Hero MotoCorp

Hero Splendor Black Edition
Hero MotoCorp has reported 17.29 percent and 2.78 percent growth in domestic sales and exports respectively for Sep 2020

Hero MotoCorp, the country’s largest two wheeler maker has noted an increase both in terms of domestic sales and exports in the past month. Domestic sales surged 17.29 percent to 6,97,293 units, up from 5,94,524 units sold in Sept 19.
The two major contributors were the Splendor and HF Deluxe motorcycles with each recording sales well over the 2 lakh unit mark. Splendor sales were at 2,80,250 units, up 14.54 percent as against 2,44,667 units sold in the same month of the previous year with a current market share of 40.19 percent. HF Deluxe sales increased 10.82 percent to 2,16,201 units in the past month, up from 1,95,093 units sold in Sept 19 while market share stood at 31.01 percent.
Hero MotoCorp Domestic Sales Sep 2020 vs Sep 2019 vs Aug 2020
Besides YoY sales increase, Hero Splendor and HF Deluxe sales also noted an increase in terms of MoM sales. Splendor sales had stood at 2,32,301 units in August 2020 with a MoM rise of 20.64 percent to 2,80,250 units in the past month and likewise HF Deluxe sales increased 22.03 percent from 1,77,168 units sold in August 2020 to 2,16,201 units in the past month.
Hero MotoCorp Xtreme 160R
Every two wheeler in the company lineup noted positive growth in the past month with the exception of the Pleasure and Maestro scooters. The new comer, Hero Xtreme 160R, introduced in June 2020 contributed to domestic sales with 12,930 units. The Xtreme 160R rivals the Bajaj Pulsar NS160, TVS Apache RTR 160 4V and Honda Hornet 2.0 in domestic markets and was initially priced at Rs.99,950 but prices have been recently increased to Rs.1,20,000 for the drum variant and to 1,05,050 for the disc variant.
No
Hero Domestic
Sep-20
Sep-19
1
Splendor
2,80,250
2,44,667
2
HF Deluxe
2,16,201
1,95,093
3
Glamour
69,477
62,016
4
Passion
63,296
40,672
5
Pleasure
20,068
20,425
6
Destini 125
19,644
9,982
7
Maestro
14,029
14,191
8
Xtreme 160R
12,930
0
9
Xpulse 200
1,398
0
10
Duet
0
7,478
–
Total
6,97,293
5,94,524
Xpulse 200 also got impressive response. The Hero Duet scooter of which 7,478 units were sold in Sept 19 has since been discontinued and it is estimated that Hero MotoCorp could enter the electric 2W segment with launch of Duet/Destini electric scooters sometime in the future.
Hero MotoCorp Exports
Hero HF Deluxe and Splendor also noted outstanding performance in terms of exports. The company shipped 4,054 units of the HF Deluxe in the past month, up 140.17 percent as against 1,688 units shipped in Sept 19. Splendor exports stood at 3,832 units, up 8.13 percent as against 3,544 units exported in the same month of the previous year.
Hero MotoCorp Exports Sep 2020 vs Sep 2019 vs Aug 2020
The Xtreme 150 (1,105 units) and Xpulse 200 (1,011 units) also contributed to total exports which stood at 11,665 units in Sept 20 as against 11,349 units exported in Sept 19. In the scooter segment, the Pleasure and Maestro contributed 248 units and 229 units to total exports. Pleasure exports dipped 34.04 percent as against 376 units exported in Sept 2019 while export numbers of the Maestro scooter increased 7.01 percent as compared to 214 units exported in Sept 2019.
Price Hike across BS6 portfolio
Hero MotoCorp has increased prices by 2 percent across its entire BS6 portfolio that includes Xtreme 160R, XPulse 200, Glamour 125 and Passion Pro citing rise in cost of production. The price hike is marginal ranging from Rs.760 on the Passion Pro to Rs.2,050 on the Xtreme 160R.
The company is optimistic to note increased sales over the festive months of October and November, especially in rural and semi urban markets, boosted by rising consumer sentiments and policy support from the Government of India. More

Just ahead of the festive season, Hero MotoCorp has launched two new TVCs promoting their scooters
Ranbir Kapoor with Hero scooters

