Royal Enfield

Royal Enfield Guerrilla 450Royal Enfield Domestic Sales Drop 8% in July 2024; Classic 350 Leads Despite Decline – Guerrilla 450 enters sales chartsRoyal Enfield, the iconic motorcycle brand, witnessed an 8.03% decline in its domestic sales for July 2024, selling a total of 60,755 units compared to 66,062 units in July 2023. The drop in sales is attributed to multiple factors, including the anticipated launch of facelift of its best-selling model, the Classic 350.Royal Enfield Sales Breakup July 2024RE Classic 350 remains the leader in Royal Enfield’s lineup, contributing 35.18% to the brand’s overall sales in July 2024. However, its sales declined by 14.13% year-on-year (YoY), with 21,373 units sold compared to 24,889 units in July 2023. The decline can be attributed to the impending launch of a facelifted version, which has led to a drop in demand for the outgoing model.Royal Enfield Sales Breakup July 2024Royal Enfield Hunter 350, which has been one of Royal Enfield’s strong performers, saw the steepest decline in sales, with a 20.89% drop YoY. In July 2024, 14,091 units were sold, down from 17,813 units in the same month last year. Despite the decline, the Hunter 350 still holds a significant 23.19% share of Royal Enfield’s domestic market.The Bullet 350, a classic favourite, showed resilience with a 9.40% YoY growth, selling 9,949 units in July 2024 compared to 9,094 units in July 2023. This model now commands a 16.38% share of Royal Enfield’s domestic sales. On the other hand, the Meteor 350, which targets the cruiser segment, saw a minor dip of 4.15% in its sales, with 7,901 units sold in July 2024 compared to 8,243 units in the previous year. The Meteor 350 now accounts for 13.00% of the brand’s domestic sales.Royal Enfield Sales Breakup July 2024The Royal Enfield Himalayan, the brand’s adventure-tourer, experienced a 12.68% decline in sales, with 2,769 units sold in July 2024. This model now represents 4.56% of the company’s total domestic sales. Conversely, the 650 Twins—comprising the Interceptor 650 and Continental GT 650—witnessed a substantial 69.34% growth, with 2,132 units sold in July 2024, compared to 1,259 units in the previous year. The 650 Twins now make up 3.51% of Royal Enfield’s domestic sales.New Entrant Guerrilla 450 Makes Its MarkThe recently launched Guerrilla 450 made a notable entry into the market with 1,469 units sold in its debut month. This new addition to the Royal Enfield lineup already holds a 2.42% share of the brand’s domestic sales, signalling a decent start for the model.The Super Meteor, another cruiser in Royal Enfield’s portfolio, faced the largest decline in sales, dropping 32.77% YoY. Only 1,071 units were sold in July 2024, compared to 1,593 units in the previous year. The Super Meteor now holds a 1.76% share of domestic sales.While Royal Enfield has seen an overall decline in its domestic sales for July 2024, certain models like the Bullet 350 and 650 Twins have shown growth, and the new Guerrilla 450 has made a promising debut. As the brand gears up for the launch of the facelifted Classic 350 and multiple new 650cc motorcycles, it will be interesting to see how the market responds in the coming months. More

Royal Enfield Guerrilla 450 SportsbikeGenre-wise, Royal Enfield Guerrilla 450 Sportsbike will rival upcoming Triumph Thruxton 400 with similar semi-faired cafe racer looksThe newly launched Guerrilla 450 has been one of the hottest motorcycle launches in India. It falls in the performance-oriented premium 300cc to 500cc motorcycle segment where a lot of action has sprung up in the recent past. Now, company’s internal presentation shows a Guerrilla 450 based sportsbike that should rival KTM RC 390.Guerrilla 450 Sportsbike IncomingA couple of years ago, a snippet from Royal Enfield’s internal presentation had leaked on the internet. This snippet showed family trees of Royal Enfield’s 350cc portfolio, 650cc portfolio and 450cc portfolio. Based on the 450cc platform, Royal Enfield is planning to launch as many as five motorcycles.Royal motorcycle launch plansTwo of these five motorcycles have been launched already in the form of Himalayan 450 and recently launched Guerrilla 