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    Tata Harrier EV Barricade Ad Highlights India’s Pothole Problem

    Tata Harrier EV Barricade AdSometimes actions that look controversial can turn out to be more effective at getting the message across
    Potholes are a big problem in India and the situation gets worse during the monsoon season. While the pothole issue is widely reported, Tata.ev’s use of a traffic barricade to warn about potholes and also advertise the Harrier EV has sparked a massive debate on X. Many X users are unhappy with the seemingly insensitive guerrilla marketing tactics. But the barricade ad can actually prompt authorities to act. Let’s get some more details on this developing story.
    Harrier EV pothole barricade ad
    In the image, one can see a large section of the road completely destroyed by monsoon rains. The road appears to be a mix of concrete and bitumen road. Only a single lane appears to be usable, with fewer potholes than the water-covered pothole-infested stretch. It’s in front of the badly damaged road that a traffic barricade can be seen.
    Tata Harrier EV Barricade Ad
    Such barricading is often used to prevent vehicles from entering bad patches of a road. Lack of proper barricading can cause accidents in case a vehicle enters the damaged road section at a high speed. While the barricade serves its purpose, the message it bears is what has created a Twitter storm. It reads – Tata.ev the perfect road for Harrier.ev.
    This can be interpreted in several different ways, depending on what an individual thinks about it. Some may tag it as an unethical marketing practice, whereas others may just treat it as a road safety measure that also doubles up as an ad for an electric SUV. But the point to note is that the barricade is actually working to prevent accidents. Moreover, it has no role in the creation of the potholes.
    Social media reactions – X
    Now that the barricade ad has gone viral, it might actually get this road fixed faster than it would under normal circumstances. While the ad placement may seem unethical, the barricade seems to be achieving multiple objectives. If certain actions help prevent accidents and draw attention to the pothole issue, the advertising aspect can be overlooked. It’s actually a good way to troll the authorities and make them fix the supermassive potholes.
    Social media reactions – X
    Why so many potholes in India?
    While potholes are found across the globe, the problem is more severe in the country. There are many reasons and one of the most highlighted is the alleged corruption involved in road construction contracts. With contracts being given to the lowest bidder, it brings up the possibility of using substandard raw materials and construction equipment.
    Social media reactions – X
    However, construction quality is not the only reason that can lead to potholes. Weather extremes like high heat, cold and heavy rains for several days work to reduce the lifespan of roads. Lack of proper drainage systems is another factor that contributes to potholes. Standing water for long periods, combined with regular traffic flow, can compromise even the best roads.
    Overloading of transport trucks is another factor that contributes to pothole formation. Also responsible is the growing number of extreme weather events. Roads are inundated for days, which leads to damage. Solutions for potholes exist and action is being taken. For example, Mumbai has been continuously increasing its concrete road network. These are resistant to water and last several decades. However, since not all roads can be concretized and multiple factors are involved, a lot more planning and effort will be needed to reduce the pothole issue. More

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    Tata Nexon EV with Level 2 ADAS – Launch Soon

