More stories

  • in

    Volvo's EV Onslaught Will Bring SUVs, Sedans, and Even a Minivan

    Volvo is working on six new EVs that will be revealed in the next four years, according to a report from Reuters.Along with electric replacements for the brand’s SUVs and sedans, Volvo is allegedly designing an electric minivan based on the Zeekr 009 (shown above), leveraging its status as part of the Geely Group.The Volvo minivan will reportedly feature a more “emotional” design, but it likely won’t be sold in the U.S., instead meant for Asian markets where luxury vans are a popular choice.Volvo unveiled its first purpose-built EV, a three-row SUV called the EX90, late last year. Essentially the electric equivalent of the XC90 that has been a mainstay in the company’s lineup since 2002, the EX90 is the first step toward Volvo’s goal of having an entirely electric portfolio by 2030. Now more details on the Swedish automaker’s transition to EVs are emerging, with Reuters reporting that Volvo will launch at least six new EVs by the end of 2026, covering each of the key segments.The 2024 Volvo EX90.VolvoThe EX90 will be followed up with electric replacements for the XC60 and XC40 crossovers, as well as the S60 and S90 sedans. During the EX90 reveal, Volvo also teased an EX30, due to be revealed on June 15 and slotting in slightly smaller than the XC40 Recharge, although its not clear if this model will be sold in the U.S. The future of Volvo’s iconic wagons is less certain—in February 2022, a report hinted that two wagon-like “activity vehicles” were on the cards, but it’s still unclear exactly what shape these models will take.More on VolvoThe two sources cited by Reuters claim that Volvo’s EV offensive will also include a luxury minivan focused on Asian markets. This model, taking advantage of the fact that Volvo is 82 percent owned by Chinese giant Geely, would be closely related to the Zeekr 009. Revealed last fall, the 009 sports a brutalist design and offers a colossal 140.0-kWh battery pack promising 500 miles of range and a dual-motor powertrain with 536 horsepower. The 009’s luxurious cabin has three rows of seating, with prices starting at the equivalent of $74,000 in China. The van, along with the upcoming electric sedans, is being developed at Volvo’s Shanghai R&D center, which Reuters reports has grown to include a 60-person design staff and migrated to a larger facility. The van will also move further away from the brand’s traditionally staid, serious designs and will hew more closely to the Zeekr’s dramatic styling, which is a key facet of many of the luxury vans that are popular in Asia, such as the Toyota Alphard. The Zeekr 009’s design and capable powertrain make us excited to see what Volvo is working on, and we hope that Volvo will consider bringing it stateside as an alternative to America’s obsession with massive SUVs.This content is imported from poll. You may be able to find the same content in another format, or you may be able to find more information, at their web site. More

