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    Royal Enfield New Motorcycle Launches Will Be Highest This Year – CEO

    Royal Enfield 650 Sultan By Neev MotorcyclesAlthough Covid-19 has led to disruptions of operations at many levels, Royal Enfield is still confident to launch multiple new models in FY2022
    Despite the advent of many brands in the middleweight classic roadster segment in India, Royal Enfield remains the undisputed leader in this space. This has not only got to do with its massive consumer base across the country but also its sizeable production capacity, retail and service network and reliable supply chain management.
    However, the outbreak of Covid-19 pandemic has disrupted operations at every level. Despite the ongoing crisis of the pandemic, Royal Enfield is confident of making FY2021-22 an eventful fiscal year with numerous new model launches. In an interaction with Moneycontrol, Royal Enfield CEO, Vinod Dasari, shed some light on the company’s upcoming launches.
    Production Affected due to Covid-19
    Despite the disruptions, Dasari announced that the company has planned some very big launches for the current financial year. He further added that even if the company does not receive any new bookings, it has enough backlog orders to clear which will keep the assembly line moving for at least the next 2-3 months.
    Due to the outbreak of the second wave of novel coronavirus, production has been halved although full-scale production is expected to resume in the coming few days. Late last year, the Chennai-based bikemaker announced that henceforth it will be launching as many four models (new and upgraded) every year which meant one new launch every quarter.
    Royal Enfield registers new name – SCRAM
    Despite all constraints, the company intends to stick to this claim, however, Dasari admitted that the launch timeline of the products might be deferred by about a month. In Dasari’s own words, “This year will probably see the highest number of new models that are ever seen from Royal Enfield in a year”.
    Future RE models
    Since November last year, Royal Enfield has launched one brand new model in the form of Meteor 350 and updated three others including Himalayan, Interceptor 650 and Continental GT 650. The brand’s next big-ticket launch is expected to be the new-gen Classic 350 which will be based on the J architecture as Meteor. Along with this, the company has planned a couple of 650cc models including a cruiser and a classic roadster.
    The manufacturer is also reportedly developing a new scrambler based on the same 650cc parallel-twin chassis. The company recently filed a trademark for the same called ‘Scram’.
    Another crucial new model slated to launch in the coming few months is the new roadster which goes by the name ‘Hunter’ and is expected to take on Honda CB350 H’Ness. According to Dasari, all these models are ready to be launched as they have already been in development for 3-5 years.
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    Royal Enfield Sales May 2021 – Classic, Bullet, Meteor, Himalayan, 650 Twins

    Image – Yo RidersJust like other OEMs, Royal Enfield has been experiencing problems across production and retail network
    In May 2021 and May 2020, auto manufacturing and sales were impacted due to the pandemic. As compared to May last year when a complete nationwide lockdown was imposed, this time the lockdowns have been imposed in specific areas only. And these lockdowns have come in a staggered manner, which has provided some relief to auto companies.
    Royal Enfield YoY growth at 43%
    Royal Enfield has reported total sales of 27,294 units in May 2021. This includes domestic sales as well as exported units. Total sales during the corresponding period last year stood at 19,113 units. MoM numbers for domestic market are in the red, as compared to 48,789 units sold in April 2021.
    Total sales (domestic sales + exports) during the period April 2021 to May 2021 was 80,592 units. This is a gain of 320%, as compared to 19,204 units sold in the corresponding period last year.
    YoY export growth in May 2021 is 956%, up from 684 units in May last year to 7,221 units in May 2021. MoM exports numbers are positive, as compared to 4,509 units exported in April 2021. Exports during the period April 2021 to May 2021 is 11,730 units, which is a growth of 1414%. Exports during the same period last year stood at 775 units.
    Royal Enfield Sales and Exports – May 2021
    350cc motorcycles dominate
    More than 80% of the total units sold and exported comprised 350cc motorcycles. These include Classic, Bullet, Meteor and Electra. Classic 350 is Royal Enfield’s top selling motorcycle in the domestic market. Its sales are usually more than the combined sales of other 350cc Royal Enfield motorcycles.
    Classic 350 will soon be launched in its next-gen avatar. It will get a range of updates including visual enhancements and new features. The updated motorcycle will be utilizing a new engine and chassis, which are currently available with Meteor 350. Royal Enfield is also working on other new 350cc motorcycles, as part of its portfolio expansion strategy. One of these is a scrambler motorcycle, which could be launched as ‘Hunter‘.
    Sales and exports of 350cc motorcycles during April 2021 to May 2021 were 69,295 units. This is growth of 295%, as compared to 17,543 units sold in the corresponding period last year.
    Sales and exports of motorcycles above 350cc were 4,560 units in May 2021. YoY growth is 190%, as compared to 1,570 units in May last year. Sales and exports during the period from April 2021 to May 2021 were 11,297 units. This is an increase of 580%, as compared to 1,661 units sold during the corresponding period last year.
    In this segment, Royal Enfield currently offers the Himalayan and 650 twins (Interceptor and Continental GT). Just like 350cc segment, Royal Enfield will introduce new products in this space as well. It includes a 650cc roadster, a scrambler and a cruiser. More

