Royal Enfield

Thailand Market – Royal EnfieldRoyal Enfield Thailand Assembly Plant – Expanding Global Reach
Royal Enfield now begins operations at its first standalone motorcycle assembly plant outside India in Samut Prakan, Bangkok, Thailand. This marks a significant milestone in the company’s global expansion strategy. The facility focuses on the Asia-Pacific region, catering to a growing demand for mid-size motorcycles. It complements Royal Enfield’s existing CKD (completely knocked down) facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal.
Positioned on a 57,000 sq ft site, the assembly plant has an annual installed capacity exceeding 30,000 units at full capacity. This scale enables Royal Enfield to meet regional demand efficiently while maintaining flexibility in operations. The plant’s design aligns with the brand’s commitment to operational excellence and customer-centric delivery systems.
Royal Enfield Thailand Ops
Mid-Size Bikes Find a Home in Thailand’s Growing Market
Thailand represents a strategic market for Royal Enfield, driven by a robust growth trajectory in the mid-size motorcycle segment. Since its inception, this segment has grown by over 150 percent, highlighting the country’s potential. Royal Enfield’s focus on motorcycles between 250cc and 750cc resonates strongly with the market dynamics in Thailand and the broader Asia-Pacific region.
To strengthen its presence further, Royal Enfield has introduced its first dedicated Power Train experiential training centre in Asia-Pacific. This facility is designed to upskill dealers and employees, fostering expertise in handling mid-size motorcycles. It reflects Royal Enfield’s investment in knowledge-building and service excellence in the region.
Royal Enfield Streamlines Supply Chains in Asia-Pacific
The Samut Prakan facility supports Royal Enfield’s international expansion goals by localising assembly processes. Local assembly reduces logistical complexities and ensures quicker delivery cycles. This approach aligns with the company’s vision of building sustainable and efficient supply chain systems across its global markets.
Mid-size motorcycles form the core of Royal Enfield’s product offerings, representing a segment with significant global appeal. With the new plant, Royal Enfield aims to enhance its ability to cater to this demand while tailoring products to the preferences of riders in Thailand and neighbouring countries.
Royal Enfield Bets Big on Asia-Pacific’s Mid-Size Bike Boom
Regional expansion remains a key priority, with plans to extend operations to other Asia-Pacific markets. Thailand serves as the launchpad for this phased growth strategy, offering a solid foundation for future endeavours. The assembly plant’s capabilities are expected to play a pivotal role in scaling operations across the region.
Royal Enfield’s global CKD strategy ensures adaptability to diverse market needs. By establishing assembly plants in high-potential regions, the brand reinforces its commitment to providing world-class motorcycles while contributing to local economies. The Thailand facility exemplifies this approach, blending global expertise with regional insights.
Mid-Size Bike Segment
The plant contributes to Royal Enfield’s long-term commitment to the Asia-Pacific region. As the mid-size motorcycle segment continues to grow, the company is well-positioned to capitalise on this trend. Investments in infrastructure, training, and localisation strengthen the automaker’s dedication to achieving sustainable growth.
Royal Enfield CEO, B Govindarajan, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision.”.
Thailand Fits into CKD Playbook
Royal Enfield CCO, Yadvinder Singh Guleria, said, “With markets like the Asia-Pacific offering a great potential for the mid-size segment, it has been our strategic intent to be closer to these markets and grow the business. We are confident that this facility will help us grow the mid-segment market here in Thailand while enabling us to efficiently cater to the growing demand in the region as well”.
Anuj Dua – Asia Pacific, Business Head of Royal Enfield said, “It has been our constant endeavour to not just develop but expand the mid-size motorcycle segment in Thailand. Thailand has been a very strong market for Royal Enfield, and has displayed a steady growth trajectory. Our Customers and passionate Communities that exist throughout Thailand cherish the ownership of the brand resulting in a growth of more than 150% since our inception here in Thailand. Our growth over the years has been extremely encouraging, be it – network, customers, community and our portfolio.” More

2024 Royal Enfield Classic 350 DebutsRoyal Enfield saw a 3.86% decline in domestic sales while exports doubled in November 2024
Royal Enfield, a front runner in the 350cc to 450cc and 650cc motorcycle segments in India, has revealed sales results for November 2024. During the past month, the company has reported sales of 82,257 units. This was a 2.50% YoY growth over 80,251 units sold in Nov 2023.
