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      Royal Enfield Says Plastic Is Fantastic – Trolls Rival Brands In Guerrilla 450 Teaser

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      Royal Enfield trolls rivals with Guerrilla marketingGuerrilla Marketing To Advertise Guerrilla 450 – Reason Behind Royal Enfield’s Unconventional Social PostsWhenever a new motorcycle is launched, the respective OEM ensures that there is enough marketing and hype around it after and before the launch. Royal Enfield is in a similar phase as they’re about to launch Guerrilla 450. Instead of conventional marketing methods, Royal Enfield is doing something that no other bike maker has probably done in India. Let’s take a look.Guerrilla Marketing To Advertise Guerrilla 450A lot of people who follow Royal Enfield social media platforms were in for a surprise seeing three of their most recent posts. Royal Enfield is found often mentioning the word “Cloneland”. Oldest post narrates “Welcome to Cloneland, where individuality is a thing of the past. Follow the algorithm and forget who you are. Sponsored by your friend, AI”.Royal Enfield trolls rivals with Guerrilla marketingThis video features what looks like crash test dummies leading a robotic and algorithmic life without individuality and character. The company is basically mentioning AI is taking over the mundane life. Second post was even more interesting as it featured the same dummy from the previous post saying “Plastic is fantastic”. It’s almost like taunting other makers with their extensive use of plastics.Royal Enfield trolls rivals with Guerrilla marketingThird post has two separate materials. One has a big billboard of a dummy welcoming the viewer to Cloneland. Second material is an image with the word “Unfollow” in it. As if it is suggesting the viewer to unfollow the Royal Enfield social pages. All three of these posts had a pirate flag as a caption, lending a perspective that the account had been hacked. Comments on these posts were hilarious.  However, only a few understood what was really going on.Royal Enfield trolls rivals with Guerrilla marketingWhat is going on?As Royal Enfield is launching their new Guerilla 450 in a few days, the brand has embraced an unusual marketing strategy. Called Guerrilla marketing, it is an atypical method of marketing and revolves around the concept of unconventional tactics to attract customers and create some buzz.Royal Enfield Guerrilla New Yellow ColourThis method is often known to delight customers and establish a lot of talk around whatever the product is in question. Royal Enfield is going heavy with this concept as the name of the marketing strategy aligns with their product, Guerrilla 450. This marketing stint revolves around the theme that Royal Enfield socials are hacked by AI and create buzz.Royal Enfield’s Guerrilla marketing strategy is less likely to be a dig at other bike manufacturers. For example, Guerrilla 450 will use many plastic parts too. Probably hundreds of them, small to large. Royal Enfield Guerrilla 450 is launching on 17th July, 2024, in Spain. It will be a stripped down version of Himalayan 450, sharing the platform and a lot of features. Royal Enfield Guerrilla 450 will rival Triumph Speed 400, Honda CB300R, Yezdi Roadster, Harley X440, Hero Mavrick 440 and others.Also read – Royal Enfield electric bike design leaked More

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      Royal Enfield Guerrilla 450 Walkaround Render – New Yellow Colour Spied

