TVS Motors

A strong increase in two wheeler export volumes helped TVS register a decent YoY sales growth in September 2020
Post lockdown, as people start to go about their lives despite the continued threat of the pandemic, Indian automakers have started witnessing an upward trend in sales. The primary growth driver appears to be pent up demand from the last few dormant months, combined with a new found importance to personal transport. With festive season zooming in, things are likely to stay positive at least for the few more months.
TVS September 2020 sales

TVS Motor Co witnessed its overall sales grow by 14% to 327,692 units last month, compared to 315,796 units in September last year. In August 2020, the two and three wheeler giant post sales of 287,398 units. The company stated that production in September 2020 increased significantly despite continued supply chain bottlenecks due to the COVID-19 crisis.
As far as two wheeler sales are concerned, TVS posted sales of 313,332 units in September 2020 as against 300,793 units during the same month in 2019. Domestic market accounted for 241,762 units which is marginally better than September 2019 figure.
TVS Motor Sales Sep 2020
Last month, the Hosur-based manufacturer managed to dispatch 139,698 motorcycles and 103,877 scooters compared to 123,918 units and 118,612 units in September 2019 respectively. In terms of best sellers, it was the Apache which was No 1 seller in motorcycles, Jupiter was No 1 in scooters followed by NTorq. Top selling two wheeler for TVS last month was their XL Super moped, which is also the most affordable of them all.
Export performance
It seems, TVS Motor Co’s export operations did not get affected much by the pandemic as it posted a healthy growth of 19% last month. The company dispatched 85,163 units overseas as against 71,569 units in September 2019. Two wheeler exports accounted for 71,570 units which represented a YoY growth of 24%.
Quarterly performance
In the second quarter of the current fiscal year, TVS Motor Co’s overall two wheeler sales stood at 8.34 lakh units as against 8.42 lakh units during the same period last fiscal. The company shipped around 33,000 units of three wheelers in Q2 this year compared to around 43,000 units last year’s Q2.
The festive season is expected to offer a much needed shot in the arm for the sales momentum in October and November. The company doesn’t seem to have any big ticket launch lined up for the near future but would be hoping to maximize the potential of its existing portfolio.
Recently, TVS Motor Co invested a further INR 30 crore in Bangalore-based electric sportsbike startup Ultraviolette Automotive. The e-mobility brand is preparing to launch what is touted to be India’s most powerful electric sportsbike, the F77, next year. TVS itself is likely to expand its own e-scooter portfolio in the medium term.
Also Read –Hero MotoCorp Sales Sep 2020Royal Enfield Sales Sep 2020 More

With markets gradually opening, sales of two-wheelers has started gathering pace in recent months
TVS Motor Company has had a fruitful last month as far as the two-wheeler segment is concerned. Although YoY sales declined ever so slightly, the company has recorded appreciable growth when compared to sales in recent months which have been impacted by the novel coronavirus.
Domestic Sales

As far as gross domestic sales are concerned, the Hosur based OEM recorded 2,18,338 registries last month against 2,18,528 units sold during the same period last year. That is a difference of 190 units less than the previous year.
The manufacturer’s most affordable two-wheeler- XL moped turned out to be the most beneficial for the company as it recorded over 70,000 units sold in August 2020 as compared to 55,812 units sold in August 2019. That is a jump of 25.65 percent since last year. Jupiter although, recorded a dip of 9.46 percent from last year registered an impressive number and occupied the second position on the list. It sold 52,378 units last month as opposed to 57,849 units sold in August 2019.
TVS Domestic Sales Aug 2020
Next in line are the Apache RTR lineup (33,540 units), Ntorq (19,918 units) Sport (13,545 units), Radeon (9,435 units), Pep+ (8,823 units) and Star City (8,275 units) which recorded decent numbers. The Zest is one model that witnessed a drastic fall in numbers as it sold only 1,911 units last month as opposed to 9,076 units sold in August 2019.
The Apache RR310 is the company’s flagship product and caters to only a niche audience and hence it retailed only 364 units. The brand’s only electric scooter iQube sold just 23 units. On the other hand, Wego and Victor recorded zero sales since the former has been discontinued from the lineup and the latter is yet to be upgraded to the latest BS6 emission norms.
Exports
The Star City performed extremely well in the export sales as it registered a whopping 23,157 units in August. The company also retails a 125cc version of the Star City outside which is quite popular and sold 19,243 units last month. The Apache RTR series (6,610 units), Ntorq (3,199) and Sport (3,120) are the rest that have registered a four-digit export figure. The rest of the products have registered below par sales with Pep+, RR310 and iQube not exporting any units.
TVS Exports Aug 2020
However, total units exported exceeded YoY figures with a total of 57,499 units exported last month in comparison to 54,763 units during the same period last year. The company remains hopeful that in the coming months, sales will rise due to the need for personal mobility due to the ongoing crisis.
Also READ;Bajaj Sales and Exports Aug 2020Yamaha Sales and Exports Aug 2020
No
TVS Domestic
Aug-20
Aug-19
Diff
%
1
XL
70,126
55,812
14,314
25.65
2
Jupiter
52,378
57,849
-5,471
-9.46
3
Apache
33,540
26,402
7,138
27.04
4
Ntorq
19,918
25,578
-5,660
-22.13
5
Sport
13,545
5,393
8,152
151.16
6
Radeon
9,435
15,330
-5,895
-38.45
7
Pep+
8,823
9,565
-742
-7.76
8
Start City
8,275
7,028
1,247
17.74
9
Zest
1,911
9,076
-7,165
-78.94
10
RR310
364
290
74
25.52
11
iQube
23
0
23
–
12
Wego
0
2,152
-2,152
-100.00
13
Victor
0
4,053
-4,053
-100.00
–
Total
2,18,338
2,18,528
-190
-0.09

