Ather

Ather currently has 450 Plus and 450 X electric scooters in its portfolio – They have plans to launch a few more in 2023Image for illustration purpose.Ather has been consistently driving sales by providing a unique experience to customers via their experience centers. Sales are complemented by consistent quality in service as well. Last month, Ather sales crossed 7,500 units, registering a 252.47% YoY growth and 7.82% MoM growth.Ather electric scooters come with a premium pricing. Despite that, they have managed to post solid sales growth over the years, especially in 2022. This year Ather electric scooter sales are likely to cross the 55k mark, registering a growth of over 230% YoY. In comparison, their rival Ola has sold close to 1.5 lakh scooters in 2022.New Ather Electric Scooter 2023To boost sales, Ather needs to launch an electric scooter which is priced in the Rs 80k to 1 lakh range. And it looks like we might get a new affordable Ather soon. The company is holding its community day on January 7th of 2023 and is expected to launch a new product.Earlier this year, a new electric scooter by Ather was spotted under testing and looks like it has the same flesh and bones as its premium sibling 450X Gen 3. Is this the new product that Ather will launch?Ather Electric Scooter Sales 2022. Dec nos estimated.Since Government’s subsidies will end in the future, Ather will likely launch a new scooter at a lower price point than its current products. Designing and developing a new chassis will incur heavy costs. Hence, this new scooter currently under testing, is likely to get the same aluminium space-frame chassis as 450X or use steel instead.But what about the features like a touchscreen, smartphone integration and the likes? Ather is likely to retain most of the features that are offered with the 3rd generation of 450X. Just like Ola S1 offers most of the features that are offered with the pricier S1 Air. Without these features, Ather might find it tough to market at around a price tag of Rs. 80,000 – 90,000.What To Expect?It is not yet sure if Ather will launch the recently spied budget model or the maxi-styled electric scooter that was patented in May 2021. There might not be any new launches at all. Instead, Ather might just introduce new colour schemes or limited editions of Gen 3 450X as well.Ather new electric scooter patentIf there is a new budget offering in the cards as spotted recently, it will have around 2.5 to 3 kWh worth of juice. This is comparable to what Ola offers with S1 Air at 2.5 kWh and S1 at 3 kWh. In contrast, 450X Gen 3 offers 3.7 kWh of battery.Ather’s upcoming budget scooter might be equipped to cover around 100km on a single charge while 450X Gen 3 is rated for a 146 km range. Official updates from Ather regarding these developments are not yet out. When launched this new model is likely to rival Ola S1 Air which is priced at Rs. 80K. More

As demand is expected to increase in the future, Ather has launched its second manufacturing facility in Hosur, Tamil NaduAther Electric ScooterAther has registered strong growth in November 2022, with YoY gain of 260.08%. A total of 7,234 units were sold in the month, as compared to 2,009 units in November last year.While YoY growth is commendable, MoM growth is down by -11.92%. Ather sales in October 2022 were higher at 8,213 units. This was something that was expected, as auto sales tend to taper off after the festive season. Ather has maintained its market share in November and expects sales to bounce back from January 2023 onwards.Production capacity expandedAther recently launched its second manufacturing facility in Hosur, taking overall production capacity to 420,000 units per year. As of now, the company is producing 600 scooters per day. It will soon be increased to around 1,500 units per day. Ather’s second manufacturing unit is twice as large in area, as compared to the first factory. It has 2 vehicle and 3 battery lines.While production has been boosted, Ather has ensured that there are no compromises on quality. It is among the EV brands that have had relatively fewer issues related to battery fire, low range, build quality, etc. Ather’s deep focus on quality continues, as more than 200 parameters are evaluated for every scooter that passes through the assembly line.Ather Electric Scooter Sales Nov 2022With increased automation, Ather has been able to reduce assembly time by 20%. Automation also helps reduce faults and defects linked to human error. A higher level of consistency and accuracy can be achieved with increased automation. However, the human element is still necessary, as there are tasks that machines cannot do. Ather currently provides direct employment to around 1,600 individuals.Ather has consistently expanded its retail footprint across the country. With increased production capacity, it has become imperative to explore newer sales hubs. Towards that end, Ather launched nine new retail outlets in November. The new outlets are located in Salem, Dwarka, Gurugram, Patna, Hassan, Jamnagar, Bengaluru and Tuticorin. With the new outlets, Ather has expanded its reach to 59 cities. It currently has 73 experience centres across India.Ather Electric Scooter Discounts, Offers – Dec 2022Ather is also working on reducing the acquisition burden on consumers. Even with FAME II subsidy, Ather 450 Plus and 450X are priced at Rs 1.34 lakh and Rs 1.56 lakh in Bengaluru. This is quite high, as compared to popular ICE-based scooter Honda Activa that is available at a starting price of Rs 75,000.Ather Electric Scooter Discounts / Offers Dec 2022To make it easier for consumers to switch to electric, Ather has launched a first-of-its-kind EV finance scheme in partnership with IDFC Bank. For example, Ather 450X with on-road price of Rs 1.62 lakh can be purchased at monthly EMI of Rs 3,456. This will be a 48-months loan with a fixed interest rate of 8.50%. Consumers will benefit from zero processing fee and low down payment of Rs 39,416. Down payment can be even lower in case the buyer opts for a vehicle exchange scheme. More

