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    Ather Rizta TVC Shoot Images Leaked – Shows Scooter Without Camouflage

    Ather Rizta TVC ShootUpcoming Ather Rizta TVC shoot images show the family-oriented scooter without camouflage soon to rival Chetak, Ola S1X+, TVS iQube and Vida V1Bengaluru based electric mobility solutions provider, Ather Energy, is prepping to launch its first-ever family-oriented scooter in India. The venue is set for Rizta and will be unveiled at Ather’s Community Day on 6th of April 2024, tomorrow. Ahead of launch, Rizta has been spotted undergoing TVC shoot, showing the bike without any camouflage.Ather Rizta TVC Shoot Images LeakedAfter serving young and enthusiastic scooter buyers with 450 range, Ather Energy has expanded its vision to cater to a much more mature audience. This vision has been materialised starting with Rizta, Ather’s first family-oriented scooter. There could be more variations of this Rizta in the future, like we have 450S, 450X and 450 Apex.Rizta is unlike Ather’s past strategies where it has tried to build a community of thrill seekers and tech enthusiasts. Further influencing an ecosystem for younger audiences. Rizta is set to launch on Ather’s Community Day scheduled on 6th April, 2024 in Bengaluru.Ahead of the official launch, Ather Rizta electric scooter has been spotted without any camouflage for the first time. Automotive enthusiast Nihar Amrute has shared the images of the upcoming Ather Rizta in our Rushlane Spylane Facebook Group. By the looks of it, Rizta seems to be out for a TVC shoot and that’s when these images were papped.Ather Rizta TVC ShootWe can see a clean and uncluttered design with a minimalistic approach. But there is a bulk associated with Rizta that we didn’t see with 450 range of athletic scooters. This bulk is owing to a larger frame that will be far more practical and accommodating than the 450 range. Large ORVMs and large dashboard are notable elements too.In that regard, we can see a large seat that Ather is marketing to the full extent and even set up a giant billboard in Mumbai. Design is iQube-ish, but has its own unique take. We can see sleek rear tail lights, a large grab handle for pillion and a pillion backrest. This backrest is less likely to be a standard fitment.Ather Community Day 2024Powertrain details are not yet out and is likely to feature the same components as 450S, owing to its expected affordable price tag. Ather is demonstrating the safety of their battery by various marketing stints including a 40-feet drop and water wading tests. Among the e-scooter manufacturers, Ather seems to be the one with the safest track record too.Componentry will not be as premium as 450 range. So, the rear disc brake is missing on Rizta and we don’t expect it to feature an aluminium chassis as well. Apart from Rizta launch, Ather’s Community Day will witness the launch of the latest AtherStack OS and a special smart accessory. More

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    Ather Rizta Electric Scooter Leaks Ahead Of Launch – End Of Activa?

