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    TVS-BMW Partnership Celebrates 10 Years – Over 1.4 Lakh Motorcycles Sold

    TVS Apache 310 and BMW G310 RRTVS Motor Company and BMW Motorrad Celebrate 10 Years of Strategic Partnership: A Decade of Global SuccessIn a remarkable showcase of collaboration and innovation, TVS Motor Company and BMW Motorrad are celebrating a decade of their thriving partnership, marking an illustrious journey of mutual growth and achievement in the world of two-wheelers. With a joint commitment to excellence in product development, design, technology, and global reach, this strategic alliance has redefined the landscape of the motorcycle industry, transcending geographical boundaries and delivering on global aspirations.TVS-BMW Partnership : A Decade of ProgressThe roots of this impactful partnership were established in April 2013 when TVS Motor Company and BMW Motorrad joined forces to co-manufacture sub-500cc motorcycles for the global market. Over the past 10 years, this collaboration has produced remarkable outcomes that have set new standards in the industry. Four exceptional products were born from this partnership, all built upon the 310cc platform: the BMW G 310 R, BMW 310 GS, BMW G310 RR, and the TVS Apache RR 310, which stands as TVS Motor Company’s flagship motorcycle. Next motorcycle from this partnership is likely to be the Apache 310R, street version of the RR310 based on BMW’s G310R.TVS – BMW Milestone Production. File photo.These motorcycles have achieved resounding success, winning the hearts of over 1.4 lakh customers across prominent markets such as the EU, USA, Latin America, Japan, China, and India. The seamless blend of German engineering prowess and Indian ingenuity has given birth to iconic brands that have become synonymous with performance, quality, and innovation.The achievements of the partnership’s first decade served as a catalyst for its expansion and extension in December 2021. Building on their collective success, TVS Motor and BMW Motorrad embarked on a journey to jointly develop new platforms and cutting-edge technologies, including a focus on electric vehicles. The horizon of possibilities expanded further as TVS Motor Company took on the responsibility of designing and developing future BMW Motorrad products, while also ensuring top-notch quality, efficient supply chain management, and streamlined industrialization processes.A Testimony from the LeadersCommenting on this significant milestone, Mr. KN Radhakrishnan, Director & CEO of TVS Motor Company, expressed his delight: “We are delighted to be celebrating this historic milestone in our partnership journey with BMW Motorrad. TVS Motor’s decade-long relationship with BMW Motorrad is a testament to our shared values of innovation, quality, customer delight, engineering prowess, and focus on delivering globally aspirational products.”Dr. Markus Schramm, Head of BMW Motorrad, added, “This 10th anniversary is an impressive proof of the success and strength of the collaboration between BMW Motorrad and TVS Motor Company. What began 10 years ago has developed into an extraordinary success story.”Towards a Sustainable FutureLooking ahead, the partnership aims to leverage their collective strengths to develop platforms tailored for global urban-centric markets and the next generation of consumers. The recent unveiling of the fully electric masterpiece, BMW CE 02, underscores the commitment of both companies to sustainable mobility solutions.TVS Motor’s Hosur manufacturing plant has played a pivotal role in this partnership’s success, contributing to around 10% of BMW Motorrad’s global production volume. Today, the BMW G 310 R, BMW 310 GS, and BMW G310 RR models are available in over 100 countries, serving as ambassadors of this exceptional collaboration. All these motorcycles are powered by the same 313cc single cylinder engine. More

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    TVS Raider 125 Iron Man, Black Panther Edition Launch Price Rs 99k

