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      India-Spec KTM 390 Adventure S, 390 Enduro R Debuts At IBW In Goa

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      India-spec KTM 390 Adventure S, 390 Enduro RWhere India-spec KTM 390 Adventure S emerges as an Adventure Tourer, 390 Enduro R sheds the bodywork and is a hardcore off-roader
      After a busy spectacle at EICMA 2024, KTM has brought its 390 Adventure lineup to India. The new 390 Adventure S and 390 Enduro R debuts in India for the first time at ongoing IBW (India Bike Weak) in Goa. Looking at these motorcycles, we can see that they are very close to what was shown at EICMA 2024.
      New KTM 390 Adventure
      Manufactured by Bajaj Auto in India, KTM’s 390 lineup holds quite a recall here and abroad. Known for its manic performance within the single-cylinder offerings, KTM 390 is quite popular. Within the 390 portfolio, 390 Adventure holds a special position as it caters to the widely popular Adventure Tourer genre.
      390 Adventure S
      Alongside 2025 KTM 390 Adventure, the company also showcased 390 Enduro and 390 SMC at EICMA 2024. These motorcycles are completely new from KTM. For India, KTM has showcased 390 Adventure S and 390 Enduro R. SMC 390, on the other hand, is a Supermoto motorcycle based on this platform with 17-inch wheels at both ends.
      Sticking with the just-debuted India-spec KTM 390 Adventure S and 390 Enduro R, the company has showcased them at ongoing IBW in Goa. There are differences between these two machines in the way they are built and their capabilities. 390 Adventure S is more of an Adventure Tourer with decent off-roading and trail capabilities.
      390 Enduro R
      Aventure S rides on 21-inch front and 17-inch rear wire-spoke wheels. Ground clearance is lower on 390 Adventure S and it gets a lower seat height, when compared to 390 Adventure R showcased at EICMA 2024. Suspension setup comprises of USD front forks and rear mono-shock and 390 Adventure S also gets a TFT instrument cluster.
      More capable 390 Enduro R
      On the other hand, 390 Enduro R is far more capable and is a proper off-roader. 390 Enduro is a more dedicated and hard-core off-roader with minimal bodywork and less weight. It gets a larger 21-inch front and 18-inch rear wire-spoke wheels combination. The suspension is likely to be fully adjustable for compression and rebound. Suspension travel could be around 230mm.
      390 Enduro R
      Because of the larger wheels and higher suspension travel, the ground clearance is higher as well. Thus the seat height has been pushed up too. Where features are concerned, 390 Enduro R gets similar attributes as seen with 390 Adventure S, sans the bodywork.
      390 Adventure S
      Where powertrains are concerned, both Adventure S and Enduro R gets the same 399cc DOHC 4V/cyl liquid-cooled single-cylinder motor from 390 Duke. This motor is capable of generating 45 bhp and 40 Nm, mated to a 6-speed gearbox, slipper clutch and a bi-directional quick-shifter. KTM might tune this engine differently to achieve an optimum character for these machines.

      Also read – Upcoming Hero Xpulse 421 ADV sketch revealed More

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      Triumph Scrambler 400X Year-End Benefits – Free Accessories Worth Rs 12.5K

