Apache RR310. BMW recently posted a teaser that revealed the tail lights of the new bike. This tail light is exactly the same as used with Apache RR310.Upcoming BMW 310 RR, based on Apache 310 – New teaser pic.twitter.com/unOIHJ6LmH— RushLane (@rushlane) June 9, 2022BMW 310RR enginePowering BMW 310RR will be the 312.2cc, liquid cooled, 4-valve motor, currently in use with Apache RR310. Power and torque output varies based on the ride mode selected. In Sport and Track mode, power output is 34 PS at 9,700 rpm whereas torque is 27.3 Nm at 7,700 rpm.In Urban and Rain mode, the numbers drop to 25.8 PS and 25 Nm. Engine is mated to a 6-speed gearbox and comes with a slipper clutch. Apache RR310 has top speed of 160 kmph and can achieve 0-100 kmph in 7.17 seconds.BMW S 310 RR Two Colours – Black and WhiteSuspension and braking systems onboard BMW 310RR are expected to be the same as that of Apache RR310. The latter utilizes a trellis frame with USD forks and swingarm rear suspension. Braking system comprises 300mm and 240mm petal disc at front and rear with dual-channel ABS as standard.BMW may not need to carry out extensive changes on its new bike, as Apache RR310 already has quite a few advanced features. It includes state-of-the-art electronic throttle control (ETC), advanced engine cooling system, optimized aerodynamics and race-tuned KYB suspension. Apache RR310 also has a range of connectivity features, accessible via the SmartXonnect app. More
BMW is getting ready to launch a new 310cc motorcycle, based on the Apache 310 – Here is a new teaserNew BMW RR 310As part of the collaboration between BMW and TVS, a new BMW-branded fully-faired bike will debut on July 15. The new bike will be aiming to replicate the success that Apache RR310 has had in this segment.In the 300cc segment, BMW currently offers the G310R naked roadster and G310GS adventure tourer. All these bikes are manufactured at TVS plant in Hosur, Tamil Nadu. The new BMW bike will also be manufactured at the same facility.BMW 310RR stylingIt is expected that the BMW 310 RR carries a different design, and is not a rebadged Apache 310. The latest teaser gives a closer look at the bottom half of the motorcycle, and it does same as the Apache 310. Alloys, exhaust unit, suspension setup, etc is all same. But it could have a top half with unique styling.BMW’s new fully faired 310cc bike could borrow styling from its litre-class sibling – S1000RR. Some key features include a pointy front cowl for reduced drag, sleek LED DRLs, compact windscreen with mounted rear view mirrors, sculpted fuel tank and side fairing, prominent engine cowl and sharp tail section. The bike could get an underbelly exhaust to reduce clutter and achieve design symmetry.Another differentiating factor for BMW 310RR will be its unique colour options. It will have the signature BMW theme that utilizes a dynamic mix of blue, red and white shades. Making it even sportier will be the golden shaded USD forks. In comparison, colour options for Apache RR310 include Titanium Black and Racing Red. Both versions are equipped with golden USD forks.Even though BMW’s version of the 310cc sports bike will be costlier than Apache RR310, the company will try to quote a competitive price. To reduce costs, much of the equipment will be borrowed from Apache RR310. BMW recently posted a teaser that revealed the tail lights of the new bike. This tail light is exactly the same as used with Apache RR310.BMW 310RR enginePowering BMW 310RR will be the 312.2cc, liquid cooled, 4-valve motor, currently in use with Apache RR310. Power and torque output varies based on the ride mode selected. In Sport and Track mode, power output is 34 PS at 9,700 rpm whereas torque is 27.3 Nm at 7,700 rpm.New BMW RR 310 and Apache 310In Urban and Rain mode, the numbers drop to 25.8 PS and 25 Nm. Engine is mated to a 6-speed gearbox and comes with a slipper clutch. Apache RR310 has top speed of 160 kmph and can achieve 0-100 kmph in 7.17 seconds.Suspension and braking systems onboard BMW 310RR are expected to be the same as that of Apache RR310. The latter utilizes a trellis frame with USD forks and swingarm rear suspension. Braking system comprises 300mm and 240mm petal disc at front and rear with dual-channel ABS as standard.BMW RR310 New TeaserBMW may not need to carry out extensive changes on its new bike, as Apache RR310 already has quite a few advanced features. It includes state-of-the-art electronic throttle control (ETC), advanced engine cooling system, optimized aerodynamics and race-tuned KYB suspension. Apache RR310 also has a range of connectivity features, accessible via the SmartXonnect app. More
