Ather

Ather Energy reports yet another month of high sales and growth; this time at 7,435 units for September 2022Ather Electric ScooterFor starters, gone are the days when Ather was being judged on its monthly sales in the backdrop of limited sales. e2W industry is breathing much more freely today than a year early, or the year prior to that. And the industry is shaping up to make one and all take notice.Monthly sales today are a far cry today than the struggles early movers faced in trying to reach smaller sales goals of 1,000 units each month. And for the longest time, Ather Energy has been that one nugget that most have taken notice of. And kept a close eye on it.Ather Sales Sep 2022 – Q3 2022 SalesFor Ather, that number stood at 7,435 units last month. And it helps that the festive season is upon us. YoY sales are estimated to be up from 2,142 units at volume growth of an estimated 5.3k units. MoM growth is reported at 16 percent, up from 6,410 units in Aug ’22. Volume gain is reported at over 1000 units.The quarter ended is the best to date at total sales of 16,234 units in the last 3 months. Estimated sales for Q3 2021 stands at 5,682 units. Volume growth exceeds 10.5k units. In Q2 2022, sales were reported at 10,797 units. This takes H1 FY23 sales over the 27k mark to date. *2021 sales numbers are estimated, on the basis of % growth shared by Ather.Ather Electric Scooter Sales Sep 2022 and Q3 2022Best monthly sales in September 2022Ravneet S. Phokela, Chief Business Officer, Ather Energy “Ather had a great start to this festive season and has been experiencing strong momentum since the past couple of months. As a result of an improved supply chain, we recorded the best monthly sales in September, delivering 7435 units to our customers. We anticipate rapid growth in the coming months as we continue to work actively towards strengthening our supply chain.We have opened four new retail outlets this month and are now present across 45 cities with 55 Experience Centers. In October, we will add eight new outlets, which sets us up well to continue the strong sales momentum in the festive season.”Ather Energy growth and expansionWhile Ather Energy began its business operations in a contained manner, it has gone from city to city rather quickly in recent months. This has helped take the brand to newer markets, improve its footprint, and culminated in sales increase.Recent funding rounds have been earmarked for market expansion, dealerships, newer markets and sales growth. And from the looks of it growth plans are on target. More

Ather is an electric scooter and does not need to possess PUC certificate, but still this incident took placeAther electric scooter owner gets fined for not having a PUC certificateThis is not the first time we have seen illogical challans and fines from Police department. All automobiles that are subjected to travel on roads, can be fined by Police as a part of enforcing laws. We get it. It’s their job and is much needed to keep road users in check. But when things like this pop-up, it begs the question of how enforcing should the enforcers be?Ather 450X is currently in its 3rd gen avatar. It is one of the best premium electric scooters out there to be bought. It offers a reasonable range, good performance and is consistent. Icing on the cake is that it is also one of the safer electric scooters with no history of fire hazards. Now, one Ather user recently got fined for not possessing a PUC certificate. Yeah! It is bizarre. But it happened. Let’s take a look.Ather Electric Scooter Owner FinedAn Ather Energy product is a fully electric scooter with no IC engine to combust hydrocarbons to cause pollution. That means it does not emit any gases. No Carbon Monoxide, no Carbon Dioxide, no NOX emissions and no carbon soot either.PUC certificate means ‘Pollution Under Check’. Which is proof for ICE-powered vehicles that they are not emitting any pollutants over the permissible limit set for the class of vehicle that it lays in. This limit is set by concerned authorities in collaboration with various departments and boards.Ather electric scooter owner gets fined for not having a PUC certificateYet, an Ather 450X owner from Kerala has been fined Rs. 250 for not producing a PUC certificate when demanded. Offence committed according to the challan is, “Pollution Under Control Certificate (PUCC) not produced on demand”. Ather owner has been fined under Section 213(5)(e) of the Motor Vehicles Act, 1988.Ather CEO ReactsThe photo has now gone viral on social media. When a twitter user tagged Ather CEO, he responded with a “Sigh”. Another user, Rohan Khare had an interesting reply – Similar incident happened with me a year ago when Ather was still not very popular in Mumbai. I replied with, “Show me the exhaust pipe on my scooter and then I will show you the PUC record that you require”. He went home without paying any fine.This is not the first time that something hilarious like this has been done by the Police. There have been cases where a car driver has been fined for not wearing a helmet. A few weeks back, a guy in Kerala was fined for not having sufficient fuel in his motorcycle. This incident was later rectified by Kerala Police. They said that the fine was not for having low fuel, but for something else. Maybe the Ather electric scooter above is yet another case of being fined for incorrect reasons.Ather CEO reacts to the viral photoThere is some confusion as to whether Policemen should be allowed to stop citizens for random checks for documentation. In Karnataka, senior Traffic Police official has instructed citizens to not stop for random checking of papers done by policemen, unless they have violated a law.  More

