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      Ather Rizta Seat Size Compared With Honda Activa – CEO Shares New Teaser

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      New Ather Rizta seat comparisonThe Ather Rizta e-scooter will be launched in six months and is expected to come in with family-centric featuresThere is a new e-scooter being planned for launch by Ather that has been named ‘Rizta’. Proclaimed to be a practical, family scooter, this new Rizta has been spied on test and is slated to be a spacious offering. Launch date is set for Ather Community Day to be held in June 2024.Ather Rizta vs Honda Activa seat sizeTargeting a family audience in the country, Ather’s Rizta will sport a large seat, claimed to be the largest in its segment, or for that matter the largest across the two wheeler segment in the country. It will get a stepped up seat for the pillion offering a comfortable riding experience for both rider and pillion.New Ather Rizta seat comparison – Vs Honda ActivaAther Energy’s CEO, Tarun Mehta, took to social media to tease the eagerly awaited Rizta with a unique marketing strategy—comparing the scooter’s seat size to that of some of the best-selling electric and petrol scooters in India. The first teaser featured a head-to-head comparison with one of India’s top-selling electric scooter. Mehta’s tweet read, “There are a lot of folks who love @atherenergy but wanted a bigger scooter from us. So when we were designing our family scooter, we made sure we tick that box. I wanted to give you all a sneak peek of what we mean by ‘bigger.’”Accompanying the tweet were two images showcasing the seat size comparison. The first image juxtaposed the seat of one of India’s electric scooters with the seat of the Ather Rizta, highlighting the significant difference and emphasizing that the Rizta boasts the largest seat in the market.[embedded content]Mehta continued, “To give you a perspective, here is the seat of one of India’s electric scooters. And here is the seat of Ather Rizta. This will be the biggest seat in the market! Launching on our Community Day 2024 real soon! #ACDC24 #Ather”Responding to popular demand, Mehta followed up with a second tweet, presenting another seat comparison—this time, pitting the Ather Rizta against the seat of one of the leading petrol scooters in the country. The tweet challenged followers to guess the petrol scooter in question. “On popular demand, here is the second image comparing an Ather Rizta seat with one of the leading petrol scooter seats. No prizes for guessing the petrol scooter!” Mehta teased.This unique marketing strategy not only builds anticipation for the launch but also emphasizes Ather Energy’s commitment to meeting the diverse needs of the Indian market. The larger seat on the Rizta positions it as an ideal choice for families seeking comfort and practicality in their electric scooters.Ather Rizta Electric Scooter SpiedAther Rizta HighlightsRizta sports a more simplistic design with minimal cuts on its side panel so as to set it apart from the Ather 450 lineup. It will include a wide and flat floor board, handlebar at a comfortable height, grab handles towards the rear, a foldable pillion footrest, mud-guards on both sides and premium mirror stalks. LED headlamps are horizontally integrated into the front panel while LED tail lamps could also be a part of its makeup. The Rizta is also expected to receive added underseat storage over that seen on the 450s that stands at 22 liter capacity.While it is not yet confirmed as on date, the new Rizta could also get a 7.0 inch ‘DeepView’ LCD instrumentation which was first introduced on the Ather 450S. The e-scooter will ride on 12 inch wheels with disc brake. Not much has been revealed in terms of battery specs and performance. However, it is safe to assume that the new Rizta will break all boundaries in terms of range and performance as compared to that seen on the Ather 450S which currently offers a range of 90 kms and top speed of 90 km/h.Launch of the Ather Rizta is pegged for June 2024 when the Bengaluru based electric startup will be celebrating Ather Community Day. More details and pricing will be announced closer to launch. Estimates put the pricing of the new Rizta above the Ather 450 S which is priced around the Rs 1,10,000 mark but in a sub- Rs 1,30,000 price bracket so as to comfortably compete with the TVS iQube, Hero Vida V1 Pro and Bajaj Chetak. More

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      Ather Rizta Electric Scooter Spied Testing – Branding Revealed

