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    Honda Electric Motorcycle Concept Debuts – EV Fun and EV Urban

    Honda Electric Motorcycle ConceptHonda Unveils EV Fun and EV Urban Concept Models at EICMA 2024 – Plans to launch 30 electric 2Ws by 2030
    Honda has taken a significant leap into the electric motorcycle segment with the world premiere of two innovative concept models, the EV Fun Concept and the EV Urban Concept, showcased at EICMA 2024 in Milan, Italy. These models represent Honda’s commitment to electrification, environmental sustainability, and a future-forward approach to urban mobility.
    EV Fun Concept: Honda’s First Electric Motorcycle
    The EV Fun Concept is Honda’s first electric motorcycle in the sports category, scheduled for a 2025 launch. Designed as a naked sports model, the EV Fun Concept offers a quiet, vibration-free riding experience that differentiates it from traditional internal combustion engine (ICE) motorcycles. Built on Honda’s expertise in motorcycle technology, the EV Fun Concept balances performance with the unique characteristics of electric power, delivering an enhanced riding experience.
    Honda Electric Motorcycle Concept – EV Fun
    Equipped with a fixed battery and compatible with CCS2 quick chargers, the EV Fun Concept provides a range of over 100 km, suitable for urban commuting. This model is designed to provide a new sensation of quiet riding, blending Honda’s traditional strengths in handling with the sleek, easy-to-manage design enabled by its fixed battery system.
    EV Urban Concept: Redefining Urban Electric Mobility
    The EV Urban Concept embodies Honda’s vision of future urban mobility. Focused on practicality and connectivity, this model introduces an intuitive human-machine interface (HMI) that aims to improve interactions between the rider and the vehicle. The EV Urban Concept integrates Honda’s in-house developed battery technology and cutting-edge software, creating a seamless blend of form and function.
    Honda Electric Motorcycle Concept – EV Urban
    The design is streamlined, with a function-first approach to mobility that resonates with Honda’s commitment to expanding the possibilities of urban transport. This model seeks to make urban electric mobility accessible and efficient for a wide range of users, reflecting Honda’s vision to provide freedom of mobility to as many people as possible.
    Honda’s Electric Two Wheeler Strategy
    With these two new electric concept models, Honda is on track to diversify its electric motorcycle lineup, appealing to both urban commuters and sports enthusiasts. As the company accelerates its efforts to lead in the electric 2W market, it aims to meet the diverse needs of its global customers while making significant strides towards environmental sustainability. By leveraging its expertise in automotive and power products, Honda is poised to deliver electric motorcycles that not only meet functional demands but also enhance the overall riding experience.
    Honda Electric Motorcycle Concept – EV Urban
    Honda’s Vision for an Electric Future
    Honda has set ambitious goals for achieving carbon neutrality across its products by 2050, with a focus on fully electrifying its 2W lineup in the 2040s. This year, 2024, marks Honda’s first year of global electric motorcycle, with plans to introduce 30 electric models worldwide by 2030. Honda aims to lead the electric 2W market through these strategic steps, laying the groundwork for expanded market entry by 2026 and business expansion beyond. More

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    Honda Activa Electric Scooter Launch Nears – New Details Out