    TVS Raider 125 Super Squad EditionThe Rs. 98,919 (ex-sh) for TVS Raider 125 Super Squad Edition puts it below top-spec SX variant that sports a 5″ TFT screen with SmartXonnect suiteRaider 125 is one of the most appealing products in the 125cc segment. It is the only one with a 3V head and the only one with an oil-cooling setup (without a radiator). More brownie points are in the form of a new 5” TFT instrument display that is unheard of in its segment and a few segments above it.TVS is now adding more value to the equation through a strategic collaboration with Marvel. Raider 125 now gets two different Super Squad Edition variants. TVS has priced them both at Rs. 98,919 (ex-sh). TVS’ media release doesn’t specify what trim the company is launching Super Squad Edition with.TVS Raider 125 Super Squad Edition – Iron ManTVS Raider 125 Super Squad Edition LaunchedStandard Raider 125 costs Rs. 95,219 for base Single Seat variant, Rs. 96,219 for Split Seat variant and Rs. 1,01,570 for top-spec SX variant (all prices are ex-sh, Delhi). All variants get front disc brake. Only the top-spec SX variant gets the 5” TFT screen with TVS’ proprietary SmartXonnect connectivity suite as standard fitment.Going by these prices, it is likely that TVS Raider 125 Super Squad Edition is a stylised version of Split Seat variant. So, Super Squad Edition is probably missing TVS’ famed instrument cluster. The same strategy is in place with Ntorq 125 scooter as well. Where the twin-screen SmartXonnect system is not on offer with Super Squad Edition.TVS Raider 125 Super Squad Edition – Black PantherWhat Super Squad Edition does get, is for buyers to show their affiliation in terms of their favourite Marvel character. TVS seems to be targeting Gen Z buyers among whom Marvel Cinematic Universe is a hot topic owing to the series of blockbuster movies and TV shows that air from them.As of now, TVS is offering just two Super Squad Edition versions with Raider 125. They are Iron Man and Black Panther inspired versions. Raider 125 now gets new graphics that signify either Iron Man or Black Panther. TVS could launch similar versions with Thor, Captain America and Spider-Man in the future as well.Avengers, assemble!Mechanically, Super Squad Edition variants are identical to standard Raider 125. We’re talking about the same 124.8cc 3-valve, single-cylinder engine with an innovative oil cooling setup. 11.2 bhp of power and 11.2 Nm of torque along with a 5-speed gearbox is identical to the standard model. Componentry include RSU telescopic front forks, rear mono-shock, front disc brake, rear drum brake and LED headlights with unique LED DRLs.Commenting on the launch, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.” More

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    TVS Block Your Date Teaser 6th Sep – Is It New Apache 310 Street?

    New TVS Apache 310 spiedAs compared to its faired sibling, Apache 310 street naked bike seems more practical in terms of usabilitySimilar to the strategy being followed by other homegrown two-wheeler OEMs like Hero MotoCorp and Bajaj, TVS is stepping up focus on premium motorcycle segment. Towards that end, TVS will launch a new Apache street naked bike based on Apache RR310. It will rival the likes of KTM 390 Duke, 250 Duke, Honda CB300R and upcoming Yamaha MT-03.TVS Apache 310cc street naked bike has been spotted on road test once again. As the test mules appear production-ready, launch is likely around the festive season or by end of this year. Now, ahead of launch, TVS shared an interesting Block Your Date teaser for 6th Sep 2023. The teaser does not reveal much, except for the words – Restless To Play? and the coordinates of Bangkok.TVS to launch / unveil new Apache 310 on 6th Sep 2023?TVS Apache 310 street naked bike featuresJust like its faired sibling, Apache 310 street naked bike can emerge as one of the most affordable in its class. While it will be based on Apache RR310, the naked version will have a unique profile. It’s not just the lack of fairing, but other aspects as well such as front fascia, instrument console, alloy wheel design, colour themes, exhaust and tail section.TVS will also have to ensure that the naked version does not appear to be an exact replica of BMW G310R. Some of the key highlights of the upcoming TVS Apache 310 street naked bike include an aggressive front fascia with sharp LED headlight, USD forks in golden finish, sculpted fuel tank, split seat design, upswept exhaust and monoshock rear suspension. The bike will be getting new alloy wheels, as compared to Apache RR310.TVS Apache 310 street naked bike performanceUpcoming naked version seems more agile and manoeuvrable. Riding stance seems quite comfortable in comparison to RR310. The naked version is likely to come across as a more practical choice for a broader range of users. It is expected to weigh less than its faired sibling. As compared to RR310 that weighs 174kg, the naked version could be around 10kg lighter. This will improve handling and also increase power to weight ratio.The bike will be using the 312.2cc liquid cooled, single cylinder engine. Max power and torque output is 34 PS and 27.3 Nm when the Sport / Track mode is engaged. In Urban and Rain mode, power and torque is 25.8 PS and 25 Nm. The engine is mated to a 6-speed gearbox. Top speed and acceleration will be close to that of the faired sibling. RR310 can accelerate from 0 to 60 kmph in 2.93 seconds. 0 to 100 kmph takes 7.17 seconds. Top speed is 160 kmph in Sport and Track mode and 125 kmph in Urban and Rain mode.TVS Apache 310 naked bike will be using a trellis frame. Braking duties will be performed by 300 mm and 240 mm disc brakes at front and rear, respectively. Dual-channel ABS will be offered as standard. The bike will have a range of connectivity features, powered by TVS SmartXonnect. More

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    TVS Raider Super Squad Edition Teased for Launch – Marvel Melody

