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Newly launched Meteor 350 has replaced Bullet and Electra to become No 2 selling RE motorcycle
The post Royal Enfield Sales, Exports Break Up Nov 2020 – Classic, Meteor, Bullet, Himalayan appeared first on RushLane by Satya Singh. More
Royal Enfield Meteor 350
Royal Enfield Meteor 350 was launched on 6th Nov 2020 – Sales started on same day
Launched after a long wait, the new Royal Enfield Meteor 350 has met with a grand success in its first month of operations. From registering over 8k bookings in just 2 weeks of launch, to recording sales of 7,031 units in Nov 2020 – Meteor 350 has now become the 2nd best selling Royal Enfield motorcycle, beating the likes of Bullet and Electra.
Meteor 350 has proved to be an instant successful product for the Chennai based bikemaker. Designed from the ground up by the company’s R&D Center in India along with inputs from Leicestershire in the UK, the Meteor 350 is set to appeal to young motorcycling enthusiasts with its retro styling.
RE 350cc Motorcycle Sales Nov 2020
In the 350cc segment of motorcycle, Royal Enfield offers Classic, Meteor, Bullet and Electra. Unlike the other 3, Meteor is based on an all new platform and powered by an all new engine. Positioned on a new ‘J’ platform, the Meteor 350cc is powered by a BS6 349cc, single cylinder, SOHC engine that offers 20.2 hp power at 6,100 rpm and 27 Nm torque at 4,000 rpm. It receives an electronic fuel injection system and gets mated to a 5 speed gearbox.
Other RE 350cc motorcycles are expected to get the new platform as well as the new engine next year. For Nov 2020, these 4 motorcycles managed to register sales of 56,425 units.
Royal Enfield 350cc Motorcycle Sales – Nov 2020
With the arrival of Meteor 350, sales of Royal Enfield’s 350cc segment had registered an increase. Though, this seems to have come at the cost of Bullet 350 sales. For Nov 2020, Bullet sales declined by almost 50%. Royal Enfield is facing supply chain issues, which has probably resulted in a bottleneck, as far as production is concerned.
Total sales of RE’s 350cc motorcycles stood at 56,425 units in Nov 2020, which is 7.5% growth when compared to Nov 2019 sales of 52,494 units. Classic 350 remained the leader with lion’s share of ver 70%, while Meteor and Bullet had about 12% share each.
No
RE 350cc M’Cycle
Nov-20
Nov-19
1
Classic 350 (+10%)
39,391
35,951
2
Meteor 350
7,031
0
3
Bullet 350 (-50%)
6,513
12,902
4
Electra 350 (-4%)
3,490
3,641
–
Total (+8%)
56,425
52,494
Meteor 350 Design and Engine Specs
The Meteor 350 is offered in three variants of Fireball, Stellar and Supernova. Pricing starts off at Rs.1.75 lakhs for the base Fireball variant going up to Rs.1.81 lakhs for the Stellar and Rs.1.90 lakhs for the Supernova. Each of these variants gets their distinctive colour options and features to set them apart.
Design elements include alloy wheels, circular LED headlamp and tail lamp, tear drop shaped fuel tank and a large front windshield. An ergonomically designed seat, forward positioned foot pegs and high set, swept back handlebars relate to a comfortable riding position. Colour options as per variants include Fireball Yellow, Fireball Red, Stellar Red Metallic, Stellar Blue Metallic, Supernova Brown and Supernova Blue and an exclusive Stellar Black Matte. More
Royal Enfield Classic 350 Bobber
Apart from a 650cc cruiser, Royal Enfield is also planning to launch a new generation model of Classic 350 next year
Royal Enfield is planning to put its foot down with the bikemaker planning to launch as many as 28 new bikes in the next seven years which means at least one new motorcycle every quarter. One of those bikes is speculated to be a cruiser motorcycle based on the 650cc platform which has been previously spotted on many occasions.
Reportedly, the design inspiration behind this cruiser bike codenamed KX650 is the KX Bobber Concept which made its world premiere at the EICMA 2018 in Milan, Italy. Although actual images of the KX650 spied earlier turns out to be a lot different from the KX Bobber Concept.
However, an Enfield motorcycle owner and enthusiast seems to have taken serious inspiration from KX Concept and modified his Classic 350 following the bobber’s design language. Uploaded on his social media handle, Sofyan Hasan has been riding this bike, which he has named Green Goblin.
Going by the images there are a number of modifications the owner has made to the bike. Everything has been done by the owner himself, from designing to actually making it.
Royal Enfield 838 KX Concept image for reference.
Design Modification on Green Goblin
For starters, it gets a new seat which sits much lower and is much thinner than the stock one. Both front and rear fenders have been chopped into half making them shorter.