  • in

    Suzuki 2W Sales Jan 2023 – Access, Avenis, Burgman, Gixxer

    Suzuki Motorcycle India Achieves Significant Growth – January 2023 domestic sales and exports growth comparisonSuzuki Scooters Sales Jan 2023In January 2023, Suzuki Motorcycle India total sales at 84,966 units. Of this, domestic sales accounted for 66,209 units. The remaining 18,757 units made their way to export markets. Total YoY growth is up at 21.47 percent. And total volume growth at 14,874 units up from sales of 70,092 units in Jan 2022. A year ago, domestic sales were reported at 60,623 units, and exports at 9,469 units.Year-over-Year domestic sales growth stood at 9.18 percent at volume growth of 5,586 units. YoY growth in exports was reported at 98.03 at volume growth of 9,288 units. In January 2023, domestic sales accounted for 78.23 percent of total sales. And exports made up the remainder 21.77 percent. There has been a significant YoY increase in total sales and exports, with a 21.47 percent and 98.03 percent growth, respectively. This indicates strong growth in the company’s performance in both the domestic market and international market.Suzuki 2W Sales Jan 2023Domestic market sales saw slower growth of 9.18 percent but still showed an increase in volume by 5,586 units. Exports were reported at significant increase in both percentage and volume, which highlights the SMI’ success in expanding its international market presence. And indicates a significant contribution to overall growth of the company.In comparison, a year earlier, domestic sales accounted for 86.39 percent of volumes, and exports for 13.61 percent. Percentage of domestic sales decreased from 86.39 percent in January 2022 to 78.23 percent in January 2023, indicating a shift towards a greater proportion of exports in the company’s overall sales. As overall volume increased, domestics were reported at growth. Percentage of exports increased from 13.61 percent in January 2022 to 21.77 percent in January 2023. Volumes almost doubled and showcased Suzuki’s success in expanding its international market presence.Suzuki Two Wheeler Sales Jan 2023 – YoY vs MoMInnovations – Suzuki flex fuel motorcycle working prototypeAs Suzuki Motorcycle India goes from strength to strength with an increasing market share in India, it’s got further growth in its sights. At auto Expo 2023, SML showcased a flex fuel motorcycle working prototype. Flex fuel vehicles operate on petrol, ethanol, or a combination of both. The engine system adjusts air/fuel ratio based on fuel type for increased fuel efficiency and reduced emissions. Using flex fuels produced domestically improves energy security. And thereby reduces dependence on fuel imports. It’s also designed to emit lower levels of pollutants. However, availability of flex fuels varies by region. And is an important research focus area.India has outlined its roadmap for ethanol blending, 2020 – 2025. And is promoting the use of ethanol as a fuel to meet carbon emission reduction goals. The government targets 20 percent ethanol blend petrol by 2025. Efforts to reduce greenhouse gas emissions and promote cleaner forms of energy. Additionally, financial incentives and supportive policies have been announced to encourage production and distribution of ethanol.Suzuki – steady demand both from the domestic and overseas markets in the future tooSatoshi Uchida, Managing Director, Suzuki Motorcycle India Pvt Ltd. said, “The two-wheeler industry continues to experience some headwinds. However, we at Suzuki Motorcycle India continue to experience robust demand resulting in a significant double digit year-on-year growth of 21.2% in January 2023. We are grateful to our customers, dealer partners and staff members who supported us to carry on this sales momentum. We are confident that we will keep experiencing steady demand both from the domestic and overseas markets in the future too”.To put sales in perspective, Suzuki Motorcycle India exported more two wheelers last month than Honda Motorcycle and Scooter India (HMSI). And Honda is the largest scooter seller in India with sales in lakhs each month. Suzuki is now surpassing even Royal Enfield’s total sales. For January 2023, Suzuki surpassed Royal Enfield’s exports, and trailed domestic sales by about 1.5k units. More

