Hero MotoCorp

Image – MJK BikerFor the month of February 2024, Hero MotoCorp registered 15.84% YoY growth in domestic market and a staggering 84.14% YoY growth in exportsWorld’s largest 2W manufacturer in volume, Hero MotoCorp, has had a very productive sales prospect in the month February 2024. The sales breakup of this 2W juggernaut revealed positive growth in both domestic and export scenarios. Splendor was the highest contributor in domestic market and it was Hunk for exports.Hero Sales Breakup February 2024 – Domestic SalesLike clockwork, Hero Splendor took the top position with 2,77,939 units. It has to be noted that Splendor is not only Hero’s best-seller but is the best-selling 2W vehicle in India irrespective of genre. Splendor alone accounts for 62.76% of Hero’s total domestic sales. However, there was a slight 3.70% YoY decline as opposed to 2,88,605 units sold last year.This resulted in a volume loss of 10,666 units YoY. In 2nd position, we have HF Deluxe with 76,138 units sold and registered 35.26% YoY growth over 56,290 units from a year ago. HF Deluxe accounts for 17.19% of Hero’s total domestic sales and contributed 19,848 units volume growth. In 3rd place, we have Passion line with 31,302 units sold last month.When compared to 4,640 units sold in February 2023, Passion registered 574.61% YoY growth, gaining 26,662 units in volume. Destini 125 is Hero’s best-selling scooter currently with 17,033 units sold. Numbers doubled YoY at a 106.91% growth rate and gained 8,801 units in volume. Glamour line saw 15,904 takers last month and there was a healthy 86.84% YoY growth.Hero Sales Breakup February 2024 – DomesticSecond best-selling scooter is Pleasure with 8,248 takers last month and 55.24% YoY growth. Hero launched Pleasure XTEC Sports variant with exciting colours to increase sales. In 7th and 8th place, we have Xtreme 125R and Xoom with 3,504 and 3,283 units sold respectively. Numbers halved with Xoom at 54.49% YoY decline.Xpulse 200 sold 2,784 units and there was an impressive 69.76% YoY growth with 1,144 units volume gain. Xtreme 160 and Xtreme 200S combined, sold 2,777 units and registered 501.08% YoY growth. Newly launched Karizma sold 2,128 units and Vida V1 sold 1,399 units and 1,648.75% YoY growth.Hero’s large family scooter, Maestro, saw 424 takers last month. There is a probability of Maestro being discontinued as it is removed from company’s product lineup. In total, Hero sold 4,42,863 units last month and registered a 15.84% YoY growth over 3,82,301 units sold a year ago and gained 60,562 units in volume.Hero Sales Breakup February 2024 – ExportsExports (International Business)Hero’s exports chart is dominated by Hunk. For Hero, Hunk is a collective name and goes on a few vehicles including Xtreme range sold in India. With 186.61% YoY growth, the 8,174 Hunk accounted for 35.31% of Hero’s exports. HF Deluxe took 2nd position with 4,718 units shipped and 84.66% YoY growth. Glamour line shipped 3,552 units with 221.74% YoY growth.Hero’s domestic rockstar, Splendor, took the 4th spot in exports with 3,232 units shipped but saw a 30.7% YoY decline. Xpulse shipments doubled YoY at 112% YoY growth and 1,426 units shipped last month. Maestro, Passion and Karizma shipped 969, 540 and 410 units respectively. Maestro and Passion showed 275.58% and 100% You growth as well.Also, there were 96 units of Pleasure, 26 units of Destini and 5 units of Xoom shipped too. In total, Hero shipped 23,148 units last month. When compared to 12,571 units shipped last year, there was an 84.14% YoY growth, gaining 10,577 units in volume. More

New Hero Pleasure Plus XTEC SportsWith the number 18 being part of the livery, it is apparent that Hero Pleasure+ Xtec Sports variant targets the young generationIn Hero MotoCorp’s product range, Pleasure+ is the second best selling scooter model. With its eye-catching profile and peppy performance, Pleasure+ has always been a popular choice. Hero has now introduced a new Sports variant which gets a new colour and exciting graphics.Hero Pleasure Plus Xtec Sports variant – What’s Special?Pleasure Plus Xtec Sports variant gets a new dual-tone Abrax Orange Blue colour theme. While dark blue is the base colour, the orange shade creates an exciting contrast. The