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      Royal Enfield Guerrilla 3D RenderUpon launch, Guerrilla 450 will take on rivals such as Speed 400, CB300R, Mavrick 440, X440, Pulsar NS400Z and 390 DukeAiming for more traction in the 450cc segment, Royal Enfield will be launching the Guerrilla 450 on 17th July. Recent spy shots have revealed quite a few details about the bike. A digital 3D render with 360° view provides a better idea about the bike’s overall look and feel. The digital 3D render is credited to TrippleLines.Royal Enfield Guerrilla 3D Render3D render reveals a sporty, agile machineWhile Himalayan 450 can feel a bit bulky with its off-roading gear and larger wheels, Guerrilla 450 has nimble characteristics. A similar design approach was followed with the Hunter 350, which has worked out extremely well. Hunter is currently the second best selling Royal Enfield bike in India. Preferences of the younger generation are more in favour of easily manoeuvrable bikes, something that reflects in new products like Hunter and Guerrilla.Royal Enfield Guerrilla 3D RenderRoyal Enfield Guerrilla 450 has a sharp profile, as evident in the 3D render. Some of the key features include circular headlamp and rear-view mirrors, fork gaiters, sculpted fuel tank, rugged engine cowl, a single piece seat and upswept exhaust. The bike has 17-inch wheels at both ends, shod with road-biased tyres. Both ends have disc brakes and dual-channel will be available as standard.Royal Enfield Guerrilla 3D RenderWith a low seat height, Guerrilla 450 can cater to the needs of a wide segment of users. Ergonomics are fairly comfortable with the wide handlebar and centrally mounted footpegs. The bike is built for urban streets, but can also handle mild off-road trails.[embedded content]Base variant will be equipped with a semi-digital instrument screen and a Tripper Screen. This setup is the same as that of Super Meteor. Top-spec variant will be getting the TFT Tripper Dash from Himalayan 450. It is the world’s first circular full-map navigation system based on Google Maps platform. With the Royal Enfield app, users can access music, calls and various other functions.Royal Enfield Guerrilla New Yellow ColourGuerrilla 450 new colours revealedA few days back, spy shots had revealed a single-tone Matte Grey and a dual-tone Red-Gold colour options for Guerrilla 450. The single-tone colour will be available with the base variant, whereas the dual-tone option will be exclusive with the top model. New colours spy shots are credited to Bullet Guru.Royal Enfield Guerrilla New Yellow ColourNow, a new yellow shade has also been revealed for Guerrilla 450. Apart from the colour, this yellow variant also gets distinctive checkered-flag graphics on the fuel tank. Among the three colour choices, the yellow one seems the most attractive. Many enthusiasts have also expressed their liking for the yellow Guerrilla.Royal Enfield Guerrilla 450 ColoursAnother unique aspect of this variant is that the yellow shade has been used only on the fuel tank and rear tail section. This creates a more exciting contrast with the blacked-out parts. In comparison, the other two colour options have the respective shades applied on the front fender as well. More colour options could be introduced for Royal Enfield Guerrilla 450 in the future. More

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      Royal Enfield Electric Bike Design Patent Leaked – Launch In 2025?

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      Royal Enfield Electric Bike Design PatentWhile the recently patented Royal Enfield electric bike concept has Girder forks, production version may have regular telescopic forksIn a rather surprising turn of events, a new motorcycle design patent has been leaked on the internet and is attracting a lot of eyeballs. Rightfully so, as this design patent is for the upcoming Royal Enfield electric vehicle. However, the question remains whether Royal Enfield will launch this very bike or is it just a concept that they will showcase at 2025 Auto Expo? Let’s take a look.Royal Enfield Electric BikeThe journey of an automaker today depends a lot on their ability to evolve with changing times. Let’s take legacy bike makers like Royal Enfield. The electric future is not very exciting for them. That’s because their entire fanbase is built on the feel and character of motorcycles they sold in the yesteryears.Royal Enfield Electric Bike Design Patent LeakedThat said, Royal Enfield is bravely soldiering on and is foraying into electric realm. Yup! A legacy iconic motorcycle maker like Royal Enfield is coming up with an electric bike and has patented the same in India.Looking at the design of this motorcycle, it reminds us of Royal Enfield Electrik 01 Concept that was leaked a couple of years ago. This is a low-slung cruiser style motorcycle that is likely to pack enough oomph to be comparable with Royal Enfield’s own 350cc motorcycle range.Royal Enfield Electric Bike Design Patent LeakedRoyal Enfield has designed an all-new frame that signifies style as well as function. This stylistically pleasing frame engulfs the bike’s battery case along with a “fuel tank” which may hold bike’s electronics and other control systems, instead of petrol. There is no traditional subframe and the bike has a custom swingarm that somehow reminds me of Himalayan 450.The main frame also has a few side body panels like other bikes. Rear mudguard is round and in keeping with Classic genre. Battery casing has subtle “fins” mimicking Royal Enfield’s air-cooled engine portfolio. Round headlight, down-positioned front turn indicators, round ORVM and single seat setup are notable elements.Will it launch, though?The main highlight, however, is the front suspension setup where we can see girder forks, similar to what we saw on Electrik 01 Concept. Girder forks is such an old concept that I never encountered it in my 4 years of Automobile Engineering degree. Like an outdated relic in today’s world.Royal Enfield Electric Motorcycle RenderGirder forks have two girder arms holding wheel from either side. A top dogbone connects front fork assembly to bike’s mainframe. With bikes getting faster around the corner over the years, Girder forks were considered ineffective and replaced with more modern and robust telescopic forks.So, Royal Enfield electric bike design patent is not likely to be production-spec. Instead, it can be a concept for Royal Enfield to showcase in the upcoming auto shows. Patenting design of concept vehicles is a fairly common practice. Production-spec model might get fatter tyres than seen in this patent and USD front forks. Performance might be around the same ballpark as their 350cc bikes.Royal Enfield Electric Motorcycle More