  • in

    New Mahindra XUV700 Electric, BEVs India Debut 10th Feb – Official Teaser

    First unveiled in the UK, Mahindra Born Electric SUVs feature a futuristic design language underpinned by VW-sourced MEB platformMahindra XUV.e9 – All electric SUV coupe based on XUV700After launching the XUV400 EV last month, Mahindra is now getting ready to showcase their range of future electric SUVs in India for the 1st time. First unveiled at M.A.D.E. HQ (Mahindra Advanced Design Europe) in the UK, BE series are now en-route India.Mahindra India has shared official teasers on their social media handles. BE range of electric SUVs will be showcased at Mahindra EV Fashion Festival in Hyderabad on February 10th, 2023.Mahindra Born Electric SUVs India PremiereThe BE range from Mahindra sits beside XUV.e range of electric SUVs. Both are based on INGLO platform. INGLO means IN-dian by heart and GLO-bal by standards. This platform is a derivative of Volkswagen’s MEB platform being used on a few Ford vehicles too. MEB means Modularer E-Antriebs-Baukasten. It is a modular and scalable EV platform outsourced to OEMs for procuring under a license.This platform is found in Audi’s Q4 e-tron, Q4 Sportback e-tron, and Q5 e-tron. Cupra’s Born, upcoming Urban Rebel and Tavascan. Skoda’s Enyaq iV and Enyaq Coupe iV. Ford’s two upcoming EVs for Europe. Volkswagen’s ID.3, ID.4, ID.5, ID.6, ID. Buzz, and ID. Buzz Cargo as well. Lastly, Mahindra XUV.e8 (XUV700 Electric), XUV.e9, BE.05, BE.07, and BE.09.The future begins now. Stay tuned for the grand homecoming of our born electric SUVs at the Mahindra EV Fashion Festival in Hyderabad on 10th February 2023. #BE #Mahindra #BornElectricVision pic.twitter.com/r49zXGdOKy— Mahindra Born Electric (@born_electric) February 2, 2023Mahindra is procuring electric drives, battery systems and unified cells from VW. Part of electric drive is VW’s proprietary APP310 PMDC motor which MEB platform supports. The number 310 means it will have 310 Nm of peak torque. APP310 motor weighs only 90 kg and is mated to a 1-speed gearbox. Mahindra has revealed INGLO platform will feature LFP cells which are likely to be prismatic ones.BEV LineupBE is abbreviated to Born Electric and signifies that it doesn’t share its body with other ICE-based vehicles. XUV.e lineup gets ICE spinoffs and vice-versa. When Mahindra said GLO-bal in standards, the company means it as this platform is also found in global cars. Battery will range between 60 kWh to 80 kWh in capacity. RWD setup will feature 170 kW (228 bhp) and AWD setup will feature 250 kW (335 bhp). Reports from UK states Mahindra’s INGLO platform is range tested too.Range is around 675 km in Indian testing cycles and 430 km in WLTP cycle. These figures are not specified in relation to battery capacity and respective vehicles in the model range. Speaking of model range, Mahindra’s electric SUVs come in two lineups. BE and XUV.e. BE lineup includes BE.05, BE.07 and BE.09, while XUV.e lineup includes XUV.e8 and XUV.e9.This is the first time these electric SUVs will be setting foot in India. Mahindra EV Fashion Festival is taking place in Hyderabad, Telangana state. The event is set to happen on 10th of February, 2023. Of these new EVs, it is the XUV.e8 that will launch first. It is XUV700 electric version, due for launch in 2024. More

  • in

    Royal Enfield Sales Jan 2023 – Classic, Hunter, Meteor, Bullet, 650 Twins

    Royal Enfield has reported a YoY growth of 27.04 percent in January 2023 backed by its 350cc rangeNew Royal Enfield Meteor 350Royal Enfield commands more demand for its bikes in the 350cc range that include the likes of Classic, Meteor, Hunter, Electra and Bullet. The above 350 range also adds some numbers to total sales. This range offers the Himalayan and the 650 Twins.Speaking of the 650 Twins, Royal Enfield rode into the new year with the launch of their 3rd motorcycle in the 650cc range – its most premium and expensive motorcycle – Super Meteor 650. This new RE comes in at a price tag of Rs 3,48,900 (ex-showroom).Royal Enfield Sales Jan 2023Sales in the past month stood at 74,746 units, up 27.04 percent from 58,838 units sold in Jan 2022. This was a volume growth of 15,908 units. Growth was seen in terms of domestic sales while exports were in the red.Royal Enfield bikes in the sub 350cc segment performed better than its larger offerings. Sales of the 350cc segment that commands an 8.78 percent share. Sales in this segment stood at 6,563 units in the past month, down 29.06 percent over 9,252 units sold in Jan 2022.Royal Enfield Sales Jan 2023Domestic sales improved by 36.15 percent to 67,702 units in Jan 2023 from 49,112 units sold in Jan 2022 while exports dipped 22.70 percent to 7,044 units in the past month from 9,112 units shipped in the same month of the previous year.A similar scenario existed in MoM sales. Sales growth for 350cc bikes suffered a de-growth of 8.56 percent. There had been 61,223 units and 7,177 units sold respectively in Dec 2022. Domestic sales also improved on a MoM basis by 13.17 percent as there had been 59,821 units sold in Dec 2022 while exports fell 17.89 percent from 8,579 units shipped in Dec 2022.Royal Enfield YTD SalesDuring the period April 2022 to Jan 2023, Royal Enfield sales stood at 6,91,116 units. This was a growth of 45 percent from 4,75,431 units sold from April 2021 to January 2022. Bikes in the 350cc range, Royal Enfield saw sales growth of 11 percent to 82,344 units from 74,346 units sold in the April-Jan 2022 period.Exports improved by 24 percent to 80,596 units in the April 2022-Jan 2023 period from 64,807 units shipped during the months of April 2021-Jan 2022. It is from early this month that the company will commence exports of the RE Super Meteor 650 –Astral, Interstellar and Celestial to global markets. This could allow the company to improve export numbers in the coming months. More