Ather Energy reports its highest electric scooter sales in August 2022 at 6,410 units; YoY growth at 297 percentAther Electric ScooterWith continued investments coming its way, Ather has concentrated on improving its market reach. This is brought about through immersive experience centres. The newest centres were opened in Pune, Chennai, and Ranchi.Growth momentum portends good tidings for the electric two-wheeler industry. A space that has been growing continually and relies on future growth projections. This is in tandem with industry wide goals to reduce dependency on fossil fuels.Ather Electric Scooter Sales Aug 2 s022August 2022 has been phenomenal for Ather Energy. The brand reported sales at 6,410 units at growth just shy of 300 percent. A year earlier this number was closer to 1.6k units. Volume growth stands at almost 4.8k units. MoM sales are up from 2,389 units at 168.31 percent growth. Volume growth stood at just over 4k units.The EV manufacturer holds a leadership position in Kerala at 34 percent market share. The month just ended also saw Ather Energy roll out it’s 50,000th unit. While the company began sales operations a little over 4 years ago, it’s only in recent months that sales momentum has taken great strides.Ather Electric Scooter Sales Aug 2022Ather sales network and production growthWhat is amazing about Ather’s sales in August 2022 is that in a not too instant past these numbers barely touched the 1k mark. Current numbers reflect not just determined focus in production but also a reliable sales network. Over time, scope for business has improved with the company beginning sales in newer markets.In quicktime the electric two-wheeler space has become competitive and is showing signs of greater acceptance. For now, the e2W space remains dominated by e-scooters. And for now, business is simple at Ather. The company has followed a conservative path and relies on two scooters for all its sales, the Ather 450 Plus and Ather 450X. In July, the company was transitioning in prep for the launch of Ather 450X Gen 3. As such, it resorted to production shutdown for a considerable period.Growing momentum in Ather productionRavneet S. Phokela, Chief Business Officer, Ather Energy “We have registered the highest ever monthly sales figures, delivering 6410 scooters to our customers. The demand has always been strong, but we’ve been grappling with supply chain constraints. It is now that all the hard work on ramping up the supply chain is beginning to pay off, and we see growth in our production numbers.This growing momentum in production will ease the waiting period for deliveries, and that coupled with the ongoing distribution footprint expansion sets us up well for a great festive season.” More

Ather Energy celebrates 50,000th electric scooter production landmark – Ather 450X Gen 3 in Mint Green50,000th Ather Electric ScooterIn recent months, EV sales in India have punched in higher numbers. And this has gotten enthusiasts, potential buyers, and the market in general to take note. With a multitude of electric two-wheeler brands reporting sales growth, the e2W industry has collectively benefitted. Momentum is expected to tide the industry in the months to come and help further strengthen this space.Ather Energy too has been reporting promising sales. In July 2022, sales were just shy of 2.5k units. Growth trends have now culminated in Ather Energy reporting its first 50,000 units production milestone. Accelerated growth over the recent 12-month period has helped reach the milestone in quick time. Given current trends, and overall growth reported by most electric two-wheelers, these numbers are further expected to grow.Ather Electric two-wheeler sales growthWhile e2W sales are still a small fraction of total 2W sales, these numbers will continue to improve as per demand estimates projected. With a renewed interest in electric two-wheelers, largely led by e-scooters, the current marketplace is proving to be a place of trust. Initial skepticism is no longer as pronounced, and more people seem keen.This even though e2Ws are not really cheap-er than traditional two-wheelers, especially high-speed variants. Market behaviour reveals an acceptance for e-scooters, irrespective of price bracket. An indication that a growing number of buyers are placing their confidence in charging on the go over filling on the go.Machines. Moments. Milestones.Celebrating our sweet 50,000th & the electrifying journey that lead up to it! ??? pic.twitter.com/7KrfK4yXZt— Ather Energy (@atherenergy) August 30, 2022e2W charging networkIn the meantime, the charging infra network across cities continues to be strengthened. Such centres are also exploring opportunities of swapping charged batteries for drained ones. This in turn would help save time and culminate into an efficient approach.As the network grows, it instills more confidence and continues to bring e2Ws into a position of favour. Given the potential of 2W sales in India, the e2W space will grow leaps and bounds as the country moves towards proposed deadlines of limiting dependency on fossil fuels.Ather 450X Gen 3 ride rangeSince its first launch in 2018, Ather Energy has come a long way. With over 4 years of sales under their belt, the company has continued to work on its scooters to ensure they meet ever growing customer demand. The newest launch from the manufacturer was scheduled last month with the Ather 450X Gen 3 e-scooter.Equipped with a 3.7 kWh lithium ion battery, the 74 Ah capacity unit enables a ride range of 146 kms. This continuity on ride range improvement is another compelling reason that has improved market sentiment. More

