Mahindra Cars

Mahindra & Mahindra’s EV division is almost ready with the eXUV300 or XUV300 Electric subcompact crossover
To strengthen the Indian automotive market’s infant yet growing EV scenario, Mahindra & Mahindra group is looking for strategic partners to scale up its subsidiary, Mahindra Electric. Despite facing a 94 per cent decline in profits for the June quarter due to COVID-19 and regional lockdown protocols, the Indian automaker states that its EV-launch plans stay unaffected. Mahindra Electric is arguably the pioneers of the nation’s push towards electric mobility in PV (passenger vehicle) segment.
Immense interest in India’s EV space

According to Pawan Goenka, Managing Director of Mahindra & Mahindra, the company has “invested significant capital in the segment”. He added that M&M officials are in talks with “multiple interested parties” to invest in Mahindra Electric. “We are fairly well invested (to drive the EV market),” states Pawan Goenka. In addition to a dedicated facility in Bangalore, the company has invested in its Chakan manufacturing facility to develop high-range battery packs.
Mahindra & Mahindra group aims to be a dominant player in the global EV space with Mahindra Electric in the affordable PV segment. Higher up on the price ladder, Mahindra-owned Italian automaker Automobili Pininfarina will introduce performance-focused electric products (major portfolio expansion in the plans).

Mahindra Funster Electric Concept
The iconic design firm has only one product at present, Pininfarina Battista electric hypercar. It was unveiled at 2018 Pebble Beach Concours d’Elegance and production (limited to just 150 units) was scheduled to start sometime this year. However, COVID-19 and related confusions pushed the production timeline to 2021.
Mahindra & Mahindra recently shared that it is looking forward to a new partnership to run the South Korean subsidiary, SsangYong Motor Company. Mahindra has decided to back off from investing further in SsangYong, except about $32 million to help it stay afloat. Certain parties have already shown interest in the company.
Mahindra eXUV300
The much-awaited Mahindra eXUV300 (or XUV300 Electric) will directly rival Tata Motors’ Nexon EV. Based on the brand’s all-new MESMA 350 architecture, the all-electric subcompact crossover (or “compact SUV”) promises a range of over 370km (under ARAI testing) on a full charge. Real-life range figures would exceed 300km.
‘MESMA’ expands to Mahindra Electric Scalable and Modular Architecture. It supports 60-280kW motors as well as battery capacities ranging up to 80kWh. Dual-motor setups (electric AWD) are also possible. The 2021MY SsangYong E100, the Tivoli-based electric crossover, is developed over MESMA. It is worth mentioning that the SsangYong Tivoli formed the base for Mahindra’s successful XUV300.
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Mahindra Atom electric spied
Mahindra Electric had showcased all its current and upcoming EVs in either production or concept format at Auto Expo 2020

Mahindra Electric, the EV division of Mahindra & Mahindra group, plans to launch three new products by the end of the current fiscal (31 March 2021). This includes the Mahindra eKUV100 ‘micro-SUV’, Atom quadricycle and Treo Zor cargo three-wheeler.
Mahindra Electric is one of the leading players in the country’s budding EV market. Last year, the company sold 14,000 electric vehicles in the country. A good majority of the sales were contributed by the Treo and e-Alfa three-wheelers.
Mahindra Electric had showcased its full line of products in either production or concept avatar at Auto Expo 2020, held in early February. The biennial automotive event also became a venue to debut the Mahindra eXUV300 albeit as a concept. The all-electric subcompact crossover will be a direct rival to the Tata Nexon EV. Over the months, we have shared multiple spy shots of the vehicle doing test runs.

Mahindra KUV100 electric
Mahesh Babu, CEO of Mahindra Electric, shares that there is a high potential for EVs in the commercial vehicle market. With the rise of e-commerce businesses, small emission-free means of logistics are witnessing increased demand. Still, sales remain on the lower side due to the ongoing COVID-19 crisis but much better than the initial lockdown phases. Mahesh Babu states that demand for electric three-wheelers has recovered by almost 50 per cent that of usual or pre-COVID trends.
Prices of the Mahindra eKUV100 were already revealed at Auto Expo 2020. The raised hatchback comes at a starting price of Rs 8.25 lakh ex-showroom. Powered by a 40kW (~54bhp) electric motor, the eKUV100 produces 120Nm of torque from zero RPMs. Claimed range figures cross 145km on a full charge. Using a DC fast-charger, the battery can attain 80% charge in around an hour’s time.

Meanwhile, Mahindra has discontinued the regular KUV100 diesel variant ahead of BS6 era. The current 2020MY Mahindra KUV100 is available only in a 1.2-litre NA petrol format making 82bhp and 115Nm while mated to a 5-speed manual transmission.
At the moment, there are limited choices in the electric four-wheeler market. Popular names include the Hyundai Kona, MG ZS EV and Tata Nexon. On the other hand, the Indian two-wheeler market (especially scooters) has a wide range of products lacking a tailpipe. It is worth mentioning that electric scooters make more sense than a conventional petrol-CVT example in several scenarios — know more.
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Mahindra Electric has now officially teased its upcoming quadricycle, the Atom. As the name suggests, Atom happens to be a pretty compact vehicle, which can seat 4 including driver. Mahindra intends to promote the product for last-mile connectivity. The same was spied on test by automotive enthusiast Sudharsan in Chennai. Mahindra is planning to launch […] More