    Tata Nexon EV : Image – JayarajTata Motors is preparing to update the Nexon EV lineup with Level 2 ADAS (Advanced Driver Assistance Systems) in select top-end variants. The upgrade will further strengthen Nexon EV’s positioning as one of the most feature-rich and advanced EVs in its segment.
    Nexon EV Empowered+ A 45 to Lead the Pack
    The new Empowered+ A 45 variant will sit at the top of the Nexon EV range. It builds on the already well-equipped Empowered 45 and Empowered Plus 45 trims that currently retail between Rs 15.99 lakh and Rs 17.19 lakh (ex-showroom). With the addition of ADAS Level 2, these models are expected to see a modest price increase, though Tata Motors is likely to keep them competitive against rivals.
    The Empowered trims already offer premium equipment including a JBL sound system with subwoofer, 360-degree surround view camera with blind spot monitoring, voice-assisted panoramic sunroof, ventilated leatherette seats, V2V and V2L charging, Arcade.ev app suite, and a 31.24 cm cinematic touchscreen with wireless Android Auto and Apple CarPlay.
    ADAS Level 2 Capabilities
    These features will make the Nexon EV safer on highways, reduce driver fatigue, and place it closer to more expensive SUVs in terms of technology. The upcoming upgrade will introduce semi-autonomous driving functions such as:
    – Adaptive cruise control– Lane keep assist and lane departure warning– Forward collision warning with autonomous emergency braking– Traffic sign recognition– High beam assist
    Special Editions to Continue
    The Dark Edition and Red Dark Edition versions will also carry forward, adding visual distinction with blacked-out styling, red accents, and premium finishes. These editions are expected to receive ADAS as well, aligning with their premium positioning.
    The Nexon EV Empowered+ A 45 will continue with the 45 kWh battery pack offering a real-world range of 350–375 km and fast charging capability (20–80% in 20 minutes). Performance figures remain unchanged at 106 kW (143 PS), 215 Nm torque, and 0–100 km/h in 8.9 seconds. Tata Motors will also continue to offer a lifetime warranty on the high-voltage battery, a unique advantage in its class.
    With Level 2 ADAS, the Nexon EV Empowered+ variants are set to become a benchmark in the under – Rs 20 lakh EV SUV category. Tata Motors’ move reflects growing customer demand for safety and technology in electric vehicles, while ensuring value remains a core part of the package.
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    Tata Harrier EV Summon Mode Mishap Reported in Tamil Nadu, One Dead

    Tata Harrier EV Summon Mode MishapA tragic incident has been reported from Avinashi, Tamil Nadu, where a brand-new Tata Harrier EV allegedly malfunctioned while operating in “summon mode,” resulting in the death of a user’s relative.
    According to a post shared by a Reddit user earlier today, the victim sustained a severe head injury during the mishap and later succumbed. The incident, captured on video, shows the SUV in motion under summon mode — a feature that allows the vehicle to move autonomously at low speeds without direct driver input.

    Fatal Accident Reported Involving Tata Harrier EV Summon Mode in Tamil Nadu pic.twitter.com/ETgWyoz8GF
    — RushLane (@rushlane) August 20, 2025

    According to a Reddit post, the incident occurred when the vehicle’s summon mode was either activated accidentally or malfunctioned. The car reportedly began moving while the driver’s side door was open. In an attempt to stop the moving SUV, the man tried to apply the brakes, but slipped and fell, sustaining a head injury. He was declared brain dead by doctors shortly after.
    The CCTV time and date stamp is 14th August 2025, evening around 5:53 PM. The circumstances that led to the accident remain unclear, and it is not yet verified whether the malfunction was due to a technical fault, user error, or external factors.

    Family members are still in shock and have not initiated legal proceedings against Tata Motors. The Redditor further claimed that the deceased had already faced a software-related issue with the Harrier EV prior to the accident. On one occasion, the car reportedly shut down on the road and failed to restart until technicians from the dealership intervened. Authorities in Avinashi are yet to confirm details about the case or whether an investigation has been initiated.
    Tata Motors has reached out to clarify that the Harrier EV involved in the reported incident remains with the family, and not with the company. Below is the official statement from the company.
    Update 21st Aug – Tata Motors Statement
    “We were informed of the tragic accident and are deeply saddened by the loss. Our thoughts, prayers, and heartfelt support are with the deceased’s family. We are currently gathering all relevant facts. Preliminary observations from video shared online/ on social media suggests that the vehicle may have rolled back from the top of a slope due to gravity and ricocheted after striking an unknown object, suggesting that the motor was not engaged. The vehicle remains with the family and has been driven since the incident, and we have not yet had the opportunity to inspect it.”
    The Harrier EV, which was launched a few weeks ago, is among the company’s most advanced electric SUVs, equipped with modern driver-assist and convenience features, including summon functionality. The reported death has sparked concern and debate online about the safety of semi-autonomous features in vehicles operating in Indian conditions. Road safety experts stress that while advanced driver-assistance systems (ADAS) and summon functions are designed for convenience, they must always be used with caution, and users should remain vigilant.
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    Tata.ev Charging Report 2025 – Key Insights Revealed For EV Users

