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      Royal Enfield Has 95% Market Share In 251cc To 500cc Segment – Classic 350 Best Seller

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      Royal Enfield Classic 350
      With most two wheeler manufacturers focusing on entry level motorcycles, Royal Enfield is leading the race in 251-500cc segment like no one else

      It’s true that Royal Enfield has been facing competition from multiple rival products in recent times. The list includes motorcycles from Honda, Mahindra, TVS, Yamaha, Bajaj, KTM, Benelli, Jawa and Kawasaki. However, despite the best efforts of rivals, Royal Enfield continues to enjoy a monopoly of sorts in the 251cc to 500cc motorcycle segment.
      95% market share in April-November 2020
      Royal Enfield’s dominance is clearly evident when we look at sales data for the period between April and November 2020. In the 251cc to 500cc segment, the company sold a total of 3,11,388 units during the eight months. About 70% of the sales, is thanks to just one motorcycle – Classic 350.
      In comparison, sales of rivals are just a fraction. In terms of sales, the nearest rival is Bajaj + KTM, with collective sales of 9,870 units. This is just a little above 3% of Royal Enfield sales. Bajaj had infamously tried to defame Royal Enfield by a series of ads called Haathi Mat Paalo. That seems to have not helped them at all.
      Next is Honda with sales of 5,357 units. This is 1.72% of Royal Enfield sales. TVS + BMW are even farther away with 2,189 units sold during April-November 2020. This is less than 1% of Royal Enfield sales. Next is Mahindra with sales of 179 units. Yamaha and Kawasaki sales during the period were zero units.
      Motorcycle sales 251cc to 500cc – April to Nov 2020
      Overall, a total of 3,28,983 units were sold in 251cc to 500cc motorcycle segment between April and November 2020. At 3,11,388 units, Royal Enfield sales are close to 95% of the total.
      Difficult to unseat Royal Enfield
      While we have heard the David and Goliath story, Royal Enfield is unlikely to lose its commanding position anytime soon. There are several reasons why Royal Enfield is so difficult to beat. One of them is the fact that Royal Enfield motorcycles are associated with pride, power and prestige. They are a lifestyle / fashion statement, with a cult like following. On the streets, Royal Enfield motorcycles easily dominate other bikes with their aggressive profile, size and the signature exhaust note.
      Another reason is that Royal Enfield has a broad range of products to suit individual needs and preferences. Moreover, every single product has plenty of options in terms of colour choices and accessories. To make things even easier and beneficial for customers, the company recently launched the ‘Make it Yours‘ platform. This allows users to customize their motorcycle exactly as per their requirements.
      Even when it commands 95% market share, Royal Enfield is unlikely to take things lightly. The company is working proactively to not just maintain its lead, but to extend it even further. For that, Royal Enfield has planned several new product launches in the coming years.
      The first of its next-gen products, Meteor 350, has already emerged a bestseller in the segment. Several more are in the works including a 350cc version of the popular Interceptor 650. Royal Enfield will also be launching the next-get models of its current bestsellers such as Classic 350, Electra and Bullet. More

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      2021 Royal Enfield INT 350 Spied On Video – To Share Engine With Classic 350

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      Credit – miles_on_smile / soulrider_sk
      Royal Enfield is working on launching multiple new motorcycles in India over the next few years