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      Royal Enfield Bullet 650 Spied In Production-Guise Alongside Guerrilla 450

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      Royal Enfield Bullet 650 Spied. Credit – Blue PhoenixJust like Classic 650, Royal Enfield Bullet 650 spied, will continue to be powered by the same 648cc engine with 47 hp and 52 NmRoyal Enfield is on the verge of launching Guerrilla 450 on July 17th, whose specs were leaked last week. Alongside a recent Guerrilla 450 test mule spotted by samshere4u, there was a Bullet 650 test mule in full production-spec guise. Let’s take a closer look.Bullet 650 Spied In Production-GuiseWe have a multitude of new 650cc motorcycles incoming from Royal Enfield. There have been multiple sightings of Interceptor Bear 650 (first a Guerrilla, next a Bear) commonly referred to as Scram 650, then there is a Classic 650 and Bullet 650 in the works. Whatever happened to the sportier Super Meteor 650 with a Cowl and dual-tone alloys or the Continental GT 650 with fairing, huh?Royal Enfield Bullet 650 SideHowever, Classic 650 and Bullet 650 have been under testing a lot lately. More so, with the Classic 650 which is likely to be called Classic 650 Twin, as suggested by the recent trademark filed by the company. Bullet 650, on the other hand, has been spied on abroad more recently and this might very well be the first time it is being tested in India.Compared to the mule spotted abroad, the new mule in India looked more complete and production-spec with a rear grab rail. Except for a few features here and there, the differences between Classic 650 and Bullet 650 will be negligible. As seen in the spy shots, the differences between Bullet 650 and Classic 650 are almost similar to the differences seen between Bullet 350 and Classic.Scram 650 and Classic 650In this sense, Bullet 650 will get a more retro rear mudguard, while Classic 650 gets a more classic one which is rounder. The main differentiator is Bullet 650 will get a single-piece seat reminiscent of the yesteryears, while Classic 650 packs a split seat setup with a more modern look.Specs and featuresRound headlights, teardrop fuel tank, dual pea-shooter exhaust, Super Meteor 650’s main frame and side body panels, and headlight spoilers are common between both bikes. Both get wire-spoke wheels with tube-type tyres and RSU telescopic front forks that put them above 650 Twins (Interceptor 650 and Continental GT 650) and below Shotgun 650 and Super Meteor 650.Royal Enfield Bullet 650 Spied In EuropeMechanically, Royal Enfield Bullet 650 spied, will get the same creamy smooth 648cc parallel-twin engine with 47 bhp and 52 Nm. This is an oil-cooled engine and offers a slipper clutch and a 6-speed gearbox. Dominating the 500cc+ segment with around 90% market share, Royal Enfield intends to offer more flavours for its 650cc platform.Between the Bullet 650 and Classic 650, there might be differences in engine and suspension characteristics. Royal Enfield might create a feature deficit, in favour of Classic 650. In this sense, Classic 650 might get more advanced features like a Tripper Dash or a Tripper Screen as standard, but not with Bullet 650.Royal Enfield Bullet 650 ExhaustsSomething similar was seen with upcoming Guerrilla 450, where only the top model gets Tripper Dash, while base model gets an analog-digital speedo with a Tripper Screen accessory. Pricing will be more affordable than Super Meteor 650.Source More

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      Royal Enfield Guerrilla 450 Specs Leak – Tyre Size, Wheelbase, Weight