  • in

    Hero MotoCorp Sales Jan 2023 – Splendor, Passion, Destini, Maestro

    Hero MotoCorp posted a YoY de-growth in sales in Jan 2023 while YTD sales ended more positivelyHero SplendorHero MotoCorp, the largest two wheeler maker in the world, has seen a dip in demand in January 2023. The company has introduced the new Xoom 110cc scooter which could stir up sales in the months ahead as it will offer some competition to the Honda Activa, Suzuki Access, TVS Jupiter, TVS Ntorq and Honda Dio.Total sales of both motorcycles and scooters stood at 3,56,690 units in Jan 2023 down 6.25 percent from 3,80,476 units sold in Jan 2022. This de-growth was seen across motorcycle sales.Hero MotoCorp Sales Jan 2023Motorcycle sales, which command a 93.54 percent share which had stood at 3,57,845 units in Jan 2022 dipped 6.76 percent to 3,33,638 units in the past month. In the motorcycle segment, it was the Splendor, Passion, HF Deluxe which helped push most sales.Scooter sales on the other hand improved marginally by 1.86 percent to 23,052 units in Jan 2023 from 22,631 units sold in Jan 2022. Top selling Hero MotoCorp scooters include Destini, Maestro, Pleasure, etc.Hero MotoCorp Sales Jan 2023Domestic sales dipped 2.57 percent to 3,49,437 units in the past month, down from 3,58,660 units sold in Jan 2022. Exports also suffered a 66.75 percent or 14,563 units volume de-growth to 7,253 units from 21,816 units shipped in Jan 2022. MoM sales saw de-growth across motorcycle (-6.48 percent) and scooter (-38.41 percent) sales and where domestic (-6.37 percent) and exports (-43.40 percent) were concerned.Hero MotoCorp Sales YTDHero MotoCorp saw better results where year-to-date (YTD) sales were concerned. During the April-Jan 2023 period, motorcycle sales were at 41,01,406 units, up 6.16 percent from 38,63,590 units sold in YTD FY 2022.  Motorcycles commanded a 92.90 percent share. Scooter sales also increased significantly by 15.13 percent to 3,13,338 units in the FY 2023 period, up from 2,72,152 units sold in the same period of the previous year.This took total sales up 6.75 percent to 44,14,744 units in FY 2023 up from 41,35,742 units sold in YTD FY 2022 relating to a volume growth of 2,79,002 units. Growth was seen in the case of domestic sales to 42,70,746 units from 38,96,300 units while exports YTD FY 2023 dipped to 1,43,998 units from 2,39,442 units shipped in YTD FY 2022 period.Hero MotoCorp Sales Jan 2023Hero Xoom 110 scooterGetting back to the new Xoom launched by Hero MotoCorp in January 2023, this scooter targets younger buyers in the country. The new Xoom 110 cc scooter is offered in three variants – LX, VX, ZX priced from Rs. 68.599 to Rs. 76,699. It is available in colour options depending on variants with LX offered in Polestar Blue, VX in Polestar Blue, Black, and Pearl Silver White and top of the line ZX in Polestar Blue, Black, Matte Abrax Orange and Sports Red.Hero Xoom 110 boasts of several industry first features among which are Intelligent Cornering Light and bigger and wider tyres. Hi-tech features also include an X shaped LED headlamp, handlebar cowl, compact windscreen and an integrated braking system. The new Xoom scooter also receives a fully digital console with Bluetooth, front disc brakes, start/stop function and a USB charging port.Borrowing its engine lineup from the Hero Pleasure and Maestro Edge 110cc scooters, Xoom is powered by a 110.9cc air cooled, 4 stroke engine that offers 8 hp power at 7,250 rpm and 8.7 Nm torque at 5,750 rpm. Suspension is via telescopic forks at front and swing-arm at the rear while braking is as per variant. The LX and VX variants get 130mm drum units at the front and rear while ZX sports 190mm front disc along with a 130mm rear drum. More