Royal Enfield YoY Sales Nov 2024
The company however, has posted a drastic dip in demand on a MoM basis over 1,10,574 units sold in Oct 2024 which was their highest monthly sales ever. Royal Enfield is set to see even more efficient sales with several new model lineups. The Goan Classic 350 marked its entry into the cruiser bike segment with its launch at the Motoverse in Goa.
The new RE Bear 650 made its official debut on 5th November. It is underpinned by the same 650 cc platform as the Interceptor 650 with which it also shares its engine and chassis. Last month, the company also introduced the Flying Flea electric motorcycle brand which will launch in early 2026. This will include the classic-inspired FF-C6 and scrambler-styled FF-S6
Royal Enfield has posted monthly sales of 82,257 motorcycles in November 2024. This was a growth of 2.50% over 80,251 units sold in Nov 2023. This related to a 2,006 unit volume increase. However, its MoM sales dipped significantly from 1,10,574 units sold in Oct 2024. Even as the company commands the 350cc motorcycle segment, sales declined by 4.06% to 71,261 units in Nov 2024.
Royal Enfield Sales Nov 2024 – YoY
This was a 3,014 unit volume de-growth from 74,275 units sold in Nov 2023. The 350cc segment currently commands an 86.63% share in the RE portfolio. Motorcycles in the above 350cc segment has seen outstanding demand. Sales improved by 84% YoY to 10,996 units, up from 5,976 units sold in Nov 2023. This was a 5,020 unit volume growth with a 13.37% share.
Domestic sales went down by 3.86% YoY to 72,236 units from 75,137 units sold in Nov 2024 while exports doubled to 10,021 units in the past month from 5,114 units shipped in Nov 2023. Domestic sales and exports hold am 87.82% and 12.17% share respectively.
Royal Enfield YTD Sales Nov 2024
On a year-to-date (YTD) basis, Royal Enfield saw a 4.17% sales growth. Sales (domestic + Exports) during the April to November 2024 grew to 6,47,611 units which was a 25,939 unit volume growth from 6,21,672 units sold during the same 8 month period of 2023.
Royal Enfield Sales Nov 2024 – YTD
Sales in the sub 350cc segment suffered a 0.23% decline to 5,55,289 units in FY25 from 5,56,546 units sold in FY24. This was a marginal de-growth by 1,257 units. Sales of motorcycles in the above 350 cc segment surged by 41.76% to 92,322 units over 65,126 units sold in FY24. This related to a volume increase of 27,196 units.
Improvements were reported both in terms of total domestic sales and exports. Domestic sales were up 2.09% to 5,84,966 units while exports increased by 28.66% to 62,645 units in the FY25 period. More

Royal Enfield’s New 750cc EngineTest mules of Himalayan, Interceptor and Continental GT have surfaced online that may be powered by Royal Enfield’s new 750cc engine
Ever since Royal Enfield unveiled their 650 Twins, (Interceptor 650 and Continental GT 650), the company has redefined multi-cylinder motorcycle segment. That is because Royal Enfield launched them at a jaw-dropping starting price of Rs 2.34 lakh (Ex-sh). Thus re-writing the VFM quotient in the multi-cylinder motorcycle segment.
Today, the starting price of RE’s 650cc portfolio is Rs 3.02 lakh (Ex-sh) and it still holds the crown for being VFM. But there is a new 750cc powertrain rumoured to be under development and test mules donning the same, are spotted on multiple occasions. Here’s what we can expect out of this new 750cc powertrain.
Royal Enfield Continental GT750 Spied
Royal Enfield’s New 750cc Engine
When Royal Enfield came up with their 650cc lineup, powertrain was the main talking point as it was unlike any Royal Enfield from the recent past. Owing to its twin-cylinder engine architecture, it was substantially smooth and vibe-free, something which couldn’t be said about any of the Royal Enfield offerings of that time.