    TVS Raider 125 Marvel Edition TeasedTVS Raider Super Squad Edition Heroics – Likely to launch as a top-spec SX-clusive MarvelCommonly known as Marvel Edition or Avengers Edition, TVS’ Super Squad Edition with Ntorq 125 scooter is one such offering that folks are familiar with. Popularity of Marvel Universe characters is unmatched, and offers a unique proposition to buyers to express their interests and affiliation.Now, the company is trying to bring the same ethos with its Raider 125 premium commuter motorcycle. TVS has teased the same on its social media platforms. We can see two variations in the teaser, but there could be up to five Super Squad Editions with Raider 125.Marvel’s Prelude – TVS Raider Super Squad MystiqueAs per the Super Squad routine with Ntorq 125, we can expect up to five variations with Raider 125 as well. Iron Man, Thor, Captain America, Black Panther and Spider-Man inspired liveries and colour schemes could be the main attraction with Raider 125 Super Squad Edition.TVS doesn’t call them Iron Man Edition, Spider-Man Edition, Thor Edition, Captain America Edition and Black Panther Edition. This could be owing to licensing of word trademarks and only licensed character designs and other symbol trademarks.TVS calls Iron Man edition as Invincible Red, Thor edition as Lightning Gray, Captain America edition as Combat Blue, Black Panther edition as Stealth Black and Spider-Man edition as Amazing Red. Base colours will replicate respective character’s costume colour scheme. And respective colours will get decals of that character’s special attributes.Other than visual enhancements, Raider 125 will remain mechanically identical to outgoing model. This way, TVS offers proven mechanicals along with a dash of individual expression with the integration of Marvel Universe characters.Mechanics – similar to outgoing modelTVS Raider 125 is the most feature-loaded offering in its segment. Tech-savvy too. In June 2023, TVS sold 34,309 Raider 125 motorcycles in India and shipped 4,434 of them abroad. Raider 125 shares its 3-valve 124.8cc single-cylinder engine with Ntorq scooter. Instead of a CVT, Raider 125 gets fixed ratio gearbox with five cogs.Currently, Raider 125 makes 11.2 bhp of power and 11.2 Nm of torque. It gets conventional RSU telescopic front forks and a 5-step preload adjustable rear mono-shock. Front disc brake and a rear 130mm drum brake are standard. As of now, TVS is offering three variants and two colour options.Only the top-spec SX trim gets a TVS-proprietary SmartXonnect connectivity suite. This package includes a 5” TFT screen, Bluetooth connectivity with notification alerts and even turn-by-turn navigation. TVS Raider 125 Super Squad Edition is likely to only launch with SX trim. A slight price bump is evident too. More

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    TVS Jupiter ZX Drum SmartXonnect Variant Launched

    TVS Jupiter ZX Drum SmartXonnect Starlight BlueEarlier, SmartXonnect connectivity suite was only available with Jupiter ZX Disc variant, now we get it with drum variant tooTVS Motor, one of India’s stalwart 2W and 3W vehicle manufacturers has added a new variant to its highest-seller. Of course, we’re talking about TVS Jupiter scooter which regularly features in highest-selling 2W vehicle list. Jupiter is second to only Honda Activa in terms of scooter sales.Now, TVS is fortifying its scooter lineup better challenge Activa. Now, Jupiter gets SmartXonnect Bluetooth-based connectivity suite with Drum brake version of ZX trim too, which was not the case before. Said TVS Jupiter ZX Drum SmartXonnect variant costs Rs. 84,468 (ex-sh, Delhi).TVS Jupiter ZX Drum SmartXonnect VariantThis move made Jupiter ZX Drum SmartXonnect variant, the most affordable Bluetooth equipped model in TVS’ lineup. Pricing for ZX Disc and ZX Disc SmartXonnect are still the same, which is Rs. 86,413 and Rs. 88,988 respectively (both prices ex-sh, Delhi). Classic is still the most expensive, at Rs. 89,648 (ex-sh).There are two vibrant colours that TVS is offering with this new variant. They are Starlight Blue and an exclusive Olive Gold colours. These new colours are visually pleasing and will enhance the overall appeal of this scooter.Olive GoldJupiter comes equipped with a fully digital instrument cluster that shows a host of information with the help of TVS’ proprietary SmartXonnect system. These connected features enhance rider’s experience in many ways. And allows them to fully immerse into the commute rather knowing that their scooter has got their back in keeping them up to date.Not just that, connectivity ensures enhanced safety as rider’s are aware of the important notifications they received on their phone rather than have to deal with their phone while on the go. Navigation ensures ease of commutes in navigating through city scapes without getting lost.Same mechanical package as beforeThe SmartXonnect suite includes Turn-By-Turn Navigation, Voice Assist, Call Alerts and SMS Alerts among more. TVS promises Jyada ka Fayda with Jupiter. So, the new TVS Jupiter ZX Drum SmartXonnect variant is no different. It packs a USB phone charger to add the missing piece of the puzzle.Mechanically, Jupiter is still the same ol’ Jupiter. Only the Classic trim gets the added goodies that lifts style quotient. TVS offers Jupiter in both 110cc and 125cc engine options and primarily competes with Honda Activa. The 110cc engine is capable of 7.77 bhp of power and 8.8 Nm of torque, while 125cc engine will kick out 8.05 bhp of power and 10.5 Nm of torque. More