Another major change is its fuel tank which gets a flat contour on sides with a prominent bifurcation created between the top and side profile. This gives it a slight aerodynamic look. More importantly, it seems to get a different front suspension setup with conventional twin shock absorbers in place.
Royal Enfield Classic 350 based Bobber
The bike in picture gets standard wire-spoked wheels. Handlebars also seem to be taller than usual just like those offered in a proper cruiser. Front end also gets a slight rake in its angle which further gives it a lower stance and increases its wheelbase slightly which means a more planted ride. The owner says that all mod jobs have been carried out personally by him and cost him around USD 2,000 (about Rs 1.48 lakhs) in total.
Royal Enfield’s next cruiser in line will be the production version of KX650 which is expected to come out sometime next year. It will be powered by the same 648cc parallel-twin engine which is offered in Interceptor 650 and Continental GT 650. This unit kicks out 47 bhp and 52 Nm of peak torque. A lot of its styling cues are expected to be borrowed from the recently launched Meteor 350.
Meteor 350
The Chennai-based manufacturer launched its latest cruiser offering last month. It is underpinned by an all-new J platform and is powered by a brand new 349cc single-cylinder air-cooled engine which pushes out 20.2 bhp and 27 Nm of peak torque. It is offered in three variants- Fireball, Stellar and Supernova at a starting price of Rs. 1.75 lakh (ex-showroom). More
Royal Enfield Classic 350
With most two wheeler manufacturers focusing on entry level motorcycles, Royal Enfield is leading the race in 251-500cc segment like no one else
It’s true that Royal Enfield has been facing competition from multiple rival products in recent times. The list includes motorcycles from Honda, Mahindra, TVS, Yamaha, Bajaj, KTM, Benelli, Jawa and Kawasaki. However, despite the best efforts of rivals, Royal Enfield continues to enjoy a monopoly of sorts in the 251cc to 500cc motorcycle segment.
95% market share in April-November 2020
Royal Enfield’s dominance is clearly evident when we look at sales data for the period between April and November 2020. In the 251cc to 500cc segment, the company sold a total of 3,11,388 units during the eight months. About 70% of the sales, is thanks to just one motorcycle – Classic 350.
In comparison, sales of rivals are just a fraction. In terms of sales, the nearest rival is Bajaj + KTM, with collective sales of 9,870 units. This is just a little above 3% of Royal Enfield sales. Bajaj had infamously tried to defame Royal Enfield by a series of ads called Haathi Mat Paalo. That seems to have not helped them at all.
Next is Honda with sales of 5,357 units. This is 1.72% of Royal Enfield sales. TVS + BMW are even farther away with 2,189 units sold during April-November 2020. This is less than 1% of Royal Enfield sales. Next is Mahindra with sales of 179 units. Yamaha and Kawasaki sales during the period were zero units.
Motorcycle sales 251cc to 500cc – April to Nov 2020
Overall, a total of 3,28,983 units were sold in 251cc to 500cc motorcycle segment between April and November 2020. At 3,11,388 units, Royal Enfield sales are close to 95% of the total.
Difficult to unseat Royal Enfield
While we have heard the David and Goliath story, Royal Enfield is unlikely to lose its commanding position anytime soon. There are several reasons why Royal Enfield is so difficult to beat. One of them is the fact that Royal Enfield motorcycles are associated with pride, power and prestige. They are a lifestyle / fashion statement, with a cult like following. On the streets, Royal Enfield motorcycles easily dominate other bikes with their aggressive profile, size and the signature exhaust note.
Another reason is that Royal Enfield has a broad range of products to suit individual needs and preferences. Moreover, every single product has plenty of options in terms of colour choices and accessories. To make things even easier and beneficial for customers, the company recently launched the ‘Make it Yours‘ platform. This allows users to customize their motorcycle exactly as per their requirements.
Even when it commands 95% market share, Royal Enfield is unlikely to take things lightly. The company is working proactively to not just maintain its lead, but to extend it even further. For that, Royal Enfield has planned several new product launches in the coming years.
The first of its next-gen products, Meteor 350, has already emerged a bestseller in the segment. Several more are in the works including a 350cc version of the popular Interceptor 650. Royal Enfield will also be launching the next-get models of its current bestsellers such as Classic 350, Electra and Bullet. More
Credit – miles_on_smile / soulrider_sk
Royal Enfield is working on launching multiple new motorcycles in India over the next few years
Faced with increased competition, Royal Enfield is working in a proactive manner to maintain its dominance. The Chennai based manufacturer is currently the market leader in 200cc to 500cc motorcycle segment, commanding a market share in excess of 75 percent.
One of the key strategies deployed by the company in recent times is to launch new products at regular intervals. This keeps customers engaged and they can easily find the best fit according to their specific needs and tastes.
