Royal Enfield

Royal Enfield 650
Royal Enfield reports growth in domestic sales and exports in January 2020

Royal Enfield has reported 5 percent YoY growth for total sales in January 2021. Sales is up at 68,887 units, up from 63,520 units at volume gain of 5,367 units. FY21 YTD sales is reported at 4,76,633 units at 20 percent decline from 5,96,609 units for the comparable 10 months in FY20. Volume loss stood at 1,19,976 units.
While Royal Enfield’s dominance in the 350cc segment in the domestic market is largely unchallenged, theres’s been some recent competition. Honda CB 350 was launched in recent months, and the brand is likely to launch a CB 350 based cafe racer in the next fortnight.
Royal Enfield exports in January 2021
For January 2021, exports account for 4,515 units, up at 103 percent from 2,228 units at volume gain of 2,287 units. Export volumes more than doubling last month is good news for the manufacturer.
In recent months, the brand has refocused its export goals, and is on a quest to be recognised as a top business house in the mid-size segment (250cc -750cc). FY21 YTD exports is down 17 percent at 28,192 units from 33,776 units at volume loss of 5,584 units.
Royal Enfield Sales Jan 2021
On the export front, Royal Enfield has open its maiden store in Japan last month. Having appointed PCI Co as its distributor, the manufacturer now sells five of its motorcycles – Bullet 500; Classic 500; Himalayan (411cc); Int 650; and Continental GT 650 from its Suginami store in Tokyo. On this front too Honda is likely to put forward strong competition. Honda recently launched the CB350 in Japan.
Royal Enfield domestic sales YTD FY21
Domestic sales last month stood at 64,372 units at 5 percent growth from 61,292 units. Volume gain stood at 3,080 units. Of total sales, domestic sales accounted for 93.45 percent, and exports at 6.55 percent. MoM domestic sales fell by 1.71 percent. Volume loss stood at 1,120 units, down from 65,492 units.
MoM exports grew by 28.89 percent. Up at 1,012 units from 3,503 units exported in December 2020. MoM decline is marginal at .16 percent at loss of about 100 units, down from 68,995 units. YTD FY21 domestic sales decline is reported at 20 percent, down at 4,48,441 percent, down from 5,62,833 units. Volume loss stood at 1,14,392 units.
Of this, it’s the 350cc segment offerings that contribute to a lion’s share of domestic sales. The segment has in recent weeks benefited from the introduction of its Meteor motorcycle.
This isn’t the only 350cc segment offering the manufacturer has been readying over months. There’s the likelihood of what’s now commonly known as the Hunter roadster to be launched soon. More

Royal Enfield Bullet 350 Forest Green
Royal Enfield currently has three products in the 350cc category including Meteor 350, Classic 350 and Bullet 350

Royal Enfield launched the BS6 compliant Bullet 350 almost a year back. Offered in two trims- Standard and ES (Electric Start), Bullet 350 has been the longest running motorcycle in the world which has been in production since 1932. The Standard trim is offered in three colour options- Black, Phoenix Black and Silver.
Now, the Chennai-based bikemaker has reintroduced Forest Green colour option on its entry-level motorcycle after a brief spell of absence. The ES variant is still available with Royal Blue, Jet Black and Regal Red colour options. No mechanical or styling updates have been introduced on the bike.
Design
Forest Green colour option has been made available at a price of Rs 1.33 lakh (ex-showroom). Design elements of the bike include an exhaust pipe and muffler laced with chrome, circular headlight with chrome surround, single-piece seat, single-piece tubular handlebar, rectangular taillamp, chrome turn indicator housings and mirrors, etc.
Mechanical Details
Coming to its hardware setup, it is built on a single downtube frame which is suspended on 35mm telescopic forks at front and five-step adjustable preload twin-shock absorbers at rear. Stopping power comes from a 2-Piston caliper with a 280 mm disc brake at front and 153 mm drum brake at front and assisted by single-channel ABS. The bike rides on 19-inch spoked wheels wrapped around by tubed tyres.
Royal Enfield Bullet 350 Forest Green
Bullet 350 draws its powers from a 346cc single-cylinder air-cooled UCE engine which generates 19.2 bhp at 5,250 rpm and 28 Nm of peak torque at 4,000 rpm. This unit is mated to a 5-speed gearbox and returns a claimed fuel efficiency of 37 kmpl.
However, in the coming time, this powertrain is set to be replaced by the new 349cc single-cylinder unit which made its debut in Meteor 350 a few months back. The new engine generates an output of 20.2 bhp and 27 Nm of peak torque.
Upcoming motorcycles in Royal Enfield’s armoury
After an update, the Bullet will also be underpinned by the new J platform which will form the base for all future Royal Enfield 350cc models. The brand is expected to feature at least four products in the 350cc retro classic motorcycle category. This includes Meteor 350, Classic 350, Bullet 350 and Hunter 350 which was recently spied testing.
Like most other automotive brands in India, Royal Enfield too underwent a lull period for nearly two years. However, things have started to show promise post Covid-19 induced lockdown with an increase in demand for personal mobility. The company announced a few months back that it will launch four models every year for the next seven years in order to solidify its position in the mid-displacement category of motorcycles. More

