Tata Motors

Tata Punch Electric SpiedA number of features onboard Punch EV will be borrowed from the recently launched Nexon EV faceliftIn a short span of time, Tata Motors had acquired a leadership position in the electric PV segment. To maintain its dominance, the company has introduced new products at regular intervals. The newest entrant is Punch EV, which will rival the likes of Citroen eC3 and upcoming Hyundai Exter EV.Tata Punch EV specs, featuresSimilar to the strategy being followed with Tiago EV and Nexon EV, there will be medium range and long-range versions of Punch EV. This strategy has worked well, as it allows users to choose the variant based on their requirements and budget.The smaller battery pack variant allows an affordable entry point. On the other hand, the larger battery pack variant is suitable for folks who have longer distances to cover between recharges.Tata Punch Electric SpiedJust like other Tata electric cars, Punch EV is also an ICE to EV conversion project. It will be based on the existing ALFA platform, featuring Tata’s Gen 2 EV architecture. However, it is a lot more than a mere retrofit project since some major modifications have been performed.Punch EV will have advanced tech such as a liquid-cooled battery pack. It will be equipped with a permanent magnet synchronous motor that sends power to the front wheels. The SUV will have improved braking power with all-wheel disc brakes.You don’t want to miss this! #UnveilingTomorrow#TATAev #MoveWithMeaning pic.twitter.com/o5hf61aB7u— TATA.ev (@Tataev) January 4, 2024Inside, Punch EV will have segment-first features such as ventilated front seats. While lower variants will have a 7-inch touchscreen infotainment system, higher variants will be equipped with a larger 10.25-inch unit. It is likely to be the same as that of the Nexon EV.Other features of Nexon EV such as the jewelled drive selector will also be available with Punch EV. Other key highlights include a digital instrument cluster, new two-spoke steering wheel with backlit Tata logo and an electronic parking brake.Punch EV exterior updatesWhile the overall look and feel is largely the same as the ICE counterpart, Punch EV will have some cosmetic touch-ups to highlight its electric persona. For example, Punch EV will have a blanked-out grille, new full-width LED element and new alloy wheels. Much of the styling will be similar to that of Nexon EV. In Tata’s lineup, Punch EV will be positioned in between the Tiago EV MR and Nexon EV MR. It could be launched in the price range of Rs 10 lakh to Rs 13 lakh. Punch ICE variant has been a spectacular success, something that will automatically benefit the EV model.Punch recently achieved the 3-lakh production milestone. This is significant, as it comes in a period of just around 26 months. Punch also enjoys a high level of consumer confidence, as the SUV has received 5-star rating in Global NCAP crash tests. The EV version will inherit all these strong USPs. More

Tata Electric Car ShowroomsAs opposed to regular dealerships, Tata Electric car showrooms will feature personalized services with stress on sustainability, community and technologyTata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors has inaugurated two new Tata.ev dealerships fortifying its new brand identity. The primary objective behind this step was to provide a tailor-made experience to their electric car buyers that differs significantly from their ICE vehicle buyers.Tata Electric Car Showrooms InauguratedTPEM has chosen prominent auto hubs of Sector 14 and Sohna Road in Gurugram. These are to lay emphasis on evolving expectations of electric car buyers in India. These new EV-specific dealerships bearing Tata.ev brand identity, promise to deliver a seamless amalgamation of personalized services, advanced technology and sustainable practises.These Tata.ev dealerships will be open to public from January 7th, 2024 onwards. The company is stressing on ‘Move with Meaning’ philosophy with these EV-specific dealerships and revolve around the core values of sustainability, community and technology. More Tata.ev showrooms will spring up in prominent cities in the future, in the next 18 months.Tata Motors currently has a 71% market share in India’s electric car sales and has crossed an astounding 1 lakh sales mark as well. The primary contributors to this massive success are Tiago EV and Nexon EV along with Tigor