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    TVS Motor Sales July 2023 – Registers 3.60% YoY Growth

    New TVS iQubeTVS iQube e-scooter has seen sales surpass the 1.5 lakh unit mark since its debut in January 2020TVS Motor Company sales improved both on a YoY and MoM basis in July 2023. YoY growth was reported both across 2 wheeler and 3 wheeler segments in domestic markets, though exports suffered de-growth. Total 2W and 3W sales (domestic + exports) improved by 3.60 percent to 3,25,977 units in July 2023, up from 3,14,639 units sold in July 2022 relating to a 11,338 unit volume growth. On a MoM basis, sales grew by 3.20 percent from 3,16,411 units sold in June 2023.TVS 2W Sales and Exports July 2023In domestic markets, 2W sales growth was reported across motorcycles, scooters, and moped, to a total of 2,35,230 units in July 2023, up 16.48 percent from 2,10,942. 2W exports however dipped 21.12 percent YoY to 77,077 units in July 2023 from 97,716 units sold in July 2022.TVS Motor Sales July 2023 vs July 2022 – YoY performanceMoM domestic sales remained more or less flat with a 0.26 percent de-growth from 2,35,833 units sold in June 2023. MoM exports increased by 12.41 percent from 68,568 units shipped in June 2023. The 2W segment currently commands a 75.32 percent share.Motorcycles saw a 2.40 percent YoY and 3.87 percent MoM growth in sales in July 2023 to 1,53,942 units. There were 1,50,340 units sold in July 2022 and 1,48,208 units sold in June 2023 respectively. Scooter sales also improved 4.67 percent YoY and 0.48 percent MoM to 1,21,941 units while sales of the iQube electric scooter surged by 111.07 percent on a YoY basis to 13,306 units from 6,304 units sold in July 2022. MoM sales saw a 7.99 percent de-growth from 34,829 units sold in June 2023.TVS Motor Sales July 2023 vs June 2023 – MoM performanceMoped sales also improved 10.99 percent YoY and 4.58 percent MoM to 36,424 units. This took 2W total sales (domestic + exports) to 3,12,307 units, up 4.22 percent YoY from 2,99,658 units sold in July 2022. MoM sales improved by 2.60 percent from 3,04,401 units sold in June 2023.TVS Motor 3W Sales and Exports July 2023Where three wheeler sales were concerned, TVS Motor has reported a YoY de-growth in total (domestic + export) sales. Sales dipped 8.75 percent YoY to 13,670 units in July 2023 from 14,981 units sold in July 2022. MoM sales improved by 13.82 percent from 12,010 units sold in June 2023.3W domestic sales were higher by 4130.68 percent YoY to 1,534 units in July 2023 from 665 units sold in July 2022 while MoM sales saw a 6.97 percent growth over 1,434 units sold in June 2023.  Exports on the other hand fell YoY by 15.23 percent to 12,136 units in the past month from 14,316 units shipped in July 2022. MoM exports improved by 14.75 percent from 10,576 units shipped in June 2023.Total 2W+3W sales saw a 16.86 percent growth on a YoY basis to 2,36,764 units in July 2023 from 2,02,607 units sold in July 2022 while MoM sales fell marginally by 0.21 percent from 2,37,267 units sold in June 2023. Exports on the other hand has suffered a 20.37 percent de-growth YoY to 89,213 units in July 2023 from 1,12,032 units shipped in July 2022 while MoM exports improved by 12.72 percent over 79,144 units shipped in June 2023. More

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    TVS Norton Combat Trademarked In India – Royal Enfield 350 Rival?

