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      TVS Confirms Norton Motorcycles India Launch By 2025 End

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      Norton Motorcycles India Launch
      Five years after TVS Motor acquired the iconic British motorcycle brand, Norton Motorcycles, the company has deemed it fit to finally launch it in India. The company has revealed an estimate time frame for Norton Motorcycles to launch in India to rival other retro classic motorcycle brands like Royal Enfield, Triumph, Harley-Davidson, Jawa and Yezdi among others.
      Norton Motorcycles India Launch
      The iconic British motorcycle brand, Norton Motorcycles, has been a popular choice among buyers who are looking for a retro treat. Currently, the company offers three motorcycles – Commando 961, V4SV and V4CR. The prices for these motorcycles range from around Rs 20 lakh and Rs 50 lakh.
      Norton Commando 961
      Norton Motorcycles was acquired by TVS Motor around five years ago and it has been a highly anticipated launch since this acquirement. Now, TVS Motor has confirmed that Norton Motorcycles will be introduced in India by the end of the year 2025. Probably via the CBU route, now that India-UK free trade agreement is expected to bring automotive tariffs from 100% to 10%, under a quota.
      These three aforementioned motorcycles might launch initially through CBU route and serve as Halo products for Norton Motorcycles in India to set foot in the ground. These will be shipped into our market from the company’s facility in Solihull, UK. Soon, we should expect local manufacturing of smaller-capacity motorcycles to compete in the 350cc-450cc motorcycle segment.
      Norton V4CR
      What to expect?
      Speculations suggest that Norton Motorcycles is branching out its operations and is developing two new platforms. One of these will displace around 450cc (probably a single-cylinder unit) which should act as its most affordable offering. Second motorcycle could be a middle-weight offering that might displace around 650cc (probably a twin-cylinder unit).
      With the historic India-UK FTA (Free Trade Agreement), both nations are poised to boost trade and revenue. This FTA will benefit British automakers too as tariffs could be reduced to just 10% down from around 100%. While the small-capacity motorcycles look like a foggy future, the launch of Commando 961 or V4SV or V4CR or all or some by 2025 end is more likely.
      Norton V4SV
      TVS Motor acquired Norton Motorcycles for around Rs 153 Cr, which looks like a relatively small sum in the grand scheme of things. There has been a significant investment of around Rs 1,000 Cr from TVS and the roadmap is set to launch six new motorcycles by 2027 end. More

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      2025 TVS Sport Gets New ES+ Variant – Launch Price Rs 61k

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      2025 TVS Sport ES+One of India’s leading 2W and 3W manufacturers, TVS Motor, has just launched a new variant with its Sport budget commuter motorcycle. This is TVS’ most affordable motorcycle and is positioned below the Star City+ and Raider 125. This Splendor rivalling commuter bike now gets attractive new colours with this new variant too. Let’s take a closer look.
      2025 TVS Sport
      The budget commuter motorcycle segment in India is vastly dominated by Hero MotoCorp with its evergreen Splendor lineup. Challenging this motorcycle is TVS Sport which offers a larger engine and associated performance and undercuts in pricing as well. With the 2025 Sport, TVS has launched a new variant to boost its appeal further.
      2025 TVS Sport Price List
      Called Self Start ES+, this new variant is priced at Rs 60,881 (Ex-sh, Delhi). 2025 TVS Sport Self Start ES+ is slotted above Self Start (ES) Alloy Wheels variant priced at Rs 59,881 (Ex-sh, Delhi) and below Self Start (ELS) Alloy Wheels variant priced at Rs 71,785 (Ex-sh, Delhi). One can call Self Start ES+ a mid-variant between the other two.
      2025 TVS Sport ES+ is offered in two colours and they stand out from other colourways offered with the remaining two variants. These include Grey Red and Black Neon. These colourways have nice finishes and minimalist graphics on fuel tank. Front headlight cowl and front mudguard are colour-coded too.
      2025 TVS Sport ES+ Grey Red
      Interestingly, ES+ is the only variant that gets a black pillion grab rail, while the other two variants get a Silver finish. One could say that ES+ is the sportiest version of TVS Sport commuter. ES+ is also the only variant in Sport’s lineup to get pinstriping on alloy wheels and these pinstriping are also colour-coded and not random, which is a nice touch.
      What does it get?
      Components of TVS Sport are pretty basic, owing to its market positioning and price tag. It gets RSU telescopic front forks and twin shock absorbers at the rear. Drum brakes are the only option to bring this motorcycle to a halt. There’s a 10L fuel tank and the kerb weight of this motorcycle is 112 kg and has a ground clearance of 175 mm.
      2025 TVS Sport ES+ Black Neon
      Powering this motorcycle is a 109.7cc single-cylinder air-cooled fuel-injected engine that is rated to deliver a peak power of 8.08 bhp at 7,350 RPM and 8.7 Nm of peak torque at 4,500 RPM, mated to a 4-speed gearbox. The top speed is 90 km/h. More

