Royal Enfield

Royal Enfield Meteor 350Royal Enfield sales and exports for the month May 2023 stood on a positive note in both YoY and MoM analysis in domestic market – While exports took a hit YoYThe Chennai-based motorcycle manufacturer has unprecedented popularity in classic and retro motorcycles both here in India and abroad. With a slew of 350cc, 650cc and 411cc motorcycles, Royal Enfield pretty much has a motorcycle for everyone. The company will introduce a new 450cc platform that will take sales figures even higher.The highest selling range in Royal Enfield’s portfolio is 350cc. There are a multitude of 350cc bikes in the portfolio including Bullet 350, Classic 350, Hunter 350 and Meteor 350. Together, Royal Enfield sold 69,038 units of 350cc bikes. Compared to 53,835 units sold a year ago, RE saw 28% YoY growth.Royal Enfield Sales May 2023YTD sales till May 2023 include 1,33,766 units which is 27% higher YoY over 1,05,399 units sold between Apr 2022 – May 2022. While the 350cc business is booming, Royal Enfield saw a slight setback in 350cc+ motorcycles. These includes the 411cc Himalayan and Scram along with Interceptor 650, Continental GT 650 and Super Meteor 650.This setback accounted for 14% YoY decline as Royal Enfield sold 8,423 units of 350cc+ motorcycles last month as opposed to 9,808 units a year ago. This trend persisted with YTD numbers too. Royal Enfield sold 16,831 units of 350cc+ bikes between April 2023 and May 2023, which was 17% less than 20,399 units it sold in the same period a year ago.Royal Enfield Sales and Exports May 2023In total, Royal Enfield managed to sell 77,461 units (350cc + 411cc + 650cc). With the highly popular 350cc motorcycles lift the numbers, Royal Enfield showed an overall 22% YoY growth as opposed to 63,643 units sold in May 2022. YTD sales demonstrated a strong 20% YoY growth with around 25K units gained in volume.Exports for the month May 2023Royal Enfield’s exports didn’t show the same growth that the company demonstrated in the domestic market. In fact, there was no growth at all. Instead, Royal Enfield lost 34% in exports YoY. The company shipped precisely 6,666 units last month, which was not enough to surpass 10,118 units shipped a year ago.In YTD analysis, this effect is even pronounced as there was 41% YoY decline. The company sold 10,921 units between April 2023 and May 2023 and in the same period last year, the company sold 18,421 units. That said, Royal Enfield has performed better than it did in April 2023 with 68,881 units sold in domestic market and 4,255 units shipped globally.Royal Enfield Sales and Exports May 2023Royal Enfield CKD operations in NepalRoyal Enfield has announced a new CKD facility in Nepal. This is RE’s 5th CKD unit outside of India – after Brazil, Thailand, Colombia and Argentina. RE Nepal plant will have a capacity to assemble 20k units annually. Operations will start with the assembly of Classic 350 and Sram 411. The modern facility is spread over 1 lac sq ft and will cater to growing demand in Nepal. More

Classic 350 Reactions In JapanWhile there’s limited knowledge about Royal Enfield brand in Japan, the bike itself has received positive reactions from peopleWith its timeless design, Royal Enfield bikes have found respect, admiration and appreciation across the globe. Evidence to that is a recent video posted by Ajay Pandey. It’s actually a collection of reactions to Royal Enfield Classic 350 by Japanese people.It’s heartening to see that positive reactions have come from biking enthusiasts as well as folks with little or no knowledge about overseas motorcycle brands. The reactions have been collected over a period of around 7 months, from the time when the bike was purchased. Royal Enfield in Japan sells most of popular bikes such as Classic 350, Hunter 350, Meteor 350, Himalayan, Scram 411, Interceptor 650 and Continental GT 650.Reactions to Classic 350 in JapanJust curious – Some people were completely unaware that a bike like Classic 350 exists on the planet. People were naturally curious to know which brand it was and other details. Classic 350 has a truly unique profile in comparison to commonly used bikes in Japan from Honda, Yamaha, Suzuki and Kawasaki.While people were curious, they maintained their distance and avoided touching the bike. There weren’t any attempts to mount the bike or request to take it for a spin. Seems quite formal behaviour and could be part of the local culture.[embedded content]Design and colour – Some reactions are about the bike’s retro design and the unique army colour. One individual actually says that he had wanted to buy the Classic 350. Due to the size of the bike, it was mistaken as a 500cc bike. Interesting to see that guys riding Moto Guzzi, Honda, Suzuki and Yamaha bikes were impressed by the design and styling of Classic 350.Best thing ever seen – An old Japanese man was so impressed with Classic 350 that he said it was the best thing he had ever seen in his life. He had read about Royal Enfield in magazines, but this was the first time he was actually seeing it in real life. The old man had some detective skills as well, as he could tell that the bike had not been driven in rain. He was also impressed by the bike’s heavy profile, weighing at around 200 kg.Team RE will be delightedThese reactions are a true delight for all those who are part of Royal Enfield ecosystem. It includes the millions of Royal Enfield fans in the country and across the globe. It gives more energy to team Royal Enfield to continue their good work and expand their global footprint.While Japanese people are impressed with Classic 350, one wonders how they will react to other Royal Enfield bikes. Especially the new generation bikes like Meteor 350, Hunter 350 and Super Meteor 650. And what about other Made-In-India bikes like Jawa, Yezdi and BSA? Seems like there’s scope for a lot more interesting reactions to homegrown bikes. More

