Royal Enfield

Image – Throttle 98Royal Enfield sold 20,073 units in domestic markets while exports stood at 7,218 units in May 21
Royal Enfield has noted growth in terms of both domestic sales and exports in May 2021 when compared to that of May 2020. Total domestic sales stood at 20,073 units in the past month, up 8.92 percent over sales of 18,429 units in May 20. However, when comparing MoM sales, there was a decline of 58.86 percent as against 48,789 units sold in April 21.
Royal Enfield Domestic Sales
Despite both YoY and MoM de-growth, it was the Classic 350 that maintained a top spot in domestic markets with 9,239 units sold in May 21, down from 10,033 units sold in May 20 and from 23,298 units sold in April 21. Though noting lower demand, the company is set to herald in the new Classic 350 which is expected to go on sale next month and will sport a 349 cc single-cylinder OHC engine.
RE Bullet 350 was at No.2 in domestic sales with 4,557 units sold last month, down from 6,145 units sold in May 20. This related to a difference of 1,588 units and de-growth of 25.84 percent YoY. MoM sales of the Bullet 350 were also 54.01 percent lower as compared to 9,908 units sold in April 21.
Of the Meteor 350 and Electra 350, the company sold 3,375 units and 2,112 units respectively in May 21. 0 units of the Meteor 350 were sold in May 20 as the model was introduced later last year while Electra 350 sales increased 59.64 percent over 1,323 units sold in May 20.
Royal Enfield Sales Breakup May 2021
Both the models showed a significant MoM de-growth from 7,844 units and 3,631 units sold in April 21 respectively. It was solely due to the growth of Electra 350 sales of 2,112 units in May 21 over sales of 1,323 units in May 2020 that led the company to YoY growth in domestic markets.
YoY and MoM de-growth was also noted in the case of the RE Himalayan and 650 Twins. Himalayan suffered the maximum de-growth of 83.55 percent from 2,815 units sold in April 21 to 463 units sold in the past month.
Royal Enfield Exports
Royal Enfield exports, which grew 955.26 percent on a YoY basis and 0.08 percent MoM saw each of its models post higher sales except for the Classic 350 which noted a de-growth in MoM sales. The Meteor 350 was in a top spot with 2,884 units sold in the past month with a 152.32 percent MoM growth as compared to 1,143 units sold in April 21. The export market share of Meteor 350 also increased to 39.96 percent in May 21 from 25.35 percent held in April 21.
Royal Enfield Exports Breakup May 2021
650 Twin exports were at 1,902 units in May 21, up 418.26 percent over 367 units shipped in May 20. In April 2021, Royal Enfield sold a total of 1,046 units of the Interceptor 650 and Continental GT650, relating to a MoM growth of 81.84 percent.
Even as the RE Himalayan showed a 921.43 percent in YoY sales to 1,430 units, up from 140 units sold in May 20 and a 2.29 percent MoM growth as compared to 1,398 units sold in April 21, it was the Classic 350 that noted the maximum export growth which stood at 1,242.86 percent. Exports of the Classic 350 increased to 564 units in May 21, up from 42 units shipped in May 21, However, MoM sales dipped 22.10 percent as against 724 units sold in April 21.
Increased exports were also noted in the case of Classic 500 and Bullet 500, thus taking total exports of Royal Enfield to 7,218 units in May 21, up from 684 units in May 20 and 4,509 units in April 21. More

Royal Enfield INT 650 customized as a scrambler
Customized Interceptor 650 has the looks and aptitude for some exhilarating off-road fun
In addition to domestic market, Royal Enfield 650 twins have emerged as popular options in several global locations as well. The twins are also preferred for customization projects. Glimpses of the latest mod job with Interceptor 650 come from far far away Argentina. This time the bike gets transformed into a rugged looking scrambler. This project has been executed to perfection by leading custom motorcycle builders STG Tracker.
Interceptor 650 scrambler design and features
Overall styling of this custom Interceptor 650 scrambler looks familiar to that of Triumph scramblers. To ensure that the essence of Royal Enfield is not lost, the bike modifiers have retained key components such as the round headlight, fuel tank and frame. And of course the engine has been left untouched as well.
The list of changes is pretty long and includes block patterned knobby tyres. These will ensure that much needed traction on dirt roads and slush. At the front, the stock fender has been removed and replaced with a custom raised fender in metallic shade. Vital parts have been given enhanced protection, for example, the headlight that gets a metallic mesh grille.
Similarly, a large bash plate has been installed at the bottom to protect the engine. The bash plate has perforated design theme with small holes that compliments the bike’s rugged character.
Royal Enfield INT 650 customized as a scrambler
Another notable change is the custom side mounted exhaust system. This is wrapped in a metallic heat shield that has the same styling as the bash plate. At first glance, these are the features that immediately grab your attention.
In other changes, the customized Interceptor 650 gets custom tail light and minimalistic tail section. The custom seat also looks classy in its tan leather finish. As compared to the stock version, this custom bike looks taller. This is likely due to the raised suspension as well as knobby tires.
