Royal Enfield

New Royal Enfield Classic. Image – SuriThe Royal Enfield 350cc bikes – Classic, Meteor, Bullet and Electra commanded domestic sales list for March 2021
Royal Enfield domestic sales increased 90.05 percent, exports noted an 84.83 percent increase. Total domestic sales stood at 60,807 units, up from 31,996 units sold in March 2020 while exports increased from 3,184 units shipped in March 2020 to 5,885 units exported in the past month.
RE Domestic Sales
In domestic markets, the Chennai based automaker noted higher demand for its 350cc bikes that include the Classic, Meteor, Bullet and Electra. Each of these posted high growth particularly so in the case of the Bullet 350. At the top of the charts was the Classic 350 with a 52.12 percent share.
Sales in March 21 stood at 31,694 units, up 30.41 percent over 24,304 units sold in March 20. Such is the attention that the automaker pays to the Classic 350 that it has planned a major mechanical overhaul with its new update slated for launch in the coming weeks.
RE Meteor 350 is offered in three variants – Fireball, Stellar and Supernova, was at No. 2 in terms of domestic sales. March 21 sales stood at 10,596 units. The Meteor 350 was launched in India last year and hence cannot be compared in terms of YoY sales.
RE Domestic Sales Breakup – March 2021
Noting the highest percentage increase was the RE Bullet 350 with 286.64 percent increase in domestic sales to 9,693 units, up from 2,507 units sold in March 20 while the bike currently commands a 15.94 percent share in the company lineup.
Another offering in the 350cc segment, the Electra 350 also noted higher domestic sales last month. Sales which had stood at 3,160 units in March 20 increased 55.51 percent to 4,914 units in March 21. Lower down the domestic sales list was the Himalayan at No. 5 and 650 Twins at No.6. Both these models experienced sales growth to the extent of 121.73 percent and 167.72 percent respectively.
Royal Enfield Exports
The two models that were most in demand in global markets were the Himalayan and 650 Twins. Himalayan exports surged 249.72 percent to 1,857 units in March 21 up from 531 units exported in March 20. However, comparing exports with that of March 20 is not a fit yardstick, considering that was the month that the Pandemic struck, causing much upheaval in terms of production, sales and exports.
RE Exports Breakup – March 2021
Demand for the 650 Twins in global markets increased but only marginally by 6.01 percent to 1,764 units in March 21, up from 1,664 units exported in March 20. The company commenced exports of the Meteor 350 of which 890 units were shipped while the Classic 500 noted a 22.52 percent increase in exports to 691 units.
The Classic 350 featured 5th on the list of exports with 679 units exported in the past month up 87.57 percent over 362 units exported in March 20. The company now plans the new-gen Royal Enfield Classic 350 which will go on sale in the coming months. It will receive a new chassis, revised engine and better handling facilities as compared to its outgoing counterpart. De-growth was reported in the case of the Electra 350 and Bullet 500 of which only 3 and 1 units were exported respectively. More

Image – GauravRoyal Enfield Classic 350 is the most sold 350cc motorcycle in India, new generation model expected in a few weeks
The retro-style classic segment of motorcycles once was clearly dominated by Royal Enfield. It still does command the space thanks to a loyal fanbase and a wide range of products in this space. However, in recent times it has faced stiff competition from new offerings from Honda, Benelli and Jawa.
Domestic Sales
In the 350cc segment, the Chennai-based bikemaker still enjoys a monopoly since it has three offerings against the one offered by Honda. A total of 61,201 motorcycles were sold in this space last month against l29,971 units sold in March last year that resulted in YoY growth of 104.20 percent even though MoM sales declined by 6.47 percent. Sales of Jawa and Benelli are not available.
The segment was spearheaded by Royal Enfield Classic 350 with as many as 31,696 units sold in March this year. The figures stood at 24,304 units in March last year and 36,025 units in February this year.
This resulted in YoY growth of 30.41 percent and a decline in MoM sales by 12.02 percent. Its sibling Bullet 350 managed to rake in 9,693 units last month against the previous month’s 11,044 units resulting in an MoM decline in sales by 12.23 percent.
350cc Motorcycle Sales March 2021
New Entrants- Meteor 350, CB350 Show Growth
However, the longest-running motorcycle in production registered a massive YoY growth of 278 percent since it sold 2,507 units in March last year. The electric start version of Bullet, formerly known as Electra, recorded sales of 4,914 units that resulted in YoY growth of 55.51 percent and MoM decline of 24.1 percent. The company’s latest cruiser offering Meteor 350 registered sales of 10,596 units in March this year.
In February 2021, the motorcycle witnessed sales of 8,624 units thus translating to an MoM growth of 22.87 percent. The list was rounded off by Honda’s latest roadster CB 350 in two forms- H’Ness and RS with a cumulative sales of 4,302 units. In comparison, the Japanese brand sold 3,268 units in February this year resulting in an MoM growth of 31.64 percent.
Exports
As far as exports are concerned, a total of 1,722 motorcycles from this segment were shipped to overseas countries. In comparison, last year during the same month, this figure stood at 416 units whereas this year in February, the numbers stood at 1,572 units. Therefore, it resulted in YoY growth of 75.84 percent and an MoM growth of 9.54 percent.
350cc Motorcycle Exports March 2021
Meteor 350 recorded the highest exports of 890 units which translates to an MoM of 383.70 percent. With 679 units dispatched abroad, Classic witnessed the highest YoY growth of 87.57 percent, however, its MoM sales declined by 38.66 percent. Honda shipped only 150 units of CB350 thus recording an MoM sales decline of 44.44 percent. More