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      Ather Rizta Electric Scooter SpiedAther Rizta electric scooter launch is planned sometime in mid 2024 – Deliveries are scheduled to start within 6 monthsIn a strategic move to broaden its product portfolio, Ather Energy has confirmed the launch of their new electric scooter, christened the “Ather Rizta.” The announcement, shared by Ather’s CEO, Tarun Mehta, on social media, has generated fervent excitement among electric mobility enthusiasts, signalling a paradigm shift in the company’s design philosophy.Ather Rizta – Latest Spy ShotsIn a departure from its sporty and youthful 450 Series, Ather Energy is gearing up to deliver a more family-centric offering with the Ather Rizta. Latest spy shots of Ather Rizta reveal that it is tailored to meet the demands of Indian buyers seeking a harmonious blend of practicality, comfort, and familial appeal. The scooter is expected to be larger and more accommodating, redefining the electric scooter landscape in the country.New Ather Rizta – Official brandingOne notable feature of the Ather Rizta is its horizontally integrated LED headlight, seamlessly embedded within the front panel. The taillight follows the same format, contributing to the scooter’s modern and cohesive aesthetic. Moreover, the floorboard area is anticipated to be more spacious compared to the existing 450X model, promising enhanced comfort for riders.Ather CEO shared insights into the extensive development process, revealing that Ather’s teams have been diligently working on the Rizta since 2019. What sets the Rizta apart are the groundbreaking integrations that promise to enhance the overall riding experience, introducing industry-first features. Despite the shift in focus, Mehta assured enthusiasts that the Ather Rizta would maintain the high standards of quality and reliability synonymous with the Ather brand.Ather Rizta Electric Scooter nameAther Rizta Expected Specs, RangeIt is possible that Ather Rizta will inherit its hardware, features, motor, and battery from the successful 450 bloodline. Ather currently offers the 450S with a 2.9kWh battery, while the 450X is available with options of 2.9kWh and 3.7kWh batteries. Both models boast a top speed of 90kmph. The 450S provides a range of 115km, whereas the 450X variants offer 111km and an impressive 150km of range, respectively.Ather Rizta is expected to feature the 450S’ Deep View display, a move likely aimed at cost optimization. Additionally, the scooter may include ride modes, multiple screen readouts, and seamless smartphone connectivity, enhancing the overall user experience.ACDC 24 Unveiling: A Grand ShowcaseTo build anticipation and engage with its dedicated community, Ather Energy plans to unveil the Ather Rizta at ACDC 24 – Ather Community Day Celebration 2024. Mehta encouraged enthusiasts to stay tuned for further updates, hinting at a grand showcase that will offer a comprehensive look at the family-oriented electric scooter.Ather Energy is rumoured to position the Rizta at an attractive price point of around Rs. 1.35 lakh (ex-showroom). This pricing strategy is poised to make the Ather Rizta a compelling competitor in the electric scooter market, directly challenging the TVS iQube range. More

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      Ather Rizta Electric Scooter Teased – Launch Soon, Deliveries In 6 Months

