Hero MotoCorp

Just ahead of the festive season, Hero MotoCorp has launched two new TVCs promoting their scooters
Ranbir Kapoor with Hero scooters

Two new TVCs released by Hero MotoCorp draws attention to their existing range of scooters in India as well as the newly launched special edition Pleasure Plus. These new Hero scooters now comes in with state of the art xSens Technology with Fi.
In the new Hero scoooter TVC, Ranbir Kapoor is a Police Officer who is talking with his senior, urging him to buy a Hero scooter. This leads to the duo talking to owners of existing Hero scooters. Take a look at the TVC below.
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The TVC also draws attention to the technical updates introduced by Hero MotoCorp on their scooters.. It also highlights features like style, mileage, performance. It tells of the satisfaction these bikes have brought to the users, especially now with the recently introduced Hero XSens Programmed Fuel Injection System.
Hero MotoCorp has taken to aggressive advertising across various TV, print and digital media in recent times, especially for their scooters. The two wheeler maker topped the charts in terms of advertising across print and TV during the period April to July 2020 commanding a 31 percent share in ad volumes on TV and 58 percent across print mediums.
Hero scooter range with xSens Technology
Hero MotoCorp launched two new special edition scooters recently. These are Maestro Edge 125 Stealth and Pleasure+ Platinum scooter. TVC for the latter with Ranbir Kapoor has also been just released.
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The Pleasure+ Platinum scooter is priced at Rs.60,950 and receives a dual tone colour scheme in black and brown. It gets a dual tone seat, brown plastic panels and foot board with chrome accents enhancing its sporty appeal. The 110cc scooter gets BS 6 compliant Programmed Fuel Injection powertrain featuring ‘XSens Technology’.
It gets powered via a 110cc, fuel injected, air cooled engine offering 8 hp power at 7,000 rpm and 8.7 Nm torque at 5,500 rpm. This powertrain develops 10 percent better acceleration and is capable of 10 percent extra mileage as compared to that offered by the BS4 engine. Hero Pleasure Plus Platinum Black Edition will take on the Honda Activa 6G and TVS Jupiter in the 110 cc scooter segment.
Earlier this month, the company also introduced the Hero Maestro Edge 125 ‘Stealth’ Edition at Rs.72,950, in a Matte Grey colour scheme. This special edition model receives ‘Stealth’ badging and carbon fiber accents to set it apart from its regular counterpart.
The Hero Maestro Edge 125 Stealth is powered by a 125cc BS6 compliant, fuel injected engine with XSense Technology delivering 9 hp power at 7,000 rpm and 10.4 Nm torque at 5,500 rpm. More

Hero Pleasure Plus scooter is now offered in a new Platinum trim, which is also the most expensive variant of Pleasure Plus on offer
Hero Pleasure Plus Platinum Edition