2022 Ather 450X Gen 3 is identical to the Gen 2 in terms of looks as changes are limited to functionalitiesNew Ather 450X Electric Scooter Gen 3 vs Gen 2Ather Energy has delivered consistent performance and experience. 450X is the flagship electric scooter of this Bangalore based startup. Unlike other EV startups that have had a lot of failures, breakdowns, niggles and even fire hazards, Ather has little to none.Ather knows this too as they took a dig at other EV makers in a recent TVC. While the rest of the electric scooter market is chasing range or features, Ather is also proactively updating their electric scooter. In this regard, Ather 450X has been updated to Gen 3 and it will take Ather Energy’s ethos forward. We compare the two to understand all the updates 450X Gen 3 got over the preceding model.2022 Ather Electric Scooter Vs Old 450X – PowertrainWhen parked side by side, there is not a single thing that Ather has changed to create 450X Gen 3. Except for wider and better RVMs though. But that’s it. There’s not a single mark or a sticker or anything to differentiate between the two. So where are the differences then, well, they are under the skin.For starters, the most obvious change is a new larger battery. 2022 Ather 450X Gen 3 features a larger 3.7 kWh Li-ion battery over the 2.9 kWh battery pack on Gen 2. Due to an increase in cells, it is engulfed in a larger aluminium casing which is 20 mm longer and gets new mounting points on its chassis. This has resulted in roughly 4kg weight addition too.New Ather 450X Electric Scooter Gen 3 vs Gen 2With a bigger battery, range has increased. Claimed range or the ideal range in ideal conditions used to be 116 km on Gen 2 which is now increased by 30 km to 146 km. True range was 85 km and is now 105 km, a 20 km rise with Gen 3. Now, Gen 3 offers a 105 km true range in Eco Mode, 85 km in Ride mode and Warp Mode offers 65 km.Motor is retained as the Gen 2. With a bigger battery, load from the motor is now spread out between more cells and hence less heat is generated. Also factoring in the fact that longer range means less frequent charging, we can see better battery health too. But charging time is now increased by 55 minutes due to the larger battery.Feature Upgrades & PricingFor starters, rear tyre wrapped around the 12” alloy wheel, is now 100 section over 90 section unit on Gen 2. Front 90/90 tyre size is retained. Ather didn’t just slap an off-the-shelf MRF tyre and call it a day. They co-developed new tyres with MRF for the Gen 3, vastly improving the handling. Ather claims that the new tyres offer 22% better grip. This helps deliver better acceleration, better control on the road as well as reduces braking distance considerably. Take a look at the detailed walkaround video of the new Ather Gen 3 electric scooter below, by Anubhav Chauhan.[embedded content][embedded content]Other upgrades include a faster processor for the touchscreen dashboard along with double the RAM and storage at 2 GB and 16 GB respectively. Along with making the UI noticeably faster, larger storage allows Ather to offer voice commands and offline maps via an OTA update like found on Ola S1 Pro Move OS 2.2022 Ather 450X Gen 3 prices vary from city to city. It is priced at Rs. 1.39 lakh (ex-sh) in Delhi, a Rs. 1,000 increment and Rs. 1.55 lakh (ex-sh) in Bengaluru, a Rs. 5,000 increment. 450X Gen 3 mainly competes with Ola S1 Pro, TVS iQube, Bajaj Chetak and upcoming Simple Energy One which is expected to be the next market disruptor after S1 Pro. More