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      Royal Enfield Guerrilla 450 RenderRivals for Guerrilla 450 include Speed 400, X440, Mavrick 440, 390 Duke, Yezdi Roadster, CB300R, Apache RTR 310, G 310 R and othersWith the launch date announced, Royal Enfield Guerrilla 450 is garnering a massive spotlight to itself. It is easily the most anticipated motorcycle in India and has attracted the eyeballs of motorcycling enthusiasts worldwide. Ahead of launch on July 17th, 2024, Guerrilla 450 specs have been leaked and they are rather interesting. Let’s take a look.Royal Enfield Guerrilla 450 Specs LeakUshering into the single-cylinder performance motorcycle segment, Royal Enfield is expanding its Sherpa 450-based portfolio with a new Roadster-style offering. Like the Himalayan 450, it will be featuring Himalayan’s new chassis (at least the main frame) and the Sherpa 450 engine in a stripped-down manner to save on precious weight.Royal Enfield Guerrilla 450 Top and Base Variants. Credit – Bullet GuruGuerrilla 450 will be positioned as a Roadster, without the touring and off-roading hardware along with dimensions of Himalayan 450. Recent leaks have suggested Guerrilla 450 will be a smaller motorcycle and more importantly, lighter than its ADV sibling. How much smaller or lighter? Let’s see.The leak by warmfishsalad mentions Royal Enfield Guerrilla 450 will measure 2,134 mm in length, 834 mm in width, 1,115 mm in height, and pack a 1,491 mm long wheelbase. This makes Guerrilla 450 111 mm shorter in length, 18 mm narrower, 201 mm shorter in height, and 19 mm shorter in wheelbase.Royal Enfield Guerrilla 450 Top Variant With Tripper DashWhere weight is concerned, the leak positions Guerrilla 450 at 183 kg, which is not as light as we would have hoped. Especially considering its rival, Honda CB300R, weighs just 146 kg. However, when compared to Himalayan 450 at 196 kg, Guerrilla 450 is 13 kg lighter as suggested by the leaks.Royal Enfield Guerrilla 450 Base Variant With Semi Analog Speedo and Tripper ScreenUnique engine tuneApart from changing the bike’s design and genre, Royal Enfield has also changed Guerrilla 450’s engine parameters to establish a unique character. As suggested by Guerrilla 450 specs leaked, there is 39.52 bhp of peak power at 8,000 RPM and 40 Nm of peak torque at 5,500 RPM. Give or take, the same metrics as Himalayan 450.What proved to be the most interesting aspect of this leak was Guerrilla 450’s tyre size. While every single one of its rivals is offering smaller or equal to 110-section front and 150-section at the rear, the leaks suggest Guerrilla 450 gets a 120-section front and 160-section rear tyre. This combination is seen with more expensive offerings like the Benelli Leoncino 500 and Kawasaki Z650.Royal Enfield Guerrilla 450 RenderAs seen with previous spy shots taken during TVC shoots, Guerrilla 450 base model offers a semi-analog instrument cluster from the Meteor lineup with a Tripper Screen accessory and top model offers the Tripper Dash from Himalayan 450. Price-wise, the base model is estimated to undercut most of its rivals. Say, a ballpark of Rs 2.3 lakh (Ex-sh)? More

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      Royal Enfield Sales June 2024 – Classic, Bullet, Himalayan, 650 Twins