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      Triumph Scrambler 400XThe 398.15cc DOHC 4V/cyl liquid-cooled single-cylinder engine on Triumph Scrambler 400X is capable of generating 39.5 bhp and 37.5 Nm
      With a strategic partnership with Bajaj Auto, iconic British motorcycle manufacturer, Triumph Motorcycles, has achieved a new price-conscious 400cc platform. The more premium offering based on this platform is Scrambler 400X, which has been bestowed with year-end benefits of up to Rs 12.5K.
      Triumph Scrambler 400X Year-End Benefits
      Recently, Triumph offered attractive year-end benefits of up to Rs 12,500 on Scrambler 400X to boost sales and footfall into the dealerships. The iconic British motorcycle manufacturer is not offering cash benefits worth Rs 12,500 on the Scrambler 400X. There is a complementary set of accessories worth Rs 12,500.
      The accessories part of this package worth Rs 12,500 includes a stylish T-shirt (official apparel merchandise), tank pads for rider grip onto the motorcycle, a luggage rack kit for utility, a high mudguard kit, a coated windscreen and lower engine bars. Ex-sh price of Triumph Scrambler 400X is Rs 2.64 lakh.
      Discerning buyers of Scrambler 400X can avail of this year-end offer by Triumph between 1st of December 2024 to 31st of December 2024. Triumph Scrambler 400X offers an exhilarating riding experience both on and off the roads. With robust underpinnings, it also encourages riders to have fun and explore unchartered terrains.
      Triumph Scrambler 400X
      The 398.15cc DOHC 4V/cyl liquid-cooled single-cylinder engine is capable of generating 39.5 bhp of peak power and 37.5 Nm of peak torque, mated to a 6-speed gearbox. It comes with 19-inch front and 17-inch rear alloy wheels with block-pattern tyres for the Scrambler look and character. It is suspended on USD front forks and mono-shock setup at the rear.
      New Scrambler T4 incoming?
      There was a lot of buzz around the Bajaj-Triumph camp suggesting that the duo is keen on bringing two new motorcycles around the festive season to push monthly sales volume to 10,000 units. We saw the launch of MY24 Speed 400 and its more affordable and less performant variant, Speed T4, in India.
      In October 2024, Bajaj-Triumph duo pushed a hair above 4,000 units in sales with a 17.52% YoY growth and a 17.41% MoM growth, gaining 597 and 594 units in volume YoY and MoM respectively. Outside of Royal Enfield’s 350cc and 450cc ecosystem, Triumph’s 400cc is the best-selling lineup.
      Triumph 400X Scrambler
      As seen with recent spy shots, Bajaj-Triumph duo seems to be developing a more affordable and less performant variant of Scrambler 400X, similar to what we saw with Speed T4. It could be called Triumph Scrambler T4, when launched. There is a good probability of it boosting the sales for the brand when launched at a competitive price. More

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      Bajaj To Launch The New Best Chetak Yet On 20th Dec – Official Teaser

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      2025 Bajaj Chetak Electric Scooter LaunchIn addition to a new chassis, upcoming new Chetak electric scooter can also get an improved battery pack
      Bajaj Chetak electric scooter was a relatively slow starter at the time of its launch in 2020. However, with new models, price cuts, continuous improvements and network expansion, Chetak has emerged as the third best selling electric scooter in the country.
      2025 Bajaj Chetak model – What’s new?
      It is expected that the new 2025 Chetak model will be utilizing an entirely new platform. This will be part of the continuous improvements that Bajaj has introduced for Chetak over the years. The primary idea is to introduce changes that improve Chetak’s competencies against rival offerings. Chetak takes on rivals such as Ola S1, Ather Rizta and TVS iQube. These rival electric scooters offer more practicality with their bigger storage space. With the new Chetak model, Bajaj may be looking to achieve something similar.
      2025 Bajaj Chetak Electric Scooter Launch Teaser
      Using an entirely new chassis, 2025 Bajaj Chetak is expected to be more lightweight. This will improve its performance as well as range. In the new platform, the battery pack could be moved under the floorboard. This will ensure that there’s ample space under the seat. With the battery pack placed under the floorboard, overall control and handling of the scooter will also improve. The lower centre of gravity will be beneficial while cornering, sudden braking and acceleration and manoeuvring the scooter at low speeds.
      The battery pack could also be updated with a more advanced unit. It could be more energy efficient and safer as well. Assuming that a more advanced battery pack is used, the new Chetak could deliver a higher range. It is also possible that a higher capacity battery pack could be accommodated with the new platform. This too will boost performance and range.
      Bajaj Chetak Spied Testing
      In the teaser, Bajaj claims that this will be the Best Chetak yet. They are also saying it will be Fully Lifeproof. With the upcoming 2025 Chetak model, Bajaj will be looking to further boost its market share in the electric two-wheeler segment. In October 2024, Chetak had a market share of 20.29%. That’s pretty close to the 21.50% market share of TVS iQube, the second best selling electric scooter.
      Lower pricing, improved styling?
      To make Chetak more accessible, the new 2025 model could be launched at a lower price point. Just like the current model, there will be multiple variants of the new 2025 Chetak. The base variant could be made more affordable. As of now, the base 2903 variant of Bajaj Chetak with the 2.88 kWh battery pack is available at a starting price of Rs 95,998. Next is Chetak 3202, priced at Rs 1,15,018. The top variant 3201 is available at Rs 1,27,244. There’s a Special Edition version as well, priced at Rs 1,28,744.
      Existing Chetak variants have a range of 123 to 137 km. Base variant has a top speed of 63 km/H, whereas the others are rated at 73 km/H. While the new 2025 Chetak will retain its classic design format in most parts, there could be some minor cosmetic adjustments. Some new colour options could also be introduced with the new Chetak electric scooter. More

