Royal Enfield

Royal Enfield Guerrilla 450Royal Enfield Guerrilla 450 offers oodles of performance and weighs less than Himalayan 450, which will prove to be an advantageOne of India’s most anticipated motorcycles, Royal Enfield Guerrilla 450 has been launched today, in Barcelona, Spain. There are three variants on offer, to establish a wider price bracket. Base Analogue variant costs Rs 2.39 lakh, mid-level Dash variant costs Rs 2.49 lakh and top-end Flash costs Rs 2.54 lakh (all prices Ex-sh). Let’s take a look at where it falls in terms of competition.Royal Enfield Guerrilla 450 Vs RivalsQuestions hit me at the speed of light. Is it as lightweight as CB300R? Nope. Is it as jam-packed with electronics as TVS Apache RTR 310? Nope. Is it as VFM as Bajaj Pulsar NS400Z? Never. Does it have badge value like BMW, Triumph and Harley? Pretty close. Does it have raw performance like KTM 390 Duke? We don’t know yet. So, is it a jack of all trades? We would love to find that out.Royal Enfield Guerrilla 450On paper, it would be logical to only compare Royal Enfield Guerrilla 450 with neo-retro and classic Roadsters like Triumph Speed 400, Harley-Davidson X440, Hero Mavrick 440, Honda CB300R and Yezdi Roadster. Bajaj Pulsar NS400Z, Dominar 400, TVS Apache RTR 310, KTM 390 Duke and BMW G 310 R emerge as sporty Roadsters. So, highlighting Pulsar NS400Z’s Rs 54,000 price advantage over Guerrilla 450 makes less sense.Design is subjective. If you ask me, I would rate Honda CB300R the highest among these contenders followed by Triumph Speed 400. Many motorcycling enthusiasts will find that Guerrilla doesn’t have that quintessential Royal Enfield DNA lurking all around vehicles like Classic 350, Bullet 350, Interceptor 650 and Continental GT 650. However, Guerrilla is a far more pretty motorcycle if we compare it to its platform sibling, Himalayan 450.Royal Enfield Guerrilla 450 Vs RivalsPerformance-wise, Guerrilla 450 has the largest engine displacement at 452cc and packs the highest torque at 40 Nm. Not just that, peak torque is generated at a relatively low 5,500 RPM, while Harley-Davidson X440’s 38 Nm peak torque comes up at an even lower 4,000 RPM. Speed 400 and Guerrilla 450 offer comparable power figures. CB300R has the least power in this comparo, but it only weighs 146 kg.Except for X440 and its re-branded cousin Hero Mavrick 440 gets oil cooling and a 2V head with SOHC setup. Every single one of these contenders packs a DOHC 4V head with liquid cooling. Guerrilla 450 is the only one with ride modes, while others offer ride-by-wire, slipper clutch and other attributes. Features-wise, Harley X440 offers e-sim telematics. But RE’s Tripper Dash with Google Maps, music control, and app support is significantly superior.Guerrilla 450Dimensions & ComponentsAt 185 kg, Guerrilla 450 is lighter than Royal Enfield Himalayan 450 and rivals like Yezdi Roadster and X440. But the arch-rival Speed 400 is lighter at 176 kg. Guerrilla 450 and Yezdi Roadster have the longest wheelbase at 1,440 mm, while CB300R’s is the shortest at 1,357 mm. Guerrilla 450 has the lowest seat height at 780 mm and the second-lowest ground clearance and the second-smallest fuel tank at 11L.In terms of componentry, Guerrilla 450 is very well kitted out. It gets RSU telescopic front forks like Yezdi Roadster and offers mono-shock rear suspension, unlike Yezdi and Harley. Notably, Guerrilla 450 offers the largest rear disc brake setup at 270 mm. Only Harley offers wire-spoke wheels as an option, while others offer alloys only. At 120-section front and 160-section rear, Guerrilla 450 offers the fattest tyres of this segment and a couple of segments above.Guerrilla 450Even though it had a lot of 1st-gen niggles, there was immense potential in the Sherpa 450 platform, as we found in our long-term review. Building on Himalayan 450’s strengths, Guerrilla 450 is a well-rounded package. Even though the pricing is slightly on the higher side, it should not affect Royal Enfield’s massive appeal and is likely to be the best-seller of its segment. More