Even today, Royal Enfield’s 650cc portfolio is arguably the smoothest and the most vibe-free. This vibe-free character is likely to be a strength of 750cc engine as well. Just like the 650cc mill, this 750cc unit will have a parallel-twin architecture. When compared to V-twin architecture, parallel-twin is cheaper to manufacture and will be priced reasonably.
Bigger Himalayan Spied : Image – Motorbeam
There is a good probability that this 750cc motor is a modified version of the current 650cc motor. An increase in displacement could either be in favour of a bigger bore, extracting more power or in favour of a longer stroke, extracting more torque. Both bore and stroke may be increased at the same time as well. Throttle body might be bigger too.
Updated Interceptor : Image – Overdrive
Royal Enfield is likely to stick with the relaxed character of the current 650cc engine with oodles of torque in reserve. We can expect an increase in performance with this new 750cc motor. More advanced technology, such as ride-by-wire throttle, could be used for smoother on-off throttle transitions.
More Stopping Power
With an increase in performance, there needs to be an increase in stopping power too. Royal Enfield is tackling this with the help of dual disc brakes at the front that should provide more stopping power than what is currently on offer with the 650cc portfolio. Test mules of Himalayan 750, Interceptor 750 and Continental GT 750 all have dual disc brakes.
Considering Royal Enfield takes a long time in research and development, we can expect the launch of the 750cc portfolio by the end of 2025 and it could even extend to 2026. These 750cc bikes will be global products, rivalling other premium and legacy brands with price competitiveness. More

New Royal Enfield Classic 350Royal Enfield’s 350cc range registered improved YoY and MoM growth, together garnered a combined share of 91.54%
Royal Enfield’s 350cc range, which consists of models such as the Classic 350, Hunter 350, Bullet 350, and Meteor 350, continues to see strong demand in October 2024. Regaled both for their looks and performance, each of these bikes have seen positive YoY and MoM sales. These 4 offerings contributed heftily to overall sales growth with a combined share of 91.54%.
Royal Enfield Sales Breakup Oct 2024 – Classic 350 Leads
Royal Enfield has recorded sales of 1,01,886 units in Oct 2024. This was a 25.85% YoY growth from 80,958 units sold in Oct 2023. It related to a 20,928 unit volume increase. MoM sales also ended positively with a 28.44% improvement over 79,326 units sold in Sep 2024. We assess further sales of each of the company models separately.
Royal Enfield Sales Breakup Oct 2024 – YoY Comparison
Royal Enfield Classic 350 has long been a favored model in the company portfolio. Sales of the Classic 350 improved by 20.06% YoY to 38,297 units in Oct 2024, up from 31,897 units sold in Oct 2023. It was also a 15.82% MoM growth over 33,065 units sold in Sep 2024. The RE Classic 350 was also at No. 9 on the list of top 10 motorcycles sold last month.
At No. 2 was the Bullet 350 with 22,419 unit sales last month. This related to a 57.32% YoY and 64.34% MoM growth. There were 14,296 units and 12.901 units sold in Oct 2023 and Sep 2024 respectively. Positive sales growth was also reported for the RE Hunter 350, sales of which went up to 21,350 units in the past month. This was a 20.40% YoY growth from 17,732 units sold in Oct 2023 and a 22.66% MoM improvement from 17,406 units sold in Sep 2024.
Royal Enfield Sales Breakup Oct 2024 – MoM Comparison
Increased demand was also reported for the Meteor 350 by 9.81% to 11,136 units, up from 10,141 units sold in Oct 2023. MoM sales grew by 28.52% over 8,665 units sold in Sep 2024. The Meteor currently commands a 10.93% share on this sales list.
Also in the 350cc segment is the new Goan Classic 350, a Bobber-style motorcycle that was recently revealed in Goa’s Motoverse 2024. It gets the same J-Series powertrain that also powers its other 4 models in the 350cc range. The Goan Classic will compete with the Jawa 42 Bobber in its segment. Royal Enfield has also released details of the Flying Flea electric motorcycle sub-brand which will launch its first motorcycle in 2026.
