Royal Enfield

Royal Enfield sales October 2022 stood at 82,235 units and in contrast, RE sold just 44,133 units a year before and 82,097 units a month beforeRoyal Enfield Sales Oct 2022If there was one manufacturer that is likely to tremendous growth in the near future, it would be Royal Enfield. Launching new motorcycles regularly has helped RE in achieving sales growth. Sales have thrived and reached new heights in recent months.If you look at 500cc+ motorcycle sales, it is the Continental GT 650 and Interceptor 650 that dominate this segment with more than 80% share. In the 350cc segment, it is Royal Enfield that comes out at the top with absolute domination.Royal Enfield Sales October 2022Royal Enfield sales stood at a total of 82,235 units. In contrast, RE sold just 44,133 units a year before and 82,097 units a month before. Thus registering a staggering 86.33% YoY growth and a negligible 0.17% MoM growth. Volume growth stood at 38,102 units YoY and just 138 units MoM.350cc motorcycles constitute Royal Enfield’s major chunk of its sales. That stays true for last month as well. With 74,828 units, RE doubled its growth YoY with 37,419 units sold in October 2021 and registered 100.03% YoY growth and 0.84% MoM growth. Volume gain stood at 38,102 units YoY and 622 units MoM. This segment of motorcycles from RE constitute 90.99% of its overall sales.Royal Enfield Sales October 2022350cc motorcycles currently include the highest-seller Classic 350, followed by Hunter 350, Meteor 350, Bullet 350, and Electra 350. Motorcycles displacing more than 350cc don’t witness as many sales. That being said, they perform exceedingly well in their respective segments. Displacing more than 350cc, we have Himalayan, Scram 411, Interceptor 650 and Conti GT 650.These 4 motorcycles constitute a total of 7,407 units in sales last month, up from 6,724 units sold a year ago and down from 7,891 units sold a month before. Hence this segment registered a 10.16% YoY growth and sales declined by 6.13% MoM. Volume growth YoY stood at 683 units and volume loss MoM was reported at 484 units.Royal Enfield Exports Oct 2022Royal Enfield domestic sales were reported at 76,528 units and registered an 88.44% YoY growth over 40,611 units sold the previous year and 3.91% MoM growth over 73,646 units sold the previous month. Volume gain stood at 35,917 units YoY and 2,882 units MoM.Royal Enfield Sales Oct 2022Royal Enfield has its fair share of exports. That said, exports are not holding up very well when MoM analysis is charted. With sales loss of 32.47% MoM, exports stood at 5,707 units last month. When YoY analysis is charted, RE witnessed positive growth of 62.04% with a volume gain of 2,185 units. More

Royal enfield domestic sales stood at 73,646 units and exports stood at 8,451 units for Sep 2022Royal Enfield Sultan by Neev MotorcyclesThere was a brief moment when Hunter 350 was revered as the next big thing in Royal Enfield’s 350cc portfolio. With only 796 units short of glory, Hunter 350 was brooding in Classic 350’s neck. Just a month later, Hunter’s hunting ability is short-lived and Classic takes the lead with a massive 10,453 units lead in September 2022.Despite being identical mechanically, and Hunter’s lower price point, Classic 350 managed to sell 27,571 units and doubled its domestic sales YoY with a volume gain of 13,820 units. With 18,993 units sold a month before, MoM gain is 45.16% and volume gain is 8,578 units. Classic accounts for 37.44% of Royal Enfield’s domestic sales.RE Sales Breakup September 2022Hunter 350 sold 17,118 units and compared to 18,197 units sold in August 2022, sales drop 5.93% MoM. It has 23.24% of RE’s domestic sales, down from 29.36% a month ago. Meteor 350 managed 10,840 units in September 2022. Sales grew by 75.29% YoY and 15.79% MoM. Volume gain stood at 4,656 units YoY and 1,478 units.Bullet 350, which is set to receive a generational update, still managed to attract 8,755 buyers last month and registered a massive 315.52% YoY growth and 14.93% MoM growth. Electra 350, however, sold 4,174 units and registered an astonishing 521.13% YoY growth, highest in this list, and a mere 1.71% MoM growth.RE Sales Breakup Sep 2022 – DomesticHimalayan found 3,478 buyers last month and saw a drop of 4.27% YoY and gained 49.91% MoM in sales. Volume gain MoM stood at 1,158 units. Lastly, we have RE’s flagship 650 Twins which managed to sell 1,710 units and almost doubled its sales over 886 units sold a year before. MoM gain in sales stood at 23.20%, though.In total, RE Domestic sales stood at 73,646 units. When compared to 27,233 units sold in September 2021 and 61,982 units sold in August 2022, RE Domestic sales registered 170.43% growth YoY and 18.82% growth MoM. Volume gain stood at 46,413 units YoY and 11,664 units MoM.RE Exports Breakup September 2022Royal Enfield exports are mainly dominated by Meteor 350 and Classic 350. Meteor 350 even became the highest-selling motorcycle in Britain as well. Both Meteor 350 and Classic 350 are in huge demand in global markets. We say this because both doubled their sales YoY with 3,139 units and 2,607 units respectively. Meteor and Classic register 42.42% and 55.18% MoM growth too.RE Sales Breakup Sep 2022 – ExportsHimalayan was well received globally. But, with just 1,766 units shipped in September 2022, sales declined 23.02% YoY and gained 5.43% MoM. 650 Twins fell in the red in both YoY and MoM analysis. With just 937 units shipped last month over 1,089 units a year ago and 1,583 units shipped a month before, 650 Twins saw a 13.96% YoY drop and a 40.81% MoM drop.Hunter 350 falls in the red in exports too, just like it did with domestic sales. With just 2 units shipped as opposed to 78 units in August 2022, Hunter lost 97.44% MoM. Classic 500 and Electra 350 sold zero units. In total, RE Exports stood at 8,451 units and registered 34.23% YoY growth and 17.05% MoM growth. Volume gain stood at 2,155 units YoY and 1,231 units MoM. More

