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    Tata Motors EV Sales Decline 11.2% YoY – Likely To Miss 1 Lakh Target

    New Tata Punch EV. Image – Shubhadip SinghaTata Motors, once a dominant force in the Indian EV segment, is grappling with declining sales despite maintaining the largest market share
    Tata Motors, India’s leading electric vehicle (EV) manufacturer, is facing a challenging fiscal year as it struggles to achieve its ambitious EV sales target of 1 lakh units for FY25. Despite dominating the EV segment with popular models like the Nexon EV and Punch EV, the company recorded an 11.2% year-on-year decline in EV sales during the first eight months of FY25, delivering 42,778 units. With just four months remaining, the automaker faces an uphill battle to even surpass its FY24 sales of 73,844 units.
    Missing EV Sales Target
    This marks the second consecutive year that Tata Motors has failed to meet its 1 lakh unit EV sales target. N. Chandrasekaran, Chairman of Tata Motors, had previously set this ambitious goal, doubling the company’s FY23 EV sales during the annual general meeting in July 2022. However, the company missed its FY24 target and is now falling short in FY25 as well.
    A Tata Motors spokesperson noted that the entire passenger car market is experiencing flat growth, with the EV adoption curve similarly affected. “Discontinuity in central and state policies incentivizing EV purchases has contributed to this slowdown. With EV being the destination technology for the passenger car industry, we remain focused on developing the market for mainstreaming EVs,” the company said.
    Analysts predict that the overall Indian passenger car market is likely to end FY25 with a modest 2% growth compared to the previous year, reflecting the impact of subdued consumer demand.
    Windsor has become No 1 selling electric car in Oct 2024
    MG Windsor Steals the Spotlight
    In stark contrast to Tata’s declining sales, the MG Windsor has made a significant impact since its launch. In November 2024, it recorded sales of 3,144 units, surpassing the Tata Nexon EV for the second consecutive month. The Windsor’s strong performance has cemented its position as the No. 1 best-selling electric car in India, challenging Tata Motors’ long-standing dominance in the EV market.
    Tata Motors’ upcoming models, such as the Harrier EV and Sierra EV, are expected to bolster its portfolio, but their impact will be felt only in the next fiscal year. Competition will be even more fierce by that time, as Maruti will have their eVitara, Hyundai will have Creta EV and Mahindra will have BE 6e and XEV 9e. As new players and models enter the market, established brands like Tata Motors will need to adapt to maintain their market position in this rapidly evolving space.
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    Mahindra BE 6e Vs Tata Curvv EV – Specs, Performance, Dimensions Compared