orange bits can be seen on the front fender, apron and side body panels. The orange treatment also extends to the wheels in the form of rim stickers.Overall look and feel are further enhanced with chrome accents across the headlamp, front apron, handlebar and side panels. Rear-view mirrors and the grab rail get the body-coloured blue shade. The seat has a dual-tone black and blue colour theme.Most unique aspect about Pleasure Plus Xtec Sports variant is the ’18’ number decal on the apron and side panels. Hero is promoting the MyLicenseToRide hashtag, which clearly shows the association with the legit driving age of 18 years. Lakhs of youngsters reach 18 years of age every month and many of them apply for a driving license. Pleasure Plus Xtec Sports variant offers these individuals a great way to express their joy and excitement.New Hero Pleasure Plus XTEC SportsWith its sporty colour theme and livery, Pleasure Plus Xtec Sports variant remains relevant to all individuals who are looking for something truly unique. The number ’18’ is not so conspicuous and won’t limit the scooter’s applicability to a select group. Hero’s design team seems to have done a great job in choosing a profile that can target a diverse range of potential users.Hero Pleasure Plus Xtec Sports variant – Key featuresEquipment list for the new Sports variant is the same as the standard Pleasure Plus Xtec variant. The scooter has a projector LED headlamp that offers enhanced illumination. Pleasure Plus Xtec has a semi-digital instrument console with Bluetooth connectivity. Users can pair their smartphones to access call and SMS alerts and battery status.Hero Pleasure Plus Xtec is equipped with a 110.9 cc air-cooled, single-cylinder engine. It generates 8 bhp of max power and 8.70 Nm of peak torque. Hero has launched the new Pleasure Plus Xtec Sports variant at Rs 79,738. It is Rs 1,600 costlier than the standard Xtec variant of Pleasure Plus. The top-spec Pleasure Plus Xtec Connected variant is priced at Rs 82,738. It has a range of connectivity features, available via Hero Connect app.New Hero Pleasure Plus XTEC Sports – 18 StickerSome of the key features include live tracking, geofencing, battery removal alerts and remote immobilization. Rider safety features include location sharing, speed alert, accident and topple alert and SOS panic button. Users can also access vehicle diagnostics, roadside assistance, find my vehicle, book a service, trip analysis and driving score. More

Hero Patented New ScooterIf an EV, this upcoming scooter will rival TVS iQube and Ather Rizta and if ICE, it will take on Honda Activa 125, TVS Jupiter 125 and Suzuki Access 125Hero MotoCorp, the world’s largest two-wheeler manufacturer in terms of volume, currently dominates motorcycle sales but lags behind its immediate rivals in the scooter segment. To tackle this, Hero is taking a comprehensive approach by developing a range of new scooters. One of these upcoming scooters has already been patented. Let’s take a closer look.Hero Patented New Scooter With Affordable ComponentsWe can see a large and practical scooter in the leaked patent images. The design is new-age and is much better than Hero’s current large scooter, Maestro. That said, there are a few resemblances with Hero’s Vida scooters as well. Regardless of ICE or EV, it has a few premium elements seen in the recently patented design.The scooter’s apron has a well-designed LED headlight system, while the front and rear have stylish turn indicators also LED. The split-type seat looks large and comfortable, and the overall design is minimal and clean, with few body creases. In terms of practicality, the scooter has a flat floorboard, and one of its key strengths is the seat.Additionally, there is a large and practical grabrail. Since the patented design is a 3D model of the vehicle in greyscale, we can’t pinpoint whether it packs an IC engine (probably 125cc) or an electric powertrain. In either case, we can expect a swingarm-mounted drive unit.Hero New Scooter Patent DetailsIt is not all sunshine for Hero’s new scooter, though. The leaked patent design doesn’t incorporate disc brakes at either end. The front suspension setup is a big turn-off too, as it is not a telescopic unit. Both of