Royal Enfield Japan Store
Royal Enfield expands its global mid-sized motorcycle segment (250-750cc) presence by entering Japan

Royal Enfield has announced the launch of its first standalone, flagship Store in Tokyo. With this, operations in Japan commence. The store is located in Suginami-Tokyo and has on display a wide range of Royal Enfield motorcycles.
This strategic announcement is in line with Royal Enfield’s quest to grow its international business in the global mid-sized motorcycle segment (250-750cc). It’s Tokyo entry further strengthens Royal Enfield’s resolve in South East Asia.
Vinod K Dasari, CEO, Royal Enfield said, “At the heart of everything we do, lies the fundamental experience of life that is authentic and real, and with that ideology we have not just pioneered and led, but also expanded the mid-size segment in India and across the world.”
Royal Enfield sees the same opportunity in Japan. A nation with a huge commuter base that looks forward to upgrading to a motorcycle that enables the pursuit of exploration, and is accessible and practical enough for daily riding. Japan no doubt proves itself as an evolved motorcycling ecosystem built on a matured riding culture.
Royal Enfield Japan Store
Royal Enfield’s distributor, PCI Co
Vimal Sumbly, Royal Enfield’s Head of Business – APAC markets, unveiled an ambitious outlook “Royal Enfield has become a very important player in the global mid-size motorcycle market by re-inventing this space with motorcycles that are evocative, engaging and great fun to ride. We are delighted to be formally entering Japan, which happens to be one of the key motorcycling destinations for avid motorcyclists around the world.”
The endeavour is made possible through Royal Enfield’s distributor, PCI Co. Ltd. Royal Enfield is keen on building a bigger, more exciting motorcycle community in Japan. The motorcycle manufacturer plans for ambitious business growth and expansion in Japan, backed by best customer service and experience.
Royal Enfield motorcycles line-up for Japan
Royal Enfield has made its Japanese market entry with five of its motorcycles to introduce both its single-cylinder, and twin cylinder engines. The product portfolio includes Bullet 500; Classic 500; Himalayan (411cc); Int 650; and Continental GT 650.
Royal Enfield Japan Store
Having exercised its dominance in the mid-size segment for decades, Royal Enfield has in recent years set it’s target in international markets. In India it’s the 350cc segment that has been a winner for Royal Enfield. Overseas markets is where Royal Enfield is trying to strengthen its above 400cc market. With Japan being the manufacturer’s newest market addition. More

Royal Enfield Modified 3 Wheeler
While most Royal Enfield aftermarket modifications are tasteful in design, this one is very functional as well