    Mahindra BE 6e Vs Tata Curvv EVWith more performance to offer, Mahindra BE 6e shines bright in this comparison against Tata Curvv EV, which is more conservative
    With the launch of BE 6e and XEV 9e, Mahindra has rewritten the rule book of electric SUVs in India. The spectacular launch at Mahindra’s Unlimit India event held in Chennai, BE 6e and XEV 9e defies all expectations and come with extremely competitive prices. Smaller BE 6e is priced from Rs 18.9 lakh (Ex-sh) and directly takes on Tata Curvv EV.
    Both offerings are modern and new-age, in their appearance. Both offerings take a coupe SUV shape. And, both are priced along similar brackets and are quite similar and comparable in terms of dimensions. So, let’s take a look at how Mahindra BE 6e fares against Tata Curvv, comparing their specs, dimensions, performance and other attributes.
    BE 6e Vs Curvv EV
    Mahindra BE 6e Vs Tata Curvv – Specs
    We have to start this comparison with pricing, as that is currently the talk of automotive town. The starting price of BE 6e is Rs 18.9 lakh (Ex-sh) for the base Pack 1 with 59 kWh battery and 231 bhp motor. In comparison, Tata Curvv is slightly more affordable starting from Rs 17.5 lakh (Ex-sh), but base model comes with 45 kWh battery and 150 bhp motor.
    BE 6e Vs Curvv EV – Specs
    It has to be noted that BE 6e’s base battery of 59 kWh is still considerably larger than Curvv’s higher-spec 55 kWh battery. The main differentiating factor between BE 6e and Curvv EV is powertrain layout. BE 6e is a RWD vehicle packing up to 286 bhp of peak power and 380 Nm of peak torque, while Curvv is a FWD vehicle with up to 167 bhp and 215 Nm.
    BE 6e Vs Curvv EV
    BE 6e can sprint to 100 km/h from a standstill in just 6.7 seconds, while it takes 8.6 seconds for Curvv. With RWD, Mahindra has introduced fun into the equation with RWD, something that is currently not present in any of the mainstream electric SUVs sold in India. The main reason for this is that BE 6e is a ground-up born EV, while Curvv is a derived EV where engineers get a lot less freedom.
    BE 6e Vs Curvv EV
    Where range is concerned, Mahindra promises 500+ km on a single charge with a 79 kWh battery variant in real-world conditions with AC on. ARAI claimed range is a bonkers 682 km. Owing to its smaller battery, Curvv EV’s range is a lot more modest at 502 km (MIDC) and up to 425 km with Tata’s C75 Range metrics for the larger 55 kWh option.
    Which is the larger vehicle?
    Another notable element with Mahindra BE 6e is the lifetime warranty for initial buyers which is non-transferable. Curvv EV’s battery warranty is only 8 years or 1,60,000 km. Where charging is concerned, Mahindra has the upper hand again with support of up to 175 kW of DC fast charging when opposed to Curvv’s 75 kW. Tata provides a 7.2 kW AC charger as standard, while Mahindra offers 7.2 kW or 11.2 kW options, both optional.
    BE 6e Vs Curvv EV – Dimensions
    Where dimensions are concerned, BE 6e comes out ahead of Curvv EV as it is 61 mm longer, 97 mm wider and has a 215 mm longer wheelbase. Curvv EV is slightly taller by 10 mm. Curvv EV offers a larger 500L boot, while BE 6e’s boot is slightly smaller at 455L. However, BE 6e has a 45L frunk, as opposed to Curvv’s 11.5L.
    BE 6e Vs Curvv EV
    Despite being a larger vehicle, Mahindra BE 6e has a smaller turning radius at 10m, thanks to variable geometry in its steering gear ratios. Curvv’s wheels top off at 18-inches, while BE 6e’s start from 18-inches and go all the way till 20-inches. Even the tyre sizes are different. Curvv EV tops off at 215-section, while BE 6e gets 245-section tyres.
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    2025 Tata Sierra EV Spied Next To Safari Ahead Of Launch