Hero’s current large scooters Maestro and Vida V1 get telescopic forks. Smaller and more affordable Pleasure+ still gets front shock absorbers, though.What to expect?Considering Hero is currently not popular with large family scooter buyers, there is a big probability of this being an ICE scooter, similar to Maestro’s size. Rivals in this genre include Activa 125, TVS Jupiter 125, Suzuki Access 125 and others. Also, company’s official website doesn’t list Maestro under their products section in Scooter category.This raises speculation about whether Maestro is discontinued considering its slow sales in contrast to its immediate rivals. If so, this new scooter patented by Hero could fill Maestro’s shoes with the same 125cc engine making 9 bhp, 10.36 Nm and cost around Rs. 85,000 (ex-sh).Hero Maestro Missing In Official WebsiteIf it is an EV, it would rival family electric scooters like TVS iQube and Ather’s upcoming Rizta. Around 3 kWh swappable battery and 100 km of real range is likely. Features may include a fully digital instrument cluster with Bluetooth and navigation, LED lighting, connected vehicle experience, large under-seat storage, USB charging sockets, apron storage for convenience and an external fuel filler cap (if ICE). More

Hero Yulu Rival Design PatentedAs opposed to 2W electric CVs on sale in India, upcoming Hero Yulu rival seems to be packing more battery capacity to offer longer rangeHero MotoCorp is on the verge of upping its scooter game in India to rival the likes of Honda, TVS and Suzuki. However, Hero MotoCorp is not active in 2W commercial vehicles catering to the needs of B2B and B2C customers operating last-mile logistics. That will change soon as the company has patented a 2W CV.Hero Yulu Rival Under DevelopmentCurrently, Hero doesn’t have a robust scooter portfolio to take on the rivals from Honda, TVS and Suzuki. That said, Hero has the industrial might and is leveraging it to launch a product offensive in scooter category.The new Xoom 160 and Xoom 125R are incoming with sporty designs, posing a major appeal to young buyers and thrill-seekers. Along with that, we also saw a new large scooter recently patented by Hero MotoCorp. This vehicle could potentially take the spot of Maestro, which is not currently listed among other scooters on company’s official website.However, these vehicles cater to passenger segment. Hero is now taking larger strides in exploring commercial 2W EV space. The new electric scooter patented will primarily rival Yulu bikes manufactured by Bajaj Chetak and upcoming Honda Benly e, already spotted testing in India along with all the 2W electric CVs on sale in India.Hero Yulu Rival Design PatentedDesign is not something the intended business operators will consider as much as functionality. In that regard, we get minimal body panels and there doesn’t seem to be any beautification process as well. It is a commercial vehicle and it is what it is. That said, the functionality doesn’t seem as robust as rivals.What to expect?We say this because 2W electric CVs are known for their cargo-carrying capacity and versatility. With Hero Yulu rival, there is no floorboard, let alone a flat one. Hero has provided a small rack up front and a larger rack at the rear. As opposed to the front, rear area boasts greater luggage-carrying capability.Where Hero MotoCorp could have an edge over other rivals is in battery department. As seen in the picture, Hero Yulu rival seems to be packing a larger battery that may promise greater range on a single charge. This might be why there is no flat floorboard on offer.Yulu Wynn Electric 2WThe rear hub motor draws power from a battery of around 2 kWh to 3 kWh promising close to 100 km of real-world range is highly likely with this upcoming scooter. Componentry includes a tiny headlight housing that might pack LEDs and a projector, alloy wheels at both ends, disc brake at the front, RSU telescopic suspension at the front and twin shock absorbers at the rear among others. More

