Tata Motors

Tata Electric Car ShowroomsAs opposed to regular dealerships, Tata Electric car showrooms will feature personalized services with stress on sustainability, community and technologyTata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors has inaugurated two new Tata.ev dealerships fortifying its new brand identity. The primary objective behind this step was to provide a tailor-made experience to their electric car buyers that differs significantly from their ICE vehicle buyers.Tata Electric Car Showrooms InauguratedTPEM has chosen prominent auto hubs of Sector 14 and Sohna Road in Gurugram. These are to lay emphasis on evolving expectations of electric car buyers in India. These new EV-specific dealerships bearing Tata.ev brand identity, promise to deliver a seamless amalgamation of personalized services, advanced technology and sustainable practises.These Tata.ev dealerships will be open to public from January 7th, 2024 onwards. The company is stressing on ‘Move with Meaning’ philosophy with these EV-specific dealerships and revolve around the core values of sustainability, community and technology. More Tata.ev showrooms will spring up in prominent cities in the future, in the next 18 months.Tata Motors currently has a 71% market share in India’s electric car sales and has crossed an astounding 1 lakh sales mark as well. The primary contributors to this massive success are Tiago EV and Nexon EV along with Tigor EV. Punch EV, Curvy EV, Sierra EV, Harrier EV and Safari EV are in the pipeline too.Tata Electric Car Showrooms fascadeTata.ev embracing sustainability, community and technologyAs per TPEM, the Tata.ev showrooms are designed and constructed with sustainability in mind. In this sense, all major materials are recyclable or recycled. Locally sourced materials were used in the construction too, negating long-distance transportation. Even the day-to-day operations will stress sustainability.The company is keen on building a community of Tata electric car owners through these EV-specific dealerships. Elevating customer experience to include meaningful interactions with fellow Tata.ev owners and glancing the events on EVOLVE community calender. There will be digitalization too, with multiple screens for personalised welcomes for EV buyers and airing testimonials from existing owners.Words from the manufacturerCommenting at the inauguration of the new showrooms, Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “With insights gathered from over 1 Lakh Tata EV customers, we understand that the EV consumers seek a different kind of customer experience. They are sensitive to how the planet is evolving, very conscious about the cost of driving, and desire cutting-edge technology.Tata Electric Car Showroom interiorsThis is in line with the new brand identity’s core values – sustainability, community, and technology. The new flagship showrooms are the first physical manifestations of this brand philosophy and we have mapped the customer journey accordingly. We want to empower our customers so our plans include the creation of a harmonious community space to facilitate customer gatherings/services, sustainability-focused workshops, and events for customers. These showrooms are not just about retailing EVs but they become TATA.ev community centres in Gurugram.According to Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. “Every aspect of the in-store experience has been reimagined at TATA.ev stores. Digital, physical, and human elements come together in harmony to deliver a uniquely memorable car-buying experience, with moments of authentic surprise to delight our community at every step along the way.Tata Electric Car Showroom interiorsRecognising the very different expectations of EV buyers, the in-store experience has been designed to offer information, advice, and guidance in a friendly environment. While we use the power of technology to elevate the experience, the human touch remains ever-important. From new retail roles to passionate individuals immersed in the essence of our brand, our home of electric has been designed to be warm and welcoming, friendly and fun.” More