  • in

    735-HP BMW XM Label Red Registered for 2023 Pikes Peak Hill Climb

    The 2023 BMW XM Label Red is now registered for an exhibition run at this year’s Pikes Peak International Hill Climb.Matt Mullins, chief driving instructor at BMW’s Performance Driving School, is set to drive the mighty XM.Starting at $185,995, the XM Label Red is a 735-hp plug-in-hybrid SUV that’s slated to go on sale later this year. The 2023 Pikes Peak International Hill Climb is still several months away, but that doesn’t mean we can’t get a little excited about it. The 101st running of the event will take place on June 25, and the organizers have released a preliminary list of 74 entries. While the final roster of competitors won’t be finalized until closer to the event, one entry in particular caught our eye among the already exciting list: The 735-hp BMW XM Label Red.BMWTwitterThat’s right. BMW has made preliminary plans for the mightiest version of its upcoming plug-in-hybrid SUV to perform an exhibition run this year at Pikes Peak. Matt Mullins will drive the Label Red, marking his first Pikes Peak. Mullins currently serves as the chief driving instructor for the BMW Performance Driving School. He’s set to wear number 735, likely a nod to the Label Red’s power figures. Unfortunately, it looks like the XM won’t be partaking in a gung-ho time-attack—that’d surely be exciting to see. A PHEV for Pikes PeakNormally, a plug-in-hybrid SUV isn’t the first thing that comes to mind when thinking of exciting hill-climb vehicles. However, the XM is a more performance-minded machine than its body style and powertrain might suggest. The standard XM produces 644 horsepower and 590 pound-feet of torque. Those figures certainly befit an M-badged BMW, and that’s not even the mightiest version. That title goes to the limited-edition Label Red, which has 735 horsepower and 735 pound-feet of torque. That will make it the most powerful BMW when it goes into production.When the regular 2023 XM goes on sale this spring, and the Label Red follows later this year, the former will start at $159,995 and the latter will start at $185,995.More on the BMW XM SUVA Preliminary EntryThe few images BMW has already released of the XM have received a polarizing reception. Our staff here at Car and Driver is also split on the looks, though the majority seems to agree it’s not a pretty thing. On the Label Red, the regular model’s gold trim is replaced with red trim. The result sort of resembles a lipstick-on-a-pig situation. When we asked about the decision to bring the XM Label Red to Pikes Peak, a BMW spokesperson confirmed that the company submitted a preliminary entry in anticipation of the approaching registration deadline. However, we were also told it has not yet made a final decision on whether or not the XM will participate. This content is imported from poll. You may be able to find the same content in another format, or you may be able to find more information, at their web site. More

