Ather

Ather Energy reports its highest electric scooter sales in August 2022 at 6,410 units; YoY growth at 297 percentAther Electric ScooterWith continued investments coming its way, Ather has concentrated on improving its market reach. This is brought about through immersive experience centres. The newest centres were opened in Pune, Chennai, and Ranchi.Growth momentum portends good tidings for the electric two-wheeler industry. A space that has been growing continually and relies on future growth projections. This is in tandem with industry wide goals to reduce dependency on fossil fuels.Ather Electric Scooter Sales Aug 2 s022August 2022 has been phenomenal for Ather Energy. The brand reported sales at 6,410 units at growth just shy of 300 percent. A year earlier this number was closer to 1.6k units. Volume growth stands at almost 4.8k units. MoM sales are up from 2,389 units at 168.31 percent growth. Volume growth stood at just over 4k units.The EV manufacturer holds a leadership position in Kerala at 34 percent market share. The month just ended also saw Ather Energy roll out it’s 50,000th unit. While the company began sales operations a little over 4 years ago, it’s only in recent months that sales momentum has taken great strides.Ather Electric Scooter Sales Aug 2022Ather sales network and production growthWhat is amazing about Ather’s sales in August 2022 is that in a not too instant past these numbers barely touched the 1k mark. Current numbers reflect not just determined focus in production but also a reliable sales network. Over time, scope for business has improved with the company beginning sales in newer markets.In quicktime the electric two-wheeler space has become competitive and is showing signs of greater acceptance. For now, the e2W space remains dominated by e-scooters. And for now, business is simple at Ather. The company has followed a conservative path and relies on two scooters for all its sales, the Ather 450 Plus and Ather 450X. In July, the company was transitioning in prep for the launch of Ather 450X Gen 3. As such, it resorted to production shutdown for a considerable period.Growing momentum in Ather productionRavneet S. Phokela, Chief Business Officer, Ather Energy “We have registered the highest ever monthly sales figures, delivering 6410 scooters to our customers. The demand has always been strong, but we’ve been grappling with supply chain constraints. It is now that all the hard work on ramping up the supply chain is beginning to pay off, and we see growth in our production numbers.This growing momentum in production will ease the waiting period for deliveries, and that coupled with the ongoing distribution footprint expansion sets us up well for a great festive season.” More

Ather Energy celebrates 50,000th electric scooter production landmark – Ather 450X Gen 3 in Mint Green50,000th Ather Electric ScooterIn recent months, EV sales in India have punched in higher numbers. And this has gotten enthusiasts, potential buyers, and the market in general to take note. With a multitude of electric two-wheeler brands reporting sales growth, the e2W industry has collectively benefitted. Momentum is expected to tide the industry in the months to come and help further strengthen this space.Ather Energy too has been reporting promising sales. In July 2022, sales were just shy of 2.5k units. Growth trends have now culminated in Ather Energy reporting its first 50,000 units production milestone. Accelerated growth over the recent 12-month period has helped reach the milestone in quick time. Given current trends, and overall growth reported by most electric two-wheelers, these numbers are further expected to grow.Ather Electric two-wheeler sales growthWhile e2W sales are still a small fraction of total 2W sales, these numbers will continue to improve as per demand estimates projected. With a renewed interest in electric two-wheelers, largely led by e-scooters, the current marketplace is proving to be a place of trust. Initial skepticism is no longer as pronounced, and more people seem keen.This even though e2Ws are not really cheap-er than traditional two-wheelers, especially high-speed variants. Market behaviour reveals an acceptance for e-scooters, irrespective of price bracket. An indication that a growing number of buyers are placing their confidence in charging on the go over filling on the go.Machines. Moments. Milestones.Celebrating our sweet 50,000th & the electrifying journey that lead up to it! ??? pic.twitter.com/7KrfK4yXZt— Ather Energy (@atherenergy) August 30, 2022e2W charging networkIn the meantime, the charging infra network across cities continues to be strengthened. Such centres are also exploring opportunities of swapping charged batteries for drained ones. This in turn would help save time and culminate into an efficient approach.As the network grows, it instills more confidence and continues to bring e2Ws into a position of favour. Given the potential of 2W sales in India, the e2W space will grow leaps and bounds as the country moves towards proposed deadlines of limiting dependency on fossil fuels.Ather 450X Gen 3 ride rangeSince its first launch in 2018, Ather Energy has come a long way. With over 4 years of sales under their belt, the company has continued to work on its scooters to ensure they meet ever growing customer demand. The newest launch from the manufacturer was scheduled last month with the Ather 450X Gen 3 e-scooter.Equipped with a 3.7 kWh lithium ion battery, the 74 Ah capacity unit enables a ride range of 146 kms. This continuity on ride range improvement is another compelling reason that has improved market sentiment. More

