Royal Enfield

Royal Enfield Hunter 350Royal Enfield has posted both a YoY and MoM growth in domestic sales while Exports fell on a YoY basisRoyal Enfield, a leader in the 350cc motorcycle segment in India has posted significant growth in terms of total sales (domestic + exports). Sales on a YoY basis improved to 77,461 units in May 2023 from 63,643 units sold in May 2022. Currently commanding the 350 cc segment in India, the company has also announced the launch of 13 new motorcycles over coming years as a part of their 4 motorcycles per year plan the next 3-4 years.Sales in domestic markets grew both on a YoY and MoM basis in May 2023. RE Sales stood at 70,795 units in May 2023, up 32.27 percent when compared to 53,525 units sold in May 2022. This was a volume growth of 17,270 units. MoM sales also saw an increase of 2.78 percent from 68,881 units sold in April 2023.Royal Enfield Sales Breakup May 2023Though posting YoY and MoM de-growth, the Classic 350 led the domestic sales list with 26,350 units sold in the past month, down 12.05 percent as against 29,959 units sold in May 2022. MoM sales also fell by 1.61 percent as there had been 26,781 units sold in April 2023. This led to a fall in share to 37.22 percent from 38.88 percent MoM. The RE Classic 350 was at No. 8 on the list of top 10 best selling motorcycles in May 2023.Hunter 350, a relatively newcomer to the company portfolio following its launch in August 2022, sales stood at 18,869 units last month, a MoM growth of 19.43 percent from 15,799 units sold in April 2023. Hunter 350 also recently in Feb 2023 achieved a milestone sales pitch of 1 lakh sales recorded in 6 months of launch.Royal Enfield sales breakup May 2023While Bullet 350cc sales increased YoY to 8,314 units from 6,958 units sold in May 2022, it was a MoM de-growth of 1.01 percent over 8,399 units sold in April 2023. RE Meteor 350 sales fell YoY and MoM to 7,024 units while Electra 350 posted 15.84 percent YoY and 15.53 percent MoM growth to 4,366 units in the past month.In the larger displacement segment, RE models such as the Himalayan also saw YoY and MoM growth to 4,064 units while sales of the 650 Twins dipped 28.52 percent YoY to 970 units and also 47.99 percent MoM. RE Super Meteor was launched in Jan 2023. It accounted for 838 unit sales in May 2023 while MoM sales dipped by 26.43 percent from 1,139 units sold in April 2023.Royal Enfield Exports May 2023It was a 34.12 percent YoY de-growth in exports to 6,666 units in May 2023 from 10,118 units sold in May 2022. MoM performance improved by 56.66 percent from 4,255 units shipped in April 2023.Royal Enfield exports breakup May 2023It was the RE Classic 350 that also commanded the export list with 1,526 units shipped last month, a 45.09 percent YoY de-growth but 23.16 percent improvement on a MoM basis. It was followed by the Super Meteor that saw 1,322 units shipped in May 2023 while Hunter 350 also saw a total of 1,296 units exported last month.There were also 1,293 units of RE Meteor 350 exported in May 2023 relating to a 40.17 percent YoY de-growth but 128.85 percent MoM improvement. The export list also included RE 650 Twins (694 units and Himalayan (535 units) out of which 650 Twin exports fell on YoY basis by 86.60 percent but improved practically two fold over 363 units sold in April 2023. More

Royal Enfield Electric Motorcycle – RenderRoyal Enfield can launch the first of its electric bikes in 2025, based on an entirely new platformIt is known that Royal Enfield is working diligently to develop its electric bikes. As the ICE portfolio also needs to be handled simultaneously, it may take a couple of years before the first Royal Enfield electric bike debuts. It will be an entirely new journey for the company, quite like starting from scratch.Launch of Royal Enfield electric bikes has been delayed due to the pandemic. It is not certain if prototypes have been developed or things are still on the drawing board. Test mules are yet to be spotted, although OEMs are known to test new products at overseas locations as well.Only evidence is a glimpse of Royal Enfield Electrik 01 Concept that was leaked online last year. To get a better idea about Royal Enfield’s electric bike, Pratyush Rout has come up with a digital render based on the leaked concept.Royal Enfield electric bike renderWhile the body details have changed, the core silhouette is still familiar to current bestsellers like Classic 350. Retro bits have been retained, as seen with the round headlamp and rear-view mirrors and teardrop fuel tank. The latter is there just for the aesthetics, although it can have a compact storage space on the inside.Royal Enfield Electric Motorcycle – RenderAnother interesting detail is the front girder fork, usually seen with vintage motorcycles. It is not certain if the production variant will have this feature or not. Girder forks have long been replaced with standard telescopic forks and USD forks. The battery pack housing is completely covered with rugged looking panels. The deep grooves on the panelling ensure a distinctive character for the bike. The triangular boxes towards the rear exude a sense of familiarity with the current range of Royal Enfield bikes.Colour theme comprises the primary shade, along with a contrasting colour used to highlight the bike’s outer layers. The contrasting shade is also used on the headlamp cowl, graphics and alloy wheels.Royal Enfield electric bike performance, rangeIn terms of performance, Royal Enfield electric bike will have capabilities similar to its 350cc siblings. The first launch could be a roadster, meant for city commutes. Other formats such as electric ADVs and cruisers can be introduced at a later date. Range of Royal Enfield electric bike could be around 100 to 150 km.Royal Enfield Electric Motorcycle – RenderAs Royal Enfield bikes are preferred for their large size, installing a higher capacity battery pack shouldn’t pose any major challenges. But this approach can clash with the company’s focus on affordability. It is imperative that a middle ground be discovered to ensure an optimal mix of performance and affordability.Royal Enfield has mega plans for electric segment, as evident with investment commitments worth Rs 2,000 crore. This will be part of the PLI scheme and spread over a period of five years. Royal Enfield is also expected to make investments for developing charging infrastructure across the country.Disclaimer – Design renders presented in this blog are solely for illustrative purposes and have not been commissioned, approved, or endorsed by the manufacturer. Designs presented here may not reflect the final product or the manufacturer’s intentions. The renders are provided as conceptual designs or artistic interpretations only, and their accuracy or feasibility cannot be guaranteed. More

