Sales Report

Subterms

    More stories

    • 138 Shares99 Views

      Bajaj Sales Data, Export July 2020 – Pulsar, CT100, Avenger, Dominar

      by

      In July 2020, Bajaj Auto sold 1,48,503 units (-10.33%) and 74,599 units (-49.44%) in domestic and export markets, respectively
      Chakan-based two-wheeler manufacturer Bajaj Auto, like most other major automaker operating in India, is making a gradual recovery from COVID-19 and the government’s initial lockdown protocols towards the end of March 2020. At the start of May, automotive facilities in ‘orange’ and ‘green’ COVID-19 zones were allowed to operate in controlled conditions such as effective sanitisation and social distancing policies.

      Meanwhile, major automakers across varied vehicle categories have opened ‘online showrooms’. The sales platforms offer more than just a page to book or buy a new vehicle. Notable highlights include finance options, virtual assistant, test drives (at customers’ residence), vehicle configurators and more. Online sales platforms do not affect the business of existing dealerships as the user would be redirected to the nearest (or preferred) physical outlet.
      In July 2020, Bajaj Auto hit almost 1,50,000 units on the domestic market while export markets received above 74,500 units in total. Here is the detailed sales breakup:
      Domestic sales in July 2020
      In July 2020, Bajaj Auto sold 1,48,503 units in July 2020 compared to 1,65,604 units back in July 2019. In other words, the company witnessed a decline of 10.33% which is still significantly better than the sales performance in June 2020.

      Bajaj Sales vs Exports July 2020 – As per Motorcycle brand
      Bajaj Pulsar topped the list at 73,836 units and went through a sales improvement of 18.20% compared to 11,367 units lesser in July 2019. Bajaj Platina hit 35,103 units but went down by 33.12%. The entry-level CT range followed at 33,774 units or almost 15% less than in the same month, a year before. Bajaj Avenger follows way behind at 3,702 units and a decline of -37.41%. Bajaj Dominar garnered 1,968 units in July 2020 as against 1,363 units back in July 2019.
      Finally comes Bajaj Chetak electric scooter which hit just 120 units (no previous data to compare with). The company had discontinued its Discover range of commuter motorcycles ahead of BS6 emission norms. It had hit 3,640 units last year.
      Exports in July 2020
      Coming to exports, Bajaj Auto shipped 74,599 units in July 2020 in comparison to 1,47,541 units the year before. This is a decline of 49.44% or 72,942 units.

      Bajaj Sales vs Exports July 2020 – As per Engine cc
      Bajaj Boxer came first at 49,418 units compared to 78,064 units in July 2019. Bajaj Pulsar hit 12,022 units and went through a decline of 62.71%. Bajaj Discover, still produced for exports, returned 9,220 units or 39.85% less than before. CT garnered only 1,867 units and faced a major fall of 88.18%. Bajaj Dominar, at an improvement of 39.33%, contributed 1,502 units in July 2020. Avenger and Platina hit 354 units and 216 units, respectively but at a varied fluctuation of +36.15% and -95.48%. More

    • 150 Shares179 Views

      Top 10 Two Wheelers July 2020 – Hero Splendor Beats Honda Activa

      by

      Honda Activa was No 1 in July 2019 – but in July 2020, it has slipped to the No 3 position of best selling two wheelers in India
      For July 2020, Hero MotoCorp cemented not just top spot, but also second spot. As always, the bestselling Hero Splendor stays on the top of the table with 2,13,413 units sold. That’s a gain of 19.29 percent, up from 1,78,907 units at volume gain of 34,506 units. Hero HF Deluxe climbed up at 1,54,142 units. Sales decline is reported at 9.13 recent, down from 1,69,632 units at 15,490 units volume loss.

      Top 10 two-wheeler sales for July 2020 sees a massive change for Honda Activa sales. While Activa continues to triumph as the top selling scooter, volume loss is significant at 1,24,745. sales fell 51.21 percent down to 1,18,859 units, down from 2,43,604 units sold in July 2019. With this, Activa loses its stronghold of second position on the table and slipped to third spot for the month. As manufacturers scramble towards uninterrupted sales, Activa sales decline far exceeds market contraction in July 2020.
      Honda CB Shine continues to sits fourth on the table at 88,969 units sold. Decline is exported at 5.91 percent, down from 94,559 units at volume loss of 5,590 units. Bajaj Pulsar sales are up 18.2 percent at 5th spot. Sales is up at 73,836 units, up from 62,469 units sold year earlier at volume gain of 11,367 units. Performance in July 2020 helped it gain a spot on the table.