Royal Enfield Bullet holds a special place in the hearts of Indian motorcyclists and it is by far the longest-running and one of the highest-selling motorcycles in India. The brand itself is known to build class-leading mid-segment retro motorcycles which are well-known for their touring capabilities.
Another space where Royal Enfield bikes are extremely popular is in the aftermarket industry as almost all its products offer a range of customisation options. However, the latest case of modified Bullet 350 is surely out of the box and is worth getting noticed. A senior citizen who is also a Royal Enfield aficionado has converted into a Trike, a three wheeler.
A video of the same has been uploaded on YouTube channel by NCR Bikerz which shows the bike in detail. The vlogger on his way to Delhi spots this customised Bullet and requests the owner to spend a few minutes on this side discussing the modifications on the motorcycle.
The unique looking three-wheeler Bullet is being used by an elderly couple. Entire design of the bike has been modified into a trike based upon a Bullet 350 ABS.
The owner was on a road trip along with his wife on their modified Royal Enfield Bullet 3 wheeler
Modifications Incorporated
The owner had this bike specifically designed for his purpose and has been factory built. The bike has retained its stock headlamps, turn indicators, suspension setup, wire-spoked wheels and disc brakes. Finished in glossy silver, frame of the Bullet here has been heavily altered and redesigned to look like a trike.
This modified Bullet is a lot wider than the regular bike. Fuel-tank of the bike is now sitting at the right side of the rider instead of front which makes it more convenient for refuelling.
Additionally, the engine has been mounted on the right-hand side beneath the fuel tank. Since it is a trike, the rider does not have to put his legs around the fuel tank, instead he sits comfortably on a specially built seat on the left-hand side. The gear lever has also been repositioned. It can be shifted via the controls on switchgears on the handlebar instead of near the footpegs.
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Price of modification
Since it is a trike, it rides on two wheels at rear which are connected to the engine on right side of the trike using the stock chain and sprocket setup. Pillion, in this case, the rider’s wife, is seated comfortably at the back facing the rear.
On being asked about the cost of building this modified Bullet, the gentleman replied that the entire bike set him back by almost Rs 3 lakh. He paid Rs 1.75 lakh on-road for the Bullet 350 ABS and had to shell out nearly Rs 1.25 lakh for the customisation job.
No changes have been made to its mechanical setup. It is still powered by a 346cc single-cylinder UCE engine which puts out 19.2 bhp and 28 Nm of peak torque and is paired to a 5-speed gearbox. Such modifications not only look unique but also prove to be utilitarian as well. More

New Royal Enfield Classic
Royal Enfield reports 35 percent increase in domestic sales and 82 percent high exports in the past month

Royal Enfield has revealed their sales figures for December 2020. In the past month, Royal Enfield recorded its highest sales figure of the year. The company sales stood at a total of 68,995 units including 63,580 units of the Meteor 350 and Classic 350 and 5,415 units of the 650cc twins.
It may be seen from the accompanying tables that there was positive growth both in terms of domestic sales and exports. In domestic markets, sales stood at 65,492 units in December 2020, a growth of 35 percent over sales of 48,489 units in December 2019. The bike-maker also registered an 82 percent increase in exports which stood at 3,503 units in the past month, up from 1,927 units in December 2019.
Domestic sales commanded by 350cc models
Royal Enfield has noted outstanding demand for its bikes in the 350 cc segment. The Classic 350, Bullet 350, newly launched Meteor 350 and the Electra 350 commanded its domestic sales list. The 650 Twins and the Himalayan also added a small portion to sales figures.
Sales of the Classic 350 increased 35.03 percent to 39,321 units in the past month, up from 29,121 units sold in Dec 19. The new Meteor 350, launched in India in November 2020, has seen sales of 3,569 units in Dec 20 while Electra 350 sales surged 34.45 percent to 4,878 units, up from 3,628 units sold in Dec 19.
Royal Enfield Domestic Sales Breakup Analysis Dec 2020
Royal Enfield MoM sales were up 10.35 percent as against 59,084 units sold in Nov 20. MoM sales of the Classic 350 dipped marginally as did sales of the Himalayan while sales of the Bullet 350, Electra 350 and that of the 650 Twins ended on a more positive note.
Royal Enfield Exports Dec 2020
The Royal Enfield Himalayan was the most exported model in the company lineup and this model noted an increase both in terms of YoY and MoM exports. Exports of the Himalayan in Dec 2020 rose exponentially by 260.30 percent to 1,207 units, up from 335 units exported in Dec 19. MoM exports increased by 20.22 percent as compared to 1,004 units exported in Nov 20.
The 650 Twins and Classic 500 also noted increased exports in Dec 20, up 55.34 percent and 75.41 percent respectively in YoY basis while MoM exports dipped not only where these two models were concerned but also in the case of the Meteor 350 and Electra 350.
Royal Enfield Exports Breakup Analysis Dec 2020
Royal Enfield 2021 Plans
Royal Enfield has a series of upcoming launches in the months ahead. These launches were originally planned for the past year but the pandemic situation had delayed plans. Later this year will see launch of the 650 Twins with alloy wheels.
Ahead of that, they will launch facelifted Royal Enfield Himalayan with new colour options and a Tripper Navigation System. Royal Enfield is also set to introduce new gen Classic 350 and an Interceptor 650 based, smaller, premium Interceptor 350/Hunter, could also be introduced this year. A new cruiser 650, Classic / Meteor 650 is also in the making. More