Image – MotorHubWhile Tata Motors Tiago EV gets a 19.2 kWh and 24 kWh battery options to choose between, Tigor EV gets a sole 26 kWh battery optionIndian electric car scene is currently at its peak with sales booming. More car buyers are considering EVs as a viable alternative to ICE vehicles. Tata Motors is leading this new wave of electric cars with its budget-conscious electric versions of already popular vehicles like Tiago EV and Tigor EV.Tata electric car discount over Rs. 1 LakhIn a recent post, we covered attractive discounts of up to Rs. 2.6 lakh on Nexon EV. Especially the pre-facelift model getting huge flat cash discounts as part of year-end sales. Sure, Nexon has received a facelift with a comprehensive range of updates. But pre-facelift model is still attractive, especially considering these discounts.One can say that Tata Tiago EV and Tigor EV are currently the highest-selling electric cars in India and it wouldn’t be a wrong statement. Most of Tata’s EV sales come from lower specced Tiago EV and Tigor EV. The discounts are not uniform between both Tiago EV and Tigor EV. Also, visiting your nearest Tata dealership is still advisable. ‘Discounts on Tiago EVTata Motors’ most affordable electric car is Tiago EV. It is based on standard ICE Tiago which has been one of India’s most popular hatchbacks. In its electric guise, Tiago EV is one of India’s top-selling electric cars. Tata sells two versions of Tiago EV – Medium Range and Long Range. Medium Range model gets a 19.2 kWh battery good for 250 km of range on MIDC cycle.Tata Tiago EV – India’s No 1 selling electric car for Q2 2023Long Range model gets a larger 24 kWh battery promising a claimed 315 km of range from a single charge. As part of year-end discounts, Tata is offering Green Bonus for buyers worth Rs. 55,000. Along with that, Rs. 15,000 of exchange bonus and Rs. 7,000 worth of corporate discounts.There’s no clear flat cash discounts with Tiago EV. So, all the benefits added up, is around Rs. 77,000 worth of benefits. Prices for Tiago EV range between Rs. 8.69 lakh and 12.04 lakh (ex-sh).Tigor EV gets Rs. 1.1 lakh worth benefitsUnlike Tiago EV, Tata electric car discount for Tigor EV gets a flat cash discount of Rs. 50,000. Tigor EV takes shape of a stylish sub 4m coupe sedan that is an extension of Tiago EV. However, Tigor EV gets a larger 26 kWh battery as standard. This battery is rated to eke out 315 km of range from a single charge (ARAI claimed).2021 Tata Tigor Electric in Nexon EV colourApart from the Rs. 50,000 flat cash discount that we mentioned before, Tata Motors is generously offering Rs. 50,000 of exchange bonus on all variants too. Corporate benefits are worth Rs. 10,000. In total, Tigor EV gets a total of Rs. 1.1 lakh worth of benefits. Currently Tigor EV is priced between Rs. 12.49 lakh and 13.75 lakh (ex-sh). More

Tata Harrier.ev SpottedWith Harrier.ev launch expected early next year, Tata could gain the early-mover advantage in mid-size electric SUV segmentAs things stand now, the battle in mid-size SUV segment is limited to ICE models. But things will change dramatically in around a couple of years’ time. The likes of Mahindra and Tata are readying their respective EV offerings in this space. In case of Tata, their primary product will be Harrier.ev. The recent test mule was devoid of an exhaust system, confirming its electric powertrain.Harrier.ev exteriors, interiors revealedHarrier.ev has been spotted on road tests quite frequently in recent months. Tata will be looking to introduce Harrier.ev as soon as possible to establish a lead over its rivals. One of the key rivals is upcoming Mahindra XUV.e8, which is essentially an electric version of XUV700. Other OEMs like MG Motor and Hyundai are also expected to launch their respective mid-size electric SUVs in the future.Talking about Harrier.ev, the test mule reveals that much of the exteriors are the same as the production-ready prototype that was showcased earlier this year in January at Auto Expo 2023. The core design language will also be applied to ICE-equipped Harrier facelift and Safari facelift. The primary source for design inspirations is Curvv concept SUV, representing the new design language for most of Tata’s upcoming cars and SUVs. Recently launched Nexon facelift and Nexon.ev facelift reflects the same.Design and aestheticsSome of the key highlights of Harrier.ev include a new closed-off grille with a horizontal slat design, a full-width LED light strip connecting the LED DRLs, split LED headlamps and a front camera. Inside, the dashboard and centre console have been refreshed. There’s a larger touchscreen with more vertical real estate, which could be more than 12 inches in size. Harrier.ev gets an electronic parking brake, as seen with the test mule.Tata Harrier.ev FasciaJust like Nexon facelift, Harrier.ev gets the new two-spoke steering wheel with an illuminated Tata logo. A comprehensive