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    Royal Enfield Motorcycles At Par With Japanese, German Products – Sid Lal

    Royal Enfield MeteorRiding high on its growing popularity, Royal Enfield will launch multiple products in coming years
    In response to media queries, Eicher Motors Ltd. managing director Siddhartha Lal said that Royal Enfield motorcycles are just as good as products offered by Japanese and German manufacturers. Lal was apparently referring to the latest Royal Enfield motorcycles such as Meteor 350 and 650 Twins (Interceptor 650 and Continental GT 650).
    High precision manufacturing process
    Lal’s claim has already been proven in a laboratory test. Earlier this year in March, FortNine had carried out a test to measure the impurities present in motorcycles of various brands. The objective was to measure the preciseness of manufacturing process. The better the manufacturing process, the lesser impurities will be there in the engine.
    Royal Enfield had topped the test in less than 5 micrometres category. It was at par with BMW and had performed better than other manufacturers such as Honda, KTM, Kawasaki, Yamaha, Triumph, Suzuki and Harley Davidson. In less than 15 micrometres test, Royal Enfield was placed second.
    Lal said that the company has extremely rigorous processes in place, which ensures world class quality. He said the company does not take any shortcuts when it comes to development and testing of its motorcycles. These are the reasons that explain why Royal Enfield is ahead of German and Japanese manufacturers in several international markets.
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    After-sales service commitment
    Customers buying Royal Enfield motorcycles can be assured of dedicated after-sales services. The company had recently launched a global recall program, in which around 2.37 lakh motorcycles were impacted. These were sold in the domestic market as well as global locations such as Indonesia, Thailand, Philippines, Malaysia, New Zealand and Australia.
    The recall was announced after the company found the possibility of defective ignition coils in specific batches. It was applicable to motorcycles manufactured and sold during the period from December 2020 to April 2021. The affected motorcycles included Classic, Meteor and Bullet range. It is expected that only around 10% of the motorcycles covered under the recall program would actually require replacement of the faulty coil.
    Covid impact
    Just like other manufacturers, Royal Enfield sales have been impacted by Covid related disruptions. FY21 sales were 5.73 lakh units, which is YoY de-growth of 13%. Most of these sales came from the company’s 350cc motorcycles. Around 24k units were contributed by Himalayan and 650 twins.
    Lal pointed out that Royal Enfield sales have been consistently improving in recent years. Regular improvements have been made in design and product quality, which has boosted sales. Apart from its bestselling 350cc motorcycles, Royal Enfield also leads in 500cc-800cc motorcycle segment. Of the 11,523 units sold in FY21, the 650 twins contributed 10,256 units.
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    Royal Enfield Interceptor 650 Limited Edition – First Look Walkaround