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      Ather Rizta Electric Scooter TeasedAther Energy has announced the name of their new scooter – Ather Rizta will be a family focused electric scooterIn an exciting development, Ather Energy, the pioneering Indian electric vehicle manufacturer, has officially teased its upcoming electric scooter, aptly named “Ather Rizta.” The announcement came from none other than the company’s CEO, Tarun Mehta, who shared the news on social media, generating a buzz among electric vehicle enthusiasts.Ather Rizta is the name and not DieselAddressing the anticipation surrounding the new release, Mehta playfully referenced the company’s previous model, stating, “Well, we had our fun with ‘Diesel.’ But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans).” This statement suggests a departure from the engineering-focused nomenclature of their previous models to a more consumer-oriented approach.Ather Rizta Electric Scooter nameMehta highlighted that the Ather Rizta marks a significant shift in focus, catering specifically to families. Unlike their previous sporty and youthful models like the 450 Series, the Rizta is expected to be bigger, more practical, and family-oriented. Mehta emphasized that Indian buyers are seeking a different kind of experience from Ather Energy, and the Rizta aims to meet those demands.The CEO provided insights into the scooter’s development, stating that the teams at Ather have been diligently working on the Rizta since 2019. The scooter boasts some groundbreaking integrations that are industry-first, promising to elevate the ride experience for users. Mehta assured that despite the new family-oriented direction, the Ather Rizta will maintain the quality and reliability that the brand is renowned for.Well, we had our fun with ‘Diesel’.But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans)Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time.Introducing ‘Ather Rizta’… pic.twitter.com/OHyRMwLoht— Tarun Mehta (@tarunsmehta) January 19, 2024Launch Details and ACDC 24 UnveilingAther Energy has set the stage for the grand unveiling of the Ather Rizta at ACDC 24 – Ather Community Day Celebration 2024. Mehta encouraged enthusiasts to stay tuned for more information, promising that details about the highly anticipated family scooter would be revealed soon.Image for reference onlyAdditionally, the company has taken steps to protect the identity of its latest creation by trademarking the name “RIZTA” in India, hinting at the significance and uniqueness of this new addition to their electric scooter lineup.2024: A Milestone Year for Ather EnergyAs Ather Energy prepares to launch the Ather Rizta, it aligns with recent sightings of test mules in Bengaluru, Karnataka, indicating that the scooter is already undergoing real-world testing. The CEO’s confirmation that the scooter will pack ample size, comfort, storage, and more suggests a well-rounded offering that aims to address the diverse needs of family riders.The Ather Rizta is poised to make its mark in the electric scooter market, adding a family-focused dimension to Ather Energy’s innovative lineup. With the promise of industry-first features and a commitment to quality, the Ather Rizta is set to capture the attention of electric vehicle enthusiasts and families alike. Stay tuned for further updates as Ather Energy gears up for an electrifying 2024. More

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      Ather 450S Prices Slashed By Rs. 20,000 – Existing Owners Share Concern

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      Ather electric scootersThe decision for Ather 450S prices slashed, is just one month into Ola slashing Rs. 20K off its S1 X+ with 3 kWh battery packSince 2024 began, Ather Energy has managed to make headlines on multiple occasions. The company launched its new flagship product, 450 Apex recently with revamped performance. However, at the lower-end, Ather craves more action in terms of sales numbers. That is why we can see Ather 450S prices slashed by as much as Rs. 20,000.Ather 450S Prices Slashed By Rs. 20,000Previously, 450S cost about Rs. 1.3 lakh (ex-sh) and with the new price revision, Ather has slashed pricing by Rs. 20,000. The company didn’t quote an exact reason for this revision, but we would reckon that it is because of Ola’s extremely aggressive pricing strategy that is significantly undercutting Ather’s products. Existing owners of Ather 450S have shared their concern with recent price cut.Ather 450S existing owners not happyNot just with 450S, Ola undercuts Ather’s products across the range too. For example, Ola S1 Pro Gen 2 boasts greater acceleration, power, torque, range and features than recently launched 450 Apex and still costs significantly less. Where Ather strikes back though, is a more reassuring track record where safety and reliability are concerned.However, India is a price-sensitive market and an attractive MRP either makes or breaks the product. Sticking with Ather 450S that just got a price revision, it primarily rivals Ola S1X+. At launch Ola had priced it at Rs. 1.1 lakh (ex-sh) and in December 2023, Ola offered a flat Rs. 20,000 discount on S1 X+, taking the price to just Rs. 90K.Ather 450S Prices SlashedThe price war thus began and the prospect of an Ather 450S at Rs. 1.3 lakh (ex-sh) began to wear out thin. To keep up with rising competition, Ather has participated in this price war by slashing Rs. 20,000 off the MRP of 450S. But the Rs. 1.3 lakh quote for Ather 450X price tag seen in Ather’s tweet doesn’t reflect on the company’s website at all, which still shows Rs. 1,37,999 (ex-sh).450S more VFM than beforeWith this price revision Ather’s portfolio now starts from Rs. 1.1 lakh (ex-sh), which is a lot more gullible for mainstream electric scooter buyers in India. This should result in an increase in sales figures and Ather’s market share in competitive 2W electric mobility sector.Ather 450S is available with a single 2.9 kWh battery variant that packs 115 km of claimed range and 90 km of TrueRange. Top speed is 90 km/h and the scooter hits 40 km/h in 3.9 seconds. It packs an LCD instrument display with smartphone connectivity and navigation. Buyers can opt for Pro pack with 450S for Rs. 9,999 which unlocks more features.Ather 450S new LCD screen LayoutIn contrast, Ola S1 X+ gets a 3 kWh battery pack promising 151 km of claimed range, 90 km/h top speed and packs an LCD instrument cluster too. There are no optional packages for Ola S1 X+. The competition just intensified with Simple Dot One along with stiff competition from TVS iQube range. More