    New Honda Electric Scooter Concept. Image – PaulTanWhile Honda is relatively late in the electric two-wheeler race, it has set ambitious goals to produce four million EVs by 2030
    Honda has revealed its plans for the electric two-wheeler segment, which include the roadmap for both domestic and international markets. A phased market expansion approach will be utilized, with 2024 being the entry point. To create practical products that are affordable as well, Honda will focus on modularization and use of existing ICE assets and expertise.
    Honda Activa electric scooter launch in 2024
    For India, Honda will introduce an electric two-wheeler whose performance will be comparable to a 110cc ICE two-wheeler. It will be positioned as a mass-market product, something similar to Honda Activa. A range of over 100 km is likely, as the scooter will be using two Honda Mobile Power Packs.
    For international markets, Honda is developing a more premium product that will have advanced features such as in-vehicle infotainment. The model for India will be launched in 2024, whereas the global model is set to debut in 2025. Indonesia will get it first, followed by launch in Japan and Europe.
    Multiple battery technologies
    The 2024 model to be launched in India will have battery swapping tech. To balance cost aspects and varying user requirements, Honda is developing multiple battery technologies for its upcoming electric two-wheelers. Much of the production will be done in Asia. Existing Honda electric two-wheeler models utilize nickel cobalt manganese (NCM) cell chemistry. For its upcoming models, Honda is working on lithium iron phosphate (LFP) cells. The LFP cells are planned to be used with models launched from 2025 onwards.
    By the end of this decade, Honda would have established a strong presence in the electric two-wheeler space. Around that time, Honda will start introducing its next-gen batteries. While specifications are not available, Honda has stated that the next-gen battery packs will be affordable and enhance the vehicle’s marketability. These advanced battery packs will also enable faster adoption of electric two-wheelers.
    ICE-based EV models
    Honda electric two-wheelers introduced up to 2026 will make max possible use of existing ICE assets. The period from 2024 to 2026 will be the entry phase for Honda. By utilizing existing ICE parts, Honda can accelerate product development and also reduce overall costs. Honda has decades of experience in the ICE segment, something that will be leveraged for the development of its initial electric two-wheelers. Existing Honda ICE scooters are already equipped with advanced features such as connectivity tech. Such features will be available with the first set of electric two-wheelers launched by Honda.
    OTA updates will also be included, ensuring the EV remains future-proof. The 2024 model will have a unique navigation function as well that will ensure seamless access to available charging stations. The equipment list of Honda electric two-wheelers will keep improving over the years. Beyond the 2024-2026 entry phase, Honda has marked the 2026 to 2030 period as the business expansion phase for its electric two-wheelers. After 2030, Honda’s electric two-wheeler business will enter the full-scale growth phase. Electric two-wheelers launched during this period will be far more advanced.
    Modularization to boost efficiency
    To quickly create new products and ensure seamless integration with ICE assets, Honda will focus on the modularization of core components such as battery, power unit and the body. Development and production cost can be reduced with modularization, all while ensuring that users have multiple models to choose from. Honda will be building new factories that will focus on incorporating modular platform technologies. By utilizing its existing global sales network, Honda has plans to emerge as the number 1 brand in the electric two-wheeler space.
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    Honda 2W Sales Breakup Sep 2024 – Activa, Shine, Dio, Unicorn, CB350, Hornet

    Honda ActivaHonda Activa and Shine, two forerunners in this list, currently command a combined 77% share
    Honda, a significant player in the two wheeler segment has seen sales surge efficiently in September 2024. The company has posted an 8.31% YoY growth to 5,36,391 units, up from 4,91,802 units sold in Sep 2023. Its sales in Aug 2024 had stood at 4,91,678 units, thus relating to a 9.09% MoM improvement.
    Honda Sales Sep 2024 – Activa Scooter at No. 1
    Honda Activa was not only the best-selling scooter in the company portfolio, but it also claimed a No. 1 spot as the highest-selling scooter in India in the past month. Sales of the Activa improved to 2,62,316 units in Sep 2024, an 11.60% YoY growth from 2,35,056 units sold in Sep 2023. It also relayed a 15.33% MoM improvement in demand over 2,27,458 unit sales of Aug 2024.
    At No. 2 was the Honda Shine 125+SP125. Its sales were up by 13.40% YoY and 2.52% MoM to 1,53,476 units. Together the Honda Activa with a 48.90% share and Shine with a 28.61% share currently command a combined share of 77% in the company portfolio. Honda Shine was the No. 2 best-selling motorcycle last month after the Hero Splendor.
    Honda Dio suffered a YoY setback in terms of sales as numbers fell to 35,370 units last month. This was an 8.61% YoY decline from 38,703 units sold in Sep 2023. Sales did improve by 1.92% on a MoM basis over 34,705 units sold in Aug 2024.
    Honda 2W Sales Breakup Sep 2024 – YoY
    There was the Honda Unicorn with 31,353 unit sales last month relating to a 22.89% YoY growth but a marginal 0.31% MoM decline. It was followed by the Shine 100 which saw improved sales to 28,359 units last month, an 8.22% YoY and 11.94% MoM growth. Dream sales dipped extensively by 22.08% YoY to 8,293 units over 10,643 units sold in Sep 2023 while its MoM performance was better with a 7.52% rise in demand from 7,713 unit sales of Aug 2024.
    Honda Sales Sep 2024
    Lower down the sales order was the Honda Livo (5,693 units), SP160 (5,470 units), Hness 350 (2,048 units) and Hornet (1,748 units) out of these 4 models, it was only the Livo that has posted YoY improvement in sales. Sales figure however, improved by double digits on a MoM basis.
    In the Honda CB range was the CB350 that amassed the highest sales at 1,242 units last month. This was a 14.87% MoM decline from 1,459 units sold in Aug 2024. CB200X had 888 units sold in Sep 2024, relating to 19.03% YoY improvement from 746 units sold in Sep 2023. MoM sales were also up by 16.23% from 764 unit sales of Aug 2024.
    Honda 2W Sales Breakup Sep 2024 – MoM
    Relatively newcomers to the company portfolio, the CB300 accounted for sales of 79 units last month while the XL750 (42 units), CB500 (13 units) and GL 1800 (1 unit) completed this sales list. Sales of the XL 750 improved by 16.67% on a MoM basis. This was over 36 units sold in Aug 2024. More