      Top 10 Two Wheeler Sales July 2020
      TVS XL Super, the only moped in the line-up did gain a few spots on the table and is currently sat in sixth spot following 14.09 percent sales growth. Sales grew to 58,403 units, up from 51,192 units at volume gin of 7,211 units. Hero Glamour sits at 7th spot at 51,225 units at 28.01 percent sales decline. Sales fell from 71,160 units at volume loss of 19,935 units.
      TVS Jupiter, the only other two-wheeler which is not a motorcycle on the table, saw sales fall 15.13 percent. Sales is down to 48,995 units from 57,731 units after volume decline of 8,736 units. TVS Jupiter scooter sales exceed the brand’s Apache line-up’s cumulative sales.
      Hero Passion reports some gain at 2.16 percents. Sales grew to 44,377 units, up from 43,439 units having gained 938 units in volume. Honda Dio sales has been more or less similar at volume loss of 389 units. Sales decline is reported at 1.03 percent, at 37,233 units, down from 37,622 units sold in July 2019.
      Cumulative saes of top 10 two-wheelers in July 2020 all to 8,89,452 units. Sales decline is reported in double digit at 11.96 percent, down from 10,10,315 units. Total volume loss at the top of the table is pegged at 1,20,863 units. Demand for two-wheelers sees more takers for motorcycles than scooters.
      No
      Two Wheeler
      Jul-20
      Jul-19
      Diff
      %
      1
      Hero Splendor
      2,13,413
      1,78,907
      34,506
      19.29
      2
      Hero HF Deluxe
      1,54,142
      1,69,632
      -15,490
      -9.13
      3
      Honda Activa
      1,18,859
      2,43,604
      -1,24,745
      -51.21
      4
      Honda CB Shine
      88,969
      94,559
      -5,590
      -5.91
      5
      Bajaj Pulsar
      73,836
      62,469
      11,367
      18.20
      6
      TVS XL Super
      58,403
      51,192
      7,211
      14.09
      7
      Hero Glamour
      51,225
      71,160
      -19,935
      -28.01
      8
      TVS Jupiter
      48,995
      57,731
      -8,736
      -15.13
      9
      Hero Passion
      44,377
      43,439
      938
      2.16
      10
      Honda Dio
      37,233
      37,622
      -389
      -1.03
      –
      Total
      8,89,452
      10,10,315
      -1,20,863
      -11.96 More

    • 163 Shares199 Views

      Two Wheeler Sales July 2020 – Hero, Honda, TVS, Bajaj, Royal Enfield, Suzuki

      by

      All two wheeler automakers in the country have reported sales growth in July 2020 as compared to June 2020
      It appears as if the two wheeler segment in India is emerging slowly of the slowdown noted over the past 18 months and the shutdown effect announced in March 2020. Sales across the two wheeler segment may have dropped significantly year-on-year but there is a definite improvement in month-on month sales figures.

      Bike makers in the country have released their sales numbers for July 2020 and it can be seen that there is a notable improvement when compared to sales of June 2020. Taking the leading automakers – Hero MotorCorp, Honda 2Wheelers, TVS Motor, Bajaj Auto, Royal Enfield and Suzuki, total sales have crossed the 1.2 million mark in July relating to a 23 percent increase in sales over June 2020 figures.
      With the lockdown opening up in parts, there is a headway into company dealership as buyers opt for personal mode of transport over public transport means to help curb the risk of contracting the COVID-19 pandemic which experts state is highly possible in closed and crowded spaces.

