Yamaha

Yamaha FZ-X Adv Render by Yogi Sejwal Design
Yamaha FZ-X is most likely to be based on the 250cc platform

Small and mid-segment adventure motorcycles have been slowly but surely gaining prominence over the past year or so. Sales number back this fact as well. In November 2020, Royal Enfield retailed 1,550 units of the Himalayan whereas Hero Motocorp witnessed sales of 1,372 units of Xpulse 200.
About a month ago even KTM launched its entry-level 250 Adventure. Suzuki has plans to launch a Gixxer based adventure tourer sometime in coming years. Therefore, it does make good sense for Yamaha to introduce an all-new product in a relatively new space.
Yamaha’s ADV for India
Now, Yamaha has filed a trademark application with the name ‘Yamaha FZ-X’ in India. This name could be utilised by the Japanese brand for its upcoming adventure motorcycle, based on the FZ25 platform.
The company had earlier revealed its intentions of making its entry into the small-capacity adventure segment of bikes. This new adventure tourer is likely to be based on the existing 250cc platform of Yamaha. This is because this platform is relatively new and affordable and is versatile enough to be used for an adventure bike.
Yamaha FZ-X Name Registered In India
Even the engine used in the 250cc Yamaha bikes is suited for an ADV since it has a fairly simple construction and a torque low and mid-range performance. Since it will be built on an already developed architecture, the cost behind its development will be less and, therefore, it could be competitively priced. Although Yamaha would have to make some changes to its steering setup to rework the geometry with longer travel suspension.
Expected Design & Features
The 250cc platform currently underpins Yamaha FZ-25 and FZS-25. Design of this upcoming adventure bike will be different from what seen in the naked street racer twins although certain design cues might be borrowed from them. FZ25 and its naked twin come with a sharper looking front face thanks to a bi-function LED headlight flanked by LED DRLs. It also features a new engine cowl.
In terms of equipment, this upcoming adventure bike is likely to borrow features such as a multi-function negative LCD instrument console, a side stand with an engine inhibitor switch and more. Additionally, the ADV is likely to be equipped with a switchable anti-lock braking system (ABS) and Yamaha’s latest Bluetooth connectivity suite. Also, instead of alloy wheels, it is expected to be offered with wire-spoked wheels.
Expected Powertrain Specs
Coming to its powertrains, it will be powered by the same 249cc, single-cylinder, air-cooled SOHC engine which also powers FZ25. This unit returns an output of 20.6 bhp and 20 Nm of peak torque and is linked to a 5-speed gearbox. Suspension setup is likely to be a little different with more travel at both front and rear ends.
As far as pricing is concerned we can expect this Yamaha FZ-X to bridge the gap between Hero Xpulse 200 and Royal Enfield Himalayan with the former priced at Rs 1.13 lakh whereas the latter is offered at a starting price of Rs 1.91 lakh (both prices are ex-showroom).
It could also be loaded with tech and features, to be a worthy rival to KTM 250 Adventure. Recently, TVS Motor also registered a trademark application with the name ‘Raider’ which is also suspected to the brand’s upcoming adventure tourer motorcycle.
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New Yamaha MT15
Yamaha India reported growth in wholesale domestic dispatches and loss in exports in November 2020

