Royal Enfield

There was a decent growth registered by Royal Enfield sales for January 2023 in domestic market, but exports plummetedImage – Being TechnozzDomestic market is where Royal Enfield shows commendable growth in both YoY and MoM analysis. With 67,702 units sold in the domestic market, Royal Enfield saw a YoY growth of 36.15% over 49,726 units sold a year ago and 13.17% MoM growth as opposed to 59,821 units sold a month before. Volume growth is 17,976 units YoY and 7,881 units MoM.The highest-seller for RE in India is Classic 350 with a 38.60% market share. RE sold 26,134 Classic 350 and saw 26.36% MoM growth. With 5,452 units of volume growth. There was a 2.39% YoY decline, which is better than the 40.44% YoY decline found in December 2022. Hunter 350 secured 2nd place with a 24.48% market share.Royal Enfield Sales – Domestic MarketAs opposed to 17,261 units sold a month before, Hunter’s sales fell short with 16,574 units with a small 3.98% MoM decline. Bullet 350 is next on this list with 9,685 units sold last month. The evergreen Bullet managed to register 31.70% YoY growth and 9.86% MoM growth. Volume gain stood at 2,331 units YoY and 869 units MoM.Bullet was followed by Meteor 350 with 7,622 units sold in January 2023. Even though Meteor sales dropped by 9.91% YoY, there was a 21.02% growth MoM. Electra 350 sold 4,208 units with 58.73% YoY growth and 24.46% MoM growth. Volume gain for Electra 350 stood at 1,557 units YoY and 827 units MoM.Royal Enfield Domestic Sales Jan 2023ADV Himalayan sold 2,499 units which accounted for a 3.69% share of the domestic market. Sales weren’t enough to beat 3,248 units sold in 2022 and saw a 23.06% YoY decline. It fared better in MoM analysis with 10.72% growth. Lastly, we have 650 Twins with 980 units sold. 650 twins saw a 20.84% YoY decline and a 12.97% MoM decline.Royal Enfield Sales – ExportsRE’s flagship 650 lineup might have come last in the domestic market. But it tops in exports as it is the highest-shipped motorcycle from Royal Enfield. With 2,101 units shipped, it registered a 43.46% YoY decline as opposed to 3,716 units shipped last year. But, there is a staggering 516.13% MoM growth as RE shipped 341 units of 650 Twins in December 2022.Due to this, 650 Twins are accountable for 24.49% of RE’s total exports. Hunter 350 is 2nd with 1,810 units shipped with 9.23% MoM growth and 153 units volume gain. Classic 350 is pushed down with just 1,517 units shipped last month. Classic 350 saw a 25.71% YoY decline and a 42.80% MoM decline. Market share went from 30.91% to just 17.68% in just a month.Royal Enfield Exports Jan 2023Himalayan exports were at 983 units last month. It wasn’t enough to beat 1,050 units shipped a year ago and 1,531 units shipped a month before. In effect, Himalayan’s numbers declined by 6.38% YoY and 35.79% MoM. Volume lost was 67 units YoY and 548 units MoM. Lastly, we have Meteor 350 at 633 units.Meteor 350 fell into the red completely with a 72.53% YoY decline and a 73.60% MoM decline. In total, Royal Enfield shipped 7,044 units in January 2023. The company registered a 22.70% YoY decline as opposed to 9,112 units shipped in Jan 2022 and 17.89% MoM decline as opposed to 8,579 units shipped in December 2022. More

With its aggressive styling and improved performance, Himalayan 450 is expected to emerge as a more popular choice than the existing 411cc modelRoyal Enfield Himalayan 450 Exhaust NoteRoyal Enfield has been making the right moves in its evolution, which has helped the company to maintain a sizeable lead over rivals. After establishing its dominance in 350cc and 650cc space, Royal Enfield is now focusing on 450cc segment.It is expected that the first 450cc bike from Royal Enfield will be Himalayan 450. It was spied recently and appears to be in production-ready form. Apart from Himalayan, Royal Enfield’s 450cc range will also have Hunter 450, a cafe-racer, tourer and a scrambler.Himalayan 450 exhaust note, featuresWith its new bikes, Royal Enfield has been working to improve the aural experience. Instead of the typical loud dug-dug sound, new RE bikes have a more refined exhaust note. This is applicable for Himalayan 450 as well. While the throaty feel is still there, the output is more restrained and mellowed. At higher revs, the exhaust note sounds even smoother.Although it shares the same name, Himalayan 450 is a lot different from existing 411cc Himalayan. It comes across as more agile, which implies that the bike can be used for both commuting and touring needs. It is not burdened by the bulky-looking racks that existing Himalayan has. Some key highlights include high-mounted secondary fender, compact windscreen, round headlamp, circular rear-view mirrors, sleek turn signals, curvy fuel tank and stubby exhaust.[embedded content][embedded content]Himalayan 450 has a new circular instrument display, which could be an LCD or TFT screen. This update has helped reduce clutter in the cockpit area. The screen is fairly large and should be able to display a wide range of information. Another advantage is that the screen is positioned at almost 90° angle. This will ensure that users don’t have to take their eyes off the road when looking at the instrument console.Himalayan 450 has relaxed ergonomics with raised handlebar and centrally placed footpegs. Rider seat height is quite low, which should ensure improved balance and handling. The bike is also designed in a way that makes it easier to ride standing up.Himalayan 450 performance, specsHimalayan 450 is expected to deliver around 35 bhp of max power and 40 Nm of peak torque. Royal Enfield is likely to aim at achieving a level of performance that either matches or exceeds numbers of rivals. Himalayan 450 will go up against the likes of KTM 390 Adventure and upcoming Hero XPulse 400. The engine onboard Himalayan 450 will have a 6-speed gearbox. It is expected to get liquid cooling.Test mules of Himalayan 450 have been spotted with USD front forks from Showa. However, these don’t seem to have an adjustability function for rebound and compression. At rear, the bike has monoshock suspension. It has disc brakes at both ends and is expected to get dual-channel switchable ABS. Himalayan 450 could get advanced features such as ride modes and ride-by-wire system. More