    Tata Sierra EV SpiedExterior detailing on the production model of Tata Sierra EV is largely the same as seen with the concept
    Tata Motors will be introducing the Sierra EV next year in both ICE and EV formats. In its concept form, the SUV was last showcased at the 2023 Auto Expo. Ahead of its launch, images of the production model have leaked online. Most of the styling bits seen with the concept version have been retained in the production model. Use of Tata’s new design language is evident, which can also be seen with other cars such as Curvv EV and upcoming Harrier EV.
    Sierra EV – What to expect?
    Sierra EV has a prominent closed-off grille section, top mounted full-width LED strip and a chiselled bonnet with distinctive lines. It has a strong presence when viewed from the side as well. Key highlights include flush door handles, door moulding, squarish wheel arches, thick body cladding, roof rails and sporty alloy wheels.
    Tata Sierra EV Spied
    Sierra EV’s charging port is located at the rear on the left side. One of the USPs of Sierra EV is that it retains the signature features of the original ICE Sierra. Key among them are the wide B pillars and the wraparound glass effect at the rear.
    With the use of a black plastic finisher, the rear windows merge seamlessly with the rear windshield. The same is applicable for the combo of the rear windows and the panoramic sunroof. However, that effect cannot be seen in these images, as only the side and front view has been captured.
    Tata Sierra EV Concept
    At the rear, Sierra EV has sharp tail lamps and a full-width LED strip. A prominent bumper section complements the SUV’s dominating profile. A tailgate mounted spare wheel, as seen with the original Sierra, would have added more dynamism. However, that’s not available. At least, not with this particular unit. The spare wheel for Sierra is likely to be in the lower section of the boot.
    Tata Sierra EV Concept
    Tata Sierra EV – Performance
    Tata has not revealed any specs about the electric powertrain to be used with Sierra EV. The SUV could be using a 45 kWh or 55 kWh battery pack. Range could be around 550 km. While a single motor setup will be standard, it remains to be seen if a dual-motor configuration with AWD is also available.
    During an investor’s meet, Tata recently announced that Sierra will be launched by the end of 2025. Before that, a preview could be provided around the 2025 festive season. Sierra will be available in both EV and ICE versions. As Tata is the market leader in the EV segment and wants to strengthen its position, Sierra EV is likely to be introduced first before the ICE model. A similar approach was utilized for Curvv. The Curvv EV was launched in August 2024, followed by the ICE variant in September 2024.
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    Tata Sierra Launch Timeline Confirmed For 2025 – First EV, Then ICE

    Tata Sierra EV ConceptTata Sierra will have a dynamic profile, a mix of signature features and styling bits borrowed from upcoming models like Harrier EV
    Some cars have a timeless design that appeals to a broad segment of users. Tata Sierra was one such product that was a popular choice in the 90s. In its second life, Tata Sierra will be offered in both ICE and EV variants.
    Tata Sierra launch timeline announced
    While the concept version has been showcased at 2020 and 2023 Auto Expo, there was no clarity on the launch timeline. Tata Motors has now revealed Sierra will be available in the market by the end of 2025. This applies to both the ICE and EV variants. However, it is likely that the Sierra EV will be introduced first before the ICE model. A similar approach has already been used for Curvv. Tata is among the carmakers that have ambitious plans for the EV segment.
    Tata Sierra EV Concept
    Information about the launch timeline of Sierra was revealed during the company’s investors meet. Before the launch, Tata could provide a preview of the production version of Sierra in the 3rd quarter of 2025. Timing it with the 2025 festive season will help get everyone’s attention and can also boost the number of bookings.
    New Sierra design – a hint of the old, a touch of the new
    Tata Sierra had some distinctive features such as the wide rectangular rear windows and thick B-pillars. With the new Sierra, these features have been retained and tweaked slightly in line with modern design aesthetics. As seen with the concept models, the B pillar is now thicker.
    Tata Sierra EV Concept
    And the rear windows now have a more noticeable wraparound effect. A black plastic finisher has been used to achieve the wraparound effect. The combo of wide rear windows and a panoramic sunroof will provide truly seamless views of the outside world.
    Tata Sierra EV Concept
    While the original Sierra had fixed rear windows, the new Sierra has standard windows like any other modern SUV. Also, the 3-door format has been replaced with a proper 5-door setup. Other styling bits for the new Sierra will be based on Tata’s new design language being used for its upcoming electric cars like Harrier EV.
    Tata Sierra EV Concept
    Some of the key highlights include full-width LED light bars at front and rear, sleek headlamps, squarish wheel arches, sporty dual-tone alloy wheels and flush door handles. At the rear, the new Sierra has a prominent roof mounted spoiler and a rugged bumper design.
    New Sierra interiors
    New-gen Tata cars offer a comprehensive range of features. The approach will be the same for the new Sierra. The concepts have revealed minimalistic, yet elegant interior spaces. Equipment list is likely to include dual 12.3-inch screens, Tata’s new steering wheel with illuminated Tata logo, wireless charging, ventilated seats, leather upholstery, etc. A wide range of connectivity features will be available. New Sierra will also get a robust ADAS package, improving overall safety of passengers.
    Tata Sierra – Powertrain options
    Sierra EV model is expected to be equipped with a 45 kWh or 55 kWh battery pack, based on the variant. Range is expected to be around 550 km. Sierra EV will have a single motor setup. It will support DC fast charging. The ICE Sierra will use the diesel powertrain that’s currently in use with Harrier and Safari. The petrol variant is expected to get a new 1.5-litre, 4-cylinder, turbo petrol engine. More