No
TVS Exports
Aug-20
Aug-19
Diff
%
1
Start City
23,157
12,872
10,285
79.90
2
Star City 125
19,243
16,446
2,797
17.01
3
Apache
6,610
10,186
-3,576
-35.11
4
Ntorq
3,199
2,868
331
11.54
5
Sport
3,120
4,455
-1,335
-29.97
6
Jive
640
480
160
33.33
7
Wego
608
1,614
-1,006
-62.33
8
Victor
480
1,440
-960
-66.67
9
Jupiter
184
312
-128
-41.03
10
XL
178
1,374
-1,196
-87.05
11
Radeon
80
2,360
-2,280
-96.61
12
Pep+
0
258
-258
-100.00
13
RR310
0
98
-98
-100.00
14
iQube
0
0
0
–
–
Total
57,499
54,763
2,736
5.00 More

The Ultraviolette F77 is slated to be launched sometime next year in a phased manner
Like in most parts of the world, India’s e-mobility scene has been spearheaded by disruptive startups rather than well established mainstream players. However, the big names usually do support such startups in the form of funding or a technological partnership.
Ultraviolette Automotive

Bangalore-based high-performance electric motorcycle startup Ultraviolette Automotive which has come up with the snazzy F77 sportsbike has received an additional investment of INR 30 crore through series B funding from TVS Motor Company. The new investment is expected to the young EV startup the much needed shot in the arm to realize its goal of launching India’s first high-performance electric motorcycle.
The first product
The Ultraviolette F77 pre-production prototype which was unveiled at in November 2019 is a product of a three-year research and development project. The electric sportsbike not only looks snazzy, it also incorporates advanced technologies and modern connectivity.
Founders Narayan and Niraj with the F77 1.0
Speaking about the future plans, the company’s founder and CTO Niraj Rajmohan stated that the team has already made several positive strides on the concept in preparation for the production version. The motorcycle benefits from advanced simulation-based development process and multi-level safety systems. The motorcycle is being tested on track as well as on road and several improvements have already been made over the pre-production concept.
Specifications
The Ultraviolette F77 is powered by a 25 kW (33.5 hp) PMSM (Permanent Magnet Synchronous Motor) which has an impressive torque output of 90 Nm. It is capable of accelerating from 0-100 kmph in 7.5 seconds on its way to a claimed top speed of 147 kmph. The bike is equipped with 3 units of modular removable lithium-ion battery packs with a max capacity of 4.2 kWh. Standard charging takes 5 hours while fast charging takes 1.5 hours.
The F77 has a claimed range of 130 to 150 km on a single charge. The motorcycle employs a single-reduction gear to transfer drive to the wheel and it also has a reverse mode. Riding modes include Eco Mode, Normal Mode and an Insane Mode.
Equipment
Salient features of the tech-laden Ultraviolette Automotive F77 include a comprehensive infotainment system which includes LED headlamp and taillight, dual-channel ABS, USD front fork, rear monoshock, 4G LTE connectivity, OTA updates, GPS enabled vehicle locator, ride analysis and geo fencing, multiple onboard sensors to enable various features, preventive maintenance, diagnostics and analysis.
Launch
The series B funding from TVS Motor Company would come in handy for Ultraviolette Automotive to move ahead with the planned launch of F77 next year in a phased manner. The motorcycle is expected to be introduced in select markets before it is made available across the country in due course. More

Earlier, Royal Enfield had announced a similar service option to their customers
TVS has begun a doorstep service option carried out by expert technicians at your doorstep, with the commitment of genuine pricing and spare parts. It goes without saying, protocols are designed around safe and hygienic practices while servicing a TVS vehicle, Temperature check of technicians, Protective gear for technicians, Contact-less service, and Online Payment. 

