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    BMW Q3 2024 Sales Stutter, YTD Full Tank

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    BMW India YTD 2024 Sales – January to September, Q3 end.BMW Q3 2024 Sales Slows Down: Not Every Lap’s a Victory Lap
    The company has reported consistent growth in car and motorcycle deliveries YTD 2024. From January to September, BMW car sales reached 10,056 units. The MINI brand contributed 500 units, leading to a combined total of 10,556 vehicles. This represents 10.19 percent increase over the same period in 2023, reflecting a steady performance in India’s competitive luxury car market. Motorcycle deliveries reached 5,638 units, showing a diverse portfolio across both two- and four-wheeled segments.
    BMW Group India’s Q3 2024 performance reflected 6.87 percent overall decline in car sales, with a total of 3,458 units delivered. BMW car sales decreased by 5.68 percent, reaching 3,322 units. MINI saw a drop of 28.80 percent, delivering 136 units during the quarter. BMW’s motorcycle sales dropped by 4.12 percent. Down from 2,111 units.
    BMW Q3 2024 sales
    BMW Q3 2024 Sales Down, YTD Up, Two Tales
    Despite these declines in Q3, year-to-date (YTD) figures from January to September 2024 showed a different trend. BMW car sales rose by 11.76 percent, delivering 10,056 units. MINI car sales are reported at 14.09 percent decline with 500 units delivered. Down from 582 units. Motorcycle deliveries for the same period saw a sharper drop of 16.82 percent, with 5,638 units sold. Overall, BMW Group India’s YTD vehicle sales totalled 16,194 units, showing a slight 1 percent decline compared to the previous year.
    Electric vehicles (EVs) play significant part of BMW’s portfolio. 2024 YTD, BMW delivered 725 electric vehicles YTD 2024, with the BMW i7 being the top seller. Total EV deliveries to date exceed 2,000 units. Popular models like the BMW iX have sold over 1,000 units,. Availability of electric models such as the i7, i5, i4, iX, and iX1 reflects BMW’s expanding focus on electric mobility in India. MINI has also introduced the Countryman Electric, further expanding their EV options.
    BMW 7 Series
    BMW’s Workhorses
    BMW’s product portfolio remains diverse, with long-wheelbase sedans like the 3 Series, 5 Series, and 7 Series maintaining a strong presence in the luxury class. The 7 Series and i7 models, in particular, represent the company’s continued success in the luxury segment. Sports Activity Vehicles (SAVs), such as the X1, make up 55 percent of BMW’s sales. X1 accounted for 20 percent of total SAV sales. The 3 Series is the highest-selling sedan, with a 19 percent share of the company’s sedan sales. This product diversity has solidified BMW’s position in the luxury automotive market.
    BMW Joy Days, a sales initiative, resulted in strong sales for the BMW 5 Series. Over 300 units were sold during the campaign, and the festive order bank exceeds 600 units. Finance plans offered during this period included competitive interest rates as low as 7.75 percent per annum and flexible EMI options starting at Rs 49,999.
    BMW India’s Charging Plan: Fast Chargers
    The company is focused on enhancing its electric vehicle charging infrastructure with a fast-charging network spread across 51 cities. BMW offers additional services like complimentary home chargers with installation and smart E-routing through its “Destination Charging” programme. These services aim to provide convenience to customers and support the broader adoption of electric vehicles in India. An extensive charging network is crucial to support demand for electric mobility.
    The focus on luxury electric vehicles, particularly the BMW i7, remains central to BMW’s strategy in India. This model has become the best-selling electric vehicle within BMW’s portfolio. Growing demand for electric vehicles and the company’s commitment to expanding its EV offerings highlight BMW’s strategic positioning in the premium electric mobility market.
    BMW’s Diverse Lineup: Financing and Product Variety Do the Talking
    BMW’s strong and diverse product portfolio, and finance solutions have positioned the company to capitalise on demand in India. With strong product lines, a comprehensive charging network, and flexible finance options, BMW Group India continues to make strides in the country’s luxury automotive market.
    Vikram Pawah, President and CEO, BMW Group India said, “BMW Group India is scaling new heights with consistent and robust business results. The highest ever car deliveries during January to September this year, reflects the synergy between a successful strategy and an unparalleled customer experience. BMW Group India is changing the game with its long wheelbase product portfolio and a strong electric mobility offensive. Key models like the BMW 7 Series Long Wheelbase, BMW 3 Series Long Wheelbase and BMW X1 are leading in their segments and demand for the new BMW 5 Series Long Wheelbase is overwhelming. Excellence across the entire spectrum of sales, aftersales, processes and customer engagements set our brands apart, creating an intense pull for both existing customers and aspiring individuals who want to enjoy sheer driving pleasure.” More