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    2024 Honda CB300F Flex Fuel Launch Price Rs 1.7 Lakh – More Power and Torque

    2024 Honda CB300F Flex FuelWith the launch of the CB300F flex-fuel, Honda continues to push the boundaries of innovation, offering advanced solutions that address both customer needs and environmental concerns
    Honda Motorcycle & Scooter India (HMSI) has launched the new CB300F flex-fuel motorcycle, establishing a significant milestone in India’s shift towards greener mobility solutions. As India’s first 300cc flex-fuel motorcycle, the CB300F aims to cater to the growing demand for environmentally conscious transportation.
    Understanding Ethanol and Flex-Fuel Vehicles
    In India, the trend of ethanol blending has progressed significantly, growing from 5% in 2003 to 10% in 2022, with an ambitious goal of achieving a 20% blend by 2025. This focus on flex-fuel solutions not only contributes to reducing greenhouse gas emissions but also provides economic benefits like lowering the oil import bill and positively impacting the farming sector by increasing demand for agricultural produce. Ethanol, as a cleaner and renewable fuel, represents a promising shift towards reducing dependency on conventional fossil fuels and promoting sustainable development.
    2024 Honda CB300F Flex Fuel
    2024 Honda CB300F flex-fuel – Engine & Performance
    The 2024 Honda CB300F flex-fuel is powered by a 293.52cc, oil-cooled, single-cylinder engine that supports up to E85 fuel blend (85% ethanol and 15% gasoline). This engine delivers a peak power output of 18.3 kW and a maximum torque of 25.9 Nm. This is slightly more power and torque when compared with the existing CB300F. The new bike comes equipped with a 6-speed gearbox paired with an assist and slipper clutch, ensuring smooth and quick gear transitions while preventing rear wheel locking during aggressive downshifts.
    2024 Honda CB300F Flex Fuel – Prices, Specs
    Incorporating a focus on rider safety and handling, the CB300F is equipped with disc brakes at both ends—276mm at the front and 220mm at the rear—along with dual-channel ABS. It also features Honda’s Selectable Torque Control (HSTC) as standard, helping maintain stability on different road conditions. The bike’s suspension setup includes golden-colored USD front forks and a 5-step adjustable rear mono-shock, ensuring a comfortable riding experience. Additionally, it comes with an all-LED lighting system for enhanced visibility.
    2024 Honda CB300F Flex Fuel
    Modern Features, Pricing
    The CB300F flex-fuel model boasts a fully digital instrument cluster that offers five levels of brightness adjustment and displays key information, including speedometer, odometer, tachometer, fuel gauge, twin trip meters, gear position indicator, and a clock. An Intelligent Ethanol Indicator alerts the rider if the fuel exceeds 85% ethanol content.
    Priced at Rs. 1,70,000 (ex-showroom, Delhi), the 2024 Honda CB300F flex-fuel is available in two colour options: Sports Red and Mat Axis Grey Metallic. Bookings are open at all BigWing dealerships, with deliveries expected to start in the last week of October 2024.
    2024 Honda CB300F Flex Fuel
    Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “At Honda, we aim to achieve carbon neutrality for all our products and corporate activities by 2050. As part of our commitment to sustainable product innovation, today we introduced the new flex-fuel version of the CB300F, marking a significant milestone in our journey towards reducing emissions and addressing India’s energy needs. With more than a decade’s expertise in flex-fuel technology globally, Honda has specially developed this motorcycle keeping the Indian customers in mind to make a seamless flex-fuel transition for the Indian two-wheeler market. The launch of the new CB300F flex-fuel reinforces our commitment to support the Government of India’s Ethanol Blended Petrol (EBP) program and to contribute towards a cleaner, greener future.” More