Hero MotoCorp has planned an onslaught of special edition scooters this festive season. The company has already launched Maestro Edge 125cc Stealth Edition at Rs 72,950, and today, they announced launch of 110cc Pleasure Plus Platinum Black Edition. Price of this new scooter is Rs 60,950, ex-sh.
New Hero Pleasure Plus Platinum Black Edition is detailed in a dual tone colour scheme. It gets black/brown seats, brown plastic panels and foot board in a similar colour accentuated by a black body paint.
Chrome accents enhance its sporty appeal and are seen on its front apron rims, heat shield on silencer and on rear view mirror surrounds. The similar colour scheme continues to its handlebar grips and seat back rest.
Speaking about features on offer, similar features are on offer, as seen on the regular variants with USB charging ports, LED under-seat storage lighting, side stand indicator and integrated braking system along with alloy wheels fitted with tubeless tyres. Below is a price comparison of new Pleasure Plus scooter with its rivals Honda Activa, Dio and TVS Jupiter.
Hero Pleasure Plus Platinum Edition Price vs Rivals
Feature updates on the Hero Maestro Edge Stealth Edition include dark matte grey colour scheme along with carbon black stripes on its body with new graphics in a similar colour scheme. It boasts of a dual textured seat and ‘Stealth’ badging while it sits on diamond cut alloy wheels.
Engine Specifications
Hero Pleasure Plus Platinum Black Edition gets its power via the same 110cc, air cooled, fuel injected engine seen powering its regular model. This engine offers 8 hp power at 7,000 rpm and 8.7 Nm torque at 5,500 rpm. In its BS6 update, this engine offers 10 percent better acceleration and 10 percent more mileage as compared to that offered on the BS4 compliant engine.
The Hero Maestro Edge Stealth gets its power via a 125cc, air cooled, F1 engine that makes 9 hp power at 7,000 rpm and 10.4 Nm torque at 5,500 rpm. It will rival the Honda Activa 125, Suzuki Access 125 in the 125cc scooter segment once launched.
Hero Pleasure Plus Platinum Edition
Naveen Chauhan, Head – Sales & Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. The new Pleasure+ Platinum with its enhanced design elements is surely going to strengthen our scooter portfolio and provide a perfect combination of riding comfort with style.”
Hero MotoCorp has announced good monthly sales for September 2020. Sales in the past month rose 16.9 percent to 7,15,718 units, up from 6,12,204 units sold in the same month of the previous year. These were the highest sales in a single month of calendar year 2020.
Hero Pleasure Plus Platinum Edition
The company has commenced operation of 100 percent production capacity at its plants while all dealerships and customer touch points have opened while practicing utmost hygiene and complying with stringent safety norms in view of the COVID-19 pandemic. To offset rising input and commodity costs, the company has hiked prices by 2 percent across range with the new pricing coming into effect from 1st October 2020. More

New ‘Hum Mein Hein Hero’ campaign emphasizes the need for safety from helmets to face masks

Hero MotoCorp, the world’s largest two wheeler maker, extends its ‘Hum Mein Hein Hero’ campaign by showcasing different measures of safety to be followed during the current COVID-19 pandemic situation that the country is facing. It showcases how India rebounds after the lockdown announced in March 2020 and how businesses slowly open and life gets back to a new normal.
‘Hum Mein Hein Hero’ campaign
Hero MotoCorp ‘Hum Mein Hein Hero’ campaign by A R Rahman, tells the story of how young Indians setting off on journeys in the new world that is now filled with fear and panic. It shows businesses opening, adults setting out to work while children eagerly wait getting back to schools after the lockdown.
The TVC portrays the importance of use of masks, sanitizers and social distancing to combat the deadly virus but also shows how the young India is ready to face these challenges head on. Take a look at the new Hero TVC below.
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Hero MotoCorp has seen domestic sales grow at the rate of 16 percent in September 2020 to 6,97,293 units. This was the highest sales in a single month in the 2020 calendar year. This was a marked increase as compared to 6,12,204 units sold in Sept 2019 especially under the present pandemic conditions prevalent in the country.
Road Side Assistance Program
Hero MotoCorp has also introduced a 24×7 Roadside Assistance Program with on-call support, repair on the spot and tow to the closest Hero service dealerships along with key retrieval support. This service is offered across all motorcycles and scooters in the company portfolio such as the Splendor, Passion, HF Deluxe and also more powerful motorcycles such as the Xtreme and Xpulse range and scooters like Pleasure, Maestro and Destini.
‘Socho Do Kadam Aagey’
In September Hero MotoCorp had released a new TVC for the Destini 125cc BS6 scooter – Socho Do Kadam Aagey. The Destini 125cc is the most affordable scooter in its segment but competes head on with the Honda Activa. Though Hero MotoCorp commands the commuter motorcycle segment, it is in the scooter sales that it needs to boost performance. The TVC shows off the latest styling and features of the Destini 125cc scooter.
Hero Destini is offered in two variants of metal wheel and alloy wheel, priced at Rs 65,810 and Rs 68,600, respectively. It receives upgrades in terms of LED guide lamps, XSens smart sensor technology. More