2022 Ather 450X Gen 3 is identical to the Gen 2 in terms of looks as changes are limited to functionalitiesNew Ather 450X Electric Scooter Gen 3 vs Gen 2Ather Energy has delivered consistent performance and experience. 450X is the flagship electric scooter of this Bangalore based startup. Unlike other EV startups that have had a lot of failures, breakdowns, niggles and even fire hazards, Ather has little to none.Ather knows this too as they took a dig at other EV makers in a recent TVC. While the rest of the electric scooter market is chasing range or features, Ather is also proactively updating their electric scooter. In this regard, Ather 450X has been updated to Gen 3 and it will take Ather Energy’s ethos forward. We compare the two to understand all the updates 450X Gen 3 got over the preceding model.2022 Ather Electric Scooter Vs Old 450X – PowertrainWhen parked side by side, there is not a single thing that Ather has changed to create 450X Gen 3. Except for wider and better RVMs though. But that’s it. There’s not a single mark or a sticker or anything to differentiate between the two. So where are the differences then, well, they are under the skin.For starters, the most obvious change is a new larger battery. 2022 Ather 450X Gen 3 features a larger 3.7 kWh Li-ion battery over the 2.9 kWh battery pack on Gen 2. Due to an increase in cells, it is engulfed in a larger aluminium casing which is 20 mm longer and gets new mounting points on its chassis. This has resulted in roughly 4kg weight addition too.New Ather 450X Electric Scooter Gen 3 vs Gen 2With a bigger battery, range has increased. Claimed range or the ideal range in ideal conditions used to be 116 km on Gen 2 which is now increased by 30 km to 146 km. True range was 85 km and is now 105 km, a 20 km rise with Gen 3. Now, Gen 3 offers a 105 km true range in Eco Mode, 85 km in Ride mode and Warp Mode offers 65 km.Motor is retained as the Gen 2. With a bigger battery, load from the motor is now spread out between more cells and hence less heat is generated. Also factoring in the fact that longer range means less frequent charging, we can see better battery health too. But charging time is now increased by 55 minutes due to the larger battery.Feature Upgrades & PricingFor starters, rear tyre wrapped around the 12” alloy wheel, is now 100 section over 90 section unit on Gen 2. Front 90/90 tyre size is retained. Ather didn’t just slap an off-the-shelf MRF tyre and call it a day. They co-developed new tyres with MRF for the Gen 3, vastly improving the handling. Ather claims that the new tyres offer 22% better grip. This helps deliver better acceleration, better control on the road as well as reduces braking distance considerably. Take a look at the detailed walkaround video of the new Ather Gen 3 electric scooter below, by Anubhav Chauhan.[embedded content][embedded content]Other upgrades include a faster processor for the touchscreen dashboard along with double the RAM and storage at 2 GB and 16 GB respectively. Along with making the UI noticeably faster, larger storage allows Ather to offer voice commands and offline maps via an OTA update like found on Ola S1 Pro Move OS 2.2022 Ather 450X Gen 3 prices vary from city to city. It is priced at Rs. 1.39 lakh (ex-sh) in Delhi, a Rs. 1,000 increment and Rs. 1.55 lakh (ex-sh) in Bengaluru, a Rs. 5,000 increment. 450X Gen 3 mainly competes with Ola S1 Pro, TVS iQube, Bajaj Chetak and upcoming Simple Energy One which is expected to be the next market disruptor after S1 Pro. More

While a facelift for Ather was being speculated earlier, it is actually the third-gen 450X that will was launched todayNew Ather 450X Gen 3With competition gaining an edge in terms of features and range, it has become important for Ather to upgrade its product offerings. Towards that end, the company has launched an all-new Ather 450X and 450 Plus. Called Gen 3, it replaces the older Gen 2 versions from today onwards. Bookings and test rides also start today, while delivery commences from tomorrow.The updated New Ather 450X Gen 3 electric scooter will have more range and several new features. It already has the distinction of being one of the safest electric two-wheelers in the country, owing to its unblemished fire safety record.New Ather 450X and 450 Plus Gen 3 will have improved competencies against rivals like TVS iQube, Ola S1 Pro and Simple One. It can help boost sales, allowing Ather to move up in the