Royal Enfield

Image – KashifRoyal Enfield reports total sales growth at 84 percent for March 2021, and 12 percent decline through FY21
With FY21 drawing to a close, auto manufacturers have found themselves riding a wave of heightened activity. Royal Enfield reported domestic sales of 60,173 units in March 2021 at 84.41 percent growth. Sales grew from 32,630 units at volume growth of 27,543 units. Exports grew to 5,885 units, up from 3,184 units.
For Royal Enfield, the exports market is a key focus area. The company not only plans to enter more foreign markets but is using its expertise to gain global market share in the mid-segment. Its export market numbers are contributed by the above 350cc offerings it has introduced in overseas markets.
Volume gain stood at 2.7k units at 84.83 percent growth. For the month, domestic sales accounted for 91 percent of total business, and exports for 9 percent. Total sales was up at 66k units at 84.45 percent growth. Sales rose from about 36k units at volume growth of just over 30k units.
Dominance in below 350cc segment
Of total sales, the upto 350cc segment is where Royal Enfield enjoys market dominance. The segment accounted for 88.51 percent of total business in March 2021. In this segment RE sells Classic, Meteor, Electra and Bullet. The above 350cc segment account for 11.49 percent of total Royal Enfield sales. In this segment, RE sells Himalayan and 650 Twins.
Royal Enfield Sales March 2021
Royal Enfield reported wholesales in the 350cc segment at 58,471 units at 92.52 percent growth. Sales grew from 30,372 units at volume growth of about 28k units. In the bigger segment, volumes are reported at 7,587 units at 39.42 percent growth. Volume grew from 5,442 units at volume gain of 2,145 units.
FY21 sales
While YoY wholesales were in the green, MoM numbers declined from a total of 69,659 units. Volume decline stood at 3,601 units at about 5 percent decline. MoM exports grew by 29.48 percent, up from 4,545 units at volume gain of 1,340 units. MoM domestic wholesales fell from 65,114 units. Volume decline is reported at 4,941 units at 7.59 percent de-growth.
The above 350cc segment grew by 43.23 percent, up from 5,297 units at volume gain of about 3.3k units. The below 350 segment witnessed decline of 9.15 percent. Volumes fell by 5,891 units from 64,362 units.
Following a slow start to the fiscal wherein business activity was reduced to a nought, it’s been a difficult year to play catch up or report overall growth. For FY21, Royal Enfield reported total sales of 6,12,350 at 12 percent decline, down from 6,95,959 units in FY20. Of this, exports accounted for 38,622 units. down 2 percent from 39,208 units reported in the previous fiscal. Domestic sales decline is reported at 13 percent, down at 5,73,728 units, down from 6,56,651 units. More

Royal Enfield Partner With KnoxThe riding kit includes 14 pairs of gloves and CE Level 2 knee protector
Knox, a leader in protective apparel and body armour, has partnered with Royal Enfield to provide gloves and knee protectors. It may be recalled that this partnership goes back two years, when Knox offered riding gear that included jackets, gloves and riding trousers.
Now the partnership between the two brands extends further as they collaborate to offer CE certified level 2 external knee guard with Knox micro lock protection called Conqueror. The gear also includes a total of 14 pairs of riding gloves out of which 9 are CE certified. This alliance with Royal Enfield is a part of the latter’s commitment to offer protection and comfort to riders.
Offering this riding gear is a part of the Chennai based bike maker’s commitment to increase awareness of road safety and to enhance the ‘safe’ and ‘pure riding experience’ for riders which forms the center of company’s product strategy.
Meets Global Safety Norms
The riding jacket was introduced last year and comes in with Knox’s CE Level 1 Flexiform and CE Level 2 MICRO-LOCK armours for shoulder and elbow. The protective apparel consists of 14 pairs of riding gloves, 9 of which are CE certified and knee protectors which also comply with international CE standards.
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Riding gear gloves range starts off at Rs.2,250 going up to Rs.4,500. The knee protectors are priced at Rs.3,950. The jackets, in three variants of Streetwind, Windfarer and Explorer V3 are priced at Rs.4,950, Rs.6,950 and Rs.8,950 respectively.
Best in Class Features
The glove range offers best in class features and in a range of 14 sets. Intrepid is priced at Rs 2,250, Cragsman at Rs 3,100 and Bravado at Rs 3,300. The range also extends to Blizzard gloves, priced at Rs 3,750, Roadbound at Rs 3,750, Stalwart at Rs 3,950 and Striker at Rs 3,950. It also includes the top of the line Vamos priced at Rs 4,200 and Stout priced at Rs 4,500.
The gloves come in with knuckle and palm protection, cuff adjusters, screen friendly finger tips and stretch panels for better comfort. The glove range from Knox is made of quality abrasion resistant leather with polyester air mesh and waterproof membrane. They are useful in varying weather conditions and come in with Knox knuckle protectors and Knox scaphoid protection system.
The knee guards are easy to put on and remove. They can be worn on their own for those riders who do not prefer to wear armoured trousers. The knee guards are CE approved to the highest Level 2 standards and flexible and comfortable to wear all through the day in any sort of environment.
The new Conqueror knee guards, riding gear and gloves are available at all Royal Enfield dealership while they are also on sale via online stores (store.royalenfield.com), Amazon and select central and shoppers stop outlets. More