No engine tweaks
The stock engine has been left untouched in this customization project. The 648cc, parallel twin, single overhead cam, air/oil-cooled unit is capable of generating 47 bhp of max power at 7150 rpm and 52 Nm of max torque at 5250 rpm. It is mated to a 6-speed constant mesh transmission.
Royal Enfield Interceptor 650 utilizes a tubular steel frame with bolted trussing. Suspension system comprises standard front forks and twin coil-over rear suspension. Braking duties are performed by 320 mm disc at the front and 240 mm disc at the rear. Dual-channel ABS is offered as standard. More

Royal Enfield 650 Sultan By Neev MotorcyclesAlthough Covid-19 has led to disruptions of operations at many levels, Royal Enfield is still confident to launch multiple new models in FY2022
Despite the advent of many brands in the middleweight classic roadster segment in India, Royal Enfield remains the undisputed leader in this space. This has not only got to do with its massive consumer base across the country but also its sizeable production capacity, retail and service network and reliable supply chain management.
However, the outbreak of Covid-19 pandemic has disrupted operations at every level. Despite the ongoing crisis of the pandemic, Royal Enfield is confident of making FY2021-22 an eventful fiscal year with numerous new model launches. In an interaction with Moneycontrol, Royal Enfield CEO, Vinod Dasari, shed some light on the company’s upcoming launches.
Production Affected due to Covid-19
Despite the disruptions, Dasari announced that the company has planned some very big launches for the current financial year. He further added that even if the company does not receive any new bookings, it has enough backlog orders to clear which will keep the assembly line moving for at least the next 2-3 months.
Due to the outbreak of the second wave of novel coronavirus, production has been halved although full-scale production is expected to resume in the coming few days. Late last year, the Chennai-based bikemaker announced that henceforth it will be launching as many four models (new and upgraded) every year which meant one new launch every quarter.
Royal Enfield registers new name – SCRAM
Despite all constraints, the company intends to stick to this claim, however, Dasari admitted that the launch timeline of the products might be deferred by about a month. In Dasari’s own words, “This year will probably see the highest number of new models that are ever seen from Royal Enfield in a year”.
Future RE models
Since November last year, Royal Enfield has launched one brand new model in the form of Meteor 350 and updated three others including Himalayan, Interceptor 650 and Continental GT 650. The brand’s next big-ticket launch is expected to be the new-gen Classic 350 which will be based on the J architecture as Meteor. Along with this, the company has planned a couple of 650cc models including a cruiser and a classic roadster.
The manufacturer is also reportedly developing a new scrambler based on the same 650cc parallel-twin chassis. The company recently filed a trademark for the same called ‘Scram’.
Another crucial new model slated to launch in the coming few months is the new roadster which goes by the name ‘Hunter’ and is expected to take on Honda CB350 H’Ness. According to Dasari, all these models are ready to be launched as they have already been in development for 3-5 years.
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Image – Yo RidersJust like other OEMs, Royal Enfield has been experiencing problems across production and retail network
In May 2021 and May 2020, auto manufacturing and sales were impacted due to the pandemic. As compared to May last year when a complete nationwide lockdown was imposed, this time the lockdowns have been imposed in specific areas only. And these lockdowns have come in a staggered manner, which has provided some relief to auto companies.
Royal Enfield YoY growth at 43%
Royal Enfield has reported total sales of 27,294 units in May 2021. This includes domestic sales as well as exported units. Total sales during the corresponding period last year stood at 19,113 units. MoM numbers for domestic market are in the red, as compared to 48,789 units sold in April 2021.
Total sales (domestic sales + exports) during the period April 2021 to May 2021 was 80,592 units. This is a gain of 320%, as compared to 19,204 units sold in the corresponding period last year.
YoY export growth in May 2021 is 956%, up from 684 units in May last year to 7,221 units in May 2021. MoM exports numbers are positive, as compared to 4,509 units exported in April 2021. Exports during the period April 2021 to May 2021 is 11,730 units, which is a growth of 1414%. Exports during the same period last year stood at 775 units.
Royal Enfield Sales and Exports – May 2021
350cc motorcycles dominate
More than 80% of the total units sold and exported comprised 350cc motorcycles. These include Classic, Bullet, Meteor and Electra. Classic 350 is Royal Enfield’s top selling motorcycle in the domestic market. Its sales are usually more than the combined sales of other 350cc Royal Enfield motorcycles.
Classic 350 will soon be launched in its next-gen avatar. It will get a range of updates including visual enhancements and new features. The updated motorcycle will be utilizing a new engine and chassis, which are currently available with Meteor 350. Royal Enfield is also working on other new 350cc motorcycles, as part of its portfolio expansion strategy. One of these is a scrambler motorcycle, which could be launched as ‘Hunter‘.
Sales and exports of 350cc motorcycles during April 2021 to May 2021 were 69,295 units. This is growth of 295%, as compared to 17,543 units sold in the corresponding period last year.
Sales and exports of motorcycles above 350cc were 4,560 units in May 2021. YoY growth is 190%, as compared to 1,570 units in May last year. Sales and exports during the period from April 2021 to May 2021 were 11,297 units. This is an increase of 580%, as compared to 1,661 units sold during the corresponding period last year.