list of bestselling electric scooters in the country. In June, Ather was at 5th place, ahead of Bajaj and TVS, while trailing Ola, Hero Electric, Ampere and Okinawa.Ather 450X Gen 3 PricesDespite a 25% larger battery, the increase in overall price of the Ather electric scooter is not that significant. Compared to the older Gen 2 Athers, price has been increased by about Rs 5k. Below are prices of new Ather 450X Gen 3 and 450 Plus Gen 3 in some cities across India. In Bangalore, prices of the new Ather electric scooter start from Rs 1.55 lakh, ex-sh (inclusive of FAME II and Ather DOT charger).Ather 450X and 450 Plus – Gen 3 New Prices2022 Ather 450X new Gen 3 – Bigger Battery2022 Ather 450X will have a larger capacity lithium-ion battery pack of 3.66kW. In comparison, the current model utilizes a 2.6kW battery pack. This new battery weighs 19 kg. With the larger battery, power output and range have been increased. It will vary based on the ride mode selected by the user.New Ather Electric Scooter – Gen 3This results in a certified range of 146 kms and a TrueRange of 105 kms. Ather claims that the new battery has 25% more capacity, and has 20% more life. It will now deliver 105 kms range in ECO mode, 85 kms range in RIDE mode, 75 kms range in SPORT mode and 65 kms range in Warp mode.New Ather electric scooter gets much better and grippier tyres. These are MRF tyres, which now deliver 22% better grip. This results in better acceleration, cornering and even better braking performance. Ather has also introduced a few new accessories like a new rear view mirror and side-step for pillion. Watch the new Ather 450X Gen 3 launch event in the video below.[embedded content][embedded content]New-gen Ather 450X will be getting some new features as well, which will be revealed at the time of launch. The current model has Bluetooth connectivity, turn-by-turn navigation, reverse mode, integrated 4G LTE SIM connectivity and a 4.2 inch touchscreen instrument console. Users who may have booked the older model will get delivery of new-gen Ather 450X and 450 Plus electric scooters.As of now, Ather 450X electric scooter users have free access to features like OTA updates, on-road access to customer support, UI updates, navigation and smartphone pairing to instrument console. This approach is likely to change, as Ather switches to a subscription-based model. From next year, all these services will be offered at an annual subscription price of Rs 2,400. More

The new Ather 450X will continue to rival premium electric scooters like Ola S1 Pro, Simple One and TVS iQubeNew Ather Electric Scooter Launch Date 19th JulyA lot of action has taken place in the electric two-wheeler segment in India which saw the introduction of many new players in recent months. With more new models slated to make an entry in the near future, it becomes imperative for existing players to stay relevant in this ultra-competitive environment.Ather Energy is one of the market leaders in the electric two-wheeler space in India today. It was recently reported that the Bengaluru-based EV startup is developing a facelift for its best-selling model 450X. A type approval document filed by Ather Energy was leaked a few days ago.New Ather Electric Scooter Launch DateOn their official Twitter, Ather Energy revealed the launch date of the new 450X. Ather has announced that the new Gen 3 450X electric scooter will be launched on 19th July. The way they have made the announcement, it is likely that the current version of 450X will be discontinued.Further, the new 450X is likely to be priced about Rs 6k more than the current model in ex-sh prices. The biggest update in the upcoming iteration of Ather 450X is a larger 3.66kW Lithium-ion battery pack in place of the existing 2.6kWh unit. The updated 450X will be available in two settings.New Ather Electric Scooter Launch Date 19th JulyIn the first setting, 450X gets five riding modes including Warp Mode, Sport Mode, Ride Mode, Eco Mode and the new Smart Eco Mode. The second setting, which seems to be a variant with some reduced battery capacity, gets four riding modes with no Warp mode on offer. In all probability, the second setting will be locked and only available to owners at some special requests.The larger battery pack will result in an increase in peak power output as well as a single-charge range. Peak power output for the new Ather 450X will be rated at 6.4kW whereas nominal power output will measure 3.1kW for the most aggressive Warp mode. Peak and nominal power outputs will vary according to the ride mode the user chooses.As far as range is concerned, the larger battery pack has resulted in a maximum range of 146km on a single charge for setting 1. For setting 2, the range strangely drops to 108km for a single charge. Both these figures are ARAI-rated and real-world range will expectedly differ from these figures.Updates in EquipmentAther will also make some tweaks to the e-scooter’s equipment as well. Currently, Ather 450X is loaded with features like full-LED lighting, a 4.2-inch touchscreen instrument cluster, Bluetooth connectivity, integrated 4G LTE SIM connectivity, Over the air (OTA) updates, onboard navigation, digital document storage, music & call controls, reverse mode, etc.However, sources tell Rushlane that features like OTA updates, navigation, User Interface (UI) improvements, smartphone integration to instrument console and on-road access to customer support which were offered free until now, will be offered as subscription services. From 1 January 2023, a user has to pay Rs 2,400 annually to avail the services mentioned above. All customers who are currently awaiting delivery of Ather 450X electric scooter, have the option to update their booking to the upcoming new gen 450X electric scooter. More