      Two wheeler Sales July 2020
      Hero MotoCorp – Sales of Hero MotoCorp motorcycles and scooters in July 2020 stood at 5,14,509 units. This was a 14 percent increase over sales in June 2020. Taking into account motorcycle sales, the company sold 4,78,666 units in July 2020, down 2.32 percent when compared to 4,90,058 units of July 2019. Out of total sales in July, it was the Hero Splendor and HF Deluxe that amassed over 3 lakh unit sales. Scooter sales stood at 35,843 units, a dip of 21.6 percent as against 45,752 units sold in the same month of the previous year. Exports on the other hand dipped 69.04 percent to 7,563 units in July 2020 down from 24,436 units exported in July 2019.
      Honda 2Wheelers – The company noted total sales of 3,21,583 units in July 2020. Sales dipped 29.32 percent when compared to 4,55,000 units sold in July 2019. Domestic sales were up 53 percent to 3,09,332 when compared to sales in June 2020 which stood at 2,02,837 units. Exports increased 52 percent month-on-month to 12,251 units in July 2020 as compared to 8,042 units exported in June 2020.
      TVS Motors – Sales of the company increased 27 percent month-on-month to 2,52,744 units in the past month while sales in June 2020 had stood at 1,98,387 units. Comparing sales in July 2020 to that of July 2019, there was a 9.56 percent decline with 2,79,465 units sold in July 2019. Taking into account motorcycle and scooter sales separately, motorcycle sales dipped 1.98 percent to 1,06,062 units in July 2020 as against 1,08,210 units sold in the same month of the previous year. Scooter sales on the other hand noted a more significant decline of 25.28 percent to 78,603 units in the past month as against 1,05,199 units sold in July 2019. In the past month, the TVS Apache was the leading motorcycle in terms of sales while in the scooter segment it was the Jupiter.
      Bajaj Auto Limited – Domestic sales of Bajaj Auto dipped 11 percent in July 2020 to 1,54,474 units when compared to sales of 1,70,978 units in July 2019. However, it was a significant increase when compared to 1,46,695 units sold in June 2020. Exports in the past month dipped 43 percent to 86,082 units while total two wheeler sales dipped 26 percent to 2,38,556 units in July 2020 as compared to 3,22,210 units sold in the same month of the previous year. It was found that the Bajaj Platina and CT100 found more buyers in the past month.
      Royal Enfield – Domestic sales of Royal Enfield in July 2020 stood at 37,925 units, down 22.9 percent from 49,182 units sold in July 2019 but an increase of 3.9 percent when compared to sales of 36,510 units in June 2020. Total sales in the past month stood at 40,334 units, down 26 percent as against 54,185 units sold in July 2019. Exports dipped 52 percent to 2,409 units in the past month while the company had exported 5,003 units in July 2019. In view of the current pandemic scenario in the country, the company has introduced its ‘Service on Wheels’ platform with a fleet of 800 motorcycles pressed into service. In markets across UK, it was found that the RE Interceptor 650 was the highest selling motorcycle in the mid weight segment.
      Suzuki – Domestic sales stood at 31,421 units as against 62,366 units sold in the same month last year. Including exports, cumulative sales were at 34,412 units in July 2020 as against 69,236 units. This is a YoY declined of over 50%. More

    • 163 Shares139 Views

      Suzuki Motorcycle, Scooter Sales July 2020 Declines 50% – Gixxer, Access, Intruder, Burgman

      by

      MoM sales have increased, but YoY sales have declined by a staggering 50%
      Suzuki Motorcycle India Pvt. Ltd. (SMIPL) is witnessing revival of demand since manufacturing resumed on May 18, 2020. SMIPL sold 31,421 units in the domestic market and exported 2,991 units in July 2020. Total sales amounted to 34,412 units at sales decline of 50.29 percent from total sales of 69,236 units in July 2019.

      In July 2018, sales was reported at 58,805 units sold. Last year this time, the company was progressing well at 18 percent growth. Current Covid-19 pandemic related consequences have been far reaching, and two wheeler sales for the most part has been subdued across manufacturers.
      MoM sales grew 37 percent in July 2020 compared to June 2020 when sales was reported at just over 25k. This is by design as manufacturers have only been gradual been able to increase business activity considering lockdown has been lifted in a phased manner over since May 2020. In August 2020, SMIPL will enter the 3rd phase of ‘Suzuki at Your Doorstep’. Currently, the online platform is operational across 279 dealerships so more folks can make a purchase at their convenience.

