Hero MotoCorp

Hero MotoCorp aims to improve customer convenience with new paid service

Hero MotoCorp has introduced 24×7 Roadside Assistance (RSA) programme in its customer centric quest. With its volume of business being humongous, probability points to Hero’s valued-customers being most in need. The round the clock RSA programme is a nationwide offering, and can be accessed through a toll-free number or Hero Customer App.
Hero MotoCorp Roadside Assistance (RSA) Programme
Hero RSA programme benefits include on-call support, repair on spot, tow to the nearest Hero workshop, fuel delivery in case of fuel run-out, flat tyre support, battery jump start, accidental assistance (on demand), and key retrieval support.
All Hero scooters and motorcycles owners across India can avail this. From owner of their best selling motorcyles like Splendor, Passion, HF Deluxe to their more powerful motorcycles like Xtreme and Xpulse range as well as their scooters like Pleasure, Maestro and Destini – all can avail the benefit of this Hero RSA Program.
Hero Xtreme 160R Image – Northeast Biking Community / Auto World, Golaghat
One can enrol for RSA programme at a Hero MotoCorp authorized channel-partner for an inaugural price of Rs 350 as annual subscription. For premium range of motorcycles – Xtreme 160R, Xtreme 200S and XPulse 200, Hero RSA is complimentary for 1 year. The offer is effective from October 1, 2020.
Hero MotoCorp Mega Service carnival for October 2020
A ‘Mega Service Carnival’ held by the company is currently being organized at authorized Hero customer touch points at over 6000+ locations across until October 10, 2020. Participating customers can avail of discount on service labour charges, free washing / polishing / nitrogen filling, Annual Maintenance Contract (AMC) package (Joyride), exchange offers upto Rs 3,000 on new vehicle purchase, and additional points for GoodLife customers.
Having posted high sales in September 2020, the company is keen on sustaining sales in the ongoing festive season. As such, a range of offers and benefits serves in good stead to make the deal a better one for the high number of footfalls expected. With September 2020 sales reaching the 7.15 units mark, Hero outdid YoY sales by more than a lakh units. In the current scenario, sales gains are the norm on account of pent up demand owing to earlier nation-wide Covid-19 pandemic related lockdown.
The industry is also aided by the fact that auto industry was already in the grips of a slowdown prior to Covid-19 pandemic. Given the circumstances, low base sales of 2019 has pushed most manufacturers into the green last month. And now with newfound consideration of private mobility options, buying a two-wheelers steams a most logical and feasible choice. That long with the pattern of purchases during the festive season puts October expectations at a good place.
New Maestro Edge 125 Stealth and Hero Pleasure Plus Platinum black
In keeping things moving, Hero has gotten its festive campaign going with the new Maestro Edge 125 Stealth, and is available at a price of Rs 72,950. The manufacturer has lined up several new product launches in the next few weeks. Another of its new variant launches is Hero Pleasure Plus Platinum black. The approach to offer something new centres around vehicle styling. More

Hero Splendor was the no 1 selling two wheeler in the company line-up for Sep 2020
Hero MotoCorp reported sales of 7,15,718 units in September 2020, its highest in a year that’s been unprecedented, and like never before. Sales grew at 16.91 percent having gained volume of 1,03,514 units from 6,12,204 units sold in September 2019.