Ather Energy reports 3 digit growth in October 2022; Sales reported at 8,213 unitsNew Ather Electric ScooterHaving heralded the e2W industry growth story a good while before the dense marketplace it’s grown into today, Ather Energy continues to go from strength to strength. Where demand is concerned, Kerala, Maharashtra, and Karnataka are key markets. Alongside volume growth, the company is intent on its fast-charging grid expansion.That number gets a boost from the installing of 500 Ather fast-charging grids. In tandem with festive fervour, 250 units of Ather 450X were delivered on a single day during Diwali at Bangalore.Ather Electric Scooter Sales Oct 2022October 2022 sales peaked at 8,213 units. Sales growth is reported at 122 percent, up from 3,699 units. Volume growth stood at about 4.5k units. In September 2022 itself the company reported high sales volume at 7,435 units. And went in to outdo itself in October. MoM sales growth stood at 10.46 percent. Volume gain stood at 778 units.Ather sales keep up, and constitute a sizable chunk of the growing e2W industry. To support its sales growth, Ather Energy continues to expand on experience centres. Its retail presence benefits from 8 new centres. They are located at Pondicherry, Jodhpur, Mumbai, Bangalore, Chennai, Vellore, Ludhiana and Madurai.Ather Electric Scooter Sales Oct 2022Ravneet Singh Phokela, Chief Business Officer, Ather Energy said, “We’ve had a great festive season and have registered record sales over the past couple of months. This month we crossed 8000 retail sales, with demand coming from across the country. Importantly, the growth came from new as well as existing cities, and we expect this momentum to get stronger over the next few months.Having addressed the supply chain issues over the last few months, our focus is now on servicing the strong demand that we are seeing and ensuring that we keep the waiting period down to a bare minimum for our customers.In our endeavour to build accessible charging infrastructure to fast-track EV adoption, this month we achieved a major milestone of having installed 500 charging stations across India. This possibly makes us the biggest fast charging network for 2-wheelers in the country. We have also added eight retail outlets this month and are investing aggressively to ensure our scooters are easily accessible across the country.”e-Scooter sales fuels electric 2W industry growthElectric two-wheeler sales have gotten to where they have on the back of e-scooters. And within the industry, it’s the high-speed offerings that have the consumer market hooked. Ather Energy finds itself at a leading position where its product portfolio is concerned. Though small, the manufacturer sells e-scooters folks want to buy. More