2021 Royal Enfield 650The new RE 650 bikes will also be presented with new MiY options offering buyers a range of personalized choices
Royal Enfield has launched the new Interceptor 650 and Continental GT 650 in India. These two bikes are offered in single tone and dual tone colour options. The updates on the two bikes are only restricted to new colour schemes and Make-it-Your options, while engine specs remain unchanged.
Colour Updates
New colours on the Interceptor 650 include Mark Two, Baker Express, Sunset Strip, Downtown Drag, Ventura Blue, Canyon Red and Orange Crush. The colour schemes of Glitter and Dust have now been called Mark Two while three colours of Mark Three, Ravishing Red, and Silver Spectre have been discontinued.
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Continental GT 650 gets 5 colour choices of Rocker Red, Mr Clean, Dux Deluxe, British Racing Green and Ventura Storm. Interceptor 650 prices range from Rs 2.59 – 2.88 lakhs. Royal Enfield Continental GT650, priced between Rs.2.75-2.97 lakhs. All prices are ex-sh.
New MiY Options
Along with the new colour schemes are feature updates. RE 650 Twin can now be customized as per buyer’s choice with Make-it-Your options of seat choices, touring mirrors and tall and short tinted flyscreens along with sump guards.
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Blacked out rims and mudguards in a single tone colour scheme add to the aesthetic appeal of the INT 650 Twin which was earlier only offered on the dual tone variants. The customization options also see engine guards for added protection. Each of these options get homologated and come in with a 2 year warranty.
Unchanged Engine Specs
Though the RE 650 Twins get new colour schemes and MiY options they continue to be powered by the same engine as was seen on its earlier counterparts. This 648cc, air/oil cooled, parallel twin engine makes 47.65 hp power at 7,150 rpm and 52 Nm torque at 5,250 rpm mated to a 6 speed sequential gearbox. Slipper clutch is offered as standard.
Suspension and braking specs also remain unchanged and the RE Twins continue to sport telescopic fork and twin preload-adjustable shocks while they ride on 18 inch spoked wheels fitted with Ceat tyres as against Pirelli Phantom Sportscomp tyres as was seen earlier.
The launch of the new 2021 RE 650 Twins follows the company’s earlier announcement of 4 new models each year for the next seven years. It was the new Meteor 350 that was launched late last year while the new Himalayan was launched earlier this year. The company also plans the next gen Classic 350 and a  650cc cruiser for later this year while an electric motorcycle is also in the making. More

2021 Royal Enfield HimalayanRoyal Enfield sold a total of 69,659 motorcycles in Feb 21, as against the 63,536 units it sold in Feb last year
Royal Enfield, one of the highest-selling two-wheeler manufacturers in the Indian market has released their sales (domestic and exports) for February 2021 both of which recorded sales growth.
It may be seen from the attached tables while domestic sales increased 6.42 percent, exports surged 93.57 percent. Domestic sales which had stood at 61,188 units in Feb 20 increased to 65,114 units in the past month while exports which had been at 2,348 units in Feb 20 saw a steep increase to 4,545 units in Feb 21.
Royal Enfield Sales Breakup Feb 2021
RE Classic 350
A clear leader in both markets was the Classic 350. Even as domestic sales dipped 13.75 percent to 36,025 units from 41,766 units sold in Feb 20, this cruiser commanded a 55.33 percent market share. In global markets, sales increased 312.40 percent to 1,563 units in the past month, up from 379 units exported in Feb 20. The Classic 350 is soon to receive a new gen model which will come in with Tipper navigation system showing turn-by-turn navigation when connected to the smartphone via Royal Enfield app.
The Bullet 350 was at No.2 in terms of domestic sales with 11,044 units sold, up 4.30 percent as against 10,589 units sold in Feb 20. The Meteor 350 was at No.3, recently entering the 350cc segment. Sales stood at 8,624 units in Feb 20 while the bike holds a market share of 13.24 percent.
Royal Enfield Exports Breakup Feb 2021
The Meteor 350 currently commands a waiting period of 1.5 months in some cities. This demand is despite the fact that the bike maker has hiked prices twice since launch in Nov 20. As on date, the price range starts at Rs.2.30 lakhs for the base Meteor 350 Fireball variant.
In global markets, the Meteor 350 was at No. 4 with 620 units exported while it was preceded by the Himalayan at No.2 and 650 Twins at No. 3 with 1,151 units and 927 units exported respectively. The Himalayan (at No.5) and 650 Twins (at No.6) domestic sales had stood at 2,660 units and 284 units respectively.
In the 350cc range at No. 4, was the RE Electra 350 of which 6,477 units were sold in domestic markets, up 75.29 percent as against 3,695 units sold in Feb 20. This bike was at No. 6 in terms of exports with de-growth of 52.63 percent with only 9 units making their way to global markets in the past month.