      Suzuki Motorcycle Scooter Sales July 2020
      As sales gradually rebounds, Suzuki rolled out its 5 millionth bike at its Gurgaon plant in the first fortnight of July. SMIPL was on a growth track at the end FY20 at 5.7 percent over FY19. As early as 2016, SMIPL had set a target of 1 million units in annual sales by 2020. India isn’t just a humongous two-wheeler market, it’s also a growth market. SMIPL has been foresighted about India accounting for 50 per cent of Suzuki Motor Corporation’s (SMC) global sales.
      Suzuki BS6 bikes
      In the first week of March, most of the Gixxer series was introduced as BS6 compliant. About two seekers later BS6 Suzuki Intruder was launched. This was well within the end of month deadline to stop selling BS4 two wheelers.But before the deadline, came a countrywide lockdown owing to the Covid-19 pandemic. Starting July 2020, SMIPL revised its BS6 Gixxer series price range by 2k. Suzuki next plans to launch the V-Strom 650 in BS6 avatar. Bookings have opened, and teasers have been released.
      Koichiro Hirao, Managing Director, Suzuki Motorcycle India Pvt Ltd. said, “With the unlock phase, the automobile industry is now marching towards normalcy in terms of production, distribution and sales while continuing to adhere to all the precautionary measures.
      From August 2020, we will try our best to achieve Pre-Covid-19 production and sales volume. We at SMIPL follow detailed operating guidelines in addition to the Government norms and regulations emphasizing on social distancing and making wearing of masks mandatory for all employees at all times.
      The gradual increase in our sales that we witnessed in only the second full month of resuming manufacturing operations has been made possible after the launch of our doorstep sales and after sales service program – ‘Suzuki at Your Doorstep’. Considering these days most of the customers search about a Suzuki product online before purchasing, we added the digital model of sales as well.” More

    • 125 Shares199 Views

      Bajaj Motorcycle, CV Sales July 2020 – Pulsar, Platina, CT100

      by

      Motorcycle sales have declined by 11% while CV sales have declined by 81% in July 2020
      Bajaj Auto has revealed sales results for the month of July 2020. During the past month, the company sold 1,54,474 units in domestic markets (-11 percent) while exports stood at 86,082 units (-43 percent). Total two wheelers sold in July 2020 dipped 26 percent to 2,38,556 units as against 3,22,210 units sold in July 2019. Pulsar continues to be best-seller for Bajaj, while Platina and CT100 also posted decent sales.

      Where commercial vehicle sales were concerned, the company sold 6,502 units in domestic markets while 10,774 units were exported in July 2020. Where both these were concerned, the company noted de-growth of 81 percent and 57 percent respectively with total commercial vehicle sales down 71 percent to 17,276 units as against 59,320 units sold in the same month of the previous year. Total domestic sales along with exports were at 2,55,832 units.
      It was also in year to date sales that the company suffered de-growth across both two wheelers and commercial vehicles. In the two wheeler segment, domestic sales dipped 57 percent to 3,38,455 units in the period April to July 2020, as compared to 7,81,914 units sold in the same period of the previous year.

      Bajaj Auto Sales Report July 2020
      YTD Exports fell 52 percent to 3,00,030 units, down from 6,22,923 units sold during April to July 2020 taking total 6,38,485 units, down 55 percent as against 14,04,837 units sold in the corresponding period of 2019. The effects of COVID-19 pandemic which led to a lockdown in the country from March 24 had a catastrophic effect over sales not only of Bajaj Auto Limited but across every two and four wheeler automaker in the country.
      CV Sales
      Commercial vehicle domestic sales in the past quarter stood at 11,784 units, down as much as 90 percent when compared to 1,20,709 units sold in the April to July 2019 quarter. Exports also dipped 53 percent to 48,666 units down from 1,03,158 units with total commercial vehicle sales down 73 percent to 60,450 units sold in the April to July 2020 period as against 2,23,867 units sold in the corresponding period of the previous year.
      Total YTD domestic sales and exports of both two wheelers and commercial vehicles, during the period April to July 2020, dipped 57 percent to 6,68,935 units as compared to 16,28,704 units sold in the corresponding period of the previous year.
      Bajaj Auto plans to reduce the number of variants on offer in the entry level motorcycle models, by one third. Bajaj also seeks to reduce working capital burden on its dealers who are facing tough times during the present pandemic situation in the country. The company sells the Platina and CT brands in the 100-110cc segments and between these two brands there are around 12 variants. This high number of variants add to the working capital burden on the company dealers and hence this decision.
      Particulars
      Jul-20
      Jul-19
      Diff
      %
      2-WHEELERS
       
