Royal Enfield

Royal Enfield Bullet 350 Colours Updated – Military Silver Red Apart from the change in colour palette, 2025 Royal Enfield Bullet 350 remains unchanged with identical mechanicals and retro charm Despite the advancements in design trends and appeals in the motorcycling industry, Bullet 350 has been a shiny beacon of retro and vintage. It has […] More

2024 Royal Enfield Classic 350 With the launch of new 750cc portfolio, Royal Enfield is expected to increase its export potential and push volume in big bike space With a slew of 350cc, 450cc and 650cc motorcycles, Royal Enfield has established itself as a major motorcycle manufacturer in India. Products like Classic 350, Bullet 350, […] More

Upcoming Royal Enfield Motorcycles in 2025 – Continental GT 750 Royal Enfield is set to rev up 2025 with an exciting lineup of motorcycles, ranging from 440cc to 750cc, catering to diverse riding preferences and expanding its portfolio Royal Enfield follows a four launches per year strategy. For 2024, the prominent new launches were Shotgun […] More

Royal Enfield Classic 350With new motorcycles, Royal Enfield has successfully expanded its portfolio and the sales performance of those bikes will be seen soon
One of the world’s leading classic bike manufacturers, Royal Enfield, closed the sales account for the month of November 2024 with 72,236 units sold. Royal Enfield witnessed MoM decline in sales in November 2024. When compared to 1,01,886 units sold in October 2024, there was a 29.1% MoM decline. Thus losing 29,650 units in volume MoM.
Post the auspicious festival season, sales decline in MoM aspect is a common trend in India. However, the 72,236 units sold in November 2024, were not enough to outclass the 75,137 units sold last year in November 2023, resulting in a 3.86% YoY decline, losing 2,901 units in volume YoY.
Royal Enfield Sales Breakup Nov 2024
The company’s best-seller continued to be Classic 350 clocking 27,514 units last month. This number couldn’t outpace the 30,264 units sold last year and 38,297 units sold a month before. So, Classic 350 registered a 9.09% YoY decline and a 28.16% MoM decline. Classic 350 accounted for 38.09% of RE’s total sales.
With 16,193 units, Bullet 350 was RE’s 2nd best-selling product and accounted for 22.42% of company’s total sales. There was a 7.20% YoY decline as opposed to 17,450 units from last year and a 28% MoM decline when compared to 22,491 units sold a month before. Bullet 350 saw a volume loss of 1,257 units YoY and 6,298 units MoM.
Royal Enfield Sales Breakup Nov 2024 – YoY
Hunter 350 was company’s 3rd best-seller last month with 15,229 units. This was the first RE to register a YoY growth of 7.43% when compared to 14,176 units sold last year and accounted for 21.08% of company’s total sales. Where MoM progress is concerned, Hunter 350 saw a 28.67% decline, losing 6,121 units in volume.
The least-selling 350cc from RE was Meteor 350. With 7,181 units sold last month, there was a 10.81% YoY decline and a 35.52% MoM decline, the highest loss among 350s. In 5th place, we have the 650 Twins (interceptor 650 and Continental GT 650) with 2,974 units sold. Sales went up by 40.81% YoY and went down by 7.58% MoM.
The platform siblings, Himalayan 450 and Guerrilla 450, sold 1,534 and 797 units last month, respectively. While Himalayan saw 15.44% YoY and 30.24% MoM decline, Guerrilla 450 registered a hefty 49.68% MoM decline as sales almost halved. Himalayan and Guerrilla accounted for 2.12% and 1.10% of RE’s total sales respectively.
Royal Enfield Sales Breakup Nov 2024 – MoM
Super Meteor 650 Saw Highest MoM Decline
At 8th and 9th place, we have Super Meteor 650 and Shotgun 650. Both these motorcycles are based on the same platform and there is a stark difference in sales when compared to the 650 Twins. Super Meteor 650’s sales more than halved both YoY and MoM aspects at 53.94% and 55.34% decline respectively. Shotgun’s sales went down by 23.92% MoM. More

