More stories

  • in

    MG Windsor EV Beats Tata Nexon EV – Becomes No 1 Electric Car Of India

    MG Windsor EVMG Motor sold a total of 3,116 units of the Windsor EV in October 2024, accounting for 30% of total passenger EVs sold in the same month
    MG Windsor EV, the very latest of entrants into the company lineup and into the electric vehicle segment in the country, has emerged the most victorious. This new electric vehicle was launched in September 2024. In Oct 2024, it has become the best-selling electric car in the country with 3,116 unit sales. MG Windsor has replaced Tata Nexon EV as the No 1 selling electric car in the country.
    MG Windsor EV Sales Oct 2024
    MG Motor India posted 37.92% YoY growth to a total of 7,045 units. Of these, new Windsor accounted for 3,116 units in its first month of launch. MG Motor also sells the Astor, Hector, Gloster, ZS EV and Comet EV in the country. This was the highest monthly sales registered by MG Motor India.

    Indian Olympic Medalists 2024 Felicitated with MG Windsor EVs pic.twitter.com/jYXU2cZL3p
    — RushLane (@rushlane) November 15, 2024

    What is it that has instantly made the new MG Windsor such a success in its segment? It has displaced the Tata Nexon EV, which till date was the best-selling electric car in India. The Windsor EV even overtook the Comet and ZS from its own stables. The Windsor EV saw an exceptional response right from its first day of booking windows being opened on 3rd October 2024. Within 24 hours, the Windsor had amassed 15,176 bookings making it the first passenger electric vehicle to achieve this target in the Indian market.
    MG Windsor EV Deliveries
    MG Windsor is presented in three variants of Excite, Essence, and Exclusive. Its pricing under BaaS (Battery-as-a-Service) is from Rs 9.99 lakh to Rs 11.99 lakh, with Rs 3.5 per km. As a whole, the Windsor EV comes in at a starting price of Rs 13.50 lakh (ex-showroom). MG Motor has been making record deliveries, with over 100 Windsor EVs getting delivered in a day at select dealership.
    [embedded content]
    MG Windsor is available in four exterior colour options of Starburst Black, Pearl White, Clay Beige, and Turquoise Green. It is based on the Wuling Cloud EV and shares some of its features. These include all LED lights, LED DRLs, a slim connecting light bar and also a connected light bar at the rear. It rides on 18 inch alloy wheels and shows off a massive front bumper.
    The interiors of the new MG Windsor EV also sees class leading features. These include a large 15.6 inch infotainment system with Android Auto and Apple CarPlay, an 8.8 inch digital instrument cluster and a leather wrapped steering wheel in a two spoke design. A large glass roof, 256 multi light LED ambient lighting, 9 speaker Infinity sound system, aero-lounge rear seats with 135 degree recline facility and adjustable front seats are among its interior highlights.
    Top Safety Features
    What makes the MG Windsor even more attractive to buyers in the country is its host of safety equipment. In terms of safety, it gets a 360-degree camera, surround view camera, 6 airbags, electronic parking brake, auto hold assist, tyre pressure monitoring system (TMPS) and electronic stability control.
    MG Windsor EV is presented with an IP67 rated 38 kWh lithium ion phosphate battery pack. This allows for a 332 km range and gets synced to a permanent magnet synchronous motor that offers 134 hp power and 220 Nm torque. Charging via a DC charger takes upto 55 minutes. The MG Windsor competes with the Tata Nexon EV, Curvv EV, and the Mahindra XUV400 in its segment. More