Royal Enfield L-Series EV Platform: A basic guideline of the path leading up to launchImage for illustration purpose. Credit – Gagan ChoudharyWe all know that a shift to a greener future in the automobile segment is in progress. Whether this greener future is dependent on Hydrogen or EVs or hybrids, it is not yet clear. Manufacturers are trying all available tech to build a greener future. Reliance Industries and Ashok Leyland just showcased Hydrogen run IC engines.For now, it seems that electric tech has a greater chance of being the future automotive industry. Global and Indian electric motorcycle industry expansion caters to eco-friendly and cost-efficient vehicles. Manufacturers compete to provide the latest technology and design to attract consumers. Indian buyers are becoming increasingly aware of the benefits of electric motorcycles.And the current e-scooter market shows they’re willing to pay a premium for them. Introduction of advanced EV models is an area of key interest. And Royal Enfield understands this perfectly well. It has previously been hinted that the brand is developing EVs. And now, new reports divulge more information about RE’s EV platform.New Royal Enfield L Series Launch PlansRoyal Enfield has been busy with research and development on EV tech, leading to the Electrik01 prototype prototype. The shift towards EVs is not difficult for a legacy brand like Royal Enfield, but the direction in which the brand goes will be interesting to know.Royal Enfield buys stake in Stark Electric MotorcycleRoyal Enfield’s first EV platform, codename L-platform, will feature various model/body types to be termed as L1A, L1B, and L1C. The EV lineup will cater to diverse motorcycling needs of global customers. The L-series platform is designed with a 96V architecture for electrifying performance, with a launch expected in H2 2024.Significant investments crucial to technological developmentRoyal Enfield plans to invest over $100-150 million in electric vehicle (EV) development. And has started work on its dedicated codenamed ‘L’ platform. Royal Enfield expects to sell 1.2-1.8 lakh electric motorcycles per annum. A prototype is expected to be showcased in the next 12 months. Validation by end 2023 would imply a ready for launch product by H2 2024.Given Royal Enfield’s marketing strategies, L-series EV platform will be utilised to create multiple body styles and will be marketed to global markets alongside India. In the meantime RE has to strategize for a balance between catering to existing classic bike fan base and its future EV customers.RE recently invested 50 million euros in Stark Future SL, a Spanish 2-wheel electric vehicle startupRE was allotted 55,363 Class A shares of Stark Future SL for a 10 percent stake in the EV startup. The transaction was completed on January 31, 2023. Both companies have entered into an agreement for research, technology sharing, technical licensing, and manufacturing of electric motorcycles. Operational since 2020, Stark Future SL has showcased its VARG electric motocross motorcycle.Financially, Royal Enfield has strong revenue and profit growth. However, its collaboration with Stark means high operational costs for now. Technologically, Royal Enfield has made significant investments in product development. And is yet to showcase its electric and digital technologies. While the manufacturer has a loyal customer base in India, its limited but growing international presence and brand recognition is an area of growth.Source More

Royal Enfield has reported a YoY growth of 27.04 percent in January 2023 backed by its 350cc rangeNew Royal Enfield Meteor 350Royal Enfield commands more demand for its bikes in the 350cc range that include the likes of Classic, Meteor, Hunter, Electra and Bullet. The above 350 range also adds some numbers to total sales. This range offers the Himalayan and the 650 Twins.Speaking of the 650 Twins, Royal Enfield rode into the new year with the launch of their 3rd motorcycle in the 650cc range – its most premium and expensive motorcycle – Super Meteor 650. This new RE comes in at a price tag of Rs 3,48,900 (ex-showroom).Royal Enfield Sales Jan 2023Sales in the past month stood at 74,746 units, up 27.04 percent from 58,838 units sold in Jan 2022. This was a volume growth of 15,908 units. Growth was seen in terms of domestic sales while exports were in the red.Royal Enfield bikes in the sub 350cc segment performed better than its larger offerings. Sales of the 350cc segment that commands an 8.78 percent share. Sales in this segment stood at 6,563 units in the past month, down 29.06 percent over 9,252 units sold in Jan 2022.Royal Enfield Sales Jan 2023Domestic sales improved by 36.15 percent to 67,702 units in Jan 2023 from 49,112 units sold in Jan 2022 while exports dipped 22.70 percent to 7,044 units in the past month from 9,112 units shipped in the same month of the previous year.A similar scenario existed in MoM sales. Sales growth for 350cc bikes suffered a de-growth of 8.56 percent. There had been 61,223 units and 7,177 units sold respectively in Dec 2022. Domestic sales also improved on a MoM basis by 13.17 percent as there had been 59,821 units sold in Dec 2022 while exports fell 17.89 percent from 8,579 units shipped in Dec 2022.Royal Enfield YTD SalesDuring the period April 2022 to Jan 2023, Royal Enfield sales stood at 6,91,116 units. This was a growth of 45 percent from 4,75,431 units sold from April 2021 to January 2022. Bikes in the 350cc range, Royal Enfield saw sales growth of 11 percent to 82,344 units from 74,346 units sold in the April-Jan 2022 period.Exports improved by 24 percent to 80,596 units in the April 2022-Jan 2023 period from 64,807 units shipped during the months of April 2021-Jan 2022. It is from early this month that the company will commence exports of the RE Super Meteor 650 –Astral, Interstellar and Celestial to global markets. This could allow the company to improve export numbers in the coming months. More