Ather

New Ather Battery Protect warranty scheme is applicable to all new 450X purchases and existing Ather owners can avail it at an additional costAther Electric Scooter New 2023 ModelAther Energy was among the first to launch a premium electric scooter in India. It even took performance electric scooter crown for a long time as well. The company even claims that 450X is the first ever scooter of any kind to come with a built-in touchscreen and first-ever scooter of any kind to get on board Google Maps.At Ather’s Community Day held on January 7th, there was a lot of information divulged from Ather. There was a new OTA update, a new warranty scheme, a new seat, and colours as well. There was a lot of attention given to update software, user interface and Google Maps integration as well. Now that TVC is out, let’s take a closer look.2023 Ather 450x Electric Scooter DeliveriesElectric powertrains need a lot of fine-tuning with their software so as to extract most out of its potential. These softwares are updated periodically to ensure the user gets the most optimum experience. Ola calls it Move OS and Ather calls it AtherStack. Latter is now updated and is called AtherStack 5.0.Tarun Mehta – Co-Founder & CEO, Ather Energy, said “Ather 450, was the first-ever software engine (AtherStack) on any two-wheeler in India, probably even globally. It enabled first-in-market features like a touchscreen dashboard, onboard navigation, and remote diagnostics. Some of which barely even existed in luxury cars at that time. With a fluid new UI and Google Vector Maps, AtherStack 5.0 takes our touchscreen and maps experience to a whole new level.[embedded content][embedded content]AtherStacks 5.0 also enabled Ather to leverage its hardware to unlock new experiences such as AutoHold. Importantly, it allowed the company to roll out these new experiences to most of our existing customers as well, based on their scooter generation. AtherStack will continue to form a core of the company’s product strategy, allowing Ather to constantly keep enhancing its product experience on existing hardware platform.”2023 Ather Electric Scooter SpecsAs seen in AtherStack 5.0 TVC, Ather has revamped its user interface for touchscreen dash to incorporate gestures instead of taps. Logical refinement is found throughout. Google Maps now gets Vector maps with perspective change and even live traffic updates. After working on it for 2 years, Ather finally launched AutoHold, which helps in inclined terrains.2023 Ather Electric Scooter SpecsNew Warranty, Colours, SeatOne of the most important announcements Ather did on Community day is Ather Battery Protect. This is an extended warranty program that covers Ather EVs for up to 5 years or 60,000 km. There is a guarantee of 70% performance at the end of 5 years too. Ather Battery Protect is standard on every new 450X, while Gen 2 and Gen 3 owners can opt for it at an additional cost.2023 Ather Electric Scooter SpecsAlong with Neighbourhood charging and new colours for 450X, Ather also showed a plusher seat. This seat is free for everyone that attended Ather Community Day and others can avail it at an additional cost. Ather operates in the premium electric scooter space and rivals Ola, TVS, Bajaj and upcoming Simple One. Deliveries have started. More

Through 2022, Ather Energy reported sales at over 59k units; Sales in December was up at 9,187 unitsAther Electric Scooter Red Colour TeasedAther Energy has responsibly channelised its funding opportunities into growth stories. And embarked on a journey of rapid adoption of electric vehicles (EVs). No doubt customer benefits include the potential of EVs being less expensive to operate than fuel run ones.Even maintenance costs are suggested to be lower. But, Ather has left no stone unturned in showing up to meet customer demand. And this has been backed by a range of incentives that customers benefited through December.Ather Electric Scooter Sales Dec 2022Ather Energy reported December 2022 sales at 9,187 units. That is phenomenal YoY growth, up from 1,878 units. Volume growth stood at 7,309 units. MoM sales improved 27 percent, up from 7,234 units. Volume gain stood at 1,953 units. It goes without saying that as a year, 2022 has catapulted Ather Energy into one of the topsellers amongst EV manufacturers here.For this the company has reported significant growth, month on month. By year end, volumes had more than tripled. Through 2022, sales are reported at 59,123 units. In 2021, this number was reported at 17,272 units.Ather Electric Scooter Sales Dec 2022. Dec 2021 nos estimated based on growth % shared by Ather.As the year progressed, Ather sales progressively improved. At the end of Q1, sales stood at 7,458 units, up from 2,633 units in the comparable period. In the next quarter, sales surpassed the 10k unit mark for the first time, up from 1.5k units sold in Q2 2021. By the end of H1 2022, sales stood at 18,255 units, up from 4,131 units. Hereon, sales growth was reported at a faster pace.Ather Electric Scooter Sales 2022. 