  • in

    MG Windsor EV Deliveries Start – New TVC Launched

    New MG Windsor EV Deliveries StartThe 38 kWh battery on MG Windsor EV promises 332 km of range and supports 45 kW DC charging enabling 10-80% SOC in 55 minutes
    With the launched of their Windsor EV, JSW MG Motor India has had a rather successful strategy to turn the tides around. Windsor EV has received excellent reception and it clocked over 15K bookings on the first day. The company has now commenced deliveries of MG Windsor to customers during the auspicious festive season.
    MG Windsor EV Deliveries Start
    The company has successfully cracked the code and introduced a whole new pricing strategy to accelerate faster adoption of EVs. Called BaaS (Battery as a Service), MG is offering battery rental schemes enabling extremely competitive Ex-sh prices. Soon, BaaS program was extended to incorporate Comet and ZS EV as well.
    New MG Windsor EV Aero Lounge Seats
    With BaaS as a potent weapon in their arsenal, JSW MG Motor India has successfully launched Windsor EV and has commenced deliveries of the same. At the same time, MG has launched “Live Business Class” campaign and released a TVC highlighting Windsor EV as the most comfortable vehicle in its segment.
    Windsor EV is a 4.3m long electric vehicle that starts at Rs 9.99 lakh (Ex-sh) with BaaS. The company is further sweetening the deal by offering one year free charging for Windsor EV buyers. Included in the package are comprehensive warranty and buyback plans that will appeal to prospective buyers.
    [embedded content]
    Without BaaS, MG Windsor EV prices are still attractive as it starts from Rs 13.5 lakh (Ex-sh). For the price, MG Windsor EV packs quite a lot of features and equipment along with offering unmatched comfort. Notable exterior features include pop-out flush door handles, 18-inch alloy wheels and all-LED lighting among others.
    On the inside, we get an expansive space with a lot of room for both front seat and rear seat occupants. There is a comprehensive package of features to cater to tech-savvy buyers and exceptional quality of materials used along with excellent fit and finish. The 38 kWh battery promises up to 332 km of range from a single charge.
    New MG Windsor EV Infinity View Roof
    New TVC
    The company has released a new TVC aligning MG Windsor EV ownership with Business Class travel where luxury and comfort is concerned. Thus associating Windsor EV with premium and elegant mobility solutions that target demographic will appreciate.
    The TVC shows a family consisting of a father, a mother and a child traveling in both a business class jet 33,000 feet above and draws similarities of that experience to the comfort and luxury offered by MG Windsor EV. Highlighting features like a panoramic glass roof, 135-degree reclinable Aero-lounge seats, ambient lighting and the 15.6-inch infotainment screen, among others. More

  • in

    MG Windsor EV Bookings Open 3rd Oct – BaaS Prices Rs 10 L to Rs 12 L

    MG Windsor EV Bookings StartCustomers can access various benefits with Windsor EV such as lifetime battery warranty, free 1-year charging and 60% assured buyback
    In a short span of time, MG Motor has emerged as the second best selling electric car manufacturer in India. The company has a market share of over 21% and currently trails only Tata Motors in the EV space. To strengthen its presence in the electric segment, MG Motor recently launched the MG Windsor EV.
    MG Windsor EV bookings open tomorrow
    Official bookings for MG Windsor EV will commence from tomorrow, 3rd October, 7:30 AM, for a token amount of Rs 11,000. Customers can place their bookings online on MG Motor India website or visit their nearest MG dealership. Deliveries of Windsor EV will commence from 12th October, 2024 onwards. MG has timed the deliveries to coincide with the auspicious festive season.
    MG Windsor EV Prices
    With the addition of Windsor EV, MG Motor now has a total of three EVs on offer in India. Windsor EV is essentially a rebadged version of the Wuling Cloud EV. The latter is sold across select Asian markets such as Thailand and Indonesia. For the Indian market, MG Windsor EV has been positioned as India’s first intelligent CUV (Crossover Utility Vehicle). MG Windsor EV combines the elegance of a sedan with the roominess of an SUV.
    Production of Windsor EV has already commenced at MG Motor’s manufacturing facility in Halol, Gujarat. MG Motor had acquired this plant from General Motors India in 2017. After the acquisition, MG Motor invested over Rs 2,000 crore to carry out a major upgrade of the 178-acre facility. As of now, MG Motor’s state-of-the-art Halol plant has a production capacity of more than 1,00,00 vehicles per annum.
    [embedded content]
    MG Windsor EV purchase options – Standard / BaaS
    While MG Windsor EV is a well-equipped model, MG Motor has made the deal even more tempting with its industry-first initiatives. One of the key components is the unique BaaS program (Battery as a Service), which significantly reduces the upfront purchase cost. Customers choosing the BaaS purchase option can access the Windsor EV at a starting price of Rs 9.99 lakh.
    This is for the base Excite variant. The Windsor EV Exclusive and Essence variants are available at Rs 10.99 lakh and Rs 11.99 lakh with the BaaS program. Customers choosing the BaaS program will have to pay an additional Rs 3.50 per km as battery rental cost.
    For folks who prefer the conventional outright purchase option, the Windsor EV is available at a starting price of Rs 13,49,800. The Exclusive and Essence variants will cost Rs 14,49,800 and Rs 15,49,800, respectively. Other industry-first initiatives include a lifetime battery warranty for the first owner.
    This completely eliminates the worries that people have about battery performance and replacement. Early buyers of Windsor EV will also be eligible for full 1-year free charging at MG’s public charging stations. In addition, MG is also offering assured 60% buyback after 3 years / 45,000 kms with the Windsor EV. More