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      2W Sales and Exports Nov 2024 – Hero, Honda, TVS, Bajaj, Suzuki, Enfield

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      Hero Splendor : Image – Ryt To KnowHero MotoCorp continued to lead the list with 4.39 lakh unit sales even as it has witnessed a YoY and MoM decline in domestic markets
      Leading two wheeler brands such as Hero, Honda, TVS, Bajaj, Suzuki, and Enfield have seen ups and downs in terms of both domestic sales and exports in Nov 2024. While most purchases in this two wheeler segment were made during the auspicious festive months of Sept and Oct 2024, year-end purchases have seen a decline.
      Two Wheeler Domestic Sales Nov 2024
      Domestic sales of two wheeler majors Hero, Honda, TVS, Bajaj, Suzuki and Royal Enfield in Nov 2024 ended on a negative note. The 6 leading OEMs accounted for a total of 15,32,048 unit sales last month which was a 1.23% YoY decline over 15,50,849 units sold in Nov 2023. MoM sales also suffered an even higher setback by 25.75% when compared to 20,63,387 units of Oct 2024 which was boosted by festive demand.
      Hero MotoCorp, though the No. 1 best-selling two wheeler maker, suffered a YoY and MoM decline in sales. Sales slipped to 4,39,777 units in the past month, a 7.67% YoY and 33.07% MoM decline. The company had sold 4,76,286 units and 6,57,043 units in Nov 2023 and Oct 2024 respectively and commanded a 28.71% share on this list. Hero MotoCorp has just introduced the V2 range of electric scooters which along with the upcoming Hero Mavrick 440 Scrambler could boost sales in the months ahead.
      Close behind Hero MotoCorp in terms of sales in domestic markets last month was Honda with 4,32,888 units sold. However the company has witnessed a 2.90% YoY growth from 4,20,677 units sold in Nov 2023. MoM sales declined by 21.74% over 5,53,120 units sold in Oct 2024. Honda also looks ahead with positivity with the new Activa e: and QC1 in the electric two wheeler segment and several upcoming offerings in the larger segment which will be launched through 2025.
      2W Sales and Exports Nov 2024 – Domestic
      TVS Motor sales grew by 6.34% YoY to 3,05,203 units over 2,87,017 units sold in the same month last year. Like all the other 6 two wheeler makers on this list, TVS also suffered a 21.84% MoM decline. It was followed by Bajaj Auto with a 6.86% YoY and 20.44% YoY and MoM decline in sales to 2,03,611 units.
      Bajaj Freedom CNG, currently a high sales performer in the company lineup becomes even more affordable to buyers with a recent Rs 5,000-10,000 price cut. Suzuki saw a 7.11% YoY growth to 78,333 units while it suffered a 25.35% MoM decline. Royal Enfield also saw its YoY and MoM sales dip to 72,236 units relating to a 3.86% YoY and 29.10% MoM de-growth.
      Two Wheeler Exports Nov 2024
      In global markets, these 6 leading two wheeler makers saw improved performance. Sales were up 31.58% YoY to 3,37,562 units over 2,56,548 units sold in Nov 2023. MoM sales also improved, albeit marginally by 0.45% from 3,36,035 units sold in Oct 2024. It was Bajaj Auto that led the export list with 1,64,465 unit sales last month to see a 26.07% YoY and 3.79% MoM improvement.
      2W Sales and Exports Nov 2024 – Exports
      Bajaj Auto commands a 48.72% share on this list. It was the only two wheeler maker to account for exports above the 1 lakh unit mark. At No. 2 on the export list was TVS with 87,150 units exported last month which related to a 33.90% YoY growth from 65,086 units shipped in the same month last year. The MoM performance however ended negatively with a 0.70% decline from 87,760 units exported in Oct 2024.
      Honda’s exports also grew significantly, with 39,861 units shipped last month, reflecting a 46.70% YoY growth. Hero followed with 20,028 units shipped last month and a 35.65% YoY growth. However, both Honda and Hero suffered a MoM decline in exports by 10.61% and 7.65% respectively. Suzuki (16,037 units) and Royal Enfield (10,021 units) showed off positive performance last month with exports surging 14.87% and 95.95% respectively. These two automakers also saw its MoM exports end positively.
      Total (Sales + Exports) – YoY vs MoM
      In Nov 2024, taking into account total domestic and export sales for two-wheelers in India, numbers stood at 18,69,610 units. This showed off strong YoY growth at 3.44% while MoM sales declined by 22.08% from 23,99,422 units sold in Oct 2024. Honda led the market with 4,72,749 unit sales, a 5.56% YoY growth but 20.91% MoM decline.
      2W Sales and Exports Nov 2024 – Total Sales
      Hero followed with 4,56,805 unit sales last month, a 6.36% YoY and 32.26% MoM decline while TVS had a total of 3,92,353 units sold in both domestic and global markets reflecting an 11.43% YoY growth but a 17.96% MoM decline. Bajaj Auto (3,68,076 units), Suzuki (94,370 units) and Royal Enfield (82,257 units) each saw its YoY total sales improved though MoM sales performance ended in the red with double digit de-growth. More