       
       
       
      DOMESTIC
      1,52,474
      1,70,978
      -18,504
      -10.82
      EXPORTS
      86,082
      1,51,232
      -65,150
      -43.08
      SUB-TOTAL
      2,38,556
      3,22,210
      -83,654
      -25.96
      COMMERCIAL VEHICLES
       
       
       
       
      DOMESTIC
      6,502
      34,492
      -27,990
      -81.15
      EXPORTS
      10,774
      24,828
      -14,054
      -56.61
      SUB-TOTAL
      17,276
      59,320
      -42,044
      -70.88
      TOTAL (2-WH + CV)
       
       
       
       
      DOMESTIC
      1,58,976
      2,05,470
      -46,494
      -22.63
      EXPORTS
      96,856
      1,76,060
      -79,204
      -44.99
      TOTAL
      2,55,832
      3,81,530
      -1,25,698
      -32.95
       
       
       
       
       
       
       
       
       
       
      Particulars
      Apr-Jul 2020
      Apr-Jul 2019
      Diff
      %
      2-WHEELERS
       
       
       
       
      DOMESTIC
      3,38,455
      7,81,914
      -4,43,459
      -56.71
      EXPORTS
      3,00,030
      6,22,923
      -3,22,893
      -51.84
      SUB-TOTAL
      6,38,485
      14,04,837
      -7,66,352
      -54.55
      COMMERCIAL VEHICLES
       
       
       
       
      DOMESTIC
      11,784
      1,20,709
      -1,08,925
      -90.24
      EXPORTS
      48,666
      1,03,158
      -54,492
      -52.82
      SUB-TOTAL
      60,450
      2,23,867
      -1,63,417
      -73.00
      TOTAL (2-WH + CV)
       
       
       
       
      DOMESTIC
      3,50,239
      9,02,623
      -5,52,384
      -61.20
      EXPORTS
      3,48,696
      7,26,081
      -3,77,385
      -51.98
      TOTAL
      6,98,935
      16,28,704
      -9,29,769
      -57.09 More

    • 163 Shares199 Views

      TVS Motor Sales July 2020 – Apache, Jupiter, XL Super give a boost

      by

      TVS Motor sales for July 2020 have increased by 27% when compared to sales in June 2020
      TVS Motor sales in July 2020 grew 27 percent MoM over June 2020. Sales in July 2020s reported at 2,52,744 units. Sales in June 2020 was reported at 1,98,387 units. YoY July sales declined 9.56 percent, down from 2,79,465 units sold in July 2019.

      Two-wheelers sales is reported at 2,43,788 units in July 2020, down 8.23 percent from 2,65,679 units in July 2019. Domestic two-wheeler sales stood at 1,89,647 units at 9.03 percent sales decline, down from 2,08,489 units in July 2019. Jupiter was the best selling TVS scooter while Apache was the best selling motorcycle.
      Motorcycle sales fell to 1,06,062 units, down 1.98 percent from 1,08,210 units in July 2019. Scooter sales fell to 78,603 units at 25.28 percent sales decline from 105,199 units in July 2019. For July 2020, TVS reported 8,956 three-wheeler units sold, down 35.03 percent from 13,786 units sold in July 2019. Moped sales (TVS XL Super) for July 2020 stood at 59,123 units as against 52,270 units – registering 13% growth.

