Royal Enfield

Image – MRD VlogsMeteor has emerged as a popular choice, both in domestic as well as international markets
This year has witnessed multiple price hikes by several two-wheeler manufacturers. In most cases, rise in input cost has forced companies to raise prices. Latest announcement comes from Royal Enfield that has increased prices across the range. It includes Classic 350, Bullet 350, Meteor 350, Himalayan, and 650 twins (Interceptor 650 and Continental GT 650).
Meteor 350 price hike
One of the bestsellers in Royal Enfield’s portfolio and a popular choice in 350cc segment, Meteor prices have been hiked by up to Rs 10,048. Starting with the base Fireball variant, the price hike is Rs 9,441. Fireball retails at Rs 1,92,109. Next is Stellar variant, which is priced at Rs 1,98,099. It gets an increase of Rs 9,665. Top-spec Supernova variant is priced at Rs 2,08,084. It gets the highest increase of Rs 10,048. All prices are ex-showroom, Bengaluru.
Among the entire range of Royal Enfield motorcycles, the recent price hike applied to Meteor and Classic range is the highest. For Meteor, price hike is of 4.23% while in the case of Classic, the hike is up to 4.24%.
Bullet 350 price hike
Bullet 350 prices for July 2021 now start from Rs 1.58 lakh as opposed to Rs 1.53 lakh previously for the Silver and Onyx Black option. Price for the Black Bullet 350 has been increased to Rs 1.65 lakh from 1.6 lakh. Prices of the Bullet ES 350 range has been increased to Rs 1.82 lakh. Below are the detailed new prices of Bullet and Meteor 350 range.
Royal Enfield Meteor, Bullet Prices – July 2021
Meteor 350 design and features
Launched last year in November, Meteor 350 was the first in a series of next-gen products to be introduced by the company. The cruiser utilizes a retro design theme, as is evident in the round headlamp and rear view mirrors, teardrop shaped fuel tank and turn signals, round instrument pod and broad rear fenders. Meteor has a comfortable riding stance, making it suitable for both urban commutes as well as long distance touring.
RE Classic 350 Price Hike – July 2021
Another of Meteor’s USP is its vibrant colour options. The variety in paint job allows users to choose the one that best suits their individual tastes. Colour options for Meteor vary based on the variant. In case of Fireball, colour options are Fireball Yellow and Fireball Red. For customers choosing Stellar variant, the colour options include Stellar Blue, Stellar Red and Stellar Black. Supernova variant has colour options of Supernova Brown and Supernova Blue.
Meteor 350 engine
Being a next-gen product, Meteor 350 is equipped with a new J series 349cc, air-oil cooled, SOHC engine. It is capable of generating 20.2 bhp of max power at 6100 rpm and 27 Nm of peak torque at 4000 rpm. It is mated to a 5-speed constant mesh gearbox. The engine has electronic fuel injection, which ensures optimal power delivery at start as well as throughout the rev range. This new engine will also be used by other next-gen 350cc motorcycles that are expected to be launched in the future.
Meteor 350 has a new chassis as well. The twin downtube spine frame offers several advantages such as reduced vibration and better control and handling. The bike has standard 41mm telescopic forks at the front. Rear suspension setup comprises twin tube emulsion shock absorbers with 6-step adjustable preload. Braking duties are performed by 300mm and 270mm disc at the front and rear, respectively. Dual-channel ABS is offered as standard. More

Image – Bullet TowerRoyal Enfield reports domestic sales and exports growth in June 2021
In a backdrop of uncertainty and limited sales opportunities, auto manufacturers have continued to power through. A second wave of Covid 19 pandemic wreaked havoc in the health situation in the country through Q1 FY22. This meant business plans had to be revised, production managed, and keeping out a constant eye on which areas were opening up or closing up for business in a phased manner.
Royal Enfield reports sales of 37,258 units in the upto 350cc segment in June 2021. The company reports 7 percent growth, up from 34,890 units sold in June 2020. In the segment that exceeds 350cc, sales was reported at 5,790 units, up from 3,175 units.
Total YoY sales growth
Royal Enfield reports sales of 37,258 units in the upto 350cc segment in June 2021. The company reports 7 percent growth, up from 34,890 units sold in June 2020. Volume growth stood at 2,368 units. Sales in this segment were led by Classic 350, Meteor 350, Bullet and Electra.
In the segment that exceeds 350cc, sales was reported at 5,790 units, up from 3,175 units. Volume growth stood at 2,615 units at 82.36 percent YoY growth. This segment had the Himalayan and the 650 Twins on offer.
Royal Enfield Sales June 2021
Total sales is reported at just over 43k units at 13 percent growth. Volume growth stands at just under 5k units, up from 38k units. Of this, domestic sales accounted for 83.20 percent of total sales. YoY sales decline stood at 1.9 percent as sales fell to 35,815 units, down from 36,510 units at volume loss of 695 units. Exports grew to 7,233 units, up from 1,555 units at volume gain of 5,678 units.
MoM sales growth
For the quarter just ended, Royal Enfield reported stronger sales in June than the month prior. MoM sales growth was witnessed on all fronts. In the upto 350cc segment, MoM sales growth was reported at 63.89 percent, up from 22,734 units. Volume growth surpassed the 14.5k unit mark.
In the above 350cc segment, sales growth was reported at just under 27 percent. Sales was up at from 4,560 units, at volume growth of 1,230 units. Total MoM sales growth is reported at 57.72 percent. Volume growth stood at 15,754 units, up from 27,294 units. Of this, domestic sales accounts for majority share. MoM sales was up from just over 20k units at volume growth of 15,742 units. Exports remained more or less stable, up from 7,221 units.
Royal Enfield Sales June 2021
Though the company did report MoM sales growth, best month for sales in the quarter just ended was in fact April 2021. At the time, cumulative sales surpassed the 53k unit mark. In March 2021, sales surpassed the 66k unit mark. July is expected to offer a better business environ. More