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      Hero Electric Online Website Has Been Offline – Service Temporary Unavailable

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      Hero Electric Scooter Launch Event – File photo from 2023
      While Hero Electric was once among the preferred options, controversies related to dealers and alleged FAME II subsidy misappropriation have dented the brand’s reputation
      It is commendable that Hero Electric was among the first businesses to offer electric two-wheelers in India. The company had launched its operations around 2009. Someone at Hero Electric had the vision to foresee that electric vehicles are the future of the automotive world.
      Hero Electric website down
      It is important to note that Hero Electric is a completely distinct entity and should not be confused with Hero MotoCorp. The latter is primarily focused on ICE two-wheelers, although VIDA electric scooter is also available. Talking about Hero Electric, the official website (heroelectric.in) is down for around two weeks. There’s evidence to support that with the help of Web Archives. Hero Electric’s website currently shows the ‘503 Service Temporarily Unavailable’ error message.
      Hero Electric Dealers Protest – File photo Aug 2024
      While this can happen to any website due to technical issues, Hero Electric’s website going offline for several days is quite intriguing. Conversations on Hero Electric’s X handle are also pretty sparse, with the last update posted in June 2024. Finding relevant links about Hero Electric on search engines has also become quite challenging. When there are no or limited updates from a website or brand, search engines adjust the rankings accordingly. And even for links that are available, the 503-error message is displayed.
      Hero Electric – What went wrong?
      Hero Electric was doing pretty good just a few years back. In 2022, the company had reported its best ever annual sales of 100,123 units. Hero Electric had ambitious plans to produce 5 million EVs in three years. The company was expanding its charging network in collaboration with its partners. New facilities were also being planned such as the 170-acre plant in Salarpur industrial area in Rajasthan. The company had also partnered with multiple NBFCs to provide easy finance options to its customers.
      Troubles for Hero Electric started when its name came up in alleged FAME subsidy misappropriations. FAME subsidy was meant for components manufactured locally. It was alleged that Hero Electric had claimed subsidy on parts that were imported. Other EV brands were also involved in similar cases, some of whom decided to return the subsidy amount. But Hero Electric challenged the allegations made by the investigative agencies. The company even made a counter claim and demanded Rs 556 crore from the government. According to Hero Electric, this amount was the pending subsidy for past EV sales.
      Trouble with dealers
      Earlier this year, Hero Electric dealers had protested against the company for alleged pending payments of Rs 500 crore. The dealers said that they have not received any payment in the past two years. Responding to the allegations, Hero Electric had said that the issues will be resolved by December 2024.
      SFIO raids
      In the latest development, the Serious Fraud Investigation Office (SFIO) has raided Hero Electric premises in connection with the FAME subsidy misappropriation case. Raids were also conducted at Benling India and Okinawa. Benling India website is currently showing as “Account Suspended”. It is not certain if this is linked to the search operations conducted by SFIO. According to SFIO, subsidies of around Rs 297 crore have been misappropriated. During the search operations, SFIO has confiscated various account books, digital data and other potential evidence. More

