Hero MotoCorp

Hero Splendor was the no 1 selling two wheeler in the company line-up for Sep 2020
Hero MotoCorp reported sales of 7,15,718 units in September 2020, its highest in a year that’s been unprecedented, and like never before. Sales grew at 16.91 percent having gained volume of 1,03,514 units from 6,12,204 units sold in September 2019.

Of this motorcycle sales takes the lion’s share of 6,60,948 units. Hero offers a range of mass market commuter motorcycles, and given the current unavailability of public transport, a small cc motorcycle seems a good bet. Sales grew 18.30 percent at volume gain of 1,02,252 units from 5,58,696 units sold a year earlier. Splendor was once again the no 1 selling Hero.
Scooter sales gained 2.36 percent, up at 54,770 units from 53,508 units. Hero’s domestic market sales being its stronghold accounts for 6,97,293 units at 16.12 percent growth, up from 6,00509 units. Exports growth is reported at 57.55 percent up at 18,425 units from 11,695 units.
Hero MotoCorp Sales Sep 2020
Price Increase
Hero announced that from today, October 1, 2020, the company has made a price revision of upto 2 percent across its product range to offset rising input costs and commodity prices. At present, Hero is working at almost 100 percent production capacity and almost all its dealerships are open.
While sales is looking up, the lull experienced at the start of FY21 has created a creator that’s going to be hard to fill by the end of the FY. The only thing to look forward would be to see how much of that gap Hero MotoCorp can cover in the remaining 6 months. Being the largest two-wheeler manufacturer means the brand’s sales decline is in lakhs now at almost a third down.
April – September 2020 sales
April – September motorcycle sales decline is reported at 32.61 percent, down at 22,07,055 units from 32,75,035 units sold in the same 6 month last year. The deficit stands at 10,67,980 units. Scooter sales decline for the period is reported at 34.09 percent. Sales fell to 1,70,896 units, down 88,409 units from 2,59,305 units sold in the same 6 months in 2019.
Total domestic sales decline is pegged at 32.84 percent. Sales fell to 23,11,254 units from 34,41,517, lower by 11,30,263 units. Exports have declined by 28.15 percent, down at 66,697 units from 92,823 units. Total sales for YTD FY21 is pegged at 23,77,951 units, down 32.72 percent from 35,34,340 unit sold in the same six months a year prior. Sales is currently trailing by 11,56,389 units. Sales slowdown is attributed to total business shut down through April, and restarting of operations in May 2020 in a phased manner.
MoM Sales
Alongwith YoY growth, the manufacturer posted MoM sales growth of 16.9 percent, up from sales of 6,12,204 units the month earlier (Aug 2020). While manufacturers continues to deal with disruption in its network components supply chain owing to labour shortage, and logistics, Hero MotoCorp sold 18,14,683 units in the Q2 FY21 (July-September) at 7.3 percent YoY growth., up from 16,91,420 units sold in Q2 FY20.
Hero MotoCorp remains cautiously confident of the potential of the ongoing festive season with peak festival season in October and November. The manufacturer looks forward to yet another month of high retail sales. More

Hero Destini 125cc BS6 is the most affordable scooter in the segment
While Hero MotoCorp dominates the commuter motorcycle segment, its scooters are yet to achieve the top-selling tag. To boost its performance in scooter segment, the company has consistently launched new products and introduced new features. The latest to join the list is all-new Destini 125 that comes with improved styling and a range of updates.

All-new Destini 125 is being positioned as an effective upgrade option for customers that have the budget for a standard 110 cc scooter. It is claimed that while customers will benefit from the new features, they will not be burdened with additional costs. All-new Destini 125 metal wheel and alloy wheel variants are priced at Rs 65,810 and Rs 68,600, respectively (ex-sh, Delhi).
All-new Destini 125 – New features
The scooter has been updated with features such as new LED guide lamps and XSens smart sensor technology. Talking about the latter, XSens comprises several sensors that improve performance according to riding conditions. These sensors include oxygen sensor, throttle position sensor, crank position sensor, vehicle speed sensor, air pressure sensor, air inlet temperature sensor, engine oil temperature sensor, bank angle sensor and side stand sensor. Below is the new TVC of Hero Destini BS6.
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These sensors ensure a range of benefits such as smoother rides, more power and torque, improved engine life, improved rider safety, fast acceleration and improved fuel economy. All-new Destini 125 acceleration and mileage have been improved by 10% and 11%, respectively, as compared to the outgoing model.
Other key features include always headlamp on, chrome accents at the front for a trendy look and feel, premium dual seat, body coloured rear view mirrors, semi-digital instrument console, external fuel filling, mobile charging port & boot light, and combination lock. Safety features include side stand indicator and integrated braking.
Destini 125 is available in a range of attractive colour options such as Noble Red, Candy Blazing Red, Panther Black and Chestnut Bronze. Customers looking for relatively sober colour options can choose Pearl Silver White or Matt Grey Silver.
Hero Destini vs Rivals, ex-sh Prices
All-new Destini 125 engine
Powering the scooter is a 124.6 cc air cooled engine that churns out 9 bhp of max power at 7000 rpm and 10.4 Nm of max torque at 5500 rpm. Transmission is a variomatic drive connected to a dry, centrifugal clutch. Rivals of the Destini 125 are Honda Activa 125, Suzuki Access, Honda Grazia. In comparison to rivals, it is the cheapest scooter in the segment.
With the updates, Hero MotoCorp will be expecting a boost in sales for Destini 125. In August, Destini 125 was the second bestselling Hero scooter, trailing behind Hero Pleasure. In the top ten list of bestselling scooters, Destini 125 was placed at ninth position with 13,609 units sold in August 2020. It had registered an impressive 39.79% YoY gain, as compared to 9,735 units sold in August last year. Just like other two-wheelers, Destini 125 sales could witness an upswing during the festive season. More