Royal Enfield 650cc Bobber – ModifiedRoyal Enfield Interceptor is currently priced between Rs 2.74 lakh and Rs 2.95 lakh (both ex-showroom)
If you are into motorcycles, you would probably know that Royal Enfield bikes are the blue-eyed boys of the aftermarket industry. The simple and robust architecture of the motorcycles makes them very popular among modification workshops. The bikes are usually known for their retro-style design and hence provide a number of options for owners and modifiers in terms of modified styling.
Not just in India but Royal Enfield bikes are also famous in overseas aftermarket industries. We have got hold of images of a Royal Enfield Interceptor 650 which has been tastefully modified into a classic bobber. In this case, the aftermarket modification of the bike has been carried out by Hardcore Customs, an auto workshop based out of Cordoba in Argentina.
Custom Bobber Design
Images of the modified Interceptor have been shared on social media. The builder has claimed that the design of this RE Bobber has been inspired by Triumph Bonneville Bobber 1200 and its styling is evidence of it.
The stock Interceptor 650 has undergone several changes both cosmetic and mechanical in order to achieve this look. The motorcycle wears a Lava Orange or Orange Ember custom paint scheme which contrasts nicely with black theme of the rest of the motorcycle.
Royal Enfield 650cc Bobber – Modified
Upfront, it gets a smaller custom halogen headlamp unit with black bezels. Most of the components including front forks, rims and metallic spokes have been painted in black. The custom handlebar is also dipped in black, so are the bar-end rearview mirrors although the instrument cluster from the stock motorcycle has been carried forward. The custom front fender wears a vibrant orange colour.
The frame of Interceptor 650 has been tweaked to give it a Bobber-like styling while the rear subframe has been completely removed for this purpose. While the fuel tank has been carried over from the stock bike, it is now inclined more towards the rear and gets a blacked-out fuel filler cap as well. Since bobbers flaunt a minimalistic design, this modified Interceptor gets only a single side panel which also has been customised.
Change in ergonomics & hardware
The stock has been replaced by a single-seat saddle to make it look like a traditional bobber and gets an LED tail light placed right behind it. Since the seating setup has changed, the rear suspension now gets a mono-shock unit instead of dual shock absorbers. The rear fender has also been customised. Further, the frame, engine gearbox assembly and exhaust pipe and muffler have been finished in black with a semi-matte treatment.
Royal Enfield 650cc Bobber – Modified
Additionally, the rear tyre has been replaced by a fatter rubber which goes with the tradition of classic bobbers and adds to the overall muscular appeal. The ergonomics of the bike have also changed with the footpegs moved slightly forward to offer a more relaxing riding posture. Courtesy of a custom-built swingarm and a raked front suspension unit, wheelbase of the motorcycle has increased.
Interceptor 650 Engine Specs
Due to major changes in its design, many electrical components have been relocated as well. No changes have been made to the bike’s powertrain. Interceptor 650 is powered by a 648cc air/oil-cooled parallel-twin motor that kicks out 47bhp and 52 Nm of peak torque. This unit is paired to a six-speed gearbox with a slipper clutch as standard.