Customers can use a washing coupon for a bike wash when visiting the workshop as this is an activity difficult to carry out in  public area. The convenient service solution sees bike technicians resorting to a mobile workshop on their bikes. Fitted with panniers, and storage boxes, tools are carried for service on location. This also includes oil change.
TVS Motor’s ‘Expert on Wheels’ programme oversees periodic maintenance service for customers at their doorstep. The programme is available at over 300 dealerships nationwide, and lets customers avail servicing as per their convenience. All TVS two wheelers from the Apache motorcycle range to XL Super moped to Jupiter scooter and Star City commuter bike – will be serviced under this.

Dealerships are guided by current safety protocols pertaining to sanitisation, and PPE suits for staff on call. Thermal scanning ensures regular temperature checks, and digital payments reduce risks attributed to physical contact.
Expert on wheels doorstep service is designed for bike and scooter maintenance. This new service can be booked through a phone call, and a time slot fixed as per customer convenience. Apart from being able to maintain physical distancing, the service comes with the guarantee of genuine spare parts, and pricing. A service flier for TVS dealer in Ahmednagar says service at your doorstep could be booked in Rs 399.

With lockdown having had unprecedented outcomes, customer service, and Road Side Assistance (RSA) access helps address customer concerns. To ensure systemic maintenance access for all, free service, warranty, and AMC package deadlines were extended to ensure no-one misses out cause of lockdown.
Warranty and service extensions were first extended to June end, and then extended to July 31, 2020. This meant, free service of vehicles due between March and April 2020, and those with warranty expiration between March 1 and April 30, 2020, were redeemable till till July 31, 2020.
With August 2020 here, TVS Motor has revised the price list for its BS6 range. For a number of bikes, this is a second price hike in quick succession. TVS Radeon is available at a price of Rs 59,942, and the range topping disc variant costs Rs 65,942 now. TVS Apache and Ntorq price range is revised at just over a grand each. Ntorq Race Edition in yellow and black colour scheme has been launched. TVS Zest BS6 was launched in end of July, and price remains unchanged. The Jupiter BS6 scooter price too was revised last month, and is currently untouched. More

Following its BS6 compliancy update, TVS Ntorq and Apache motorcycle prices have been revised twice now in quick succession
Speaking about the Ntorq scooter – Available as a BS6 scooter since March 2020, updates were limited to emission upgrades. At the time, the price hike was in the range of 6.5k to 9k, depending on variant.

TVS Ntorq BS6 starting price point was listed at Rs 65,975 over Rs 59,462 for the BS6 version. BS6 Ntorq disc brake was listed at Rs 69,975 over the outgoing model at Rs 59,995. BS6 Race edition retailed at Rs 72,455 over Rs 64,925. All prices ex-sh, Delhi. This was the prices in June 2020.
And now, within two months, price has been hiked by a grand. NTorq drum brake variant price is revised from Rs 66,885 to Rs 67,885; Ntorq Disc variant from Rs 70, 885 to Rs 71,885, and Race Edition from Rs 73,365 to Rs 74,365. Within a few short months, Ntorq range has had a price revision ranging from over 8k to over 11k.

Apart from increasing prices of the Ntorq, TVS has also launched a new colour variant under the Race Edition. Until now, only Red and Black colour option was on offer with Ntorq Race Edition. From now, it is also being offered with Yellow and Black colour. Bookings have opened. Price is Rs 74,365, same as the Red colour.
BS6 TVS Apache RTR price is now revised by Rs. 1,050 and is priced at Rs. 128,550, up from of Rs. 127,500, ex-sh, Delhi. When the BS6 RTR 200 4V was launched, it was listed at Rs 1.24 lakh (ex-sh, Delhi) at a price increase of about 12k from the BS4 model. BS6 Apache RTR 200 4V price was raised by 2.5k in 2020 an May 2020, making the current hike, the second such increase.
TVS Apache / Ntorq – New price list

BS6 TVS Ntorq is powered by a 124.8cc with FI. It returns 9.4 hp at 7,000 rpm, and 10.5 Nm of peak torque at 5,500 rpm. Fuel tank capacity is now increased to 5.8 litres from the earlier measure of 5 litres. Weight increase is listed as 1.9 kg, and total kerb weight at 118 kg. Presented as a premium scooter, TVS manufactures 25k units a month, and reported growth of 24 percent in segment that declined by 17 percent. TVS’ bestselling scooter is the Jupiter.
TVS Ntorq Sales
In June 2020, TVS Ntorq sales was reported at 18,680 units at 14.07 percent sales decline from Rs 21,738 units sold in June 2019. Launched in February 2018, the automaker announced 4 lakh units sold in December 2019. A little over 100 days later, that number was just below 5 lakh units when FY20 came to an end. By the, the country was already under complete lockdown owing to Covid-19 pandemic. As activity resumed in May, sales resumed. It’s safe to say, TVS Ntorq sales have surpassed 5 lakh units, but are in fact closer to 5.5 lakh units at the end of July 2020. More