Royal Enfield Guerrilla 450Royal Enfield Guerrilla 450 offers oodles of performance and weighs less than Himalayan 450, which will prove to be an advantageOne of India’s most anticipated motorcycles, Royal Enfield Guerrilla 450 has been launched today, in Barcelona, Spain. There are three variants on offer, to establish a wider price bracket. Base Analogue variant costs Rs 2.39 lakh, mid-level Dash variant costs Rs 2.49 lakh and top-end Flash costs Rs 2.54 lakh (all prices Ex-sh). Let’s take a look at where it falls in terms of competition.Royal Enfield Guerrilla 450 Vs RivalsQuestions hit me at the speed of light. Is it as lightweight as CB300R? Nope. Is it as jam-packed with electronics as TVS Apache RTR 310? Nope. Is it as VFM as Bajaj Pulsar NS400Z? Never. Does it have badge value like BMW, Triumph and Harley? Pretty close. Does it have raw performance like KTM 390 Duke? We don’t know yet. So, is it a jack of all trades? We would love to find that out.Royal Enfield Guerrilla 450On paper, it would be logical to only compare Royal Enfield Guerrilla 450 with neo-retro and classic Roadsters like Triumph Speed 400, Harley-Davidson X440, Hero Mavrick 440, Honda CB300R and Yezdi Roadster. Bajaj Pulsar NS400Z, Dominar 400, TVS Apache RTR 310, KTM 390 Duke and BMW G 310 R emerge as sporty Roadsters. So, highlighting Pulsar NS400Z’s Rs 54,000 price advantage over Guerrilla 450 makes less sense.Design is subjective. If you ask me, I would rate Honda CB300R the highest among these contenders followed by Triumph Speed 400. Many motorcycling enthusiasts will find that Guerrilla doesn’t have that quintessential Royal Enfield DNA lurking all around vehicles like Classic 350, Bullet 350, Interceptor 650 and Continental GT 650. However, Guerrilla is a far more pretty motorcycle if we compare it to its platform sibling, Himalayan 450.Royal Enfield Guerrilla 450 Vs RivalsPerformance-wise, Guerrilla 450 has the largest engine displacement at 452cc and packs the highest torque at 40 Nm. Not just that, peak torque is generated at a relatively low 5,500 RPM, while Harley-Davidson X440’s 38 Nm peak torque comes up at an even lower 4,000 RPM. Speed 400 and Guerrilla 450 offer comparable power figures. CB300R has the least power in this comparo, but it only weighs 146 kg.Except for X440 and its re-branded cousin Hero Mavrick 440 gets oil cooling and a 2V head with SOHC setup. Every single one of these contenders packs a DOHC 4V head with liquid cooling. Guerrilla 450 is the only one with ride modes, while others offer ride-by-wire, slipper clutch and other attributes. Features-wise, Harley X440 offers e-sim telematics. But RE’s Tripper Dash with Google Maps, music control, and app support is significantly superior.Guerrilla 450Dimensions & ComponentsAt 185 kg, Guerrilla 450 is lighter than Royal Enfield Himalayan 450 and rivals like Yezdi Roadster and X440. But the arch-rival Speed 400 is lighter at 176 kg. Guerrilla 450 and Yezdi Roadster have the longest wheelbase at 1,440 mm, while CB300R’s is the shortest at 1,357 mm. Guerrilla 450 has the lowest seat height at 780 mm and the second-lowest ground clearance and the second-smallest fuel tank at 11L.In terms of componentry, Guerrilla 450 is very well kitted out. It gets RSU telescopic front forks like Yezdi Roadster and offers mono-shock rear suspension, unlike Yezdi and Harley. Notably, Guerrilla 450 offers the largest rear disc brake setup at 270 mm. Only Harley offers wire-spoke wheels as an option, while others offer alloys only. At 120-section front and 160-section rear, Guerrilla 450 offers the fattest tyres of this segment and a couple of segments above.Guerrilla 450Even though it had a lot of 1st-gen niggles, there was immense potential in the Sherpa 450 platform, as we found in our long-term review. Building on Himalayan 450’s strengths, Guerrilla 450 is a well-rounded package. Even though the pricing is slightly on the higher side, it should not affect Royal Enfield’s massive appeal and is likely to be the best-seller of its segment. More