Royal Enfield 450cc bike is likely to be Scram 450Royal Enfield 450cc bike is likely to be a variation of RE’s 390 Duke rival, with Scrambler-y design bitsExpanding product portfolio to include new and exciting body styles is Royal Enfield’s newest agenda. The Chennai-based motorcycle manufacturer has found unprecedented response in the past couple of years. Resulting in utter dominance in neo-retro and classic motorcycles in India and global markets.Extending this popularity to multiple new segments is key to broadening Royal Enfield’s current horizon. Ride with Kali channel recently uploaded a video about RE’s new 450cc motorcycle which could either be Scram 450 or Roadster 450 (390 Duke rival). This test mule even features a set of accessories as well.Royal Enfield KTM 390 rival – Is it a Scram 450 with slicker tyres?Speculations suggest Royal Enfield is foraying into street-naked motorcycles to rival the likes of KTM 390 Duke as well. If we look at Royal Enfield’s arsenal of test mules, there is a motorcycle that fits the bill perfectly. There is a sportier (by Royal Enfield standards) test mule spotted testing alongside Himalayan 450.If this is Royal Enfield’s sportiest motorcycle, the recent test mule is a slightly ruggedised version of that which is likely to take the Scram 450 name. On closer inspection, it has very minimal body panels, a smaller subframe and a single-piece seat. All these are similar to its Roadster counterpart.[embedded content]What Scram gets additionally is saddle stay along with jerry can mounts. This version is likely to sport block-pattern tyres and not a lot more. Round headlights lend it a neo-retro look. It will share the same 450cc single-cylinder liquid-cooled engine with similar power and torque figures.Remember Bullet Trials? A similar strategy, where Royal Enfield can carve Scram 450 and Street 450 from a similar product. This particular test mule had accessories too. A rear top box, a small windscreen and bar-end mirrors. Unlike a Himalayan 450, Scram 450 skimps on USD telescopic forks too. Alloy wheels seem to be 17 inches at both ends.Royal Enfield is planning three different motorcycles on its 450cc platform. First of the lot will be Himalayan 450. Scram 450 and KTM 390 rival street bikes will follow later. Himalayan 450 will be the heaviest of this lot. Only Himalayan 450 is getting USD telescopic front forks. Both Scram 450 and Street 450 will get conventional telescopic front forks.RE Scram 450 stubby exhaustWhat to expect from the upcoming Street 450?LED headlights, sleek horizontal seat-integrated LED tail lights, LED turn indicators, rear mono-shock, round ORVMs, single-piece seat, 35 bhp of power and 40 Nm of torque, a 6-speed gearbox are some of the likely elements with Scram 450 and Street 450. Rivals include BMW G 310 R, KTM 390 Duke, Yezdi Roadster and more.Given the sheer number of motorcycles that Royal Enfield currently is testing, we would wager that Royal Enfield Street 450 is likely to launch by the end of 2024. We expect Himalayan 450, Bullet 350 and Classic 350 Bobber to hit the road first. Royal Enfield has a four motorcycles per-year strategy and it would be interesting to see which of these many motorcycles will see the light of day first.Scram 450 test mules with accessories More

Royal Enfield Super Meteor 650Royal Enfield has posted a YoY and MoM growth in domestic markets while exports fell sharply in April 2023Royal Enfield is leading the 350cc segment in India. Thanks to their motorcycles such as the Classic, Hunter, Bullet, Meteor and Electra, each of which have contributed to outstanding sales growth in domestic markets along with the Himalayan, 650 Twins and Super Meteor.Total sales (domestic + exports) in the past month stood at 73,136 units. This was against 62,149 units sold in April 2022. However, a closer look at the table shows that the company did well in terms of domestic sales both on a YoY and MoM basis while exports finished in the red.Royal Enfield Sales Breakup April 2023Total domestic sales last month stood at 68,881 units, up 27.91 percent YoY from 53,853 units sold in April 2022. It was also a MoM growth of 15.02 percent from 59,884 units sold in March 2023.The list was commanded by the company’s 350cc range. At No. 1 was Classic 350 with 26,781 units sold in April 2023, down 17.79 percent from 32,575 units sold in April 2022. MoM sales were more positive, up 9.46 percent from 24,466 units sold in March 2023. RE Classic 350 currently commands a 38.88 percent share on this list.Royal Enfield sales breakup April 2023RE Hunter 350, a relatively newcomer to the company portfolio, saw sales at 15,799 units in the past month, a 45.96 percent MoM growth from 10,824 units sold in March 2023. Bullet 350 sales improved by 11.79 percent YoY but dipped 2.28 percent MoM to 8,399 units in April 2023 while Meteor 350 sales saw outstanding demand in domestic markets. Sales were up 64.57 percent YoY and 22.33 percent MoM to 7,598 units in April 2023.Royal Enfield sales breakup April 2023There was also the Electra 350 of which the company sold 3,779 units in the past month. The domestic sales list also included 350cc+ segment bikes such as the Himalayan (3,521 units), 650 Twins (1,865 units) and Super Meteor (1,139 units).Royal Enfield Exports Breakup April 2023Exports fell significantly in April 2023 both on YoY (-48.71 percent) and MoM (-65.55 percent) basis to 4,255 units. There were 8,296 units exported in April 2022 and 12,351 units exported in March 2023. Here too it was the Classic 350 that led with 1,239 units exported last month, down 31.05 percent from 1,797 units sold in April 2022. It was also a MoM de-growth of 52.29 percent from 2,597 units shipped in March 2023.Royal Enfield exports breakup April 2023RE Himalayan posted 70.58 percent YoY de-growth but improved by 26.57 percent on a MoM basis to 767 units. There were also 753 units of Super Meteor and 568 units of Hunter 350 exported last month out of which it was only the Himalayan that saw MoM growth of 26.57 percent. Exports of Meteor 350 (565 units) and 650 Twins (363 units) posted YoY and MoM de-growth. More