      Faced with increased competition, Royal Enfield is working in a proactive manner to maintain its dominance. The Chennai based manufacturer is currently the market leader in 200cc to 500cc motorcycle segment, commanding a market share in excess of 75 percent.
      One of the key strategies deployed by the company in recent times is to launch new products at regular intervals. This keeps customers engaged and they can easily find the best fit according to their specific needs and tastes.
      Interceptor 350 design and features
      After the successful launch of Meteor 350, Royal Enfield has started road tests of a new motorcycle. This appears to be a 350cc version of the popular Interceptor 650. It is possible that the new motorcycle is launched as ‘Interceptor 350’ or it could get an entirely new name.
      Spy shots reveal that there are quite a few features that appear to be borrowed from Interceptor 650. For example, the tail section and rectangular turn indicators appear similar to that of Interceptor 650. Below is a spy video of the new 2021 Royal Enfield INT 350, shared by miles_on_smile.
      [embedded content]
      However, there are some obvious differences, for example, the single exhaust in place of the twin exhaust seen on Interceptor 650. Royal Enfield’s new 350cc motorcycle is expected to be equipped with standard telescopic forks at the front and twin spring rear shock absorbers at the rear. It will have disc brakes at both ends and dual-channel ABS will be offered as standard.
      Interceptor 350 is likely to get Tripper navigation, which is a first-in-segment feature introduced with Meteor 350. It comes with a dedicated display that shows directions for the destination entered by the user.
      Interceptor 350 engine
      In terms of hardware, Interceptor 350 will be sharing several components with recently launched Meteor 350 and the upcoming Classic 350. Sharing of components among different products is a common strategy in the auto industry. This helps reduce development costs and get better deals with parts suppliers. Interceptor 350 is likely to use the same engine as that of Meteor 350.
      The 349 cc single cylinder, air and oil cooled engine is capable of delivering max power of 20.2 hp at 6,100 rpm and max torque of 27 Nm at 4,000 rpm. Transmission used is a 5-speed unit. It is possible that the engine may be offered in a different state of tune on Interceptor 350.
      Cost benefit
      While 650 twins are already the most affordable in their class, they are still out of reach of many customers. With Interceptor 350, Royal Enfield will be able to provide a similar experience at lower cost. It is expected that Interceptor 350 will be priced under Rs 1.8 lakh. Launch is expected by next year. More

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      Royal Enfield 650 Interceptor Modified As A Cruiser – Named Hummingbird

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      Royal Enfield 650 Modified – Hummingbird
      Royal Enfield plans to launch multiple new motorcycles every year in India

      We already know by now that Royal Enfield is developing a full-blown cruiser based on the 650cc platform which underpins Interceptor 650 and Continental GT 650. Also referred to as KX650, launch is expected next year.
      Images of RE’s cruiser 650 test mule have already been out. However, before Royal Enfield launches their 650cc crusier officially, a custom-made cruiser on the same platform has already been made.
      While Interceptor 650 has been a fan favourite ever since its launch in 2018, there are loads of room for improvement in order to classify itself as a tourer. Its uncomfortable seat and stiff suspension setup make for an unforgiving riding experience for long distances.
      However, if it were modified into cruiser things might be different. An aftermarket customisation firm called Bulleteer Customs has modified an Interceptor into a proper cruiser and posted its images on its Instagram handle.

      Modified Design
      It has taken more than a year for Bulleteer Customs to complete this job, from designing to actual execution. The bike adopts a design of an authentic bobber with wide handlebars and a very low stance. Handlebars here use extenders to provide a comfortable riding position. Wheelbase has been increased by providing a slight rake to the front suspension unit thus feeling more planted on straight roads and highways.
      Tyres have been upgraded from 100mm to 120mm at front and 130mm to 180mm at rear. This also lends a distinct road presence to the motorcycle. Saddle has been lowered and flattened out with proper cushioning therefore making for a more comfortable ride. The customised bike gets a split seat instead of a single piece as on the stock Interceptor.

      Side body panels have been changed as well, which bear the name ‘Highway’. Fuel tank is of a similar tear-drop shape however, like Continental GT, it comes with cuts on either side for a more aerodynamic look. The motorcycle wears a nice contrasting look thanks to a colour scheme of hue green and black with pinstriping used.
      Engine and alloy wheels are painted in Black with a white accent matching the aesthetics of the cruiser. A different exhaust system which is more straight than being up-swept has been used.
      Powertrain Details
      Clearly, time and effort invested in this modification have paid off nicely and the bike looks quite tasteful. Interceptor is powered by a 648cc parallel-twin oil/air-cooled motor which gives out 47 bhp and 52 Nm of peak torque. It is mated to a 6-speed gearbox and offered with a slip and assist clutch. As of now there has been no official word from Royal Enfield regarding KX650’s launch but we expect to hear more about it in coming months.