Splendor and HF Deluxe have kept up their strong performances on the sales chart
Hero MotoCorp seems to have recovered from the lull that it was facing along with other manufacturers for the last few months due to an economic meltdown further aided by the novel coronavirus. Numbers suggest that the bike maker has surpassed the figures registered in August last year to the numbers recorded in August this year.
Domestic Sales

The world’s largest two-wheeler manufacturer has exceeded the number of vehicles registered in August 2019 by 48,834 units. In the domestic market, Hero recorded sales of 5.68 lakh units in Aug 2020 as compared to almost 5.20 lakh units sold during the same period in 2019. Thus the company recorded an overall growth of 9.39 percent over last year.
As usual, it was the old lads from Hero’s range- Splendor and HF Deluxe which recorded maximum sales of 1,77,811 units and 1,77,168 units. Both of them recorded an impressive YoY growth of 4.44 percent and 10.26 percent. They are also the most affordable bikes in the company’s lineup.
Hero MotoCorp Domestic Sales Aug 2020
Strong figures have also been registered by Splendor 125 (54,490), Glamour (54,315) and Passion (52,471), although unlike the others Glamour registered degrowth of 10.53 percent. The Splendour 125 and Passion registered a positive growth of over 27 percent each.
The scooter segment of Hero MotoCorp has also been performing very well with Pleasure and Destini 125 registering sales of 16,935 units and 13,609 units respectively. However, Maestro witnessed a fall of 33 percent on YoY sales since until last month only Maestro 125 was on sale. The Maestro Edge 110 got its BS6 compliance a few days ago and went on sale recently.
However, the surprise package was the new Xtreme 160R which sold 12,037 units with a massive growth of 476 percent. Needless to say, the Xtreme 160R has been given a thumping response by the consumers.
Exports
Hero MotoCorp Exports Aug 2020
However, things were not as smooth when it comes to exports as overall exports declined by 14.89 percent. Some of the products registered decent exports which include Passion (3,060), Splendor 125 (2824), Hunk (discontinued in India) (2,180) Glamour(1,574) and Splendor(1408) recorded decent enough numbers
The scooter segment is not very popular overseas and that can be witnessed clearly by the YoY decline in exports. Maestro (250 units), Destini 125 (131 units) and Pleasure (40 units). Hero MotoCorp would be hoping that the export figures could also improve in the coming months just as its domestic figures stood.
Also READ;Bajaj Sales and Exports Aug 2020TVS Sales and Exports Aug 2020 More

The Hero e-US is expected to be unveiled at one of the high-profile events in foreseeable future
Hero Electric and Hero MotoCorp are two different companies. Both are into manufacturing and selling of two wheelers in India. The former has only focused in electric vehicles, while the latter, which is India’s largest two wheeler brand, is yet to launch an electric vehicle.

With electric vehicles the future, Hero Motocorp’s Technology Center in Germany (HTCG) is currently collaborating with the two wheeler giant’s Jaipur R&D HQ to develop a new premium electric motorcycle concept in addition to working on mainstream, cost-effective EV solutions.
Hero e-US or Hero Ultra Sport Eectric
According to a recent report by Moneycontrol, the powerful electric motorcycle concept which is currently under development by Munich-based HTCG is called the e-US (electric Ultra Sport). No additional information is available at this point but it is likely to be a design study to gather public opinion about a potential electric high-performance flagship.
Hero ION Concept from 2014 Auto Expo
If we were to hazard a guess, the Hero e-US could be an edgy street fighter with performance levels equivalent to a conventional quarter liter motorcycle. Or it could even be offering higher levels of performance to match something like the Ultroviolette F77. The concept is expected to be showcased at a high-profile event when it is ready. The timeline is not clear as of now.
Branding challenge for electric portfolio
Speaking at the latest Annual General Meeting, Hero Motocorp’s chairman Pawan Munjal stated that the company is well on course with its plans to enter the promising electric two wheeler market in the country. He also added that the pure electric products that are being developed by Hero Motocorp are independent of its subsidiary Ather Energy’s products.
It is to be noted that a pact between the Munjal family prevents Pawan Munjal-led Hero Motocorp to use the Hero brand name for its own electric products. As per the agreement within the family, this right is reserved for Hero Electric which is run by Pawan’s cousin Naveen Munjal.
Hero Electric is already a well established brand in the country with a market share of 45% in the e-scooter space. So, Hero Motocorp will have to chose a different brand name for its EV operations and that could be posing a huge marketing challenge.
Given Hero Motocorp has a significant stake (38.57% to be preceise) in Ather Energy, one could think using this brand to expand its electric vehicle business is a no brainer. However, Ather focuses on lifestyle products above INR 1 lakh and has previously stated it has no intention to cater to lower price categories.
Using the Ather brand for its low-cost electric commuters would significantly dilute its value in premium segment. We expect Hero Motocorp to announce its new EV brand in the coming months.
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The BS6 compliant Maestro Edge 110 has been revealed by Hero MotoCorp and will be pitted against Honda Activa 6G and TVS Jupiter
The 110cc scooter segment has always been a competitive one with good offerings from all two-wheeler brands. Hero MotoCorp has recently revealed its BS6 compliant Maestro Edge 110 and is expected to be launched soon. Upon its launch, it will rival other strong performers in this segment like Honda Activa 6G and TVS Jupiter.