Hero MotoCorp aims to improve customer convenience with new paid service

Hero MotoCorp has introduced 24×7 Roadside Assistance (RSA) programme in its customer centric quest. With its volume of business being humongous, probability points to Hero’s valued-customers being most in need. The round the clock RSA programme is a nationwide offering, and can be accessed through a toll-free number or Hero Customer App.
Hero MotoCorp Roadside Assistance (RSA) Programme
Hero RSA programme benefits include on-call support, repair on spot, tow to the nearest Hero workshop, fuel delivery in case of fuel run-out, flat tyre support, battery jump start, accidental assistance (on demand), and key retrieval support.
All Hero scooters and motorcycles owners across India can avail this. From owner of their best selling motorcyles like Splendor, Passion, HF Deluxe to their more powerful motorcycles like Xtreme and Xpulse range as well as their scooters like Pleasure, Maestro and Destini – all can avail the benefit of this Hero RSA Program.
Hero Xtreme 160R Image – Northeast Biking Community / Auto World, Golaghat
One can enrol for RSA programme at a Hero MotoCorp authorized channel-partner for an inaugural price of Rs 350 as annual subscription. For premium range of motorcycles – Xtreme 160R, Xtreme 200S and XPulse 200, Hero RSA is complimentary for 1 year. The offer is effective from October 1, 2020.
Hero MotoCorp Mega Service carnival for October 2020
A ‘Mega Service Carnival’ held by the company is currently being organized at authorized Hero customer touch points at over 6000+ locations across until October 10, 2020. Participating customers can avail of discount on service labour charges, free washing / polishing / nitrogen filling, Annual Maintenance Contract (AMC) package (Joyride), exchange offers upto Rs 3,000 on new vehicle purchase, and additional points for GoodLife customers.
Having posted high sales in September 2020, the company is keen on sustaining sales in the ongoing festive season. As such, a range of offers and benefits serves in good stead to make the deal a better one for the high number of footfalls expected. With September 2020 sales reaching the 7.15 units mark, Hero outdid YoY sales by more than a lakh units. In the current scenario, sales gains are the norm on account of pent up demand owing to earlier nation-wide Covid-19 pandemic related lockdown.
The industry is also aided by the fact that auto industry was already in the grips of a slowdown prior to Covid-19 pandemic. Given the circumstances, low base sales of 2019 has pushed most manufacturers into the green last month. And now with newfound consideration of private mobility options, buying a two-wheelers steams a most logical and feasible choice. That long with the pattern of purchases during the festive season puts October expectations at a good place.
New Maestro Edge 125 Stealth and Hero Pleasure Plus Platinum black
In keeping things moving, Hero has gotten its festive campaign going with the new Maestro Edge 125 Stealth, and is available at a price of Rs 72,950. The manufacturer has lined up several new product launches in the next few weeks. Another of its new variant launches is Hero Pleasure Plus Platinum black. The approach to offer something new centres around vehicle styling. More

Hero Splendor was the no 1 selling two wheeler in the company line-up for Sep 2020
Hero MotoCorp reported sales of 7,15,718 units in September 2020, its highest in a year that’s been unprecedented, and like never before. Sales grew at 16.91 percent having gained volume of 1,03,514 units from 6,12,204 units sold in September 2019.