The recently concluded festive season saw most manufacturers report wholesale growth. And that’s true for Yamaha too. Dispatches were up at 53,208 units, up 35 percent from 39,405 units. Volume gain stood at 13,803 units.
In this case growth looks even more grand keeping in mind low base sales a year earlier. An improvement in December will further help strengthen Q4 2020 performance. For the most part, sales improvement for said period is expected going by sales in Oct and November.
Then again, December may just prove to worth everyone’s time considering the range of discounts available. With an expected price hike in January 2020, dealers are liberal with end of year discounts and deals. This proves to be a two-fold benefit for manufacturers. The discount itself, and the perceived gain considering new model year vehicles are always costlier.
Yamaha India portfolio
Yamaha FZ, the manufacturer’s top selling motorcycle saw dispatches reported at 16,239 units. Of the complete portfolio, FZ sales was the only one reported at a decline. Sales fell 6.37 percent, down to 16,239 units from 17,344 units at volume lost at just over 1.1k units. Consequently, FZ managed to retain lead to account for 30.52 percent share of all domestic dispatches for Yamaha.
Yamaha India Domestic Sales Nov 2020
Currently, the company only sells a handful of products. Ray scooter sales were next best for Yamaha at 28.64 percent share. Dispatches grew 101.19 percent. Up at 15,238 units from 7,574 units. Wholesales more than doubled at volume gain of 7,664 units. Fascino scooter sales surpassed the 10k unit mark. At 10,992 units dispatched, YoY growth stood at 43.91 percent. Volume gain was at 3,354 units, up from 7,638 units. Altogether, three of the top sellers account for almost 80 percent of brand sales.
R15 sales growth was healthy. Compare to last November, sales growth was 52.93 percent. Sales was reported at 5,848 units, up from 3,824 units. Dispatches grew by over 2k units. And though growth was positive, R15 fails to be a top seller at Yamaha. MT15 sales were even lower at 4,608 units. Although volume is low, it was the highest growth at 203.96 percent. A year earlier, sales was as low as 1,516 units. Volume gain stood at over 3k units. FZ25 dispatches were at a mere 283 units, at 68.45 percent YoY growth. Numbers for Nov 2019 stood at 168 units. While the majority of products sold gained ground, it’s left to be seen if Yamaha is capable of selling 50k units on a monthly basis in a consistent manner.
Yamaha India Exports Nov 2020
Yamaha India exports for November 2020
Notably, Yamaha FZ isn’t just a bestseller in the domestic market but also leads the export chart convincingly. Exports were reported at 8,101 units, down 9.52 percent. As can be seen, sales fell from 8,953 units. Ray exports fell to 1,939 units from 4,379 units at 55.72 percent YoY sales decline. Crix was the only export parameter that was in the green. FZ25 finds more takers overseas than here. Exports fell to 1,304 units from 1,764 units at 26 percent decline. Saluto numbers fell drastically at 87.33 percent, down to 689 units from 5,436 units. Here volume loss was at a high of 4,747 units.
SZ sales fell to 684 units from 1,596 units. YoY sales decline stood at 57.14 percent. Numbers fell by 912 units. In fact the remainder of the export list is just as low. R15 numbers fell to 280 units from 1,204 units. At 76.74 percent decline, volume contracted by 924 units. But export loss doesn’t end there. MT15 exports fell to a mere 120 units from 472 units.
Alpha exports were down at 112 units. Saluto RX exports were at a paltry 36 units, down from 1,596 units. And fashion same in last at 3 units. Given that most products exported saw numbers fall, overall exports are at a noticeable decline of 44.46 percent. Exports fell to 15,034 units from 27,067 units. More

2021 Yamaha R3
Ahead of its launch next year, 2021 Yamaha R3 has been unveiled for Japanese market

The company has put a price tag of JPY 687,500 on the updated motorcycle, which is approximately Rs 4.89 lakh in Indian currency. Yamaha aims to sell at least 3700 units of updated R3 in Japan on an annual basis.
What’s new in updated Yamaha R3?
Changes are fairly limited on 2021 Yamaha R3. It appears that one of the company’s key objectives is to provide more personalization options to customers. Towards that end, updated Yamaha R3 gets a new Cyan colour option.
This looks quite exciting and goes well with other colour shades used on the motorcycle. This new colour option also seems a bit radical, as it’s not something that one would usually see on a motorcycle. For folks who want to flaunt their rides, this peppy new colour can be a lot of fun on the streets.
Shades of cyan can be seen on the headlight cowl, front fender, fairing and fuel tank. It creates an interesting contrast with the blacked-out parts of the motorcycle. The bike’s trendy profile is further enhanced with the multi-coloured graphics and red alloy wheels. Overall, the motorcycle looks striking in its new colour and is an absolute head turner.
2021 Yamaha R3
The earlier Matte Black shade has also been updated slightly on 2021 Yamaha R3. The third colour option of Deep Purple Blue Metallic has been retained, just as it was earlier.
2021 Yamaha R3 engine
Updated Yamaha R3 will be using the same engine as earlier. It is powered by a 320 cc, liquid cooled, parallel-twin DOHC motor that is capable of delivering max power of 42 ps at 10,750 rpm and max torque of 29 Nm at 9,000 rpm. This is mated to a 6-speed gearbox. Most other cycle parts will also be the same as the current model.
2021 Yamaha R3
Earlier, Yamaha had unveiled 2021 R3 in US market. There too, the changes were minor and included a new Electric Teal colour option. In US, the updated bike will go on sale for USD 5,299 (Rs 3.89 lakhs). Yamaha R3 has top speed of around 110 mph (~ 180 km/h) and it can reach 0-62 mph (0-100 kmph) in 5.5 seconds. Fuel efficiency is estimated to be around 56 miles per gallon (~ 24 kmpl).
2021 Yamaha R3 India launch
It is not certain if Yamaha will reintroduce R3 in the Indian market. It was available earlier in BS4 format and was quite popular among bike enthusiasts. However, due to some reasons, the motorcycle was not updated to BS6. As a result, it is currently in discontinued state.
It is possible that Yamaha may do a rethink, as there’s growing interest in performance oriented biking in the country. In that case, 2021 Yamaha R3 could be launched in India next year. It will compete with rivals such as KTM RC 390 and TVS Apache RR 310. More

Yamaha MT15
The company is upbeat about its prospects in December 2020 and beyond as the demand of personal mobility is on the rise due to the pandemic

