Royal Enfield

Royal Enfield 650cc test mules spiedOf all 13 upcoming Royal Enfield motorcycles, Himalayan 450 has the highest probability of breaking covers first
Royal Enfield has revealed that they have plans to launch 13 new motorcycles over the next few years. These new motorcycles will be launched in a phased manner owing to their four motorcycles per year strategy in the next three or four years.
These 13 motorcycles from Royal Enfield will be launched in the 350cc, 450cc and 650cc segment. In their official report, Royal Enfield has revealed details. 6 new motorcycles will be launched on the 650cc platform, 5 motorcycles will be launched on the 450cc platform while the 350cc platform will get only 2 new motorcycles.
Royal shares launch plans of 13 new motorcycles
1. Bullet 350
This is by far the most iconic model from Royal Enfield. Iconic Bullet 350 will step into a new generation with J-Series platform. The new 350cc J-series engine is renowned for cutting down on spine-shattering vibrations that outgoing Bullet 350 engine architecture is associated with. We expect a styling exercise too, without deviating much from the OG charm.
2023 Royal Enfield Bullet 350cc New Gen. Image – Bullet Guru
2. Classic 350 Bobber
Royal Enfield is testing a new Bobber and it is based on its best-seller Classic 350. Testing has commenced and it was spotted recently. Spy shots reveal a similar wheelbase to Classic 350. But it donned a chunkier exhaust and a new taller handlebar. Both Bullet 350 and Classic 350 Bobber will come equipped with a 349cc J-series engine developing 20 bhp and 27 Nm.
Royal Enfield Classic 350 Bobber vs Classic 350 Single seat
3. Himalayan 450
This is one of the most anticipated on this list and is likely to launch ahead of the other twelve. Testing is in full swing. Himalayan 450 will lock horns with fast-paced KTM 390 Adventure, BMW G 310 GS and upcoming Hero Xpulse 4XX. It will feature USD front forks, LED lighting all around, a circular fully digital instrument cluster and more.
2023 Royal Enfield Himalayan 450
4. Roadster 450
Behold Royal Enfield’s KTM 390 Duke and BMW G 310 R rival. This is a perfect example of how Royal Enfield grew in the past years and dared to traverse into uncharted waters. This will be the sportiest offering from the brand to date. Roadster 450 (name not confirmed) will miss out on USD forks that its larger sibling Himalayan 450 will get. So, pricing is likely to be competitive.
Royal Enfield Scram 450
5. Continental GT-R 450
The fully faired Continental GT-R 450 is a derivative of Roadster 450 (both names not confirmed). It will primarily rival KTM RC 390 and BMW G 310 R. Sporty credentials, sharp handling (in Royal Enfield’s standards) and a distinct design are some of its notable elements. The 450cc engine on all these will get liquid cooling. We expect performance numbers in 30 bhp and 40 Nm ballpark.
6. Scram 450
Another derivative of the 450cc platform. Name is highly likely and it will get an even minimal body style. We expect rugged overall appearance in the form of a headlight grille, under-seat exhaust, knobby tyres and a front beak. Spoke wheels and long travel suspension will be thrown in the mix as well.
7. Rally 450
This is the 5th variation based on the 450cc platform. The is an unconfirmed name and will be a more ruggedised version of Himalayan 450. However, we predict a smaller probability of it launching for general consensus. We would wager that it will be Royal Enfield’s rally-spec machine to rival Hero MotoCorp.
8. Hunter 650
Only a few of the supposedly Shotgun 650 test mules are bobber-style with a single seat. So, it is high time that we drew references to Hunter 650 (not confirmed). It gets an overall similar silhouette as Shotgun 650, except rear seats. Similar strategy is used for Classic 350 Bobber based on Classic 350. Is this the first of upcoming new 650cc offerings from Royal Enfield? Probably.
2023 Royal Enfield Shotgun 650 or Hunter 650?
9. Continental GT-R 650
The Chennai-based manufacturer raised eyebrows when it spawned GT Cup 2022. Royal Enfield and racing were never associated in a sentence before until then. Motorcycles racing in it were a lighter and fully-faired version of Continental GT 650 called Continental GT-R 650. Royal Enfield is testing a similar fairing on Continental GT 650 for production. Will the name stick? Time will tell.
10. Scram 650
Royal Enfield has commenced testing for this machine already. Scram 650’s name could stick too. We can see a single exhaust along with a different rear subframe too. We would like longer travel suspension, knobby tyres, wire-spoke rims and other Scrambler elements to make it on Scram 650.
Royal Enfield Scram 650cc Spied. Image – Bullet Guru
11. Shotgun 650
The company had showcased SG 650 concept some time ago. It is a handsome machine and we expect the production model to inherit most of its attractive design traits. We predict the Shotgun 650 name to stick as well. Similar styling with Hunter 650 with a single seat layout is likely.