Royal Enfield Modified By Neev MotorcyclesBarring the engine-gearbox assembly, all components of this custom-built motorcycle have been handcrafted
When it comes to aftermarket customisation in motorcycles, no one can beat Royal Enfield as a brand. The company builds motorcycles that are known to last long and strong hence are the favourites among folks in the aftermarket industry. Here is another case of a Royal Enfield bike being modified into something tasteful.
A Royal Enfield 500cc model, has been modified into a naked streetfighter cum cafe racer. Dubbed ‘Yoddha’ which stands for warrior in Hindi, the bike has been custom built by Neev Motorcycles based out of New Delhi. Going by first impressions, Yoddha stays true to its name.
Royal Enfield Modified By Neev Motorcycles
The key area of focus is the modified design which is an original piece of work by Navneet Suri, Lead Designer & Founder of Neev Motorcycles. For starters, all body panels from the donor motorcycles have been pulled down and replaced by new custom-built components. The side panels are in the form of an armour shield bolted to the mainframe with graphics of a skull on the background of two crossed swords emphasizing on its bad-ass and aggressive nature.
Custom Design
Speaking of the mainframe, the chassis and swingarm assembly has been custom built from scratch to add a touch of novelty to its style. Makers have made use of a custom paint job comprising a combination of matte black and silver flames/pinstripes that makes the bike a sure head-turner in the crowd.
Royal Enfield Modified By Neev Motorcycles
Elaborating on the styling, the front end features after-market twin headlights and the sides are graced by a sharp-looking fuel tank with a warrior graphic on top of it. It gets a single-piece saddle only accommodating the rider.
Royal Enfield Modified By Neev Motorcycles
The workshop has made use of a custom straight handlebar that has been blacked out. Exhaust setup has been made out of stainless steel while the free-flowing M4 muffler has been finished in raw glass wool fibre.
The front fender has also been chopped off to accommodate new tyres. The rear section has also been completely chopped off. All in all, design components such as fenders, body panels, swingarm, seat, fuel tank, belly pan and exhaust are handcrafted aftermarket components.
Royal Enfield Modified By Neev Motorcycles
Changes in hardware
Cycle parts of Yoddha are also starkly different from the stock Royal Enfield motorcycle. The hand-built swingarm assembly houses 17-inch front and rear wheels with black spoked alloy shod by tyre profiles of 190/50 and 110/60 respectively.
The stock conventional telescopic forks at front have been replaced by forks while the rear retains a mono-shock. Specifications regarding barking haven’t been revealed but it looks like the front is taken care of by a 300mm disc with 4 piston caliper while a 230mm disc at rear aids stopping duties.
Switchgear on the handle has been retained, although rearview mirrors have been removed. In terms of its powertrain as well, there is no mention of any changes. Hence we can assume that the 500cc single-cylinder motor paired to a 5-speed gearbox delivers the same output figures. More