Gen 3 made 6.2 kW of peak power in Warp Mode, Gen 4 Ather 450X is rated to make 6.4 kW of peak power in Warp ModeAther Electric ScooterIf you thought that Gen 3 Ather 450X marked the height of Bengaluru-based company’s R&D department for some time, you’re in for a surprise. We have come across an NCT type approval for a new 450X. This shows Ather’s relentless approach toward pushing out new electric scooters.This new document shows 450X as the base model even though that is less likely as 450 Plus is their base model. There are two settings, which indicate Gen 4 Ather 450 Plus will be launched alongside Gen 4 Ather 450X. Let’s take a look at all the changes.Gen 4 Ather 450X Homologated?Gen 4 battery capacity is still 3.66 kWh (Nickel Cobalt based). Which was up from 2.6 kWh of 450X Gen 2. Ather seems to have incorporated beefed-up cooling systems over the Gen 3 model. A beefier casing is also a possibility. We say this because Gen 3 battery pack used to weigh 19 kg in total, while Gen 4 battery pack weighs 22 kg.Even though the battery chemistry or cells seems to be the same, Gen 4 Ather 450X will come with more oomph. How much more oomph? One might ask. Gen 3 made 6.2 kW of peak power in Warp Mode, Gen 4 is rated to make 6.4 kW of peak power in Warp Mode. Sport Mode makes 5.8 kW, Ride Mode is rated at 3.2 kW, Smart Eco Mode is rated at 2.3 kW and Eco Mode is rated at 1.9 kW in terms of peak power.Gen 4 Ather 450X HomologatedThere is a “Setting 2” that is mentioned in the document which is likely to be Gen 4 Ather 450 Plus. This doesn’t get Warp Mode and the power figures for the rest of the modes are similar to “Setting 1” which is Gen 4 Ather 450X. Continuous power is now 3.1 kW in Warp Mode, down from 3.3 kW. Range for Setting 1 is 146 km and 108 km for Setting 2 which are largely similar to gen 3 products.Dimension ChangesAther is reportedly working on a new affordable model to rival Ola S1. It will have a smaller battery and fewer features. This new development is unlikely to be the aforementioned affordable model. Ather calls this 450X which is the company’s top-spec vehicle till now. This is likely to be a generational change like we saw with Gen 3. Just too early in the life cycle.Gen 3 had zilch changes to its dimensions over Gen 2. That is not the case with Gen 4 Ather 450X. Length is similar at 1,837 mm. Width is now 739 mm over 734 mm in Gen 3. Overall height is now 1,114 mm, down from 1,250 mm of previous generation. With Gen 4 Ather 450X, wheelbase has gone up by 1 mm.Looking at these changes, Ather could have gone for 10” wheels instead of 12”. Or this new 450X could very well offer a sporty and committed posture too, owing to its revised height. Whatever it is, that is cooking at Ather’s labs, will break cover in the coming months. This upcoming electric scooter will rival Ola S1 Pro, Hero Vida V1 Pro, Bajaj Chetak, TVS iQube and the likes. More

Ather Energy reports yet another month of high sales and growth; this time at 7,435 units for September 2022Ather Electric ScooterFor starters, gone are the days when Ather was being judged on its monthly sales in the backdrop of limited sales. e2W industry is breathing much more freely today than a year early, or the year prior to that. And the industry is shaping up to make one and all take notice.Monthly sales today are a far cry today than the struggles early movers faced in trying to reach smaller sales goals of 1,000 units each month. And for the longest time, Ather Energy has been that one nugget that most have taken notice of. And kept a close eye on it.Ather Sales Sep 2022 – Q3 2022 SalesFor Ather, that number stood at 7,435 units last month. And it helps that the festive season is upon us. YoY sales are estimated to be up from 2,142 units at volume growth of an estimated 5.3k units. MoM growth is reported at 16 percent, up from 6,410 units in Aug ’22. Volume gain is reported at over 1000 units.The quarter ended is the best to date at total sales of 16,234 units in the last 3 months. Estimated sales for Q3 2021 stands at 5,682 units. Volume growth exceeds 10.5k units. In Q2 2022, sales were reported at 10,797 units. This takes H1 FY23 sales over the 27k mark to date. *2021 sales numbers are estimated, on the basis of % growth shared by Ather.Ather Electric Scooter Sales Sep 2022 and Q3 2022Best monthly sales in September 2022Ravneet S. Phokela, Chief Business Officer, Ather Energy “Ather had a great start to this festive season and has been experiencing strong momentum since the past couple of months. As a result of an improved supply chain, we recorded the best monthly sales in September, delivering 7435 units to our customers. We anticipate rapid growth in the coming months as we continue to work actively towards strengthening our supply chain.We have opened four new retail outlets this month and are now present across 45 cities with 55 Experience Centers. In October, we will add eight new outlets, which sets us up well to continue the strong sales momentum in the festive season.”Ather Energy growth and expansionWhile Ather Energy began its business operations in a contained manner, it has gone from city to city rather quickly in recent months. This has helped take the brand to newer markets, improve its footprint, and culminated in sales increase.Recent funding rounds have been earmarked for market expansion, dealerships, newer markets and sales growth. And from the looks of it growth plans are on target. More