In this segment, Royal Enfield currently offers the Himalayan and 650 twins (Interceptor and Continental GT). Just like 350cc segment, Royal Enfield will introduce new products in this space as well. It includes a 650cc roadster, a scrambler and a cruiser. More

Royal Enfield MeteorRiding high on its growing popularity, Royal Enfield will launch multiple products in coming years
In response to media queries, Eicher Motors Ltd. managing director Siddhartha Lal said that Royal Enfield motorcycles are just as good as products offered by Japanese and German manufacturers. Lal was apparently referring to the latest Royal Enfield motorcycles such as Meteor 350 and 650 Twins (Interceptor 650 and Continental GT 650).
High precision manufacturing process
Lal’s claim has already been proven in a laboratory test. Earlier this year in March, FortNine had carried out a test to measure the impurities present in motorcycles of various brands. The objective was to measure the preciseness of manufacturing process. The better the manufacturing process, the lesser impurities will be there in the engine.
Royal Enfield had topped the test in less than 5 micrometres category. It was at par with BMW and had performed better than other manufacturers such as Honda, KTM, Kawasaki, Yamaha, Triumph, Suzuki and Harley Davidson. In less than 15 micrometres test, Royal Enfield was placed second.
Lal said that the company has extremely rigorous processes in place, which ensures world class quality. He said the company does not take any shortcuts when it comes to development and testing of its motorcycles. These are the reasons that explain why Royal Enfield is ahead of German and Japanese manufacturers in several international markets.
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After-sales service commitment
Customers buying Royal Enfield motorcycles can be assured of dedicated after-sales services. The company had recently launched a global recall program, in which around 2.37 lakh motorcycles were impacted. These were sold in the domestic market as well as global locations such as Indonesia, Thailand, Philippines, Malaysia, New Zealand and Australia.
The recall was announced after the company found the possibility of defective ignition coils in specific batches. It was applicable to motorcycles manufactured and sold during the period from December 2020 to April 2021. The affected motorcycles included Classic, Meteor and Bullet range. It is expected that only around 10% of the motorcycles covered under the recall program would actually require replacement of the faulty coil.
Covid impact
Just like other manufacturers, Royal Enfield sales have been impacted by Covid related disruptions. FY21 sales were 5.73 lakh units, which is YoY de-growth of 13%. Most of these sales came from the company’s 350cc motorcycles. Around 24k units were contributed by Himalayan and 650 twins.
Lal pointed out that Royal Enfield sales have been consistently improving in recent years. Regular improvements have been made in design and product quality, which has boosted sales. Apart from its bestselling 350cc motorcycles, Royal Enfield also leads in 500cc-800cc motorcycle segment. Of the 11,523 units sold in FY21, the 650 twins contributed 10,256 units.
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Royal Enfield Sultan by Neev Motorcycles. Image for reference.
Success of 650 twins has given Royal Enfield confidence to test new products in this space
The 650 twins will soon have more members in the family including a roadster and a cruiser. The latest trademark filing reveals that a 650cc scrambler could also be in the works. The name registered is Royal Enfield Scram, which hints towards a scrambler model. As of now, the status of the trademark registration shows up as ‘Formalities Chk Pass’.
Royal Enfield 650cc scrambler design and features
Test mules of Royal Enfield 650cc scrambler are yet to be sighted. To get an idea about its design, we can probably look at some of the modification projects done in the past. There are not one, but several such projects wherein Interceptor 650 has been modified into a scrambler.
Most of these customizations and digital renderings have received rave reviews from enthusiasts. It may be among the reasons that may have motivated Royal Enfield to start work on the 650cc scrambler project.
Here’s a good example that can provide clues about how Royal Enfield 650cc scrambler could look like. Some of the key features of 650cc scrambler could include round headlamp, minimal bodywork, higher ground clearance, upswept exhaust, spoke wheels, and dual purpose tyres.
Royal Enfield registers new name – SCRAM
Royal Enfield 650cc scrambler engine and specs
To reduce development costs, all Royal Enfield 650cc motorcycles will be using the same platform as that of 650 twins. The platform has received wide appreciation for its superior handling and control. Powering 650cc scrambler will be the 648cc air/oil-cooled, parallel twin motor that is capable of generating 47 hp of max power at 7150 rpm and 52 Nm of max torque at 5250 rpm. It is mated to a 6-speed constant mesh gearbox.
The 650cc platform utilizes a tubular steel frame with bolted trussing. It has standard front forks and twin shocks at the rear. Braking duties are performed by 320mm disc at the front and 240mm disc at the rear. Dual-channel ABS is offered as standard.
As may be recalled, Royal Enfield has initiated a major product offensive. Around 28 new/next-gen products will be launched by 2027. The company currently leads in 350cc segment with more than ninety percent market share. New products will allow Royal Enfield to keep its portfolio refreshed at all times and keep rivals in check.
The 650cc segment also has limited number of products. With the 650cc roadster, cruiser and scrambler, Royal Enfield can cement its position in this space. More