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      Bajaj Freedom CNG Price Cut – Customers Benefit By Up To Rs 10K

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      Bajaj Freedom CNG Price CutTo make the Freedom CNG bike more accessible, Bajaj has reduced prices in the range of Rs 5,000 to Rs 10,000
      In a short period of time, Bajaj Freedom CNG motorcycle has emerged as a bestseller. In October, Freedom CNG sales were at 30,051 units. That makes it the fourth best-selling product in Bajaj’s portfolio. MoM gain was 53.02%, as compared to 19,639 units sold in September 2024.
      Bajaj Freedom CNG price cut – Stock down by around 2%
      It was in July 2024 when the world got its first dual-fuel CNG motorcycle. Freedom CNG bike was a significant milestone for Bajaj. However, just five months after its launch, Bajaj Freedom CNG 125 prices have been reduced. The base variant gets a price cut of Rs 5,000, whereas the mid-level variant is cheaper by Rs 10,000.
      Bajaj Freedom CNG base variant (drum) new price is Rs 89,997. The mid-spec Freedom CNG (Drum, LED) variant is available at Rs 95,002. Pricing for the top variant, which has a disc brake and LED lights, remains unchanged at 1.10 lakh. The price reduction does not result in any changes to the equipment list.
      Price reduction will be beneficial for customers and it can also help boost sales of Bajaj Freedom CNG bike. However, stock markets have treated the price cuts as a negative development. Especially due to the gap between actual sales and dispatches to dealerships. As per VAHAN data, sales of Bajaj Freedom CNG 125 are shown at 34,000 units to date. But dispatches to dealerships are at 80,000 units. Moreover, price cuts were also announced on select Pulsar models after Diwali.
      Bajaj Freedom 125
      Due to a negative reaction by stock markets, Bajaj Auto’s share price had tanked by around 2%. It is down to Rs 8,983. UBS expects a further correction in the stock price of Bajaj Auto. The stock price of Bajaj Auto has already been corrected by around 30% since its peak of Rs 12,774 in September 2024. UBS has a sell recommendation for Bajaj Auto and has set a price target of Rs 7,800.
      ‘Buy’ rating for Bajaj Auto by other analysts
      Even though UBS has given a ‘sell’ rating, not all analysts have the same opinion. Among 47 analysts that cover Bajaj Auto stock, 20 analysts still maintain a positive ‘Buy’ rating. And 11 analysts have given a ‘Hold’ rating for Bajaj Auto stock. The remaining 16 analysts have a ‘Sell’ rating for Bajaj Auto stock.
      It remains to be seen how Bajaj Auto stock will perform in the coming days. While domestic two-wheeler sales growth in November is negative (YoY), exports have registered a gain of 26%. Overall, the YoY growth is positive in November at 5%. YTD (Year to Date) numbers are better, revealing positive growth in both domestic and international markets.
      Nitin Gadkari and Rajiv Bajaj at the Freedom CNG launch
      Bajaj is India’s largest two-wheeler exporter and expects better performance in the coming months. For its Freedom CNG bike, the strong potential exists in markets like Tanzania, Egypt, Peru and Columbia. Bajaj will also introduce new products, which can help deliver better sales growth figures. More