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      TVS Sales April 2025 – Steady Growth YoY, MoM, Domestic, Exports

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      2025 TVS Apache RR 310TVS Motor has announced the sales performance for the month of April 2025. The company sold a total of 4,43,896 units across domestic and export markets. These include motorcycles like Apache and Raider, scooters like Jupiter and Ntorq, iQube electric scooters, XL mopeds and a slew of 3W vehicles. Let’s take a look at what the numbers have got to say.
      TVS Sales April 2025
      In the month of April 2025, TVS sold a grand total of 4,43,896 units (2W + 3W). When compared to the 3,83,615 units sold in April 2024 and 4,14,687 units sold in March 2025, TVS registered 15.71% YoY and 7.04% MoM growth with a volume gain of 60,281 units YoY and 29,209 units MoM.
      Breaking the grand total, TVS sold 3,27,016 units in the domestic market and shipped 1,16,880 units in the export markets. TVS registered 7.89% YoY and 8.56% MoM growth with respect to domestic market and registered 45.18% YoY and 3.01% MoM growth in export markets. The domestic market accounted for 73.67% of company’s total sales, while exports accounted for 26.33%.
      Volume gain in domestic market was 23,909 units YoY and 25,793 MoM, while it was 36,372 units YoY and 3,416 units MoM. TVS Motor sold a total of 4,30,330 2W last month, across both domestic and export markets. TVS registered a 14.88% YoY and 7.55% MoM growth, gaining 55,738 units in volume YoY and 30,210 unuits in volume MoM.
      TVS Sales April 2025 – YoY
      Domestic market accounted for 75.21% of company’s total 2W sales and exports for 24.79%. 2W domestic sales stood at 3,23,647 units with 7.36% YoY and 8.74% MoM growth. At the same time, 2W exports stood at 1,06,683 units with 45.86% YoY growth and 4.08% MoM growth in April 2025.
      2W & 3W sales breakup
      Of this, 2,20,527 units were motorcycles with 17.23% YoY growth over 1,88,110 units from last year with 32,417 units gained in volume and 12.09% MoM growth over 1,96,734 units sold a month before with 23,739 units gained in volume. Motorcycle sales alone accounted for 51.25% of TVS’ total 2W sales.
      Next is scooters with 1,69,741 units sold and 39.44% market share in total 2W sales. When compared to the 1,44,126 units sold a year ago and 1,66,297 units sold a month before, there was 17.77% YoY and 2.07% MoM growth. TVS’ iQube lineup sold 27,684 units with 59.08% YoY and 2.78% MoM growth. At 40,062 units, we have TVS’ XL mopeds with 5.42% YoY decline and 8.74% MoM growth.
      TVS Sales April 2025 – MoM
      TVS Motor’s total 3W sales stood at 13,566 units with 50.35% YoY growth over 9,023 units from April 2024 and 6.87% MoM decline over 14,567 units sold a month before. In 3W segment, exports play a crucial role with 75.17% market share selling 10,197 units and domestic sales at 24.83% with 3,369 units. More

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      TVS Apache RTX 300 ADV Spied – MD Sudarshan Venu Testing The Upcoming Motorcycle