  • in

    Mercedes-Benz Set to Kill Most Coupes and Wagons in Its Lineup

    In the coming years, Mercedes-Benz will drastically reshape its portfolio.A number of two-door coupes, wagons, and SUV coupes are destined for discontinuation.Going forward, expect a greater focus on top-end variants from AMG and Maybach, as well as super-exclusive Mythos models.In May 2022, Mercedes-Benz outlined its latest long-term strategic plan, which involves drastically resizing and reshaping its massive product portfolio to move even further upmarket and become even more profitable. At the time, the automaker did not give a full explanation of how it plans to do so, but now we have a much clearer idea of what’s destined for the guillotine and what new models we can expect. Only 14 of 33 Body Styles Will SurviveWe talked to several top managers in Untertürkheim and Sindelfingen to find out exactly why they believe that wagons, coupes, and convertibles have an uncertain future—or no future at all. Apparently, it has to do with the brand’s new understanding of luxury. Mercedes intends to tailor its future products to prepare them for extended personalized mobility services, ease the pressure on the driver, and redefine creature comfort as a key brand value. The new model mix may boost profits, but it contains fewer emotional products. Based on what we’ve seen, of the 33 body styles Mercedes currently offers between Europe and the U.S., only 14 will survive.Car and Driver”At the end of the day, we simply don’t need estate cars [wagons] or underperforming two-door offerings to boost volumes,” a senior member of Mercedes-Benz’s strategy team told Car and Driver. “The most essential elements of sustainable contemporary luxury cars are space and time . . . That’s our number one priority—not another fancy body style, a model that only works in Europe, or one last stab at a dying segment.” The C-class and E-class coupes and convertibles will cease to exist sometime between 2023 and 2024, to be replaced by a pair of two-door CLE-class models. Current coupe-like SUVs and sedans aren’t long for this world, either. The CLS-class will depart in 2024, and the sharper AMG GT 4 Door will follow along in 2024 or 2025. New generations of GLE and GLC Coupes will debut in the coming years, but after that, their lineages will also end.Related StoriesGoodbye to the Shooting Brake Things are more dire for fans of wagons and shooting brakes in Europe. The Europe-market C-class wagon will be gone after 2028. Later this year, we’ll see the next-generation E-class, which will spawn the automaker’s last wagon, bidding farewell at the end of its production run in 2030. The next-gen CLA-class, which will ride on the MMA electric platform and is due to debut in 2025, will be the brand’s last shooting brake (in Europe).There are still some interesting vehicles on the horizon, though. Later this year, Mercedes-AMG will launch the new GT coupe; it will be based on the current SL roadster, which will also expand its lineup with a new Maybach offering. In 2026, we will see a new four-door coupe, as well as a next-generation SL with more cargo and rear-seat space, and a new AMG GT coupe, all of which will be electric. And speaking of EVs, the MMA platform will also serve as the backbone for a chunky GLG-class SUV in 2026.Car and DriverAs this new group steps into the spotlight, we can expect to see more capacious batteries (up to 150.0 kWh), power outputs approaching quadruple digits, and maximum ranges pushing toward the 500-mile mark on the European WLTP cycle. Maximum charging speeds should expand to 270 kilowatts, too, thanks to a greater reliance on 800-volt electrical systems.AMG Getting More AttentionSince Mercedes-Benz’s more exclusive corners will be prioritized going forward, we can expect to see a greater focus on AMG models, as well as Maybach—in fact, there is even talk of an ultra-ritzy V-class van. The wildest creations, though, will come from the OEM’s new Mythos series of hyper-expensive collectibles. There are some very intriguing propositions here, including a Gullwing reincarnation, a four-door G-class pickup truck, and a racy speedster based on the SL. More