Royal Enfield Himalayan 450The new 450cc single-cylinder engine on Royal Enfield Himalayan 450 is likely to generate 35 bhp of power and 40 Nm of torque
Ever since the first set of Royal Enfield Himalayan 450 test mules emerged, it has been a sensational piece. There is a lot of anticipation for this motorcycle as it is a step above for Royal Enfield when compared to what it is currently doing with single-cylinder motorcycles. Launch is nearing, given the increasing frequency of test mule sightings.
The recent test mule spy shots from Austria show zero camouflage on it. Most of the body panels and components look like they’re production-ready as well. It still features a generic Black shade, which doesn’t reflect the final finish quality and parameters, though. Royal Enfield seems to be acquiring final data ahead of launch.
Ahead of the Curve: A Leap Forward in Adventure Motorcycles
Unlike Indian test mules with extremely overdone camouflage including plastic corrugated sheets and cardboard as well. Test mules spotted in India look excessive in every sense of the world. For starters, the spy shots from Austria show a few exposed wiring leading to the rear top box where testing equipment is present.
The previous set of test mules from India showed a smaller beak, which might be broken while testing. Test mules crashing while testing is getting quite common too. Also, it featured official accessories like side panniers with pannier mounts and a top box. There were electrical accessories too, like auxiliary lights.
Royal Enfield Himalayan 450 Side view
But those could very well be DT horns too, considering the positioning, which will only light up the front wheel. Now that Royal Enfield Himalayan is entering final phases of testing, we can expect it to globally debut by the end of 2023. Probably at 2023 EICMA show.
A radical approach to new-age ADVs
Royal Enfield Himalayan 450 is moving a notch above where technology is concerned. There are a lot of firsts associated with this motorcycle. For starters, this is the first Royal Enfield single-cylinder motorcycle to feature LED headlights and USD front forks. It is the first RE to feature a liquid-cooled engine. Even the flagship 650 twins feature oil-cooling.
Speaking of the engine, it is a brand new 450cc unit that is likely to be on par with KTM 390 Adventure and upcoming Hero Xpulse 440. Rumour mill suggests a 6-speed gearbox too, which is a first for any RE single-cylinder motorcycle. This new engine is likely to develop 35 bhp of power and 40 Nm of torque. Stroke is likely to be greater than bore to ensure a torquey character.
Royal Enfield Himalayan 450 rear view
Componentry includes USD front forks and rear mono-shock suspension with long travel, 21” front and 17” wire-spoke wheels (size not official), disc brakes at both ends, dual channel ABS, dual purpose tubed tyres, a long wheelbase along with high ground clearance, a circular instrument console that will probably have Bluetooth connectivity with navigation and more. Lighting is LED all around and rear tail lights are integrated within rear turn indicators, which is a neat touch.