Upcoming improved versions of Ather 450 Plus and 450X will have range of 108 km and 146 km, respectivelyAther Electric ScooterFor the benefit of its customers, Ather has provided the option to upgrade existing bookings. People who choose this option will get the newer models of 450 Plus and 450X when they are launched. The new models are expected to be available at a premium of around Rs 6k. That seems a small price to pay for significant improvements in performance and range.With rivals taking a lead in terms of range, it had become imperative for Ather to launch the updated versions of its electric scooters. For example, there have been multiple stories posted by Ola electric scooter users claiming a range of 200 km. TVS has also launched a new variant of iQube that has 145 km range.Ather Sales June 2022In its monthly report for June 2022, Ather has highlighted 9X YoY growth. A total of 3,231 units were sold in June 2022, as compared to about 359 units in the corresponding period last year. Sales have declined MoM. In May 2022, sales were at 3,787 units. This is a decline of 14.68% MoM.Ather continued to expand operations, adding new experience centres in Mangalore (Karnataka) and Thane (Maharashtra). Ather now has 43 experience centres, spread across 35 cities. In Kerala, Ather was the top selling EV brand in June with market share of 24 percent.Ather Electric Scooter Sales June 2022To boost sales, Ather has partnered with State Bank of India (SBI) for easy financing options for customers. SBI has been chosen for the job, as it has the largest banking network in the country. This will help accelerate EV adoption across the country. To promote the brand, Ather has partnered with Tamil Nadu Premier League (TNPL). It will be hosting the upcoming edition of TNPL as an associate partner.While Ather has stated that it is witnessing strong demand for its electric scooters across the country, challenges related to supply chain continue to impact operations in an adverse manner. Ather is working closely with its suppliers to ensure that effects of demand-supply gap could be minimized. The company is hopeful that the situation will start to improve in the coming months.New Ather 450 Plus, 450X specsUpgraded versions of Ather scooters will be getting a larger battery pack. As of now, Ather 450X is equipped with a 2.9 kWh battery pack. The newer model will have a 3.66 kWh battery pack, as revealed in leaked type approval certificate. New versions of Ather scooter will also have a more powerful motor that will offer an additional 0.4kW of max output. Current 450X has a 6kW PMS motor that generates 26 Nm of torque.With the larger battery pack, range of the Ather 450 Plus will increase to 108 km. Range of the existing model is 100 km. 450X newer model will have a range of 146 km, as compared to 116 km of the existing model. All these range numbers are applicable when the scooter is driven in Eco mode. Range will be less in case of Ride, Sports and Warp mode. More

With more power output and range on offer, we expect the updated Ather 450X to be more expensive than the current modelAther Electric ScooterWith Ola taking lead in sales, TVS launching updated iQube with more range, it is now time for Ather to give their electric scooter an update. Ather Energy is all set to launch an updated version of its primary seller 450X. 2022 Ather Electric Scooter 450X will come with some additional features and changes to its specifications.A leaked approval document filed by Ather Energy at the ARAI (Automotive Research Institute of India) in Pune, gives ideas regarding updates on the scooter. The updates aren’t drastic and yet they are likely to impact the riding experience of owners significantly.2022 Ather 450X Facelift – UpdatesFor starters, the updated Ather 450X will receive a new 3.66kW Lithium-ion battery pack which is an upgrade from the current 2.6kW unit. This has resulted in an increase in peak power and also affects the maximum range on a full charge positively. Also, Ather will offer the premium electric scooter in two settings.In the first setting, 450X gets five riding modes including Warp Mode, Sport Mode, Ride Mode, Eco Mode and the new Smart Eco Mode. The second setting, which seems to be a variant with some reduced battery capacity, gets four riding modes with