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    Honda 2W Sales Sept 2024 – 5.83 Lakh Domestic, 47k Exports

    Honda SP125 Sports EditionHonda two wheeler sales improved YoY and MoM while it overtook that of Hero MotoCorp in Q3 and on a YTD basis
    In Sept 2024, HMSI saw outstanding sales both on a year-on-year (YoY) and month-on-month (MoM) basis. Sales in the domestic markets were its strong hold with a 91.91% share. Exports, on the other hand, accounted for 8.09%.
    Honda 2W Sales Sept 2024 YoY Vs MoM
    HMSI total sales (domestic + exports) in Sept 2024 stood at 5,83,633 units. This was a 10.75% growth over 5,26,998 units sold in Sept 2023 and related to a volume growth of 56,635 units. MoM sales also improved by 8.31% over 5,38,852 units sold in August 2024 which was a 44,781 unit improvement in volumes.
    Honda 2W Sales Sept 2024
    The company sold 5,36,391 units in domestic markets, marking a 9.07% YoY growth. This was a 44,589 unit growth over 4,91,802 units sold in Sept 2023. Exports saw a significantly higher growth rate at 34.23% on a YoY basis with 47,242 units shipped in the past month. This was well over 12,046 units from 35,196 units exported in Sept 2023 as the company taps newer markets, contributing to overall growth.
    MoM sales also saw positive results both in terms of domestic sales and exports. Domestic sales were up 9.09% over 4,91,678 units sold in August 2024. Exports grew only marginally by 0.14% from 47,174 units shipped in August 2024.
    Honda 2W Sales Q3 2024 and YTD FY 2025
    Honda 2W – Q3 2024 and YTD Sales Growth
    HMSI has done exceedingly well in terms of Q3 2024 and YTD sales, scaling over sales of Hero MotoCorp on both counts. Total sales (domestic + exports) in Q3 2024 stood at 16,05,585 units, up by 19.56% over 13,42,898 units sold in the same period of 2023.
    This was a volume growth of 2,62,687 units. Domestic sales were up by 17.01% to 14,67,187 units in Sept 2024, a 2,13,318 unit volume increase from 12,53,869 units sold in Q3 2023. Exports also grew by 55.45% to 1,38,398 units in Q3 2024 over 89,029 units shipped in Q3 2023.
    On a YTD basis, sales during the period April to Sept 2024 grew by 30.48% to 31,58,377 units. This was a 7,37,838 unit volume growth from 24,20,539 units sold in the same period of 2023. Domestic sales grew by 28.25% to 28,81,419 units in the April to Sept 2024 period over 22,46,660 units sold in the same 6 month period of the previous year. Exports also showed outstanding growth by 59.28% to 2,76,958 units, up from 1,73,879 units shipped in the April-Sept 2023 period.
    Even as HMSI YoY and MoM sales have been lower as compared to that of arch rival Hero MotoCorp, with these improved Q3 2024 and YTD sales figures, Honda has scored over Hero MotoCorp by significant numbers. HMSI outsold Hero MotoCorp by 85,901 units during the Q3 2024 period. YTD sales of HMSI were also higher than that of Hero MotoCorp by 1,03,537 units. More

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    Honda Sales Breakup Aug 2024 – Activa, Shine, Dio, Unicorn, CB 350