Thailand Market – Royal EnfieldRoyal Enfield Thailand Assembly Plant – Expanding Global Reach
Royal Enfield now begins operations at its first standalone motorcycle assembly plant outside India in Samut Prakan, Bangkok, Thailand. This marks a significant milestone in the company’s global expansion strategy. The facility focuses on the Asia-Pacific region, catering to a growing demand for mid-size motorcycles. It complements Royal Enfield’s existing CKD (completely knocked down) facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal.
Positioned on a 57,000 sq ft site, the assembly plant has an annual installed capacity exceeding 30,000 units at full capacity. This scale enables Royal Enfield to meet regional demand efficiently while maintaining flexibility in operations. The plant’s design aligns with the brand’s commitment to operational excellence and customer-centric delivery systems.
Royal Enfield Thailand Ops
Mid-Size Bikes Find a Home in Thailand’s Growing Market
Thailand represents a strategic market for Royal Enfield, driven by a robust growth trajectory in the mid-size motorcycle segment. Since its inception, this segment has grown by over 150 percent, highlighting the country’s potential. Royal Enfield’s focus on motorcycles between 250cc and 750cc resonates strongly with the market dynamics in Thailand and the broader Asia-Pacific region.
To strengthen its presence further, Royal Enfield has introduced its first dedicated Power Train experiential training centre in Asia-Pacific. This facility is designed to upskill dealers and employees, fostering expertise in handling mid-size motorcycles. It reflects Royal Enfield’s investment in knowledge-building and service excellence in the region.
Royal Enfield Streamlines Supply Chains in Asia-Pacific
The Samut Prakan facility supports Royal Enfield’s international expansion goals by localising assembly processes. Local assembly reduces logistical complexities and ensures quicker delivery cycles. This approach aligns with the company’s vision of building sustainable and efficient supply chain systems across its global markets.
Mid-size motorcycles form the core of Royal Enfield’s product offerings, representing a segment with significant global appeal. With the new plant, Royal Enfield aims to enhance its ability to cater to this demand while tailoring products to the preferences of riders in Thailand and neighbouring countries.
Royal Enfield Bets Big on Asia-Pacific’s Mid-Size Bike Boom
Regional expansion remains a key priority, with plans to extend operations to other Asia-Pacific markets. Thailand serves as the launchpad for this phased growth strategy, offering a solid foundation for future endeavours. The assembly plant’s capabilities are expected to play a pivotal role in scaling operations across the region.
Royal Enfield’s global CKD strategy ensures adaptability to diverse market needs. By establishing assembly plants in high-potential regions, the brand reinforces its commitment to providing world-class motorcycles while contributing to local economies. The Thailand facility exemplifies this approach, blending global expertise with regional insights.
Mid-Size Bike Segment
The plant contributes to Royal Enfield’s long-term commitment to the Asia-Pacific region. As the mid-size motorcycle segment continues to grow, the company is well-positioned to capitalise on this trend. Investments in infrastructure, training, and localisation strengthen the automaker’s dedication to achieving sustainable growth.
Royal Enfield CEO, B Govindarajan, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision.”.
Thailand Fits into CKD Playbook
Royal Enfield CCO, Yadvinder Singh Guleria, said, “With markets like the Asia-Pacific offering a great potential for the mid-size segment, it has been our strategic intent to be closer to these markets and grow the business. We are confident that this facility will help us grow the mid-segment market here in Thailand while enabling us to efficiently cater to the growing demand in the region as well”.
Anuj Dua – Asia Pacific, Business Head of Royal Enfield said, “It has been our constant endeavour to not just develop but expand the mid-size motorcycle segment in Thailand. Thailand has been a very strong market for Royal Enfield, and has displayed a steady growth trajectory. Our Customers and passionate Communities that exist throughout Thailand cherish the ownership of the brand resulting in a growth of more than 150% since our inception here in Thailand. Our growth over the years has been extremely encouraging, be it – network, customers, community and our portfolio.” More

2024 Royal Enfield Classic 350 DebutsRoyal Enfield saw a 3.86% decline in domestic sales while exports doubled in November 2024
Royal Enfield, a front runner in the 350cc to 450cc and 650cc motorcycle segments in India, has revealed sales results for November 2024. During the past month, the company has reported sales of 82,257 units. This was a 2.50% YoY growth over 80,251 units sold in Nov 2023.
Royal Enfield YoY Sales Nov 2024
The company however, has posted a drastic dip in demand on a MoM basis over 1,10,574 units sold in Oct 2024 which was their highest monthly sales ever. Royal Enfield is set to see even more efficient sales with several new model lineups. The Goan Classic 350 marked its entry into the cruiser bike segment with its launch at the Motoverse in Goa.
The new RE Bear 650 made its official debut on 5th November. It is underpinned by the same 650 cc platform as the Interceptor 650 with which it also shares its engine and chassis. Last month, the company also introduced the Flying Flea electric motorcycle brand which will launch in early 2026. This will include the classic-inspired FF-C6 and scrambler-styled FF-S6
Royal Enfield has posted monthly sales of 82,257 motorcycles in November 2024. This was a growth of 2.50% over 80,251 units sold in Nov 2023. This related to a 2,006 unit volume increase. However, its MoM sales dipped significantly from 1,10,574 units sold in Oct 2024. Even as the company commands the 350cc motorcycle segment, sales declined by 4.06% to 71,261 units in Nov 2024.
Royal Enfield Sales Nov 2024 – YoY
This was a 3,014 unit volume de-growth from 74,275 units sold in Nov 2023. The 350cc segment currently commands an 86.63% share in the RE portfolio. Motorcycles in the above 350cc segment has seen outstanding demand. Sales improved by 84% YoY to 10,996 units, up from 5,976 units sold in Nov 2023. This was a 5,020 unit volume growth with a 13.37% share.
Domestic sales went down by 3.86% YoY to 72,236 units from 75,137 units sold in Nov 2024 while exports doubled to 10,021 units in the past month from 5,114 units shipped in Nov 2023. Domestic sales and exports hold am 87.82% and 12.17% share respectively.
Royal Enfield YTD Sales Nov 2024
On a year-to-date (YTD) basis, Royal Enfield saw a 4.17% sales growth. Sales (domestic + Exports) during the April to November 2024 grew to 6,47,611 units which was a 25,939 unit volume growth from 6,21,672 units sold during the same 8 month period of 2023.
Royal Enfield Sales Nov 2024 – YTD
Sales in the sub 350cc segment suffered a 0.23% decline to 5,55,289 units in FY25 from 5,56,546 units sold in FY24. This was a marginal de-growth by 1,257 units. Sales of motorcycles in the above 350 cc segment surged by 41.76% to 92,322 units over 65,126 units sold in FY24. This related to a volume increase of 27,196 units.
Improvements were reported both in terms of total domestic sales and exports. Domestic sales were up 2.09% to 5,84,966 units while exports increased by 28.66% to 62,645 units in the FY25 period. More