Vida V1 LineupHero MotoCorp’s new Vida Advantage package for free of cost could draw a lot of e-scooter buyers for its value-driven propositionIn a rather interesting move, Hero MotoCorp is upping the VFM quotient with the Vida V1 lineup. The company has achieved this by launching Vida Advantage package in the country. This is a category-first package that aims to bring peace of mind to intended buyers in their vehicle ownership journey with Vida brand.Vida Advantage Package Worth Rs. 27K Offered For FreeAfter re-launching Vida V1 Plus, Hero MotoCorp is taking longer strides in pushing sales envelope. Company describes Vida Advantage package as a unique after-sales package. Said Vida Advantage package costs Rs. 27,000 on top of scooter costs and is tailor-made to offer a hassle-free ownership experience to Vida electric owners.Now, the company is generously offering this Vida Advantage package worth Rs. 27,000 at no additional cost to buyers. This package can be availed by buyers at no added expense and it will be valid for 5 years. Customers are likely to experience a sense of peace in their vehicular ownership with Vida brand.However, this is an introductory offer and Hero MotoCorp is making this available for free of cost for a limited period of time. Specifically, the offer stays strong till April 31st, 2024, after which Vida scooter customers should have to shell out the full fat Rs. 27,000 to avail of all the benefits of this package.Vida Advantage Package Official BlurbWhat is Vida Advantage package?Prospective Vida V1 customers should probably consider getting their electric scooter before April 31st, 2024 to avail the free Vida Advantage package. Vida Advantage package worth Rs. 27,000 is a bundle of five unique benefits as listed below.1. Extended Battery Warranty – 5 year or 60,000 km warranty (whichever is early) on both batteries.2. Access to VIDA Fast Charging Network – Access to 2,000+ charging points for convenient charging solutions.3. Service at VIDA workshops – The package promises free service across all VIDA workshops.4. 24×7 Roadside Assistance – The package offers a safety net of 24×7 roadside assistance for emergencies.5. Unlocked “My VIDA” app – Owners opting Vida Advantage package can unlock access to all the connectivity and safety features on My VIDA App.Statement from Hero MotoCorpCommenting on the launch, Dr. Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, “We understand that transitioning to electric mobility is not just about buying a vehicle; it’s about embracing a lifestyle. That’s why we have launched VIDA Advantage, which not only redefines electric vehicle ownership but also sets a new standard for customer-centricity in the industry.“The VIDA Advantage is a category-first comprehensive after-sales proposition with value added benefits to ensure peace of mind in every aspect of customers’ ownership experience, ranging from maintenance to charging. With VIDA Advantage, we envision a future where EV adoption is not just a choice, but a convenient and rewarding experience for all.” More

Hero Super Splendor XTECThe company is poised to launch more scooters to solidify its presence in this genre to better rival Honda, TVS and SuzukiWorld’s largest 2W manufacturer, Hero MotoCorp, ended February 2024 month with a positive note on the backdrop of growing sales. The company registered positive growth in both YoY and MoM scenarios along with positive growth in YTD sales. The company’s biggest strength is its budget commuter motorcycle lineup.Hero MotoCorp Sales February 2024The company has posted sales metrics segregated between motorcycles and scooters along with domestic sales and exports in international business. Motorcycles are Hero MotoCorp’s forte and it shows in sales charts. Hero sold 4,36,929 motorcycles in February 2024. Motorcycles accounted for 93.28% of Hero’s total sales.When compared to the 3,71,854 units sold in February 2023 Hero registered 17.50% YoY growth accounting for a volume gain of 65,075 units. As opposed to the 4,36,929 units sold in January 2024, Hero motorcycles saw an 8.67% MoM growth with 34,873 units gained in volume MoM.YTD, Hero’s motorcycles saw 47,33,948 units in FY24, while it was 44,73,260 units in FY23. This is a 5.83% YoY growth with a volume gain of 2,60,688 units. In YTD sales, Hero’s motorcycles accounted for 92.26% of total sales. Hero sold 31,481 scooters last month, which contributed to 6.72% of Hero’s total sales.Hero MotoCorp Sales February 2024 – YoYWhen