Of this motorcycle sales takes the lion’s share of 6,60,948 units. Hero offers a range of mass market commuter motorcycles, and given the current unavailability of public transport, a small cc motorcycle seems a good bet. Sales grew 18.30 percent at volume gain of 1,02,252 units from 5,58,696 units sold a year earlier. Splendor was once again the no 1 selling Hero.
Scooter sales gained 2.36 percent, up at 54,770 units from 53,508 units. Hero’s domestic market sales being its stronghold accounts for 6,97,293 units at 16.12 percent growth, up from 6,00509 units. Exports growth is reported at 57.55 percent up at 18,425 units from 11,695 units.
Hero MotoCorp Sales Sep 2020
Price Increase
Hero announced that from today, October 1, 2020, the company has made a price revision of upto 2 percent across its product range to offset rising input costs and commodity prices. At present, Hero is working at almost 100 percent production capacity and almost all its dealerships are open.
While sales is looking up, the lull experienced at the start of FY21 has created a creator that’s going to be hard to fill by the end of the FY. The only thing to look forward would be to see how much of that gap Hero MotoCorp can cover in the remaining 6 months. Being the largest two-wheeler manufacturer means the brand’s sales decline is in lakhs now at almost a third down.
April – September 2020 sales
April – September motorcycle sales decline is reported at 32.61 percent, down at 22,07,055 units from 32,75,035 units sold in the same 6 month last year. The deficit stands at 10,67,980 units. Scooter sales decline for the period is reported at 34.09 percent. Sales fell to 1,70,896 units, down 88,409 units from 2,59,305 units sold in the same 6 months in 2019.
Total domestic sales decline is pegged at 32.84 percent. Sales fell to 23,11,254 units from 34,41,517, lower by 11,30,263 units. Exports have declined by 28.15 percent, down at 66,697 units from 92,823 units. Total sales for YTD FY21 is pegged at 23,77,951 units, down 32.72 percent from 35,34,340 unit sold in the same six months a year prior. Sales is currently trailing by 11,56,389 units. Sales slowdown is attributed to total business shut down through April, and restarting of operations in May 2020 in a phased manner.
MoM Sales
Alongwith YoY growth, the manufacturer posted MoM sales growth of 16.9 percent, up from sales of 6,12,204 units the month earlier (Aug 2020). While manufacturers continues to deal with disruption in its network components supply chain owing to labour shortage, and logistics, Hero MotoCorp sold 18,14,683 units in the Q2 FY21 (July-September) at 7.3 percent YoY growth., up from 16,91,420 units sold in Q2 FY20.
Hero MotoCorp remains cautiously confident of the potential of the ongoing festive season with peak festival season in October and November. The manufacturer looks forward to yet another month of high retail sales. More

Hero Destini 125cc BS6 is the most affordable scooter in the segment
While Hero MotoCorp dominates the commuter motorcycle segment, its scooters are yet to achieve the top-selling tag. To boost its performance in scooter segment, the company has consistently launched new products and introduced new features. The latest to join the list is all-new Destini 125 that comes with improved styling and a range of updates.

All-new Destini 125 is being positioned as an effective upgrade option for customers that have the budget for a standard 110 cc scooter. It is claimed that while customers will benefit from the new features, they will not be burdened with additional costs. All-new Destini 125 metal wheel and alloy wheel variants are priced at Rs 65,810 and Rs 68,600, respectively (ex-sh, Delhi).
All-new Destini 125 – New features
The scooter has been updated with features such as new LED guide lamps and XSens smart sensor technology. Talking about the latter, XSens comprises several sensors that improve performance according to riding conditions. These sensors include oxygen sensor, throttle position sensor, crank position sensor, vehicle speed sensor, air pressure sensor, air inlet temperature sensor, engine oil temperature sensor, bank angle sensor and side stand sensor. Below is the new TVC of Hero Destini BS6.
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These sensors ensure a range of benefits such as smoother rides, more power and torque, improved engine life, improved rider safety, fast acceleration and improved fuel economy. All-new Destini 125 acceleration and mileage have been improved by 10% and 11%, respectively, as compared to the outgoing model.
Other key features include always headlamp on, chrome accents at the front for a trendy look and feel, premium dual seat, body coloured rear view mirrors, semi-digital instrument console, external fuel filling, mobile charging port & boot light, and combination lock. Safety features include side stand indicator and integrated braking.
Destini 125 is available in a range of attractive colour options such as Noble Red, Candy Blazing Red, Panther Black and Chestnut Bronze. Customers looking for relatively sober colour options can choose Pearl Silver White or Matt Grey Silver.
Hero Destini vs Rivals, ex-sh Prices
All-new Destini 125 engine
Powering the scooter is a 124.6 cc air cooled engine that churns out 9 bhp of max power at 7000 rpm and 10.4 Nm of max torque at 5500 rpm. Transmission is a variomatic drive connected to a dry, centrifugal clutch. Rivals of the Destini 125 are Honda Activa 125, Suzuki Access, Honda Grazia. In comparison to rivals, it is the cheapest scooter in the segment.
With the updates, Hero MotoCorp will be expecting a boost in sales for Destini 125. In August, Destini 125 was the second bestselling Hero scooter, trailing behind Hero Pleasure. In the top ten list of bestselling scooters, Destini 125 was placed at ninth position with 13,609 units sold in August 2020. It had registered an impressive 39.79% YoY gain, as compared to 9,735 units sold in August last year. Just like other two-wheelers, Destini 125 sales could witness an upswing during the festive season. More