Image for illustration onlyWhen launched, Royal Enfield 250cc bike will take on rivals such as TVS Ronin, Bajaj Pulsar N250, Suzuki Gixxer SF 250 and KTM 250 DukeWith plans to conquer new territories, Royal Enfield is readying a new 250cc platform. It is reported that this option has been under consideration for several years. Only recently, the 250cc project has been given the green signal.Royal Enfield 250cc bike – What to expect?It is known that Royal Enfield is progressing with its plans to introduce an average of four models per year till 2027. However, not many were expecting a 250cc bike from Royal Enfield. A new 450cc model or even an electric bike wouldn’t have created as much buzz as a 250cc bike. The timing seems just right, as preferences of the younger generation are more in favour of compact, agile machines.Cost is another factor that can be advantageous for the upcoming 250cc bike from Royal Enfield. As of now, the most affordable RE bike one can buy is the Hunter 350. It is available at a starting price of Rs 1.50 lakh. The upcoming 250cc bike could be launched at around Rs 1.25 lakh. At this price range, Royal Enfield can target a broader segment of users. The new 250cc platform will spawn multiple motorcycles, further improving its reach and sales volumes. RE’s first 250cc bike will be launched around 2026-27.Increasing pressure to reduce emissions could be another factor that may justify a 250cc bike. Users will benefit from higher mileage, thereby reducing the fuel cost burden. It is reported that Royal Enfield is also evaluating the possibility of a hybrid option with the new 250cc engine. However, this is still on paper and may take several years to become a reality. From the emissions perspective, Royal Enfield seems closer to launching an electric motorcycle than a hybrid model.Air-cooled setup likelyRoyal Enfield’s new 250cc platform is internally codenamed as the V platform. It is expected to have a simple architecture, with an air-cooled setup. Something similar to the 350cc air cooled engine and not the liquid cooled Sherpa engine in use with Himalayan 450. With a simple architecture, Royal Enfield will be able to launch the 250cc bike at an affordable price point.Not the first Royal Enfield 250cc bikeWhile a 250cc Royal Enfield bike in the 21st century comes as a surprise, the company had many such options during its more than 100-year history. For example, there was the 225cc Model A launched in 1930. In 1932, the legendary Bullet had a 250cc engine as one of the options. Another example is the 250cc Crusader model, launched in Britain in 1957. Other 250cc Royal Enfield bikes include the Clipper and the original ‘65 Continental GT 250.Even bikes less than 250cc capacity were in production such as the 148cc Model Z ‘Cycar’, launched in 1933. Another notable mention is Royal Enfield 125cc airborne motorcycle, known as the Flying Flea (1939-1945).Source More

Royal Enfield trolls rivals with Guerrilla marketingGuerrilla Marketing To Advertise Guerrilla 450 – Reason Behind Royal Enfield’s Unconventional Social PostsWhenever a new motorcycle is launched, the respective OEM ensures that there is enough marketing and hype around it after and before the launch. Royal Enfield is in a similar phase as they’re about to launch Guerrilla 450. Instead of conventional marketing methods, Royal Enfield is doing something that no other bike maker has probably done in India. Let’s take a look.Guerrilla Marketing To Advertise Guerrilla 450A lot of people who follow Royal Enfield social media platforms were in for a surprise seeing three of their most recent posts. Royal Enfield is found often mentioning the word “Cloneland”. Oldest post narrates “Welcome to Cloneland, where individuality is a thing of the past. Follow the algorithm and forget who you are. Sponsored by your friend, AI”.Royal Enfield trolls rivals with Guerrilla marketingThis video features what looks like crash test dummies leading a robotic and algorithmic life without individuality and character. The company is basically mentioning AI is taking over the mundane life. Second post was even more interesting as it featured the same dummy from the previous post saying “Plastic is fantastic”. It’s almost like taunting other makers with their extensive use of plastics.Royal Enfield trolls rivals with Guerrilla marketingThird post has two separate materials. One has a big billboard of a dummy welcoming the viewer to Cloneland. Second material is an image with the word “Unfollow” in it. As if it is suggesting the viewer to unfollow the Royal Enfield social pages. All three of these posts had a pirate flag as a caption, lending a perspective that the account had been hacked. Comments on these posts were hilarious.  