compared to 22,606 scooters sold in February 2023 and 31,542 units in January 2024, Hero witnessed a 39.26% YoY growth and a 0.19% MoM decline. Volume gained YoY stood at 8,875 units and volume lost MoM stood at 61 units.Hero is expanding its scooter portfolio with additions of Xoom 125 and Xoom 160 in the coming future. YTD, Scooters sold 3.97,092 units with an impressive 18.20% YoY growth over 3,35,944 units sold in FY23.Exports almost doubledDomestic market is still Hero’s main strength with 4,45,257 units sold in India. Hero’s domestic sales accounted for 95.06% of company’s total sales. When compared to 3,82,317 units from domestic sales from last year, there was a 16.46% YoY growth. As opposed to 4,20,934 units sold a month before, domestic sales saw 5.78% MoM growth over January 2024.Hero MotoCorp Sales February 2024 – MoMVolume gained by domestic market stood at 62,940 units YoY and 24,323 units MoM. YTD, Hero’s domestic sales accounted for 96.69% share of total sales selling 49,61,275 units and registering 6.62% YoY growth. Company’s exports presented a wonderful 90.67% YoY growth and 82.83% MoM growth by shipping 23,153 units last month.Volume almost doubled with exports with the gain standing at 11,010 units YoY and 10,489 units MoM. There was an 8.73% YoY growth in YTD analysis with exports too, with 1,69,765 units shipped in FY24. In total, Hero MotoCorp pushed out 4,68,410 units last month and 51,31,040 units in FY24 YTD. Thus accounting for 18.75% YoY growth and 8.03% MoM growth. Volume gain was 73,950 units YoY and 34,812 units MoM.Hero MotoCorp Sales February 2024 – YTD More

Hero Vida V1When compared to top-spec V1 Pro, Hero Vida V1 Plus launched costs Rs. 30,000 less and packs almost similar specs and performanceIn a strategic move, Hero MotoCorp has re-launched Vida V1 Plus in India for an attractive price of Rs. 1.15 lakh (including subsidy and portable charger) in most states. This makes Vida V1 Plus a tempting proposition to rival the likes of Ather 450S, Ola S1 Air and S1 X+ along with TVS iQube, Bajaj Chetak and Simple Dot One.2024 Hero Vida V1 Plus Launched At Rs. 1.15 LakhIndian 2W electric industry has been reaching new heights thanks to more buyers gravitating towards greener mobility solutions. However, 2W juggernaut, Hero MotoCorp, had to navigate through multiple hurdles to launch their EV under a separate Vida sub-brand.Hero Vida V1 Plus Launched – InstrumentationThe launch did happen and faced crushing criticism for being priced above expectations. Earlier last year, Hero revised its pricing strategy and launched Vida V1 Pro at a reasonable Rs. 1.4 lakh effective price (including central subsidy). Various state governments offer added subsidy, bringing the effective price even lower.Vida V1 Plus was discontinued, making top-spec V1 Pro the sole offering under Vida brand. Fast-forwarding to 2024, Hero MotoCorp has re-launched Vida V1 Plus at Rs. 1.15 lakh effective price (including FAME II central subsidy and portable charger).Hero Vida V1 Plus Launched – StoragePound to pound, 2024 Vida V1 Plus is Rs. 30,000 less expensive than top-spec Vida V1 Pro. This is a tempting proposition for buyers as the entry point to Vida lineup is now a lot more affordable than what was quoted at launch.Many States & UT Governments offer further subsidies to EVs. For example, Delhi residents can get Vida V1 Plus at an effective price of under Rs. 1 lakh. Rs. 97,800, to be precise. Other than Delhi, a few other States and UTs offer state-level subsidies as well, to take some burden off buyers for a faster adoption of electric mobility.Differences between V1 Plus and V1 ProThere are not a lot of differences between Hero Vida V1 Plus launched and top-spec Vida V1 Pro. Both share similar styling cues along with seating ergonomics and other componentry. V1 Plus and V1 Pro also share their technology and feature a 7-inch touchscreen dashboard. Top speed is the same at 80 km/h with both scooters as well.Differences lie around a few attributes to justify added price increment for top-spec Vida V1 Pro over Vida V1 Plus. For starters, V1 Pro packs a larger 3.94 kWh battery pack promising 110 km of range from a single charge. Whereas, V1 Plus has a smaller 3.44 kWh battery promising 100 km range. Despite having the same 6 kW electric motor, V1 Pro is 0.2 seconds quicker. More