OEMs with cult following such as Royal Enfield face the big question regarding their acceptability in electric formatRoyal Enfield Conti GT 865 – Image for illustration purpose.Disruptive technologies have always been a challenge for established brands and something similar is happening in automotive space. EV tech is decades old, but it’s only now that it is gaining momentum and going mainstream.Most profound changes can be seen in two-wheeler segment that has witnessed multiple new EV brands launched over the last few years. Bestsellers in this space are startups and tech companies, which presents significant challenges for established OEMs like Royal Enfield.Royal Enfield electric bikeIn view of the inevitable shift to an EV ecosystem and related challenges, Royal Enfield has started testing its EV prototypes. These tests are being conducted at various locations across the globe. Investments have been made for creating dedicated infrastructure, as needed for testing electric two-wheelers. Royal Enfield has also been hiring relevant people for its technology centres located in India and UK.While it has stepped-up focus on developing its electric bikes, the first Royal Enfield electric motorcycle won’t be launched before 2025. That’s because the company wants to come up with a differentiated product offering. The brand is all about the joy of motorcycling and it has consistently delivered with a wide range of options in 350cc to 650cc segment. Royal Enfield naturally wants to achieve similar results when it comes to its EV range.Royal Enfield Electric Motorcycle. File photo.Working with partners and suppliers, Royal Enfield has the wherewithal to quickly launch an electric bike. However, that’s not the primary goal for the company. Royal Enfield is working to first understand what exactly are the requirements of buyers in EV space. It will allow the company to develop well-rounded products, just like its current range of petrol-powered motorcycles. Royal Enfield will develop multiple EV platforms to ensure a diversified portfolio of electric bikes.Although there’s limited info, expect the first of Royal Enfield electric bikes to have capabilities similar to that of a 250-300cc ICE bike. It will be suitable for city commutes. Electric cruisers and ADVs could be launched at a later date. However, if there’s any major breakthrough in battery technology in next two years, a longer-range product can also be considered.2k crore investmentWhile not much may be visible on the surface, the fact is that Royal Enfield is working proactively to develop its EV range. Evidence to that can be seen in PLI scheme application, wherein both Royal Enfield and its parent company Eicher Motors have indicated investments worth Rs 2,000 crore. These investments will be spread over a period of five years. Preference for PLI scheme shows that Royal Enfield is getting ready to play the numbers game in electric two-wheeler segment.While it is getting ready for EV space, Royal Enfield will continue to focus on ICE-based motorcycles. Some of the most awaited Royal Enfield bikes include Himalayan 450 and Super Meteor 650. A 650cc scrambler is also under development. More