2021 nos estimated based on growth % shared by Ather.At the end of Q3 2022, Ather sales were reported at 16,234 units, up from 5,555 units. And Q4 sales have been larger than life at 24,634 units, up from 7,586 units. H2 2022 sales was reported at 40,868 units, up from 13,141 units.New Red Colour AtherRetail presence continues to improve. Alongside, the charging network across the country continues to expand owing to the efforts of multiple stakeholders. This further boosts customer morale as one isn’t burdened with range anxiety, as finding a charging point is easier today, than it was yesterday.Ather Electric Scooter Red Colour – Render by Nithin R.Market trends in recent months were more than favourable to EVs, especially electric scooters. To say the least, electric scooter sales have been doing well. The trend is particularly exciting in Tier 2 and Tier 3 markets. Ather has plans to launch new electric vehicles in the future. Later this week, on the 7th Jan 2023, Ather is expected to launch a new red colour option, that has now been teased.Discussions around EV adaption often broaches the subjects of reduced environmental impact, and lower fuel costs. The world over, discussions about the future of mobility take into consideration the far-reaching effects of fossil fuels. And, most plans point to lowering dependency on fuel run vehicles.Highest Monthly Sales In Dec 2022As more and more EV models become available from all manufacturers, it’s now becoming increasingly easy for customers to find an electric vehicle that meets their needs and preferences. And while Ather doesn’t sell a wide range of electric scooters, they sure understand customer preference.Ravneet Singh Phokela, Chief Business Officer, Ather Energy “We exit the year with strong sales momentum, and despite an industry dip of almost 40% in two-wheeler sales, our December retails grew by 26% over November. We continued expanding our retail footprint, adding 14 new outlets and are now present in 70 cities with 89 Experience Centres. With the year turning, continued industry momentum, and some exciting news lined up for us in January, we expect it to be a bumper month for Ather.” More

Ather currently has 450 Plus and 450 X electric scooters in its portfolio – They have plans to launch a few more in 2023Image for illustration purpose.Ather has been consistently driving sales by providing a unique experience to customers via their experience centers. Sales are complemented by consistent quality in service as well. Last month, Ather sales crossed 7,500 units, registering a 252.47% YoY growth and 7.82% MoM growth.Ather electric scooters come with a premium pricing. Despite that, they have managed to post solid sales growth over the years, especially in 2022. This year Ather electric scooter sales are likely to cross the 55k mark, registering a growth of over 230% YoY. In comparison, their rival Ola has sold close to 1.5 lakh scooters in 2022.New Ather Electric Scooter 2023To boost sales, Ather needs to launch an electric scooter which is priced in the Rs 80k to 1 lakh range. And it looks like we might get a new affordable Ather soon. The company is holding its community day on January 7th of 2023 and is expected to launch a new product.Earlier this year, a new electric scooter by Ather was spotted under testing and looks like it has the same flesh and bones as its premium sibling 450X Gen 3. Is this the new product that Ather will launch?Ather Electric Scooter Sales 2022. Dec nos estimated.Since Government’s subsidies will end in the future, Ather will likely launch a new scooter at a lower price point than its current products. Designing and developing a new chassis will incur heavy costs. Hence, this new scooter currently under testing, is likely to get the same aluminium space-frame chassis as 450X or use steel instead.But what about the features like a touchscreen, smartphone integration and the likes? Ather is likely to retain most of the features that are offered with the 3rd generation of 450X. Just like Ola S1 offers most of the features that are offered with the pricier S1 Air. Without these features, Ather might find it tough to market at around a price tag of Rs. 80,000 – 90,000.What To Expect?It is not yet sure if Ather will launch the recently spied budget model or the maxi-styled electric scooter that was patented in May 2021. There might not be any new launches at all. Instead, Ather might just introduce new colour schemes or limited editions of Gen 3 450X as well.Ather new electric scooter patentIf there is a new budget offering in the cards as spotted recently, it will have around 2.5 to 3 kWh worth of juice. This is comparable to what Ola offers with S1 Air at 2.5 kWh and S1 at 3 kWh. In contrast, 450X Gen 3 offers 3.7 kWh of battery.Ather’s upcoming budget scooter might be equipped to cover around 100km on a single charge while 450X Gen 3 is rated for a 146 km range. Official updates from Ather regarding these developments are not yet out. When launched this new model is likely to rival Ola S1 Air which is priced at Rs. 80K. More