    Upcoming TVS cruiser motorcycle – Design patent leaksRoyal Enfield’s dominance in the 350cc segment has been the envy of many OEMs – Soon there could be a new rival from TVSAs of now, Royal Enfield enjoys an unrivalled dominance in 350cc space with unprecedented popularity. Honda, Bajaj, Jawa, and Yezdi brands have tried their luck at rivaling Royal Enfield but results are not very prominent. Now, Royal Enfield will face rivalry from two international legacy brands in the form of Harley-Davidson X440 and Triumph Speed 400.Speed 400 looks the most promising at the price of Rs. 2.33 lakh (ex-sh) to make a dent in Royal Enfield’s armour. Is Norton the next international legacy brand in the race to rival Royal Enfield? This seems to be possible as TVS-owned Norton Motorcycles has trademarked Combat name in India.TVS trademarks Norton Combat name in IndiaTVS Norton Combat trademarked in IndiaNorton is a British brand with a rich 125 years of motorcycling legacy to look back upon. TVS Motor Company currently is the parent company to this Solihull, UK-based motorcycle brand. As of now, Norton currently has two powertrains and it sells three motorcycles with these powertrains.Commando 961 is a cafe-racer-style motorcycle with a 961cc parallel-twin with an old-school push rod configuration and oil-cooling. V4CR and V4SV are much more modern in their construction and both feature a 74-degree 1200cc V4 engine with a DOHC configuration and gets liquid-cooling too.V4CR is a street fighter and V4SV gets full fairing. If Norton Combat is a Royal Enfield rival from TVS for both Indian and global markets, it will very well feature a single-cylinder engine. SOHC or DOHC layout with 4 valves per cylinder along with liquid-cooling and 6-speed gearbox is likely too. Displacement could be anywhere between 300cc to 500cc.What to expect?Design will probably take a lot of inspiration from Commando 961. There could be variations in it to carve out a cruiser and a cafe racer body style as well. Commando 961 is a gorgeous motorcycle that captivates retro styling and radiates an old-school aura.If TVS is positioning Norton Combat to rival Royal Enfield, these attributes will come in handy. TVS filed the Norton Combat trademark way back in 2020. But it seems to be “Accepted & Advertised” recently as the journal date reads 03/07/2023.Currently, TVS has Ronin on offer in India which seems to be primarily targeting Hunter 350. Maybe TVS will re-utilise Ronin’s 225.9cc engine that generates 20.1 bhp of power and 19.9 Nm of torque, mated to a 6-speed gearbox. This is possible too. More

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    TVS XL Electric Design Patent Leaks – Rival To Kinetic Luna EV

    Modified TVS XL Electric image for illustration purpose. Credit – Jayanta TechThe battery on TVS XL Electric could be enough to travel 60 km of range on a single rangeIndian 2W EV space has seen unprecedented growth in the past couple of years. Not only is EV making a lot of noise in mainstream passenger vehicle space, but in commercial 2W space too. There are more new entrants in commercial 2W EV space now, more than ever.Now, TVS wants a piece of this pie as well. TVS already makes XL 100 which is an ICE commercial workhorse. But TVS also makes iQube range of electric scooters. When both these ideologies fuse together, we get TVS XL Electric, which the company has patented in India.TVS XL Electric Design Patent LeaksTVS XL Electric Patented In IndiaAs of now, TVS only has a iQube lineup in its electric portfolio. There is a new 2W EV that the company is set to launch or unveil in August. This is likely to be a more high-end electric scooter, most likely something based on the Creon design concept.Sticking with XL Electric, it bears semblance with XL 100 ICE moped. We can’t call this a moped, though. Because there are no pedals on this. Construction is very minimal and follows the footsteps of XL 100. There is a central spine tubular chassis. This patent drawing doesn’t show body panels.With XL 100, the front apron area was its fuel tank. That is not necessary anymore. So, this area is empty. Where a petrol engine was, with XL 100, is now where batteries are. TVS could have gone with a hub motor, but has chosen to go with a mid-mounted setup. What looks like a chain drive, sends power to the rear wheel.Maybe TVS went with a mid-mounted motor because of pedals in the future? Motor position is perfect for pedal integration too. We say this because hub motors are generally less sophisticated and less expensive and are the preferred choice in economic and budget builds.What to expect?There are split seats. Rear seat should have a removable function to accommodate luggage. Headlights look identical to XL 100. There are RSU telescopic front forks and dual-shock absorbers in the back. Drum brakes do duties here. Battery and motor should eke out around 60 km of range on a single charge.TVS XL Electric could be an ideal vehicle for last-mile delivery businesses with both B2B and B2C models. That said, this design patent has a saree guard too. This could indicate that TVS is eying private buyers as well. More details will follow when TVS unveils it. Upon launch, it will take on the likes of Kinetic Luna electric, which is also nearing launch.Source More