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      Ather 450 Apex Launched At Rs. 1.89 Lakh – 100 km/h, Warp+ Mode, MagicTwist

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      Ather 450 Apex LaunchedWhen opposed to 450X, the new Ather 450X Apex launched, is a significantly better rival to recently launched Ola S1 X Gen 2Indian electric mobility startup, Ather Energy, is among the heavy hitters in India where electric scooter sales are concerned. Ather currently offers 450S and 450X electric scooters with a new budget-oriented family scooter under testing. The company now launched its flagship electric scooter, Ather 450 Apex, at Rs. 1.89 lakh (ex-sh, exclusive of subsidies).Ather 450 Apex LaunchedJust like the push towards launching more budget-oriented electric scooters, the push for high-performance and premium electric scooters is just as important. Ola Electric swears by this tactic by offering the S1 X and S1 X+ at the budget end with S1 Pro Gen 2 at the premium end. Speaking of S1 Pro Gen 2, it is Ather 450 Apex’s primary rival.Where design is concerned, Ather 450 Apex is similar to 450X. However, there are transparent panels on the side that allow a peek into scooter’s internals that has been displayed with flair. It is not a fashion statement of any kind, but a geeky and minimalist approach to EV ownership. Similar to what Nothing’s smartphones are providing.Apart from that, it is the same old 450X with new colour option with Indium Blue and Stark Orange with a satin feel and red flakes. The vehicle will be open for test rides in February 2024.450X Apex’s Transparent PanelsPerformance upgradeWith S1 Pro Gen 2, Ola came out with a significant boost in performance. We’re talking about 11 kW peak power, 5.5 kW rated power, 58 Nm torque, 120 km/h top speed and a blistering acceleration of 0-40 km/h in 2.6 seconds. Ather is among the OG enthusiast electric scooter brand leaning towards performance reliability.In keeping with their ethos, 450 Apex brings more performance than what 450X used to offer. To establish relevance, Ather 450X boasted 6.4 kW peak power, 3.3 kW rated power, 26 Nm torque, 90 km/h top speed and 0-40 km/h in 3.3 seconds.In comparison, Ather 450 Apex launched, packs 10% more power, 10% more torque, 100 km/h top speed and 0-40 km/h in 2.9 seconds acceleration. This is a significant bump in performance and is worthy of a high-performance flagship tag. The new Warp+ ride mode unlocks the full performance of this e-scooter.450X Apex’s New Vibrant ColourwaySay Goodbye to brakes?With Ather 450 Apex launched, the company has implemented a significantly stronger adjustable regenerative braking system. Ather calls it MagicTwist. A twist in throttle accelerates and a twist back ensures braking. Ather calls it a significant bump up in regen.Regen is strong enough to negate the use of traditional brakes, as per Ather Energy. Only real-world testing will demonstrate these claims. Twist less to slow down and a little more twist will stop the vehicle too. Company claims MagicTwist will be relevant to almost all city braking scenarios.450X ApexRange has seen an increase with 450 Apex too. For context, 450X promises a 150 km certified range and 110 km TrueRange. 450 Apex packs 157 km IDC range on a single charge. Features like the 7-inch TFT touchscreen, smartphone connectivity, navigation with Google Maps, LED lighting, Park Assist, Auto Hold, aluminium spaceframe chassis, alloy wheels and others remain the same.Ather is bundling Delight Kit for 450 Apex buyers. This kit includes a handcrafted helmet finished in the colours of 450 Apex, Ather’s TPMS accessory, a neck gaiter, iron-on garment patch and a unique keychain. 5-year or 60,000 km warranty and complementary Ather Connect for 3 years are standard with 450 Apex too. More