    Honda ShineHonda 2Wheelers India recorded a strong sales performance in August 2024, with an overall growth of 12.21% year-on-year
    Honda sold 4,91,678 units in the domestic market, compared to 4,38,163 units in August 2023. This impressive growth was driven by a mix of consistent performers and some standout models that witnessed a significant surge in demand.
    Honda Sales Breakup Aug 2024 – Activa and Shine Dominate the Market
    Honda Activa continued to be the best-selling scooter in the lineup, maintaining its stronghold in the market. It recorded a growth of 5.86% over the previous year, further cementing its position as a customer favorite, contributing a massive 46.26% to the brand’s total sales. Alongside the Activa, the Shine 125 and SP125 models also showcased impressive performance, with a substantial year-on-year growth of 31.15%. These models together contributed 30.45% to Honda’s total sales in August 2024.
    Honda Sales Breakup Aug 2024 – YoY Comparison
    The Honda Dio, a popular scooter among younger riders, saw a strong surge in sales as well, with a growth of 19.83% compared to August 2023. This continued rise in demand reflects its strong market appeal. Meanwhile, the Honda Unicorn, a well-established model in the commuter bike segment, maintained its position with minimal fluctuation in sales, though its numbers remained virtually flat compared to the previous year, with a slight 0.07% drop.
    The Shine 100, introduced as a more affordable option, faced a notable dip in sales, experiencing a decline of 26.72% compared to the same period last year. However, other entry-level models like the Dream and Livo saw impressive growth, with Dream sales jumping by 51.09%, while Livo posted an even higher year-on-year growth of 62.27%. These numbers highlight Honda’s success in attracting more budget-conscious customers.
    Honda Sales Breakup Aug 2024 – MoM Comparison
    One of the standout performers was the SP160, which saw a staggering growth of 113.26%. This model has gained considerable traction in the market, appealing to riders seeking an affordable yet powerful bike. On the other hand, in the premium segment, the Hness 350 recorded a sharp decline of 52.18%. Despite this dip, Honda’s CB350 model saw a resurgence, contributing new sales figures to the brand’s portfolio in August 2024.
    Hornet and Adventure Models See Unprecedented Growth
    Honda’s Hornet 2.0 also emerged as a surprising winner with remarkable growth, boasting a 773.05% increase over the previous year. This indicates growing interest in sportier commuter options among riders. Additionally, the CB200X, a relatively new adventure bike, also recorded promising numbers for August, adding to Honda’s success in expanding its range.
    Honda’s high-end models like the XL750, though niche, contributed to the overall sales performance. The company also reported minor sales of its premium offerings, including models like the GL1800, as it focuses on building interest in the luxury and adventure motorcycle segments in the Indian market. More

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    New Honda Beat Scooter Patented In India – 14 Inch Alloys, 60 Kmpl Mileage

    New Honda Beat ScooterWith its sporty design and robust performance, Honda Beat has emerged as a popular option in Asian markets like Indonesia
    Earlier this year in June, Honda had introduced the 2024 version of Beat scooter in Indonesia. And now, a design trademark has been filed for Honda Beat in India. Most of the features seen in the patent images are the same as that of Indonesian-spec 2024 Honda Beat.
    Honda Beat Patented
    Key features that immediately get one’s attention include the large 14-inch alloy wheels. While improving road presence, larger wheels are also better at tackling rough patches and ensuring smoother rides. In the Indonesian market, the 14-inch alloy wheels are shod with 80/90 front and 90/90 rear tubeless tyres.
    New Honda Beat Scooter
    As customers may have different needs, Honda offers the Beat Street model that comes with standard 12-inch alloy wheels. Beat Street has changes to the equipment list and also offers unique colour options and sportier graphics and decals.
    As seen in the patent images, Honda Beat has a sharp front fender, layered front apron design for a maxi-scooter look, polygonal rear-view mirrors, a small visor and straight handlebar. Side panels have distinctive grooves and dual-tone shades, which help achieve a sporty profile. The stepped seat seems long and wide, ensuring comfortable rides for both the rider and pillion. Thick grab rails at the rear ensure that the pillion has a stable grip while negotiating busy city streets.
    New Honda Beat Scooter
    Honda Beat has a flat floorboard that can be used for various purposes. Other key highlights include all-LED lighting, open storage compartments at the front and a hook for bottles, groceries and other items. The brake lock lever prevents sudden jumps at the time of starting the scooter. It also comes handy when stopping the scooter on a slope or incline. Honda Beat has 12 litres of underseat storage, an easy-pull parking stand and a sporty exhaust cover.
    New Honda Beat Scooter
    Honda Beat tech features
    Tech package includes a smart key system that eliminates the need to carry a physical key for locking the handlebar and starting the engine. This feature is available with the Beat Deluxe variant. Honda Beat has a 12 W USB charger and an anti-theft alarm security system. The scooter has a circular semi-digital instrument console that displays a range of information including an Eco indicator.
    New Honda Beat Scooter
    Honda Beat – Engine, specs
    Powering Honda Beat is a 109.5 cc, SOHC engine that delivers 9 PS and 9.2 Nm. It has Honda’s advanced tech systems such as eSP, ACG Starter and idling-stop function. The scooter has a certified range of 60.6 km/L, which is pretty good for a 110cc scooter. Honda Beat has telescopic forks at front and a swing arm linked single shock absorber at the rear. Braking setup comprises a disc/drum combo. To improve braking efficiency, Honda Beat is equipped with a combi braking system.
    New Honda Beat Scooter
    With a seat height of just 742 mm, Honda Beat seems suitable for shorter riders. Weighing 88 kg, the scooter allows easy handling and agile manoeuvrability. Ground clearance is 148 mm, whereas fuel tank capacity is 4.2 litres. In the Indonesia market, Honda Beat is offered at a starting price of Rp. 18,430,000 (approx. INR 1.01 lakh). The Beat Street model is priced at Rp. 19,300,000 (INR 1.06 lakh). Honda Beat can be an option for the Indian market as well. However, Honda has not indicated any plans to introduce the Honda Beat in India. More