Of this motorcycle sales takes the lion’s share of 6,60,948 units. Hero offers a range of mass market commuter motorcycles, and given the current unavailability of public transport, a small cc motorcycle seems a good bet. Sales grew 18.30 percent at volume gain of 1,02,252 units from 5,58,696 units sold a year earlier. Splendor was once again the no 1 selling Hero.
Scooter sales gained 2.36 percent, up at 54,770 units from 53,508 units. Hero’s domestic market sales being its stronghold accounts for 6,97,293 units at 16.12 percent growth, up from 6,00509 units. Exports growth is reported at 57.55 percent up at 18,425 units from 11,695 units.
Hero MotoCorp Sales Sep 2020
Price Increase
Hero announced that from today, October 1, 2020, the company has made a price revision of upto 2 percent across its product range to offset rising input costs and commodity prices. At present, Hero is working at almost 100 percent production capacity and almost all its dealerships are open.
While sales is looking up, the lull experienced at the start of FY21 has created a creator that’s going to be hard to fill by the end of the FY. The only thing to look forward would be to see how much of that gap Hero MotoCorp can cover in the remaining 6 months. Being the largest two-wheeler manufacturer means the brand’s sales decline is in lakhs now at almost a third down.
April – September 2020 sales
April – September motorcycle sales decline is reported at 32.61 percent, down at 22,07,055 units from 32,75,035 units sold in the same 6 month last year. The deficit stands at 10,67,980 units. Scooter sales decline for the period is reported at 34.09 percent. Sales fell to 1,70,896 units, down 88,409 units from 2,59,305 units sold in the same 6 months in 2019.
Total domestic sales decline is pegged at 32.84 percent. Sales fell to 23,11,254 units from 34,41,517, lower by 11,30,263 units. Exports have declined by 28.15 percent, down at 66,697 units from 92,823 units. Total sales for YTD FY21 is pegged at 23,77,951 units, down 32.72 percent from 35,34,340 unit sold in the same six months a year prior. Sales is currently trailing by 11,56,389 units. Sales slowdown is attributed to total business shut down through April, and restarting of operations in May 2020 in a phased manner.
MoM Sales
Alongwith YoY growth, the manufacturer posted MoM sales growth of 16.9 percent, up from sales of 6,12,204 units the month earlier (Aug 2020). While manufacturers continues to deal with disruption in its network components supply chain owing to labour shortage, and logistics, Hero MotoCorp sold 18,14,683 units in the Q2 FY21 (July-September) at 7.3 percent YoY growth., up from 16,91,420 units sold in Q2 FY20.
Hero MotoCorp remains cautiously confident of the potential of the ongoing festive season with peak festival season in October and November. The manufacturer looks forward to yet another month of high retail sales. More

Hero Destini 125cc BS6 is the most affordable scooter in the segment
While Hero MotoCorp dominates the commuter motorcycle segment, its scooters are yet to achieve the top-selling tag. To boost its performance in scooter segment, the company has consistently launched new products and introduced new features. The latest to join the list is all-new Destini 125 that comes with improved styling and a range of updates.

All-new Destini 125 is being positioned as an effective upgrade option for customers that have the budget for a standard 110 cc scooter. It is claimed that while customers will benefit from the new features, they will not be burdened with additional costs. All-new Destini 125 metal wheel and alloy wheel variants are priced at Rs 65,810 and Rs 68,600, respectively (ex-sh, Delhi).
All-new Destini 125 – New features
The scooter has been updated with features such as new LED guide lamps and XSens smart sensor technology. Talking about the latter, XSens comprises several sensors that improve performance according to riding conditions. These sensors include oxygen sensor, throttle position sensor, crank position sensor, vehicle speed sensor, air pressure sensor, air inlet temperature sensor, engine oil temperature sensor, bank angle sensor and side stand sensor. Below is the new TVC of Hero Destini BS6.
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These sensors ensure a range of benefits such as smoother rides, more power and torque, improved engine life, improved rider safety, fast acceleration and improved fuel economy. All-new Destini 125 acceleration and mileage have been improved by 10% and 11%, respectively, as compared to the outgoing model.
Other key features include always headlamp on, chrome accents at the front for a trendy look and feel, premium dual seat, body coloured rear view mirrors, semi-digital instrument console, external fuel filling, mobile charging port & boot light, and combination lock. Safety features include side stand indicator and integrated braking.
Destini 125 is available in a range of attractive colour options such as Noble Red, Candy Blazing Red, Panther Black and Chestnut Bronze. Customers looking for relatively sober colour options can choose Pearl Silver White or Matt Grey Silver.
Hero Destini vs Rivals, ex-sh Prices
All-new Destini 125 engine
Powering the scooter is a 124.6 cc air cooled engine that churns out 9 bhp of max power at 7000 rpm and 10.4 Nm of max torque at 5500 rpm. Transmission is a variomatic drive connected to a dry, centrifugal clutch. Rivals of the Destini 125 are Honda Activa 125, Suzuki Access, Honda Grazia. In comparison to rivals, it is the cheapest scooter in the segment.
With the updates, Hero MotoCorp will be expecting a boost in sales for Destini 125. In August, Destini 125 was the second bestselling Hero scooter, trailing behind Hero Pleasure. In the top ten list of bestselling scooters, Destini 125 was placed at ninth position with 13,609 units sold in August 2020. It had registered an impressive 39.79% YoY gain, as compared to 9,735 units sold in August last year. Just like other two-wheelers, Destini 125 sales could witness an upswing during the festive season. More

Splendor and HF Deluxe have kept up their strong performances on the sales chart
Hero MotoCorp seems to have recovered from the lull that it was facing along with other manufacturers for the last few months due to an economic meltdown further aided by the novel coronavirus. Numbers suggest that the bike maker has surpassed the figures registered in August last year to the numbers recorded in August this year.
Domestic Sales