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      Royal Enfield 650 Twins To Get Alloys By Feb 2021 – Ahead Of Cruiser Launch

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      Royal Enfield 650cc Cruiser Red Colour Render
      Ever since the launch of 650 Twins, select customers have been waiting for alloys wheels option

      To ensure that customers have access to all options they might wish for, Royal Enfield will soon be launching alloy wheels for its popular 650 twins, Interceptor and Continental GT. The alloy wheels will be offered as an accessory. 650 twins currently utilize spoke wheels, which is one of the key design elements that give the motorcycles their retro flavour.
      Testing and validation
      In response to an owner of Interceptor 650, Royal Enfield said that they are currently carrying out extensive durability and validation testing for the new cast alloy wheels. Once that is complete and if things progress as per plans, the new alloy wheels could be launched around February 2021.
      It is also to be noted here, that the upcoming Royal Enfield 650 Cruiser, which has been spied on test in Chennai, was seen with alloys wheels. Most likely, it is this alloy wheel design, which will also be seen on board the 650 Twins Interceptor and Continental GT. Launch of the Cruiser 650 is scheduled for sometime next year.
      Customers wanting the new alloy wheels will be able to select the same via the company’s MiY (Make It Yours) customization platform. It can be done via the company’s website, mobile app or at the dealership. In addition to 650 twins, the personalization platform is also available for Classic 350 and recently launched Meteor 350. Other motorcycles such as Bullet and Himalayan will be included in the online configurator program in the future.
      Image for reference. Credit – Royal Spares
      Alloy wheels more practical?
      When launched, the new alloy wheels will be shod with tubeless tyres. Many users will find this as a more practical choice, as tubeless tyres don’t need to be taken out in case of a puncture. However, true-blue retro enthusiasts are unlikely to ditch the spoke wheels. Apart from being more elegant, spoke wheels also offer other benefits such as better ability to absorb shocks and vibrations. They are also considered more rugged than alloy wheels.
      Earlier, Royal Enfield had done something similar with its top selling Classic 350 motorcycle. As customers would often install aftermarket alloys and exhausts on their Classic 350, Royal Enfield launched its own range of official and legal aftermarket accessories. These included multiple options for exhausts and alloy wheels.
      Tripper navigation
      In the near future, 650 Twins are also expected to get Tripper navigation that is standard equipment on-board Meteor 350. This is a first-in-segment feature and has been appreciated by several users. With the Tripper system, users don’t need to mount their smartphones on their motorcycle. For 650 twins, a larger version is currently under development. Along with the directions, the updated Tripper system will also display notifications. Meteor’s Tripper system is expected to be introduced in other Royal Enfield motorcycles as well.
      Launched in 2018, 650 twins share several components including the engine. The 648-cc, parallel twin cylinder unit is capable of generating 47 bhp of max power and 52 Nm of max torque. It is mated to a 6-speed gearbox and equipped with a slipper clutch.
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      Royal Enfield Meteor 350 Launched In Europe – Exported From India

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      Royal Enfield Meteor 350 In Europe
      Meteor 350 continues its global expansion – After Thailand, it has now been launched in Europe

