Ather

Ather electric scootersThe decision for Ather 450S prices slashed, is just one month into Ola slashing Rs. 20K off its S1 X+ with 3 kWh battery packSince 2024 began, Ather Energy has managed to make headlines on multiple occasions. The company launched its new flagship product, 450 Apex recently with revamped performance. However, at the lower-end, Ather craves more action in terms of sales numbers. That is why we can see Ather 450S prices slashed by as much as Rs. 20,000.Ather 450S Prices Slashed By Rs. 20,000Previously, 450S cost about Rs. 1.3 lakh (ex-sh) and with the new price revision, Ather has slashed pricing by Rs. 20,000. The company didn’t quote an exact reason for this revision, but we would reckon that it is because of Ola’s extremely aggressive pricing strategy that is significantly undercutting Ather’s products. Existing owners of Ather 450S have shared their concern with recent price cut.Ather 450S existing owners not happyNot just with 450S, Ola undercuts Ather’s products across the range too. For example, Ola S1 Pro Gen 2 boasts greater acceleration, power, torque, range and features than recently launched 450 Apex and still costs significantly less. Where Ather strikes back though, is a more reassuring track record where safety and reliability are concerned.However, India is a price-sensitive market and an attractive MRP either makes or breaks the product. Sticking with Ather 450S that just got a price revision, it primarily rivals Ola S1X+. At launch Ola had priced it at Rs. 1.1 lakh (ex-sh) and in December 2023, Ola offered a flat Rs. 20,000 discount on S1 X+, taking the price to just Rs. 90K.Ather 450S Prices SlashedThe price war thus began and the prospect of an Ather 450S at Rs. 1.3 lakh (ex-sh) began to wear out thin. To keep up with rising competition, Ather has participated in this price war by slashing Rs. 20,000 off the MRP of 450S. But the Rs. 1.3 lakh quote for Ather 450X price tag seen in Ather’s tweet doesn’t reflect on the company’s website at all, which still shows Rs. 1,37,999 (ex-sh).450S more VFM than beforeWith this price revision Ather’s portfolio now starts from Rs. 1.1 lakh (ex-sh), which is a lot more gullible for mainstream electric scooter buyers in India. This should result in an increase in sales figures and Ather’s market share in competitive 2W electric mobility sector.Ather 450S is available with a single 2.9 kWh battery variant that packs 115 km of claimed range and 90 km of TrueRange. Top speed is 90 km/h and the scooter hits 40 km/h in 3.9 seconds. It packs an LCD instrument display with smartphone connectivity and navigation. Buyers can opt for Pro pack with 450S for Rs. 9,999 which unlocks more features.Ather 450S new LCD screen LayoutIn contrast, Ola S1 X+ gets a 3 kWh battery pack promising 151 km of claimed range, 90 km/h top speed and packs an LCD instrument cluster too. There are no optional packages for Ola S1 X+. The competition just intensified with Simple Dot One along with stiff competition from TVS iQube range. More

Ather 450 Apex LaunchedWhen opposed to 450X, the new Ather 450X Apex launched, is a significantly better rival to recently launched Ola S1 X Gen 2Indian electric mobility startup, Ather Energy, is among the heavy hitters in India where electric scooter sales are concerned. Ather currently offers 450S and 450X electric scooters with a new budget-oriented family scooter under testing. The company now launched its flagship electric scooter, Ather 450 Apex, at Rs. 1.89 lakh (ex-sh, exclusive of subsidies).Ather 450 Apex LaunchedJust like the push towards launching more budget-oriented electric scooters, the push for high-performance and premium electric scooters is just as important. Ola Electric swears by this tactic by offering the S1 X and S1 X+ at the budget end with S1 Pro Gen 2 at the premium end. Speaking of S1 Pro Gen 2, it is Ather 450 Apex’s primary rival.Where design is concerned, Ather 450 Apex is similar to 450X. However, there are transparent panels on the side that allow a peek into scooter’s internals that has been displayed with flair. It is not a fashion statement of any kind, but a geeky and minimalist approach to EV ownership. Similar to what Nothing’s smartphones are providing.Apart from that, it is the same old 450X with new colour option with Indium Blue and Stark Orange with a satin feel and red flakes. The vehicle will be open for test rides in February 2024.450X Apex’s Transparent PanelsPerformance upgradeWith S1 Pro Gen 2, Ola came out with a significant boost in performance. We’re talking about 11 kW peak power, 5.5 kW rated power, 58 Nm torque, 120 km/h top speed and a blistering acceleration of 0-40 km/h in 2.6 seconds. Ather is among the OG enthusiast electric scooter brand leaning towards performance reliability.In keeping with their ethos, 450 Apex brings more performance than what 450X used to offer. To establish relevance, Ather 450X boasted 6.4 kW peak power, 3.3 kW rated power, 26 Nm torque, 90 km/h top speed and 0-40 km/h in 3.3 seconds.In comparison, Ather 450 Apex launched, packs 10% more power, 10% more torque, 100 km/h top speed and 0-40 km/h in 2.9 seconds acceleration. This is a significant bump in performance and is worthy of a high-performance flagship tag. The new Warp+ ride mode unlocks the full performance of this e-scooter.450X Apex’s New Vibrant ColourwaySay Goodbye to brakes?With Ather 450 Apex launched, the company has implemented a significantly stronger adjustable regenerative braking system. Ather calls it MagicTwist. A twist in throttle accelerates and a twist back ensures braking. Ather calls it a significant bump up in regen.Regen is strong enough to negate the use of traditional brakes, as per Ather Energy. Only real-world testing will demonstrate these claims. Twist less to slow down and a little more twist will stop the vehicle too. Company claims MagicTwist will be relevant to almost all city braking scenarios.450X ApexRange has seen an increase with 450 Apex too. For context, 450X promises a 150 km certified range and 110 km TrueRange. 450 Apex packs 157 km IDC range on a single charge. Features like the 7-inch TFT touchscreen, smartphone connectivity, navigation with Google Maps, LED lighting, Park Assist, Auto Hold, aluminium spaceframe chassis, alloy wheels and others remain the same.Ather is bundling Delight Kit for 450 Apex buyers. This kit includes a handcrafted helmet finished in the colours of 450 Apex, Ather’s TPMS accessory, a neck gaiter, iron-on garment patch and a unique keychain. 5-year or 60,000 km warranty and complementary Ather Connect for 3 years are standard with 450 Apex too. More