The world’s largest two-wheeler manufacturer has exceeded the number of vehicles registered in August 2019 by 48,834 units. In the domestic market, Hero recorded sales of 5.68 lakh units in Aug 2020 as compared to almost 5.20 lakh units sold during the same period in 2019. Thus the company recorded an overall growth of 9.39 percent over last year.
As usual, it was the old lads from Hero’s range- Splendor and HF Deluxe which recorded maximum sales of 1,77,811 units and 1,77,168 units. Both of them recorded an impressive YoY growth of 4.44 percent and 10.26 percent. They are also the most affordable bikes in the company’s lineup.
Hero MotoCorp Domestic Sales Aug 2020
Strong figures have also been registered by Splendor 125 (54,490), Glamour (54,315) and Passion (52,471), although unlike the others Glamour registered degrowth of 10.53 percent. The Splendour 125 and Passion registered a positive growth of over 27 percent each.
The scooter segment of Hero MotoCorp has also been performing very well with Pleasure and Destini 125 registering sales of 16,935 units and 13,609 units respectively. However, Maestro witnessed a fall of 33 percent on YoY sales since until last month only Maestro 125 was on sale. The Maestro Edge 110 got its BS6 compliance a few days ago and went on sale recently.
However, the surprise package was the new Xtreme 160R which sold 12,037 units with a massive growth of 476 percent. Needless to say, the Xtreme 160R has been given a thumping response by the consumers.
Exports
Hero MotoCorp Exports Aug 2020
However, things were not as smooth when it comes to exports as overall exports declined by 14.89 percent. Some of the products registered decent exports which include Passion (3,060), Splendor 125 (2824), Hunk (discontinued in India) (2,180) Glamour(1,574) and Splendor(1408) recorded decent enough numbers
The scooter segment is not very popular overseas and that can be witnessed clearly by the YoY decline in exports. Maestro (250 units), Destini 125 (131 units) and Pleasure (40 units). Hero MotoCorp would be hoping that the export figures could also improve in the coming months just as its domestic figures stood.
Also READ;Bajaj Sales and Exports Aug 2020TVS Sales and Exports Aug 2020 More

The Hero e-US is expected to be unveiled at one of the high-profile events in foreseeable future
Hero Electric and Hero MotoCorp are two different companies. Both are into manufacturing and selling of two wheelers in India. The former has only focused in electric vehicles, while the latter, which is India’s largest two wheeler brand, is yet to launch an electric vehicle.

With electric vehicles the future, Hero Motocorp’s Technology Center in Germany (HTCG) is currently collaborating with the two wheeler giant’s Jaipur R&D HQ to develop a new premium electric motorcycle concept in addition to working on mainstream, cost-effective EV solutions.
Hero e-US or Hero Ultra Sport Eectric
According to a recent report by Moneycontrol, the powerful electric motorcycle concept which is currently under development by Munich-based HTCG is called the e-US (electric Ultra Sport). No additional information is available at this point but it is likely to be a design study to gather public opinion about a potential electric high-performance flagship.
Hero ION Concept from 2014 Auto Expo
If we were to hazard a guess, the Hero e-US could be an edgy street fighter with performance levels equivalent to a conventional quarter liter motorcycle. Or it could even be offering higher levels of performance to match something like the Ultroviolette F77. The concept is expected to be showcased at a high-profile event when it is ready. The timeline is not clear as of now.
Branding challenge for electric portfolio
Speaking at the latest Annual General Meeting, Hero Motocorp’s chairman Pawan Munjal stated that the company is well on course with its plans to enter the promising electric two wheeler market in the country. He also added that the pure electric products that are being developed by Hero Motocorp are independent of its subsidiary Ather Energy’s products.
It is to be noted that a pact between the Munjal family prevents Pawan Munjal-led Hero Motocorp to use the Hero brand name for its own electric products. As per the agreement within the family, this right is reserved for Hero Electric which is run by Pawan’s cousin Naveen Munjal.
Hero Electric is already a well established brand in the country with a market share of 45% in the e-scooter space. So, Hero Motocorp will have to chose a different brand name for its EV operations and that could be posing a huge marketing challenge.
Given Hero Motocorp has a significant stake (38.57% to be preceise) in Ather Energy, one could think using this brand to expand its electric vehicle business is a no brainer. However, Ather focuses on lifestyle products above INR 1 lakh and has previously stated it has no intention to cater to lower price categories.
Using the Ather brand for its low-cost electric commuters would significantly dilute its value in premium segment. We expect Hero Motocorp to announce its new EV brand in the coming months.
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