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      Hero Vida V2 Lineup Launch Price Starts From Rs 96K – V2 Lite, V2 Plus, V2 Pro

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      New Hero Vida V2 RangeWhile upcoming Honda Activa e lacks home charging convenience, Hero Vida V2 lineup offer it reaching 80% capacity in under 6 hours
      Right after Honda unveiled Activa e and QC1 in India, Hero MotoCorp has launched V2 range of electric scooters. With the V2 lineup, Hero MotoCorp aims to make a bigger splash in electric scooter industry and boost sales further. The company also aims at capturing a much bigger chunk of electric scooters with removable battery before Honda’s offerings hit the market.
      Hero Vida V2 Lineup Launch
      The range starts from V2 Lite priced at Rs 96,000 (Effective Ex-sh), hitting that all-important sub Rs 1 lakh price point. Above V2 Lite, we have V2 Plus which is priced at Rs 1,15,000 (Effective Ex-sh). Lastly, we have V2 Pro positioned at the top of this lineup as a flagship offering, priced at Rs 1,35,000 (Effective Ex-sh).
      New Hero Vida V2 Lineup
      There are two new colours with V2 lineup – Matte Nexus Blue-Grey and Glossy Sports Red. These colours aim to bring a fresh and dynamic appeal. When compared to V1 range of electric scooters, there seem to be a few design changes with V2 lineup. Most notable among them is the positioning of front turn indicators.
      There are V2 badges on side body panel now, replacing V1. Other than these subtle changes, Vida V2 range remains functionally identical to V1 range. Vida’s bold and contemporary design with removable battery architecture has been retained. Just like V1 range, V2 lineup promises exceptional ergonomics and an ideal combination of ride handling and performance.
      New Hero Vida V2 Features
      Specs and Performance
      Speaking of performance, all Vida V2 range of electric scooters get removable IP67-rated battery packs. V2 Lite gets the smallest battery at 2.2 kWh capacity. V2 Plus takes the battery size to 3.44 kWh and V2 Pro gets the largest battery in this trio at 3.94 kWh capacity. Maximum range promised by Hero is 165 km.
      You can charge these batteries at home, something Honda’s Activa e doesn’t allow. Where performance is concerned, there is a swingarm-mounted motor with 6 kW of peak power and 25 Nm of peak torque. Vida V2 can sprint from 0-40 km/h in 2.9 seconds and can hit a top speed of 90 km/h. There are riding modes – Eco, Ride, Sport and Custom (only with V2 Pro).
      New Hero Vida V2
      V2 range are compatible with Hero MotoCorp’s VIDA fast-charging network with over 3100 charging points across India, operating in 250+ cities. Features include a 7-inch TFT touchscreen instrument cluster that supports Bluetooth connectivity with navigation, regen technology, cruise control and even keyless go.
      Statement from Hero
      Commenting on the launch, Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “The launch of the VIDA V2, with variants across price segments,represents a significant milestone in our EV journey. We are dedicated to providing a comprehensive ecosystem to customers that ensures a delightful ownership experience with convenient charging solutions and easily accessible service points. We will continue to meet customers’ needs and expectations through a range of exciting products and best-in-class service.” More

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      Royal Enfield Thailand Assembly Plant in Action – Scaling Up