Ather rolls out 200,000th electric scooterAther scooters are preferred for their reliability, higher true range and advanced tech featuresSupported by state and central government subsidies, electric two-wheelers have been registering robust growth over the last few years. One of the popular options is Ather that competes with other leading brands such as Ola Electric, TVS and Bajaj. Ather recently rolled out the 200,000th scooter from its plant, a significant milestone for the company.Ather 100k to 200k in 11 monthsAther had launched the 450X and 450 Plus in January 2020. The company achieved the 100k milestone in January 2023. Sales growth could have been faster, but the pandemic threw a spanner in the works. Sales are much better now, as evident with Ather reaching the production milestone of 200,000 units. Seems like the perfect ending to the current year and loads of motivation and confidence to achieve newer milestones in 2024.Ather rolls out 200,000th electric scooterAs of now, Ather portfolio has 450X and 450S electric scooters. 450S is the most affordable, available at a starting price of Rs 1,29,999 in Bengaluru. It was launched earlier this year in August, along with the new 450X. With an affordable base model, Ather has been able to target a larger customer base.450S has a certified range of 115 km, whereas true range is 90 km. Top speed is fixed at 90 km/h. Ather 450S can accelerate from 0 to 40 km/h in just 3.9 seconds. The scooter has plenty of tech features such as park assist, auto hold, side stand sensor, auto indicator cut-off, incognito mode and guide-me-home light.Ather rolls out 200,000th electric scooterThe top-spec variant is 450X, available with battery options of 2.9 kWh and 3.7 kWh. Prices start at Rs 1.38 lakh and Rs 1.45 lakh, respectively, in Bengaluru. While top speed is fixed at 90 km/h for both, the certified range is 111 km and 150 km, respectively. True range works out at 90 km and 110 km. Both variants of 450X are equipped with a 7-inch TFT touchscreen. Safety kit includes features like emergency stop signal (ESS), fall safe and dual disc brakes. A range of connectivity features are available via the Ather smartphone app.Ather to target premium segment with Ather 450 ApexAther is gearing up to launch its new flagship, the 450 Apex electric scooter. Pre-orders are currently open for a token amount of Rs 2,500. The booking amount is fully refundable. The 450 Apex is promising entirely new experiences, made possible with multiple upgrades and innovations. The decision to launch 450 Apex could also be linked to rival offerings such as the Ola S1 Pro Gen 2. The latter has a larger capacity battery, more power and higher top speed. Ather 450 Apex will be looking to provide something better.One of the key upgrades for Ather 450 Apex could be an advanced regenerative braking system. It can help achieve a higher range, all while improving the braking performance. In terms of aesthetics, Ather 450 Apex will come with transparent side panels. It seems like a new experiment, something similar to the 2020 Collector’s Edition that had translucent side panels. Ather 450 Apex will command premium pricing and target a niche customer base. More

