Honda Activa

Scooter sales are on the rise in India, and Activa is leading the charge
To a large degree, BS6 two wheelers were launched at a time when no one envisioned how tumultuous the journey would become towards the end of FY20. India is a humongous two wheeler market and HMSI is a top supplier with market dominance in regard to scooters. BS6 compliant Honda Activa 125 was launched in September 2019, well ahead of the March 31, 2020 deadline. While the higher selling Activa 6G was launched earlier this year.
Honda Activa segment dominance

Honda Activa enjoys complete scooter segment dominance, and contributes the lion’s share for HMSI. It’s sales performance alongside its BS6 product portfolio has helped the company see 11 lakh BS6 two wheelers in India. The feat is largely attributed to high demand for Honda Activa 6G, and Honda Shine 125cc. For now, Honda Motorcycle and Scooter India offers 11 BS6 two wheelers, including scooters, motorcycles, and premium big cc bikes.
Starting out its BS6 transition well in time paved the way for its BS6 sales prowess. The the financial year suddenly came to a halt enveloped in the current Cover-19 pandemic, HMSI reported 6.5 lakh BS6 units sold before transition deadline.

2020 Honda CB Shine BS6
HMSI BSVI product portfolio
Yadvinder Singh Guleria, Director, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “It’s a matter of great pride for us at Honda, that our 11 advanced BS-VI models have won the vote of confidence & created a new joy of riding amongst customers across India. Truly, it’s #AQuietRevolution from Honda in the BS-VI era as our product portfolio stands out as the Industry’s most diverse starting from 110cc scooters and motorcycles going up to 1100cc premium adventure bike.”
Current job and commute requirements have been altered like never before. A large number of employers are taking responsibility when it comes to providing safe transport to and from work. In the last two months, most manufacturers have been able to deliver their unfulfilled order books owing to lockdown limitation.
Now with lockdown lifting in phases, buyers are in a position to analyse what will work for them. And that puts focus on personal mobility. For the longest time, the Honda Activa has been a top choice of personal mobility because the scooter can be ridden by young and old, women, and men. At this point, this value proposition of the already successful scooter could work in favour of Activa.
Guleria added, “As many customers are now preferring personal mobility for safety and hygiene in the challenging times of new normal, Honda is unlocking new value with its many initiatives like online bookings, attractive retail finance schemes, industry-first up to 6 year’s warranty option etc. Moving forward, we are confident that millions of Indians will continue to realize their dreams of mobility with Wings of Honda.” More

The pre-registered Honda BS4 stock comes with significant discounts the extent of which will vary depending on the model and location
The lockdown couldn’t have come at a worse time for the automakers who were frantically working on depleting their BS4 stock before the April 1, 2020, deadline. India imposed a complete shutdown in the last week of March, depriving the companies off the crucial days of final stock clearance push.

The Supreme Court initially offered a 10 day relaxation period after the lockdown to to let dealers sell 10% of their BS4 stock but quickly recalled the order citing discrepancies in the number of vehicles sold. Since BS4 vehicles cannot be registered after the implementation of BS6 standards, several passenger car and two wheeler markers had to write off their left-over unregistered stock, amassing huge losses in the process. It seems, some brands have managed to registered their unsold BS4 stock through their dealers across various cities before the deadline in the hopes of selling them as unused old vehicles with hefty discounts.
Honda Motorcycle and Scooter India (HMSI) has floated a campaign to sell its ‘unused vehicles’ at ‘unthinkable prices’. The two wheeler giant has launched a new section on its official website to collect customer data like their location, contact details and the model they are interested in. After the form has been filled, you will be contact shortly by a customer care executive of your nearest Honda dealer to take the transaction forward.

Screenshot of Honda 2 wheeler website, where they you can register to buy unused BS4 scooter or motorcycle.
We get the impression that the extent of discount depends on the level of stock of the particular model at the local dealership. Although the automaker hasn’t explicitly stated that the campaign is for BS4 stock, the ‘unused’ classification gives us a clear hint.
For example, a Honda dealer in Panipat is selling the pre-registered 0-km stock of Honda Navi mini motorcycle for a tempting price of INR 30,000 (on-road). That’s a discount of more than INR 15,000 compared to its ex-showroom price! The catch here is, even though the pre-registered unused vehicles are brand new for all practical purposes, they are second-hand on paper hence will carry less resale value when it is time for your to let them go (you will already be the second owner on the record). Moreover, if you are planning to buy these vehicles through loan, you will have to pay higher interest rate associated with used vehicles.
BS4 Honda Scooters, Motorcycles Available

Honda 2 wheeler campaign to sell BS4 stock

– Activa 125– Activa 5G– Activa i– Aviator– CB Hornet 160R– CB Shine– CB Shine SP– CB Unicorn 160– CBR250R– CD 110 Dream– Cliq– Dio– Dream Neo– Dream Yuga– Grazia– Livo– Navi– X-Blade
Please note that not all motorcycles will be available in your city / or your choice of dealer. You will need to fill in the form on the Honda website, and wait for them to get back with confirmation if your choice of BS4 vehicle is in stock or not.
All things considered, pre-registered BS4 stock could still be an attractive proposition if you are able to negotiate with your dealer for a good discount. Don’t hesitate to haggle! More