      Royal Enfield Meteor 350 has now made its way to European markets. It has been unveiled in Italy at a starting price of EUR 4,099, which is approximately Rs 3.65 lakh. UK price is £3,749, which is roughly Rs 3.67 lakhs. In Europe, it gets standard warranty of 3 years unlimited kms as well as 3 years RSA.
      In the Indian market, the motorcycle is available at a starting price of Rs 1.75 lakh. Dealerships in Europe will start getting deliveries of Meteor 350 by March 2021. Meteor for Europe, will be exported from India. It will be made in India at the company plant at Chennai, and exported as CBU.
      Same as India-spec model
      Euro-spec Meteor 350 is the same as the Indian model, and is also A2 compliant. It will have all three variants – Fireball, Stellar and Supernova. Meteor has been designed to be a thoroughbred cruiser that would appeal to a global audience. Some of the key features that give the motorcycle its distinctive identity include round headlamp; tear drop design of fuel tank, turn indicators and rear tail light; chrome accents and broad rear fenders.
      Meteor is built for both urban use as well as highway cruising. It has high set handle bars and forward set foot pegs, which ensure a comfortable, upright riding position.
      Royal Enfield Meteor 350 In Europe
      Meteor 350 powertrain
      Royal Enfield has installed a new J series 349 cc, air-oil cooled engine on Meteor, which is capable of generating 20.2 hp of max power and 27 Nm of peak torque. Gearbox is a 5-speed unit. The engine has SOHC setup, which has contributed significantly to reducing vibrations. The motorcycle’s new chassis has also helped reduce vibrations.
      As may be recalled, the earlier generation of Royal Enfield motorcycles have considerable vibrations. Such issues create fatigue and discomfort, which can be problematic during long distance touring.
      A first-in-segment feature on-board Meteor is the ‘Tripper Navigation’, which offers turn-by-turn navigation. There’s a dedicated screen next to the main instrument console, which displays the direction arrows for the destination. Tripper navigation does away with the need to mount smartphones on the motorcycle. Once connected to the user’s smartphone via Bluetooth and after entering the destination details, the Tripper navigation will continue to display the directions.
      RE Global Plans
      By aggressively targeting global markets, Royal Enfield is working on its long term strategy to reduce its dependence on a single geography. As of now, most of Royal Enfield’s sales are from India. Exports are just a fraction of its overall sales. The company currently dominates the 200cc – 500cc motorcycle segment in India with market share in excess of 75%.
      Arun Gopal, Head of Business Markets EMEA, said: “One of Royal Enfield’s core objectives is to introduce as many people as possible into motorcycling,and we see our products as instrumental to that process. The introduction of the Meteor 350 further strengthens our reputation for building bikes that are appealing, accessible and approachable for a broad demographic.”
      While being the market leader is laudable, it’s also true that things can change fast in the auto industry. In recent times, competition has increased for Royal Enfield from products such as Jawa, Honda CB350, and Benelli Imperiale 400. By expanding its global footprint, the company will be in a better position to hedge risks in the domestic market. More

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      Royal Enfield Meteor Electric Motorcycle Digital Render

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      Royal Enfield Meteor Electric
      Royal Enfield has confirmed plans to launch an all electric motorcycle in the future

      While scooters currently dominate the electric segment, we could see launch of several new electric motorcycles in the coming years. This space has only a few products and it holds significant potential for growth. Not everyone fancies riding a scooter, so electric motorcycles will inevitably have to step in to fulfil customer expectations. These products will come from both startup auto firms as well as established two wheeler manufacturers.
      Royal Enfield Meteor electric imagined
      Royal Enfield is among the leading auto companies that are working on the development of an electric motorcycle. As may be recalled, Royal Enfield currently dominates the 200cc – 500 cc motorcycle segment with more than 75% market share. To maintain its lead position, the switch to electric is necessary for the company.
      While details about Royal Enfield’s electric motorcycle have not been revealed, it is planned to be launched by 2023. It is expected to have a retro cruiser look, just like the current breed of Royal Enfield motorcycles. To get an idea about how the motorcycle might look like, here is an interesting rendering of Royal Enfield electric motorcycle.
      Royal Enfield Meteor Electric
      For this project, Meteor 350 has been used as the base model. Launched in November, Meteor 350 is the first of Royal Enfield’s next-gen products. It has a retro design and comes with new engine and chassis. In this rendering project, Meteor 350 electric gets a new dual tone colour theme of blue and white. This colour option is not available with the petrol powered Meteor 350.
      The dual tone colour theme has been subtly used on only a few components such as fuel tank, side panels, and wheels. The fuel tank’s top section has the white shade whereas the bottom part has strips of blue. The blue colour has also been applied to the wheel rims.
      Large battery pack
      The most prominent change is the huge battery pack that the motorcycle carries in its belly. If the battery pack was to be as heavy as it looks, it could create balancing issues for the motorcycle. Due to their design, electric motorcycles naturally have this problem. In comparison, electric scooters have a more suitable space for storing the battery pack.
      Among other changes is the belt drive that has replaced the chain drive. The motorcycle also mentions the term ‘EV’ on the side panel. Components such as the headlight, turn indicators, rear view mirrors, front & rear fenders and tail lamp is the same as current Meteor 350.
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