      TVS Motor Sales July 2020
      Exports fell to 62,389 units from 69,994 units in July 2019, down 10.86 percent. Two-wheeler exports fell to 54,141 units from 57,190 units at 5.33 percent sales decline. TVS exports for Q1 FY21 is reported at 69,544 two-wheelers at 60 percent YoY decline, and 10,926 three-wheelers, down 70 percent YoY decline. In FY20, TVS exported 6.79 lakh two-wheelers, up 9.2 percent YoY. Three-wheeler exports were up 16 percent at 1.62 lakh units. Exports will also be focused from TVS’ Indonesia unit.
      Q1 FY21 Financial Report
      For the quarter ended June 2020, domestic sales and exports were in the red. TVS reported net standalone loss at Rs 139.07 crore for Q1 FY21, In Q1 FY20, the company had reported Rs 142.30 crore net profit. Revenue from operations fell 67.96 percent YoY to Rs 1,431.73 cr for the quarter ended June against Rs 4469.8 cr revenue in the quarter ended June 2019. Net Sales is Rs 1,939.65 cr, down 61.35 percent from Rs 5,018.34 cr in Q1 FY20. Quarterly Net Loss is Rs. 179.37 crore, down 222.52% from Rs. 146.40 crore in June 2019. EBITDA is reported at Rs. 80.26 cr, down 85.87 percent from Rs. 567.98 crore the quarter ended June 2019.
      The company says, “This quarter is not a representative quarter due to COVID-19 related shut down for major part of the quarter. Both production and sales were severely impacted during the quarter and therefore reflects what was an unprecedented situation.”
      Following complete lockdown, production was restarted in a phased manner across its various plants here. The situation further stabilized in June. Supply chain issues would be better managed in Q2 FY21. TVS Motor Company Ltd is keen on improving its overseas market presence, with focus on Africa and Latin America.
      Total two-wheeler sales including exports fell to 2.55 lakh units, down from 8.84 lakh units reported in Q1 FY20. Motorcycle sales fell to 1.19 lakh units from 4.17 lakh units sold in the quarter ended June 2019. Scooter sales fell to 82k units, down from 2.95 lakh units in the quarter ended June 2019. Total exports fell to 0.81 lakh units, down from 2.09 lakh units sales in Q1 FY20. Three-wheeler sales fell to 12k units, down from 40k units exported in Q1 FY20.
      As part of its strategic partnership with BMW, the manufacturer has manufactured 72,000 bikes (G310R + G310GS) to date. In April 2020, the company acquired Norton. More

    • 138 Shares189 Views

      Honda Activa helps HMSI sales cross 3.21 lakh in July 2020

      by

      Of the 3.21 lakh sales registered by Honda Two Wheelers in July 2020 – More than 2 lakh sales were of Activa
      Though sales have declined in comparison to July 2019, there are positive updates. Physical inventory level at Honda dealerships is less than a month’s sales, and enquiries for BS-VI models is increasing.

      During this period of limited activity, the company did launch the BS6 Honda Grazia. The company has also introduced its BS6 Live and X-Blade in recent weeks. Dispatches to dealerships have been ongoing. Honda is also doing business online, which encourages folks to book a bike online.
      HMSI Sales July 2020
      Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) reported 3,21,583 units in total sales in July 2020. Sales fell 29.32 percent from 4,55,000 units sold in July 2019. Domestic dispatches are reported at 3,09,332 units in July 2020 up 53 percent MoM from sales of 2,02,837 two-wheelers in June 2020. In June, domestic sales stood at 2,02,837.
      Exports in July 2020 stood at 12,251 units. Exports in June 2020 stood at 8,042 units at 52 percent MoM growth. With ops in Q1 restricted, this is the first month in the year that the company has managed to touch the 3 lakh sales mark and exports crossed 10k units.
      Honda Activa BS6 Sales
      While Honda sales is not yet up to scratch, being an early mover in BS6 adaption meant, Honda had introduced the BS6 compliant Activa in July 2019 itself. The strategy worked well because Activa being the brand’s bestseller helped HMSI sell upward of 11 lakh BS6 two-wheelers to date. As lockdown has been lifted across regions, whether in full or partially, the gradual opening up has ensured that two-wheeler manufacturers have been able to report MoM sales growth from May to June, and June to July.