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Royal Enfield Meteor 350Royal Enfield sales and exports for the month May 2023 stood on a positive note in both YoY and MoM analysis in domestic market – While exports took a hit YoYThe Chennai-based motorcycle manufacturer has unprecedented popularity in classic and retro motorcycles both here in India and abroad. With a slew of 350cc, 650cc and 411cc motorcycles, Royal Enfield pretty much has a motorcycle for everyone. The company will introduce a new 450cc platform that will take sales figures even higher.The highest selling range in Royal Enfield’s portfolio is 350cc. There are a multitude of 350cc bikes in the portfolio including Bullet 350, Classic 350, Hunter 350 and Meteor 350. Together, Royal Enfield sold 69,038 units of 350cc bikes. Compared to 53,835 units sold a year ago, RE saw 28% YoY growth.Royal Enfield Sales May 2023YTD sales till May 2023 include 1,33,766 units which is 27% higher YoY over 1,05,399 units sold between Apr 2022 – May 2022. While the 350cc business is booming, Royal Enfield saw a slight setback in 350cc+ motorcycles. These includes the 411cc Himalayan and Scram along with Interceptor 650, Continental GT 650 and Super Meteor 650.This setback accounted for 14% YoY decline as Royal Enfield sold 8,423 units of 350cc+ motorcycles last month as opposed to 9,808 units a year ago. This trend persisted with YTD numbers too. Royal Enfield sold 16,831 units of 350cc+ bikes between April 2023 and May 2023, which was 17% less than 20,399 units it sold in the same period a year ago.Royal Enfield Sales and Exports May 2023In total, Royal Enfield managed to sell 77,461 units (350cc + 411cc + 650cc). With the highly popular 350cc motorcycles lift the numbers, Royal Enfield showed an overall 22% YoY growth as opposed to 63,643 units sold in May 2022. YTD sales demonstrated a strong 20% YoY growth with around 25K units gained in volume.Exports for the month May 2023Royal Enfield’s exports didn’t show the same growth that the company demonstrated in the domestic market. In fact, there was no growth at all. Instead, Royal Enfield lost 34% in exports YoY. The company shipped precisely 6,666 units last month, which was not enough to surpass 10,118 units shipped a year ago.In YTD analysis, this effect is even pronounced as there was 41% YoY decline. The company sold 10,921 units between April 2023 and May 2023 and in the same period last year, the company sold 18,421 units. That said, Royal Enfield has performed better than it did in April 2023 with 68,881 units sold in domestic market and 4,255 units shipped globally.Royal Enfield Sales and Exports May 2023Royal Enfield CKD operations in NepalRoyal Enfield has announced a new CKD facility in Nepal. This is RE’s 5th CKD unit outside of India – after Brazil, Thailand, Colombia and Argentina. RE Nepal plant will have a capacity to assemble 20k units annually. Operations will start with the assembly of Classic 350 and Sram 411. The modern facility is spread over 1 lac sq ft and will cater to growing demand in Nepal. More

Classic 350 Reactions In JapanWhile there’s limited knowledge about Royal Enfield brand in Japan, the bike itself has received positive reactions from peopleWith its timeless design, Royal Enfield bikes have found respect, admiration and appreciation across the globe. Evidence to that is a recent video posted by Ajay Pandey. It’s actually a collection of reactions to Royal Enfield Classic 350 by Japanese people.It’s heartening to see that positive reactions have come from biking enthusiasts as well as folks with little or no knowledge about overseas motorcycle brands. The reactions have been collected over a period of around 7 months, from the time when the bike was purchased. Royal Enfield in Japan sells most of popular bikes such as Classic 350, Hunter 350, Meteor 350, Himalayan, Scram 411, Interceptor 650 and Continental GT 650.Reactions to Classic 350 in JapanJust curious – Some people were completely unaware that a bike like Classic 350 exists on the planet. People were naturally curious to know which brand it was and other details. Classic 350 has a truly unique profile in comparison to commonly used bikes in Japan from Honda, Yamaha, Suzuki and Kawasaki.While people were curious, they maintained their distance and avoided touching the bike. There weren’t any attempts to mount the bike or request to take it for a spin. Seems quite formal behaviour and could be part of the local culture.[embedded content]Design and colour – Some reactions are about the bike’s retro design and the unique army colour. One individual actually says that he had wanted to buy the Classic 350. Due to the size of the bike, it was mistaken as a 500cc bike. Interesting to see that guys riding Moto Guzzi, Honda, Suzuki and Yamaha bikes were impressed by the design and styling of Classic 350.Best thing ever seen – An old Japanese man was so impressed with Classic 350 that he said it was the best thing he had ever seen in his life. He had read about Royal Enfield in magazines, but this was the first time he was actually seeing it in real life. The old man had some detective skills as well, as he could tell that the bike had not been driven in rain. He was also impressed by the bike’s heavy profile, weighing at around 200 kg.Team RE will be delightedThese reactions are a true delight for all those who are part of Royal Enfield ecosystem. It includes the millions of Royal Enfield fans in the country and across the globe. It gives more energy to team Royal Enfield to continue their good work and expand their global footprint.While Japanese people are impressed with Classic 350, one wonders how they will react to other Royal Enfield bikes. Especially the new generation bikes like Meteor 350, Hunter 350 and Super Meteor 650. And what about other Made-In-India bikes like Jawa, Yezdi and BSA? Seems like there’s scope for a lot more interesting reactions to homegrown bikes. More