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      Thailand Market – Royal EnfieldRoyal Enfield Thailand Assembly Plant – Expanding Global Reach
      Royal Enfield now begins operations at its first standalone motorcycle assembly plant outside India in Samut Prakan, Bangkok, Thailand. This marks a significant milestone in the company’s global expansion strategy. The facility focuses on the Asia-Pacific region, catering to a growing demand for mid-size motorcycles. It complements Royal Enfield’s existing CKD (completely knocked down) facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal.
      Positioned on a 57,000 sq ft site, the assembly plant has an annual installed capacity exceeding 30,000 units at full capacity. This scale enables Royal Enfield to meet regional demand efficiently while maintaining flexibility in operations. The plant’s design aligns with the brand’s commitment to operational excellence and customer-centric delivery systems.
      Royal Enfield Thailand Ops
      Mid-Size Bikes Find a Home in Thailand’s Growing Market
      Thailand represents a strategic market for Royal Enfield, driven by a robust growth trajectory in the mid-size motorcycle segment. Since its inception, this segment has grown by over 150 percent, highlighting the country’s potential. Royal Enfield’s focus on motorcycles between 250cc and 750cc resonates strongly with the market dynamics in Thailand and the broader Asia-Pacific region.
      To strengthen its presence further, Royal Enfield has introduced its first dedicated Power Train experiential training centre in Asia-Pacific. This facility is designed to upskill dealers and employees, fostering expertise in handling mid-size motorcycles. It reflects Royal Enfield’s investment in knowledge-building and service excellence in the region.
      Royal Enfield Streamlines Supply Chains in Asia-Pacific
      The Samut Prakan facility supports Royal Enfield’s international expansion goals by localising assembly processes. Local assembly reduces logistical complexities and ensures quicker delivery cycles. This approach aligns with the company’s vision of building sustainable and efficient supply chain systems across its global markets.
      Mid-size motorcycles form the core of Royal Enfield’s product offerings, representing a segment with significant global appeal. With the new plant, Royal Enfield aims to enhance its ability to cater to this demand while tailoring products to the preferences of riders in Thailand and neighbouring countries.
      Royal Enfield Bets Big on Asia-Pacific’s Mid-Size Bike Boom
      Regional expansion remains a key priority, with plans to extend operations to other Asia-Pacific markets. Thailand serves as the launchpad for this phased growth strategy, offering a solid foundation for future endeavours. The assembly plant’s capabilities are expected to play a pivotal role in scaling operations across the region.
      Royal Enfield’s global CKD strategy ensures adaptability to diverse market needs. By establishing assembly plants in high-potential regions, the brand reinforces its commitment to providing world-class motorcycles while contributing to local economies. The Thailand facility exemplifies this approach, blending global expertise with regional insights.
      Mid-Size Bike Segment
      The plant contributes to Royal Enfield’s long-term commitment to the Asia-Pacific region. As the mid-size motorcycle segment continues to grow, the company is well-positioned to capitalise on this trend. Investments in infrastructure, training, and localisation strengthen the automaker’s dedication to achieving sustainable growth.
      Royal Enfield CEO, B Govindarajan, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision.”.
      Thailand Fits into CKD Playbook
      Royal Enfield CCO, Yadvinder Singh Guleria, said, “With markets like the Asia-Pacific offering a great potential for the mid-size segment, it has been our strategic intent to be closer to these markets and grow the business. We are confident that this facility will help us grow the mid-segment market here in Thailand while enabling us to efficiently cater to the growing demand in the region as well”.
      Anuj Dua – Asia Pacific, Business Head of Royal Enfield said, “It has been our constant endeavour to not just develop but expand the mid-size motorcycle segment in Thailand. Thailand has been a very strong market for Royal Enfield, and has displayed a steady growth trajectory. Our Customers and passionate Communities that exist throughout Thailand cherish the ownership of the brand resulting in a growth of more than 150% since our inception here in Thailand. Our growth over the years has been extremely encouraging, be it – network, customers, community and our portfolio.” More