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      in Electric Cars

      Mini Charged Edition Launched For Rs. 55 Lakh – 20 Shades of Elegance

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      Mini Charged EditionYellow Pops and Red Sparks: Mini Charged Edition gets styling enhancementsMini has launched a very limited special edition of its sole electric car in India. Mini Charged Edition. The company will only sell 20 units. Very limited and quite so exclusive.Mini Charged Edition is a slightly stylised version Mini 3-Door Cooper SE BEV sold in India. Price is listed at Rs. 55,00,000 (ex-sh). Buyers can book exclusively from the shop section of company’s official website.Wired for Thrills: Mini Charged Edition’s ConnectivityStandard Mini 3-Door Cooper SE costs Rs. 53.50 lakh (ex-sh) before opting for the slew of accessories the company offers to configure. Charged Edition costs Rs. 1.5 lakh (ex-sh) to up its special character.On the outside, Mini Charged Edition wears an exclusive Chilli Red paint scheme. It plays with two different white shades to contrast Chilli Red. Roof gets a familiar/standard White finish. ORVMs, door handles, tailgate handles, headlight rings, tail light rings and logos get Aspen White shade.Mini Charged Edition – FrontTo add a more colourful character, a Frozen Red stripe on the bonnet delights. And is complemented by striking Energetic Yellow highlights. Energetic Yellow highlights are present in other areas too – above side body cladding and asymmetric 17-inch ‘Electric Power Spoke Alloy Wheels’ and an S badge at the front and rear.On the inside, Striking Yellow accents bring youthfulness to the equation. Steering wheel gets soft nappa leather, while seats are leatherette. Mini’s cute-sy appeal is accentuated by a 5” instrument cluster and 8.8” infotainment screen.Energising the Future: Bold Brand PhilosophyThese 17” alloy wheels are aerodynamic in nature and reduce air drag to maximize efficiency and range of its electric powertrain. Speaking of electric powertrain, Mini Charged Edition is similar to standard Mini 3-Door Cooper SE. This means 32.6 kWh battery and a motor with 184 bhp of power and 287 Nm of torque.White RoofDriving modes include Green and Sport. The range of this powertrain is 270 km on a single charge. Mini offers convenience of 50 kW DC charging, 11 kW AC and 2.3 kW AC which charges the battery to 80 percent in 36 minutes, 2 hours 30 minutes and 9 hours 43 minutes respectively.Mini Wired Package as standard enables navigation, wireless charging, Apple CarPlay, and a Harman Kardon audio system. Mr. Vikram Pawah, President, BMW Group India said, “MINI spreads BIG LOVE by bringing the MINI 3-door Cooper SE in Chili Red, for the first time in India. It celebrates the legendary Go-Kart feeling and instant torque, all with zero emissions.‘Charged’ branding in Energetic YellowThe MINI Charged Edition is a bold, energetic and expressive car that perfectly fits the MINI BIG Love spirit of a brave and daring brand which brings people and communities together. The MINI Charged Edition is your perfect partner for Urban Mobility. Every bit the original iconic MINI but powered for the roads of tomorrow.”Aspen White highlights More

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      in Electric Cars

      Mini Cooper Electric India Launch Soon – Officially Teased

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      New Mini Cooper ElectricMINI Cooper electric will go up against other luxury EVs such as the upcoming Volvo XC40 Recharge
      MINI has teased MINI Electric on its social media handles indicating its launch in India soon. The fully electrified derivative of the hot hatch made its global debut last year and is based on MINI Cooper. Hence, it is often referred to as Cooper Electric. MINI Electric was first unveiled in India in February 2021 and was expected to go on sale by March.
      However, with the second wave of the Covid-19 pandemic kicking in, its launch had to be put on hold. The BMW-backed performance car brand will finally be bringing this emission-free version of the hot hatch to India. That said, the company hasn’t revealed an exact launch timeline yet.
      Mini Cooper Electric – Exterior Design
      Starting with its design, MINI Electric appears to be an exact replica of MINI Cooper although there are some small noticeable variations. The most prominent of those is a faux front grille which instead of letting in fresh air for the radiator, enhances the car’s aerodynamic qualities. It also comes with many new paint schemes such as Rooftop Grey, Island Blue which lend the battery-powered car a distinct identity.
      Some of these paint schemes are furnished with a striking yellow accent bar and MINI Electric badge to give the hatch a fresh character. MINI, however, has retained the iconic round headlights with integrated circular LED DRLs.
      New Mini Cooper Electric – Teased
      The electric hot hatch also receives a new 17-inch corona spoke dual-tone alloy wheel design with yellow-coloured rims which look funky. The pillars have been blackened on all colour trims which gives the car a nice contrast.
      Mini Cooper Electric Specs
      Powering MINI Electric is an electric motor that draws energy from a 32.6 kWh battery pack mounted under the floor, between the front seats and under the back seats. Positioning of the battery pack provides the all-electric MINI an extra-low center of gravity which allows better handling and more fun around corners. The battery returns a claimed range of 203 to 234 kilometers on a single charge as per the WLTP cycle.
      As for performance, the fully electric powertrain pumps out 184 bhp and 270 Nm of peak torque. It can attain a top speed of almost 150 kmph while 0-100 kmph acceleration is claimed at 7.3 seconds. Like its IC engine counterpart, this one comes as an FWD with a single motor mounted on the front axle.
      Features on offer
      Like most MINIs, the all-electric Cooper gets tons of gizmos to lighten up one’s in-car experience. These include adaptive LED headlights with a matrix function for high beam, heated steering wheel, a Harman Kardon music system, Head-Up Display, wireless phone charging and more. The dashboard also flaunts a touchscreen display at the centre along with a 5.5-inch oval-shaped digital instrument console.
      The display offer a wide range of Connected car features and Concierge Services. These include remote car locking/unlocking and pre-conditioning of interior from one’s smartphone and more. In India, it is most likely to be offered as a Completely Built Unit (CBU). More

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      in Electric Cars

      Mini Cooper Electric renames Corona Spoke wheels to Power Spoke

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      Due to obvious reasons, Mini USA has changed the name of ‘Corona Spoke’ wheels used on Mini Cooper SE electric car to ‘Power Spoke’. These uniquely designed wheels carry a futuristic look and feel and have been tested for improved aerodynamics. With a global disaster now associated with the term, the company appears to have […] More