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      Apache RTX 300 ADV SpiedTVS Motor Company is getting ready to enter the booming adventure motorcycle segment in India with its upcoming Apache RTX 300. Fresh spy shots have now emerged online, revealing the bike testing alongside its most likely rivals – Royal Enfield Himalayan 450 and KTM 390 Adventure, hinting that TVS is benchmarking its new ADV against all key contenders in the mid-capacity ADV category. It is also expected to compete with the Suzuki V-Strom SX 250 and Yezdi Adventure.
      TVS MD Spotted Testing the Bike
      Interestingly, TVS MD Sudarshan Venu himself was spotted riding the RTX 300. This suggests the bike is in its final stages of development, with a launch expected within the next two to three months. Apache RTX 300 will mark TVS’s first ever entry into the adventure segment, a category that has gained serious momentum in recent years.
      Apache RTX 300 ADV Spied
      Design-wise, the Apache RTX 300 looks like a well-built, true adventure tourer. It features a tall stance, upright riding posture, long travel suspension, knobby tyres, an upswept exhaust and what appears to be a split seat layout. The spy images reveal a semi-faired body and a muscular fuel tank. It also gets a luggage rack, sleek LED turn indicators, LED tail light, and high-mounted handlebars for relaxed touring ergonomics.
      The front forks are USD units finished in black, matched to a rear monoshock. We expect a 19-inch front and 17-inch rear wheel combo. Braking will be handled by petal discs on both ends and switchable dual-channel ABS is likely to be offered.
      Apache RTX 300 ADV Spied
      Powerful New 300cc Engine
      The TVS Apache RTX 300 will be powered by the brand’s new RT-XD4 engine, which was showcased during the 2024 MotoSoul event. This is a 299cc liquid-cooled DOHC 4-valve motor, expected to churn out around 35 bhp and 28.5 Nm. It will be paired with a 6-speed gearbox, slipper clutch, and a bi-directional quickshifter.
      Modern Tech and Connectivity
      Interestingly, it will not get a horizontal TFT instrument cluster like the Apache RTR 310 or RR 310. Instead there is a horizontal unit, likely featuring Bluetooth connectivity, navigation, call and message alerts via the TVS SmartXonnect app, and possibly music controls. These features would give it a tech edge in its class.
      TVS has already trademarked the Apache RTX name, and with multiple real-world sightings and the company MD riding the bike himself, the official launch seems imminent. Expect the Apache RTX 300 to launch in the next 2-3 months, with an expected price starting from around Rs 2.4 lakh to Rs 2.7 lakh (ex-showroom). More

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      TVS Apache RTS X Patented Before Launch – KTM 390 SMC R Rival

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      TVS Apache RTS X PatentedOne of India’s leading scooter and motorcycle manufacturers, TVS Motor, is keen on extending its portfolio in the country. The company currently operates a slew of scooters and motorcycles across multiple body styles. However, a Supermoto bike is not one of those body styles, which could change in the future.
      TVS recently showcased a Supermoto Concept at 2025 Auto Expo. It is called TVS Apache RTS X and it is a raunchy Supermoto motorcycle that grabs a lot of attention. Design of the same is now patented in India. Does this indicate launch intentions? Is there a place in India for Supermoto bikes? Let’s take a closer look.
      TVS Apache RTS X Patented
      TVS Apache RTS X Design
      An OEM usually gets a design patented to protect its IP (Intellectual Property) from being replicated by someone else. Which usually means launch intentions. However, OEMs also tend to patent the designs of their concept vehicles as well. This is the case with Apache RTS X Supermoto bike.
      The patented design is of the concept and not of the production-spec version. This could mean that TVS is working on a Supermoto bike, but it has not been officially confirmed. Considering TVS’ presence in racing and fanbase around stunts and enthusiasm, one can expect a production version of Apache RTS X.
      TVS RTS X Supermoto Concept
      In the concept form, TVS Apache RTS X is a raunchy Supermoto motorcycle that looks like it came straight out of a Cyberpunk world. We can see an alienistic front fascia with a short beak. Handlebars are of an upright type and lend a commanding riding position. Fuel tank is large and is complemented by muscular tank shrouds.
      The first Indian Supermoto?
      Concept has a keyless go and the ignition key is a red button situated on fuel tank, which is an interesting approach. Instrumentation is fully digital, handled by a pill-shaped screen. Rear subframe is a fancy one with integrated tail lights and an exhaust system. It houses a rear mono-shock suspension setup and a fancy swingarm too.
      TVS RTS X Supermoto Concept
      Wheels might be 17-inch units at both ends, wrapped with fat tyres. Front gets USD telescopic forks which are likely to be fully adjustable for compression and rebound. Suspension will also have long travel, offering high ground clearance, which is a common trait in Supermoto genre.
      Powering the TVS Apache RTS X motorcycle is the RTXD4 engine that displaces 299cc and is a single-cylinder liquid-cooled unit with DOHC 4V head. This engine is capable of generating 35 bhp of peak power and 28.5 Nm, mated to a 6-speed gearbox. The concept seen in these design patents weighs 144 kg and can hit 60 km/h in 2.8s and 100 km/h in 6.3s. If launched, TVS Apache RTS X will be the first Indian Supermoto bike.
      Also read – TVS Apache Electric bike patented More