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    Container Carrying 8 New Tata Nexon EVs Engulfed In Flames – Driver Safe

    Container carrying new Tata Nexon EVs catches fire
    Fire Engulfs Container Carrying EVs En Route from Mumbai to Hyderabad: 8 Vehicles Damaged
    In a concerning incident that highlights the potential risks involved in vehicle transportation, a container loaded with new electric vehicles caught fire near the Zaheerabad bypass on the Mumbai-Hyderabad highway, resulting in damage to eight Tata Nexon EVs. The incident took place on Sunday in the Ranjol area and led to significant disruptions, including traffic congestion.
    Tata Nexon EVs Destroyed in Container Fire
    Eyewitnesses reported seeing thick black smoke emerging from the container as the blaze intensified, fully engulfing the vehicles inside. The fire department promptly dispatched a firefighting team from the Zaheerabad station, who managed to contain and extinguish the flames before they could spread to other areas or pose additional hazards to passing vehicles.
    8 new Tata Nexon EVs damaged. Image – IamAmbrish_
    Initial investigations indicate that the fire may have started in the cabin area of the lorry, triggered by the driver using a kerosene stove for cooking. The driver sustained minor injuries and was rushed to Sangareddy Government Hospital for treatment. According to fire department officials, swift action helped mitigate further damage and prevent the fire from spreading to nearby surroundings.
    “A detailed assessment of the damage to both the container vehicle and the EVs is underway. The quick response prevented the fire from spreading to nearby areas and minimized potential risks to passing vehicles on the bypass road,” stated a fire department official.
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    This incident underscores the importance of stringent safety measures during the transportation of vehicles, especially electric ones. While the exact extent of the damage is still being evaluated, it raises questions about protocols that need to be in place to prevent such occurrences in the future. More

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    Tata Punch EV, Tiago EV Get More Accessible – Additional Savings Up To Rs 56,000

    New Tata Punch EV. Image – Shubhadip SinghaLatest cash discounts and corporate discounts are in addition to the reduced prices announced for Tata EVs last month in September
    With multiple options in the entry-level EV segment, Tata Motors has acquired close to 2/3rd market share. To boost sales during the festive season, prices of select variants of Nexon EV, Punch EV and Tigor EV were recently reduced by up to Rs 3 lakh. And now, Tata has announced more savings for potential buyers.
    Tata Punch EV – Up to Rs 26,000 savings
    For both the MY2023 and MY2024 models of Punch EV, Tata Motors is offering a cash discount of Rs 20,000. In addition, a corporate discount of up to Rs 6,000 can also be availed by eligible customers. The cash discount is being offered in the form of Green Bonus.
    Earlier in September, Tata Motors had announced the Festival of Cars festive offers for select electric models. Punch EV was also part of this offer, with prices reduced by up to Rs 1.2 lakh on select variants. Punch EV is now more accessible at a starting price of Rs 9.99 lakh, as compared to Rs 10.99 lakh earlier. For the top variant, prices were reduced from Rs 14.99 lakh to Rs 13.79 lakh.
    Tata Tiago EV – Up to Rs 56,000 savings
    Customers planning to buy Tiago EV can access max savings of up to Rs 56,000. Provided that they choose the mid-spec XT variant with the 24-kWh battery pack that offers a range of 275 km. A cash discount of Rs 50,000 and corporate discount of up to Rs 6,000 is applicable on this variant of Tiago EV. Folks buying the entry-level XE or XT (smaller 19.2 kWh battery pack) variant of Tiago EV can benefit from a cash discount of Rs 10,000. Variants with the smaller battery pack offer a range of 221 km.
    2024 Tata Tiago EV
    Last month, the top variant of Tiago EV had witnessed a price reduction of up to Rs 40,000. It is now available at Rs 10.99 lakh, as compared to Rs 11.39 lakh earlier. Base variant of Tiago EV is available at Rs 7.99 lakh. With the latest cash discount and corporate discount, Tiago EV has become even more accessible.
    Managing headwinds
    While OEMs announce festive offers every year, the recent price cuts and cash discounts and corporate discounts for Tata EVs could also be a strategy to overcome negative market sentiments. At a time when the EV segment is expected to register strong growth, the MoM numbers for electric car sales show an overall decline of -7.32% in September 2024.
    Even the second best selling electric car brand MG Motor has registered negative MoM growth in the month. In the mainstream EV segment, Mahindra and Citroen have registered strong growth. Although, actual sales numbers are a small fraction when compared to ICE car sales.
    Talking about Tata Motors, the company is contemplating other measures as well to boost sales. For example, the BaaS (Battery as a Service) option can be introduced for all Tata electric cars. With BaaS, customers will be able to access these EVs at a lower price point. Recently launched MG Windsor EV received 15,176 bookings in a single day. It is evidence of the immense potential of the BaaS program. More