    Harrier EV Receives Record 10,000 BookingsA significant improvement has been noted in EV charging infrastructure across the country, although some snags still need ironing out
    To provide an overview of EV usage trends and the prevailing EV charging infrastructure in the country, Tata.ev has published its India Charging Report 2025. The comprehensive report provides data-backed insights that will benefit the entire EV ecosystem and all stakeholders. Let’s take a look at the key findings of the report.
    EV adoption and usage patterns
    Tata’s report reveals that electric vehicles are now present across 65% of the pin codes in the country. 84% of users utilize their EV as their primary vehicle. This is an improvement from the 74% reported in 2023. Another interesting revelation is that EVs are being used more by their owners, as compared to usage by ICE car owners. This could be due to the lower running cost of EVs.
    Tata.ev Charging Report 2025
    Tata.ev Charging Report 2025
    Average running of EVs is 1,600 km per month, which is 40% more than average distance of ICE vehicles. In 2023, EVs were ahead by 11%. EVs are also being used more frequently, an average of 27 days per month. That’s 35% more, as compared to ICE vehicles. This again is due to the lower running cost of EVs. Other factors also come into play such as ease of driving and seamless availability of charging stations.
    One can also see in the report that EVs are being used across more than 95% of the road network in the country. This is a positive development in terms of EV penetration, consumer confidence in their vehicles and easy availability of charging stations across the country.
    Tata.ev Charging Report 2025
    Tata.ev Charging Report 2025
    As per the report, 50% of Tata EV owners have successfully covered 500 km and more on their vehicles across important corridors. It includes routes such as Delhi-Manali, Mumbai-Goa and Hyderabad-Bengaluru. This data highlights that EV charging stations are easily available across leading highways. Also dispels the myth that EVs are only for urban commuting. Long distance travelling on EVs is a major trend and many users regularly share their experiences.
    Tata.ev Charging Report 2025
    Tata.ev Charging Report 2025
    Public charging network availability and usage
    A massive 4X growth has been noted in the number of public chargers. From 5,500 public chargers in 2023, the number has now reached 24,000. These are spread across both highways and urban centres. Tata utilizes a proprietary spatial analysis methodology based on hexbin mapping to accurately assess fast charger availability across metro areas. The methodology utilizes processes such as route data mapping (GPS based tracking of EV and ICE journeys) and charger proximity analysis.
    Based on the analysis, it has been found that 91% of national highways now have charging options within a radius of 50 km. This is an improvement over the 60% availability noted in 2023. States with 100% charger availability (within 50 km) include Karnataka, Haryana, Delhi, Kerala, Bihar, Chandigarh, Punjab, Goa, Tripura, Sikkim, Puducherry, Daman & Diu and Dadra & Nagar Haveli.
    Tata.ev Charging Report 2025
    Tata.ev Charging Report 2025
    Another interesting thing revealed is that around 25% of the charging stations are reaching utilization levels above profitability thresholds. This is a positive development for people and entities who may be looking to set up EV charging stations as a business. User trust in public charging stations is also growing.
    Tata report mentions that 35% of its EV users charge their vehicle at a public charging station, at least once a month. This is an improvement from the 21% noted in 2023. Nearly 77% of Tata EV owners have gone on trips where they needed to use public charging stations. In fact, close to 14,000 of them depend on public charging as their primary source.
    Tata.ev Charging Report 2025
    Tata.ev Charging Report 2025
    Key challenges
    While EV charging infrastructure is rapidly improving, a number of challenges remain. For example, non-functioning chargers are a major pain point. As of Feb 2024, around 12,100 of the approximately 25,000 public chargers were found to be non-functional.
    Another hassle is the difficulty in finding a working charging station. Users are reportedly using 17 – 20 apps just to locate a functional charging station. Digital payments are also sometimes a challenge, especially for elderly users or owners of chauffeur-driven vehicles.
    Tata.ev Charging Report 2025
    Tata.ev innovative solutions for EV users
    For the convenience of EV users, Tata.ev is expanding its network of verified charging stations. These state-of-the-art charging points lead the way in terms of accessibility, compatibility and operational reliability. Before being included in Tata’s network, the charging stations are thoroughly vetted for their operability and compatibility. Consistent positive customer feedback is also a prerequisite.
    Since the launch of the verified network, a 37% jump has been noted in the utilization of these chargers. Tata.ev has also been helping EV users with DrivePay in-car solution, tap and pay with unified RFID card, iRA.ev app and UPI integration. A dedicated charging call centre has been set up to quickly resolve user issues.
    Tata.ev Charging Report 2025
    Tata is also building its Mega Charger network, which will be available at strategic locations. These will focus on speed and reliability. Tata’s Mega Charger network will have 120 kW charging speeds and 95% uptime. These charging stations will provide priority access to Tata EV users and 25% lower tariff.
    Thirty such charging stations are already active in partnership with ChargeZone, Statiq and Zeon. These can be located via the iRA.ev app. Tata has plans to increase the mega chargers to 500 by 2027. These will be available across both highways and urban areas. More