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      2025 TVS Apache RR 310 Launched With Advanced Features – New Colour, BTO Options

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      2025 TVS Apache RR 310TVS has officially launched the upgraded 2025 Apache RR 310, its flagship supersport motorcycle, in India. The new model marks the 20th anniversary of the TVS Apache brand and celebrates a global milestone of over 6 million Apache customers. The updated RR 310 now complies with the latest OBD-2B norms and comes loaded with advanced features, new customization options, and a striking new colour scheme inspired by TVS’ racing legacy.
      Premium Enhancements
      First introduced in 2017, the Apache RR 310 has carved a niche for itself in the super-premium motorcycle segment. The 2025 iteration draws inspiration from the TVS Racing bike that competed in the Asia Road Racing Championship, clocking a best lap time of 1:49.742 seconds and reaching a top speed of 215.9 km/h.
      2025 TVS Apache RR 310
      The motorcycle retains its 312.2cc reverse-inclined DOHC engine, producing 38 PS at 9,800 rpm and 29 Nm of torque at 7,900 rpm. It features four riding modes – Track, Sport, Urban and Rain – to suit various road and weather conditions.
      New Segment-First and Rider-Focused Features
      The 2025 Apache RR 310 introduces segment-first features, including:
      – Sequential Turn Signal Lamps (TSL)– Cornering Drag Torque Control (RT-DSC)
      Other rider-focused additions include:
      – Launch Control (RT-DSC)– Gen-2 Race Computer with multilingual support– New 8-Spoke Alloy Wheels
      New Sepang Blue Race Replica & BTO Customizations
      One of the most visually striking additions is the Sepang Blue Race Replica colour scheme, inspired by the TVS Asia One Make Championship race bikes. This paint option joins the existing Red and Bomber Grey colour choices.
      TVS continues to offer BTO (Built-To-Order) customization options, allowing riders to personalize their bikes with:
      – Dynamic Kit – Rs 18,000– Dynamic Pro Kit – Rs 16,000– Race Replica Colour – Rs 10,000
      Apache RR 310 – Price List (Ex-Showroom India)
      – Red (without quickshifter) – Rs 2,77,999– Red (with quickshifter) – Rs 2,94,999– Bomber Grey – Rs 2,99,999
      Bookings for the 2025 Apache RR 310 are now open across TVS dealerships.
      Commenting on the launch, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “Since its debut in 2017, the TVS Apache RR 310 has emerged as a formidable force in the super-premium sport motorcycle segment, redefining performance benchmarks through its race-bred DNA. Rooted in over 43 years of TVS Racing heritage, it embodies our relentless pursuit of innovation and excellence. The latest evolution of the RR 310 integrates cutting-edge technologies such as segment-first : sequential turn signal lamps (TSL), Launch Control, and Drag Torque Control—reinforcing our leadership in rider-focused advancements. The new BTO Race Replica colourway pays tribute to our record-breaking TVS Asia One Make Championship legacy. With this latest avatar, the Apache RR 310 not only pushes the boundaries of track performance but also elevates everyday rideability—delivering a thrilling yet refined experience that appeals to both spirited racers and discerning enthusiasts.” More

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      TVS Apache Electric Bike Patent Images Leak