Upcoming Royal Enfield 650cc Shotgun Spied In Traffic
12. Himalayan 650
This is a no-brainer. Himalayan has always been a strong case for Royal Enfield and a 650cc version of it is even more exciting. We hope it gets similar componentry from Himalayan 450 and has more off-road credentials to take on the well-established middle-weight ADVs like Suzuki V-Strom 650, Kawasaki Versys 650 and Triumph Tiger Sport 660.
13. Bullet 650
Ah, the Bullet 650. Ironically, this list started with a Bullet and is ending with a Bullet. There is not much to say about this. It is a Bullet 650. The original, the classic and an absolute timeless legend. Prospect of a large-capacity Bullet is enticing and Royal Enfield had a 500cc version earlier. So enticing, that I would buy one when launched. More

Royal Enfield Hunter 350Royal Enfield April 2023 Sales: Domestic Market Drives 18 Percent Despite Export Blues
Royal Enfield sales data for April 2023 shows that the company sold a total of 73,136 motorcycles. A significant increase of 18 percent from 62,155 unit sales in March 2022. However, sales performance of the two different types of models/segments, based on their engine capacity are a marked contrast.
RE motorcycle sales with engine capacity up to 350cc increased by 25.53 percent, whereas model sales for engine capacity exceeding 350cc declined by 20.61 percent. The high-volume 350cc segment accounted for 64,728 units in April 2023, up from 51,564 in April 2022. Strongly indicating growing market demand for smaller engine capacity models.
Royal Enfield’s April 2023 Sales: The Importance of Engine Capacity, Smaller is the Big Bet
Decline in sales of models with engine capacity exceeding 350cc, from 10,591 in April 2022 to 8,408 in April 2023, suggests an overlap of trends. Sales performance of the international business segment/exports was also poor.
Exports were reported at a 49 percent decline in sales, while domestic sales increased by 27.91 percent. Sales in India accounted for 94.18 percent of the total sales. There’s an overlap in sales of larger cc bikes and exports as the auto manufacturer has been concentrating on exports of bigger cc bikes to establish itself as a global mid-segment manufacturer.
Royal Enfield Sales April 2023
Domestic Market Dominates: Royal Enfield’s April 2023 Sales Figures
The data highlights that Royal Enfield’s popularity in the domestic market is strong. Decline in sales of models with engine capacity exceeding 350cc and exports could be due to the company’s concentration on exports of bigger cc bikes to establish itself as a global mid-segment manufacturer.
While exports almost halved, above 350cc segment sales didn’t decline as much in the domestic market. This could indicate that more larger cc bikes were sold in the domestic market. However, decline in export sales is a cause for concern for the company as it represents a portion of their revenue.
Royal Enfield’s April 2023 Sales: Domestic Market vs. International Market
Overall sales suggests that domestic consumers prefer smaller engine capacity models, particularly Royal Enfield’s 350cc wide range of products. With a clear differentiation in model types and market segments, Royal Enfield is working on manufacturing expansion to achieve sustainable growth. The company needs is focused on strengthening its domestic market while improving its exports, particularly by introducing new models that cater to consumers’ preferences.
In March 2023, the company sold a total of 72,235 motorcycles, representing a 1.25 percent month-on-month increase in April 2023. The data shows that MoM domestic sales increased by 15.02 percent, while exports declined by 65.55 percent. More

Image – JamieRoyal Enfield had the Classic 350 at the top of domestic sales charts while the Hunter 350 was most in demand in global markets
Royal Enfield has announced sales for March 2023. During the past month, the company sold a total (domestic + exports) of 72,235 units, down from 67,677 units sold in March 2022. On a MoM basis, total sales (domestic and exports) stood at 71,544 units. The company has reported a growth in terms of YoY domestic sales while MoM sales dipped 7.06 percent. Exports on the other hand have seen growth both on a YoY and MoM basis.
Royal Enfield sold 59,884 units in domestic markets in March 2023. This was a 2.41 percent YoY growth over 58,477 units sold in March 2022 relating to a 1,407 unit volume increase. MoM sales on the other hand dipped by 7.06 percent from 64,436 units sold in March 2022.
Royal Enfield Sales Breakup March 2023
It was the RE Classic 350 that topped sales charts with 24,466 units sold last month, down 25.17 percent as against 32,694 units sold in March 2022. The RE Classic 350 commands a 40.86 percent share. MoM sales were also in the red, down 10.91 percent from 27,461 units sold in Feb 2023. The RE Hunter was at No. 2 with 10,824 units sold in March 2023 with an 18.07 percent share on this list. It was a MoM de-growth of 16.26 percent from 12,925 units sold in Feb 2023.
Sales growth was seen for the RE Bullet 350 with improved 3.77 percent YoY and 4.41 percent MoM to 8,595 units in March 2023. There were 8,283 units sold in March 2022 and 8,232 units sold in Feb 2023. This took its share percentage up to 14.35 from 12.78 percent MoM.
