Yamaha

Image – The Bengal Rider
Yamaha India reports growth in wholesales at over 50 percent in January 2021

Yamaha reports 53.57 percent growth in January 2021 sales. Two wheeler sales grew to 55,151 units compared to 35,913 units in January 2020. Volume gain stood at 19,238 units.
Following the relaxation of a nationwide Covid-19 pandemic related lockdown, Yamaha Motor India finds itself gaining ground. Through the latter half of 2020, Yamaha has reported consistent growth. MoM growth is reported at 40.61 percent from 39,224 units at volume gain of 15,927 units.
Yamaha India limited by low sales volume
For Yamaha India, monthly sales of upward of 50k units is a positive shift. For long the brand has been relegated to being a low sales volume entity here. Even though Yamaha motor reported more than 50 percent growth last month, it still finds itself last on the list of big brand manufacturers when it comes to sales volume.
Among the big 7, Yamaha has a lot of ground to cover. Together, the two wheeler industry appears to be in the green last month, only if just. For the bulk of it’s sales, Yamaha India depends on the FZ series, and its Ray and Fascino scooters.
Yamaha India Sales Jan 2021
Strong H2 2020 sales
Having kickstarted 2021 on a positive notes sets the stage for the manufacturer to capitalize on its business goals in the new year. Focus on 2021 revolves around product promotion, customer reach and retail network strategies.
Growth trends in recent months, namely between July and December 2020 offers momentum to retail and product strategies. A spring in their step sees the manufacturer set its goal to match positive records of the preceding months by a record sale.
New Mobility Solutions
Yamaha Motor India expects overall demand to grow in 2021 based on demand for personal mobility solutions. Yamaha Connect X app is Bluetooth enabled. Those in the market for a MT-15 can personalise colour choices. Online shopping is enhanced through the virtual store, and one can even browse over accessories and apparels on Amazon. All developments that the company says has been received well.
The brand’s ‘Test Ride my Yamaha, campaign is tasked with offering a personalized riding experience to more and more potential customers. Yamaha prides itself for its range of new tech and safety features. They include Stop and start system; Smart motor generator (SMG); and Side stand engine cut-off switch. Newer outreach campaigns are in the offing. At present there’s not much to report on impending new launches from Yamaha India in 2021. More

Yamaha India Scooters
Yamaha Motor India clocked domestic sales of 39,224 units in December 2020, 33 percent growth as compared to 29,486 units soldin Dec 2019

Yamaha Motor India currently retails Fascino, Ray ZR and Ray ZR Street Rally scooters and motorcycles which include R15 Version 3.0, MT15, FZ FI and FZS FI Version 3.0 along with the FZ 25 and FZS 25. Significant sales growth for this two wheeler maker has been seen over the past 6 months since July 2020.
Even as the rest of the segment was facing certain restrictions in view of constraints in part supplies and other limitations. The company expects overall demand to grow through 2021 owing to increase in demand for personal mobility.
Yamaha Domestic Sales
Along with reporting a 33.03 percent YoY sales growth, Yamaha Motor India did see a drop in volumes of 13,984 units or 26.28 percent, when compared to 53,208 units sold in November 2020.Sales in the past month saw the FZ, Ray, R5, MT15 and FZ25 post sales growth.
FZ sales surged 45.78 percent to 14,161 units, up from 9,714 units sold in Dec 2019. FZ25 saw the most growth of 1,404.35 percent from 23 units sold in Dec 19 to 346 units in Dec 20. MoM sales dipped from 53,208 units sold in Nov 20 with only the FZ25 posting sales growth of 22.26 percent.
Yamaha India Sales Dec 2020
Yamaha FZ Most In Demand In Global Markets
YoY exports ended on a negative note with a 29.73 percent de-growth to 19,907 units as against 28,331 units exported in Dec 19. MoM exports were however more encouraging, up 32.41 percent as compared to 15,034 units exported in Nov 20.
The Yamaha FZ was the most exported model in the company lineup followed by the Crux and FZ25 while MoM exports of the Yamaha Saluto RX surged as much as 2,100 percent from 36 units exported in Nov 20 to 792 units in Dec 20.
Yamaha Alpha scooter also noted positive sales both in terms of YoY and MoM exports with dispatches to global markets up 20 percent to 336 units in Dec 20 up from 280 units in Dec 19 and from 112 units exported in Nov 20.
Yamaha India Exports Dec 2020
It was at the end of last year that Yamaha introduced the ‘Test Ride My Yamaha’ campaign to spread awareness on the several safety and technology updates on its 125cc scooters like the Fascino 125 Fi, RayZR 125 Fi and RayZR Street Rally 125 Fi. This 125cc range of scooters come in with features such as engine start/stop system, smart motor generator, side stand engine cut off switch and front disc brake with unified braking system.
Yamaha Motor India is also planning an entry into the electric bike segment so as to compete against the Bajaj Chetak and Ather 450x. The company currently sells the EC-05 electric scooter in Taiwan and could bring this model to India with some modifications so as to suite ride conditions in the country. More