RE Models in the 450cc and 650cc Range
Along with the highly favoured 350cc range, the company also has 5 offerings in the 450cc and 650cc range. It was the 650 Twins that comprised the Interceptor 650 and Continental 650 that reported increased demand. Sales were up to 3,218 units in Oct 2024 which was an 84.31% YoY growth from 2,944 units sold in the same month of last year. It also showed off a 12.16% MoM improvement over 2,869 unit sales of Sep 2024.
The adventure touring bike RE Himalayan found its sales decline by 25.31% YoY to 2,199 units, down from 2,944 units sold in Oct 2023. Better demand was seen on a MoM basis with sales improving by 21.22%. Guerrilla sales stood at 1,584 units last month. This relatively new entrant to the company list has suffered a 4.41% MoM decline from 1,657 units sold in Sep 2024. RE Super Meteor sales fell by 40.51% YoY to 1,310 units and saw the highest MoM growth by 91.24% from just 685 units sold in Sep 2024. The list had the Shotgun 650 cruiser bike down at No. 9 with 301 unit sales last month, a 14.02% MoM improvement over 264 units sold in Sep 2024. More

Royal Enfield Scram 440 DebutsThe just debuted Royal Enfield Scram 440 is the spiritual successor of Scram 411 and it will be launched in January 2025
Iconic motorcycle manufacturer, Royal Enfield, is currently on a roll revealing and launching new motorcycles left, right and centre. The company just launched Interceptor Bear 650 in India, showcased Goan Classic 350 and now, it has debuted Scram 440 at Motoverse 2024 in Goa, which is the spiritual successor of Scram 411. Let’s take a look.
Royal Enfield Scram 440 Debuts
Right after showcasing Goan Classic 350 Bobber-style motorcycle, Royal Enfield has taken the veil off its new scrambler. Instead of positioning it on the Sherpa 450 platform underpinning Himalayan 450 and Guerrilla 450, Scram 440 is positioned on the same platform that underpinned Scram 411. There are as many as 5 unique colourways with Scram 440.
Royal Enfield Scram 440 Debuts
Unlike its predecessor which derived its powertrain from Himalayan 411, Scram 440 doesn’t derive the Sherpa 450 engine from Himalayan 450. Instead, it is powered by a modified version of 411 block displacing 443cc, courtesy of a 3mm bigger bore on its long-stroke (LS) engine.
Results of which, Scram 440 now boasts 25.4 bhp of peak power and 34 Nm of peak torque. When compared to Scram 411, performance metrics are up by a total of 1 bhp and 2 Nm. However, the main change over Scram 411 comes in the form of a 6-speed gearbox, replacing the older 5-speed unit.
Royal Enfield Scram 440 Alloy Wheel
This should change this motorcycle’s performance characteristics, unlocking better highway cruising speeds. For enthusiasts, main draw for Scram over Himalayan was its lower kerb weight and manoeuvrability. I personally know someone who sold their Himalayan 411 in favour of Scram 411.
New Variants, Improved Components
Unlike Scram 411, Royal Enfield Scram 440 comes in two distinct variants – Trail and Force. Trail variant stays true to its name with wire-spoke wheels with block-pattern tyres, while Force variant comes is more road biased as it gets alloy wheels with tubeless tyres.
Royal Enfield Scram 440 Accessories
Braking equipment now gets bigger calipers than before. Which is a good thing considering the added performance. There is dual-channel ABS as standard, which is switchable, if rider wants to have some fun off-road. Seat height is 795 mm despite the ground clearance being 200 mm, which is very accessible. It would be nice if Royal Enfield offered a Tripper Screen as standard.
Overall design and aesthetics are similar to Scram 411. Notable features include knuckle guards, single-piece seat, circular semi-digital instrument cluster, circular fully LED headlight, circular ORVMs, halogen turn indicators and playful dual-tone colours, among others. While an exact launch date has not been announced, Royal Enfield is expected to launch it in January 2025.

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