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      Image for illustration only. Credit – RoshibaRoyal Enfield sales suffered a YoY de-growth of 5.51% but improved MoM by 2.91% to 73,141 units in June 2024Even as Royal Enfield has posted a sales decline for June 2024, the company is optimistic about its future sales performance with several new launches planned to strengthen their product portfolio. For starters, it is the new RE Guerrilla 450 poised for launch this month. Getting back to sales figures for June 2024, we see Royal Enfield post a YoY de-growth of 5.15% while MoM sales improved by 2.91%Royal Enfield YoY and MoM Sales June 2024Royal Enfield sales fell by 5.15% YoY to 73,141 units in June 2024, down from 77,109 units sold in June 2023. This was a volume de-growth of 3,968 units. MoM sales improved by 2.91% over 71,070 units sold in May 2024.Royal Enfield Sales June 2024The sub-350cc segment, that includes the likes of the Classic, Bullet, Hunter and Meteor, though commanding an 84.04% share, saw 10.48% lower sales last month. Sales dipped to 61,465 units in June 2024, down from 68,664 units sold in June 2023. MoM sales however, saw an improvement of 2.69% over 59,852 units sold in May 2024.The above 350cc segment, has seen sales improve by 38.26% YoY and 4.64% MoM to 11,676 units. There had been lower sales at 8,445 units and 11,158 units sold in June 2023 and May 2024 respectively. In the higher capacity segment, Royal Enfield has the Himalayan, 650 Twins and Super Meteor. Domestic sales and exports dipped YoY to 66,117 units and 7,024 units respectively in June 2024 while MoM sales improved by 2.93% and 2.81% both in domestic and global markets on a MoM basis.Royal Enfield Sales June 2024Royal Enfield YTD Sales June 2024The months from April to June 2024 have not been favourable for Royal Enfield in terms of sales. Sales fell marginally by 0.35% to 2,26,907 units during the April to June 2024 period as against 2,27,706 units sold in the same period of the previous year.Motorcycles in the sub-350cc segment have posted a 4.07% YTD de-growth with 1,94,183 units sold last quarter, down from 2,02,430 units sold in the April to June 2023 period. This was a volume decline by 8,247 units to command an 85.58% share. Larger bikes in the company portfolio saw a 29.47% YTD growth to 32,724 units in the past quarter, a growth of 7,448 units over 25,276 units sold in the same period of 2023.Domestic sales suffered a 1.20% YTD decline to 2,04,686 units in the FY25 period when compared to 2,07,171 units sold in the same period of the previous year. exports on the other hand surged 8.21% with 22,221 units shipped during the months of April to June 2024 from 20,535 units sold globally in April to June 2023. More

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      Royal Enfield Guerrilla 450 Leaks From TVC Shoot – Red / Gold, Matte Grey Colours

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      Royal Enfield Guerrilla 450 Instrument ScreenWhen launched, Royal Enfield Guerrilla 450 will be a formidable rival to CB300R, Speed 400, X440, Mavrick 440, 390 Duke, Pulsar NS400Z and the likesIf there was a way to measure India’s most anticipated motorcycle, Royal Enfield Guerrilla 450 would top the charts. With a big spotlight pointed at it, Royal Enfield Guerrilla 450 is set to break covers fully on July 17th, 2024. Ahead of launch, spy shots of the bike fully uncovered during TVC shoots leak on the internet and they show the base and top variants and the features difference between them.Guerrilla 450 Instrument ScreenUp until now, there have been innumerous test mule sightings of Guerrilla 450. Initially speculated to be called Scram 450, Royal Enfield has zeroed in on Guerrilla 450 name. The bike has been in the news for the past couple of years and has finished its rather extensive testing stage that lasted around two years.Royal Enfield Guerrilla 450 Top and Base VariantsOn the surface, it is a stripped down version of Himalayan 450 that debuts Royal Enfield’s latest and greatest engine tech. It will miss out on quite a bit of features and attributes that made Himalayan 450 more of a tourer and off-roader. A more affordable version of Himalayan 450 with a Roadster style, if you may.Royal Enfield Guerrilla 450Speculations about Guerrilla 450 sharing the same Tripper Dash screen with Himalayan 450 have turned out to be true and confirmed with the recent video by Bullet Guru. We can see the base variant gets Super Meteor’s semi-analog setup along with the Tripper Screen accessory. Standard or optional, only time will tell. We can also see that only the higher variant seems to be getting dual tone colours.[embedded content]On the base variant, we can see an analog digital instrument cluster combo that seems to be shared with Meteor 350 and Meteor 650 bikes. There is an analog speedo and a circular LCD screen in the middle of it. The red needle of this speedo and the central LCD cluster are visible in the recent spy shots.Aggressive pricing confirmed?This is quite a big revelation and suggests that Royal Enfield is trying to hit an affordable price bracket. In that regard, Guerrilla 450 misses out on USD telescopic front forks, windscreen, larger tank, large 21-inch and 17-inch wheels with dedicated off-road tyres, tank braces, luggage mounts and rear rack. All of these are offered with Himalayan 450.Royal Enfield Guerrilla 450 Top Variant With Tripper DashThis Tripper Dash makes a lot of sense on Guerrilla 450 as it is quite feature packed. It supports Google Maps, dedicated smartphone app, music controls, extensive telemetry, crisp resolution and more. Where powertrain is concerned, Guerrilla 450 will get the same 40 bhp and 40 Nm 452cc Sherpa 450 engine which is liquid cooled and gets DOHC 4V head, ride-by-throttle, slipper clutch and 6-speed gearbox.Royal Enfield Guerrilla 450 Base Variant With Semi Analog Speedo and Tripper ScreenWhen launched, Royal Enfield will rival other roadster style motorcycles like Triumph Speed 400, Harley-Davidson X440, Hero Mavrick 440, KTM 390 Duke, Honda CB300R, Yezdi Roadster and even the newly launched Bajaj Pulsar NS400Z. If priced well, Royal Enfield might have another winner at their hands.Royal Enfield Guerrilla 450 Colour Schemes More