With Bajaj, TVS already offering an electric two wheeler; other leading OEMs are planning to launch one in India
The post Yamaha India Planning To Launch EVs – Could Rival Bajaj Chetak, Ather 450x appeared first on RushLane by Satya Singh. More

Yamaha FZ-X Adv Render by Yogi Sejwal Design
Yamaha FZ-X is most likely to be based on the 250cc platform

Small and mid-segment adventure motorcycles have been slowly but surely gaining prominence over the past year or so. Sales number back this fact as well. In November 2020, Royal Enfield retailed 1,550 units of the Himalayan whereas Hero Motocorp witnessed sales of 1,372 units of Xpulse 200.
About a month ago even KTM launched its entry-level 250 Adventure. Suzuki has plans to launch a Gixxer based adventure tourer sometime in coming years. Therefore, it does make good sense for Yamaha to introduce an all-new product in a relatively new space.
Yamaha’s ADV for India
Now, Yamaha has filed a trademark application with the name ‘Yamaha FZ-X’ in India. This name could be utilised by the Japanese brand for its upcoming adventure motorcycle, based on the FZ25 platform.
The company had earlier revealed its intentions of making its entry into the small-capacity adventure segment of bikes. This new adventure tourer is likely to be based on the existing 250cc platform of Yamaha. This is because this platform is relatively new and affordable and is versatile enough to be used for an adventure bike.
Yamaha FZ-X Name Registered In India
Even the engine used in the 250cc Yamaha bikes is suited for an ADV since it has a fairly simple construction and a torque low and mid-range performance. Since it will be built on an already developed architecture, the cost behind its development will be less and, therefore, it could be competitively priced. Although Yamaha would have to make some changes to its steering setup to rework the geometry with longer travel suspension.
Expected Design & Features
The 250cc platform currently underpins Yamaha FZ-25 and FZS-25. Design of this upcoming adventure bike will be different from what seen in the naked street racer twins although certain design cues might be borrowed from them. FZ25 and its naked twin come with a sharper looking front face thanks to a bi-function LED headlight flanked by LED DRLs. It also features a new engine cowl.
In terms of equipment, this upcoming adventure bike is likely to borrow features such as a multi-function negative LCD instrument console, a side stand with an engine inhibitor switch and more. Additionally, the ADV is likely to be equipped with a switchable anti-lock braking system (ABS) and Yamaha’s latest Bluetooth connectivity suite. Also, instead of alloy wheels, it is expected to be offered with wire-spoked wheels.
Expected Powertrain Specs
Coming to its powertrains, it will be powered by the same 249cc, single-cylinder, air-cooled SOHC engine which also powers FZ25. This unit returns an output of 20.6 bhp and 20 Nm of peak torque and is linked to a 5-speed gearbox. Suspension setup is likely to be a little different with more travel at both front and rear ends.
As far as pricing is concerned we can expect this Yamaha FZ-X to bridge the gap between Hero Xpulse 200 and Royal Enfield Himalayan with the former priced at Rs 1.13 lakh whereas the latter is offered at a starting price of Rs 1.91 lakh (both prices are ex-showroom).
It could also be loaded with tech and features, to be a worthy rival to KTM 250 Adventure. Recently, TVS Motor also registered a trademark application with the name ‘Raider’ which is also suspected to the brand’s upcoming adventure tourer motorcycle.
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New Yamaha MT15
Yamaha India reported growth in wholesale domestic dispatches and loss in exports in November 2020