As demand is expected to increase in the future, Ather has launched its second manufacturing facility in Hosur, Tamil NaduAther Electric ScooterAther has registered strong growth in November 2022, with YoY gain of 260.08%. A total of 7,234 units were sold in the month, as compared to 2,009 units in November last year.While YoY growth is commendable, MoM growth is down by -11.92%. Ather sales in October 2022 were higher at 8,213 units. This was something that was expected, as auto sales tend to taper off after the festive season. Ather has maintained its market share in November and expects sales to bounce back from January 2023 onwards.Production capacity expandedAther recently launched its second manufacturing facility in Hosur, taking overall production capacity to 420,000 units per year. As of now, the company is producing 600 scooters per day. It will soon be increased to around 1,500 units per day. Ather’s second manufacturing unit is twice as large in area, as compared to the first factory. It has 2 vehicle and 3 battery lines.While production has been boosted, Ather has ensured that there are no compromises on quality. It is among the EV brands that have had relatively fewer issues related to battery fire, low range, build quality, etc. Ather’s deep focus on quality continues, as more than 200 parameters are evaluated for every scooter that passes through the assembly line.Ather Electric Scooter Sales Nov 2022With increased automation, Ather has been able to reduce assembly time by 20%. Automation also helps reduce faults and defects linked to human error. A higher level of consistency and accuracy can be achieved with increased automation. However, the human element is still necessary, as there are tasks that machines cannot do. Ather currently provides direct employment to around 1,600 individuals.Ather has consistently expanded its retail footprint across the country. With increased production capacity, it has become imperative to explore newer sales hubs. Towards that end, Ather launched nine new retail outlets in November. The new outlets are located in Salem, Dwarka, Gurugram, Patna, Hassan, Jamnagar, Bengaluru and Tuticorin. With the new outlets, Ather has expanded its reach to 59 cities. It currently has 73 experience centres across India.Ather Electric Scooter Discounts, Offers – Dec 2022Ather is also working on reducing the acquisition burden on consumers. Even with FAME II subsidy, Ather 450 Plus and 450X are priced at Rs 1.34 lakh and Rs 1.56 lakh in Bengaluru. This is quite high, as compared to popular ICE-based scooter Honda Activa that is available at a starting price of Rs 75,000.Ather Electric Scooter Discounts / Offers Dec 2022To make it easier for consumers to switch to electric, Ather has launched a first-of-its-kind EV finance scheme in partnership with IDFC Bank. For example, Ather 450X with on-road price of Rs 1.62 lakh can be purchased at monthly EMI of Rs 3,456. This will be a 48-months loan with a fixed interest rate of 8.50%. Consumers will benefit from zero processing fee and low down payment of Rs 39,416. Down payment can be even lower in case the buyer opts for a vehicle exchange scheme. More

Ather Energy reports 3 digit growth in October 2022; Sales reported at 8,213 unitsNew Ather Electric ScooterHaving heralded the e2W industry growth story a good while before the dense marketplace it’s grown into today, Ather Energy continues to go from strength to strength. Where demand is concerned, Kerala, Maharashtra, and Karnataka are key markets. Alongside volume growth, the company is intent on its fast-charging grid expansion.That number gets a boost from the installing of 500 Ather fast-charging grids. In tandem with festive fervour, 250 units of Ather 450X were delivered on a single day during Diwali at Bangalore.Ather Electric Scooter Sales Oct 2022October 2022 sales peaked at 8,213 units. Sales growth is reported at 122 percent, up from 3,699 units. Volume growth stood at about 4.5k units. In September 2022 itself the company reported high sales volume at 7,435 units. And went in to outdo itself in