Off all the upcoming Royal Enfield bikes mentioned above, Scram 650 is the only one that is not yet papped in IndiaUpcoming Royal Enfield Motorcycles – 650cc CruiserRoyal Enfield has come from strength to strength when it comes to sales. In September 2022, it absolutely dominated the 350cc and 500cc+ segments with very little of the pie left for rivals. Success like this, is always a scope to expand their portfolio to include new motorcycles across multiple segments. Let’s take a look at the known upcoming Royal Enfield Bikes.1. Bullet 350Most of Royal Enfield’s success is based on the foundation that is laid by Bullet 350. Being the OG of Royal Enfield’s endeavours in India, it is a name that doesn’t need an introduction. In fact, Bullet 350 name is more recognisable than its maker’s. Such is its fame. Bullet 350 will get a new J-Series engine, bringing it in line with other 350cc bikes in Royal Enfield stables.2023 Royal Enfield Bullet 350 Render2. Scram 450Like Scram 411 is based on Himalayan, Scram 450 (rumoured) will be based on the new 450cc platform being cooked at Royal Enfield labs. This new platform is likely to spawn a host of other motorcycles if well received. In terms of tech, this will be better than 411cc platform and will supposedly feature a 6-speed gearbox and liquid cooling among others.3. Himalayan 450Just like Scram 450, Himalayan 450 will also be based on Royal Enfield’s upcoming 450cc platform. Unlike Scram 450, Himalayan 450 is papped with USD forks and other niceties. In terms of hierarchy, Himalayan 450 will sit above Scram 450. It is not yet known if Himalayan 450 will replace Himalayan 411. But it is prepping to rival Hero’s upcoming XPulse rumoured with a 400cc+ engine.2023 Royal Enfield Himalayan 450 – Render4. Continental GT-R 650Continental GT 650 is currently Royal Enfield’s sportiest and arguably, prettiest motorcycle as well. With the Cafe Racer charm, it is a very desirable motorcycle for many. To make it more sportier, Royal Enfield is likely to offer a bikini fairing to this bike inspired by the Continental GT Cup bike. This might be in the form of an official accessory or a separate model in itself.5. Continental GT 650 FaceliftFor everyone that still wants a Continental GT 650 without a fairing, fret not. Royal Enfield is preparing a facelift for this Cafe Racer. This facelift will feature a new circular taillight and most-requested alloy wheels with tubeless tyres. This will increase convenience and reduce the old-world charm that spoke wheels offer. Hey, you get some, you lose some. Balance!6. Super Meteor 650 / Classic 650This bike inherits the spirit of the company’s Thunderbird just like Meteor does. With this offering, Royal Enfield will take Meteor’s long-leggedness and offer mile-munching ability of its 650cc platform. Automotive fraternity is calling it Super Meteor as it is a Meteor, but super. There was a leak of Thunderbird X 650 name from Royal Enfield’s service booking webpage suggesting the name of its production model. Classic 650 is also likely.Royal Enfield Classic 650cc7. Shotgun 650Another 650cc offering from Royal Enfield, Shotgun 650 is the production version of SG650 concept from the British brand. Even though the production version is not as eyeball-magnet as its concept, it is utterly pretty. This is likely to be a bobber version of Super Meteor 650 / Thunderbird X 650 with different ergonomics.8. Scram 650Off all the upcoming Royal Enfield bikes mentioned above, Scram 650 is the only one that is not yet papped in India. It was spied on in the UK. Unique to Scram 650, we have a brand-new header pipe that routes exhaust gases through a single exhaust. This gets a scrambler-ish design language with minimal body panels. Name is not yet official. One can expect Scram 650 to be the lightest of Royal Enfield’s 650cc stablemates owing to its single exhaust. More

Bullet 350 has remained a favourite since several decades owing to its rustic charm and ‘go anywhere’ capabilities2023 Royal Enfield Bullet 350 RenderMarket leader in middleweight motorcycle segment, Royal Enfield is on a mission to refresh its 350cc portfolio. The first bike to get the all new platform and J-series engine was Meteor 350, launched in 2020. Last year, new-gen Classic 350 was launched and this year, we saw the launch of Hunter 350. Now, it’s Bullet 350’s turn to get the generation update.New-gen Bullet 350 stylingWhile there are some visual tweaks, new-gen Bullet retains much of its core character. Just like its predecessors, the bike’s striking road presence and bold attitude will continue to be a major draw for enthusiasts. Some of the key changes that have been seen on test mules include a new headlamp and taillamp. These are not very different from the ones used on new-gen Classic 350.Chrome highlights have been used liberally and they are around the same level as compared to existing Bullet. Chrome bits can be seen on the headlamp, turn indicators, fuel tank and rear view mirrors. The long chrome plated exhaust pipe is another feature that makes the bike hard to miss on the streets.Retro theme is largely the same as earlier, with features like round headlamp and turn indicators, classic tear-drop shaped fuel tank, old-school utility boxes on the side, broad rear mud guard and wire-spoke wheels. Based on the production-specs spy shots, Pratyush Rout has created digital renders of 2023 Bullet 350. Please note that these renders are work of an independent artist and not commissioned by Royal Enfield.2023 Royal Enfield Bullet 350 RenderIt is possible that some new colour options can be introduced for new-gen Bullet 350. In its current form, standard Bullet is offered in colour options of Black, Onyx Black and Bullet Silver. Bullet ES (Electric Start) variant has more sprightly colour options such as Regal Red and Royal Blue.Riding ergonomics remains largely similar, although the single-piece saddle could get better quality foam for improved user experience. The bike has a wide, ergonomically placed handlebar for optimal comfort and minimal strain. Scooped out rider’s section of the seat ensures optimal comfort and control. Pillion seat section is long and wide and comes with grab rails for added convenience and safety.New-gen Bullet 350 engineNew-gen Bullet will be using the new 350cc platform, currently in use with Meteor and new Classic 350. The engine will be the new J-series unit that makes 20.2 bhp of max power and 27 Nm of peak torque. It is mated to a 5-speed manual transmission. The existing 350cc engine delivers slightly less power at 19.1 bhp. However, torque is higher at 28 Nm.2023 Royal Enfield Bullet 350 RenderDifference in power and torque numbers isn’t big enough to make any major difference in actual ride experience. Moreover, it is a fact that the new 350cc platform and engine have been able to significantly reduce vibrations. Users have reported much smoother rides on Meteor 350 and new Classic 350. These benefits will be available with new Bullet as well. More