Interceptor 350 design and features
After the successful launch of Meteor 350, Royal Enfield has started road tests of a new motorcycle. This appears to be a 350cc version of the popular Interceptor 650. It is possible that the new motorcycle is launched as ‘Interceptor 350’ or it could get an entirely new name.
Spy shots reveal that there are quite a few features that appear to be borrowed from Interceptor 650. For example, the tail section and rectangular turn indicators appear similar to that of Interceptor 650. Below is a spy video of the new 2021 Royal Enfield INT 350, shared by miles_on_smile.
[embedded content]
However, there are some obvious differences, for example, the single exhaust in place of the twin exhaust seen on Interceptor 650. Royal Enfield’s new 350cc motorcycle is expected to be equipped with standard telescopic forks at the front and twin spring rear shock absorbers at the rear. It will have disc brakes at both ends and dual-channel ABS will be offered as standard.
Interceptor 350 is likely to get Tripper navigation, which is a first-in-segment feature introduced with Meteor 350. It comes with a dedicated display that shows directions for the destination entered by the user.
Interceptor 350 engine
In terms of hardware, Interceptor 350 will be sharing several components with recently launched Meteor 350 and the upcoming Classic 350. Sharing of components among different products is a common strategy in the auto industry. This helps reduce development costs and get better deals with parts suppliers. Interceptor 350 is likely to use the same engine as that of Meteor 350.
The 349 cc single cylinder, air and oil cooled engine is capable of delivering max power of 20.2 hp at 6,100 rpm and max torque of 27 Nm at 4,000 rpm. Transmission used is a 5-speed unit. It is possible that the engine may be offered in a different state of tune on Interceptor 350.
Cost benefit
While 650 twins are already the most affordable in their class, they are still out of reach of many customers. With Interceptor 350, Royal Enfield will be able to provide a similar experience at lower cost. It is expected that Interceptor 350 will be priced under Rs 1.8 lakh. Launch is expected by next year. More
The 2021 Royal Enfield Himalayan will feature minor model year updates and new liveries
The post 2021 Royal Enfield Himalayan Spied – To Get More Refined Engine appeared first on RushLane by Nithyanandh Karuppaswamy. More
Royal Enfield has plans to launch 4 new motorcycles ever year in India – This includes Interceptor 350 as well as Continental GT 350
The post Royal Enfield Meteor 350 Based Interceptor Styled Motorcycle Spied Testing appeared first on RushLane by Pearl Daniels. More
Royal Enfield 650 Modified – Hummingbird
Royal Enfield plans to launch multiple new motorcycles every year in India
We already know by now that Royal Enfield is developing a full-blown cruiser based on the 650cc platform which underpins Interceptor 650 and Continental GT 650. Also referred to as KX650, launch is expected next year.
Images of RE’s cruiser 650 test mule have already been out. However, before Royal Enfield launches their 650cc crusier officially, a custom-made cruiser on the same platform has already been made.
While Interceptor 650 has been a fan favourite ever since its launch in 2018, there are loads of room for improvement in order to classify itself as a tourer. Its uncomfortable seat and stiff suspension setup make for an unforgiving riding experience for long distances.
However, if it were modified into cruiser things might be different. An aftermarket customisation firm called Bulleteer Customs has modified an Interceptor into a proper cruiser and posted its images on its Instagram handle.
Modified Design
It has taken more than a year for Bulleteer Customs to complete this job, from designing to actual execution. The bike adopts a design of an authentic bobber with wide handlebars and a very low stance. Handlebars here use extenders to provide a comfortable riding position. Wheelbase has been increased by providing a slight rake to the front suspension unit thus feeling more planted on straight roads and highways.
Tyres have been upgraded from 100mm to 120mm at front and 130mm to 180mm at rear. This also lends a distinct road presence to the motorcycle. Saddle has been lowered and flattened out with proper cushioning therefore making for a more comfortable ride. The customised bike gets a split seat instead of a single piece as on the stock Interceptor.
Side body panels have been changed as well, which bear the name ‘Highway’. Fuel tank is of a similar tear-drop shape however, like Continental GT, it comes with cuts on either side for a more aerodynamic look. The motorcycle wears a nice contrasting look thanks to a colour scheme of hue green and black with pinstriping used.
Engine and alloy wheels are painted in Black with a white accent matching the aesthetics of the cruiser. A different exhaust system which is more straight than being up-swept has been used.
Powertrain Details
Clearly, time and effort invested in this modification have paid off nicely and the bike looks quite tasteful. Interceptor is powered by a 648cc parallel-twin oil/air-cooled motor which gives out 47 bhp and 52 Nm of peak torque. It is mated to a 6-speed gearbox and offered with a slip and assist clutch. As of now there has been no official word from Royal Enfield regarding KX650’s launch but we expect to hear more about it in coming months.
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