range of premium features and materials will grace its interiors. Some of these include panoramic sunroof, touch-based HVAC controls, ADAS suite and 360° surround view camera.Other highlights include automatic climate control, wireless charger, air purifier, ambient lighting and ventilated and powered front seats. Tata could also be looking to introduce some best-in-class and segment-first features. These are likely to be revealed in the days prior to launch.Harrier.ev performance, rangeHarrier.ev should be able to deliver a better performance in comparison to its ICE counterpart. One key factor is that Harrier.ev might have AWD capability with a dual motor layout. Performance improvements will also come from the new EV architecture that will be used for Harrier EV.Tata Harrier.ev DashboardSpecific details about the battery pack and range are currently not available. But considering how the EV industry is progressing, Harrier EV could have real-world range of around 400 to 500 km, drawing juice from a 50kWh or 60kWh battery pack. Users will also benefit from the fact that Tata Motors is continuously expanding its charging network across the country.Tata Harrier.ev – no exhaustImage Source – MRDRACER5 More

Tata Punch.ev interiors spiedMain rivals for Tata Punch.ev are upcoming Exter EV, along with models like Citroen eC3 and Renault Kiger EVWith ICE and CNG segments already covered, the next battle between Punch and Exter will be fought in the electric realm. Both carmakers are busy testing their respective electric versions. Punch.ev has made multiple appearances before and the recent spy shots show new details about interiors.Tata Punch.ev – what to expect?Punch.ev will be launched before Exter EV, owing to the sheer number of former’s test mules spotted. While Tata Punch has been hugely successful, it has now got a potent rival in the form of Hyundai Exter. In July, Exter was the 3rd bestselling Hyundai car. It has registered sales of 7,000 units. Punch sales in July were at 12,019 units.Owing to previous electrification strategies with Nexon, Tiago and Tigor, there won’t be any major changes to exteriors of Punch.ev. Only minor elements like a full-width LED DRL along with EV-specific badging, are expected with Punch.ev. The recent spy shots show glimpses of the inside, which were camouflaged on previous test mules.For the first time, we can spot a large infotainment screen and an auto-dimming IRVM. Both of these are not on offer with ICE Punch. This screen could be 10.2-inch in size, similar to ICE Nexon and not the 12.3-inch unit on Nexon.ev. Instrument cluster may be shared with new Nexon facelift too, with fully configurable digital display.Tata Punch.ev exteriors spiedNotable attributes with Punch.ev are projector headlamps, top-mounted LED DRLs, squarish wheel arches, 90° opening doors, thick body cladding, roof rails, rear disc brakes and sporty tail lamps. Punch EV is expected to get a new set of wheels that will be designed for improved aerodynamics.Different interiors with different trim levels?Features on the inside will vary based on the trim. This has been evidenced by test mules that have been spotted with varying equipment on the inside. Top-spec variants of Punch EV are expected to get premium elements such as a new two-spoke steering wheel from Nexon facelift with a backlit Tata logo, along with touch and toggle steering controls.Lower trims of Punch EV could continue with the steering wheel in use with ICE Punch. Lower trims of Punch EV could borrow a lot of equipment from Tiago EV. On the other hand, higher trims could get features from Nexon.ev variants like 360-degree cameras, and electronic parking brakes among others.Lower trim Tata Punch Electric interiorsAutomatic climate control, push-button start/stop, auto fold ORVMs, leather-wrapped steering wheel and gear knob and cooled glove box are among the notable attributes.Punch EV performance, rangeJust like the ICE version, Tata Punch.ev will be primed to deliver an exhilarating drive experience. With the electric setup, a tangible difference is expected in areas such as acceleration, noise and vibrations. While specs have not been revealed, the powertrain could be a tweaked version of the one in use with Tiago EV.Range is expected to be around 300 to 350 km. For reference, Tiago EV has variants with range of 250 km and 315 km from a 19.2 kWh and 24 kWh battery respectively. Range of around 350 km seems sufficient for everyday commutes and short inter-city or weekend excursions.Source More