While a facelift for Ather was being speculated earlier, it is actually the third-gen 450X that will was launched todayNew Ather 450X Gen 3With competition gaining an edge in terms of features and range, it has become important for Ather to upgrade its product offerings. Towards that end, the company has launched an all-new Ather 450X and 450 Plus. Called Gen 3, it replaces the older Gen 2 versions from today onwards. Bookings and test rides also start today, while delivery commences from tomorrow.The updated New Ather 450X Gen 3 electric scooter will have more range and several new features. It already has the distinction of being one of the safest electric two-wheelers in the country, owing to its unblemished fire safety record.New Ather 450X and 450 Plus Gen 3 will have improved competencies against rivals like TVS iQube, Ola S1 Pro and Simple One. It can help boost sales, allowing Ather to move up in the list of bestselling electric scooters in the country. In June, Ather was at 5th place, ahead of Bajaj and TVS, while trailing Ola, Hero Electric, Ampere and Okinawa.Ather 450X Gen 3 PricesDespite a 25% larger battery, the increase in overall price of the Ather electric scooter is not that significant. Compared to the older Gen 2 Athers, price has been increased by about Rs 5k. Below are prices of new Ather 450X Gen 3 and 450 Plus Gen 3 in some cities across India. In Bangalore, prices of the new Ather electric scooter start from Rs 1.55 lakh, ex-sh (inclusive of FAME II and Ather DOT charger).Ather 450X and 450 Plus – Gen 3 New Prices2022 Ather 450X new Gen 3 – Bigger Battery2022 Ather 450X will have a larger capacity lithium-ion battery pack of 3.66kW. In comparison, the current model utilizes a 2.6kW battery pack. This new battery weighs 19 kg. With the larger battery, power output and range have been increased. It will vary based on the ride mode selected by the user.New Ather Electric Scooter – Gen 3This results in a certified range of 146 kms and a TrueRange of 105 kms. Ather claims that the new battery has 25% more capacity, and has 20% more life. It will now deliver 105 kms range in ECO mode, 85 kms range in RIDE mode, 75 kms range in SPORT mode and 65 kms range in Warp mode.New Ather electric scooter gets much better and grippier tyres. These are MRF tyres, which now deliver 22% better grip. This results in better acceleration, cornering and even better braking performance. Ather has also introduced a few new accessories like a new rear view mirror and side-step for pillion. Watch the new Ather 450X Gen 3 launch event in the video below.[embedded content][embedded content]New-gen Ather 450X will be getting some new features as well, which will be revealed at the time of launch. The current model has Bluetooth connectivity, turn-by-turn navigation, reverse mode, integrated 4G LTE SIM connectivity and a 4.2 inch touchscreen instrument console. Users who may have booked the older model will get delivery of new-gen Ather 450X and 450 Plus electric scooters.As of now, Ather 450X electric scooter users have free access to features like OTA updates, on-road access to customer support, UI updates, navigation and smartphone pairing to instrument console. This approach is likely to change, as Ather switches to a subscription-based model. From next year, all these services will be offered at an annual subscription price of Rs 2,400. More

The new Ather 450X will continue to rival premium electric scooters like Ola S1 Pro, Simple One and TVS iQubeNew Ather Electric Scooter Launch Date 19th JulyA lot of action has taken place in the electric two-wheeler segment in India which saw the introduction of many new players in recent months. With more new models slated to make an entry in the near future, it becomes imperative for existing players to stay relevant in this ultra-competitive environment.Ather Energy is one of the market leaders in the electric two-wheeler space in India today. It was recently reported that the Bengaluru-based EV startup is developing a facelift for its best-selling model 450X. A type approval document filed by Ather Energy was leaked a few days ago.New Ather Electric Scooter Launch DateOn their official Twitter, Ather Energy revealed the launch date of the new 450X. Ather has announced that the new Gen 3 450X electric scooter will be launched on 19th July. The way they have made the announcement, it is likely that the current version of 450X will be discontinued.Further, the new 450X is likely to be priced about Rs 6k more than the current model in ex-sh prices. The biggest update in the upcoming iteration of Ather 450X is a larger 3.66kW Lithium-ion battery pack in place of the existing 2.6kWh unit. The updated 450X will be available in two settings.New Ather Electric Scooter Launch Date 19th JulyIn the first setting, 450X gets five riding modes including Warp Mode, Sport Mode, Ride Mode, Eco Mode and the new Smart Eco Mode. The second setting, which seems to be a variant with some reduced battery capacity, gets four riding modes with no Warp mode on offer. In all probability, the second setting will be locked and only available to owners at some special requests.The larger battery pack will result in an increase in peak power output as well as a single-charge range. Peak power output for the new Ather 450X will be rated at 6.4kW whereas nominal power output will measure 3.1kW for the most aggressive Warp mode. Peak and nominal power outputs will vary according to the ride mode the user chooses.As far as range is concerned, the larger battery pack has resulted in a maximum range of 146km on a single charge for setting 1. For setting 2, the range strangely drops to 108km for a single charge. Both these figures are ARAI-rated and real-world range will expectedly differ from these figures.Updates in EquipmentAther will also make some tweaks to the e-scooter’s equipment as well. Currently, Ather 450X is loaded with features like full-LED lighting, a 4.2-inch touchscreen instrument cluster, Bluetooth connectivity, integrated 4G LTE SIM connectivity, Over the air (OTA) updates, onboard navigation, digital document storage, music & call controls, reverse mode, etc.However, sources tell Rushlane that features like OTA updates, navigation, User Interface (UI) improvements, smartphone integration to instrument console and on-road access to customer support which were offered free until now, will be offered as subscription services. From 1 January 2023, a user has to pay Rs 2,400 annually to avail the services mentioned above. All customers who are currently awaiting delivery of Ather 450X electric scooter, have the option to update their booking to the upcoming new gen 450X electric scooter. More