Yamaha India has been steadily building up a momentum in sales growth ever since the country came out of lockdown. The Japanese two wheeler maker started registering YoY growth since June and has been witnessing increased growth rate consistently.
Yamaha India sales November 2020
In October 2020, Yamaha India’s sales volume registered an impressive 31% growth rate at 60,176 units. The festive season rush and the pent up demand worked in the company’s favour. In November 2020, the company clocked sales of 53,208 units as against 39,406 units during the same month last year. This represents a YoY growth of 35%.
The commendable growth rate in sales volume stems from a relatively small base compared to the competitors but it also represents an increase in demand. Yamaha upgraded its entire scooter portfolio to 125 cc fuel-injected engine and introduced BS6-upgrades for its entire lineup. The growth comes despite the two wheeler maker introducing a nominal hike across its portfolio last month.
Yamaha India says that it is confident of continuing its record sales growth run in December as well. The company is also optimistic about its growth prospects in 2021 as the varied demand for personal mobility is on the rise due to the pandemic.
Yamaha India Sales Nov 2020 vs Nov 2019 vs Oct 2020
Recent marketing initiatives by Yamaha
In a bid to keep its product portfolio relevant and appealing, Yamaha India recently introduced Bluetooth connectivity as an accessory called Yamaha Motorcycle Connect X. The accessory is available as standard with the FZS-FI Dark Knight edition. The company also has been running the “Color Your Warrior” campaign which supports a wider range of color options for its popular MT-15 street fighter.
Responding to the changing paradigm of retail sales during the COVID crisis, the company set up Yamaha Virtual Store in addition to making its accessories and apparels available on Amazon.in.
More over, the company has been dishing out special editions of its motorcycles on a regular basis to target younger audience. Yesterday, the company came up with a Vintage Edition of the FZ-S FI V3 with a slightly larger brown saddle and exclusive decals. In Brazil, they launched the Yamaha FZ25 Avengers, Captain Marvel and Black Panther editions.

With no major new mass market product launch on the horizon, we expect Yamaha India to continue its experimentation with special editions of its exiting range of BS6 ready scooters and motorcycles. More

Yamaha R15
Yamaha reported a 30.83 percent increase in domestic sales for October to 60,176 units

Riding out of the COVID-19 crisis of the past several months, the two wheeler segment in India is on the road to recovery. Two wheeler industry in India reported encouraging sales numbers for the month of October 2020. There were a number of reasons for this substantial increase in demand.
Primarily it was the festive season that saw more sales coupled with discounts and benefits introduced by most automakers to draw in more customers into showrooms during this auspicious month. The need for personal mobility also saw improved sales numbers along with continued government policy support.
Two-wheeler major Yamaha Motor India reported a notable increase in domestic sales even as exports suffered de-growth. Domestic sales increased to 60,176 units in the past month up from 45,995 units sold in Oct 19.
Yamaha FZ rules domestic sales charts
Yamaha FZ was a best seller in both domestic and global markets along with the Ray scooter also adding good numbers. Domestic sales of the Yamaha FZ stood at 20,164 units, up 34.07 percent as against 15,040 units sold in the same month of the previous year. Ray scooter sales in the country surged 83.65 percent to 15,748 units while the Fascino also noted outstanding demand with 13,360 units sold.
Yamaha Domestic Sales Oct 2020
Even as the company is enjoying good sales for the FZ series, prices have just been increased for the FZ, and FZS, Fascino and RayZR. The Yamaha FZ-FI and FZS-FI are now costlier by Rs.1,000 with the two models now retailing at Rs.1.02 lakhs and Rs.1.04 lakhs respectively. In domestic market, the R15 and MT15 also noted increased sales while Yamaha Saluto RX, Saluto 125, SZ-RR V2.0, FZ25, Fazer 25 and R3 are no longer on sale in India.
Exports dip 12.72 percent
The Yamaha FZ and Ray commanded a major part of exports. FZ exports stood at 10,166 units in Oct 20 while 5,338 units of the Ray scooter made their way to global markets in the past month, up 24 percent over 4,305 units exported in the same month of the previous year.
Yamaha Exports Oct 2020
Increased exports were also seen in the case of the Saluto RX which has been discontinued in domestic market. The Saluto RX exports stood at 2,140 units posting positive growth while the Saluto, which has also been discontinued in India, suffered a de-growth where exports were concerned, with 1,800 units exported, down 56.31 percent as against 4,120 units exported in Oct 19. Yamaha FZ25, SZ, Fascino, R15, MT15 and Alpha also added some numbers in terms of exports.
Recent Updates from Yamaha
Yamaha has announced a new Colour Customization program for MT15. This campaign was introduced following the recently introduced ICE Fluo-Vermillion colour in MT 15 which has found increased demand among buyers. The campaign is titled “Customize your Warrior”. The Yamaha MT15 will be available in a choice of 14 colours out of which 3 are existing colours.
The balance 11 new colour options will be available to buyers as an option and orders can be placed on the India Yamaha Motor website; with deliveries set to commence from January 2021. There Yamaha MT15 is priced at Rs.1,43,900 and is powered by a 155cc fuel injected engine with Variable Valve Actuation (VVA) system and comes in with A&S clutch and single channel ABS. More