Image for reference. Credit – Vimal SumblyThe RE Meteor 350 was launched in India in Nov 2020, made its way to European markets in Dec 2020 and has now entered the US
Royal Enfield had launched the Meteor 350 in India in November 2020. In India, the motorcycle has been averaging sales of 8k units a month. Waiting period is high, as bookings numbers continue to rise. The Royal Enfield Meteor 350 has also made its way to global markets and has now been introduced in the US.
The RE Meteor is offered in three variants of Fireball, Stellar, and Supernova and priced from USD 4,399 that converts to Rs.3.28 lakhs for the Fireball variant. Price of the Stellar variant is about Rs 3.6 lakh and that of the top of the line Supernova variant is about Rs 3.75 lakh.
In India, these variants are priced in the range of Rs 1.84 lakh to Rs 1.93 lakh. Prices are on the higher side in the US, because there is import duty added. RE motorcycles sold in the US are exported from India as CBUs.
Key Features of Royal Enfield Meteor 350
The Meteor 350 borrows some styling cues from the now discontinued Thunderbird 350 and 350X. It gets Tripper Navigation system as one of its major highlights and is the first model in the company lineup to receive this feature. Tripper Navigation is a small screen situated next to the instrument cluster which allows customers to connect their smart phone via Bluetooth and via the RE mobile App to take advantage of turn by turn navigation.
Royal Enfield Meteor 350
On board features also include retro styled head lamp with an LED ring, side turn indicators, a tear drop shaped fuel tank, comfortable seat for a more relaxed ride position and alloy wheels. Ergonomics are enhanced with high set handle bars, forward set foot pegs and a low slung seat.
Like the Thunderbirds, the Meteor 350 rides on 19 inch front and 17 inch rear alloy wheel fitted with tubeless 100 section front and 140 section rear tubeless tyres. It gets a kerb weight of 191kgs, thus making the Meteor 350 lighter than the Thunderbird 350X by around 6 kgs.
Engine Specs
Power and performance on the Meteor 350 come is via a new 349cc, air cooled, SOHC, 2 valve motor with fuel injection. The engine makes 20.4 hp power at 6,100 rpm and 27 Nm torque at 4,000 rpm mated to a 5 speed transmission. Suspension is via 41 mm telescopic front fork with twin 6 stage preload adjustable shock absorbers at the rear. Braking is handled via 300mm front disc and 270mm rear unit with dual channel ABS offered as standard.
In terms of competition in India, the RE Meteor 350 contends with the Honda H’Ness CB350, Jawa Perak, Benelli Imperiale 400, Honda CB350RS and the Bajaj Dominar 400. In a similar price range competition also includes Suzuki Gixxer SF 250 and KTM 200 Duke. More

Royal Enfield Classic 350Royal Enfield recently updated its lineup with facelifted models of Himalayan and 650 Twins- Interceptor 650 and Continental GT 650
What seems to be a parallel phenomenon spreading across the automotive industry, Royal Enfield became the latest auto manufacturer to increase prices of its models at the start of a new financial year. The increase in prices varies according to different models and their variants on offer.
The updated prices will be applicable with immediate effect. This is the second price revision this year after the bikemaker recently hooked prices of all its models earlier in January. Other than the revised price, there are no updates made to the motorcycles at any level.
Classic, Bullet, Meteor price hike
Starting with the brand’s best-selling model, Classic 350 is now costlier by up to Rs 5992. Price hike varies according to colour options available.
The Standard single-channel ABS variant of the retro motorcycle is now priced at Rs 1,72,466 against the last month’s price of Rs 1,67,235. The dual-channel ABS variants are now offered between a price range of Rs 1,80,880 and Rs 1,98,600 (all prices are ex-showroom).
Royal Enfield Classic 350 Price Hike April 2021
Royal Enfield Bullet is the longest running motorcycle in production in the whole world. The classic bike has also witnessed a substantial hike in its prices in the range of Rs 7,000 to Rs 13,000 depending on the variant.

Model
New Price
Old Price
Difference

Bullet 350
Rs 1,40,828
Rs 1,33,446
Rs 7382

Bullet 350X KS
Rs 1,34,347
Rs 1,27,279
Rs 7068

Bullet 350X ES
Rs 1,55,480
Rs 1,42,890
Rs 12590

Meteor 350
Rs 1,84,319 – Rs 1,93,679
Rs 1,78,744 – Rs 1,93,656
Rs 6000 (approx.)

Bullet is now retailed at a starting price of Rs 1,40,828 and goes up to Rs 1,55,480. Prior to the latest price revision, Meteor 350 had been offered at a price between Rs 1,78,744 to Rs 1,93,656 and now it will be retailed at a price range of Rs 1,84,319 and Rs 1,93,679 (all prices are ex-showroom).
Mechanical Specifications
Both Bullet 350 and Classic 350 are powered by the same 346cc, single-cylinder, air-cooled, fuel-injected motor that produces 19.2 bhp and at 5,250rpm and 28 Nm of peak torque at 4,000rpm. This unit is mated to a 5-speed gearbox. Both motorcycles also share the same hardware configurations that consist of a single downtube chassis suspended on conventional telescopic forks at front and dual shock absorbers at the rear.
On the other hand, Meteor 350 has a whole new set of mechanicals that feature a new powertrain and new underpinnings. The cruiser draws its power from a 349cc, single-cylinder, air-cooled, long-stroke motor that is paired with a new 5-speed gearbox.
This unit is capable of generating 20.2 bhp and 27 Nm of peak torque. It is built on a new J platform while the suspension setup consists of telescopic forks at front and twin-sided shock absorbers at rear. The same configurations will be present in the new-gen Classic 350 which is likely to make its debut in a couple of months. More