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    2025 Tata Punch EV Updated With New Colours and Faster Charging

    2025 Tata Punch EV New Colours
    With the launch of Punch, Tata Motors found its second superstar after Nexon and the same effect was recreated when Punch EV was launched in early 2024. Punch EV has been one of the most popular electric SUVs on sale in India and ahead of the festive season, Tata Motors is pushing an update to this vehicle.
    As per this MY25 update, Tata Motors is expanding the colour palette of Punch EV with two new colours and is also offering faster charging with LR version with larger battery pack. Both of these updates are expected to boost Punch EV’s appeal and increase sales potential ahead of the all-important festive season.
    2025 Tata Punch EV Updated
    Tata Motors is diving into the festivities with exciting offers and discounts. Starting with the exciting Onam campaign in Kerala with benefits of up to Rs 2 lakh on its ICE and EV lineup. That said, Tata is also expanding the capabilities and stylistic appeal of one of its best selling EVs ahead of the festive season.
    2025 Tata Punch EV Supernova Copper
    We’re talking about Punch EV, which is being offered with updated capabilities and has more colours in its palette. Starting with colours, Punch EV can now be had with exciting new colours like Pure Grey and Supernova Copper. Both these colourways are offered with Black roof option as well, improving its chic factor further.
    Apart from these colours, Punch EV’s palette consists of Fearless Red, Seaweed, Empowered Oxide, Daytona Grey and Pristine White. Other than these new colours, Tata has not done any revisions to Punch EV’s design and aesthetics. Pricing starts from Rs 9.99 lakh (Ex-sh).
    Faster Charging Than Before
    While 2025 Tata Punch EV stays identical to its predecessor mechanically, the company has introduced faster charging with LR (Long Range) versions. This will allow users to clock more miles on their Punch EV and soak in meaningful experiences, rather than waste time at charging stations.
    2025 Tata Punch EV Pure Grey
    Now charging at a rate of 1.2C, 2025 Tata Punch EV LR versions allow users to go from 10% to 80% SOC in just 40 minutes from a 50 kW DC fast charger. In simpler words, this faster rate of charging allows for Punch EV to scoop up 90 km worth of range in just 15 minutes of DC fast charging. More

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    Tata Harrier EV Waiting Period Up To 30 Weeks – Massive Demand