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    2025 Honda XRE 190 ADV Debuts – Sportier Profile, New Features

    2025 Honda XRE 190One of the popular dual-sport motorcycles in Brazil, the Honda XRE 190 is preferred for its agility, lightness and robust performance
    After introducing the updated versions of Sahara, Tornado and Bros adventure bikes, Honda has launched the 2025 model of XRE 190 in Brazil. The bike was originally launched in 2016 and has recorded cumulative production of over 180,000 units. 2025 Honda XRE 190 will start reaching dealerships in Brazil from October onwards.
    2025 Honda XRE 190 – What’s New?
    Changes to 2025 Honda XRE 190 are focused on improving safety, practicality and overall user satisfaction. The updates are based on Honda’s evolving design strategy as well as feedback and suggestions received from users. There are updates to the fairing, something similar that we have already seen with the newer Sahara 300, XR 300L Tornado and NXR 160 Bros.
    2025 Honda XRE 190
    Changes can also be seen across the fuel tank, side profile, seat and tail section. The stepped seat is now larger in size, with more clearly defined rider and pillion sections. Grab rails merge towards the rear to form a flat surface that can be used to install a top case. The bike gets a new exhaust tip and has aluminium footpegs for the pillion.
    There are two variants – a standard and an Adventure version. The base model has colour options of Pearlescent Red and Matte Metallic Blue. The Adventure variant gets Pearlescent Gray with exclusive graphics. 2025 Honda XRE 190 has all LED lighting for a sportier look and enhanced illumination.
    New Honda XRE 190
    The digital instrument console has been updated with a high-contrast screen. It displays a range of information such as odometer, fuel level, available range and average fuel efficiency. Another key update is a USB Type C charging port, located near the instrument panel.
    Improved suspension
    While much of the hardware specs are the same as earlier, the front forks now use wider 33 mm tubes instead of 31 mm tubes seen with the outgoing model. There are no changes to the rear suspension. While the front suspension has 180 mm of travel, the rear swingarm-linked spring shock absorber has 150 mm of travel.
    New Honda XRE 190
    The bike continues with a 19-inch spoked steel wheel at front and a 17-inch unit at rear. These are fitted with Pirelli MT60 tires. Braking setup remains unchanged at 240 mm front disc and 220 mm rear disc. Single-channel ABS is offered as standard. 2025 Honda XRE 190 has a dry weight of 126 kg. Seat height remains unchanged at 836 mm.
    2025 Honda XRE 190 will continue using the same engine as earlier. The 184.4, air-cooled flex single-cylinder unit delivers 16 hp and 16.28 Nm when using petrol. When running on ethanol, the numbers are 15.9 hp and 16.18 Nm. The engine is mated to a 5-speed gearbox.
    New Honda XRE 190
    Starting price of 2025 Honda XRE 190 is R$22,060 for the base variant, which is approximately Rs 3.37 lakh. The adventure variant costs R$22,496 (Rs 3.40 lakh). These prices are excluding the freight and insurance charges. For complete peace of mind, Honda is offering a 3 years warranty with no mileage limit. More