    Ather Rizta Electric Scooter LeaksAs opposed to 450 lineup, we will witness slightly less sophistication and performance with the upcoming Ather Rizta EVAfter launching products catering to youth with sleek and futuristic electric scooters, Ather Energy is taking a different approach for the first time. With Ather Rizta, the company will step into uncharted waters rivaling mainstream scooter brands. Ahead of launch, Ather Rizta electric scooter has now leaked online.Ather Rizta Electric Scooter First Photos LeakIf we take a look at Ather’s approach to mobility solutions in India, they have stuck to building an ecosystem and a community of tech-savvy and young buyers with a thirst for thrill. The company is now foraying into family scooter genre where Honda, TVS, Suzuki and Yamaha have been very active.Ather Rizta Electric Scooter LeaksWhere electric family scooters are concerned, juggernauts like Honda fade away from the equation. But upcoming Ather Rizta will rival TVS iQube, Bajaj Chetak and Ola S1 X+. It will even rival ICE scooters like Activa and Jupiter. With Ather Rizta, we can see the brand stressing practicality after selling the sporty and sophisticated 450 lineup of scooters.Ather has time and time again, reflected Rizta’s seat size, which should be one of its biggest strengths. Leaked images confirm similar ethos and pack a big seat. Like “big” big. This should allow Ather to pack a bigger underseat storage. We’re talking about two full size helmets and then more.Ather Rizta Electric Scooter LeaksDesign-wise, we can see an overall similar approach to TVS iQube. Especially considering both are arch rivals in the same segment, this is very interesting. Design attributes inspired by iQube are sleek horizontal LED headlights, front apron, sleek LED tail lights, large grab rails side panels among others.Ather Rizta Electric Scooter LeaksIn the leaked photos, we can see sleek body panels that lend a futuristic appeal. I particularly like how the single-piece body extends from its apron to its side body panels. We can also see a flat floorboard which should amplify practicality. Other notable elements include front and rear disc brakes, belt drive for smooth power delivery and large ORVMs.What to expect?In typical Ather fashion, we should expect a no-nonsense approach in battery department. The company has demonstrated Ather Rizta’s battery strength by a drop test and battery’s IP67 with a water wading test. Where battery capacity is concerned, we could expect around a 3 kWh unit promising a claimed range of about 160 km.Ather Rizta Electric Scooter LeaksAther Rizta will likely pack the same 7-inch colour TFT touchscreen dashboard as 450X and 450 Apex, as hinted in the water-wading test video. The company will unveil Rizta at Ather Community Day on 6th April 2024. The same event will also witness the launch of AtherStack 6 OTA update along with a secret smart accessory.Ather Rizta Electric Scooter Leaks1st April 2024The photos you see in this post are not actual leaked images, but digital renders created by Pratyush Rout. They are based on the leaked spy shots. Thank you for joining us on this April Fool’s Day blog adventure. Until we meet again next year, remember to prioritize safety on your travels. More

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    Ather Rizta Water Wading Test Video Revealed – New Details Spotted

    Ather Rizta Water Wading TestUpcoming Ather Rizta family scooter rivals TVS iQube, Bajaj Chetak, Ola S1 X+ and other ICE offerings like Honda Activa, TVS Jupiter and othersIn the pursuit of diversifying its portfolio, Ather Energy is exploring alternative scooter genres. After selling sporty and enthusiastic 450 range of electric scooters to thrill seekers, the company is stepping into family scooter genre with Rizta. A recent water wading test video of upcoming Rizta has aired on social media, revealing new info about the scooter.Ather Rizta Water Wading Test VideoBengaluru-based electric mobility solutions provider understands the need for different vehicles for different target demographics. There is no one solution fit for all. Ather Rizta enters the chat and brings along with it all the practicality that one could expect from a conventional family scooter.Ather Rizta ProfileIn a recent video uploaded on social media by Ather Energy Co-Founder, Swapnil Jain, we can see the scooter soldiering ahead in 400mm deep water trench without a breakdown. This test demonstrates IP67 rating (ingress protection) of vehicle’s electrical components like battery, and motor.We can see Ather Rizta water wading test demonstrating waterproof ratings of Rizta’s components. In a previous video, Ather Energy went to great heights to demonstrate battery’s durability. Literally dropping the battery from a height of 40 feet. However, the recent video also reveals many interesting details about this upcoming family scooter from Ather Energy.Ather Rizta Water WadingFor starters, many will surely confuse Rizta with TVS iQube, owing to innumerous uncanny similarities between the two. It is interesting because TVS iQube is the primary rival for Ather Rizta. Striking similarities include sleek horizontal LED headlight shape and positioning along with LED DRL positioning.Tail light shape seems to be similar too, but tail light positioning is slightly different between the two. Rear grab rail is sleeker on Rizta than iQube. As per Ather, Rizta’s key strengths will be a flat floorboard, largest seat in segment, large under-seat storage and other attributes.Rizta to get a TFT touchscreen?In the recent water wading video, we can see a large fully digital instrument cluster. Ather has blurred the screen of this electric scooter in their video. However, there is a possibility of this being the same 7-inch TFT colour touchscreen as 450X and not the LCD unit on 450S as speculated before.Ather Rizta DashboardFeatures-wise, there will be Bluetooth connectivity, navigation or Google Maps (depending on screen), music control and other crucial vehicular info. Ather Rizta will break covers at the company’s Community Day event on 6th April 2024. Powertrains could be shared with Ather 450S and the company is likely to keep pricing competitive. More

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    Ather Electric Scooter Battery Drop Test From 40 Ft – Does It Survive?