      India’s top 2 selling scooters. Jupiter vs Activa prices – AUG 2020
      Despite Honda’s sales slowdown, Activa remains a bestseller. In June, it stayed on top of the scooter list despite sales having contracted to 1,21,668 units, down from 2,36,739 units sold in June 2019. This is a feat that the brand has yet again achieved for July 2020 though sales is still a shadow of its former glory.
      HMSI is currently accepting bookings for the 2020 Honda CBR1000RR-R Fireblade and Fireblade SP, which are sold as CBUs here. Deliveries will be scheduled August onward. The automaker has also introduced new EMI schemes to make finance available and accessible to more buyers. To make the financial burden as manageable as can be, EMI repayments are reduced at 50 percent for first 3 months for a 36 month loan tenure. Loan amount is available 95 percent of bike cost. To make booking and delivery hassle free, HMSI is also organising home delivery of two-wheelers.
      Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda’s sales momentum continues to accelerate in the 3 months since resuming operations – jumping 400% from 54,000 in May to 2 lac units in June, and now breaching the 3 lac mark. Intermittent regional lockdowns across India slowed down the retail momentum gained in June as the percentage of operational network dropped to 80% in July.” More

    • 150 Shares169 Views

      Royal Enfield July 2020 Sales Decline 23% – Classic, Bullet, Himalayan Lead

      by

      Royal Enfield sales in July 2020 have declined YoY, but have grown MoM
      Sales in July has been various degrees of heartening for most manufacturers, where MoM performance is concerned. On the YoY front not all have been sable to curb sales decline to a single digit. Royal Enfield total sales for July 2020 is reported at 40,334 units at 26 percent sales decline, down from 54,185 units in July 2019. That’s a quarter in volumes lost.

      Of total sales, exports fell 52 percent to 2,409 units, down from 5,003 units sold a year earlier. Sales in June 2020 was reported at 36,510 units. At present, Royal Enfield sells the 350 (Bullet, Electra and Classic), Himalayan and 650 Twins overseas.
      In June 2020, Royal Enfield Interceptor 650 proved to be a bestseller in the UK in the above 125cc category. The motorcycle along with Himalayan has also dominated the naked style motorcycle segment in the UK for the last 12 months

      Royal Enfield July 2020 sales
      Of this, motorcycles upto 350cc capacity have always been the mainstay of Royal Enfield’s product portfolio. In July 2020, sales is reported at 36,384 units, at 19 percent sales decline, down from 45,041 units. Motorcycles of 500cc capacity and above make up the smaller sales segment for the brand. Sales fell 57 percent, down to 3,950 units from 9,144 units.
      Royal Enfield’s next-gen ‘UCE 350’ range will be spearheaded by the soon to be launched Meteor 350. A newbie that steps in, with the BS4 Thunderbird and ThunderbirdX 350 motorcycles phased out. It’s ‘UCE 500’ lineup has already been discontinued at the time BS6 compliancy was becoming a standard requirement. The decision stemmed from low demand. As such, the segment has been left dealing with a gaping hole in-house. RE continues to export some of their 500 cc motorcycles.
      YTD FY21 Royal Enfield sales
      YTD have been impacted by business inactivity all through April 2020, and a part of May 2020. YTD FY21 upto 350cc motorcycle sales fell 57 percent, down to 88,817 units, down from 2,08,074 units. Above 350cc motorcycles sales contracted to 8,786 units at 70 percent sales decline from 29,700 units sold in the same 4 months last year. Total sales contracted 59 percent to 97,603 units, down from 2,37,774 units. YTD FY21 exports have fallen by 67 percent, down to 4,739 units fro 14,162 units.
      In returning to business in the most sensible ways possible, Royal Enfield has started its ‘Service on Wheels’ platform with a 800 strong fleet. Though no details are available regarding which bikes make up the service fleet, apart of the fleet consists of BSIV Royal Enfield Bullet Trials Works units registered to dealerships.
      The purpose-built bikes are equipped to carry tools, equipment and spare parts incased in panniers for safe storage. Designed to perform 80 percent of all typical service and repair requirements, the doorstep service is adept at addressing current day safety protocols. In Pune, 22 ‘Service on Wheels’ motorcycles are already functional. Across Maharashtra that number is now pegged at 92, which is more than 10 percent of all service vehicles (800 units) in the fleet. More