    Tata Harrier EVAt the time of its launch, Tata Harrier EV had registered record bookings of around 10,000 orders in just 24 hours
    With its superior performance, cocooned safety and advanced tech features, the Tata Harrier EV has captured everyone’s attention. As demand soars, the waiting period has increased significantly in the range of 12 to 30 weeks. Let’s take a look at variant-wise waiting period of Harrier EV.
    Tata Harrier EV – Waiting period
    Harrier EV is available in three broad trims – Adventure, Fearless+ and Empowered. RWD is standard and RWD variants are available in the price range of Rs 21.49 lakh to Rs 27.49 lakh. AWD variants (QWD) are priced in the range of 28.99 lakh to Rs 30.23 lakh. Waiting period is highest for the Adventure and Fearless+ variants.
    Harrier EV variants with the longest waiting period are Adventure 65 and Adventure 65 ACFC. Both these variants have a waiting period of 28 to 30 weeks or close to 7 months. Waiting period for Adventure S 65 and Adventure S 65 ACFC is 18 to 21 weeks or close to 5 months. The same waiting period of 18 to 21 weeks is also applicable for Harrier EV Fearless+ 65, Fearless+ 65 ACFC, Fearless+ 75 and Fearless+ 75 ACFC.
    Tata Harrier EV Waiting Period
    Customers buying the top-spec Empowered variants of Harrier EV can get their deliveries much faster. It includes the AWD variants. These have a waiting period in the range of 12 to 15 weeks or around 3.5 months. Variants include Harrier EV Empowered 75 ACFC, Empowered ST 75ACFC, Empowered AWD 75ACFC, Empowered AWD ST 75FC, Empowered 75, Empowered ST 75, Empowered AWD 75 and Empowered AWD ST 75. Waiting period can vary based on location and dealership.
    Tata Harrier EV – Specs, performance, range
    Two battery packs are on offer, a 65 kWh and a 75-kWh unit. The battery packs are IP67 rated and come with a dedicated liquid cooling system. Tata is offering lifetime warranty and unlimited kilometres on the battery pack. The single rear mounted electric motor in RWD variants generates 238 PS and 315 Nm of torque. The AWD (QWD) variants have a dual-motor setup, with the front motor generating 158 PS. Combined torque output of Harrier EV AWD variants is 504 Nm.
    Tata Harrier EV
    RWD variants have drive modes of Eco, City and Sport. AWD variants get an additional Boost mode. Using the Boost mode can unlock exhilarating experiences, as it unleashes the max possible power and torque. Users can expect superfast acceleration, with 0 to 100 km/h achievable in just 6.3 seconds. That makes the Harrier EV the fastest in its class.
    Harrier EV base variant and Fearless+ have three terrain modes of Normal, Wet and Rough. The Empowered RWD variants have an additional Custom mode that can be adjusted as per the user’s needs and preferences. Harrier EV’s full off-road potential can be unlocked with the Empowered AWD variant that has six terrain modes of Normal, Snow/Grass, Mud-Ruts, Sand, Rock Crawl and Custom.
    Tata Harrier EV Interiors
    Driving range is quite impressive, with the base variant (65 kWh) offering 538 km on a full charge (MIDC Part 1 + Part 2 Cycle). The 75 kWh RWD variants have a range of 627 km, whereas the QWD variant delivers 622 km. As per Tata’s C75 calculations, real-world range is 420-445 km, 480-505 km and 460-490 km, respectively.
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    Tata Nexon EV and Curvv EV Get Lifetime Battery Warranty

    Tata Curvv EV – Coupe SUVIndia’s best-selling electric car brand, Tata Motors, has updated its high-voltage battery warranty. This move comes as part of the company’s commitment to offer more value to its customers as this lifetime battery warranty is applicable to both new owners and existing owners. Let’s take a closer look at finer details.
    Nexon EV and Curvv EV Lifetime Battery Warranty
    After launching the lifetime high voltage (HV) battery warranty with their just launched Harrier EV, the company is now extending it with smaller electric SUVs too. The company mentioned that this move came after receiving nationwide customer appreciation with regard to lifetime battery warranty with Harrier EV.
    Now, this lifetime battery warranty is extended to the Curvv EV and 45 kWh battery variants of Nexon EV. Both the new first-time customers and existing customers will reap benefits of this extended high voltage battery warranty. This move is an absolute power play on behalf of Tata Motors within the electric SUV segment.
    Customers will benefit with reassurance and a sense of security where uncertainty around long term battery health and battery replacement costs are concerned. By offering the extended lifetime battery warranty to existing customers, the company has just strengthened the resale value of its electric SUVs, if and when the customer plans to sell it.
    Tata Nexon EV
    Rs 50k Loyalty Bonus
    To boost electric SUV sales further, Tata Motors is offering an additional loyalty bonus for the company’s existing electric vehicle customers for the purchase of Curvv EV and Nexon EV. Maximum achievable loyalty bonus is pegged at Rs 50,000 for Curvv EV and Nexon EV 45 kWh variants.
    Currently, the price of 45 kWh variants of Tata Nexon EV start from Rs 13.99 lakh (Ex-sh) for Creative 45. Starting price of Curvv EV 45 kWh variants is Rs 17.49 lakh (Ex-sh) for Creative 45 and Curvv EV 55 kWh variants start from Rs 19.25 lakh (Ex-sh) for Accomplished 55.
    Statement from Tata Motors
    Talking about the benefit of Lifetime HV Battery Warranty to the customer, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “By democratising premium EV technology, we have played a significant role in advancing India’s EV category’s exponential growth. One of the key factors behind this growth is the ability to instil confidence amongst customers for a worry-free ownership experience.
    Today, we are proud to extend this feeling even further with the introduction of the Lifetime HV Battery Warranty solution for all customers of the Curvv.ev and Nexon.ev 45 kWh. By offering this unprecedented assurance, we are enabling a truly carefree, future-ready ownership journey for every TATA.ev buyer.” More