    Ather Rizta Battery DroppedAther is getting ready to launch a new electric scooter next month – Ahead of that, they us battery drop test of this new scooterElectric 2W mobility solutions in India have been on the rise. Many OEMs are springing up to cater to this increasing demand. Ather is one of those OEMs and is currently one of the best-selling electric 2W vehicle manufacturers in India. The company’s upcoming Rizta family scooter will feature over-engineered batteries as demonstrated in a video.Ather Rizta Battery Dropped From 40 FeetNot only is the upcoming Rizta Ather’s first family scooter, but it will be the most affordable Ather scooter as well. Up until Rizta, Ather was primarily focused on catering to enthusiasts and tech-savvy thrill seekers. Now, expanding their portfolio to cater family oriented scooters will expand their appeal and sales envelope.Ather Rizta Battery DroppedCurrently TVS iQube is India’s best-selling family electric scooter and is in Ather Rizta’s immediate crosshair. Also, Ola S1 X+ is another offering that Rizta will compete with. Folks at Ather Energy have an immaculate sense of humour and have been engaging in innovative and amusing strategies.Ather Energy co-founder Swapnil Jain took to social media posting a new video about their upcoming Rizta scooter. Their recent innovative strategy involves dropping their battery pack from a height of 40 feet. Surely, this is an overkill of a demonstration. However, the witty way Ather Energy demonstrates their engineering capability is always entertaining and confidence-inspiring for the intended audience.Crane At 40 FeetIn the video, we can see Shreyas Seethapathy operating a mobile crane held at 40 feet from the ground. From this height, Ather Rizta battery is dropped with a loud thud. As shown in the video by Ather, the battery remains “rock solid”.Shreyas loves destroying batteries and he comes up with his own crazy ways of testing them. Last time he was seen baking his battery eating ice-cream. This time he saw a crane and got excited and wanted to test strength of our batteries.So he decided to drop it from 40 feet.… pic.twitter.com/a2LB78WT2e— Swapnil Jain (@swapniljain89) March 12, 2024What does this test signify?This demonstration signifies that Ather’s batteries are designed to withstand any or most impacts a user can face on the road in real-world conditions. Impacts from stones, illogical speed bumps, direct impacts from other objects and many more. Ather’s battery casings are built with high-pressure die-cast aluminium tech.The main takeaway from this battery drop test is that if Ather’s battery can withstand an overkill 40 feet drop, it is capable of withstanding any or most real-world impacts. In case of drops, the impact force is distributed across the battery and is not the same as a concentrated impact from sharp objects or nail penetrations.In a previous video aired last year, Shreyas Seethapathy was seen eating a tub of ice cream while sitting on an autoclave baking one of their battery packs. Ather Rizta scooter will be unveiled at Ather’s Community Day on April 6th, 2024. Practicality is the mantra here and Rizta will feature a large and accommodating seat too. AtherStack 6 OTA update and a smart accessory are other anticipated launches from Ather on Community Day. More

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    Ather CEO Shares What To Expect From Community Day – Rizta, Updates And More