BMW India has shared a teaser of an upcoming new motorcycle, which will be launched on 15th July 2022BMW G310 RR Fully Faired Motorcycle – RenderIn recent years, BMW Motorrad and TVS Motor partnership has been one of the most fruitful tie-ups. As we already know that TVS develops and manufactures BMW’s entry-level motorcycles G 310 R and G 310 GS. Both these bikes are based on the 310cc platform which TVS utilises for its own faired sports bike Apache RR 310.Although BMW has not been able to replicate its international success with the G 310 twins in India, TVS has enjoyed a decent run with its flagship super sports tourer motorcycle. Now, a new teaser suggests that this 310cc platform will be used for the launch of a new bike.BMW 310 RR Or G 310 RR Or S 310 RBMW India has announced the launch of a new motorcycle on 15th July 2022. Along with the Block Your Date mail, BMW has also shared a teaser image, which shows the tail light of the upcoming motorcycle. It is the same tail light which we have seen on Apache 310 RR.More or less, this new motorcycle teaser indicates the launch of a fully faired BMW 310. The launch of a fully faired version of BMW 310 has always been rumoured. But this is the first time an official invite and teaser has been shared.BMW India Teases New Motorcycle – 310RR Fully FairedUpcoming BMW 310 RR – DesignJust like the current lot of 310 range, the upcoming BMW 310 RR will also be manufactured by TVS at their plant in Hosur. It is likely to be heavily inspired by the Apache 310. Headlight and tail light units are likely to be similar, so as to save costs. Fairing unit might be slightly different in design, inspired by BMW design language.Another difference will be the colour option. As can be seen in the teaser, the BMW RR310 is wearing the traditional BMW colours of White and Blue. Features on offer will also be the same and include a 5 inch colour display with bluetooth connectivity, dual channel ABS, slipper clutch, ride by wire, etc.Upcoming BMW 310 RR – SpecsEngine specs are likely to be the same as that of the current BMW 310. It will be powered by a 312.2cc single cylinder liquid cooled engine delivering 34 PS @ 9700 rpm and 27.3 Nm @ 7700 rpm. These are the peak output figures, achieved in Sport and Track mode. These will be lowered to 25.8 PS @ 7600 rpm and 25 Nm @ 6700 rpm in Urban and Rain mode. Transmission is via a 6 speed unit.With chassis and mechanicals the same, performance will also be similar to the Apache. BMW 310 RR will have a top speed of 160 kmph. It does a 0-100 kmph acceleration in 7.17 seconds. Front suspension will be via USD forks while rear will get a two arm aluminium swingarm. More details are expected to be revealed in the coming days. Price of BMW 310 RR will be higher than Apache 310, which is priced at Rs 2.65 lakh, ex-sh. More
TVS-BMW electric motorcycle render. Credit – Abin DesignsTVS Motor Company and BMW Group has extended their partnership further for future technologies and electric vehicles
TVS Motor Company and BMW Group partnership has already proven its mettle when it comes to the 310cc engine. For TVS, the RR310 Apache helped the manufacturer enter a new segment in the domestic market being its biggest bike. For BMW Motorrad, the 310 twins helped the company make inroads in the market, improve on market share, reach sales of 5k units in India in 2021, and improve its standing in the international market.
For BMW, the 310 twins reached the 1 lakh units production milestone in October 2021. TVS’ Hosur manufacturing plant is already charged with 10 percent of BMW’s global production output. Longterm branching and subdivisions of the association between both auto manufacturers have not been revealed to full potential. This of course is owing to the nature of such partnerships.