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      Ather 200,000th Unit Rolls Out – A New Production Milestone

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      Ather rolls out 200,000th electric scooterAther scooters are preferred for their reliability, higher true range and advanced tech featuresSupported by state and central government subsidies, electric two-wheelers have been registering robust growth over the last few years. One of the popular options is Ather that competes with other leading brands such as Ola Electric, TVS and Bajaj. Ather recently rolled out the 200,000th scooter from its plant, a significant milestone for the company.Ather 100k to 200k in 11 monthsAther had launched the 450X and 450 Plus in January 2020. The company achieved the 100k milestone in January 2023. Sales growth could have been faster, but the pandemic threw a spanner in the works. Sales are much better now, as evident with Ather reaching the production milestone of 200,000 units. Seems like the perfect ending to the current year and loads of motivation and confidence to achieve newer milestones in 2024.Ather rolls out 200,000th electric scooterAs of now, Ather portfolio has 450X and 450S electric scooters. 450S is the most affordable, available at a starting price of Rs 1,29,999 in Bengaluru. It was launched earlier this year in August, along with the new 450X. With an affordable base model, Ather has been able to target a larger customer base.450S has a certified range of 115 km, whereas true range is 90 km. Top speed is fixed at 90 km/h. Ather 450S can accelerate from 0 to 40 km/h in just 3.9 seconds. The scooter has plenty of tech features such as park assist, auto hold, side stand sensor, auto indicator cut-off, incognito mode and guide-me-home light.Ather rolls out 200,000th electric scooterThe top-spec variant is 450X, available with battery options of 2.9 kWh and 3.7 kWh. Prices start at Rs 1.38 lakh and Rs 1.45 lakh, respectively, in Bengaluru. While top speed is fixed at 90 km/h for both, the certified range is 111 km and 150 km, respectively. True range works out at 90 km and 110 km. Both variants of 450X are equipped with a 7-inch TFT touchscreen. Safety kit includes features like emergency stop signal (ESS), fall safe and dual disc brakes. A range of connectivity features are available via the Ather smartphone app.Ather to target premium segment with Ather 450 ApexAther is gearing up to launch its new flagship, the 450 Apex electric scooter. Pre-orders are currently open for a token amount of Rs 2,500. The booking amount is fully refundable. The 450 Apex is promising entirely new experiences, made possible with multiple upgrades and innovations. The decision to launch 450 Apex could also be linked to rival offerings such as the Ola S1 Pro Gen 2. The latter has a larger capacity battery, more power and higher top speed. Ather 450 Apex will be looking to provide something better.One of the key upgrades for Ather 450 Apex could be an advanced regenerative braking system. It can help achieve a higher range, all while improving the braking performance. In terms of aesthetics, Ather 450 Apex will come with transparent side panels. It seems like a new experiment, something similar to the 2020 Collector’s Edition that had translucent side panels. Ather 450 Apex will command premium pricing and target a niche customer base. More

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      Ather 450 Apex Pre-orders Now Open For Rs 2,500