However, only a few understood what was really going on.Royal Enfield trolls rivals with Guerrilla marketingWhat is going on?As Royal Enfield is launching their new Guerilla 450 in a few days, the brand has embraced an unusual marketing strategy. Called Guerrilla marketing, it is an atypical method of marketing and revolves around the concept of unconventional tactics to attract customers and create some buzz.Royal Enfield Guerrilla New Yellow ColourThis method is often known to delight customers and establish a lot of talk around whatever the product is in question. Royal Enfield is going heavy with this concept as the name of the marketing strategy aligns with their product, Guerrilla 450. This marketing stint revolves around the theme that Royal Enfield socials are hacked by AI and create buzz.Royal Enfield’s Guerrilla marketing strategy is less likely to be a dig at other bike manufacturers. For example, Guerrilla 450 will use many plastic parts too. Probably hundreds of them, small to large. Royal Enfield Guerrilla 450 is launching on 17th July, 2024, in Spain. It will be a stripped down version of Himalayan 450, sharing the platform and a lot of features. Royal Enfield Guerrilla 450 will rival Triumph Speed 400, Honda CB300R, Yezdi Roadster, Harley X440, Hero Mavrick 440 and others.Also read – Royal Enfield electric bike design leaked More

Royal Enfield Guerrilla 3D RenderUpon launch, Guerrilla 450 will take on rivals such as Speed 400, CB300R, Mavrick 440, X440, Pulsar NS400Z and 390 DukeAiming for more traction in the 450cc segment, Royal Enfield will be launching the Guerrilla 450 on 17th July. Recent spy shots have revealed quite a few details about the bike. A digital 3D render with 360° view provides a better idea about the bike’s overall look and feel. The digital 3D render is credited to TrippleLines.Royal Enfield Guerrilla 3D Render3D render reveals a sporty, agile machineWhile Himalayan 450 can feel a bit bulky with its off-roading gear and larger wheels, Guerrilla 450 has nimble characteristics. A similar design approach was followed with the Hunter 350, which has worked out extremely well. Hunter is currently the second best selling Royal Enfield bike in India. Preferences of the younger generation are more in favour of easily manoeuvrable bikes, something that reflects in new products like Hunter and Guerrilla.Royal Enfield Guerrilla 3D RenderRoyal Enfield Guerrilla 450 has a sharp profile, as evident in the 3D render. Some of the key features include circular headlamp and rear-view mirrors, fork gaiters, sculpted fuel tank, rugged engine cowl, a single piece seat and upswept exhaust. The bike has 17-inch wheels at both ends, shod with road-biased tyres. Both ends have disc brakes and dual-channel will be available as standard.Royal Enfield Guerrilla 3D RenderWith a low seat height, Guerrilla 450 can cater to the needs of a wide segment of users. Ergonomics are fairly comfortable with the wide handlebar and centrally mounted footpegs. The bike is built for urban streets, but can also handle mild off-road trails.[embedded content]Base variant will be equipped with a semi-digital instrument screen and a Tripper Screen. This setup is the same as that of Super Meteor. Top-spec variant will be getting the TFT Tripper Dash from Himalayan 450. It is the world’s first circular full-map navigation system based on Google Maps platform. With the Royal Enfield app, users can access music, calls and various other functions.Royal Enfield Guerrilla New Yellow ColourGuerrilla 450 new colours revealedA few days back, spy shots had revealed a single-tone Matte Grey and a dual-tone Red-Gold colour options for Guerrilla 450. The single-tone colour will be available with the base variant, whereas the dual-tone option will be exclusive with the top model. New colours spy shots are credited to Bullet Guru.Royal Enfield Guerrilla New Yellow ColourNow, a new yellow shade has also been revealed for Guerrilla 450. Apart from the colour, this yellow variant also gets distinctive checkered-flag graphics on the fuel tank. Among the three colour choices, the yellow one seems the most attractive. Many enthusiasts have also expressed their liking for the yellow Guerrilla.Royal Enfield Guerrilla 450 ColoursAnother unique aspect of this variant is that the yellow shade has been used only on the fuel tank and rear tail section. This creates a more exciting contrast with the blacked-out parts. In comparison, the other two colour options have the respective shades applied on the front fender as well. More colour options could be introduced for Royal Enfield Guerrilla 450 in the future. More