EV. Punch EV, Curvy EV, Sierra EV, Harrier EV and Safari EV are in the pipeline too.Tata Electric Car Showrooms fascadeTata.ev embracing sustainability, community and technologyAs per TPEM, the Tata.ev showrooms are designed and constructed with sustainability in mind. In this sense, all major materials are recyclable or recycled. Locally sourced materials were used in the construction too, negating long-distance transportation. Even the day-to-day operations will stress sustainability.The company is keen on building a community of Tata electric car owners through these EV-specific dealerships. Elevating customer experience to include meaningful interactions with fellow Tata.ev owners and glancing the events on EVOLVE community calender. There will be digitalization too, with multiple screens for personalised welcomes for EV buyers and airing testimonials from existing owners.Words from the manufacturerCommenting at the inauguration of the new showrooms, Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “With insights gathered from over 1 Lakh Tata EV customers, we understand that the EV consumers seek a different kind of customer experience. They are sensitive to how the planet is evolving, very conscious about the cost of driving, and desire cutting-edge technology.Tata Electric Car Showroom interiorsThis is in line with the new brand identity’s core values – sustainability, community, and technology. The new flagship showrooms are the first physical manifestations of this brand philosophy and we have mapped the customer journey accordingly. We want to empower our customers so our plans include the creation of a harmonious community space to facilitate customer gatherings/services, sustainability-focused workshops, and events for customers. These showrooms are not just about retailing EVs but they become TATA.ev community centres in Gurugram.According to Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. “Every aspect of the in-store experience has been reimagined at TATA.ev stores. Digital, physical, and human elements come together in harmony to deliver a uniquely memorable car-buying experience, with moments of authentic surprise to delight our community at every step along the way.Tata Electric Car Showroom interiorsRecognising the very different expectations of EV buyers, the in-store experience has been designed to offer information, advice, and guidance in a friendly environment. While we use the power of technology to elevate the experience, the human touch remains ever-important. From new retail roles to passionate individuals immersed in the essence of our brand, our home of electric has been designed to be warm and welcoming, friendly and fun.” More

Image – MotorHubWhile Tata Motors Tiago EV gets a 19.2 kWh and 24 kWh battery options to choose between, Tigor EV gets a sole 26 kWh battery optionIndian electric car scene is currently at its peak with sales booming. More car buyers are considering EVs as a viable alternative to ICE vehicles. Tata Motors is leading this new wave of electric cars with its budget-conscious electric versions of already popular vehicles like Tiago EV and Tigor EV.Tata electric car discount over Rs. 1 LakhIn a recent post, we covered attractive discounts of up to Rs. 2.6 lakh on Nexon EV. Especially the pre-facelift model getting huge flat cash discounts as part of year-end sales. Sure, Nexon has received a facelift with a comprehensive range of updates. But pre-facelift model is still attractive, especially considering these discounts.One can say that Tata Tiago EV and Tigor EV are currently the highest-selling electric cars in India and it wouldn’t be a wrong statement. Most of Tata’s EV sales come from lower specced Tiago EV and Tigor EV. The discounts are not uniform between both Tiago EV and Tigor EV. Also, visiting your nearest Tata dealership is still advisable. ‘Discounts on Tiago EVTata Motors’ most affordable electric car is Tiago EV. It is based on standard ICE Tiago which has been one of India’s most popular hatchbacks. In its electric guise, Tiago EV is one of India’s top-selling electric cars. Tata sells two versions of Tiago EV – Medium Range and Long Range. Medium Range model gets a 19.2 kWh battery good for 250 km of range on MIDC cycle.Tata Tiago EV – India’s No 1 selling electric car for Q2 2023Long Range model gets a larger 24 kWh battery promising a claimed 315 km of range from a single charge. As