The recently concluded festive season saw most manufacturers report wholesale growth. And that’s true for Yamaha too. Dispatches were up at 53,208 units, up 35 percent from 39,405 units. Volume gain stood at 13,803 units.
In this case growth looks even more grand keeping in mind low base sales a year earlier. An improvement in December will further help strengthen Q4 2020 performance. For the most part, sales improvement for said period is expected going by sales in Oct and November.
Then again, December may just prove to worth everyone’s time considering the range of discounts available. With an expected price hike in January 2020, dealers are liberal with end of year discounts and deals. This proves to be a two-fold benefit for manufacturers. The discount itself, and the perceived gain considering new model year vehicles are always costlier.
Yamaha India portfolio
Yamaha FZ, the manufacturer’s top selling motorcycle saw dispatches reported at 16,239 units. Of the complete portfolio, FZ sales was the only one reported at a decline. Sales fell 6.37 percent, down to 16,239 units from 17,344 units at volume lost at just over 1.1k units. Consequently, FZ managed to retain lead to account for 30.52 percent share of all domestic dispatches for Yamaha.
Yamaha India Domestic Sales Nov 2020
Currently, the company only sells a handful of products. Ray scooter sales were next best for Yamaha at 28.64 percent share. Dispatches grew 101.19 percent. Up at 15,238 units from 7,574 units. Wholesales more than doubled at volume gain of 7,664 units. Fascino scooter sales surpassed the 10k unit mark. At 10,992 units dispatched, YoY growth stood at 43.91 percent. Volume gain was at 3,354 units, up from 7,638 units. Altogether, three of the top sellers account for almost 80 percent of brand sales.
R15 sales growth was healthy. Compare to last November, sales growth was 52.93 percent. Sales was reported at 5,848 units, up from 3,824 units. Dispatches grew by over 2k units. And though growth was positive, R15 fails to be a top seller at Yamaha. MT15 sales were even lower at 4,608 units. Although volume is low, it was the highest growth at 203.96 percent. A year earlier, sales was as low as 1,516 units. Volume gain stood at over 3k units. FZ25 dispatches were at a mere 283 units, at 68.45 percent YoY growth. Numbers for Nov 2019 stood at 168 units. While the majority of products sold gained ground, it’s left to be seen if Yamaha is capable of selling 50k units on a monthly basis in a consistent manner.
Yamaha India Exports Nov 2020
Yamaha India exports for November 2020
Notably, Yamaha FZ isn’t just a bestseller in the domestic market but also leads the export chart convincingly. Exports were reported at 8,101 units, down 9.52 percent. As can be seen, sales fell from 8,953 units. Ray exports fell to 1,939 units from 4,379 units at 55.72 percent YoY sales decline. Crix was the only export parameter that was in the green. FZ25 finds more takers overseas than here. Exports fell to 1,304 units from 1,764 units at 26 percent decline. Saluto numbers fell drastically at 87.33 percent, down to 689 units from 5,436 units. Here volume loss was at a high of 4,747 units.
SZ sales fell to 684 units from 1,596 units. YoY sales decline stood at 57.14 percent. Numbers fell by 912 units. In fact the remainder of the export list is just as low. R15 numbers fell to 280 units from 1,204 units. At 76.74 percent decline, volume contracted by 924 units. But export loss doesn’t end there. MT15 exports fell to a mere 120 units from 472 units.
Alpha exports were down at 112 units. Saluto RX exports were at a paltry 36 units, down from 1,596 units. And fashion same in last at 3 units. Given that most products exported saw numbers fall, overall exports are at a noticeable decline of 44.46 percent. Exports fell to 15,034 units from 27,067 units. More