450. Now, the third motorcycle is taking shape and is likely to emerge as the sportiest offering based on Royal Enfield’s Sherpa 450 platform. We’re talking about a semi-faired sportsbike whose silhouette snippet has just leaked on the internet.Owing to its semi-faired nature, it will be positioned as a retro cafe racer of sorts. It will come equipped with improved componentry as opposed to Guerrilla 450 and command a slight price premium. Other upcoming motorcycles based on Sherpa 450 platform are a Scrambler and a more off-road version of Himalayan 450.Royal Enfield Guerrilla 450When launched, this Guerrilla 450 based Sportsbike might take the name of Continental GT-R 450. As in, it has design attributes of a Continental GT 650, but has a racing semi fairing like race-spec Continental GT-R 650. These bikes are track-only and participate in Continental GT Cup racing series.Changes over Guerrilla 450As seen in the leaked snippet of the upcoming Royal Enfield motorcycle, there is an overall identical silhouette as Guerrilla 450. We can see a cowl on top of its pillion seat, which could be removable. Thus striking both practicality and style. The semi-fairing engulfs Guerrilla’s round LED headlights and extends till the fuel tank.Royal Enfield Guerrilla 450From the looks of it, there are USD telescopic front forks replacing the RSU telescopic front forks on Guerrilla 450. Bar-end mirrors are also likely to be on offer as they complete that retro cafe racer look rather well. Alloy wheels look like they’re new and might be 17-inchers at both ends wrapped with fat 160-section at the rear.Guerrilla’s Tripper Dash will be carried over too along with features like Google Maps and music control. Engine will remain to be the same 452cc single-cylinder DOHC 4V liquid-cooled engine with around 40 bhp of peak power and 40 Nm of peak torque, mated to a 6-speed gearbox. When launched, it would primarily rival the upcoming Triumph Thruxton 400.Also read – Updated Bullet 350, Meteor 350 launch after Classic 350 faceliftSource More

Royal Enfield Bullet 350With the updated Royal Enfield Bullet 350 and Meteor 350, we can expect more features as standard, similar to Classic 350 faceliftRoyal Enfield dominates the sub-500cc motorcycle segment with products like Classic 350, Hunter 350, Bullet 350 and Meteor 350. An updated version of Classic 350 will be launched on 12th August. After that, Royal Enfield is also expected to introduce the Bullet 350 facelift and Meteor 350 facelift.Updated Royal Enfield Bullet 350, Meteor 350A variant rejig is likely for the facelift versions of Bullet 350 and Meteor 350. New colour options could be introduced as well. LED tail lamp and pilot lamp can be made standard for all variants of Meteor 350 facelift. Meteor 350 already offers LED headlamps, which will be carried forward.Bullet 350 facelift will have relatively fewer changes in comparison to Meteor 350 and Classic 350 facelifts. The new Bullet 350 is just around a year old, as it was launched in September 2023. It was the last 350cc Royal Enfield bike to be upgraded with the new engine and chassis.It remains to be seen if some new tech features are introduced with Bullet 350 facelift and Meteor 350 facelift. In the traditional sense, Royal Enfield bikes are preferred more for their dominating road presence, robust performance and powerful exhaust note. However, as consumer preferences are evolving in favour of advanced tech features, there can be a possibility for such upgrades.Royal Enfield Meteor 350Existing Bullet 350 has a fairly basic tech setup, as evident with the digi-analogue instrument console. This new instrument console was part of the updates introduced with the new-gen Bullet 350 last year. It is unlikely that it will witness any major changes. Bullet 350 is also equipped with a USB port.Possibility of new tech features are more with the Meteor 350 that caters to a diverse set of users. It includes a large section of the younger generation. In its current form, Meteor 350 is equipped with a retro-inspired, digi-analogue instrument panel. There’s a floating LCD screen and built-in Tripper navigation. A USB charging port is available under the clutch lever. With the Royal