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      New Royal Enfield Guerrilla 450 Stunt Riding With Guy Martin

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      Royal Enfield Guerrilla 450 Stunt RidingRoyal Enfield Guerrilla 450 will be directly rivalling the Triumph Speed 400 upon launchAs part of its portfolio expansion, Royal Enfield will be launching the Guerrilla 450 on 17th July. The global debut is scheduled to take place in Barcelona, Spain. Ahead of that, former motorcycle racer Guy Martin has shared a teaser of Guerrilla 450 on their Insta handle.Guerrilla 450 off-road capabilities revealedIn the hands of a highly skilled rider like Guy Martin, the Guerrilla 450 demonstrates that a roadster can embrace the spirit of adventure. The bike’s robust build and capable handling make it equally thrilling across the tarmac and mild off-road trails. With the legendary Guy Martin, who has 17 podium finishes at TT events, one can clearly visualize the full potential of upcoming Guerrilla 450.New Royal Enfield Guerrilla 450Burnout visuals in the teaser work to justify the bike’s name. It hints at the bike’s powerful 452 cc Sherpa engine, one of the best ever designed by Royal Enfield. Output numbers are 40 bhp and 40 Nm. The engine is mated to a 6-speed gearbox and comes with premium  features such as slipper clutch and ride-by-wire tech. Guerilla 450 can actually deliver better performance than the Himalayan 450, as it will have a lower kerb weight.Riding ergonomics are quite comfortable with a low seat height and centrally positioned footpegs. Across off-road tracks, the bike easily supports stand-up riding, as seen in the teaser. With versatility built in, Guerrilla 450 can target a wider segment of users with different needs. Take a look at Guy Martin doing some stunts with the new RE G450 in the teaser below.[embedded content]Shared components with Himalayan 450Royal Enfield Guerrilla borrows several of the components from Himalayan 450. This will help reduce production cost, which in turn will make the bike accessible at an affordable price point. Some of the shared components include the engine casing, large radiator, exhaust, centre stand and the centrally mounted horn. Components such as the subframe, swing arm and pillion footrest are also likely to be the same as that of Himalayan 450.New Royal Enfield Guerrilla 450Teasers reveal all-LED lighting, circular headlamp and the TFT Tripper Dash. The latter is expected to be the same unit in use with Himalayan 450. It has Bluetooth support and functions such as music, advanced metrics, smartphone app pairing and navigation via Google Maps.New Royal Enfield Guerrilla 450Talking about unique aspects in relation to Himalayan 450, Guerrilla 450 has 17-inch wheels at both ends. It gets conventional telescopic forks at front in comparison to 43mm USD forks seen with Himalayan 450. Features such as side luggage mounts, tank braces and rear luggage provisions are not available with Guerrilla 450. It helps reduce the bike’s weight, thereby ensuring a higher power-to-weight ratio.New Royal Enfield Guerrilla 450Guerrilla 450 competition, priceRoyal Enfield Guerrilla 450 will challenge rivals such as Triumph Speed 400, Hero Mavrick 440, Harley-Davidson X440 and Yezdi Roadster. Pricing could start at around Rs 2.3 lakh to Rs 2.5 lakh. Across European markets, Guerrilla 450 will primarily challenge Triumph Speed 400 in the A2 roadster segment. More