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    Tata Nexon EV May Get BaaS Option – MG Windsor Effect

    Tata Nexon EVTata Motors’ BaaS (Battery as a Service) model will allow Nexon EV, Punch EV, Tiago EV, Tigor EV and Curvv EV to quote lower Ex-sh prices
    Today, there are more electric cars to choose from, than there were a couple of years ago. Also, there are more purchasing options today, further accelerating EV adoption. Appealing to buyers more, is the new BaaS programs introduced by MG Motor, quoting significantly lower upfront Ex-sh prices.
    In a bid to retain its market share in electric car segment and offer significantly lower Ex-sh prices, Tata Motors is reportedly working to introduce BaaS model with their electric lineup. When launched, Tata’s BaaS program might be available with Nexon EV, Punch EV, Tiago EV, Tigor EV and the recently launched Curvv EV.
    New Tata Curvv EV – Voyager Aamir
    Tata Nexon EV BaaS
    India’s leading electric car manufacturer, Tata Motors, leads the segment with around 65% market share. But there is a considerable 14.57% drop in sales YoY in August 2024. The company is now reportedly considering launching BaaS programs of its own to quote significantly lower Ex-sh prices. Launch timeline is still unknown.
    JSW MG Motor India was the first to launch BaaS (Battery as a Service) program in India. Starting with Windsor EV, JSW MG Motor India has redefined electric vehicle pricing and then extended their BaaS model to include Comet EV and ZS EV. Customer reception seems to be very positive towards BaaS concept as MG Windsor EV bagged more than 15K bookings on the first day.
    Tata Punch EV – Car Marvel
    By offering battery rental service, MG quoted significantly lower Ex-sh prices than typical EVs where battery was included in the package as part of the ownership. Mahindra took notice of this and is offering BaaS model with their newly launched Zeo commercial 4W pickup truck. Notably, Mahindra has not announced BaaS model on XUV400, their electric offering in PV segment.
    As of now, Tata’s electric portfolio starts from Rs 7.99 lakh (Ex-sh) for Tiago EV, Rs 9.99 lakh (Ex-sh) for Punch EV, Rs 12.49 lakh (Ex-sh) for Nexon EV and Tigor EV and Rs 17.49 lakh (Ex-sh) for Curvv EV. We hope Tata reduces upfront Ex-sh prices by around 25% to 30% and quotes battery rental of Rs 2.5 to Rs 3.5 per km covered.
    2024 Tata Tiago EV
    How will BaaS help?
    If there is around 30% reduction in Ex-sh prices with BaaS as per the report, we can expect Tiago EV to start at around Rs 5.6 lakh (Ex-sh + Rental), Punch EV from Rs 7 lakh (Ex-sh + Rental), Tigor EV and Nexon EV from Rs 8.75 lakh (Ex-sh + Rental) and Curvv EV from Rs 12.25 lakh (Ex-sh + Rental).
    If we take MG Windsor EV with BaaS and Tata Curvv EV without BaaS, there is a Rs 7.5 lakh difference in upfront Ex-sh price with base variants. With the Rs 7.5 lakh saved, a Windsor EV buyer can drive 2,14,285 km paying Rs 3.5 per km battery rental charge to MG. Considering that majority of EV buyers probably need more than 10 years to clock that mileage, the lower upfront cost facilitated by BaaS model is very impressive.
    Tata Tigor EV
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    2025 Tata Harrier EV Spied In Jabalpur – Exteriors, Interiors, New Details