BMW-TVS Sub 500cc and electric
TVS Motor today announced the expansion of their partnership with BMW. This would outline co-development of an electric platform to cater to manufacturing of electric scooters, motorcycles, and new concepts. First product under the new announcement will debut within 2 years. Current production of the 310cc units is within the guidance of manufacturing sub 500cc bikes at the Indian plant for sale both in India, and international markets.
Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform.
TVS Creon Electric Scooter Concept
The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”
Dr. Markus Schramm, Head of BMW Motorrad, said, “In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles.”
Emissions, electric, and investments
The electric vehicle space is an exciting one. Concepts and ideas are quickly being transformed into vehicles that are projected a the need of the hour. Global emission norms leave little wriggle room when it comes to strict footprint goals. Which means companies are working round the clock to meet modern vehicle requirements.
But it’s never going to be as easy as converting an exhaustive range of current day vehicles into electric variants. With each emission compliance update, manufacturers have had to make informed decisions regarding which vehicles would be carried forward and which would be axed. Emission compliance and cost consideration for consumers and manufacturers alike are key factors.
This paves the way for new architecture. Ones that are modular, modern and have longterm benefits as market requirements evolve. The premise of a new development is likely to revolve around joint development, and manufacturing of high end electric two-wheelers. BMW is reputed as a premium manufacturer, and its electric vehicle progress isn’t going to be any different.
Three weeks earlier, TVS signed a MoU with Tamil Nadu government for ‘investment in Future Technologies and Electric Vehicle’. The commitment entails Rs. 1200 crores in the next four years. Utility scope extends to ‘design, development and manufacturing of new products and capacity expansion in the EV space’. More
BMW Scooter First Owner In IndiaBMW Motorrad reports all time high sales in India with the counter clocking at 5k units in 2021
BMW Motorrad has much to celebrate with 2021 coming to a close. The premium motorcycle manufacturer is celebrating 5k two wheeler deliveries in India through 2021. Growth has been momentous in a year that continues to thrive on uncertainties.
In 2020, BMW Motorrad India reported sales at 2,563 units at 6.65 percent YoY growth over 2019 when 2,403 units were sold. The year prior, 2,187 units were sold. This is when BMW got on the growth track with the launch of updated BMW G 310 R and the BMW G 310 GS motorcycles.
2021 has been a phenomenal year
Prior to the G310 launches, in 2017 BMW had sold 252 units through the year. In its newest form, the bikes were launched after careful price consideration which catapulted sales onto the fast-track. The premium two-wheeler segment in India is small-ish. And BMW Motorrad India has managed to report sales growth at 100 percent in 2021 over 2020.
Sales momentum is majorly driven by BMW G 310 R and the BMW G 310 GS motorcycles. Combined sales of both entry level offerings accounted for about 90 percent of BMW Motorrad India sales through 2021. Other popular offerings include BMW C 400 GT, R 1250 GS / GSA, The BMW R18 Classic, the BMW S 1000 R and the BMW M 1000 RR.
BMW Motorrad Sales 2021. * sales reported as of 14th Dec 2021.
Vikram Pawah, President, BMW Group India said, “Since its inception, BMW Motorrad has redefined the premium motorcycling scenario in India with its dynamic product range and bespoke riding experiences. 2021 has been a phenomenal year for BMW Motorrad in India. Despite the turbulence in the two-wheeler industry, we have performed well and achieved exponential growth.
We will continue to cater to the requirements of the purists while also fulfilling aspirations of a new base of brand fans who want to enter the Motorrad world. We remain committed in our endeavour to excite riding enthusiasts with new launches and curated experiences that truly reflect our motto of ‘Make life a Ride’.”
BMW performance driven bikes
A strong product offensive thrives on the back of new and timely launches. All focused around ‘performance driven bikes with best-in-class riding dynamics’. Strategies have worked to meet customer demand in an optimised manner. And as a result, in a few short years, the 5k yearly sales mark has become a reality.
BMW Motorcycle Sales 2021
The journey has further been helped by BMW Financial Services India. Flexible financial solutions helped facilitate sales. In October 2021, the company announced cumulative production of the 310 twin units having surpassed the 1 lakh units milestone. The majority of this number caters to export markets where the entry level premium offerings have carved a niche for themselves since launch. And popularity continues to grow unabated. More