    New Ather 450X. Image – Anubhav ChauhanThe main highlight for Ather Community Day on 6th April is the reveal of upcoming Ather Rizta family electric scooterBengaluru-based Indian electric mobility startup, Ather Energy, is among the leading electric scooter manufacturers of this country. Apart from the new Ather Rizta family scooter, the company is excited to introduce and announce a bunch of new stuff on Ather Community Day on April 6th 2024. Here’s what to expect.Ather Community Day 2024 – 6th AprilCurrently selling premium, thrill-driven and cutting-edge electric scooters, Ather is stepping into the realm of conventional, with the launch of Rizta family scooter. This will be Ather’s most affordable scooter on sale in India yet, catering to a diverse audience. Also, a family scooter is larger and a lot more accommodating and practical than 450S and 450X.Ather Rizta Electric Scooter SpiedAther demonstrated Rizta’s practicality time and time again by showing its large seat and comparing it with best-selling family scooter in India, Honda Activa. The company has even put up Sabse Bada Seat Billboard in select cities as part of its marketing. Ather will unveil Rizta scooter at its Community Day event on April 6th.Apart from Rizta, Ather is set to unveil a lot more. Taking to social media platforms, Ather Energy CEO Tarun Mehta and Co-Founder Swapnil Jain revealed a brief glimpse of what to expect from Ather Community Day scheduled on 6th of April 2024. Despite the main highlight being Rizta scooter, there are more to expect.[embedded content]CEO and Co-Founder Reveal What To Expect From Ather Community DayFor starters, Ather’s ACDC event (Ather Community Day) will take place on 6th of April, 2024 in Bengaluru city, Karnataka. Ather CEO, Tarun Mehta, promised a substantially larger Ather Community Day event for 2024 when compared to last year’s. This year, there are a lot of reveals slated to be revealed on the stage. He further revealed more key information about the upcoming Rizta family scooter that will be showcased on the stage. The bigger seat will also bring bigger under-seat storage as well. USB charging will be seen on this Rizta scooter too.Co-founder Swapnil Jain joined Mehta and mentioned Ather will reveal a new accessory on 6th April. A smart accessory, at that. This “secret Ather accessory” is coined for the first time for any Ather vehicle and the company is hush-hush about finer details of this new smart accessory. One can win this upcoming accessory for free too, apparently.Spilling more about Ather’s newest 450 Apex electric scooter, Tarun Mehta revealed that the company’s flagship scooter has been reaching dealerships. This is where one can see and try 450 Apex in person. Or even win one. “Seriously, no joke” said Ather CEO. Company is promising the roll-out of AtherStack 6, which is touted as their biggest OTA update yet.Ather promises cool new features like messaging support on right from scooter’s dashboard along with a new mobile application. Company also announced an Oscar for EV and will honour the winner of Ather Unlocked 2nd Edition. More details will be revealed in a month’s time from now, at the ACDC event. More

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    Ather Rizta Sabse Bada Seat Massive Billboard In Mumbai

    Ather Rizta Sabse Bada Seat Billboard In MumbaiAther is getting ready to launch their new electric scooter, which has a huge seat – Ads for the same are now on billboardsThe surge in electric mobility has found its strongest resonance with scooters in India compared to other vehicle formats. Following the subsidy revision under FAME II, original equipment manufacturers (OEMs) are delving into the realm of budget-friendly electric scooters to entice a larger customer base. Ather is embarking on a parallel path, with its upcoming Rizta poised to revolutionize the electric scooter market.Ather Rizta Sabse Bada Seat Massive BillboardAfter launching its most expensive scooter, Ather 450 Apex, the Bengaluru-based electric mobility solutions provider has turned its gaze towards the family / affordable scooter genre. Ola Electric has seen massive success with its affordable scooter lineup in the form of S1 Air and even more affordable S1 X+.Ather Rizta Sabse Bada Seat BillboardHowever, Ather has taken a different approach with Rizta altogether. While Ola has kept affordable S1 Air and S1 X designs closer to original Etergo DNA, Ather has gone full regalia in carving out a completely different scooter genre. While 450 Apex, 450 X and 450 S catered to youth with sharp and sleek designs, Rizta intends to impart its rizz to attract more mature buyers and family holders.We think the word rizz in the name is deliberate as folk at Ather Energy have a sense of humour. Ather even advertises their products in collaboration with renowned comedians like Hoezaay (450 S) and Anubhav Singh Bassi (Rizta). Now the new humour factor in Rizta’s marketing and campaigns includes a giant 3D billboard in Mumbai.Ather Rizta Sabse Bada Seat On Google MapsSaid 3D billboard features upcoming Ather Rizta’s XXXXXXL seat, saying “Scooter with XXXXXXL Seat Coming Soon”. Ather further showed Sabse Bada Seat search results in Google Maps with the venue of this billboard. But it didn’t work when I searched for it on Google Maps. Maybe more optimization with the keywords is required.Ather Rizta Sabse Bada Seat BillboardWhy is the seat a highlight?Ather Rizta’s rizz is not just with the seat. In latest teaser from Anubhav Singh Bassi, we can see that Rizta is a much larger scooter than the 450 lineup. Large scooters are appealing to families who still prefer conventional-looking scooters from the likes of Honda, TVS and Suzuki.Even though designed for just a rider and a pillion, Indian families often tend to incorporate a child or two into the mix. For the families, it is a more economical way to start a 9 to 5 day and having a bigger seat sure helps in this regard. Larger seats might lead to larger under seat storage too.Where powertrains and componentry are concerned, Ather Rizta will surely be a tier below what the company offers with 450 lineup. So, no aluminium space frame chassis, no mid-mounted motor, no Warp or Warp+ modes, no frills and excitement. We can see a similar-sized battery as 450 S and a rear hub motor. We can see a front petal disc setup and a rectangular digital instrument screen. This screen is likely to be the same LCD unit on 450 S. Other notable features include LED lighting all-around, alloy wheels, a flat floorboard, a large rear grab rail and the likes. Launch is expected on 6th April 2024. More