New SplendorHero MotoCorp continued to post strong numbers both in domestic and global markets in January 2024 with most models showing off higher YoY salesHero MotoCorp has reported a total growth of 17 percent in terms of sales (domestic + exports) in January 2024. Total sales stood at 4,30,192 units in the past month, up from 3,56,679 units sold in January 2023.Hero MotoCorp Domestic Sales January 2024Hero MotoCorp has seen its sales grow by 19.49 percent in domestic markets to 4,17,534 units in January 2024 from 3,49,426 units sold in January 2023. It was also a MoM growth from 3,75,625 units sold in December 2023. Exports on the other hand saw an even higher percent growth of 74.52 percent to 12,658 units in January 2024. This was over just 7,253 units shipped in January 2023. MoM exports suffered a setback from 16,110 units shipped in December 2023.Hero Sales Breakup Jan 2024Taking into account domestic sales, Hero sold a total of 4,17,534 units in January 2024, up 19.49 percent over 3,49,426 units sold in January 2023. The best-selling model both in the company lineup and in the country was the Hero Splendor which featured at No. 1 on the list of top 10 two wheelers in January 2024 with 2,55,082 units sold. It was a YoY growth of 2.58 percent over 2,61,833 units sold in January 2023 to command a 61.09 percent share on the company’s domestic list.Sales of the HF Deluxe too improved by 64.56 percent YoY to 78,767 units in January 2024 from 47,840 units sold in January 2023 while sales of the Passion improved remarkably by 734.27 percent from just 3,601 units sold in January 2023. Hero Glamour too saw increased sales last month to 15,494 units, up 58.65 percent from 9,766 units sold in January 2023 while Destini 125 sales were up 31.74 percent to 14,458 units, as against 10,975 units sold in January 2023.Hero Sales Breakup Jan 2024 vs Jan 2023 – YoY performanceDestini scooter also found mention at No. 9 on the top 10 scooter list of January 2024 beating the Bajaj Chetak by a few units. YoY sales growth was also reported for the Hero Pleasure by 45.51 percent to 10,701 units in January 2024. Xoom 110 also saw sales growth to 3,527 units in the past month while the company gears up to launch the Xoom 160 in March 2024. It will take on the Yamaha Aerox 155 and the Aprilia SXR160. The new Xoom 160 is Hero’s first scooter to receive a liquid-cooled engine.Hero Xtreme 160/200 sales were up 242.67 percent to 3,389 units in January 2024 from 989 units sold in January 2023 while sales of the Xpulse 200 dipped YoY by 4.74 percent to 2,312 units in the past month. Outstanding growth was seen for the Hero Vida to 2,120 units sold last month from 450 units sold in January 2023 while there were also 1,266 units of Karizma 210 sold last month along with 376 units of the Maestro.Hero Sales Breakup Jan 2024 vs Dec 2023 – MoM performanceHero Exports Post 74.52% Growth in January 2024With 12,658 units shipped last month, the company has recorded a 74.52 percent YoY growth in exports over 7,253 units sold in January 2023. It was the HF Deluxe that saw most global demand rising by a near 90 percent to 4,638 units in January 2024 from 2,448 units sold in January 2023. The HF Deluxe currently commands a 36.64 percent share on this export list.Hunk exports were up by 116.13 percent to 3,551 units last month, however Splendor exports slipped by 13.64 percent to 1,672 units from 1,936 units exported in January 2023. Hero Glamour sales went up by 140.18 percent to 1,614 units while Xpulse 200 also saw higher demand by 55.72 percent to 735 units in January 2024. The export list for January 2024 also had the Maestro (260 units), Pleasure (96 units), Passion (90 units) and Karizma (2 units).Recent Launch – There is the new Hero Mavrick 440 that has been recently added to the company portfolio jointly developed by Hero and Harley. It is positioned in the premium segment and priced between Rs 2 lakh and Rs. 2.24 lakh (ex-showroom). It will take on much competition in its segment from the likes of Triumph Speed 400, Honda CB300R, Bajaj Dominar 400, KTM 390 Duke, Apache RTR 310, BMW G 310 R as well as the Harley-Davidson X440. More