    2025 Tata Harrier EV SpiedAs the electric segment gains momentum, new products like Harrier EV will help Tata Motors maintain its lead position
    2025 Tata Harrier EV has been spotted multiple times on road tests since the concept was unveiled at the 2023 Auto Expo. This recent test vehicle was clicked in Jabalpur, MP, while stationed in a parking lot. Tata Harrier EV is expected to be launched by the end of this current financial year.
    2025 Tata Harrier EV – Exteriors, Interiors revealed
    In terms of its design and styling, Harrier EV closely mirrors its ICE sibling. Design features seen with the concept have been implemented in the production model in most parts. Some of the key highlights include Bi-LED projector headlamps, sequential LED DRLs and centre position lamp and front LED fog lamps. Changes for Harrier EV will include a closed-off grille and refreshed lower fascia.
    2025 Tata Harrier EV Spied
    Side profile is largely the same as the ICE model. But this test vehicle has a different design for the alloy wheels in comparison to that of test vehicles spotted earlier. The wheels have R17 235/66 Apollo tyres. 2025 Tata Harrier EV has conventional door handles, thick body cladding, blacked-out pillars and ORVMs with integrated turn indicators.
    The charging port is installed on the left, just above the rear wheel. Rear profile seems familiar to that of ICE Harrier. The connected LED tail lamp with welcome and goodbye animation will be the same. Most features on the inside are the same as the ICE Harrier. It includes the dashboard, steering wheel, AC vents, door trims and centre console. One of the key highlights is the 12.3-inch centrally mounted touchscreen infotainment system.
    2025 Tata Harrier EV Spied
    Various other features will be common such as voice-assisted panoramic sunroof with mood lighting and personalized lighting on the dashboard. 2025 Tata Harrier EV has the multifunction steering wheel with illuminated logo in the centre. It will be getting the new-gen central control panel and persona themed interiors. Interestingly, there is a roof mounted fan in this test mule. Probably for cabin air circulation when it is getting tested for range without AC.
    2025 Tata Harrier EV Spied
    Improved safety
    Tata Motors will position the Harrier EV as a more premium product in comparison to the ICE Harrier. Accordingly, it will be getting some additional features. Safety will be enhanced with some new additions to the ADAS kit.
    Existing ICE Harrier offers ADAS features such as forward collision warning, autonomous emergency braking and adaptive cruise control. There’s traffic sign recognition, high beam assist, lane departure warning and blind spot detection. Users also benefit from lane change alert, rear collision warning and rear cross traffic alert.
    2025 Tata Harrier EV Spied
    Performance boost with AWD
    2025 Tata Harrier EV will have AWD option, something that’s missing on the ICE Harrier. This will be another good reason why users may want to choose the EV version over the ICE model. Harrier EV will be based on Tata’s acti-ev pure EV architecture that also supports FWD and RWD. It is expected to get a 60-80 kWh battery pack. Certified range could be around 500 km and will support fast charging. Launch price could be around Rs 30 lakhs and will rival upcoming XUV700 EV.

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