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    Ather Rizta New Teaser Features Anubhav Singh Bassi – Launch In June

    Ather Rizta New Teaser Features Anubhav Singh BassiAs compared to the sharp profile of Ather 450 range, the upcoming Ather Rizta looks chubbier and has larger dimensionsOne of the early entrants in electric two-wheeler space, Ather Energy currently has the 450S, 450X and 450 Apex in its portfolio. All three scooters have the same basic design, although they differ in terms of pricing, features and styling. To attract an entirely new segment of users, Ather is working on a brand-new family-oriented electric scooter named Rizta.Ather Rizta – New teaser revealedAhead of launch, Ather has teased their new scooter once again. This time via popular comedian Anubhav Singh Bassi’s Insta profile. Bassi shares the teaser with the quote “Yeh hai mera naya #Rizta. Ather ka naya family scooter. Kisi ko batana mat but maine toh test ride leli hai. Can’t wait for you and your family to ride the new Rizta soon.”Ather Rizta and Anubhav Singh BassiFrom the new teaser, we get a better look at the design of new Ather Rizta. Ather’s existing 450 scooters have a sharp profile that appeals to younger audiences. Upcoming Rizta is different, as it acquires a more conventional design format. Something similar to the current breed of bestselling family-oriented ICE scooters such as Honda Activa, TVS Jupiter and Suzuki Access. For everyday needs, the classic design format comes across as a more practical choice.Ather Rizta has smooth, curvy panelling all across. The LED headlight is positioned at the lower section of the front apron and it sits flush with the surrounding structure. The large front fender follows the classic design format and is distinct from the 450 range. Another key feature revealed is a large instrument panel. Whether it is a touchscreen or a simple LCD unit will depend on the pricing strategy being used for the scooter. The LCD unit can be seen with the existing Ather 450S. It supports Bluetooth, allowing users to pair their smartphones to access calls and music. The LCD panel onboard 450S also has turn-by-turn navigation.Ather Rizta KeyAther Rizta – Comfy rides for entire familyOne can easily notice the large size of Rizta electric scooter. The rider and pillion space available seems larger than that of existing 110cc and 125cc ICE scooters. The seat is both longer and wider. Ather has been highlighting the large size of Rizta electric scooter in its social media posts.In one of the videos posted, Ather had compared Rizta’s seat with that of Honda Activa. Visually, Rizta’s seat seems around 1/3rd larger than Activa’s seat. Looks adequate to support even heavyset adults. Ather Rizta has a large floorboard area that will be useful for carrying groceries and other items. The scooter is also expected to get a frunk and large under seat storage.Ather Rizta featuresWith its larger dimensions, it is likely that Ather Rizta will be a bit heavier than the 450 range. It may need a larger battery pack and a new electric motor. The tech kit is expected to be borrowed from the existing 450 range. Even the base model 450S has a comprehensive range of advanced features such as park assist, auto hold, auto indicator cut off and guide me home light. Safety features include emergency stop signal and FailSafe. App-based features include tow and theft alert, find my scooter, real-time charge status, push navigation, find Ather Grid charging point and ride insights.Ather is likely to introduce Rizta later this year in June at the ‘Ather Community Day 2024’ event. Rizta will compete with the likes of Ola S1 Air and TVS iQube. It could be priced in the range of Rs 1.25 lakh to Rs 1.35 lakh. More