Ather 450 ApexAther 450 Apex promises an entirely new experience, powered by a slew of upgrades and innovationsIndia’s electric two-wheeler segment has been witnessing intense competition, with around two dozen brands vying for attention. Among the heavyweights is Ather that competes with the likes of Ola Electric, TVS Motor and Bajaj. Ather’s newest offering is 450 Apex, which will be the company’s new flagship.Ather 450 Apex – Major performance boostIn the premium electric two-wheeler segment, brands are looking to achieve incremental improvements in performance. The idea is to bring the experience ever closer to that of a performance-oriented motorcycle. As may be recalled, Ola had recently launched the S1 Pro Gen 2 that offers a significant performance boost. Now, it’s Ather’s turn to delight enthusiasts with a range of upgrades. Bookings for Ather 450 Apex are open for a token amount of Rs 2,500 (fully refundable).Pre-orders now open for #Ather450Apex.Book a whole new way of riding at: https://t.co/qo2aioa7tb#NewLaunch #Ather pic.twitter.com/0F82W2NDET— Ather Energy (@atherenergy) December 18, 2023Ather had recently invited its existing customers to test ride the new 450 Apex. The feedback was phenomenal, as users reported experiences unlike any other that they ever had with a two-wheeler. The current flagship 450X is one of the most reliable electric two-wheelers in the country. It packs in a 3.7 kWh battery pack, connected to a 6.4 kW motor (peak power). Certified range is 150 km, whereas the true range is 110 km. Top-speed is capped at 90 km/h.While the tech specs are pretty solid, it appears that rivals are offering a better overall performance. For example, Ola S1 Pro Gen 2 is equipped with a larger 4 kWh battery pack. The motor generates 11 kW of peak power and 5.5 kW of continuous power. The scooter has a top speed of 120 km/h. It is likely that Ather 450 Apex will be looking to offer a similar or ever better performance.Ather 450 Apex could go breaklessBased on a teaser released recently by Ather, it appears that the new 450 Apex will also offer improved control and handling. The braking setup has been upgraded, although the exact details have not been revealed. It is possible that an advanced regenerative braking system is being used with Ather 450 Apex. “Say goodbye to brakes”, says the teaser, which indicates that Ather is likely working on a segment-first and game-changing feature. Considering an advanced regenerative braking system is used, Ather 450 Apex could have a higher true range.Ather 450 Apex will also have a distinct exterior profile. Key updates include transparent side panels, which will create a truly unique profile for the scooter. Earlier in 2020, Ather had offered something similar with the Collector’s edition Ather 450X Series 1 electric scooter. This variant had translucent side panels. With the 450 Apex, the side panels will be completely transparent. Relevant colour shades will be used to showcase the internals in a meaningful manner.Ather 450 Apex will attract premium pricing. The existing 450X is available at an ex-showroom price of Rs 1.45 lakh in Bengaluru. Ola S1 Pro Gen 2 is available at a starting price of Rs 1.47 lakh. More

Ather 450 ApexThe new Ather 450 Apex will sit above company’s current flagship, 450X, packing a lot more performance than before along with revised featuresIndia’s 2W EV onslaught is currently dominated by Ola Electric, TVS and Ather Energy. The move to push limits in performance realm is currently one of manufacturer’s leading strategies. Ola recently launched S1 Pro Gen 2 with revamped performance. Now, Ather Energy is launching Ather 450 Apex with increased performance on tap.Ather 450 Apex TeasedAs part of its 10-year anniversary, Ather Energy is launching 450 Apex, which is its most powerful and performant electric scooter ever. CEO Tarun Mehta took to social media and revealed the name of this upcoming scooter for the first time, Ather 450 Apex. In Ather’s hierarchy, 450 Apex will sit above 450X.In Tarun Mehta’s previous social media post, he revealed that the new scooter is an evolution of current 450 series of electric scooters. He promised Ather 450 Apex will be a pinnacle of refined performance and will pack best-in-class features. Basically this is an attempt to redefine electric scooter experience for Ather.Pricing will be on the premium side as revealed by company CEO and will launch in early 2024. In Tarun Mehta’s words, “It is worth, every bit”. In the new teaser shared by Ather Energy CEO, Tarun Mehta, we can see 450 Apex electric scooter in camouflage. Multiple existing Ather owners took a ride around a track and expressed their first impressions.On our 10th year at @atherenergy, announcing the pinnacle of the 450 platform – Ather 450 Apex!We invited some of our community members recently to take our fastest scooter yet for a spin. Can’t wait to get it on the roads next year! pic.twitter.com/dj6fgHeHKI— Tarun Mehta (@tarunsmehta) November 29, 2023‘Oh, that’s a rush. Give me a minute’, ‘Throughout the journey I was feeling I’m flying in the air’, ‘Well, that’s the right way to build a motorcycle, or a scooter, for that matter’, ‘Get ready to have your mind blown and your brain moved around a little bit inside your helmet’, and ‘If you want, I can give my bike keys and I can take the new one’ – said existing Ather scooter owners about the new Ather 450 Apex.Multiple new Ather scooters are incoming tooThe primary rival in Ather’s crosshairs seems to be Ola S1 Pro Gen 2 which was recently launched alongside new S1 X range. For context, Ola S1 Pro Gen 2 packs a 11 kW (peak power) motor with 5.5 kW of rated continuous power. It sips juice from a 4 kWh battery that can touch a top speed of 120 km/h.In comparison, Ather 450X has a 3.7 kWh battery powering 6.4 kW motor (peak power), rated for 3.3 kW of continuous power and a 90 km/h top speed. Claimed range with new Ola S1 Pro Gen 2 is 195 km as opposed to 150 km of 450X. Apart from Ather 450 Apex teased, the company has other projects running too. CEO Tarun Mehta confirmed Ather’s first family scooter too.Ather electric scooter with transparent panelOther than that, Ather is also working on HR variants of both 450S and 450X. Where design is concerned, Ather 450 Apex looks identical to current 450X. A larger 10-inch infotainment screen and transparent side panels are some of the expected new features. Launch is in early 2024. More