part of year-end discounts, Tata is offering Green Bonus for buyers worth Rs. 55,000. Along with that, Rs. 15,000 of exchange bonus and Rs. 7,000 worth of corporate discounts.There’s no clear flat cash discounts with Tiago EV. So, all the benefits added up, is around Rs. 77,000 worth of benefits. Prices for Tiago EV range between Rs. 8.69 lakh and 12.04 lakh (ex-sh).Tigor EV gets Rs. 1.1 lakh worth benefitsUnlike Tiago EV, Tata electric car discount for Tigor EV gets a flat cash discount of Rs. 50,000. Tigor EV takes shape of a stylish sub 4m coupe sedan that is an extension of Tiago EV. However, Tigor EV gets a larger 26 kWh battery as standard. This battery is rated to eke out 315 km of range from a single charge (ARAI claimed).2021 Tata Tigor Electric in Nexon EV colourApart from the Rs. 50,000 flat cash discount that we mentioned before, Tata Motors is generously offering Rs. 50,000 of exchange bonus on all variants too. Corporate benefits are worth Rs. 10,000. In total, Tigor EV gets a total of Rs. 1.1 lakh worth of benefits. Currently Tigor EV is priced between Rs. 12.49 lakh and 13.75 lakh (ex-sh). More

Tata Harrier.ev SpottedWith Harrier.ev launch expected early next year, Tata could gain the early-mover advantage in mid-size electric SUV segmentAs things stand now, the battle in mid-size SUV segment is limited to ICE models. But things will change dramatically in around a couple of years’ time. The likes of Mahindra and Tata are readying their respective EV offerings in this space. In case of Tata, their primary product will be Harrier.ev. The recent test mule was devoid of an exhaust system, confirming its electric powertrain.Harrier.ev exteriors, interiors revealedHarrier.ev has been spotted on road tests quite frequently in recent months. Tata will be looking to introduce Harrier.ev as soon as possible to establish a lead over its rivals. One of the key rivals is upcoming Mahindra XUV.e8, which is essentially an electric version of XUV700. Other OEMs like MG Motor and Hyundai are also expected to launch their respective mid-size electric SUVs in the future.Talking about Harrier.ev, the test mule reveals that much of the exteriors are the same as the production-ready prototype that was showcased earlier this year in January at Auto Expo 2023. The core design language will also be applied to ICE-equipped Harrier facelift and Safari facelift. The primary source for design inspirations is Curvv concept SUV, representing the new design language for most of Tata’s upcoming cars and SUVs. Recently launched Nexon facelift and Nexon.ev facelift reflects the same.Design and aestheticsSome of the key highlights of Harrier.ev include a new closed-off grille with a horizontal slat design, a full-width LED light strip connecting the LED DRLs, split LED headlamps and a front camera. Inside, the dashboard and centre console have been refreshed. There’s a larger touchscreen with more vertical real estate, which could be more than 12 inches in size. Harrier.ev gets an electronic parking brake, as seen with the test mule.Tata Harrier.ev FasciaJust like Nexon facelift, Harrier.ev gets the new two-spoke steering wheel with an illuminated Tata logo. A comprehensive range of premium features and materials will grace its interiors. Some of these include panoramic sunroof, touch-based HVAC controls, ADAS suite and 360° surround view camera.Other highlights include automatic climate control, wireless charger, air purifier, ambient lighting and ventilated and powered front seats. Tata could also be looking to introduce some best-in-class and segment-first features. These are likely to be revealed in the days prior to launch.Harrier.ev performance, rangeHarrier.ev should be able to deliver a better performance in comparison to its ICE counterpart. One key factor is that Harrier.ev might have AWD capability with a dual motor layout. Performance improvements will also come from the new EV architecture that will be used for Harrier EV.Tata Harrier.ev DashboardSpecific details about the battery pack and range are currently not available. But considering how the EV industry is progressing, Harrier EV could have real-world range of around 400 to 500 km, drawing juice from a 50kWh or 60kWh battery pack. Users will also benefit from the fact that Tata Motors is continuously expanding its charging network across the country.Tata Harrier.ev – no exhaustImage Source – MRDRACER5 More