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Image – GAR motercycle and scooters
Royal Enfield will roll out multiple new models for the remaining half of 2021
Royal Enfield is known to provide one of the best sales and support experiences in the Indian auto industry. The bikemaker also has a good reputation for its wide and efficient service network catering to lakhs of consumers. In order to solidify this reputation, Royal Enfield has introduced a new servicing package named Service Care 24.
More Details
This new service package consists of four general services and two engine oil changes. As a complementary to this package, Royal Enfield claims that the first service is free and is not linked with the purchase of Service Care 24 package. The price of this service package has been pegged at Rs 2,499 (inclusive of all taxes).
In case, if any additional repair work is required, a discount of 5 percent on parts and lubrication and 20 percent on labour charge could be availed. However, this offer could be availed only after verification of the motorcycle’s chassis number. Interested customers could buy the Service 24 package by registering themselves on the Royal Enfield official website.
With things heading towards normalcy in a graded manner, at least for now, manufacturers are coming out with new schemes to attract consumers after a period of lull. Further, Royal Enfield is slated to bring out new models in the second half of 2021 which means the company would be catering to a wide range of consumers across the country. This means a potential increase in business from existing as well as new customers.
2021 Royal Enfield Classic 350 with Alloys
New-Gen Classic 350 Specs
The bikemaker’s next big-ticket launch is expected to be the next generation Classic 350 which is likely to hit showrooms in the next few weeks. It will be underpinned by the company’s new J1D architecture which also forms the base of Meteor 350. The company will be ditching the single downtube frame for a twin downtube spine frame while the engine will be used as a stressed member.
2021 Classic 350 will also borrow its powertrain from the new cruiser sibling. It will be powered by a new 349cc single-cylinder air-cooled engine which returns an output of 20.2 bhp and 27 Nm of peak torque. This motor is linked to a new 5-speed gearbox.
The new dual-cradle frame will be suspended on 35mm telescopic forks at front with a travel of 135mm and twin gas-charged shock absorbers with five-step preload adjustability and 80mm travel at rear.
While design-wise there won’t be any radical changes on the new-gen Classic 350, it will certainly boast a couple of more features than the outgoing model. The most notable being a new Tripper Navigation display pod on the instrument console which shows turn-by-turn navigation when paired with the rider’s smartphone. More

Image – Throttle 98Royal Enfield sold 20,073 units in domestic markets while exports stood at 7,218 units in May 21
Royal Enfield has noted growth in terms of both domestic sales and exports in May 2021 when compared to that of May 2020. Total domestic sales stood at 20,073 units in the past month, up 8.92 percent over sales of 18,429 units in May 20. However, when comparing MoM sales, there was a decline of 58.86 percent as against 48,789 units sold in April 21.
Royal Enfield Domestic Sales
Despite both YoY and MoM de-growth, it was the Classic 350 that maintained a top spot in domestic markets with 9,239 units sold in May 21, down from 10,033 units sold in May 20 and from 23,298 units sold in April 21. Though noting lower demand, the company is set to herald in the new Classic 350 which is expected to go on sale next month and will sport a 349 cc single-cylinder OHC engine.
RE Bullet 350 was at No.2 in domestic sales with 4,557 units sold last month, down from 6,145 units sold in May 20. This related to a difference of 1,588 units and de-growth of 25.84 percent YoY. MoM sales of the Bullet 350 were also 54.01 percent lower as compared to 9,908 units sold in April 21.
Of the Meteor 350 and Electra 350, the company sold 3,375 units and 2,112 units respectively in May 21. 0 units of the Meteor 350 were sold in May 20 as the model was introduced later last year while Electra 350 sales increased 59.64 percent over 1,323 units sold in May 20.
Royal Enfield Sales Breakup May 2021
Both the models showed a significant MoM de-growth from 7,844 units and 3,631 units sold in April 21 respectively. It was solely due to the growth of Electra 350 sales of 2,112 units in May 21 over sales of 1,323 units in May 2020 that led the company to YoY growth in domestic markets.
YoY and MoM de-growth was also noted in the case of the RE Himalayan and 650 Twins. Himalayan suffered the maximum de-growth of 83.55 percent from 2,815 units sold in April 21 to 463 units sold in the past month.
Royal Enfield Exports
Royal Enfield exports, which grew 955.26 percent on a YoY basis and 0.08 percent MoM saw each of its models post higher sales except for the Classic 350 which noted a de-growth in MoM sales. The Meteor 350 was in a top spot with 2,884 units sold in the past month with a 152.32 percent MoM growth as compared to 1,143 units sold in April 21. The export market share of Meteor 350 also increased to 39.96 percent in May 21 from 25.35 percent held in April 21.
Royal Enfield Exports Breakup May 2021
650 Twin exports were at 1,902 units in May 21, up 418.26 percent over 367 units shipped in May 20. In April 2021, Royal Enfield sold a total of 1,046 units of the Interceptor 650 and Continental GT650, relating to a MoM growth of 81.84 percent.
Even as the RE Himalayan showed a 921.43 percent in YoY sales to 1,430 units, up from 140 units sold in May 20 and a 2.29 percent MoM growth as compared to 1,398 units sold in April 21, it was the Classic 350 that noted the maximum export growth which stood at 1,242.86 percent. Exports of the Classic 350 increased to 564 units in May 21, up from 42 units shipped in May 21, However, MoM sales dipped 22.10 percent as against 724 units sold in April 21.
Increased exports were also noted in the case of Classic 500 and Bullet 500, thus taking total exports of Royal Enfield to 7,218 units in May 21, up from 684 units in May 20 and 4,509 units in April 21. More