no Warp mode on offer. In all probability, the second setting will be locked and only available to owners at some special requests.2022 Ather Electric Scooter 450X Facelift – Details LeakMore Power, More Range AvailableThe type approval document mentions that peak power output for the updated 450X will be 6.4kW in the most aggressive Warp mode. The nominal output stands at 3.1kW for the same mode. Peak and nominal power outputs decrease with a change in mode from Sport to Eco. For Sport Mode, peak and nominal output are rated at 5.8kW and 3.1kW respectively.By installing a more powerful battery, 450X will make some serious improvements as far as range is concerned. For setting 1, maximum range is rated at 146km and for setting 2 it strangely drops to 108km for a single charge. These are ARAI-rated figures and real-world range will expectedly differ from these figures.Change in dimensionsInterestingly, overall length and wheelbase of the updated 450X have been increased by 25mm and 9mm respectively from the current model. Overall, height has also been increased by 11mm although width remains the same. Although there is no mention of features, we expect Ather to make some tweaks to the scooter’s equipment as well. It could well be the first proper facelift given to Ather electric scooter.Currently, Ather 450X is loaded with features like full-LED lighting, a 4.2-inch touchscreen instrument cluster, Bluetooth connectivity, integrated 4G LTE SIM connectivity, onboard navigation, digital document storage, music & call controls, reverse mode, etc. Hardware setup on the electric scooter comprises telescopic front forks, rear mono-shock, and disc brakes on both wheels. More

Ather taunts other EV manufacturers as it hasn’t encountered a manufacturing flaw yet resulting in EV firesNew Ather Electric Scooter TVCPersonally, I don’t like trash talks. But when automotive manufacturers do it to one another, I’ll be sure to grab a bowl of popcorn and hop on the couch. We have seen something of this sort from Tata Motors often.Time and again Tata Motors has taken a dig at rivals Maruti and Hyundai over safety rating. One of them was when Tata Altroz called Maruti Baleno and Hyundai i20 for a crash date on Valentine’s day. Crash date, get it? Because Altroz had an impressive 5-star safety rating and others didn’t. Hyundai i20 later scored a 3-star rating by GNCAP and Maruti Suzuki Baleno however, scored a 0 star safety in Latin NCAP.Ather Follows Similar FormulaAther seems to have followed the trend too as they just took a dig at other EV manufacturers for their fire hazards. In the video, we can see Shreyas Seethapathy, battery designer at Ather Energy, digging into his bowl of ice cream while sitting on an autoclave in which batteries designed by him, are baking.Ather Energy further adds that the company has delivered consistent performance and range with its batteries and not making any tall claims. It also states that Ather’s batteries are designed for monsoons, winter, wind, sandstorms and also hot summers. According to Ather, the reason why Seethapathy is sitting on baking batteries is that he is confident about his battery designs not catching fire even after being baked for 3 hours.[embedded content][embedded content]In terms of EV batteries, Li-ion batteries or Li-Po batteries are used on premium electric scooters and Lead-acid batteries are used on cheaper electric scooters. But even though a bunch of scooters gets the same Li-ion batteries, they’re not designed the same. And India of all countries has a biodiversity that only a few countries have. We have every type of extreme temperature, extreme altitudes, extreme terrains and extreme road conditions (or the lack thereof) too.Designing an EV for India is tricky and on top of it, most electric scooters we see here, are not designed for India in the first place. Take Ola for example, the banana-shaped battery pack was designed by its subsidiary company Etergo for Europe. Europe has a much lower temperature than India and has much superior road conditions too. Revolt motorcycles were designed for China. Most other small EV manufacturers source their EV components from China. This is where Ather Energy shines. The Bengaluru-based startup has designed its scooters completely from the scratch in India, for India; instead of outsourcing its parts from China.Ather Electric Scooter Fire IncidentRecently, an Ather scooter caught fire at Ather’s Chennai experience centre. The company was quick to respond that the scooter in question was subjected to an accident and the battery was compromised. When the scooter was washed at the service center, it caught fire.When EVs are subjected to accidents where batteries are compromised, they are prone to catch fire. We saw this when esteemed automotive journalist Richard Hammond crashed a Rimac Concept One when the car rolled down a Swiss mountain. Till now, Ather scooters hasn’t caught fire due to manufacturing defects like some others. Whatever Ather is doing, seems to be working for consumers in India. More