Two new TVCs released by Hero MotoCorp draws attention to their existing range of scooters in India as well as the newly launched special edition Pleasure Plus. These new Hero scooters now comes in with state of the art xSens Technology with Fi.
In the new Hero scoooter TVC, Ranbir Kapoor is a Police Officer who is talking with his senior, urging him to buy a Hero scooter. This leads to the duo talking to owners of existing Hero scooters. Take a look at the TVC below.
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The TVC also draws attention to the technical updates introduced by Hero MotoCorp on their scooters.. It also highlights features like style, mileage, performance. It tells of the satisfaction these bikes have brought to the users, especially now with the recently introduced Hero XSens Programmed Fuel Injection System.
Hero MotoCorp has taken to aggressive advertising across various TV, print and digital media in recent times, especially for their scooters. The two wheeler maker topped the charts in terms of advertising across print and TV during the period April to July 2020 commanding a 31 percent share in ad volumes on TV and 58 percent across print mediums.
Hero scooter range with xSens Technology
Hero MotoCorp launched two new special edition scooters recently. These are Maestro Edge 125 Stealth and Pleasure+ Platinum scooter. TVC for the latter with Ranbir Kapoor has also been just released.
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The Pleasure+ Platinum scooter is priced at Rs.60,950 and receives a dual tone colour scheme in black and brown. It gets a dual tone seat, brown plastic panels and foot board with chrome accents enhancing its sporty appeal. The 110cc scooter gets BS 6 compliant Programmed Fuel Injection powertrain featuring ‘XSens Technology’.
It gets powered via a 110cc, fuel injected, air cooled engine offering 8 hp power at 7,000 rpm and 8.7 Nm torque at 5,500 rpm. This powertrain develops 10 percent better acceleration and is capable of 10 percent extra mileage as compared to that offered by the BS4 engine. Hero Pleasure Plus Platinum Black Edition will take on the Honda Activa 6G and TVS Jupiter in the 110 cc scooter segment.
Earlier this month, the company also introduced the Hero Maestro Edge 125 ‘Stealth’ Edition at Rs.72,950, in a Matte Grey colour scheme. This special edition model receives ‘Stealth’ badging and carbon fiber accents to set it apart from its regular counterpart.
The Hero Maestro Edge 125 Stealth is powered by a 125cc BS6 compliant, fuel injected engine with XSense Technology delivering 9 hp power at 7,000 rpm and 10.4 Nm torque at 5,500 rpm. More

Hero Pleasure Plus scooter is now offered in a new Platinum trim, which is also the most expensive variant of Pleasure Plus on offer
Hero Pleasure Plus Platinum Edition

Hero MotoCorp has planned an onslaught of special edition scooters this festive season. The company has already launched Maestro Edge 125cc Stealth Edition at Rs 72,950, and today, they announced launch of 110cc Pleasure Plus Platinum Black Edition. Price of this new scooter is Rs 60,950, ex-sh.
New Hero Pleasure Plus Platinum Black Edition is detailed in a dual tone colour scheme. It gets black/brown seats, brown plastic panels and foot board in a similar colour accentuated by a black body paint.
Chrome accents enhance its sporty appeal and are seen on its front apron rims, heat shield on silencer and on rear view mirror surrounds. The similar colour scheme continues to its handlebar grips and seat back rest.
Speaking about features on offer, similar features are on offer, as seen on the regular variants with USB charging ports, LED under-seat storage lighting, side stand indicator and integrated braking system along with alloy wheels fitted with tubeless tyres. Below is a price comparison of new Pleasure Plus scooter with its rivals Honda Activa, Dio and TVS Jupiter.
Hero Pleasure Plus Platinum Edition Price vs Rivals
Feature updates on the Hero Maestro Edge Stealth Edition include dark matte grey colour scheme along with carbon black stripes on its body with new graphics in a similar colour scheme. It boasts of a dual textured seat and ‘Stealth’ badging while it sits on diamond cut alloy wheels.
Engine Specifications
Hero Pleasure Plus Platinum Black Edition gets its power via the same 110cc, air cooled, fuel injected engine seen powering its regular model. This engine offers 8 hp power at 7,000 rpm and 8.7 Nm torque at 5,500 rpm. In its BS6 update, this engine offers 10 percent better acceleration and 10 percent more mileage as compared to that offered on the BS4 compliant engine.
The Hero Maestro Edge Stealth gets its power via a 125cc, air cooled, F1 engine that makes 9 hp power at 7,000 rpm and 10.4 Nm torque at 5,500 rpm. It will rival the Honda Activa 125, Suzuki Access 125 in the 125cc scooter segment once launched.
Hero Pleasure Plus Platinum Edition
Naveen Chauhan, Head – Sales & Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. The new Pleasure+ Platinum with its enhanced design elements is surely going to strengthen our scooter portfolio and provide a perfect combination of riding comfort with style.”
Hero MotoCorp has announced good monthly sales for September 2020. Sales in the past month rose 16.9 percent to 7,15,718 units, up from 6,12,204 units sold in the same month of the previous year. These were the highest sales in a single month of calendar year 2020.
Hero Pleasure Plus Platinum Edition
The company has commenced operation of 100 percent production capacity at its plants while all dealerships and customer touch points have opened while practicing utmost hygiene and complying with stringent safety norms in view of the COVID-19 pandemic. To offset rising input and commodity costs, the company has hiked prices by 2 percent across range with the new pricing coming into effect from 1st October 2020. More

New ‘Hum Mein Hein Hero’ campaign emphasizes the need for safety from helmets to face masks