No
RE Domestic
Feb-21
Feb-20
%

1
Classic 350
36,025
41,766
-13.75

2
Bullet 350
11,044
10,589
4.30

3
Meteor 350
8,624
0
–

4
Electra 350
6,477
3,695
75.29

5
Himalayan
2,660
2,165
22.86

6
650 Twins
284
2,080
-86.35

7
TB 350
0
830
-100.00

8
TB 500
0
0
–

9
Bullet 500
0
60
-100.00

10
Classic 500
0
3
-100.00

–
Total
65,114
61,188
6.42

Royal Enfield – Thunderbird 350 and TB500
Royal Enfield Thunderbird 350 and 500 discontinued in India near the beginning of last year and the Bullet 500 and Classic 500 reported zero domestic sales in Feb 21 while Thunderbird 350, Bullet 350 and Thunderbird 500 reported zero exports in Feb 2021. Only 2 units of the Bullet 500 were exported in the past month, down 98.40 percent as against 125 units exported in Feb 20. More

Image for reference. Credit – Royal EnfieldInterceptor 650 and Continental GT 650 have emerged as popular options in both domestic and international markets
Royal Enfield 650 Twins have registered consistent numbers every month. However, February 2021 seems to be an exception, as YoY domestic sales have declined by a staggering -86.35%. As compared to 2,080 units sold in February last year, sales are down to just 284 units in February 2021.
650 Twins facelift launch soon
The drop in sales in February is likely due to the upcoming launch of facelift editions of 650 twins. A similar phenomenon can also be seen in case of top selling Classic 350, wherein sales have declined by -13.75%. As compared to 41,766 units sold in February last year, sales are down to 36,025 units in February 2021. Next-gen Classic 350 is also expected to be launched soon.
Of these, it is the 650 Twins which are expected to be launched first. This will be a minor facelift, which will come with new colour options, tubeless tyres, alloys, tripper navigation, etc. It is likely that the new 650 Twins are launched this month. Classic 350 new gen is expected to be launched next month, in April 2021.
650 Twins facelift key updates
Updates on 650 twins facelift versions will be largely cosmetic in nature. It could be something similar to the updates introduced with 2021 Himalayan that was launched earlier this year in February. As may be recalled, 2021 Himalayan has new colour options, some mild visual improvements, tan coloured seat, and Tripper navigation.
Image for reference. Credit – Royal Enfield
Talking about 650 twins facelift, the motorcycles could get new colour options similar to the ones available in Italian market. Leaked images had revealed seven new colour options for Interceptor. Out of these, colour options of Baker Express, Glitter and Dust and Orange Crush are already available with the existing variant.
For Continental GT, five colour options were revealed – GT Red, British Racing Team, Cookies and Cream, Venture Black and Blue and Mister Clean. The last one is already available with existing Continental GT.
It is possible that Royal Enfield may introduce some minor visual updates for 650 twins. Some features may also be updated based on consumer feedback. In terms of functionality, 650 twins facelift versions are expected to be equipped with Tripper navigation system.
Tripper navigation was first introduced with Meteor 350 and recently with updated Himalayan. It’s quite useful, as it does away with the need to use the smartphone screen to access turn-by-turn navigation. Tripper is expected to be standard equipment on most of the upcoming new / updated Royal Enfield motorcycles.
650 Twins engine specs
650 twins facelift will continue using the same engine as earlier. The 648cc air-cooled parallel-twin motor is capable of delivering 47 bhp of max power at 7150 rpm and 52 Nm of peak torque at 5250 rpm. This is mated to a 6-speed gearbox, integrated with slipper clutch.
With the updates, one can expect a slight bump in prices of 650 twins facelift versions. Existing Interceptor 650 is available from Rs 2.54 lakh to Rs 2.91 lakh whereas Continental GT is priced in the range of Rs 2.69 lakh – Rs 3.07 lakh. More