October. MoM sales growth stood at 10.46 percent. Volume gain stood at 778 units.Ather sales keep up, and constitute a sizable chunk of the growing e2W industry. To support its sales growth, Ather Energy continues to expand on experience centres. Its retail presence benefits from 8 new centres. They are located at Pondicherry, Jodhpur, Mumbai, Bangalore, Chennai, Vellore, Ludhiana and Madurai.Ather Electric Scooter Sales Oct 2022Ravneet Singh Phokela, Chief Business Officer, Ather Energy said, “We’ve had a great festive season and have registered record sales over the past couple of months. This month we crossed 8000 retail sales, with demand coming from across the country. Importantly, the growth came from new as well as existing cities, and we expect this momentum to get stronger over the next few months.Having addressed the supply chain issues over the last few months, our focus is now on servicing the strong demand that we are seeing and ensuring that we keep the waiting period down to a bare minimum for our customers.In our endeavour to build accessible charging infrastructure to fast-track EV adoption, this month we achieved a major milestone of having installed 500 charging stations across India. This possibly makes us the biggest fast charging network for 2-wheelers in the country. We have also added eight retail outlets this month and are investing aggressively to ensure our scooters are easily accessible across the country.”e-Scooter sales fuels electric 2W industry growthElectric two-wheeler sales have gotten to where they have on the back of e-scooters. And within the industry, it’s the high-speed offerings that have the consumer market hooked. Ather Energy finds itself at a leading position where its product portfolio is concerned. Though small, the manufacturer sells e-scooters folks want to buy. More

Gen 3 made 6.2 kW of peak power in Warp Mode, Gen 4 Ather 450X is rated to make 6.4 kW of peak power in Warp ModeAther Electric ScooterIf you thought that Gen 3 Ather 450X marked the height of Bengaluru-based company’s R&D department for some time, you’re in for a surprise. We have come across an NCT type approval for a new 450X. This shows Ather’s relentless approach toward pushing out new electric scooters.This new document shows 450X as the base model even though that is less likely as 450 Plus is their base model. There are two settings, which indicate Gen 4 Ather 450 Plus will be launched alongside Gen 4 Ather 450X. Let’s take a look at all the changes.Gen 4 Ather 450X Homologated?Gen 4 battery capacity is still 3.66 kWh (Nickel Cobalt based). Which was up from 2.6 kWh of 450X Gen 2. Ather seems to have incorporated beefed-up cooling systems over the Gen 3 model. A beefier casing is also a possibility. We say this because Gen 3 battery pack used to weigh 19 kg in total, while Gen 4 battery pack weighs 22 kg.Even though the battery chemistry or cells seems to be the same, Gen 4 Ather 450X will come with more oomph. How much more oomph? One might ask. Gen 3 made 6.2 kW of peak power in Warp Mode, Gen 4 is rated to make 6.4 kW of peak power in Warp Mode. Sport Mode makes 5.8 kW, Ride Mode is rated at 3.2 kW, Smart Eco Mode is rated at 2.3 kW and Eco Mode is rated at 1.9 kW in terms of peak power.Gen 4 Ather 450X HomologatedThere is a “Setting 2” that is mentioned in the document which is likely to be Gen 4 Ather 450 Plus. This doesn’t get Warp Mode and the power figures for the rest of the modes are similar to “Setting 1” which is Gen 4 Ather 450X. Continuous power is now 3.1 kW in Warp Mode, down from 3.3 kW. Range for Setting 1 is 146 km and 108 km for Setting 2 which are largely similar to gen 3 products.Dimension ChangesAther is reportedly working on a new affordable model to rival Ola S1. It will have a smaller battery and fewer features. This new development is unlikely to be the aforementioned affordable model. Ather calls this 450X which is the company’s top-spec vehicle till now. This is likely to be a generational change like we saw with Gen 3. Just too early in the life cycle.Gen 3 had zilch changes to its dimensions over Gen 2. That is not the case with Gen 4 Ather 450X. Length is similar at 1,837 mm. Width is now 739 mm over 734 mm in Gen 3. Overall height is now 1,114 mm, down from 1,250 mm of previous generation. With Gen 4 Ather 450X, wheelbase has gone up by 1 mm.Looking at these changes, Ather could have gone for 10” wheels instead of 12”. Or this new 450X could very well offer a sporty and committed posture too, owing to its revised height. Whatever it is, that is cooking at Ather’s labs, will break cover in the coming months. This upcoming electric scooter will rival Ola S1 Pro, Hero Vida V1 Pro, Bajaj Chetak, TVS iQube and the likes. More