  • in

    Lamborghini Eyes Daytona Victory as It Begins Transition into Hybrids

    Since the start of the Super Trofeo series in 2009, Lamborghini has become increasingly involved in motorsports, and next year will enter the top class of endurance racing.That hybrid LMDh (which stands for Le Mans Daytona hybrid) car will pair a twin-turbo V-8 with an electric powertrain, with development occurring alongside the company’s upcoming roadgoing hybrid supercars.Racing has also been key for Lamborghini when tuning the handling of its lineup, and it has helped expand the reach of the brand and solidify its reputation for honed track machines.Among the 61 race cars rocketing past the green flag to start the 2023 24 Hours of Daytona last Saturday were five Lamborghini Huracán GT3 Evo 2 cars. Over the day-long competition, six Lamborghini factory drivers slotted behind the wheel, with the automaker’s Squadra Corse motorsport division providing trackside support. Racing wasn’t always Lamborghini’s realm. When Ferruccio Lamborghini founded his namesake company in 1963, he focused solely on road cars. He had found Ferraris of the era rough and unrefined, labeling them glorified track cars, and he vowed to build the best roadgoing sports cars. So while Ferrari’s journey started with motorsports—with Enzo Ferrari only developing road cars to fund his racing efforts—Lamborghini eschewed the track in his pursuit of on-road driving manners and interior quality.The ensuing decades saw Lamborghini occasionally dabble in racing; there was a failed venture as a Formula 1 engine supplier in the early ’90s and limited involvement in GT racing with the Diablo and Murciélago. But since launching the one-make Super Trofeo series in 2009, Lamborghini has caught the racing bug, and next year the company will join the top class of endurance racing with an LMDh prototype designed to conquer both Daytona and Le Mans. At a media roundtable at this year’s 24 Hours of Daytona, we spoke with CEO Stephan Winkelmann and chief technical officer Rouven Mohr about Lamborghini’s increased passion for motorsports and how it benefits the brand. A teaser for the 2024 Lamborghini LMDh racer.LamborghiniPlug-In Hybrid Coming”We think that times have changed,” explained Winkelmann, when asked about the expansion into prototype endurance racing. “For us, [LDMh] is the best opportunity to test materials, and the fact that it’s a hybrid is fitting perfectly in our strategy.”Lamborghini is set to reveal its first plug-in hybrid this year as a successor to the Aventador. The new supercar will retain a V-12 engine, with Mohr emphatically declaring, “We are not following the downsizing trend.” A plug-in follow-up to the Huracán and an electrified Urus are also expected in the near future. Meanwhile, the LMDh race car that will take on the World Endurance Championship (WEC) and IMSA SportsCar Championship in 2024 will pair a twin-turbo V-8 with an electric powertrain. While the LMDh setup is designed specifically for competition, knowledge from running the hybrid race car will eventually transfer back into roadgoing Lamborghinis. “But at the moment, it’s the opposite way around,” revealed Mohr. “We learned already a lot about the energy management for the street cars; we are not starting from zero in the LMDh.” Regardless of which direction the technology is flowing, the timing of the LMDh entry and Lamborghini’s push towards electrification is no coincidence and demonstrates the brand’s commitment to a transition to hybrids.Caleb Miller|Car and DriverAlong with developing emerging tech, racing has been crucial for tuning the suspension and steering of the road-legal supercars. “If you want to improve the handling and the behavior of the car, motorsport is the perfect field to train,” Mohr said. He also explained that the motorsport department, Squadra Corse, and the company’s R&D division are closely linked, with employees switching between the two branches. This influence has led to more track-focused street cars, like the Huracán STO, basically a GT3 race car for the road, with wings and fins sprouting from its chiseled carbon-fiber bodywork. More track editions will evolve out of the upcoming hybrids, but Winkelmann wouldn’t divulge any details just yet.Brand BuildingRacing is about more than just boosting the performance of the Lamborghini lineup. As indicated by the hundreds of logos plastered across every race car on the Daytona grid, motorsport is just as much about marketing as it is about competition, and Lamborghini’s motorsports push has helped shift the brand’s image over the past decade.”We started officially in motorsport with Super Trofeo because we thought we have to build a connection between us and our customers,” said Winkelmann. Super Trofeo, like the Ferrari Challenge series, is for so-called “gentleman drivers”—basically the ultra-wealthy who have some extra pocket change and want to live out their racing dreams. The series allows Lamborghini owners to experience the Huracán, and before it the Gallardo, in an environment where they could push the supercar to its limits and experience the extremes of its performance capability.Caleb Miller|Car and DriverIn a way, the series serves as a way of training the company’s customers. “We use this also as a boost for the capability of our drivers,” Winkelmann said. Teaching Lamborghini owners how to handle such powerful machines through Super Trofeo extends beyond the track. “Most of them use Lamborghini cars every day.” More Lamborghini NewsSuper Trofeo has also increased awareness for the brand, expanding Lamborghini’s reputation beyond the company’s historically flashy design to solidify it as a maker of highly capable corner carvers. “We have so many followers, not only for the brand Lamborghini but also for Squadra Corse,” Winkelmann said. The Super Trofeo program also led Lamborghini to enter GT3 racing, the FIA-homologated class that races in WEC and IMSA. The Evo 2s taking part in the 2023 24 Hours of Daytona are the third generation of GT3 race cars that share a silhouette with license-plate-wearing Lamborghinis, furthering establishing the link between the brand’s products and track performance. While some purists may be put off by the idea of Lamborghini shifting into hybrids, Lamborghini promises that the electrified supercars—and eventually the brand’s full EVs—will still bring the emotional connection that’s expected from a Lamborghini, the charisma that has been encapsulated by their designs and engines for decades. And we have a strong feeling that the automaker’s continued passion for motorsports and its new entry into LMDh will help ensure that the soul of Lamborghini remains alive and well in the electric age. More