    New Royal Enfield 650 Interceptor Limited EditionBoth 650cc Twins from Royal Enfield were given a mild makeover earlier this year which included new colour schemes and subtle cosmetic updates
    Not only in India but Royal Enfield 650cc Twins have gained a cult status in several overseas markets as well. In November last year, we had reported that the iconic motorcycle brand had launched limited edition models of Interceptor 650 and Continental GT 650 in Italy in association with its sole distributor partner Valentino Motor Company (VMC).
    The special models were introduced to mark the company’s five years of association with VMC. Six new colour options for Interceptor and four paint schemes for Continental GT were introduced in this limited edition model. In addition to this, there are other aesthetic variations in comparison to the standard model.
    Cosmetic Upgrades
    A unit of this special edition model of Interceptor was recently caught on camera. The bike was wrapped in an elegant Green and Black dual-tone colour scheme which shone brightly under the sun.
    The other five paint schemes on offer in the limited edition Interceptor include Matte Black; Matte Bronze and Black; Matte Military Green and Black; Matte Gray and Black; and Gray and Black. Besides the unique colour schemes, the motorcycles adopt a darker theme with more premium equipment.
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    For instance, all mechanical components have been blacked out including engine casing, exhaust pipe and muffler, handlebars, indicators, brake levers, gear shift pedal and headlight and taillight bezels, wrapped in a matte black scheme. All components lose out their signature chrome embellishments in order to make way for a darker tone.
    Additional Accessories on offer
    Apart from the various colouring on the motorcycle, it also comes with additional fitments such as touring bar-end rearview mirrors, a tall fly screen, fork gaiters in front suspension, aluminum engine bumpers, throttle body covers, engine crash guard, crossbar covers and matte black intake cover kit. The brake calipers dipped in red colour further add a nice sporty contrast to the bike’s overall retro appeal.
    Among other exclusive accessories, VMC is also offering Öhlins shock absorbers, Andreani Group branded fork cartridges and exhausts from Zard in these limited edition models. One can opt for Öhlins shock absorbers with multi-adjustable front cartridges from Andreani at an additional cost of 1,000 euros (INR 87k). On the other hand, the slip-on exhausts from Zard can be availed at an extra 600 euros (INR 52k).
    Engine Specs
    The special edition Interceptor 650 has been priced at 8,200 euros (INR 7.1 lakh) while the Continental GT has been priced at 8,500 euros (INR 7.36 lakh). No changes have been to their engine specifications and both motorcycles share the same heart. Both are powered by a 649cc parallel-twin motor which kicks out 47 bhp at 7250 rpm and 52 Nm of peak torque at 5250 rpm. This unit is coupled with a 6-speed gearbox with a slipper and assist clutch for quick and smooth shifting. More

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    Royal Enfield Scram Motorcycle Name Registered – New 650cc Scrambler?

    Royal Enfield Sultan by Neev Motorcycles. Image for reference.
    Success of 650 twins has given Royal Enfield confidence to test new products in this space
    The 650 twins will soon have more members in the family including a roadster and a cruiser. The latest trademark filing reveals that a 650cc scrambler could also be in the works. The name registered is Royal Enfield Scram, which hints towards a scrambler model. As of now, the status of the trademark registration shows up as ‘Formalities Chk Pass’.
    Royal Enfield 650cc scrambler design and features
    Test mules of Royal Enfield 650cc scrambler are yet to be sighted. To get an idea about its design, we can probably look at some of the modification projects done in the past. There are not one, but several such projects wherein Interceptor 650 has been modified into a scrambler.
    Most of these customizations and digital renderings have received rave reviews from enthusiasts. It may be among the reasons that may have motivated Royal Enfield to start work on the 650cc scrambler project.
    Here’s a good example that can provide clues about how Royal Enfield 650cc scrambler could look like. Some of the key features of 650cc scrambler could include round headlamp, minimal bodywork, higher ground clearance, upswept exhaust, spoke wheels, and dual purpose tyres.
    Royal Enfield registers new name – SCRAM
    Royal Enfield 650cc scrambler engine and specs
    To reduce development costs, all Royal Enfield 650cc motorcycles will be using the same platform as that of 650 twins. The platform has received wide appreciation for its superior handling and control. Powering 650cc scrambler will be the 648cc air/oil-cooled, parallel twin motor that is capable of generating 47 hp of max power at 7150 rpm and 52 Nm of max torque at 5250 rpm. It is mated to a 6-speed constant mesh gearbox.
    The 650cc platform utilizes a tubular steel frame with bolted trussing. It has standard front forks and twin shocks at the rear. Braking duties are performed by 320mm disc at the front and 240mm disc at the rear. Dual-channel ABS is offered as standard.
    As may be recalled, Royal Enfield has initiated a major product offensive. Around 28 new/next-gen products will be launched by 2027. The company currently leads in 350cc segment with more than ninety percent market share. New products will allow Royal Enfield to keep its portfolio refreshed at all times and keep rivals in check.
    The 650cc segment also has limited number of products. With the 650cc roadster, cruiser and scrambler, Royal Enfield can cement its position in this space. More