Hero MotoCorp, the world’s largest two wheeler maker, extends its ‘Hum Mein Hein Hero’ campaign by showcasing different measures of safety to be followed during the current COVID-19 pandemic situation that the country is facing. It showcases how India rebounds after the lockdown announced in March 2020 and how businesses slowly open and life gets back to a new normal.
‘Hum Mein Hein Hero’ campaign
Hero MotoCorp ‘Hum Mein Hein Hero’ campaign by A R Rahman, tells the story of how young Indians setting off on journeys in the new world that is now filled with fear and panic. It shows businesses opening, adults setting out to work while children eagerly wait getting back to schools after the lockdown.
The TVC portrays the importance of use of masks, sanitizers and social distancing to combat the deadly virus but also shows how the young India is ready to face these challenges head on. Take a look at the new Hero TVC below.
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Hero MotoCorp has seen domestic sales grow at the rate of 16 percent in September 2020 to 6,97,293 units. This was the highest sales in a single month in the 2020 calendar year. This was a marked increase as compared to 6,12,204 units sold in Sept 2019 especially under the present pandemic conditions prevalent in the country.
Road Side Assistance Program
Hero MotoCorp has also introduced a 24×7 Roadside Assistance Program with on-call support, repair on the spot and tow to the closest Hero service dealerships along with key retrieval support. This service is offered across all motorcycles and scooters in the company portfolio such as the Splendor, Passion, HF Deluxe and also more powerful motorcycles such as the Xtreme and Xpulse range and scooters like Pleasure, Maestro and Destini.
‘Socho Do Kadam Aagey’
In September Hero MotoCorp had released a new TVC for the Destini 125cc BS6 scooter – Socho Do Kadam Aagey. The Destini 125cc is the most affordable scooter in its segment but competes head on with the Honda Activa. Though Hero MotoCorp commands the commuter motorcycle segment, it is in the scooter sales that it needs to boost performance. The TVC shows off the latest styling and features of the Destini 125cc scooter.
Hero Destini is offered in two variants of metal wheel and alloy wheel, priced at Rs 65,810 and Rs 68,600, respectively. It receives upgrades in terms of LED guide lamps, XSens smart sensor technology. More

Hero MotoCorp aims to improve customer convenience with new paid service

Hero MotoCorp has introduced 24×7 Roadside Assistance (RSA) programme in its customer centric quest. With its volume of business being humongous, probability points to Hero’s valued-customers being most in need. The round the clock RSA programme is a nationwide offering, and can be accessed through a toll-free number or Hero Customer App.
Hero MotoCorp Roadside Assistance (RSA) Programme
Hero RSA programme benefits include on-call support, repair on spot, tow to the nearest Hero workshop, fuel delivery in case of fuel run-out, flat tyre support, battery jump start, accidental assistance (on demand), and key retrieval support.
All Hero scooters and motorcycles owners across India can avail this. From owner of their best selling motorcyles like Splendor, Passion, HF Deluxe to their more powerful motorcycles like Xtreme and Xpulse range as well as their scooters like Pleasure, Maestro and Destini – all can avail the benefit of this Hero RSA Program.
Hero Xtreme 160R Image – Northeast Biking Community / Auto World, Golaghat
One can enrol for RSA programme at a Hero MotoCorp authorized channel-partner for an inaugural price of Rs 350 as annual subscription. For premium range of motorcycles – Xtreme 160R, Xtreme 200S and XPulse 200, Hero RSA is complimentary for 1 year. The offer is effective from October 1, 2020.
Hero MotoCorp Mega Service carnival for October 2020
A ‘Mega Service Carnival’ held by the company is currently being organized at authorized Hero customer touch points at over 6000+ locations across until October 10, 2020. Participating customers can avail of discount on service labour charges, free washing / polishing / nitrogen filling, Annual Maintenance Contract (AMC) package (Joyride), exchange offers upto Rs 3,000 on new vehicle purchase, and additional points for GoodLife customers.
Having posted high sales in September 2020, the company is keen on sustaining sales in the ongoing festive season. As such, a range of offers and benefits serves in good stead to make the deal a better one for the high number of footfalls expected. With September 2020 sales reaching the 7.15 units mark, Hero outdid YoY sales by more than a lakh units. In the current scenario, sales gains are the norm on account of pent up demand owing to earlier nation-wide Covid-19 pandemic related lockdown.
The industry is also aided by the fact that auto industry was already in the grips of a slowdown prior to Covid-19 pandemic. Given the circumstances, low base sales of 2019 has pushed most manufacturers into the green last month. And now with newfound consideration of private mobility options, buying a two-wheelers steams a most logical and feasible choice. That long with the pattern of purchases during the festive season puts October expectations at a good place.
New Maestro Edge 125 Stealth and Hero Pleasure Plus Platinum black
In keeping things moving, Hero has gotten its festive campaign going with the new Maestro Edge 125 Stealth, and is available at a price of Rs 72,950. The manufacturer has lined up several new product launches in the next few weeks. Another of its new variant launches is Hero Pleasure Plus Platinum black. The approach to offer something new centres around vehicle styling. More