Ather is an electric scooter and does not need to possess PUC certificate, but still this incident took placeAther electric scooter owner gets fined for not having a PUC certificateThis is not the first time we have seen illogical challans and fines from Police department. All automobiles that are subjected to travel on roads, can be fined by Police as a part of enforcing laws. We get it. It’s their job and is much needed to keep road users in check. But when things like this pop-up, it begs the question of how enforcing should the enforcers be?Ather 450X is currently in its 3rd gen avatar. It is one of the best premium electric scooters out there to be bought. It offers a reasonable range, good performance and is consistent. Icing on the cake is that it is also one of the safer electric scooters with no history of fire hazards. Now, one Ather user recently got fined for not possessing a PUC certificate. Yeah! It is bizarre. But it happened. Let’s take a look.Ather Electric Scooter Owner FinedAn Ather Energy product is a fully electric scooter with no IC engine to combust hydrocarbons to cause pollution. That means it does not emit any gases. No Carbon Monoxide, no Carbon Dioxide, no NOX emissions and no carbon soot either.PUC certificate means ‘Pollution Under Check’. Which is proof for ICE-powered vehicles that they are not emitting any pollutants over the permissible limit set for the class of vehicle that it lays in. This limit is set by concerned authorities in collaboration with various departments and boards.Ather electric scooter owner gets fined for not having a PUC certificateYet, an Ather 450X owner from Kerala has been fined Rs. 250 for not producing a PUC certificate when demanded. Offence committed according to the challan is, “Pollution Under Control Certificate (PUCC) not produced on demand”. Ather owner has been fined under Section 213(5)(e) of the Motor Vehicles Act, 1988.Ather CEO ReactsThe photo has now gone viral on social media. When a twitter user tagged Ather CEO, he responded with a “Sigh”. Another user, Rohan Khare had an interesting reply – Similar incident happened with me a year ago when Ather was still not very popular in Mumbai. I replied with, “Show me the exhaust pipe on my scooter and then I will show you the PUC record that you require”. He went home without paying any fine.This is not the first time that something hilarious like this has been done by the Police. There have been cases where a car driver has been fined for not wearing a helmet. A few weeks back, a guy in Kerala was fined for not having sufficient fuel in his motorcycle. This incident was later rectified by Kerala Police. They said that the fine was not for having low fuel, but for something else. Maybe the Ather electric scooter above is yet another case of being fined for incorrect reasons.Ather CEO reacts to the viral photoThere is some confusion as to whether Policemen should be allowed to stop citizens for random checks for documentation. In Karnataka, senior Traffic Police official has instructed citizens to not stop for random checking of papers done by policemen, unless they have violated a law.  More

Ather Energy reports its highest electric scooter sales in August 2022 at 6,410 units; YoY growth at 297 percentAther Electric ScooterWith continued investments coming its way, Ather has concentrated on improving its market reach. This is brought about through immersive experience centres. The newest centres were opened in Pune, Chennai, and Ranchi.Growth momentum portends good tidings for the electric two-wheeler industry. A space that has been growing continually and relies on future growth projections. This is in tandem with industry wide goals to reduce dependency on fossil fuels.Ather Electric Scooter Sales Aug 2 s022August 2022 has been phenomenal for Ather Energy. The brand reported sales at 6,410 units at growth just shy of 300 percent. A year earlier this number was closer to 1.6k units. Volume growth stands at almost 4.8k units. MoM sales are up from 2,389 units at 168.31 percent growth. Volume growth stood at just over 4k units.The EV manufacturer holds a leadership position in Kerala at 34 percent market share. The month just ended also saw Ather Energy roll out it’s 50,000th unit. While the company began sales operations a little over 4 years ago, it’s only in recent months that sales momentum has taken great strides.Ather Electric Scooter Sales Aug 2022Ather sales network and production growthWhat is amazing about Ather’s sales in August 2022 is that in a not too instant past these numbers barely touched the 1k mark. Current numbers reflect not just determined focus in production but also a reliable sales network. Over time, scope for business has improved with the company beginning sales in newer markets.In quicktime the electric two-wheeler space has become competitive and is showing signs of greater acceptance. For now, the e2W space remains dominated by e-scooters. And for now, business is simple at Ather. The company has followed a conservative path and relies on two scooters for all its sales, the Ather 450 Plus and Ather 450X. In July, the company was transitioning in prep for the launch of Ather 450X Gen 3. As such, it resorted to production shutdown for a considerable period.Growing momentum in Ather productionRavneet S. Phokela, Chief Business Officer, Ather Energy “We have registered the highest ever monthly sales figures, delivering 6410 scooters to our customers. The demand has always been strong, but we’ve been grappling with supply chain constraints. It is now that all the hard work on ramping up the supply chain is beginning to pay off, and we see growth in our production numbers.This growing momentum in production will ease the waiting period for deliveries, and that coupled with the ongoing distribution footprint expansion sets us up well for a great festive season.” More