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    Ather Rizta Seat Size Compared With Honda Activa – CEO Shares New Teaser

    New Ather Rizta seat comparisonThe Ather Rizta e-scooter will be launched in six months and is expected to come in with family-centric featuresThere is a new e-scooter being planned for launch by Ather that has been named ‘Rizta’. Proclaimed to be a practical, family scooter, this new Rizta has been spied on test and is slated to be a spacious offering. Launch date is set for Ather Community Day to be held in June 2024.Ather Rizta vs Honda Activa seat sizeTargeting a family audience in the country, Ather’s Rizta will sport a large seat, claimed to be the largest in its segment, or for that matter the largest across the two wheeler segment in the country. It will get a stepped up seat for the pillion offering a comfortable riding experience for both rider and pillion.New Ather Rizta seat comparison – Vs Honda ActivaAther Energy’s CEO, Tarun Mehta, took to social media to tease the eagerly awaited Rizta with a unique marketing strategy—comparing the scooter’s seat size to that of some of the best-selling electric and petrol scooters in India. The first teaser featured a head-to-head comparison with one of India’s top-selling electric scooter. Mehta’s tweet read, “There are a lot of folks who love @atherenergy but wanted a bigger scooter from us. So when we were designing our family scooter, we made sure we tick that box. I wanted to give you all a sneak peek of what we mean by ‘bigger.’”Accompanying the tweet were two images showcasing the seat size comparison. The first image juxtaposed the seat of one of India’s electric scooters with the seat of the Ather Rizta, highlighting the significant difference and emphasizing that the Rizta boasts the largest seat in the market.[embedded content]Mehta continued, “To give you a perspective, here is the seat of one of India’s electric scooters. And here is the seat of Ather Rizta. This will be the biggest seat in the market! Launching on our Community Day 2024 real soon! #ACDC24 #Ather”Responding to popular demand, Mehta followed up with a second tweet, presenting another seat comparison—this time, pitting the Ather Rizta against the seat of one of the leading petrol scooters in the country. The tweet challenged followers to guess the petrol scooter in question. “On popular demand, here is the second image comparing an Ather Rizta seat with one of the leading petrol scooter seats. No prizes for guessing the petrol scooter!” Mehta teased.This unique marketing strategy not only builds anticipation for the launch but also emphasizes Ather Energy’s commitment to meeting the diverse needs of the Indian market. The larger seat on the Rizta positions it as an ideal choice for families seeking comfort and practicality in their electric scooters.Ather Rizta Electric Scooter SpiedAther Rizta HighlightsRizta sports a more simplistic design with minimal cuts on its side panel so as to set it apart from the Ather 450 lineup. It will include a wide and flat floor board, handlebar at a comfortable height, grab handles towards the rear, a foldable pillion footrest, mud-guards on both sides and premium mirror stalks. LED headlamps are horizontally integrated into the front panel while LED tail lamps could also be a part of its makeup. The Rizta is also expected to receive added underseat storage over that seen on the 450s that stands at 22 liter capacity.While it is not yet confirmed as on date, the new Rizta could also get a 7.0 inch ‘DeepView’ LCD instrumentation which was first introduced on the Ather 450S. The e-scooter will ride on 12 inch wheels with disc brake. Not much has been revealed in terms of battery specs and performance. However, it is safe to assume that the new Rizta will break all boundaries in terms of range and performance as compared to that seen on the Ather 450S which currently offers a range of 90 kms and top speed of 90 km/h.Launch of the Ather Rizta is pegged for June 2024 when the Bengaluru based electric startup will be celebrating Ather Community Day. More details and pricing will be announced closer to launch. Estimates put the pricing of the new Rizta above the Ather 450 S which is priced around the Rs 1,10,000 mark but in a sub- Rs 1,30,000 price bracket so as to comfortably compete with the TVS iQube, Hero Vida V1 Pro and Bajaj Chetak. More