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    TVS Owned Norton Motorcycles India Launch Confirmed In April 2026

    Norton Motorcycles India Launch
    Iconic British brand, Norton Motorcycles, is gearing up to launch four new motorcycles this financial year. The company is currently owned by India’s renowned 2W and 3W vehicle manufacturer, TVS Motor. For the first time, Norton Motorcycles will make its way into Indian market as well, with a grand launch set for April 2026.
    Norton Motorcycles India Launch
    TVS Motor will soon launch four new Norton Motorcycles as part of a major ambition to expand their presence in premium motorcycle world. In India, the first Norton branded motorcycle will launch in April 2026 and more models might be in the pipeline, including a small-displacement offering to take on Royal Enfield’s dominance.
    Norton Motorcycles is currently undergoing a transformational phase. New Norton bikes are set to be unveiled at 2025 EICMA Show in Italy. Centrestage of this unveiling will be a new version of V4 superbike offered in Manx and Manx R variants and a new Adventure motorcycle in middle-weight category called Atlas.
    New TVS Norton V4 Spied Testing : Image – Motobob
    New motorcycles to be showcased at 2025 EICMA Show may launch in this financial year. They will be produced at Norton’s Solihull facility, which is currently undergoing a major revamp to accommodate these next-gen bikes and to increase production capacity. TVS Motor acquired Norton Motorcycles in 2020 for around Rs 150 Cr, but has earmarked around Rs 1,000 Cr for the brand’s development.
    India Strategy
    Previously, TVS had confirmed Norton brand entry in Indian market by the end of 2025, which will now happen in April 2026. The company aims to carve out a separate distribution strategy for Norton brand. Think premium dealerships where Norton Motorcycles and a few premium TVS motorcycles will be sold.
    TVS will design a curated experience for premium buyers and attract aspiring motorcycling enthusiasts leveraging Norton brand’s rich heritage. TVS has confirmed the launch of new 450cc motorcycles under TVS, BMW and Norton brands. It will be based on a twin-cylinder engine and will aimed at democratising Norton brand to masses.
    TVS Trademarks Electra Name for Norton Motorcycles
    There might be a smaller high-volume single-cylinder offering too, which every legacy brand seems to be going for these days. Initially, TVS Norton might launch some of their current premium motorcycles in India like Commando 961, V4CR and V4SV with prices starting from around Rs 20 lakh. More

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    TVS Apache RTX 300 BTO Variant Gets a Price Hike – Details

    TVS Apache RTX 300 TVS Motor, one of the most notable 2W and 3W vehicle manufacturer, recently launched its first ever Adventure Tourer motorcycle in the country. We’re talking about the just launched Apache RTX 300 for a starting price of Rs 1.99 lakh (Ex-sh) and the top-spec BTO variant was priced at Rs 2.29 […] More

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    Hero Vida Ubex Electric Bike Teased For EICMA 2025 Reveal

    Hero Vida Ubex Electric Bike Concept After launching the Vida VX2, Hero MotoCorp is expanding the horizon of electric mobility possibilities for Indian market. We’re talking about a new electric motorcycle concept called Vida Ubex, which was teased for a brief period of time on the company’s social media handles for it to be taken […] More

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    2026 Ducati Multistrada V2 Launch Price Rs 18.88 L – Sheds 18kg Weight

    2026 Ducati Multistrada V2 Launch There are two ways to make a motorcycle enjoyable. One is to add performance and the other is to slice weight. For MY26 version of Multistrada V2, Ducati has taken the latter route and has achieved a sub 200 kg weight (without fuel, of course). This new version is also […] More

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    2026 Kawasaki Z650 S Unveiled – Styling Cues From New Z900

    2026 Kawasaki Z650 S The Z family of sportsters and street fighters from Kawasaki are some of the most prominent offerings from Team Green. Within the Z family, it is the middleweight Z650, which is the most popular, owing to a right blend of style, weight, performance and price. Now, there is a new and […] More

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    Bajaj KTM Acquisition Plan Approved By Austrian Takeover Commission

    Bajaj KTM takeover Approved If you’re not living under a rock, you might be aware that KTM motorcycle brand’s parent company, Pierer Mobility AG, has been facing grave financial challenges. India’s homegrown Bajaj Auto, who owns 37.5% of KTM brand, proposed a systematic restructuring of the brand with an EUR 800 million (around Rs 7,770 […] More

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    2026 Honda CB1000 GT Leaked Ahead Of Launch – Versys 1100 Rival

    2026 Honda CB1000 GT Leaked After unveiling Honda CB1000 F neo retro motorcycle earlier this month, we now get to see leaked images of a new ADV motorcycle based on the CB1000 platform. This ADV powered by a four-pot engine is leaked from Australian homologation documents. Australian media is covering it as CB1000 GT, as […] More

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    Yamaha Sales Breakup Sept 2025 – RayZR, FZ, MT15, R15, Fascino, Aerox, R3

    Yamaha MT15 Yamaha sales saw a steady rise marking a healthy YoY and MoM growth while Q3 2025 also ended on a positive note The overall two-wheeler segment saw a strong finish to September 2025. New tax reforms and a bountiful festive season contributed to robust growth across the board. Yamaha Motor India registered total […] More