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    Royal Enfield Godzilla By Neev Motorcycles – Based On Thunderbird

    Royal Enfield Godzilla by Neev Motorcycles
    Wheelbase of Thunderbird has been increased thanks to a longer custom-built swingarm and extra rake in the front suspension
    We already have covered scores of aftermarket modified Royal Enfield motorcycles in the past. We have also discussed why Royal Enfield bikes prove to be fan favourites in the aftermarket industry. So we are going to spare our readers the same old jargon but we have another piece of aftermarket work on a Royal Enfield model.
    This time a Thunderbird has been modified into a savage-looking machine which is reminiscent of the fictional superhero Batman’s ride famously known as Batpod. The motorcycle has been built by Neev Motorcycles which is famous for creating many such outrageous and exotic pieces of work on two-wheelers.
    Royal Enfield Godzilla by Neev Motorcycles
    Completely Revamped Design
    The Delhi-based aftermarket workshop has evidently spent a lot of man-hours and capital on building this motorcycle. Named Godzilla, it certainly looks like a being from another world. As seen in the images, an excess amount of mod jobs have been conducted on this Thunderbird to give it the badass appearance which it boasts. For starters, the most notable highlight is the custom fuel tank which wears the “Godzilla” moniker on its left side.
    The side view shows that the contour of the fuel tank resonates with the custom single-piece seat resembling the flow of a roller-coaster since it abruptly rises to meet the raised rear fender. The rear section gets a unique pointed tail which resembles a shark fin to some extent.
    Royal Enfield Godzilla by Neev Motorcycles
    At front, Neev Motorcycles have made use of a headlight and turn indicators from Bajaj Pulsar NS200. It surprisingly fits well and helps in giving the bike a mean and aggressive look.
    The frame has also been modified to place the seat even lower and attach an extended swingarm. Although Thunderbird is not a full-fledged cruiser, the front suspension has been provided with fork gaiters and additional rake angle to give this modified iteration a bobber look.
    As obvious with a bobber, it rides on very fat rear tyres with a ridiculously thick cross-section wrapped around thin spoked wheels. The front fender has been chopped short while the rear fender has been completely removed.
    Royal Enfield Godzilla by Neev Motorcycles
    Mechanical UpgradesRoyal Enfield
    Other styling highlights a custom-made straight line handlebar, a short exhaust pipe, forward-set footpegs, a rear tyre hugger housing the number plate holder and a belly pan underneath the engine. There have been few improvements made as far as mechanicals are concerned. For instance, it has been provided with a high-performance air filter which might help it rev higher. All changes incorporated for the new saddle needed a revamped rear suspension unit.
    Thunderbird was offered in two configurations- 350cc and 500cc and was discontinued last year. It has been replaced by Royal Enfield’s latest cruiser Meteor 350 which gets a brand new 350cc engine and a new dual-cradle frame. More

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    Royal Enfield Sales, Exports April 2021 – Classic, Bullet, Himalayan, 650 Twins