Royal Enfield Sales March 2023
Thereafter Royal Enfield has suffered de-growth in terms of domestic sales of the Meteor 350 (6,211 units), Electra 350 (3,374 units) and Himalayan (2,633 units). However, sales of the 650 Twins improved both YoY and MoM to 1,488 units. The Super Meteor 650, a new entrant to this list, featured ahead of the 650 Twins with 2,293 units sold in the past month and a share of 3.83 percentage above the 2.48 percent share held by the 650 Twins.
Royal Enfield Sales March 2023
RE Hunter Tops Exports in March 2023
Posting growth in exports by 34.25 percent YoY and 73.76 percent MoM, Royal Enfield exported 12,351 units in the past month, up from 9,200 units sold in March 2022 and over 7,108 units exported in Feb 2023. RE Hunter 350 as the most exported model in its portfolio. There were 4,814 units shipped in the past month, a MoM growth of 192.64 percent over 1,645 units exported in Feb 2023. This took the Hunter 350 share to 38.98 percent in March 2023 from 23.14 percent held in Feb 2023.
At No. 2 was the Classic 350 with 0.62 percent YoY growth to 2,597 units in March 2023 from 2,581 units sold in March 2022. MoM exports improved by 50.03 percent from 1,731 units shipped in Feb 2023. Exports of the Super Meteor were ahead of the Meteor, 650 Twins and Himalayan in March 2023. Super Meteor exports stood at 1,678 units in the past month.  
Royal Enfield Exports March 2023
At No. 4, Meteor 350 exports increased substantially by 56.88 percent YoY and 62.64 percent MoM to 1,641 units in March 2023. This was against 1,046 units shipped in March 2022 and 1,009 units exported in Feb 2023. Exports of both the 650 Twins and Himalayan dipped YoY and MoM. 650 Twin exports fell 51.60 percent YoY to 1,051 units from 2,097 units sold in March 2022 while it was a 47.98 percent MoM de-growth from 1,951 units shipped in Feb 2023. Himalayan exports were down to 606 units in the past month, a YoY de-growth of 82.57 percent from 3,476 units shipped in March 2022 and down 21.50 percent MoM from 772 units exported in Feb 2023. More

Royal Enfield’s Rapid Expansion: More motorcycles, EVs and a New Cheyyar Manufacturing FacilityImage – Lost Together 4everRoyal Enfield is continually expanding its product portfolio. Likewise, the Chennai-based bike maker has more products planned for the future – such as the Shotgun 650, Scram 650, Himalayan 450, Scram 450, and new Bullet 350. With this rapid expansion, the need for additional production preparedness is essential to keep up with growing demand.Royal Enfield recorded its highest ever sales of 8.34 lakh motorcycles in FY2023. To accommodate additional capacity and EV goals, the company is reportedly setting up a new manufacturing facility. It will be located in Cheyyar, outside Chennai.Royal Enfield’s New Manufacturing Facility: Combining ICE Vehicles and EVsThe report elaborates that Royal Enfield has acquired 60 acres of land in Cheyyar for this new facility. This will require an investment of Rs 1,000 crore – Rs 1,500 crore over the next two years. Establishing a new facility can meet future demands.Royal Enfield’s new facility in Cheyyar will reportedly produce both ICE vehicles and EVs. The facility will also take on some of the duties from Royal Enfield’s Thiruvottiyur factory. This entails a budget of up to Rs. 150 crore to lay the groundwork, and the project’s completion is expected to be in 2025.Current Royal Enfield motorcycles are manufactured at company plant in Chennai, India.Royal Enfield’s EV Plans: Two Different Platforms in the WorksThere has been speculation that Royal Enfield is developing two different EV platforms. The first is an in-house platform codenamed L1A, which is rumoured to hit the road by 2025. There is also the EV platform from Spanish EV maker Stark Motorcycles.First Royal Enfield electric motorcycle is expected to make its market launch in 2025. It will be a completely new machine, and not something that will be based on their existing motorcycle. Designed to be an EV from ground up, it is likely to come with a battery pack that will deliver a range of about 100-150 kms in real world conditions.More Than Just a Production Plant – Meeting the Challenges of the FutureRoyal Enfield’s existing Vallam Vadagal and Oragadam factories have a combined production capacity of above one million (10 lakh) units per annum. Then there is the Thiruvottiyur facility as well. Future EV production is expected to be a prominent role of this new plant.Their expansion plans are in full swing, and the company’s new manufacturing facility in Cheyyar is an essential part of these plans. And it will play a significant role in fostering the manufacturer’s future growth. Royal Enfield is poised to take the Indian and global two-wheeler markets by storm with its growing product line-up, focus on increased exports, and EV plans.Source More