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      TVS Apache Electric Bike Design Patented – Render for reference onlyExpected to be positioned as a premium offering, TVS electric bike is likely to be fully faired and get fixed battery packs
      With the iQube electric scooter, TVS has already established a strong presence in the electric scooter segment with a market share of around 25%. Going forward, TVS seems to be aiming to target the nascent electric motorcycle segment. There aren’t many rivals here and a performance-oriented electric motorcycle can get the attention of enthusiasts. Let’s analyse what the patent images reveal about TVS new electric motorcycle.
      Compact profile, dual-battery packs
      For its new electric motorcycle, TVS will be leveraging its experience and expertise in developing and manufacturing performance-oriented machines. The experience gained with bikes like Apache RTR range and RR310, along with BMW’s 310cc range, will be quite useful. Also, TVS has already tested the Apache RTE electric motorcycle in a track environment.
      TVS Apache Electric Bike Design Patented
      It had recorded a top speed of 200 km/h at the TVS Racing Electric One Make Championship (e-OMC) held last year. New TVS electric bike patent images reveal that the bike will be using a mid-mounted air-cooled motor. While the motor casing seems familiar to that of TVS King electric rickshaw, the architecture is likely to be entirely different.
      Also, the platform being used for the electric bike looks entirely new. Patent images reveal a powerful motor and a belt drive setup for sending power to the rear wheel. One can spot some distinctive features such as use of multiple gears to connect the motor with the front sprocket. This design will ensure increased torque or power, depending on the diameter of these gears.
      TVS Apache Electric Bike Design Patented
      Another unique feature is the dual battery packs, mounted one on each side of the central spine frame. This ensures an even distribution of the battery weight on both sides. Also achieves a desirable lower centre of gravity, as compared to electric motorcycles with fuel tank-mounted battery pack.
      However, the battery packs appear to be fixed units, bolted onto the frame. That will limit the bike’s market potential, as some customers prefer electric two-wheelers with removable / swappable battery packs. As of now, only a few models such as Hero Vida, Honda Activa Electric and Revolt motorcycles offer removable battery packs.
      TVS Apache Electric Bike Design Patented
      Single-sided swingarm
      As evident in the patent images, the electric bike is equipped with a single-sided swingarm and a preload-adjustable offset monoshock suspension. This supports the possibility that TVS upcoming electric motorcycle will be positioned as a premium, race-capable model. It could get USD forks at the front. Positioning of the dual battery packs indicates that the bike may be fully faired.
      The bike does not have to include an air box in the sub-frame. This arrangement frees up space, which can be used for installing other electrical and electronic components. In terms of performance, TVS new electric motorcycle could be comparable to the Apache RTE. With the dual battery packs, one can easily expect a range of over 120 km. As the patent has just been filed, it may take a couple of years for TVS new electric bike to reach production stage.
      TVS MD Sudarshan Venu With Apache RTE Race Machine More

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      TVS Apache Celebrates 20th Anniversary With 6 Million Sales Milestone

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      TVS Apache 6 Million MilestoneTVS Motor Company has announced a major milestone for its flagship performance motorcycle brand – Apache, as it celebrates 20 glorious years in the Indian and global two-wheeler market. The company revealed that Apache has now crossed 6 million global sales, reinforcing its position as one of the fastest-growing premium motorcycle brands across 60+ countries.
      Launched in 2005 with the Apache 150, TVS Apache revolutionized the Indian performance biking segment. Over the past two decades, the brand has evolved into a complete range of high-performance motorcycles—spread across Apache RTR (street-performance) and Apache RR (track-focused) series—built with cutting-edge racing technology directly inspired by TVS Racing’s 43-year motorsport legacy.
      TVS Apache 6 Million Milestone
      A Motorcycle Forged on the Track
      The success of Apache is deeply rooted in TVS’s racing DNA. Built under the “Track to Road” philosophy, each Apache motorcycle delivers a mix of agility, precision, and real-world performance. The brand has gained strong traction not just in India but across Asia, Latin America, Africa, and even parts of Europe, with its growing fanbase of enthusiastic riders.
      Over the years, TVS Apache has also introduced multiple segment-first innovations, including:
      – Fuel Injection– Dual-channel ABS– Slipper Clutch– SmartXConnect– Cruise Control– Adjustable Suspension– Ride Modes– Race Tuned Dynamic Stability Control– Tyre Pressure Monitoring System– Climate Control Seat
      TVS Apache was also the first Indian motorcycle brand to offer factory customization (Build-To-Order or BTO), giving riders a more personalized ownership experience.
      TVS Apache 6 Million Milestone
      Celebrating the Community
      TVS has built a strong global rider community under the Apache Owners Group (AOG), now with over 3 lakh connected riders. These riders regularly participate in track days, riding events, and meetups, further deepening the Apache brand’s engagement and emotional connect with its users.
      Sudarshan Venu, Managing Director, TVS
      Sudarshan Venu, Managing Director, TVS Motor Company, expressed gratitude to the 6 million+ Apache customers and said, “We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers, and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”
      Vimal Sumbly, Head – Premium Business, TVS Motor Company, added, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60 lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle—it’s a movement, a legacy, and a community of racing enthusiasts.”
      As TVS Apache looks ahead to its next chapter, the brand aims to continue being the ultimate expression of racing spirit, uniting riders with a shared passion for speed, thrill, and innovation. More