All three scooters have their fair share of strengths which makes them popular among consumers. Let us see how the latest scooter offering from Hero stack up against its closest rivals from Honda and TVS.
Engine
Hero Maestro Edge 110 will now carry a BS6 compliant 110.9cc engine which is a little bigger than the rest of its compatriots in this segment. This is why power figures are also slightly higher whereas torque is more or less the same in all three. Due to fuel-injection, there is no visible power loss at least on paper and the torque has increased by 0.05 Nm.
BS6 Hero Maestro Edge 110
The BS6 compliant fuel-injected motor of Jupiter claims an efficiency of 62 kmpl which is 15 percent more than its BS4 model. Honda Activa 6G, on the other hand, is said to have an improved fuel efficiency of nearly 10 percent which translates to 45 kmpl. The exact fuel efficiency figures of Maestro are yet to be revealed but we can expect an ARAI rated mileage of over 60 kmpl.
Specs BS6
Maestro
Activa
Jupiter
Engine
110.9 cc
109.51cc
109.7cc
Power
8.15PS at 7500rpm
7.79PS at 8000rpm
7.47PS at 7000rpm
Torque
8.75Nm at 5500rpm
8.79Nm at 5250rpm
8.4Nm at 5500rpm
Gearbox
CVT
CVT
CVT
Features
All three are decently equipped with a semi-digital instrument cluster, mobile charging port and external fuel cap common to all. Like all BS6 upgrades, the updated Maestro Edge 110 gets an ECU. The ECU is complemented by a number of sensors like a throttle position sensor, engine oil temperature sensor, crank position sensor and many others which collectively form the new XSens sensor technology. However, it misses out on a starter generator which Jupiter and Activa 6G are offered with.
Honda Activa BS6
Dynamics
All three carry an underbone frame with a telescopic fork at front, however, the Maestro gets a simple shock absorber instead of a preload adjustable mono-shock suspension. The Activa 6G and Maestro Edge 110 continue to employ drum brakes at both front and rear. Whereas, TVS recently launched a new ZX variant of Jupiter which comes with disc brakes of size 220mm at front.
CBS is offered as standard on all three scooters. Front and rear wheels of both Activa and Maestro measure 12 and 10-inch respectively. However, the Jupiter ZX comes with 12-inch wheels at the rear as well which gives a better ride quality.
Specs BS6
Maestro
Activa
Jupiter
Frame
Underbone frame
Underbone frame
Underbone frame
Front Suspension
Telescopic
Telescopic
Telescopic
Rear Suspension
Shock absorber
Mono-shock
Mono-shock
Front brake
Drum CBS
130mm drum CBS
220mm disc/130mm drum CBS
Rear brake
Drum CBS
130mm drum CBS
130mm drum CBS
Front tyre
90/90-12 54J
90/90-12 54J
90/90-12 54J
Rear tyre
90/100-10 53J
90/100-10 53J
90/90-12 54 J
Dimensions
BS6 TVS Jupiter ZX Disc
TVS Jupiter has the longest wheelbase but the lowest ground clearance while Activa has the highest ground clearance at 171mm. At 112kg, the updated Maestro is the heaviest among the three which might affect the performance as well as the fuel efficiency a little. Also, fuel tank capacity of Maestro Edge 110 is the lowest at 5 litres which means more refilling at long-distance commutes.
Specs BS6
Maestro
Activa
Jupiter
Wheelbase
1261mm
1260mm
1275mm
GC
155mm
171mm
150mm
Fuel tank
5 L
5.3 L
6 L
Seat ht
775mm
764mm
765mm
Kerb wt
112kg
107kg
109kg
Price
At the time of filing this story, Hero has not released the prices of the BS6 compliant Maestro Edge 110 but we can expect a jump of Rs 6000-7000 for prices to stand at around Rs 56,000. On the other hand, Activa 6G prices start at Rs 65,419 and Jupiter prices start at Rs 63,552. All prices mentioned are ex-showroom. The BS6 Maestro Edge 110 will continue to be the most affordable of the lot.
BS6
Maestro
Activa
Jupiter
Ex-sh Price
N.A
Rs 65,419-66,919
Rs 63,552-70,052 More