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    Harrier EV Receives Record 10,000 Bookings In 24 Hours – Production Starts

    Harrier EV Receives Record 10,000 BookingsTata Harrier EV is being manufactured at the company’s Pune facility and deliveries are scheduled to commence from July 2025
    With over 10,000 bookings on the day of launch, it is evident that Tata Harrier EV has received a phenomenal market response. This is the second-best booking numbers in this segment. Earlier this year in February, Harrier EV’s primary rival, Mahindra XEV 9e, had received bookings of 16,900 units on the day of launch.
    Tata Harrier EV production, delivery details
    Monthly production targets for Harrier EV have not been revealed. But the brand seems confident of keeping up with potential increased demand. Even though there is an ongoing shortage of rare earth metals, Tata has stated that it currently does not face any immediate crisis. It implies that production of Harrier EV will continue in a seamless manner. Customers can expect to get their deliveries in a timely manner.

    It’s no longer just coming soon. It’s being made. ?Production of India’s most powerful homegrown SUV has begun.
    With over 10,000 bookings on the very first day, Harrier.ev is now in motion to Delete — Impossible.
    Book now from the link below:https://t.co/8OgFWRliur#TATAev… pic.twitter.com/hUo3S6pqv8
    — TATA.ev (@Tataev) July 4, 2025

    It is likely that supply chains could have been proactively strengthened or a higher inventory of raw materials was maintained. Tata reportedly imports battery cells from established suppliers from China. These cells are then assembled into battery packs by Tata AutoComp.
    To cater to the battery needs of its growing EV portfolio, Tata is building a battery gigafactory in India. The related entity, Agratas, will start manufacturing lithium-ion battery cells in 2026. Local manufacturing of battery packs will allow the brand to exercise greater control over production costs.
    Harrier EV – Performance, specs
    Harrier EV has two battery pack options – a 65-kWh and a 75-kWh unit. Certified range is 538 km with the smaller battery pack and 627 km with the larger battery (MIDC standards). However, Tata provides a more realistic range estimate with its C75 testing standards. C75 numbers are 420 km to 445 km with the 65-kWh battery pack and 480 km to 505 km with the 75-kWh battery variant.
    Harrier EV top variant is available in QWD format (quad wheel drive with dual motors), using the larger 75 kWh battery pack. It has a certified range of 622 km. C75 range for the QWD is 460 km to 490 km. Talking about performance, the RWD variants generate 238 PS and 315 Nm of torque.
    Harrier EV QWD dual motor variant generates 158 PS with the front motor and 238 PS with the rear motor. Combined torque output is 504 Nm. RWD variants get drive modes of Eco, City and Sport, whereas the QWD variant gets an additional Boost mode.
    50% EV market share target
    As competition in the electric segment has intensified, Tata Motors is looking to maintain market share of around 50% in the medium to long term. Good response to products like Harrier EV gives Tata the confidence to move ahead with its ambitious goals in the EV space.
    Tata Motors already has the largest portfolio of electric cars in the mass-market segment. There are several new EVs under development such as Safari EV, Sierra EV and Avinya range. To tackle increasing competition in the EV segment, Tata Motors has plans to build a war chest of up to 350 billion rupees ($4.1 billion). The funds are planned to be used over a five-year period. More