    Image – Royal EnfieldWith lockdown restrictions, Royal Enfield sales and exports have turned negative in April
    A total of 48,789 units were sold in the domestic market in April, which is MoM de-growth of -19.76%. Sales during March were higher at 60,807 units. Only Bullet and 650 Twins have positive MoM growth in April.
    The situation is similar in exports, wherein MoM growth is down by -23.38%. A total of 4,509 units were exported in April, as compared to 5,885 units in March. The ones with positive growth are Meteor, Classic and Electra.
    Royal Enfield domestic sales April 2021
    Classic 350 continues to be the top selling product for the company with sales of 23,298 units in April. MoM growth is down by -26.49%, as compared to 31,694 units sold in March. Classic 350 share in sales is at 47.75%. Next is Bullet 350 with sales of 9,908 units in April. MoM sales have registered growth of 2.22%, as compared to 9,693 units sold in March. Share in sales is at 20.31%.
    At number three is Meteor 350 with sales of 7,844 units in April. MoM sales are down by -25.97%, as compared to 10,596 units sold in March. Meteor 350 share in sales is at 16.08%. Next in the list is Electra 350 with sales of 3,631 units in April. MoM sales are down by -26.11%, as compared to 4,914 units sold in March. Share in sales is at 7.44%.
    Royal Enfield sales and exports – April 2021
    Himalayan is at number five with sales of 2,815 units in April. Negative MoM growth for Himalayan is relatively less at just -2.86%. Sales during March were at 2,898 units. Himalayan share in sales is 5.77%. 650 Twins appear to be unaffected by on-going challenges, as MoM sales have zoomed by 27.77%. Sales are up from 1,012 units in March to 1,293 units in April. Share in sales is at 2.65%.
    Royal Enfield exports April 2021
    Himalayan has emerged as the bestseller in overseas markets in April. A total of 1,398 units were exported, which is MoM de-growth of -24.72%. Exports in March were at 1,857 units. Himalayan share in exports is at 31.00%. At number two is Meteor 350 with exports of 1,143 units in April. MoM growth is 28.43%, as compared to 890 units exported in March. Share in exports is at 25.35%.
    650 Twins are placed at third spot with exports of 1,046 units in April. MoM growth is down by -40.70%, as compared to 1,764 units exported in March. Share in exports is at 23.20%. Next is Classic 350 with exports of 724 units in April. MoM growth is up by 6.63%, as compared to 679 units exported in March. Share in exports is at 16.06%.
    At number five is Classic 500 with exports of 185 units. MoM growth is down by -73.23%, as compared to 691 units exported in March. Share in exports is at 4.10%. Next is Electra 350 with 13 units exported in April. MoM growth is up by 333.33%, as compared to 3 units exported in March. Share in exports is at 0.29%. More

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    Royal Enfield Recalls 2.36 Lakh Motorcycles – Meteor, Bullet, Classic

    Image for reference. Credit – stayaliveRoyal Enfield through a media release assured that it is committed to swiftly implement the recall action
    Royal Enfield has issued a recall of its motorcycles due to a manufacturing defect found in one of the parts used across some of its models. This recall is said to affect as many as 236,966 units of specific models including Meteor 350, Classic 350 and Bullet 350.
    Defect Identified
    In a mail released by the Chennai-based bikemaker, it states that the defect is in the ignition coil that can cause misfiring and reduced vehicle performance. In some exceptional cases, it can even cause an electric short circuit. The defect was uncovered during routine internal testing.
    The company has further stated that has been clearly identified and is limited to only specific batches of material sourced from an external supplier. The recall is set to affect motorcycles manufactured between December 2020 and April 2021.
    Meteor models affected and set to be recalled have been manufactured between the above-mentioned period. While Bullet and Classic models affected have been manufactured and sold between January and April 2021.
    New Royal Enfield Classic
    Recall Process
    Royal Enfield estimates that less than 10 percent of these bikes recalled will require replacement of the suspected part. The motorcycles will undergo inspection and if required, replacement of the said defective part and no extra cost will be charged on the customers.
    Although the iconic brand hasn’t revealed a specific start date for the recall activity, the service teams, and/or local dealerships will begin reaching out to consumers whose motorcycle Vehicle Identification Number (VIN) number falls within the manufacturing period mentioned above.
    Customers can also reach out to their local Royal Enfield Workshops proactively from their end or call Royal Enfield on 1800-210-007 to verify. This recall action will be applicable to Meteor. Classic and Bullet models sold not just in India but in other countries such as Thailand, Indonesia, Philippines, Malaysia, Australia and New Zealand as well. The company has reiterated that it has very stringent sourcing protocols and that all its motorcycles are rigorously tested to global validation standards of quality and durability.
    Classic, Bullet, Meteor Specs
    While Classic and Bullet share the same older generation underpinnings and 350cc motor, Meteor 350 is based on the new generation architecture and engine. Classic 350 and Bullet 350 are powered by a 346cc single-cylinder, air-cooled engine which produces 19.2 bhp and 28 N of peak torque.
    Whereas, the latest cruiser from Royal Enfield is powered by a 349cc, single-cylinder, air-cooled, long-stroke motor which kicks out 20.2 bhp of power and 27 Nm of peak torque. All three motorcycles are offered with a five-speed gearbox. More