Enfield App, users can access a lot more features including call alerts on the Tripper.No Major mechanical updatesBullet 350 facelift and Meteor 350 facelift will continue using the 349cc single cylinder, air-oil cooled engine. It churns out 20.2 bhp and 27 Nm, and is mated to a 5-speed constant mesh gearbox. Suspension and braking systems will also be carried forward. Bullet 350 has 41 mm telescopic forks at front and twin tube emulsion shock absorbers at rear with 6-step adjustable preload.Royal Enfield Bullet 350Braking setup comprises 300 mm and 270 mm disc brakes at front and rear, respectively. Meteor 350 has the same configuration for the suspension and braking systems. Both bikes are offered with dual-channel ABS. While Bullet 350 has spoke wheels with tube-type tyres, Meteor 350 comes with alloy wheels and tubeless tyres, depending on variants.Powertrains for both the motorcycles will remain the same. Based on the overall quantum of updates, prices could be increased slightly for Bullet 350 facelift and Meteor 350 facelift. These are currently available at a starting price of Rs 1.74 lakh and Rs 2.06 lakh, respectively. More

2024 Royal Enfield Bullet 350Royal Enfield sales dropped 7.51% YoY and 7.54% MoM to 67,625 units in July 2024 – Newly launched Guerrilla 450 and upcoming Classic 350 expected to boost sales this monthRoyal Enfield sales for July 2024 ended on a dismal note. The company has reported negative sales both in terms of YoY and MoM while its year-to-date (YTD) sales were also in the red.Royal Enfield Sales July 2024 – YoY, MoMRoyal Enfield has seen its sub-350cc bikes suffer lower demand in July 2024. Sales of the Classic, Bullet, Hunter and Meteor motorcycles dipped by 11.57% to 56,590 units last month from 64,398 units sold in the year-ago period. These 350cc bikes command an 84.21% share in the company lineup. However, sales of the bikes that fall within the 450-650cc range among which are Himalayan 450 and Shotgun 650 along with the 650cc Twins gained in terms of sales by 22.43% to 10,676 units last month, over 8,719 units sold in July 2023.Royal Enfield Sales July 2024Domestic sales suffered a 6.80% setback to 61,568 units in the past month from 66,062 units sold in July2023 while exports also fell by 14.15% down 998 units to 6,057 units from 7,055 units sold in July 2023. This took total sales last month down 7.51% to 67,625 units over 73,117 units sold in July 2023.On a month-on-month (MoM) basis as well, the company faced setbacks both in domestic and export markets. Total sales dipped 7.54% over 73,141 units sold in June 2024 relating to a 5,516 unit volume de-growth. Sales in the sub 350cc segment dipped 7.35% from 61,465 units and sales of larger bikes suffered an 8.57% MoM decline. While domestic sales dipped 6.88%, exports also fell 13.77% over 7,024 units shipped in June 2024.Royal Enfield Sales July 2024 and YTDRoyal Enfield YTD Sales April-July 2024Royal Enfield has also posted lower sales on a year-to-date basis. Sales of bikes in the sub-350cc segment fell by 6.02% to 2,50,773 units during the period April-July 2024 while the company had sold 2,66,828 units in the corresponding period last year. It was the company’s larger bikes that gained some traction with a 27.66% YTD growth to 43,399 units in the April-July 2024 period from 33,995 units sold last year during the same months.Domestic sales however, fell by 2.69 percent to 2,65,894 units while exports showed off a 2.49% improvement to 28,278 units. The company’s total YTD sales thus finished down 2.21% to 2,94,172 units in the April-July 2024 period while sales had surpassed the 3 lakh unit mark during the same period of 2023 with 3,00,823 unit sales.New Launches, Upcoming PlansIn July 2024, the company introduced the new Guerrilla 450. It is a premium modern roadster that is priced from Rs 2.39 lakh (ex-showroom). RE Guerrilla 450 is offered in Analogue, Dash, and Flash variants, is based on the Sherpa 450 platform. It competes with the Triumph Speed 400 and Hero Mavrick 440 in its segment. In the larger segment, the company is actively testing the new Himalayan 650cc, Bullet 650, Classic 650 and INT Bear Scrambler 650 – all have been spied. More