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      Ather 450 ApexAther 450 Apex promises an entirely new experience, powered by a slew of upgrades and innovationsIndia’s electric two-wheeler segment has been witnessing intense competition, with around two dozen brands vying for attention. Among the heavyweights is Ather that competes with the likes of Ola Electric, TVS Motor and Bajaj. Ather’s newest offering is 450 Apex, which will be the company’s new flagship.Ather 450 Apex – Major performance boostIn the premium electric two-wheeler segment, brands are looking to achieve incremental improvements in performance. The idea is to bring the experience ever closer to that of a performance-oriented motorcycle. As may be recalled, Ola had recently launched the S1 Pro Gen 2 that offers a significant performance boost. Now, it’s Ather’s turn to delight enthusiasts with a range of upgrades. Bookings for Ather 450 Apex are open for a token amount of Rs 2,500 (fully refundable).Pre-orders now open for #Ather450Apex.Book a whole new way of riding at: https://t.co/qo2aioa7tb#NewLaunch #Ather pic.twitter.com/0F82W2NDET— Ather Energy (@atherenergy) December 18, 2023Ather had recently invited its existing customers to test ride the new 450 Apex. The feedback was phenomenal, as users reported experiences unlike any other that they ever had with a two-wheeler. The current flagship 450X is one of the most reliable electric two-wheelers in the country. It packs in a 3.7 kWh battery pack, connected to a 6.4 kW motor (peak power). Certified range is 150 km, whereas the true range is 110 km. Top-speed is capped at 90 km/h.While the tech specs are pretty solid, it appears that rivals are offering a better overall performance. For example, Ola S1 Pro Gen 2 is equipped with a larger 4 kWh battery pack. The motor generates 11 kW of peak power and 5.5 kW of continuous power. The scooter has a top speed of 120 km/h. It is likely that Ather 450 Apex will be looking to offer a similar or ever better performance.Ather 450 Apex could go breaklessBased on a teaser released recently by Ather, it appears that the new 450 Apex will also offer improved control and handling. The braking setup has been upgraded, although the exact details have not been revealed. It is possible that an advanced regenerative braking system is being used with Ather 450 Apex. “Say goodbye to brakes”, says the teaser, which indicates that Ather is likely working on a segment-first and game-changing feature. Considering an advanced regenerative braking system is used, Ather 450 Apex could have a higher true range.Ather 450 Apex will also have a distinct exterior profile. Key updates include transparent side panels, which will create a truly unique profile for the scooter. Earlier in 2020, Ather had offered something similar with the Collector’s edition Ather 450X Series 1 electric scooter. This variant had translucent side panels. With the 450 Apex, the side panels will be completely transparent. Relevant colour shades will be used to showcase the internals in a meaningful manner.Ather 450 Apex will attract premium pricing. The existing 450X is available at an ex-showroom price of Rs 1.45 lakh in Bengaluru. Ola S1 Pro Gen 2 is available at a starting price of Rs 1.47 lakh. More

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      EVolutionary Strategy – Hero MotoCorp and Ather Energy

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      Ather Electric ScooterPublic Charging Infrastructure Evolution – Interoperable and FastProgressive collaboration between Hero MotoCorp and Ather Energy is set to expand EV public charging infrastructure across 100 cities. And could be a transformative moment for the Indian electric vehicle (EV) industry. This dynamic partnership aims to accommodate EV owners. And addresses concerns related to quick and convenient charging. Possibly almost anywhere.LECCS Breakthrough: Hero and Ather’s ConnectorThe collaboration’s centrepiece is the development of Light Electric Combined Charging System (LECCS). A system that has received approval from the Bureau of Indian Standards (BIS). This modern grid integrates AC and DC combined charging connectors.Hero Vida V1 Pro Global DebutAt the heart of this collaboration is the plan to establish 1900 fast-charging points strategically. A widespread network that focuses on delivering a qualitative charging experience. Ather and My VIDA apps, designed with user-centric interfaces, provide EV users with info as needed. These apps play a pivotal role in helping users navigate to charging stations.The Scale of India’s EV Charging EcosystemAccessibility to original equipment manufacturers (OEMs) adopting the LECCS standard, contribute to unifying the charging infrastructure. It not only fosters collaboration but also delivers convenience to EV users. LECCS is tenacious in its contribution to the expansion of public charging infrastructure. And looks set to grow as an agile response to the growing demands of the EV market.Overall exponential growth in charging infrastructure through the efforts of many OEMs and private players is not just a numerical milestone. It represents a progression chart in the evolution of EV infrastructure in India.Hero and Ather’s 1900-Point EV Power PlayThe selection of 100 cities for LECCS expansion is not arbitrary but a deliberate and strategic choice. And targets collaborative commitment to creating a comprehensive and accessible charging network. One that caters to expected growth in EV adoption.As India takes small steps towards an electric future, the Hero MotoCorp and Ather Energy partnership stands as a beacon of progress. A harmonious and unifying effort towards establishing the largest EV charging ecosystem. The collaboration is not merely a confluence; but one that aims to find a seat at the top. More